Victoria-Indonesia Leadership Program
Program 2 Outline: Food and Agribusiness
Program Outline
Monday 23 November
Module 1: Doing business in Indonesia: Establishing Market Leadership
Venue: Ritz Carlton Mega Kuningan
Time
Topic details
8.45 -9.00am
Registration
9.00 – 9.10am
Welcome
9.10-9.40am
Introductions
9.40-10.40am
Session 1
Indonesia: the economy and the opportunity
According to experts, Indonesia will soon become one of the
world’s powerhouse economies. GDP growth is estimated to
continue at an average of 6.6% between 2015 and 2017. What are
the opportunities inherent in food and agribusiness in Indonesia
and what has held progress back?
Facilitator/Expert
Brett Stevens,
Commissioner for Victoria to
Indonesia
Mathew Hayward,
Professor, Monash Business
School
Joseph Abraham, TBC
CEO, ANZ Indonesia
Agus Nurudin TBC
Managing Director AC Nielsen
Indonesia
Who is the new Indonesian food customer? What are the tastes?
What is the price point?
10.40-11.10am
Morning tea
11.10-1.00pm
Session 2
Establishing a business: regulatory, compliance and taxation
issues
Various options exist for doing business in Indonesia, from
operating on a ‘fly in fly out basis’ to finding a joint venture partner
to establishing a fully owned subsidiary. Regulations for doing
business in Indonesia vary from sector to sector and from place to
place. What regulatory approval is needed and how should it be
obtained?
1.00-1.45pm
Lunch, Asia Restaurant (Lobby Level)
1.45-3.00pm
Session 3:
Who is the Indonesian Food Consumer? What are the key
distribution avenues?
Case study: Consumer Strategy at MyHalal Foods
MyHalal Foods is a revolutionary food sourcing and distribution
business that targets the Indonesian Islamic consumer in Eastern
Java.
3.00-3.30pm
Afternoon tea
3.30-4.30pm
Session 4:
Requirements for the Indonesian food market relative to other
ASEAN countries.
Danny Burrows,
CEO, Trade-Worthy
Peter Hohtoulas,
Partner, PwC
Benjamin Cass,
President, Director Living Well
Communities, Indonesia
Mathew Hayward,
Professor, Monash Business
School
Nick Ieronimo,
CEO, MyHalal Foods
Ricky Afrianto,
Marketing Director, Mayora
Founded in 1977, Mayora Group has progressively grown from a
home biscuit company into one of the biggest food/FMCG
companies in Indonesia with products ranging from snack foods
to nutritional items to coffee products. Based in Jakarta, Mayora
has seen explosive growth in ASEAN with sales now at
USD2billion. We will learn about Mayora’s understanding of its
customers before visiting Mayora premises on November 26.
4.30-5.30pm
Session 5:
Food ingredients for the wholesale and agribusiness customer.
DuPont’s supplies food ingredients to substantial Indonesia food
companies, including Mayora, Garuda and Indofood. Its
agribusiness consists of seed and pesticides.
5.30-6.30pm
Refreshments, LOBO Ritz Carlton
Tuesday 24 November
Module 2: Doing business with Indonesians: Leading in the Indonesian Context
Venue: Ritz Carlton, Mega Kuningan
Time
Topic details
9.00-10.00am
Session 1
Leading Negotiations
Various myths surround successful negotiations with Indonesian
partners. In this session you will negotiate scenarios from the food
industry with Indonesian counterparts.
George Hadi,
Country Manager DuPont
Facilitator/Expert
Bernie Djonoputro,
President Director HDAA
Advisors
Mathew Hayward,
Professor, Monash Business
School
Nick Ieronimo,
CEO, MyHalal Foods
10.00-10.15am
Morning tea
10.30-11.15am
Session 2:
Safe guarding transactions.
Contracts may be difficult to enforce in Indonesia, but issues
surround how to best identify and establish relationships with
partners and safeguard transactions. This session investigate
these issues from the legal and the managerial perspective
David Holme,
Senior Foreign Legal Advisor,
Widyawan and Partners.
Partner, Allens Jakarta
Budianto Liman,
President Director Jababeka
Group
Nick Ieronimo,
CEO, MyHalal Foods
11.15-12.00pm
12.00-1.00pm
Session 3
Effective HRM in Indonesia
What are the challenges in identifying and managing Indonesian
and expatriate talent?
Travel to Garuda Food
Sulianti Setiabudi,
Head of Human Resources,
ANZ Indonesia
Rainier Haryanto,
Acting Regional Manager,
SMEC International Pty Ltd
1.00-1.30pm
Box lunches at Garuda Food
1.30-2.30pm
Session 4:
Garuda Food
Case study: Garuda Foods Indonesia
Garuda Foods is a major Indonesian food companies with a
dedicated supply chain, specializing in wafers, nutritional snack
foods and drinks, dairy drinks and candy and chocolates. Garuda’s
major focus now is on product innovation for a changing customer
base with a focus on extending product shelf life, identifying new
product lines and finding new offshore distribution channels.
2.30-3.30pm
Travel to Ritz Carlton Mega Kuningan
3.30-5.00pm
Session 5 :
Ritz Carlton Mega Kuningan
Understanding the Indonesian Food Supply Chain – From Port to
Customer
A. Best practices for importing and exporting
B. Best practices for logistics and warehousing
C. Best practices for getting product to market
Hartano Atmadja,
CEO Garuda Food
Djuanaidi Halim,
Director, R&D
Garuda Food
Steve Budihardja,
Director, Business
Development
Garuda Food
Mathew Hayward,
Professor, Monash Business
School
Sam Batters,
Commercial Manager, Cargill.
Benny Woenardi,
President Director Cikarang
Dry Port
Mike Arnold,
Country Manager, Linfox
Nick Ieronimo,
CEO, MyHalal Foods
5.00-6.15pm
6.15-7.00pm
7.00-9.30pm
Free time
Travel to dinner
Dinner at Tugu Kunstkruing Paleis, Menteng
9.30-10.00pm
Travel to Ritz Carlton
Wednesday 25 November
Module 3: Food and Agribusiness
Venue: Bekasi, Cikarang
Company profile: PT Jababeka was established in 1989 and is the first publicly listed industrial estate developer in
Indonesia. The Company’s core business is developing industry-based real estate, supported and enhanced by
infrastructure and township management services. The company owns Indonesia’s largest industrial estate and hosts
numerous FMCG businesses and a dry port. The greater region is Indonesia’s most rapidly growing industrial area with
adjoining business parks at PT Lippo Karawaci and PT Sinarmas.
Time
Topic details
Facilitator/Expert
8.00-9.30am
Travel to Bekasi, Cikarang
9.30-10.30am
Session 1
Overview of Kota Jababeka and Cikarang Dry Port
Review and assess food opportunities at this remarkable
industrial estate and in particular opportunities at the Cikarang
Dry Port.
Mathew Hayward,
Professor, Monash Business
School
Rio Rivai,
Cikarang Dry Port TBC
10.30-10.45am
Morning tea
10.45-12.30pm
12.30-1.30pm
Session 2
Review and Learning from Unilever
Unilever is one of the largest FMCG operations in Indonesia
with food processing and packaging in Kota Jababeka.
Unilver’s food lines include packaged spices, instant warm food
products and coffee. Senior Unilever food managers will share
best practices in production, logistics and distribution.
Lunch at Jababeka Country Club
1.30-1.45pm
Travel to CCAmatil
1.45-3.00pm
Session 3:
Review and Learning CCAmatil Indonesia
Aside from acting as the producer and distributor, CCAmatil
also sells and markets Coca-Cola products through more than
120 sales centers across Indonesia to fit the ‘anytime,
anywhere’ business model. Channels include the Modern
Trade (supermarkets and mini markets all over Indonesia) and
General Trade (traditional outlets). All manufacturing is
performed in Indonesia especially at the facility in Jawa Barat
Bekasi.
3.00-4.30pm
Travel to Ritz Carlton
Representatives TBC
Bruce Waterfield,
Director Operations,
CCAmatil Indonesia
Thursday 26 November
Module 4: Food Industry in Cikupa and Tangerang, West Jakarta
Tangerang along with the Bekasi region is a significant centre for the Indonesian food industry, particularly specialty
foods.
The two major food companies in this area are Mayora and PT Japfa Comfeed.
Time
Topic details
Facilitator/Expert
7.30-9.00am
Travel to Mayora
Mayora representatives TBC
9.00-12.00pm
12.00-1.00pm
Session 1:
Overview of PT Japfa Comfeed Operations. Leadership and
business development discussions with key Mayora
personnel. PT Japfa Comfeed is one of Indonesia’s largest
and most integrated agrifood companies with core business
activities in animal feed manufacturing, chicken breeding,
poultry processing, cheese, beef, dairy and aquaculture
farming. Vertical integration and economies of scale have
helped Japfa become one of the lowest cost food producers in
Indonesia. Today, Japfa is looking to make new inroads into
value added and consumer branded foods.
Travel to Ritz Carlton
1.00-2.00pm
Lunch Ritz Carlton, Asia Restaurant (Lobby Level)
2.00-2.30pm
Freshen up
Asrul Ointu,
Production Manager, PT Japfa
Comfeed
Kevin Monteiro,
Director, PT Japfa Comfeed.
TBC
2.00-4.00pm
Session 2:
Networking Event and Summary of Actionable Items
What opportunities exist? How can Australian firms partner
with Indonesian firms? How can cost effectiveness be
achieved? What is the value proposition? What ROI can be
expected?
Participants, facilitators and
experts and Indonesian
industry representatives
4.00pm-4.30pm
Session 3:
Concluding remarks
Joseph Abraham,
CEO, ANZ Indonesia TBC
Brett Stevens,
Commissioner for Victoria to
Indonesia
Mathew Hayward,
Professor, Monash Business
School
4.30-5.30pm
Refreshments Lobo Bar