Inspiration
Why give back?
Burst of creativity, of self-expression and ideas is what drives us as creatives, so,
how does this idea get expressed in a simple visual? We took a literal pattern of
an explosion, and reduced it to square pixels...the offsets and size variations
creating an abstract, yet recognizable shape of a burst. The resulting drawing is
reminiscent of a bright light-spot, a sun...squint your eyes, and the abstract shapes
become something bright and optimistic.
I have invested a lot of creative energy and fuseproject studio time in the idea that
design can make a difference: beyond the value we create for enterprises and for
the users, it is the VALUES we create that have long term impact. This approach
has resulted in a few civic projects that we have invested in such as the One
Laptop Per Child (100$ laptop) with Nicholas Negroponte, and the New York City
Condom and dispensers we have done for the department of Health of NY. Design
has a democratizing power, as designers we need to use that power.
Yves Behar, founder of the San Francisco design studio, fuseproject, is focused on humanistic design and the “giving” element of his profession. His goal is to create
projects that are deeply in-tune with the needs of a sustainable future, connected with human emotions, and enable self-expression.
For Nicholas Negroponte’s One Laptop Per Child (OLPC) organization, fuseproject designed the world’s first $100 “XO” laptop aimed at bringing education and technology to the world’s poorest children. Yves’ commercial projects are equally impactful as exemplified by the Herman Miller LEAF Lamp, the Aliph Jawbone and, most
recently, Y Water.
Yves’ work has been the subject of two solo exhibitions and resides in the permanent collections of international museums worldwide, including MoMA and the Musee d’Art
Moderne/Pompidou Center.
Yves Behar
st udio n a m e
fu sep ro j ec t
url
w ww.fu sep ro j ec t .c o m
li ne nam e
Pi xel Bu rst
f o u nd ati on
S u r fr i d er F o u n d a t i o n
He is the recipient of numerous awards, including the prestigious National Design Award for Industrial Design celebrating design as a ‘vital humanistic tool shaping the
world’—awarded by Cooper-Hewitt, Smithsonian National Design Museum. He also received the INDEX: Design to Improve Life, “Community” award for his role in creating
the "XO" laptop.
In addition to his duties at fuseproject, Yves is the Chairperson of the Industrial Design program at California College of the Arts (CCA) in San Francisco and he has taken
on creative, business-partner roles at Aliph Jawbone and other client-companies.
© Copyright 2008 All Rights Reserved
www.orange22.com
Inspiration
Why give back?
This design is an expression of the freedom of flight. The shapes are biomorphic
and abstract- birds, but not birds. They scatter across the curved surfaces like
leaves blown by the breeze, random, chaotic, joyful. The colors are earth tones, the
color of plains, forests and deserts, the color of the land beneath the sky and the
cycle of the seasons.
The Sierra Club works to preserve our open spaces, protect wilderness and
endangered species, and provide outdoor programs and education. Their work
makes it possible for everyone to enjoy the freedom of the natural world.
I recently learned to fly. Flying a small plane is a study in contradictions; it is both
an expression of freedom and an acknowledgment of man’s lack of freedom. I am
pushing my self expression further than most pilots by learning aerobatics. Being
able to do loops, rolls and hammerheads allows me to play in all three dimensions.
But even the best airplane can only approximate the experience a bird must have.
Knowing instinctively how to fly from soon after birth, to them, the sky must feel
like home.
Since founding Chase Design Group in 1986, Margo has consistently produced award-winning work in many areas of design. Recognized worldwide for her skill with
custom typography and identity development, Margo is dedicated to creating success for her clients.
Initially trained in biology, she discovered graphic design in graduate school and was quickly hooked. Over the past 20 years, regarded as a rare creative talent, Margo’s
landmark identity design has gained international recognition. Building on early successes in the music business designing packaging for artists Madonna, Cher, Prince,
Bonnie Raitt and others, her studio’s dynamic, award winning style can now be seen in work for a long roster of prestigious clients including Procter & Gamble, Belkin,
Cartoon Network, Mattel, Nike, Reebok, Starbucks, Target, The WB Television Network, Virgin Records, and Warner Bros. Records.
Margo Chase
stud io n a m e
C h a se Desi g n G ro u p
u rl
www.c ha s e d e s i g n g ro u u p.c o m
li n e nam e
Flight
f ou ndation
S i er ra C l u b
In a recent Graphic Design USA reader’s poll, Margo was one of only two designers to make the top ten in both “Most Influential Graphic Designers of the Era” and “Most
Influential Graphic Designers Today” categories. Her firm also was voted in the top ten “Most Influential Design Firms of the Era”. Among numerous other awards, Chase
was selected as one of I.D. Magazine’s “I.D. Forty.” Her work has been featured in countless design periodicals and books, and she was recently featured in the celebrated
show “Women Designers in the USA, 1900-2000: Diversity and Difference” on exhibition in New York City.
Chase has taught advanced typography classes at Art Center College of Design and California Institute of the Arts. Outside of the office, she also loves to ski, travel, and
fly aerobatics.
© Copyright 2008 All Rights Reserved
www.orange22.com
Inspiration
Why give back?
Molly
Why not
Milton Glaser, an American designer, was born in New York City on June 26, 1929. He attended the High School of Music and Art and the Cooper Union Art School in New
York, and later, via a Fulbright Scholarship, the Academy of Fine Arts, Bologna, Italy. In 1954, he founded Pushpin Studios with fellow classmates. For twenty years Glaser,
together with Seymour Chwast, directed the organization, which exerted a powerful influence on the direction of world graphic design, culminating in a memorable
exhibition at the Louvre Museum of Decorative Arts.
In 1968, Glaser and Clay Felker founded New York Magazine, where he was president and design director until 1977. Later in 1983, Glaser and Walter Bernard formed
WBMG, a publication design firm. Since its inception, WBMG redesigned a long list of magazines, consulted on various news publications, and designed a number of books.
Milton Glaser
stud io n a m e
M i l t o n G l a ser
u rl
w w w.m i l t o n g l a ser.c o m
li n e nam e
E p i g ra m
f ou ndation
IR C
Milton Glaser, Inc. was established in 1974. The work produced at this Manhattan studio encompasses a wide range of design disciplines. In the area of print graphics, the
studio produces identity programs including logos, stationery, brochures, signage, and annual reports. In the field of environmental and interior design, the firm has
conceptualized and site-supervised the fabrication of numerous products, exhibitions, interiors and exteriors of restaurants, shopping malls, supermarkets, hotels, and
other retail and commercial environments.
Throughout his illustrious career, Glaser has created over 300 posters and prints. He created the iconic I NY logo in 1976 and designed the World Health Organization’s
International AIDS Symbol and poster in 1987. In 1993, he designed the logo for Tony Kushner’s Pulitzer Prize winning play, Angels in America.
Glaser’s designs have been exhibited all over the world, including solo exhibitions in Paris’ Centre Georges Pompidou and MOMA in New York. Among many awards over the
years, Glaser was the recipient of the Lifetime Achievement Award from the Smithsonian Cooper-Hewitt, National Design Museum.
© Copyright 2008 All Rights Reserved
www.orange22.com
Inspiration
Why give back?
I call my design "Unlock the Cure". Cancer has affected far too many people in my
life and I'm committed to doing something about it. The cure is out there, we just
need to find the key. The light-reflective and luminous quality of the metallic finish
symbolizes hope and optimism.
I want to give back to the Cancer Research Institute because they are leaders in
supporting the development of strategies to treat and prevent cancer. Giving
back is important to me because I think we all have a duty to try to leave this
world a little bit better than the way we found it.
Kahi Lee has been called a Renaissance Chick and an I nterior De s ig n Go d d e ss. Sh e c u r re nt l y h o st s De s ig n On A Dime - o ne o f H GTV ' s mo s t
popular programs. Lee has appeared on nu merous television s e r ie s and h as al so mad e g ue s t ap p e aranc e s o n Th e E ar l y Sh ow o n C B S, Th e
Tyra B anks Show and Lif e and Style among others. She easily ad ap t s t o t h e t ast e s and at t it ud e s o f h e r wid e - rang ing aud ie nc e and c re d it s
her demographic- def ying designs, versatility and genuine pass io n fo r al l t h ing s st y l is h fo r h e r t e l ev is io n suc c e ss. In just a few s h o r t ye ars,
Lee is f ast becoming one of the most recognizable f aces in life s t y l e t e l ev isio n p ro g ramming . H e r t al e nt s and st y l e se nsib il it y h ave al so b e e n
f eatu red in USA Today, I n Style, I n Style Home, Seventeen, Ext ra TV and E !
Kahi Lee
stud io n am e
Ka h i L ee L i fest y l e
u rl
ww w.ka h i l ee.c o m
li ne name
U n l o c k t h e C u re
f ou ndati on
C a n c er R esea rc h
In st i t u t i o n
Kahi Lee Lif estyle, a design f irm specializing in high end resid e nt ial and c o mme rc ial int e r io r d e sig n l au nc h e d in 2 0 0 5 . Wo r k ing in b o t h t h e
United States and Asia, Lee' s clients include actors, rock stars and mul t i- mil l io n d o l l ar l ux u r y h ig h - r is e re sid e nt ial d eve l o p me nt s. Le e ' s
design style is ref lective of her Calif ornia lif estyle and upbringing . Sh e d raws o n Lo s A ng e l e s' vast and var ie d c ul t u ral we al t h fo r d e s ig n
inspiration. Lee attended UCLA earning degrees in Art History and E ng l is h Lit e rat u re. U p o n c o mp l e t ing h e r u nd e rg rad uat e s t ud ie s, s h e
continued her studies at UCLA taking cou rses in I nterior D esig n and P r int Jo u r nal is m. H e r c are e r b e g an at C h r is t ie ' s wh e re s h e l and e d a
position in the Contemporary Art department.
Lee has written and reported f or The B ook LA, SOMA, Star Mag azine and St ars E nt e r t ainme nt M e d ia amo ng o t h e rs. Le e h as int e r v iewe d
celebrities, reviewed f ashion trends and covered events like th e Go l d e n Gl o b e s and t h e A c ad e my Award s. Sh e c o nt inue s t o b e o n t h e
f rontlines of f ashion and entertainment ensu ring that herread e rs and v iewe rs are up t o sp e e d o n t h e mo s t c u r re nt l ife st y l e t re nd s.
Kahi Lee was born in Washington D C and raised in Palos Verdes, C al ifo r nia. Sh e c u r re nt l y re sid e s in Ve nic e B e ac h, C al ifo r nia wit h h e r
husband, music executive Jason B entley. I n her spare time, Lee c an b e fo u nd c ul t ivat ing h e r s h o e c o l l e c t io n, d anc ing t h e nig h t away o r in
pu rsuit of the perf ect mac n' cheese.
© Copyright 2008 All Rights Reserved
www.orange22.com
Inspiration
Why give back?
I love meaningful decoration. Historically, decoration was used as a form of
language, as well as a means of denoting the possibility of the human hand, the
richness of craft, the workmanship of a period. With automation and the industrial
revolution decoration was developed to carry on the spirit of the past, and a
way of ‘humanizing’ industrial objects. Now in our new digital age we see new
digitally inspired decorative language taking place. Once decoration spoke of
ritual, religious iconography, or spiritual images - now I am interested in it speaking
to us about our new spiritualism – the spirit of the digital and information age.
I want to give back to “Design Industries Foundation Fighting AIDS”. It is one of
the country’s most proactive supporters of direct care for people living with
HIV/AIDS. Merging care and commerce and design, since supporters of DIFFA
come from all fields of fine design and the visual arts, including: architecture,
fashion design, interior design, photography and consumer product design I feel I
can continue to make a contribution to a cause that also has made the world of
design a more public subject.
Karim Rashid is a leading f igu re in the f ields of product and in t e r io r d e s ig n, fu r nit u re, l ig h t ing and ar t . Wo r k ing wit h an imp re s sive ar ray o f
clients over the years including Alessi, Umbra, Prada, I ssey Miyake, and M e t h o d , Kar im h as infuse d c o nsu me r c ul t u re wit h h is s ig nat u re
Sensual Minimalism.
To date Karim has had some 2 5 0 0 objects put into production. Suc c e s se s suc h as t h e Dir t Dev il Ko ne, Umb ra Gar b o, and M e t h o d H o me
designs illustrate Karim’s ethos of af f ordable, democratic des ig n fo r t h e mass e s. H is l ang uag e h as g rac e d al l asp e c t s o f l ife fro m fu r nit u re t o
cosmetics, artwork to architectu re. His award winning interior wo r k inc l ud e s t h e M o r imo t o re st au rant in P h il ad e l p h ia and Se miramis h o t e l in
Athens as well as many retail stores and restau rants world wide.
Karim Rashid
st udio n am e
Ka r i m R a sh i d In c
url
w w w.ka r i mra sh i d .c o m
li ne nam e
O r i ka mi
f o u nd ati on
DIF FA
A perennial winner of the Chicago Athenaeu m Good D esign award , I. D. M ag azine A nnual De s ig n Rev iew and Re d Do t Award , Kar im was
honored early in his career with the prestigious Daimler Chrys l e r De sig n Award , and t h e B ro o k l y n M use u m Yo u ng De s ig ne r o f t h e Ye ar Award .
Recently he received the I nternational Fu rnishings and D esign A ss o c iat io n C irc l e o f E xc e l l e nc e Award fo r Ind us t r ial De sig n and P rat t Le g e nd
Award. His work is in the permanent collections of 1 5 Museu ms wo r l d wid e inc l ud ing M o M A and SF M o M A and h e ex h ib it s ar t in var io us
galleries. Pulling f rom 1 0 years ex perience as an associate Pro fe s so r o f Ind us t r ial d e sig n at t h e Rh o d e Isl and Sc h o o l o f De sig n and P rat t
I nstitute, Karim is now a f requent guest lectu rer at u niversities and c o nfe re nc e s g l o b al l y.
Karim has published his guide to living ‘D esign You r Self ’ f rom Re g an B o o ks, ‘Dig ip o p ’, a d ig it al ex p l o rat io n o f c o mp ut e r g rap h ic s (Tasc h e n
2 0 0 5 ), a portf olio book published by Chronicle B ooks (2 0 0 4 ), as we l l as t wo mo no g rap h s t it l e d ‘Evo l ut io n’ ( U nive rs e, 2 0 0 4 ) and ‘I Want t o
Change the World’ (Rizzoli, 2 0 0 1 ). He edited the I nternational De sig n Ye ar b o o k 1 8 fo r C al mann and K ing in 2 0 0 3 and re l e as e d t wo C D’s o n
boutique label, Neverstop.
© Copyright 2008 All Rights Reserved
www.orange22.com
Inspiration
Why give back?
The concept is my expression of the beauty of life. I chose a delicate and elegant
branch with dew dropping off of it to represent earth, water and life.
DIFFA: Design Industry Fighting Aids. I have been donating to them for many
years for a variety of reasons:
1 ) Larry Pond was the Director of Design at Stendig and introduced my first chair,
he began DIFFA and has since died of AIDS
2 ) I have a family member that is HIV positive and
3 ) I believe it is simply a good choice.
Joseph D. Ricchio Jr. was born in Cambridge, Massachusetts in 1955. Since 1980 he has lived in Seal Beach, California with his wife Marla and his two sons, Aaron an
aspiring graphic designer and Jacob a musician.
He is a 1980 graduate of California State University at Long Beach with a Bachelor of Science in Industrial Design. As a student of CSULB he was selected with 45 other
students to travel to Florence, Italy. He spent the 1976/77 school year studying Art, Design, Language and History while experiencing the warmth and richness of the
Italian culture.
Joseph Ricchio with Kara Larsen
st udio n a m e
J o sep h R i c c h i o Desi g n
url
w w w.r i c c h i o d esi g n.c o m
li ne nam e
A l b ero
f o u nd ati on
D IF FA
From 1979-1982, Ricchio worked for Ron Loosen Associates designing various products for the high tech industry along with an assortment of graphic design projects.
In 1982, Ricchio Design, located in Seal Beach, CA., was established as a design consultancy working in a variety of design disciplines. Over the years Ricchio Design has
done a multitude of projects in product design, furniture design and graphic design. Projects range from strategic product planning for Xerox Corporation to collateral
pieces for Team Disney. His work has appeared in magazines such as Contract and Interior Design.
In the area of furniture design, Ricchio Design has focused on working with many of the major contract furniture manufacturers in the industry. Ricchio has been the
recipient of various awards including: the Roscoe Award, the Best of Neocon Award, Product Design Award from IBD, and the Industrial Design Excellence Award.
Joe Ricchio is a member of the part-time faculty of CSULB teaching Furniture Design. He is also a frequent guest critic and mentor to the students there. In 2004,
assisted by Professor Michael J. Kammermeyer, Ricchio established the “Cortona Design Retreat:” an annual program to take selected design students interested in a
career in furniture design to visit the Milan Furniture Fair and experience the Italian culture.
© Copyright 2008 All Rights Reserved
www.orange22.com
Inspiration
Why give back?
We decided to take the three basic ways of setting type as a reference (for us only),
that are: flash left (for the long bench) Centered (for the middle one) and justified
(for the table) so we played the usual interaction between design fields....
We were not interested in flowery patterns, so the lines were natural for us. That was
our inspiration....
For the last 25 years, RIT has been collecting archives of the best modernist graphic
designers of the last century and they really use this material for teaching, so the
students learn, about History, Theory and Criticism, directly from the archive material.
Really a rare opportunity, that no other Institutions share.
RIT is expanding their collecting policy to include some product design and our Archive
will be the first to cover the whole field of Design. Worldwide, it is quite rare to find an
Archive Center for Design Studies that is well organized, always open to the students
and scholars. The Vignelli Center for Design Studies at
the RIT will be an alive place, to support the education of the designers of the next
generations.
Lella Vignelli, born in Udine, Italy, received a degree from the School of Architecture, University of Venice, and became a registered architect in Milan in 1962. In 1959, Ms. Vignelli joined
Skidmore, Owings & Merrill, as designer in the Interiors Department. The following year, with Massimo Vignelli, she established the Vignelli Office of Design and Architecture in Milan.
In 1971, the Vignellis established Vignelli Associates and seven years later, they formed Vignelli Designs, a company dedicated to product and furniture design, of which she is President.
Ms. Vignelli designs showrooms, museum interiors, offices, exhibitions, furniture, silver tableware, objects, and jewels. Her work has been featured in design publications in the U.S. and
abroad. Examples of her work have been included in the permanent collections of numerous museums all over the world. The Vignellis’ work has been the subject of two feature-length
television programs that have been televised worldwide. A monographic exhibition of the Vignellis’ work toured Europe between 1989 and 1993, and was featured in St. Petersburg,
Moscow, Helsinki, London, Budapest, Barcelona, Copenhagen, Munich, Prague and Paris.
Massimo & Lella Vignelli
Lella Vignelli lectures in schools and Universities and is a frequent speaker and juror for national and international design organizations. Ms. Vignelli has been the recipient of many design
awards including: the American Institute of Architects (AIA) Industrial Arts Medal - 1973, AIGA Gold Medal - 1983, Interior Design Hall of Fame - 1988, National Arts Club Gold Medal for
Design - 1991, Interior Product Designers Fellowship of Excellence - 1992, Brooklyn Museum Design Award for Life Achievement – 1995. Lella and Massimo Vignelli have received the
National Lifetime Achievement Award from the National Museum of Design at Cooper-Hewitt - 2003, Visionary Award from the Museum of Art and Design - 2004, Architecture Award
from the American Academy of Arts and Letters - 2005. She is also the recipient of honorary doctorates from the Parsons School of Design, the Corcoran School of Art, and the
President Medal of the Rochester Institute of Technology.
stud io n am e
V i g n el l i A sso c i a t es
Massimo Vignelli, born in Milan, studied architecture in Milan and Venice. In 1965, he became co-founder and design director of Unimark International Corporation. Mr. Vignelli is the
co-founder and President of Vignelli Associates and CEO of Vignelli Designs in New York. His work includes graphic and corporate identity programs, publication designs, architectural
graphics, and exhibition, interior, furniture, and consumer product designs for many leading American and European companies and institutions.
u rl
ww w.v i g n el l i .c o m
Mr. Vignelli’s work has been published, exhibited throughout the world, and entered in the permanent collections of museums worldwide. Mr. Vignelli has taught and lectured on design in
the United States as well as abroad. For the past ten years, he has taught a summer course at the Harvard University Graduate School of Design. He is a past president of the Alliance
Graphique Internationale (AGI) and the American Institute of Graphic Arts (AIGA), and a vice president of The Architectural League.
li ne name
L i n es
f ou ndati on
R IT
Massimo Vignelli has received many awards including: Gran Premio Triennale di Milano - 1964, Compasso d’Oro, awarded by the Italian Association for Industrial Design - 1964 & 1998,
Industrial Arts Medal of the American Institute of Architects (AIA) -1973, Art Directors Club Hall of Fame - 1982, AIGA Gold Medal - 1983, the first Presidential Design Award, presented
by President Ronald Reagan - 1985, Interior Design Hall of Fame - 1988, National Arts Club Gold Medal for Design - 1991, Interior Product Designers Fellowship of Excellence - 1992,
Brooklyn Museum Design Award for Lifetime Achievement - 1995, Honorary Royal Designer for Industry Award from the Royal Society of Arts (1996), Russel Wright Award for Design
Excellence – 2001. Lella and Massimo Vignelli received the National Design Lifetime Achievement Award – 2003, Visionary Award from the Museum of Art and Design - 2004,
Architecture Award from the American Academy of Arts and Letters - 2005.
He has been awarded honorary doctorates from institutions including: University of Venice, Parsons School of Design, Pratt Institute, Rhode Island School of Design, Corcoran School of
Art, Art Center College of Design, and Rochester Institute of Technology.
© Copyright 2008 All Rights Reserved
www.orange22.com
Inspiration
Why give back?
The “No ornamentation” series comments on the systematic overuse of
ornamentation in contemporary furniture. The resurgence of decorative elements
has been a welcome change from the unflinching minimalism of the early 2000’s
but it has also given birth to an array of products that have used such ornamental
surface treatments merely to cover up their mediocrity. One & Co applauds the
furniture for its simplicity yet chooses to have its cheeky manifesto applied to it.
Thus the typographic application results in ornamentation in its own right.
It’s obvious that the world we live in is not a balanced one. How can we - the lucky
ones - enjoy our prosperity when it seems unattainable to others? Giving is one of
many avenues to address that biggest of problems. Architecture for Humanity has
proven that good design can directly benefit those in immediate
need – due to displacement, poverty or catastrophe.
Claude Zellweger, principal and design director at One & Co, is an industrial designer who practices design across a wide array of disciplines in the furniture, sports, and
technology world.
Zellweger, who was born in Luzern, Switzerland, sees the role of designer as that of creating for people’s known and unknown needs. Designers – he believes - have to
anticipate the new and increasingly sophisticated fictional architecture of our desires. He also believes that by making the complex simple and likeable, the designer is able
to provide relief for tension.
Claude Zellweger
stud io n am e
O n e & C o.
u rl
ww w.o n ea n d c o.c o m
li ne name
n o o r n a m en t a t i o n
f ou ndati on
A rc h i t ec t u re o f H u m a n i t y
Zellweger's point of view developed after he graduated from Art Center College of Design, California in 1997 and spent several years working for well-known Silicon Valley
firm Pentagram Design, where he designed products for clients such as Motorola, AT&T, and Polaroid. His most visible effort of that period was the 2002 Latitude design
language for Dell, the world’s most sold notebook line to date.
In 2001, Zellweger joined San Francisco’s One & Co as a partner and creative director. During this time, One & Co’s work in the sporting goods industry – with partner like
Burton, Fila and Nike – received recognition and caught the attention of the tech industry. In recent years, Claude Zellweger has helped to grow the firm to become one of
the Bay Area’s dominant young design forces. Today, companies such as Kodak, Microsoft, Kensington and Sony are calling on Zellweger to envision and lead the development of their brand and design.
Claude’s work has been internationally recognized in museums and competitions alike, including awards from ID Magazine, IDSA, BusinessWeek, IF Industrie Hannover, and
the Chicago Athenaeum Award. Claude is also a regular lecturer and member of design awards committees.
© Copyright 2008 All Rights Reserved
www.orange22.com