Corporate Responsibility @ Bharti
Corporate Social Responsibility
IICA, 18th January 2012
By Vijay Chadda, CEO, Bharti Foundation
Corporate Responsibility at Bharti - Genesis
“…to take a leading
role in nation building
through
transformational
projects…and also
look at nation
building beyond the
call of business.”
Mr. Sunil Bharti Mittal
Chairman and Group CEO,
Bharti Enterprises
Comviva
Technologies
Bharti
Airtel
Bharti
AXA
GI
Bharti
Wal-Mart
Bharti
AXA
LI
Bharti
Foundation
Beetel
Teletech
Social
Transformation
Bharti
Retail
Bharti
Realty
Centum
Learning
FieldFresh
Foods
Bharti
Infratel
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Being Responsible Embedded in Our Values
Empowering
People
Transparency
We respect the opinions
and decisions of others.
We encourage and back
people to do their best.
We believe we must
work with honesty,
trust and the innate
desire to do good.
Being Flexible
We are ever willing to
learn and adapt to the
environment, our
partners and the
customer's evolving
needs.
Entrepreneurship
We always strive to
change the status quo.
We innovate with new
ideas and energize with
a strong passion and
entrepreneurial spirit.
Impact
We are driven by the
desire to create a
meaningful
difference in society.
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Key Corporate Responsibility Pillars for Bharti Enterprises
Bharti is committed to its stakeholders – government, shareholders, customers, employees
and their families – to conduct its business in a responsible manner that creates a sustained
positive impact – Bharti Group CSR Policy
Bharti
Education
Environment
Disaster
Relief
Community
Engagement
Employee
Engagement
Special
Products &
Services
While the fundamentals of CR remain the same everywhere, different Group Companies
emphasize on different issues depending upon nature of industry and location
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Corporate Responsibility Governance Structure at Bharti
Policies
Led from the top
CSR Policy
CSR Council
(Comprising CEOs)
Employee
Volunteering Policy
Rewards & Recognition
Changemakers Awards
for Corporate
Responsibility
(for Group Companies)
CSR Working Group
(Comprising CSR/HR Heads)
Employee
Philanthropy Policy
(ACT)
Changemakers Awards
for ACT Ambassadors
(for employees)
Facilitated by
Bharti Foundation
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Employee Engagement in Social Issues
Led by.....
A Caring Touch – ACT Program
•
An initiative by Bharti Foundation
•
Encourages Bharti Group employees to
–
Volunteer- time, skills and knowledge
–
Donate- 24 % of employees contribute to
causes through ACT
–
Evangelize- over 125 CEOs, HR Heads and ACT
Ambassadors work towards encouraging
employees to make a difference
Impact on Employee Engagement
• Retention
• Motivation
• Connection with social issues
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Corporate Responsibility by Bharti Group Companies
•Continued focus of all Bharti Group
Companies:
o Education
o Social / Community Welfare
•Other special initiatives:
o Innovative use of products/services
for differently-abled people – Bharti
Airtel Ltd.
o Sustainable and predictable
agriculture – FieldFresh Foods Pvt.
Ltd.
o Green development projects – Bharti
Realty Pvt. Ltd.
o Skill enhancement for socio
economically challenged youth –
Centum Learning Ltd.
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Bharti Foundation
The Satya Bharti School Program
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‘Bharti Foundation’ -Launched in 2000 as the
philanthropic arm of Bharti Enterprises
Vision
To help underprivileged children and
young people of our country realize
their potential
Mission
Committed to creating and supporting
programs that bring about sustainable
changes through education and the use
of technology
Our Target
500 Primary Schools
50 Senior Secondary Schools
2,00,000 students
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The Flagship Initiative- The Satya Bharti School Program
•EDUCATION
•EMPLOYMENT
MODEL 1:
Schools constructed by the
Foundation on land allotted/
leased by government or donors
[ 199 schools in 6 states]
•COMMITMENT TO SOCIETY
MODEL 2:
MODEL 3:
Adopting Government
Primary Schools
[49 schools in Rajasthan]
Public-Private Partnership
with the Government
[ Five Sr. Sec Schools in Punjab]
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Current Status*
Key Features
•Free quality education initiative
•Pre-primary to class XII
•Catering to underprivileged children in rural
India
•Special focus on the girl child
• Vocational education
• Primary Schools
233
•Elementary Schools
12
• Sr. Secondary Schools
5
• States Covered
6
(Punjab, Haryana, Rajasthan, Uttar Pradesh,
Tamil Nadu & West Bengal)
•Number of Students
33197
•% of Female Students
48%
•% of SC/ST/OBC Students
76%
Three new schools in West
Bengal operational since
January 2, 2012
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* Data as on November 30, 2011
Institutions of Change
Learning Solutions
Helping Children To:
- Activity-based teaching and learning
- Explore and question
- Express and communicate effectively
- Focus on English language & Computer
education with internet usage
- Develop observation, logical thinking and
analytical skills
- Academic calendar to suit remedial
requirements
- Acquire social and life skills
- Regular assessments
- Enhance self-learning and problem-solving
skills
- Volunteers to support teachers
- Connect with the local environment
- Develop values that anchors them in local
culture
- Have confidence to face situations in life
- Physical Education Curriculum (PEC)
- Interactive Radio program for English
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Dedicated and Committed Teachers
Teacher Recruitment
• From local communities
• Holistic evaluation of a teacher
• Passion for children and commitment to the
cause
Teacher Motivation
• Reward & Recognition
• Career growth path
• Open Forums with CEO
Teacher Trainings
• Alignment with the vision and mission
• Teaching methodology
• In-House Trainers
Capacity Building of Teachers
• Peer Learning Program
• Teacher Subject Knowledge Test
• Coaches and Mentors
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Change a Village, Change India
v
v
v
v
v
v
Design for Change School
Contest, 2010
• Participation by 2000
schools and over 2,00,000
children from all over India
Design for Change School
Contest, 2011
• Participation by 0ver 2000
schools and over 3,00,000
children across the country
• 9 winners at the national
level
• 94 Satya Bharti Schools
• 170 Satya Bharti Schools
• 10 winners at national level
• 12 winners at the national
level
• Special Jury Award for
“Campaign against Child
Marriage”
• One Special Jury Award for
a “Campaign against Local
Superstitions [Mrityu Bhoj]”
Design for Change School
Contest, 2009
• Participation by 1300 schools
across the country
• 83 Satya Bharti Schools
• Special Jury Award for
“Campaign for Adult
Literacy” & “Plantation
Campaign”
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Deep Involvement with the Community
•Participation in school activities
• Preparing mid-day meals
•Helping preserve linkages with local
culture
• Donation of materials to the school
•Giving feedback on school activities
• Providing land for construction
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Fostering Emotional Ownership
•Mr. Sriram Meghwal
built a boundary wall at
Satya Bharti School,
Sopara, stone by stone
•The entire wall took six
months to be
completed
•Mr. Bhoora Singh built a
brick path-way at Satya
Bharti School, Jhaneri,
Sangrur
•He himself created the
path-way, brick by brick,
by dedicating one full
day of effort
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Thank You
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