Nutrition Standards for Food Marketing to Children, 2008
Group
CSPI
CARU
American Beverage
Association (ABA)
General Guidelines
Beverage Standards
Calories/Portion Size
Fats
Guidelines for foods include criteria
for total fat, sat and trans fats,
sugars, sodium, portion size, and
nutrient content (whole grains, fruits,
vegetables, vitamins, and minerals).
Guidelines for beverages prohibit
soft drinks, sports drinks, sweetened
iced teas, caffeine, 2% and whole
milk, and fruit juices with < 50% fruit
juice or added sweeteners.
Some CARU guidelines refer to
representations of eating in
children’s ads but there are no
nutrition standards for foods that can
be marketed. Ads for breakfast
products should show no more than
1/3 of the RDAs for calories and
should show 3 out of 5 food groups.
Ads for other meal products should
show no more than 1/3 of the RDAs
for calories and 4 out of 5 food
groups. Depicted portion size
should not exceed standard serving
sizes on food labels. Ads should not
disparage fruits and vegetables.
Voluntary guidelines for amount and
type of beverages sold on school
grounds throughout the school
campus during the regular and
extended school day. Does not
apply to school-related events; such
as interscholastic sporting events,
school plays, and band concerts.
Adopted by the American Beverage
Association, PepsiCo, Coca-Cola,
and Cadbury Schweppes and to be
phased in over three years (by
2009).
No soft drinks, sports drinks,
caffeinated drinks (except low-fat
chocolate milk), or high-fat (2% or
whole) milk. No fruit-based drinks
that do not have 50% real fruit juice
or that contain additional caloric
sweeteners.
Individual items: No larger than the
standard serving size used for
Nutrition Facts labels.
Meals: No more than 1/3 of the RDA
for avg. child in the age range
targeted by marketing (about 665 for
a moderately active child <12 yrs).
No more than 35% of total cal,
excluding nuts, seeds, and
peanut or other nut butters.
No more than 10% of calories
from sat and trans fats.
Beverages: Only low-fat (1%)
and fat-free milk.
None
Amount of product featured should
not exceed the serving size on the
Nutrition Facts panel. Meal ads
should not show more than 1/3
RDAs.
Allowed in elementary schools: Lowfat and non-fat, regular and flavored
milk* with up to 150 calories / 8
ounces; and 100% juice** with no
added sweeteners and up to 120
calories / 8 ounces
Allowed in middle schools: Same as
elementary schools, except juice
and milk may be sold in 10
ounce servings
Allowed in high schools: Bottled
water; no or low calorie beverages
with up to 10 calories / 8 ounces;
low-fat and non-fat regular and
flavored milk with up to 150 calories
/ 8 ounces; 100% juice** with no
added sweeteners and up to 120
calories / 8 ounces; light juices and
sports drinks with < 66 calories / 8
ounces; at least 50% of beverages
must be water and no or low calorie
options; 12 ounce portion size limit
for all beverages except water.
* Milk includes nutritionally
equivalent milk alternatives (per
USDA), such as soy milk.
** 100% juice must contain at least
10% of the recommended daily
value for three or more vitamins and
minerals.
Elementary schools: Low-fat and
non-fat regular and flavored milk: No
more than 8 ounces and 150
calories.
100% juice: No more than 8 ounces,
120 calories, and no added
sweeteners.
Middle schools: Same as
elementary school, except may be
sold in 10 ounce servings.
High schools: No or low calorie
beverages: up to 10 calories / 8
ounces.
Low-fat and non-fat regular and
flavored milk: No more than 12
ounces and 150 calories/8 ounces.
100% juice: No more than 12
ounces, 120 calories/8 ounces, and
no added sweeteners.
Light juice and Sports drinks: No
more than 12 ounces and 66 cal/8
oz.
At least 50% of beverages must be
water and no or low calorie options.
Sodium
Nutrient Content
No more than 35% added
sugars by weight.
Beverages: No soft drinks,
sports drinks, iced teas or juice
drinks with added sweeteners.
Chips, crackers, cheeses,
baked goods, and other snack
items: No more than 230mg.
Cereals, soups, pastas, and
meats: No more than 480mg.
Pizza, sandwiches, and main
dishes: No more than 600mg.
Meals: No more than 770mg.
Must contain one or more of
the following: 1) 10% of the
DV (naturally occurring) of
vitamins A or C, calcium, iron,
or fiber; 2) half a serving of
fruit or vegetable; or 3) 51%
or more (by weight) whole
grain ingredients.
None
None
None
“Advertising of food products
should encourage responsible
use of the product with a view
toward healthy development
of the child.”
Breakfast ads should show 3
of 5 food groups. Other meal
ads should show 4 of 5 food
groups.
All school levels: Only low-fat
and non-fat regular and
flavored milks.
All school levels: No added
sweeteners in 100% juice.
None
Elementary schools: Only
100% juices
Middle schools: Only 100%
juices
1
Sugars
Additional Guidelines
“Advertisements representing
mealtime should clearly and
adequately depict the role of
the product within the
framework of a nutritionally
balanced meal.” “Snack foods
should be clearly represented
as such, and not as
substitutes for meals.”
Ads should not disparage
healthy lifestyle choices, or
the consumption of fruits or
vegetables, or other foods
recommended for increased
consumption.
12/10/2007
Beverage Standards
Group
General Guidelines
CBBB’s Children’s Food and Beverage Advertising Initiative (CFBAI) Companies
None
Only meals that meet the nutrition
Burger King
Calories/Portion Size
Fats
No more than 560 calories per meal.
Less than 30 percent of
calories from fat and less than
10 percent of calories from
saturated fat. No added trans
fats.
None
standards will be advertised.
Sugars
Sodium
Nutrient Content
Additional Guidelines
No more than 10 percent of
calories from added sugars.
None
None
Considering allotting 50% of
messaging to sugar-free gum.
None
None
To be allowed, soups must
meet the calorie limit and be a
“sound dietary choice,” which
means they can meet either
the sodium or nutrient content
requirements.
Currently markets one product,
Bubblicious gum, to children. Will
either not advertise the product or
will direct 50% of advertising to
products that qualify, such as sugarfree or 100 –calorie pack size.
No advertising to children under 6
years of age. Has a different
nutrition standard for each of its food
product areas: soups (Regular and
25% Reduced Sodium Tomato
Soups and Chicken & Stars Soups),
snack crackers (Goldfish Cheddar),
and canned pasta (Spaghetti-Os).
None
Considering 100-calorie pack size
limit for advertising to children.
None
Soups: No more than 150 calories
Snack crackers: No more than100
calories.
Pasta: 8 oz.
Soups: All soups that will be
advertised are low in fat and
saturated fat and contain no
trans fat. Snack crackers:
Less than 35% of calories
from fat, no more than 10%
from saturated fat, and no
trans fat.
Pasta: Less than 35% of
calories from fat.
Snack crackers: “Modest amount
of sugars.”
Soups: Will advertise several
reduced sodium soups, plus
regular tomato soup.
Pasta: 25% less sodium than
the largest selling SKU.
No direct advertising messages for
any beverages to children under 12
years (>50% audience children).
Agreed to ABA/AHG beverage
standards for schools.
Has joined the Initiative. Pledge
details to be released January 2008.
Guidelines apply to advertising to
children under 12 years. No ads to
kids under 6 years.
No advertising.
See ABA beverage standards for
schools.
No advertising.
See ABA beverage standards for
schools.
No advertising.
See ABA beverage standards
for schools.
No advertising.
See ABA beverage standards for
schools.
No advertising.
See ABA beverage standards
for schools.
Soups: Considered a sound
choice if it provides positive
nutrition such as a serving of
vegetables, or a vitamin or
mineral at the level of 10%
DV.
Pasta: Must contribute a
serving of vegetables or a
one-ounce equivalent of
whole grains, plus a good
source of two or more
nutrients, at least one of
which is among those in short
supply in children’s diets.
No advertising.
See ABA beverage standards
for schools.
TBA
TBA
TBA
TBA
TBA
TBA
TBA
Fall under food guidelines.
No more than 175 calories.
Less than 1g of saturated fat,
0g trans fat, or meet definition
of healthy.
No more than 12g, excluding
dairy and fruit/vegetable sugars.
Meets FDA definition of
healthy.
Or supplies ½ serving of fruit,
vegetable, whole grain or lowfat dairy and provides no
more than 230mg for cereals
and snacks or 480mg sodium
for side and main dishes.
Contains at least 10% Daily
Value of one of the following:
vitamin A, vitamin C, calcium,
iron, protein or fiber, or
has at least half a serving of
fruit, vegetables, whole grain,
or milk product.
FDA “healthy” criteria: 3g or
less of total fat, 1g or less of
saturated fat and ≤15% of
calories from saturated fat,
480mg or less of sodium,
60mg or less of cholesterol,
and contains at least 10%
Daily Value of one of the
following: vitamin A, vitamin
C, calcium, iron, protein or
fiber
Hershey’s
No advertising (on/in media covered
by the CFBAI) to children under 12
years.
No advertising.
No advertising.
No advertising.
No advertising.
No advertising.
No advertising.
Kellogg
No marketing to children under 6
years. No advertising of Kellogg
products in schools with students
under 12 years of age.
Nutrition guidelines apply to TV,
magazines, own and third party web
sites and characters on packages
aimed at children under 12 years.
None
No more than 200 calories.
No more than 2g of saturated
fat.
0g trans fat.
No more than 12g sugars per
serving (excluding sugars from
fruit, dairy, and vegetables).
[42% by weight for a 1-oz food]
No more than 230mg, except
for frozen waffles (460mg /
20% DV).
None
Cadbury Adams
Campbell Soup
Company
Coca-Cola Company
ConAgra
General Mills
2
12/10/2007
General Guidelines
Beverage Standards
Calories/Portion Size
Fats
Sugars
Sodium
Nutrient Content
Kraft
Sensible Solution. Nutrition
guidelines for ads aimed at kids 611 years are different for different
food categories. Items must meet
specific requirements for calories,
fat, sat fat, sugars or sodium, or
must have 25% less of one of those
in comparison to a reference
product. Kraft does not market
foods to children under 6 years nor
does it market in schools.
No more than 120 calories.
No more than 8 fl. oz.
Contains 10% DV of vitamins A, C,
or E, calcium, magnesium,
potassium, iron, protein, or fiber;
contains at least a half-serving of
fruit or vegetable, or has a functional
nutrition benefit.
Cereals: No more than 170 calories.
Cheese & dairy, Cookies & crackers,
Desserts, Salted snacks: No more
than 100 calories.
Convenient meal products: 250-600
calories.
Hummus, mayonnaise & Miracle
Whip: No more than 50 calories.
Beverages: No more than 120 cal, 8
oz.
Meat & meat alternatives: 60-110
calories.
Salad dressings: No more than 80
calories.
Nut and nut-based snacks: No more
than 200 calories.
Cereals, Convenient meal
products, Cookies & crackers,
Desserts, Hummus,
Mayonnaise & Miracle Whip,
Salad dressings, Salted
snacks: No more than 30%
calories from fat and no more
than 10% of calories from sat
plus trans fats.
Cheese & dairy: No more than
3 g of fat and no more than 2
g of sat plus trans fats.
Meat & meat alternatives: No
more than 1-4 g fat and 0.5 –
1.5 g sat plus trans fats.
Nut and nut-based snacks: No
more than 20 g fat and no
more than 2 g sat plus trans
fats.
Meat & meat alternatives: None
Nuts and nut-based snacks: No
more than 10% calories from
added sugars.
All other food categories and
beverages: No more than 25%
calories from added sugars.
Cereals, Desserts: No more
than 360mg.
Cheese & dairy, Cookies &
crackers, Hummus, Salad
dressings, Snacks: No more
than 290mg; 480mg (cottage
and ricotta cheeses only).
Convenient meal products:
480 – 690mg.
Mayonnaise & Miracle Whip:
No more than 140mg.
Meat & meat alternatives:
140-480mg.
Mars Inc.
No ads to kids under 8 years. As of
09/30/07, better-for-you products will
be marketed to children nine and
older. Continues to market
traditional line to adults and children
over 12 years.
None
No more than 150 total calories.
No more than 2g of total fat,
0.5g of trans fat.
No more than 35% by weight.
None
McDonald’s
In national advertising, McDonald’s
will only advertise two meal
combinations to children: 4-piece
chicken nuggets or hamburger, with
low-fat milk and apple dippers with
dip.
Only low-fat milk is included in
featured meal combination.
No more than 600 calories.
No more than 35% calories
from total fat and no more
than 10% of calories from
saturated fat.
No more than 35% by weight.
None
Cereals: Must have at least
2.5 g of fiber or 8 g whole
grain.
Cereals, Convenient meal
products, Cookies & crackers,
Salty snacks: Must contain
10% DV of vitamins A, C, or
E, calcium, magnesium,
potassium, iron, protein, or
fiber; or contains at least a
half-serving of fruit or
vegetable or 8 g of whole
grain; or has a functional
nutrition benefit.
Cheese & dairy, Desserts,
Hummus, Mayonnaise &
Miracle Whip, Salad
dressings, Nuts and nutbased snacks, Beverages:
Must contain 10% DV of
vitamins A, C, or E, calcium,
magnesium, potassium, iron,
protein, or fiber; or contains at
least a half-serving of fruit or
vegetable; or has a functional
nutrition benefit (like hydration
for sports drinks).
Meat & meat alternatives:
Have at least 5 g protein.
Must have ½ serving of fruits,
vegetables, whole grains or
low-fat dairy; or 25% reduced
in total fat, sodium, or sugar;
or excellent source (20%) of
a shortfall nutrient (vitamins E
& K, magnesium, calcium, or
fiber).
None
PepsiCo.
Beginning in 2008 PepsiCo will only
advertise Baked! Cheetos and
Gatorade to children.
Currently Smart Spot nutrition
guidelines apply to food marketing
to children and are slightly different
for foods, snacks, and beverages.
Does not target advertising to
children under 8 years. Agreed to
ABA/AHG beverage standards and
AHG snack standards for schools.
ABA beverage standards for
schools. Also has following Smart
Spot criteria:
No more than 3 g of fat, no more
than 1 g of sat fat and zero trans
fats.
No more than 60 mg of cholesterol
and 480 mg of sodium.
Must contain at least 10% or more
of DV of one or more of vitamins A
or C, iron, calcium, protein or fiber.
No more than 25% of calories from
added sugars unless the product
contains 10% DV of fiber, delivers a
functional benefit, or is reduced in
See ABA standards for schools.
Foods: No more than 30% of
calories from fat, no more than
1 g of sat fat and zero trans
fats.
Snacks: No more than 35% of
calories from fat, no more than
1 g of sat fat and zero trans
fats.
Beverages: No more than 3 g
of fat and 1 g of sat fat, no
trans fats.
No more than 25% of calories
from added sugars unless the
product contains 10% DV of
fiber, delivers a functional
benefit, or is reduced in cal, fat,
sugars or sodium 25% less than
original.
Foods and Beverages: No
more than 480mg.
Snacks: No more than
270mg.
Group
3
Additional Guidelines
Most Foods and Beverages:
Contain 10% or more of DV of
one or more of vitamins A or
C, iron, calcium, protein or
fiber.
12/10/2007
Group
Unilever
Fats
Sugars
Sodium
Will not encourage excess
consumption or portion sizes
(though ‘excessive’ is not defined).
No more than 100 calories per
serving for popsicles.
No more than 10% of calories
or 33% of total fat from
saturated fat. Less than 2% of
calories from trans fat.
Less than 25% of calories from
total sugars. Less than 7g of
added sugars per 100g serving.
No more than 17g of added
sugars per 100g for popsicles.
Less than 1.6 mg per calorie,
unless insignificant sodium
levels (less than
100mg/100g).
None
None
None
None
None
None
None
No nutrition standards.
None
None
None
None
None
None
No nutrition standards.
None
None
None
None
None
None
No nutrition standards.
No nutrition standards. When
portraying eating occasions,
appropriate serving size should be
utilized. The amount of food product
should be within reasonable levels
for the situation depicted. No Heinz
brand names or trademarks on
products or media marketed solely
to pre-school children.
No nutrition standards.
None
None
None
When portraying eating occasions,
appropriate serving size should be
utilized. The amount of food product
should be within reasonable levels
for the situation depicted.
None
None
None
None
None
None
None
None
None
Avoids showing over-consumption
with any of its products.
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
All food categories: No more
than 35% calories from fat, no
more than 10% calories from
saturated fat, and no more
than 0g (0.5g) trans fat.
No more than 35% of calories,
except for yogurt, which has a
limit of 30g of sugars per 8-oz
portion.
Side Dishes and Snacks: No
more than 200mg.
Main Dishes: No more than
600 mg.
Meals: No more than 800mg
All foods and beverages must
also provide at least 10% of
one or more of vitamins A or
C, iron, calcium, protein, or
fiber.
No marketing to children younger
than 6 years, except for
packaging/labeling and point of sale
materials. Will only advertise to
children 6-11 years foods that
qualify for the company’s Eat
Smart/Drink Smart guidelines.
Non-Participating Food Companies
Maker of Boboli and Entenmann’s.
Bimbo Bakeries
No nutrition standards.
Brach’s
Confectioners, Inc.
CEC Entertainment,
Inc., Chuck E.
Cheese’s restaurant
Dannon
H.J. Heinz Company
Hormel Food
Corporation
McKee Foods
Corporation
Nestlé
Sara Lee Corporation
Beverage Standards
General Guidelines
Maker of Little Debbie and Sunbelt
products. McKee does not advertise
during children’s programming, but
has in-store displays, a web site with
some child-appealing material
(www.littledebbie.com), and Nascar
sponsorship. McKee has nutrition
standards for its healthier line of
foods, Smart Smart criteria, but it
does not apply its Snack Smart
standards to marketing to children.
No nutrition standards.
No nutrition standards. Considers
classrooms “advertising-free zones
for food products.”
Entertainment Companies with Nutrition Guidelines
Guidelines apply to the network’s
Cartoon Network
licensing and promotional tie-ins that
involve Cartoon Network’s original
characters from its series targeted to
children under the age of 12.
cal, fat, sugars or sodium 25% less
than original.
Same as snacks.
None
None
None
Per 8 oz serving:
No more than 200 calories
No more than 35% calories from fat
No more than 10% calories from
saturated fat
0g trans fat
No more than 200mg of sodium
No more than 22g of sugar
Beverages may include water
Calories/Portion Size
States that “products must not be
shown in excess consumption.”
None
Side dishes and Snacks: No more
than 200 calories
Main dishes: 270-360 calories
Meals: No more than 600 calories
4
Nutrient Content
Additional Guidelines
Skippy and Popsicle
brands/products meet
nutrition criteria.
None.
An exception may be made
for use of licensed characters
with special occasion foods.
12/10/2007
Group
Sesame Workshop
Walt Disney
General Guidelines
Healthy Habits for Life. Sesame
Workshop’s Guiding Principles on
Licensed Food Products for
Preschool Children (U.S.) are based
on the 2005 U.S. Dietary Guidelines
for Americans and with guidance
and expertise of nutrition advisors.
Primary food targets offer the most
nutritional benefits and are given the
highest level of consideration for
licensing. Secondary food targets
have a positive nutritional benefit
and are highly considered for
licensing. Special occasion foods
are marketed with clear labeling and
do not carry the Healthy Habits for
Life logo.
Two different sets of standards for
use of licensed characters and for
tie-in promotions with food targeting
children under 13 years.
Beverage Standards
without flavoring, additives, or
carbonation, low-fat and nonfat milk
including lactose-free and soy
beverages and flavored milk, and
beverages that do not contain
carbonation or caffeine with the
exception of trace amounts of
naturally occurring caffeine
substances.
No soda, sports drinks, vitamin
water, artificial sweeteners, soy
beverages (b/c not nutritionally
equivalent to cow’s milk), milk that is
not low-fat or fat-free, or juices that
are not 100% fruit juice and calcium
enriched.
Natural fruit-flavored bottled water:
Must be calorie-free.
Tie-In Promotions and Licensing
Water/Water-based beverages: No
more than 20calories; no more than
5 g of sugar; no added caffeine,
unlimited size
Juice beverages: No more than 110
calories; no added sugars (except
up to 5 g for cranberry juice), at
least 50% real juice; no added
caffeine; no more than 8 ounces
Dairy beverages: No more than 170
calories; 1% or less milk fat; (babytargeted foods may be promoted
with whole milk); no more than 17g
of sugar per 100 calories; no added
trans fat; no added caffeine; no
more than 8 oz.
Calories/Portion Size
Fats
Sugars
Sodium
Nutrient Content
Additional Guidelines
“Should be age-appropriate and
consistent with those proposed by
the AAP and national dietary
guidelines.”
Primary Food Targets: No calorie
limits
Secondary Food Targets: Cookies
made with whole grain: Must be
reduced levels (at least 25% fewer
calories).
Natural fruit-flavored bottled water:
Must be calorie-free.
Primary food targets: Dairy
(inc. yogurt): Must be low-fat
(<3 g) or fat-free (<0.5g);
Eggs, Fish, Meat, or Poultry:
None
Secondary food targets:
Flavored milk and other dairy:
Must be low-fat or fat-free;
Cookies made with whole
grain: At least 25% less fat.
Secondary Food Targets: Only
canned/jarred fruits in own juice
or light syrup.
Flavored milk and other dairy
and cookies made with whole
grain: At least 25% less sugars.
Natural fruit-flavored bottled
water: Must be sugar-free.
No foods with artificial
sweeteners.
Primary Food Targets: Eggs,
Fish, Meat, Poultry, and
Cookies:
Secondary Food Targets:
Canned/jarred vegetables:
Preferably low sodium
(<140mg) or sodium-free
(<5mg).
Primary Target Foods: Food
products must be rich in
whole grain (with reduced or
low levels of fat, sugars, and
sodium).
Secondary Target Foods:
Frozen foods/meals must be
made up of foods “that fit
within food guidelines.”
No restrictions on fresh or
frozen fruits and vegetables,
eggs, fish, meat, or poultry.
Frozen foods/meals must be
made up of foods “that fit
within food guidelines.”
No fruit snacks, candies,
chocolates, cold cuts, hot
dogs, or dried fruit and nuts
(choking hazard).
Special occasion foods:
cakes, cupcakes, cookies for
birthdays, holidays, and other
celebratory events clearly
labeled as such and will not
carry the HHFL logo.
Tie-In Promotions
Main dishes: 270-360 calories; Side
dishes: No more than 200 calories;
Snacks: No more than 150 calories;
Dairy beverages and yogurt: No
more than 170 calories; Juice
beverages: No more than 110
calories; Water/Water –based
beverages: No more than 20
calories.
Licensing
Main dishes: 270-360 calories; Side
dishes: 150-200; Complete Dishes:
360-560 calories; Snacks: 100-150
calories; Special Occasion Sweets:
No more than 200 calories; Dairy
beverages and yogurt: No more
than 170 calories; Juice beverages:
No more than 110 calories;
Water/Water –based beverages: No
more than 20 calories.
Tie-In Promotions
Main dishes, Side dishes, and
Complete meals: No more
than 3.2 g fat, no more than 1
g sat fat, and no trans fat per
100 calories; Snacks: No more
than 3.9 g fat, 1 g sat fat, and
0 g trans fat per 100 calories.
Yogurt (except for babytargeted items): 1% or less
milk fat.
Licensing
Main dishes, Side dishes, and
Complete meals: No more
than 25%-30% of calories
from total fat and no more
than 8.5-10% calories from sat
fat; and 0g trans fat; Snacks:
No more than 30-35% of
calories from total fat and no
more than 10% of calories
from saturated fat and 0g
trans fat; Special Occasion
Sweets: 0g trans fat; Dairy
Beverages and Yogurt: 2% or
less milk fat.
All Snacks: Fresh fruit and
vegetables, real cheese, and
nut-based snacks can exceed
the fat grams per serving but
must meet other requirements.
Tie-In Promotions
Main dishes, Side dishes, and
Complete meals: No more than
2.5 g per 100 calories; Snacks:
No more than 6 g per 100
calories; Dairy beverages and
yogurt: No more than 17 g per
100 calories; Juice beverages:
No added sugars (except
cranberry juice: up to 5 g/8
ounces); Water/Water-based
beverages: No more than 5 g;
Cereal: Less than 10 g per oz.
Licensing
Main dishes, Side dishes, and
Complete meals: No more than
10% of calories from sugars;
Snacks: No more than 20-25%
of calories from sugars; Dairy
beverages and yogurt: No more
than 35% of calories from
sugars; Juice beverages: No
added sugars (except cranberry
juice: up to 5 g/8 ounces);
Water/Water-based beverages:
No more than 5 g; Cereal: Less
than 10 g per oz.
Tie-In Promotions
Main dishes: No more than
800mg; Side dishes: No more
than 350mg; Complete meals:
No more than 1000mg;
Snacks: No more than
350mg.
Licensing
Main dishes: No more than
600-800mg; Side dishes: No
more than 100-350mg;
Complete meals: No more
than 1000mg; Snacks: No
more than 150-350mg.
Tie-In Promotions
At least 50% real juice in juice
beverages.
Licensing
Fiber: Main dishes and
Complete Meals: Must have
1-5+g; Side dishes: Must have
1-6+g;
“Disney will continue to
license special-occasion
sweets such as birthday
cakes and seasonal candy as
part of its product range but
will limit the number of
indulgence items in its
licensed portfolio to 15% by
2010. In addition, most
special-occasion sweets will
be available in single-serving
packets.”
Entertainment Companies without Nutrition Guidelines
5
12/10/2007
Group
Discovery
NBC/Universal
ION Media/QuBo
Block
PBS
Viacom
Other
United Kingdom
(Proposed)
Beverage Standards
General Guidelines
Calories/Portion Size
Fats
Sugars
Sodium
Nutrient Content
Will only license characters for use
with better-for-you foods. Nutrition
guidelines to be determined.
Will only air ads for better-for-you
foods. Nutrition guidelines to be
determined.
Will use "distinct standards for
advertisers," and will "not air
national advertising that features
unhealthy food and beverage
choices."
Has general rules for commercial
underwriting of children’s programs.
Logo and spokescharacter may be
shown in sponsorship spots but
products or packages with
characters cannot. No nutrition
guidelines.
Nickelodeon will only license
characters for use with better-foryou foods. Does not cover other
Viacom characters. For CBBB
CFBAI companies, will use their
standards. For non-CFBAI
companies, will consider licensing
on a case-by-case basis.
TBD
TBD
TBD
TBD
TBD
TBD
TBD
TBD
TBD
TBD
TBD
TBD
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
None
The UK Office of Communication will
soon announce rules on television
food advertising to children. Foods
and drinks that are ‘high in fat, salt
or sugars’ (HFSS) may not be
advertised on children’s television
programming. Products are
assigned a score based on a
cumulative assessment of positive
scores for fat, salt and sugars
content and negative scores for
protein, fiber, and
fruit/vegetables/nuts. HFSS foods
are those that score 4 points or
higher and HFSS beverages are
those that score 1 point or higher.
Beverages with a score of 1 point or
more are considered high in fat,
sugars, or salt (HFSS).
Ranges (cal): 0 points- < 80; 1 point>80; 2 points- >160…10 points>800
Sat fat ranges (g): 0 points- <1
; 1 point- >1; 2 points- >2
…10 points- >10
Ranges (g): 0 points- < 4.5; 1
point- >4.5; 2 points- >9…10
points- >45
Ranges (mg): 0 points- <90; 1
point- >90; 2 points>180…10 points- >900
(Subtract points)
Protein (g): 0 points- <1.6; 1
point- >1.6; 2 points>3.2…5 points- >80
Fiber (g): 0 points- <0.7; 1
point- >0.7; 2 point-: >1.4…5
points- >3.5
Fruits, vegetables, and nuts
(% by weight): 0 points- <40;
1 point- >40; 2 points>60…5 points- >80
6
Additional Guidelines
12/10/2007