ISSUE 1 2014
PEOPLE IN ENERGY
A SUMMIT FOR
NATURAL GAS
SHELL WORLD PHILIPPINES
A Century in the
Philippines
Celebrating Shell’s contributions
in helping build a nation
Gas exploration
shapes up the country’s
energy future
SMART PIGS
CLEAN OUT THE
PIPES
Find out what kind of
pigs makes the
pipes efficient
FIGHTING MALARIA
A feat in eliminating
the deadly disease
shell world philippines i
WELCOME
Welcome to the Centennial Issue of Shell World Philippines
magazine. January 10, 2014 is a major milestone in the
history of Shell companies in the Philippines (SciP). It marks
a century of the company’s successful business operations
and significant contributions to promotion of sustainable
development in the country.
This issue showcases some milestones, innovations
and programmes that define Shell as a leading energy
company. To give a clear perspective of what a century
means to Shell, I would like to share with you our Country
Chairman’s message for Shell’s Centennial Year which
gives you a glimpse of what Shell in the Philippines has
accomplished in a century and what it is aiming for in the
next 100 years.
Message from SciP Country Chairman
Edgar Chua
My dear colleagues,
Today, we complete our countdown and we start our
celebration of 100 years of Shell in the Philippines. It is
a great privilege for all of us to be part of Shell in this
momentous occasion. It is rare for any company to achieve
100 years of existence, and it is even more rare for a 100
year-old company to be at its peak and poised for further
growth.
As we celebrate this milestone, we reflect on the past
achievement of the men and women who came before
us who made Shell what it is today. From its humble
beginnings of importing, repacking, and selling kerosene in
1914, today, Shell has evolved in Upstream, Downstream,
and Shell Service Centre.
Think about it. We operate Malampaya that supplies 30%
of natural gas for electricity that is used by the country.
We have one of two refineries in the country, we have 22
depots, close to 1,000 retail sites, 30% market share, and
more than 50% brand share preference. These are great
achievements. But the most important achievement is in
the area of social investments where Shell has focused
on education, environment, health, safety and poverty
alleviation where we have touched the lives of more than
eight million Filipinos. This is truly a great achievement.
As we now focus our sights on the next 100 years, we
have the responsibility to build on the legacy of the men
and women who came before us: to be the most innovative
and competitive energy company in the world including
the Philippines. We are starting out in a good place, with
significant investment ongoing and planned all across
Upstream, Downstream, and Shared Service Centre.
We take great pride in being part of the Shell family in this
great occasion. I am confident that the second 100 years
of Shell in the country will be even more exciting, more
successful, and better than the first 100 years. Why is this
so? Because we continue to have the best talents, the best
business partners, and we have the Shell values to live by.
Congratulations to all of you and Mabuhay tayong lahat!
Ron F. Jabal
Country Media Relations & Internal
Communications Manager
Shell companies in the Philippines
2 i shell world philippines
ISSUE 1 2014
SHELL
WORLD
14
04
SHELL HARVESTS AWARDS IN COMMUNICATIONS AND COMMUNITY
RELATIONS
Shell companies in the Philippines won awards from prestigious award-giving
bodies in 2013 and in the first quarter of 2014 for its communications and
community relations projects.
PHILIPPINES
06
GOVERNMENT AND INDUSTY LEADERS URGE EXPANSION OF
PHILIPPINE NATURAL GAS INDUSTRY
The 2014 Natural Gas Summit gathered government and energy industry
leaders to discuss the future of natural gas exploration in the Philippines and its
significance to the country’s economic growth.
MEET THE TEAM
Editorial Advisor
Roberto S. Kanapi
08
Editor-in-Chief
Ron F. Jabal
Managing Editor
Jun Jay G. Jimenez
SMART PIGS CLEAN OUT THE PIPES
Shell delivers the most promising technology to ensure safe and efficient operations
in its facilities, especially the maintenance of its pipelines.
Copy Editor
Maria Fatima Cruz
10
EUROPEAN AMBASSADORS IMPRESSED WITH MALAMPAYA PHASE 3
Ambassador Guy Ledoux led the European Union Delegation in appreciating the
technological innovation that goes with the fabrication of Malampaya Phase 3
Depletion Compression Platform.
Writers
Yna Marie Isobel Alihan
Jun Jay Jimenez
Josa Marie Salazar
12
Contributors
Maria Fatima Cruz
Margaux Diaz
Ynna Lauron-Doblado
Rey Labajo
A CLEAN SITE MAKES CUSTOMERS SMILE
Shell Retail partners with Unilever in cleaning up retailing stations to give Shell
patrons superior customer experience.
20
4
TO CONTACT THE SWP TEAM:
Mailing Address
Shell World Philippines
14/F Shell House
156 Valero St., Salcedo Village
Makati City 1227
BEATING THE ODDS: ALL FOR SHELL ECO-MARATHON ASIA 2014
The Philippines hosted the first ever street circuit of Shell Eco-marathon Asia which
showcased the character of youth participants in facing adversities as well as their
excellence in building energy-efficient vehicles.
24
E-Mail
shellworldphilippines@shell.com
PHILIPPINES, ON TRACK TO ELIMINATE MALARIA
The Philippines has surpassed the Millennium Development Goal for Malaria and
is now working on eliminating the disease through the Pilipinas Shell Foundation,
Inc.
Website
www.shell.com.ph/shellworldphilippines
External Recognition
Shell World Philippines is published quarterly for the
employees of Shell companies in the Philippines and
for interested readers outside the business. Opinions
expressed do not necessarily reflect the official views
of any Shell company.
The following expressions are inherent to Shell
businesses in the Philippines: SciP (Shell companies
in the Philippines), which encompasses its companies
in the country; and Pilipinas Shell (Pilipinas Shell
Petroleum Corporation). The specific names of other
Shell companies will be duly mentioned in the article.
Shell World Philippines is published by the
Communications Department for the Shell companies
in the Philippines (SciP).
20
10
AN ACE TALENT ON A MISSION
A Shell colleague makes use of his talent in helping rebuild the lives of children
affected by typhoon victims in Central Philippines.
14
ONLINE VERSION OF
SHELL WORLD
PHILIPPINES MAGAZINE
Read the online version of Shell
World Philippines magazine
by typing the link into a web
browser. Alternatively, use a
smartphone with a QR
reader app to scan this symbol.
26
ON SPOTLIGHT:
A 100 YEAR REPORT CARD: MAKING MILESTONES
IN BUSINESS TO HELP BUILD A NATION
www.shell.com.ph/shellworldphilippines
Shell companies in the Philippines celebrates 100 years of leadership in power, energy and gas
technology, and being a strong promoter of nation building in the country.
shell world philippines i 3
SHELL HARVESTS AWARDS IN
COMMUNICATIONS &
COMMUNITY RELATIONS
Shell companies in the Philippines (SciP) bagged multiple awards from prestigious award
giving bodies last year and in the first quarter of 2014. Shell’s various community relations
and communications projects earned recognition from the UA&P Tambuli Awards 2013,
48th and 49th Anvil Awards, and the IABC Philippine Quill Awards 2013.
By Josa Marie Salazar
Public Relations Society
of the Philippines’ ANVIL
Awards
SciP entries were among
the distinguished winners of
the coveted Anvil trophies,
presented by the Public
Relations Society of the
Philippines (PRSP).
In the 48th Anvil (2013),
Shell’s entries bested 396
entries from top corporations,
organisations, institutions,
and government agencies.
Awards of Merit under the PR
Programme on a Sustained
Basis Category were given
to Shell Pepeng Pasada
Club, Shell Eco-Marathon
Asia 2012, Shell Young
Eco-Savers programme, and
Movement Against Malaria’s
Biyahe ng Kulambo advocacy
campaign. Shell FuelSave
Day – Guinness World Record
for the Longest Fuel Efficiency
Lesson bagged an Award of
Merit under the PR Tools –
Special Events Category.
For the 49th Anvil Awards, the
jury mere rigorous in choosing
the deserving programmes.
Shell bagged two Awards of
Excellence and two Awards of
Merit, rising above more than
300 entries in the competition.
Recipients of the Anvil Awards
of Excellence were the 46th
Shell National Students Art
Competition (Arts and Culture
Category) and Shell Project
KALSADA (Kabataang Ligtas
sa Sakuna at Disgrasya).
Meanwhile, internal company
wide campaign “I COMMIT.
Think. Act. Work. With
Integrity” won an Anvil
Award of Merit in the Good
Governance for Sustained
The Shell Philippines team prided on the seven awards from the International Business Communicators’ Philippine Quill Awards. Two community
relations projects were heralded with Awards of Excellence and five communications programs were cited with Awards of Merit.
44 Ii Shell
shell World
world Philippines
philippines
Shell receives four awards from the 48th Anvil Awards. In photo (from L-R) are Upstream Communications Manager Paulo
Gavino, Global Campaign Manager for Future of Energy Suiee Suarez, Shell Spokesperson Mich Villar, PSFI Executive Director
Edgar Veron Cruz, Social Investment Manager Jackie Ampil, Senior Category Manager For Fuels Vanessa Ejercito, Marketing
Manager Stephanie Cua and Country Internal Communications and Media Manager Ron Jabal.
Public Relations Programmes
category. The Shell Movement
Against Malaria Programme
under Pilipinas Shell
Foundation (PSFI) also earned
an Anvil Award of Merit in the
External Communities category.
University of Asia and
the Pacific’s 2013 Tambuli
Awards
From over 300 entries, two
of Shell’s programmes were
heralded with Silver Award
in the 7th Asia Pacific IMC
Effectiveness and Values
Awards (2013 UA&P Tambuli
Awards). The ‘Shell EcoMarathon: Moving Forward
with Smarter Mobility’
(Advocacy category) and
‘Shell Pepeng Pasada’s Sali
na S.I.R. campaign (Integrated
Promo and Activation-led
Programme category) bagged
Silver Awards in the Tambuli
Awards which celebrates
global Integrated Marketing
Communication effectiveness
and promotion of societal
values.
International
Association of Business
Communicators’ Philippine
Quill Awards 2013
Two community relations
projects of SciP bagged
two top awards, while five
communications programmes
were cited with Awards of
Merit in the 10th Philippine
Quill Awards. Cited with
Awards of Excellence were
‘Beauty, Bounty, and Shared
Heritage: 26 years of
Protecting Tubbataha’ and
Shell Project KALSADA. Other
communication programmes
cited with Awards of Merit
include ‘Falling in Love with
Shell Eco-Marathon Asia’
(Writing category); The
Malampaya Phase 2 and
3 Video: Capturing Our
Malampaya Journey (Audio-
Visual category); ‘Extending
Happiness to Customers with
Shell Gas Up, Get CocaCola Promo (Marketing
Communications category);
Shell’s “Be A Godparent, Make
the Difference Real” Campaign
(Internal Communication
category); and the Shell
World Philippines Magazine
(Publication Design category).
“A good part of Shell’s
strategy in excelling in these
fields and as a company in
general is having the heart
for what we do. It is what
mainly fuels excellence, not
only engaging in something
but also delivering it with pure
dedication,” said Pilipinas Shell
Petroleum Corporation’s Vice
President for Communications
Roberto Kanapi, as he shares
the secret to Shell’s continued
success in the field of business
communication and corporate
affairs. SWP
shell world philippines i 5
implemented by Malampaya
Foundation, Inc.
SPEX Managing Director Sebastian Quiniones [2nd from left] and Shell Eastern Petroleum Pte Ltd Senior Deal Lead - Asia Scott Porter [2nd
from right] meet Republic of the Philippines Vice President Jejomar Binay, Keynote Speaker to the Natural Gas Forum 2014. Also in photo
are [leftmost] Atty. Jose M. Layug, Jr., Former DOE Undersecretary and Cecilia Sanchez, Leverage International, Inc. Chair and CEO.
Government and
industry leaders urge
expansion of Philippine
natural gas industry
With Malampaya as the role model, government and energy
industry readers push for accelerated investments to further
develop the Philippine natured gas industry.
By Maria Fatima Cruz
T
he recent Natural Gas
Summit 2014 initiated
by natural-gas powered
countries Norway, Russia,
Japan, The Netherlands,
Great Britain and Spain
in collaboration with the
Department of Energy (DOE)
brought together government
and energy industry leaders
to tackle the need for a more
dynamic natural gas industry
in the Philippines to continue
powering the country’s robust
economic growth, forecasted
by the International Monetary
6 i shell world philippines
Fund (IMF) at 6.3 percent
this year.
The Malampaya Model
Pioneer in the country’s natural
gas industry, the Malampaya
Deep Water Gas-to-Power
Project was cited as a
model for shaping the future
share of natural gas into the
country’s energy mix. The
birth and commercialisation
of Malampaya and the first
natural gas policy established
for the gas project were
tackled in separate discussions
by former Department of Energy
(DOE) leaders Dr. Francisco
Viray, CEO of Trans-Asia Oil
and Energy Development Corp.,
and Jose Victor Emmanuel de
Dios, CEO of General Electric.
The gas project was developed
in ways that are environmentally,
socially and economically
responsible since the time
when the Camago gas field,
connected to the Malampaya
reservoir, was discovered in
1989. A 504-kilometer long
pipeline transferring natural gas
harnessed from the offshore gas
platform in Palawan to power
generating plants in Batangas
was built to avoid fishing
grounds and fragile coral reefs.
Malampaya currently provides
30% of the Philippines’ energy
needs with natural gas, known
as the fuel for sustainable
growth and development
because it is abundant and
cleaner than fossil fuel.
Accelerating Gas
Investments
Speaking at the forum, Shell
Philippines Exploration, B.V.
(SPEX) Managing Director
Sebastian Quiniones urged for
more drilling and exploration
activities for natural gas
production in the country. “The
Philippines is behind other
Southeast Asian countries in
terms of upstream exploration
activities for natural gas. Only
566 wells have been drilled in
the Philippines in the last 100
years, compared to 400 wells
drilled in Indonesia in just one
year, according to the Petroleum
Association of the Philippines.”
elimination of bottlenecks, more
fiscal incentives, consistency
in policy and regulations,
improved infrastructure and
strengthened government
interagency collaboration
through the Executive Order
60 or Philippine Upstream
Petroleum Task Force.
On a similar note, Rufino
Bomasang, Chairman of
Otto Energy Philippines, Inc.,
PhilCarbon, Inc. and Philippine
Chamber of Coal Mines, Inc.,
and former President and
CEO of Philippine National
Oil Company – Exploration
Corporation (PNOC-EC)
affirmed that the Philippines’
vast energy reservoir potential
remains untapped. Investments
are needed to develop
additional gas fields and
Fuelling unprecedented
the government, to be able
economic growth calls for
to accelerate investments for
more investments in unlocking
developing the country’s gas
indigenous sources of
sustainable power. “The country market and gas infrastructure,
should start with lessons learned
needs some 300,000 barrels
of oil per day (BOPD), but local from the world-class Malampaya
production only supplies 60,000 Gas Project.
BOPD through the Malampaya
Promoting Gas Advocacy
Project and about 10,000
A product of strong publicBOPD from other smaller
private partnership, the
projects,” said Quiniones.
Malampaya Gas Project is
at the forefront of the natural
Quiniones made
gas advocacy in the country. It
recommendations to
remains one of the largest and
government to boost natural
most significant investments in
gas investments in the country,
such as developing a favorable Philippine history that gave birth
to the country’s gas industry
investment climate through the
SPEX Managing Director Sebastian Quiniones
explains how the Malampaya Gas Project
goes beyond providing cleaner energy for
Philippine growth.
and promoted energy efficiency.
The gas project is now on its
next phases of development,
the Malampaya Phase 2 and 3
which will maintain the project’s
current level of gas production
and further support energy
security for Filipinos.
SPEX, on behalf of DOE and
Joint Venture Partners Chevron
Malampaya LLC and PNOCEC, develops and operates the
Malampaya Gas Project using
expertise drawn from Shell’s
extensive global experience
in deepwater technology and
oil and gas exploration and
production. DOE Secretary
Carlos Jericho Petilla in his
closing remarks underscored
the importance of the natural
gas advocacy in the country.
He urged for more dialogues
on natural gas to be held for it
“solidifies our nation’s aspiration
on developing our natural gas
industry…I do hope that we
have more of these sessions
where we [the government]
learn a lot from the private
sector and the private sector will
get input on where we’re going
with gas.”
The Natural Gas Summit
2014, Driving Growth in
the Philippines: A Policy and
Business Dialogue on LNG and
Natural Gas, was held last
March 12-13 at New World
Hotel, Makati City. SWP
In photo are the moderator and panelists in the session on Challenges and Risks in the Natural
Gas Business. [From left to right] Atty. Eric Puno, Senior Partner, Puno and Puno Law Offices;
Sebastian Quiniones, SPEX Managing Director; Loreta Ayson, DOE Undersecretary; Rufino
Bomasang, Chairman of Otto Energy Philippines, Inc., PhilCarbon, Inc., and Philippine Chamber
of Coal Mines, Inc. and Eduardo Francisco, President of BDO Capital and Investment Corporation.
More than energy, Malampaya
brings sustainable development
in communities where it
operates through its various
social investment programmes
shell world philippines i 7
Facilities Engineer conducted an inspection prior to the pre-commissioning
of the new asset, ensuring safety in all operations in the island jetty.
The Utility Pig was launched to start
the cleaning and plugging process.
Smart Pigs
clean out the pipes
Shell maintains safe and efficient operations in its facilities through an engineering solution,
which ensures the integrity of its pipelines. By Yna Mari Isobel M. Alihan and Rey Labajo
H
ave you ever imagined a
muddy farm animal – a
pig – seen as one of the
major tools to maintain miles of
oil pipelines?
the Engineering and Facilities
Department.
“The successful commissioning
of the Piggable Submarine Fuel
Pipeline at Bacolod JO Terminal
These squealing mammals have paved the way for the initiation
of similar projects in other
been removing and cleaning
Shell terminals. With pipeline
wax and mineral deposits
pigging seen to be the future of
from the energy highways of
technology companies. These marine cargolines, the learning
in Bacolod will be applied next
pigs are as wide as trees but
in other terminal sites such as
can still fit in pipes. The irony
Pasacao, and Poro wherein
of the image of a muddy
a similar piggable line for
pig compares its use in the
pipelines – a device dislodging main fuels is well under way
and nearing completion,”
debris and cleans the pipe
said Mario Monsalud, Shell
walls.
Philippines Facilities Manager.
Smart Pigs in Shell
The Shell Bacolod JO Terminal Why put pigs?
in Visayas meets an intelligent In the past, product receiving in
innovation, as the first ever and Bacolod JO Terminal for white
probably the longest (at 2.2
oil products is done through the
terminal’s 2.2-kilometre white
kM) Piggable Submarine Fuel
oil cargoline and employs
Pipeline was commissioned
last April of this year, with the product-to-product procedure,
cooperation of Shell Philippines using seawater as medium
Trading & Supply (T&S) with
for line clearing. The white oil
8 i shell world philippines
cargoline therefore rests on
salty seawater most of the time.
During the construction of the
white cargoline, the internal
epoxy lining of some sections
of the cargoline were affected
by the on-site welding.
Microbiologically-induced
corrosion, which refers to the
possibility of microorganisms to
be involved in the deterioration
of metallic and non-metallic
materials, due to saltwater
caused attacks on the internal
pipeline and development of
perforations or holes.
The marine pipeline has 97
field joints in the middle of two
12-metre spools. Leaks were
found in six field joints since
2009, the sections of which have
been replaced. The integrity of
the remaining 91 field joints
remains in question.
Shell proposed an upgrade
into a piggable cargoline to
Success! The Utility Cleaning Pig was
retrieved at the receiver.
reduce the likelihood of internal
corrosion. An inert medium such
as nitrogen will now be used
for clearing, which will make
the pipeline rest on the inert
medium. This will also enable the
launch of a smart pig that will
assist to check the integrity of the
submarine pipeline.
“With the installed pigging
system in place, pipeline pigs
made of hard plastic, work
with the push of nitrogen gas in
the pipeline. Once launched,
pigs will travel horizontally in
the pipeline. This innovation
is helpful in clearing the
main product in the pipeline,
eliminating the use of sea
water, which can cause internal
corrosion of the cargoline,” said
Shell Bacolod Terminal Manager
Jeffrey Devilles.
When pigs clean
In Philippine facilities, the
practice for clearing the cargo
lines after tanker receiving
in distribution terminals is
by seawater pushing; this
involves the line being filled
with seawater. This has raised
concerns on internal corrosion of
the valves and lines resulting to
pin holes and valve failure.
Pipelines are considered the most
efficient method of transporting
fluids across distances. When
transmittal slows and buildups
happen, cracks and flaws in the
line can be disastrous, hence the
need to do pigging.
The Pasacao terminal has an
average annual throughput of
118,700 Million litres with an
existing cargo line with about
350 metres long and 80% of the
structure underwater. With the
efforts of the Engineering Team
and the Terminal and Operations
Team, the Pasacao is the first
terminal other than Pandacan to
have a tanker receiving ethanol.
With ethanol’s hydrophilic (waterloving) properties, sea water
pushing is impossible.
“The installation of the pigged
cargo line in Pasacao will
These “smart pigs” are inserted
in the pipeline, which travel freely contribute to an estimated
200,000 USD net savings
driven by product flow. Based
annually on our ethanol logistics
on tasks in different areas, pigs
cost. It will also reduce frequency
perform cleaning, separating
of deliveries via isotanks to
products in-line or dewatering
Pasacao, thereby improving
the line; provide information on
the condition of the pipeline and terminal efficiency and reducing
HSSE exposure for our isotank
the extent and location of any
logistics provider,” said Stephen
problem; and become plugs to
Cruz, Supply Operations Team
isolate pipelines.
Lead.
Legend has it that the pigs in
The engineering solution to have
the earlier times were stuffed in
a pigging system using nitrogen
burlap bags, which will cause
them to squeal just like the sound to clear the ethanol cargo line
from jetty to the tanks after tanker
of the scraping “pig” through a
receiving was necessitated. The
pipeline.
Pasacao is the first Distribution
Terminal in the Philippines using
Shell innovates
this method.
Going full swing in innovation
and technology, Shell upgrades
These bright ideas lead to new
its technology plan, which
includes subsea systems, onshore technologies, which can ease
pipelines, and special equipment the operations of the energy
industry. While energy is a vital
for various threats.
component in people’s lives, Shell
finds ways to deliver more and
A success story of the first
use it more efficiently. Exploring
Piggable Marine Pipeline was
and securing energy sources
also commissioned in Pasacao
will help in meeting the everTerminal in the Bicol region,
increasing demand for energy
which dates back in February
and ensure energy security in
2012. A major milestone for
the years to come. Using its
Shell Philippines Supply &
expertise and technology, Shell
Distribution, as it commissioned
leads in making more energy
the E98 Pigged Cargo line.
available to the world. SWP
shell world philippines i 9
European Ambassadors impressed
with Malampaya Phase 3
The European Union (EU) Delegation to the Philippines led by Ambassador Guy Ledoux visited
the Keppel Subic Shipyard on February 20, 2014 to witness the ongoing fabrication activities
of Malampaya Phase 3’s Depletion Compression Platform. By Marie Fatima Cruz
Senior Shell leaders joined by joint venture partners and the Keppel Subic management team
welcome the European Union Delegation to the Philippines at the Keppel Subic Shipyard.
member countries. Delegates
of the European Union were
received by senior Shell leaders
and joined by joint venture
partners and the Keppel Subic
management team.
A Pioneer in Innovation
he Malampaya Deep
Water Gas-to-Power Project
is a first in Philippine
history—an innovation that
heralded the birth of the
country’s natural gas industry
and gas technology that
supports energy security for the
Filipino people.
T
Its next stages of development,
Malampaya Phase 3’s
(MP3)additional Depletion
Compression Platform together
with Malampaya Phase 2’s
(MP2)’s additional gas wells,
will maintain the current level
of gas production from the
deepwater reservoir located
northwest off Palawan, which
is equivalent to 2700 MW of
power. For the MP3 Project,
its scale required the use of
a 1,500T gantry crane, the
largest in Southeast Asia that
has been built at the Keppel
Subic Shipyard to support
10 i shell world philippines
(TOP PHOTO) Malampaya Project Manager Antoine Bliek briefs EU delegates
about the Malampaya Phases 2 and 3.
(BOTTOM PHOTO) The European Union (UE) Delegation to the Philippines led by
Ambassador Guy Ledoux visited Malampaya Phase 3’s (MP3) site of fabrication
activities and was impressed with what they saw.
MP3 fabrication and assembly
activities.
Ambassador Ledoux was
joined by Italian Ambassador
Massimo Roscigno, Belgian
Ambassador Roland Van
Remoortele, Austrian
Ambassador Josef Muellner,
French Embassy Commercial
Office (UBIFRANCE) Country
Director Marie-Jose Connan,
together with diplomats from
the UE delegation and other EU
Shell Philippines Exploration,
B.V. (SPEX) Managing Director
Sebastian Quiniones gave an
overview of the pioneering
Malampaya Gas Project while
Project Manager Antoine Bliek
gave a briefing about the
Malampaya Phases 2 and 3.
The yard tour which followed
the presentation was the
highlight of the event where they
visited key fabrication areas
such as the Grand Assembly
Area, Intermediate Dock Gate
and Exotic Pipe Shop.
Ambassador Ledoux thanked
Shell, its joint venture partners
and the Keppel team for the
warm welcome and said “It
is great to see the complex
technology of this Malampaya
Phase 3 platform. Several
European companies are
involved in this endeavour that
promises to secure an important
source of revenue for the
Filipino people while creating
new jobs for well-trained
Filipinos in their own country.”
SPEX Managing Director
Sebastian Quiniones said,
“We are happy to welcome
the European Union delegates
to the Malampaya Phase 3
Fabrication Yard and showcase
a technological innovation
where a gas platform is being
built for the first time in the
country. The relationship
between the European Union
and the Philippines has been a
longstanding one and we are
positive that this partnership
will continue to broaden and
deepen our ties and help each
other progress as nations.
Together, we can power
progress together.”
A Private-Public Partnership
The Malampaya Gas Project
has become one of the most
successful private-public
partnerships in the Philippines
since it started operations in
2001. The Gas Project has
not only provided thousands
of jobs for Filipino high-skilled
workers, but also enhances
capability to become at par
with international oil and gas
industry standards, powers 30%
of the Philippines’ electricity
needs, provides a stable supply
of indigenous, cleaner-burning
natural gas that reduced the
country’s reliance on oil imports
and has generated government
revenues of PHP 24 billion (€ 4
billion) to date.
The Malampaya Gas Project
remains one of the largest
and most significant industrial
endeavours in the country,
spearheaded by the Philippine
Department of Energy and
operated and developed by
Shell Philippines Exploration,
B.V. (SPEX) on behalf of Joint
Venture Partners Chevron
Malampaya LLC and Philippine
National Oil Company –
Exploration Corporation
(PNOC-EC).
SPEX is the upstream operating
company of Shell in the
Philippines that uses expertise
drawn from an extensive global
experience in deepwater
technology and oil and gas
technology, exploration and
production, and works to deliver
cleaner energy in ways that are
socially and environmentally
responsible. Shell, as a global
leader in power, energy, and
gas technology, is working
to meet increasing energy
demand and supply challenges
by delivering smarter products
and cleaner energy, smarter
infrastructure, promoting smarter
use and by developing new
energy sources while addressing
the impact on the environment,
through advanced fuels and
lubricants technology and
unlocking sources of cleanerburning natural gas. SWP
shell world philippines i 11
A CLEAN SITE MAKES
CUSTOMERS SMILE
Always aiming to provide motorists superior customer experience, Shell partnered with Unilever
in cleaning up Shell stations all over the country in celebration of Deep Clean Week.
By Jun Jay G. Jimenez
specialised cleaners in an effort
to reduce the incidence of
diseases that are related to lack
of proper toilet sanitation.
Winning customers by
cleaning deep
Shell Retail Philippines staff
organised themselves for a
spic-and-span cleaning at
various Shell service stations
in celebration of Deep Clean
Week, a week-long clean up
activity which supports the goal
of creating a positive image
for Shell among motorists and
encourage them to keep coming
back to gas up.
Shell employees took time off from their daily schedule
to clean up Shell retail sites all over the country.
I
n today’s hurried world, it
is a refreshing sight to see
people wearing a smile on
their faces. In many occasions,
a smile is a reflection of
satisfaction.
A smile on a customer’s face
matters to Shell. Seizing every
opportunity to make customers
smile each time they drive by
a Shell station is a vital part of
everyday operations.
A sparkling shine with
Domex
Traveling during peak seasons
introduces heightened risks of
acquiring diseases. Oftentimes,
gas stations along major roads
become the necessary stopover points for commuters and
private motorists, resulting in
crowded, busy use of retail
station facilities.
With more people using
the facilities, maintaining
Be it the service or the facilities, cleanliness becomes more
Shell delivers its best to create
challenging. Research revealed
that smiling moment in every
that cleanliness in a retail site
customer each time they drive
is one of the factors that create
by a Shell retail station. See
a good impression among
what Shell is into these days to motorists. It is what they
keep their customers smiling.
experience when they gas up
12 i shell world philippines
that determines if customers
would keep coming back. In
fact, customers are more upset
by failures that inconvenience
them directly, such as dirty
pumps, slippery forecourt, and
dirty toilets.
To address this, Shell has
partnered with Unilever through
Domex for Deep Clean Week,
a project to clean up Shell
stations around the country,
and the 1 Million Clean Toilets
programme, an advocacy that
aims to raise awareness on the
need for proper toilet sanitation
and to help improve access to
clean toilets. Domex wants to
empower and inspire Filipinos
to clean their own toilets with
Enjoying a successful run since
its launch in April last year, the
clean-up activities carried out
at Shell stations from May 12
to 18, 2014 were made more
energised by Shell’s partnership
with Unilever. Making the
stations sparkle by doing deep
cleaning may have been tiring
for the Shell staff, but it was
definitely an activity made
easier by using Domex, one of
the superior cleaning products
available in the market today.
“Deep Clean Week is about
spotting areas of the station that
are not part of the everyday
cleaning cycle. Building on the
enthusiasm from 2013, I am
excited to launch this year’s
Deep Clean Week. We’ve
listened to your feedback from
last year and have refreshed a
number of our tools to make this
year’s programme even more
successful and truly impactful,”
said Oying Yam, Vice President
for Retail.
Deep Clean Week was
conceptualised to support Shell
VISA (Visual Identity Standards
Audit) process, an objective
audit process which is designed
to provide assurance that
standards are being met at the
Shell service stations as well as
to identify non-compliance.
While the aim is to provide a
pleasant experience to Shell
customers each time they visit
the station, VISA functions to
assess three key areas in Shell
service station: Cleanliness
(whether the site is kept suitably
clean to present a positive
image to customers); Condition/
Maintenance (whether the site
is kept suitably maintained);
Correct to Shell brand standards
(assessing the correct use of
Shell colors and logos).
The participation of Shell staff in
the Deep Clean Week provided
a different perspective in ways
of delivering better service to
Shell customers. Cleaning up
grimes and thick grease on
pavements were more than
enough for the participants
to profusely sweat out, but
the experience of being with
colleagues doing thorough
cleaning in Shell service stations
is one for the books. Shell
retailers were properly engaged
for the updated Excellent
Housekeeping Guidelines
which will be their reference in
maintaining cleanliness in retail
sites whole year round.
The weeklong clean-up activity
was made more fun and
exciting with rewards for Shell
staff and retailers who delivered
a sparkling performance in
making their assigned service
station shine brighter.
Shell, the global leader in
power, energy, and gas
technology, recognises the
need to provide clean and
bright facilities to its customers.
Through the Deep Clean Week,
Shell service stations not only
sparkled with cleanliness, but
definitely put a big smile on
faces of Shell customers when
they gas up. SWP
shell world philippines i 13
A 100 YEAR REPORT CARD:
MAKING MILESTONES IN BUSINESs
TO HELP BUILD A NATION
Shell companies in the Philippines celebrates 100 years of leadership in power, energy and gas
technology, and being a strong promoter of nation building in the country. By Jun Jay G. Jimenez
What is a century to you?
t is a hundred years that
spells a difference. It is a
symbol of longevity. For
Shell companies in the
Philippines (SciP), 100 stand
for years of symbolic existence
toward helping build a nation.
It is about a century of legacy
that in many ways contribute to
shaping a progressive society.
I
In 100 years, SciP has made a
successful partnership with the
Filipino people. In the period
that the streets of Manila were
lighted with gaslights, Shell
has already been shipping
kerosene in distinctive red tin
cans and distributed among
Chinese retailers to be sold to
consumers.
The story of Shell in the
Philippines was a result of
the oil trading opportunity
brought by the shortened
travel of British merchants to
the Far East through the Suez
Canal, an artificial sea-level
waterway in Egypt which
provides the shortest maritime
route between Europe and the
lands lying around the Indian
and Western Pacific Oceans.
This opportunity prompted
British trader Marcus Samuel,
who is considered the father
of Royal Dutch/Shell group of
companies, to begin kerosene
trading in the Philippines.
For many years, Samuel has
successfully traded kerosene
which eventually led to
14 i shell world philippines
The Shell Tabangao Refinery is the largest European
investment in the Philippines during that period.
the establishment of Shell’s
corporate presence in the
country on January 10, 1914
through the name Asiatic
Petroleum Co. (Philippine
Islands) Ltd. Starting with a
staff of six, it was already
selling close to two million
litres of motor gasoline during
that period. After a few
decades, Shell gained ground
in the country and was already
employing Filipinos as clerks
and supervisors. Today, Shell
in the Philippines employs
around 4,000 Filipinos across
the country.
A century of fuelling
progress
What started with kerosene
that fueled the streetlamps of
Manila more than a century
ago is now a formidable brand
that continues to illuminate
and power the country in more
ways than one.
More than technological
innovation and superior
research development, Shell
believes that its strength as a
company lies on its people.
After World War II, Shell in
the Philippines has started
Filipinisation of its workforce
that opened opportunities for
development of local leaders
and harnessing talents of many
outstanding Filipinos.
Shell offered a place where
the best and the brightest
Pinoys could learn from the
expatriates. Coupled with
unfolding challenges in the
Philippines’ economic and
political scene, life at Shell
was a constant adventure.
The working culture in Shell
encouraged Filipino executives
and staff to stay with the
company for many, many years
— a culture that still holds true
up to this day. The outcome of
Filipinisation was positive, with
Shell attracting the best and the
Shell service station in 1930s
brightest Filipinos who not only
learned from the expatriates’
experience but built on their
own skills and pushed Shell
into gaining new ground in the
Philippines.
Another breakthrough in
the Philippines for Shell was
the opening of the P65million petroleum refinery in
Batangas, the largest European
investment in the country
during those days. It was built
by some 950 construction
workers, majority of them were
locals. Except for American
businesses which enjoyed
parity rights, prohibitions in the
1935 Constitution prevented
companies such as Shell to
own land. This resulted in a lot
of foreign investors packing
up and leaving the country.
Shell, however, recognised the
In fact, its key role in
the Malampaya natural
gas consortium could be
considered as one of its
ongoing legacies in ensuring
a more sustainable energy
future for the country.
The development of the
Malampaya Deep Water
Gas-to-Power project is one of
No longer merely a
the most significant industrial
petroleum company, Shell
endeavours in Philippine
continuously works to meet
the increasing energy demand history. Inaugurated in
October 2001 at the onshore
and supply challenges by
gas plant in Batangas,
delivering smarter products,
Malampaya presently provides
cleaner energy and smarter
2,700 megawatts of electricity,
infrastructure. At the same
accounting for about 25%
time, it promotes sustainable
of power generation in the
mobility and develops new
energy sources such as cleaner- country and can continously do
burning natural gas to address so for the next decades.
the energy challenge, while
mitigating environmental
Bringing the future of
sustainable mobility more and
impact.
more to everyday consumers
great possibilities of partnering
with Asian enterprises and
collaborated with Filipino
businessmen who bought 25%
of Shell’s refining company.
This paved the way for the
Shell Tabangao Refinery to goon stream in 1962.
shell world philippines i 15
is also the goal of the Shell
Eco-marathon Asian leg, a
worldwide quest that invites
innovative engineering students
to develop vehicles of the
future. These vehicles will
espouse fuel efficiency and
new energy sources such as
electricity and biofuels. Since
2010, the Philippines has been
participating and shining in the
Shell Eco-marathon Asian leg.
Achieving 100 years is no
small feat for an individual or
for any organisation for that
matter. It is then no surprise that
such an enduring enterprise has
become an inextricable part
of the nation’s history. A look
back on Shell’s milestones and
achievements is a look back
on important periods of growth
in the nation as well. In the
case of Shell, thanks to its keen
orientation towards corporate
social responsibility and social
development, its achievements
as an innovator in its field have
contributed to nation-building.
In the area of youth
development, for instance,
among its most renowned and
enduring programmes include
the Shell National Youth
Active Chess Championship
and the much anticipated
The Shell Eco-marathon Asia was
held in Manila last February 2014
16 i shell world philippines
Shell National Students Arts
Competition. The tilt, which
began as a simple search for
corporate calendar subjects in
1952, has been developed into
a highly regarded wellspring
of emerging Filipino talent
in the visual arts. Counting
among its winners and finalists
are National Artists Benedicto
“Bencab” Cabrera, Jose Joya,
Ang Kiukok and Federico
Aguilar Alcuaz.
Education and scholarship
opportunities are also
continuously provided to
the public and employee
dependents through
programmes such as the Gas
Mo, Bukas Ko and Unlad sa
Pasada; and vocational skills
trainings such as Sanayan
sa Kakayahang Industriyal
and Sanayan sa Kakayahang
Agrikultural.
In health and social investment,
one of the most impactful
legacy programs of Shell is the
Movement Against Malaria,
a nationwide programme
supported by The Global Fund,
the Department of Health
and local government units.
It is but the hope of future
generations of Filipinos that
businesses operate with such
commitment toward inclusive
growth, partnership with the
government and stakeholders,
and with an eye toward
ensuring a more sustainable
development.
A partner for progress
Today, Shell is sharply focused
on innovative methods to meet
increasing energy demand
and supply challenges—by
delivering smarter products
and cleaner energy, smarter
infrastructure, promoting
smarter use, and by developing
new energy sources while
addressing the impact on the
environment as well, through
cleaner burning-natural gas
and advanced fuels and
lubricants technology.
As Shell continues its journey to
the next 100 years, it remains
committed to helping the
government in nation-building
and empowering communities
in a more sustainable manner.
It also continuously aims
to address social concerns
and works to benefit local
communities. Every year, new
Filipino leaders are being
born and bred within Shell.
The organization is proud of
its history, of its partnership
between foreign investors and
local talents. Hand in hand
with stakeholders, Shell seeks
to transcend future energy
challenges and break new
ground in the decades ahead.
“As we continue towards the
path of powering progress
in the country, we can be
very proud of our legacy
in this country. One that is
underpinned by operational
and environmental excellence
by creating jobs and
opportunities, of creating
employment, of developing
local economies, and most
importantly, of being a good
example of what a business
should be in this country,”
revealed Shell companies in the
Philippines Country Chairman
Edgar Chua.
A century revealed
Shell coined an impressively
witty theme for its centennial
celebrations. “Isang Daan
Tungo sa Kinabukasan” (One
hundred years of helping build
a nation) is an apt play on the
Filipino words “isang daan”
denoting both “one road” and
“one hundred years.” It was
an over arching theme that
created a once-in-a-lifetime
marketing opportunity for
Shell’s campaign for its 100
years of successful business in
the country.
The centennial theme
captures Shell’s role in
promoting nation-building
in the country. To celebrate
this remarkable milestone,
simultaneous launches were
held last January 10, 2014
in major sites of Shell all
over the country. Shell
False Covers in the Philippine
Daily Inquirer (PDI), Manila
Bulletin, and Philippine Star
were circulated nationwide
showcasing Shell’s milestones
and successes throughout
its 100 years in the country.
The copies were also made
available through Augmented
Reality (AR) embedded in the
false covers. In the major
thoroughfares of Metro Manila
and neighbouring cities and
provinces, giant billboards
feature Shell’s innovative
projects and programmes
that have made remarkable
difference in the lives of the
Filipino people.
Shell is one of the few business
organizations that were
granted the privilege to print
the Centennial logo on the100
shell world philippines i 17
We at Shell believe in doing our part in taking care of the environment. That is why we
used innovation to create more environment-friendly fuel retail stations. A prime example
of which is our Energy Save Site in Nuvali.
Shell officials together with some Shell
retailers during the Shell Centennial
celebration last January 2014.
Philippine-peso bill. Likewise,
the Bangko Sentral ng Pilipinas
(BSP) has already been
circulating Philippine peso
bills with the Shell Centennial
logo, commemorating 100
years of Shell’s contribution to
promoting nation-building in
the country.
pursuing best practice projects
that respond to the needs
of Shell worksites and host
communities.
Citing its historical, cultural
significance and valuable
contributions to society,
Philippine Postal Corporation
(PHLPost) will be issuing Shell
commemorative stamps in
the third quarter of 2014 to
promote the establishment
of Shell as a leading energy
company that actively promotes
sustainable development in
the country through its various
social investment programmes.
The programmes are
implemented by Pilipinas Shell
Foundation, Inc., the social
arm of Shell companies in the
Philippines, which pioneers in
With all these celebrations and
activities that commemorate
Shell’s humble beginnings as
kerosene supplier to becoming
a frontrunner celebration in
energy innovation that it is
The story of Shell’s Gas Mo,
Bukas Ko scholars, brothers Joel today, Shell pursues its vision to
and Jovel Javier, were featured remain as the most competitive
on GMA 7’s Magpakailanman, and innovative energy
company while relentlessly
the uplifting biographical
television series hosted by multi- promoting sustainable
development in the country.
awarded television personality
After 100 years of reaping
Mel Tiangco. Matinee idols
significant milestones, Shell
Aljur Abrenica and Alden
forges ahead in nurturing
Richards delivered a rousing
stronger partnership with the
performance in depicting the
inspiring story of brotherly love Filipino people in shaping a
and sacrifice in the highly-rated better future for the
Philippines. SWP
episode.
18 Ii Shell
shell World
world Philippines
philippines
This station uses solar-powered perimeter lights for zero power consumption. The walls
are painted with air-cleaning paint, which turns them into air-purifying surfaces. We have
also incorporated LED, C5 and TFL lights around the station, along with water-saving
plumbing fixtures in bathrooms. It even features an innovative rainwater collection system,
which gathers water from the building roofs and canopies and uses it to water the
landscape and flush the gas station toilets.
These innovations make for a better, more fulfilling experience for customers, while being
more environment conscious. When you support our Energy Save Sites, you are also
supporting our various efforts geared towards a cleaner environment.
We are extremely proud and
honoured to issue the Shell
100th year commemorative
stamps as the whole nation
celebrate the significant
contributions that Shell has
made to every Filipino,” said
PHLPost Postmaster General
Ma. Josefina M. Dela Cruz.
shell world philippines i 19
Beating the Odds: Shell
Eco-Marathon Asia 2014
More than a grand venue for showcasing excellence, the Shell Eco-marathon
Asia in Manila presented opportunities for today’s youth to realise that
greatness can come from just a simple act of generosity. By Josa Marie Salazar
T
he true victors are those
who do not fight, but
instead, help others on
their way up.
True enough, the participating
teams of the Shell Ecomarathon Asia 2014 proved
that winning may be the most
important part of the game, but
helping others get through it
could be of equal significance.
This was evident when the
vehicle entry of Madras
Institute of Technology (MIT)
from India was held in
Singapore on its way to the
Philippines. Their predicament
got an overwhelming response
from other participating teams
and host company, Shell
Philippines.
For the first time, the Shell Ecomarathon Asia was held in the
Philippines last February 6 to
9, 2014. The super mileage
competition attracted more
than 100 student teams from
all over Asia and the Middle
East to compete in Asia’s first
ever street circuit. The host
country had 15 participating
teams, representing nine
schools from all over the
country.
Participating students with their entry cars of the future lined up on the
track during the first day of Shell Eco-marathon Asia 2014 in Manila.
20 i shell world philippines
There were different stories of
how some of the teams faced
challenges such as technical
and financial constraints in the
course of their preparations
for Shell Eco-marathon Asia
2014. Others relate how new
friendships were moulded –
members of the teams traverse
from being mere teammates
to being friends eventually.
“It was more than doing
something together. We are
in for a common goal that
really means something for
each of us. I believe this is
what made the camaraderie in
teams prosper,” said one of the
participants.
Before the competition,
all teams have rigorously
prepared for several months.
Students invested time and
effort, including money from
their own pockets, to design
and create a car that would
stand up to the challenge of
smarter mobility. This is the
reason why the MIT Team
Eco-Warriors was shocked and
dismayed when they received
word that the vehicle they have
put much effort to build was
held in Singapore a few days
before the race.
Worth the try
“We arrived in Manila on
February 4, two days before
SEM Asia opened, and found
out that car we have built for
months was still in Singapore,”
said Pratheesh Prabhu, team
manager of the MIT EcoWarriors. The vehicle would
not make it to the Philippines
in time for the race and they
would have to bow out of the
competition. Or they could try
building a new car in a couple
of days.
The atmosphere was tense and
the team spirit was dampened.
It was a moment of frustration
and uncertainty for every
team member who travelled
thousands of miles expecting to
see their car glide on the tracks
and test its fuel efficiency.
Pratheesh shared that it was
the biggest challenge that their
team dealt with. Had it been
another problem, like financial
or technical, they could have
sought immediate help to
remedy the situation.
Anyone who had to deal with
test of fate seeing several
months’ worth of hard work
and resources going down
the drain would just surrender
and walk away. But the MIT
Eco-Warriors was a resilient
team. They knew that they had
come far enough, and giving
up that precious opportunity to
compete was not an option.
“When we realised that our
vehicle would not make it in for
the competition, we turned to
Shell and asked if we could still
create a new vehicle in a span
of two days,” said Pratheesh.
shell world philippines i 21
(TOP PHOTO) Generosity pays back. The
DLSU Eco-car Team placed second in the
Battery Electric - Urban Concept category.
(LEFT PHOTO) DLSU Eco-car team with the
DLSU Archer, their car entry car running
on Battery Electric.
Shared victory. The MIT Eco-warriors tied with the DLSU Eco-car
team in receiving the Perseverance and Spirit of the Event Award.
Generous and hospitable
hosts
The Filipino brand of hospitality
is known to the world for
ages. That distinct quality of
hospitality and generosity
were shown by the Filipinos in
many events in our country’s
history. With that legacy of
good qualities handed down
through generations, it was not
surprising that the Philippine
team De La Salle University
(DLSU) Eco-car Team naturally
showed willingness to help
when they heard of the MIT
Eco-Warriors’ predicament
from SEM’s Technical
head Collin Chin. Without
reservations, they lent out
their old vehicle DLSU100,
a Prototype battery-Electric
vehicle, to MIT Eco-Warriors
for them to be able compete
in the category where it
competed in the past year.
“While having dinner, my
co-team manager, along
with some teammates and I,
decided to ask which category
the Indian team will be
competing in,” recalled Morris
Papio, Manager of DLSU Ecocar Team. “When we found
out that they were supposed
to compete in the Prototype
22 i shell world philippines
Battery-Electric category, we
decided to lend them our old
vehicle which falls under the
same category,” he added.
The DLSU100 is the university’s
Prototype Battery-Electric entry
for the Shell Eco-marathon Asia
2011 in Sepang, Malaysia.
Since it is the university’s
property, the team had to
ask for the approval of the
school’s president, Br. Ricky
Laguda, FSC. Luckily, the
school president approved
and supported the proposal of
helping the MIT Eco-warriors.
After they have received the
approval from the university
director, the DLSU team
together with the other teams,
extended help to the MIT EcoWarriors. The efforts of DLSU
and other teams were further
amplified with the support from
Shell Philippines. Swiftly, the
team overcame the obstacle
and regained the confidence
to take part in the competition
using the old DLSU car.
run in the first street circuit in
Rizal Park, Manila. “It’s really
tough to try to make a vehicle
like that in a limited amount
of time. I can only imagine
the tension and pressure the
MIT Eco-Warriors had gone
through. It’s very inspiring that
their team did not just give up
when faced with a challenge,”
said Papio.
The MIT Eco-Warriors did
not place in the finals but
their dedication to continue
their pursuit won them the
“Perseverance and Spirit of the
Event” Off-track award, tying
with the DLSU Eco-car Team.
Success after every
misfortune
In a span of two days, the MIT
Eco-Warriors was able to build
a new prototype car. Their new
car, born from the DLSU100,
was ready and all set for a test
“We are so grateful for all
the support from Shell, from
De La Salle University, and
all the other teams from other
countries who have rallied
to help us. We’re happy that
we still had the opportunity
Their success proved that
winning in the Shell Ecomarathon 2014 was not only
defined by receiving track
awards. Their determination to
pursue their goal to compete
despite their pressing dilemma
was a source of inspiration for
other teams who experienced
less complicated difficulties.
Moment of glory. There seems to be no other team
happier in the awards’ hall than the MIT Eco-Warriors after
their team was called and given the Perseverance and Spirit
of the Event Award.
Members of the Madras Institute of Technology (MIT),
Chennai, India pose with the car they revamped for only
two days. The ECO-SPARK competed for the MIT EcoWarriors in the Battery Electric Category.
to compete in the Shell
Eco-marathon Asia,” said
Subramanian Senthil Kumar,
a member of the MIT EcoWarriors Team.
these humble origins, a more
organised competition evolved.
In 1985 in France, Shell Ecomarathon as we know it today
was born. In April 2007 the
Shell Eco-marathon Americas
About Shell Eco-marathon event was launched in the
Shell Eco-marathon began
United States. In 2010, the
in 1939 at a Shell research
inaugural Shell Eco-marathon
laboratory in the United States Asia was held in Malaysia.
as a friendly wager between
Malaysia hosted Shell Ecoscientists to see who could get Marathon Asia until 2013. In
the most miles per gallon from 2014, the event was held in
their vehicle. The winner of
Manila, Philippines, which will
that contest barely achieved
continue to host the event until
50 mpg (21 km/l), and from
2016. SWP
shell world philippines i 23
Philippines, on track to
eliminate malaria
The Philippines has surpassed its Millennium Development
Goal target for Malaria and is now on its way to eliminating
the disease with Pilipinas Shell Foundation Inc. at the helm of
the programme. By Ynna Lauron-Doblado and Margaux Diaz
A mother and her child get treated mosquito net
as first line defense to combat spread of malaria
Health volunteers conduct blood
smearing activity in a barangay
O
n March 11, 2014,
during the 2014
Convention of the Asia Pacific
Malaria Elimination Network
(APMEN) VI, Department
of Health Secretary Enrique
Ona reported that between
2005 and 2013, malaria
cases and deaths declined by
83% and 92%, respectively.
From 46,342 cases and 150
deaths in 2005, malaria cases
were reduced to 7,720 and
12 deaths in 2013. With
this record, the Philippines
has achieved the Millennium
Development Goal target for
2015 as early as 2008.
Pilipinas Shell Foundation,
Inc. (PSFI) President and Shell
24 i shell world philippines
companies in the Philippines
Country Chair Edgar Chua
stressed that these achievements
were a product of strong
partnerships forged between the
Department of Health (DOH),
Pilipinas Shell Foundation, Inc.
(PSFI), local chief executives
and local government units,
the Global Fund to Fight AIDS,
Tuberculosis and Malaria
(GFATM), and the thousands of
community health workers and
volunteers.
Since 1999, PSFI, in partnership
with the Malampaya Joint
Venture Partners (Shell Philippines
Exploration B.V., Philippine
National Oil CompanyExploration Corporation, and
Chevron Malampaya LLC), has
been involved in malaria control
efforts in Palawan as part of
its community engagement for
the Malampaya Gas-to-Power
Project, with Palawan being the
site of the offshore gas platform.
From the baseline data of year
1999, malaria incidence and
death in Palawan decreased by
91% and 95% respectively in
2013.
In 2006, PSFI became the
Principal Recipient (PR) of the
Round 5 malaria grant (USD
14.3 million) of the GFATM,
tagged the “Movement Against
Malaria” (MAM), covering five
provinces then recording the
highest number of malaria cases
(Palawan, Apayao, Quirino,
Sulu, and Tawi-tawi). It was
the first time that the GFATM
approved a corporate foundation
to manage its funds.
In 2010, PSFI was named PR of
the Consolidated Malaria Grant
from GFATM in the Philippines
(USD 31.4 million) expanding
MAM coverage to a total of 40
provinces and nine chartered
cities. Owing to its excellent
fiduciary performance, PSFI
secured Phase 2 of the grant
in 2012 (USD 23.8 Million) to
continue MAM implementation
until 2014.
Malaria is a disease caused by
the Plasmodium parasite which is
transmitted by female Anopheles
mosquitoes. Malaria is common
in hard-to-reach areas, and
infection is generally higher
during the rainy season.
Philippine Government, PSFI
host Asia Pacific Malaria
Elimination Network VI
National Malaria Programme
Managers and designates
from the Asia Pacific region
re-affirmed commitments made
in 2012 in Sydney, Australia by
signing The Manila Declaration
which specifically declares two
main goals for APMEN member
countries: (1) to eliminate malaria
in the Asia Pacific Region, and
(2) for half the countries in the
Asia Pacific region with malaria
today to achieve their elimination
targets by 2025.
A press conference was also
held. The panel included Chua,
DOH Undersecretary Dr. Enrique
Tayag, Director of the Global
Health Group at the University
of California, San Francisco
Professor Sir Richard Feachem,
APMEN Board Chair Prof.
Gao Xi, Asian Development
Bank Senior Social Specialist
Dr. Susann Roth, World Health
Organization Director of Public
Health Dr. Mark Jacobs, Roll
Back Malaria Partnership Senior
Advisor Dr. Thomas Teuscher.
malaria elimination in the Asia
Pacific.
The group conducted site
visits to the Barangay
Malaria Microscopy Center
in Barangay Bahile, and the
Tribal Communities residing in
Barangay Tagabinet both located
in Puerto Princesa City.
Delegates had the opportunity to
observe a volunteer Barangay
APMEN was founded in 2009 to Malaria Microscopist (BMM) and
improve regional cooperation in health workers while at work in
eliminating malaria, and to attain Barangay Bahile. BMM Rizalina
better international coverage
Cajilo showed them around her
of malaria issues faced by
microscopy lab located within the
countries in the region. APMEN barangay health center. Cajilo
is composed of 15 Asia Pacific
also discussed challenges faced
countries (Bhutan, Cambodia,
in establishing and maintaining
China, Democratic People’s
a barangay malaria microscopy
Republic of Korea, Indonesia,
centre, most especially in
Lao People’s Democratic
reaching Indigenous Peoples
Republic, Malaysia, Nepal,
(IP). In Palawan alone, there are
Philippines, Republic of Korea,
about eight IP groups. APMEN
the Solomon Islands, Sri Lanka,
guests interacted with the Tribal
Thailand, Vanuatu and Vietnam) Communities of Barangay
that are pursuing malaria
Tagabinet. Tribesmen were
elimination, as well as leaders
interviewed by some guests on
and experts from key multilateral their cultural practices and beliefs
and academic institutions.
on malaria.
APMEN Leaders in Palawan
Prior to the APMEN VI
Convention, delegates headed
to Palawan for a Leadership
Meeting that sought to inspire
country representatives in
broadening partnerships with
non-government sectors, and
integrating malaria interventions
with other community health
interventions to improve reach
and sustainability, and support
Quirino Governor Junie E.
Cua, who has been a staunch
partner of the Movement
Against Malaria, shared
with delegates his personal
experiences in achieving the
current pre-elimination status
for Quirino from previously
being one of five highest
ranking provinces in terms of
malaria incidence in 2003.
Governor Cua acknowledged
the support provided to them
by organizations such as PSFI,
Philippine Rural Reconstruction
Movement (PRRM), and
Tropical Disease Foundation,
Inc. (TDFI). He said that
organisation, awareness, proper
implementation, monitoring
and sustaining malaria control
activities are key elements in
significantly reducing malaria
incidence and deaths.
“The campaign against malaria
was and is a long-drawn
struggle. It did not, cannot, and
will not happen overnight. It
was a boom and boost fight, a
pattern of ups and downs over
time. The total elimination will
not happen with each barangay
or each municipality doing the
programme in isolation. It has
to be a total community effort. It
requires every barangay and
municipality to commit themselves
to work, to collaborate, and to
complement each other’s efforts.”
Timuru Plus 1 Palawano Team
Leader Hannah Jamille Araja
presented the malaria activities
her organisation leads in
Brooke’s Point, Palawan. With
diagnosis and management of
malaria among IPs being one
of Timuru Plus 1 Palawano’s
focus areas, Araja stressed
that geographical location,
constantly changing weather
conditions, language barriers,
inadequate manpower, and
political conflicts will continue
to challenge malaria elimination
in Palawan. Other challenges
highlighted include the lack and
inadequate knowledge about
health and poor health seeking
behaviour. SWP
Photos shown in this feature are
courtesy of Asia Pacific Malaria
Elimination Network.
To view more photos, please visit
www.apmen.org/apmen-vi-galleries
shell world philippines i 25
An ace talent on a mission
Going the extra mile to help Typhoon Haiyan survivors, our Shell guy from Tabangao helped in
inspiring the world to take part in helping millions of people rebuild their lives.
By Jun Jay G. Jimenez
T
he scenery was desolate
with piles of dead bodies
and mountains of debris
after Mother Nature unleashed
her wrath that flattened several
towns and cities in Central
Philippines.
When the news on the
devastation brought by tropical
cyclone Typhoon Haiyan roared
around the world, governments
have pledged assistance while
millions of people readily
lent a helping hand to reach
out to calamity survivors. The
Shell community immediately
responded to the call for help.
Donations in all forms poured
in coming from employees,
contractors and business
partners. The relief operations
went full blast to help thousands
of victims in the affected
provinces.
The “bayanihan” spirit was very
much alive. We have witnessed
acts of heroism. We have seen
people come together for a
greater cause. We have seen
compassion abound among
our countrymen. We may call
the tragedy disheartening,
but it also brought out the
extraordinary in all of us. We
may forever wonder about
the oddity of this catastrophe,
but the stories of people who
walked the extra mile were
inspiring. They showed all of us
that no matter how harrowing
a calamity was, every effort
to make life better for others
spells a difference. Here is the
story of a Shell man whose
talent gave a chance to his
fellowmen regain their lives and
move forward with hope and
26 i shell world philippines
Arvee and his wife Charizza proudly don the
t-shirt featuring the winning logo design being
sold online to help Haiyan victims while their son
Aeus holds the autographed artwork from the
famous rock band No Doubt.
by the band in 2012. The
“Speaker Box” logo designed
by Arvee was chosen by the
band to adorn their album and
merchandising items.
Arvee gamely poses for a photo at the Shell Centennial display in Tabangao Refinery.
courage for a promising life in
the future. He is Arvee Fider, our
Shell colleague who seized the
opportunity to use his talent to
help his countrymen rise from
desolation.
Going beyond borders
In November last year, just
as the Christmas season was
knocking on our doors, one of
the strongest tropical cyclones
recorded Haiyan swept towns
and cities and turned them into
rubbles. After the devastation
struck, the world witnessed
harrowing tales of death,
chaos, and hopelessness. The
survivors were scrambling for
food, oblivious of the stench of
decaying bodies around them.
The gloomy pictures of hardship
moved millions of people
around the world to help the
survivors.
Majority of Filipinos, no matter
their status in life, took action
to help the typhoon survivors.
Volunteers flocked to several
relief operations organized
to repack and distribute relief
goods. Others manned
telethons to accept pledges and
donations.
Arvee, despite his busy schedule
at the Tabangao Refinery as
plant operator and blending
supervisor, spared time to think
of ways to help the survivors.
Out of generosity, he did not
hesitate to email American rock
band No Doubt featuring singer
Gwen Stefani for his plan to
auction the prize he won from
the competition sponsored
Special tees for a cause
By twist of fate, Arvee’s email
yielded more than what was
expected. The rock band
offered to produce special
edition t-shirts featuring
Arvee’s winning design with
100% of proceeds benefitting
the Save the Children, a
charity organisation which
gives children around the
world a healthy start by
giving them the opportunity to
learn and protect them from
harm, especially those living
in disaster-stricken areas. A
generous part of the proceeds
will help the children in the
town and cities affected by the
calamity. Save the Children
estimates that over five
million Filipino children have
been directly affected by the
tragedy.
According to the organisation,
the funds that will be gathered
will help in extending
assistance to the children to
prevent deterioration of their
health and nutrition.
Arvee never thought that
his initiative to auction his
winning design would open
a bigger opportunity to
gather support from people
around the world who share
the same compassion for the
typhoon victims. “I have seen
the destruction brought by
the typhoon which affected
millions of my countrymen.
While people from all over
the world are contributing
whatever they can to help
the survivors, I would like to
do my share in helping the
victims, especially the children,
in regaining dignity in their
lives,” says Arvee.
Armed with a sincere motive
to help the victims of tragedy,
Arvee’s selfless act to sacrifice
his special prize sparked a
grand idea that would make
people from different parts of
the world to come together
to support a noble cause that
would save millions of lives.
Getting to know
the talent
We already know that he
wowed No Doubt with his
exceptional talent, but it also
nice to know who Arvee is. He
started his journey in Shell as
contracted staff in 2007 and
was hired the same year as
plant operator and blending
supervisor, a job that he has
been doing for the past seven
years now.
Arvee is part of the operations
team of PH Specialities, and he
is responsible for loading bulk
and packed bitumen, emulsion
and cutback blending, and
bitumen importation. He is
passionate about his work and
strives to excel. “I commit to
be passionate in all my duties
and responsibilities.” Arvee
shares his inspiration to deliver
excellence each day on the
job. “I do my best to be a good
example to other people, the
same way that I am motivated
by hardworking and dedicated
people. I believe that it is a
mutual relationship motivating
each other to reach a certain
goal.”
He also excels in creating
balance in his life by spending
time to connect with his family
and friends. To keep his
mind and body well, Arvee
maintains a healthy lifestyle,
and pursues his passion for
music and art. “On my leisure
days, I indulge in listening to
positive tunes and creating
graphics. These are personal
activities that keep me on the
right track.”
He shows gratitude to God
for his talent and to the
special people who support
him. “I dedicate everything
first to God, to my lovely wife
Charizza, and our cheerful son
Aeus. I thank my parents and
siblings for helping me become
who I am right now.” Arvee
continues his life’s journey
guided by these positive values:
“Stay True”, “Judge Not”, and
“Positive Mental Attitude”. He
approaches each day keeping
in his mind and heart these
values which motivates him
to be a better person for his
family and the people around
him.
His talent has given hope to
millions. He is passionate about
his work and his art. He lets
God rule his life, and lives on
with the inspiring words of Bob
Marley, “the greatness of a
man is not in how much wealth
he acquires, but in his integrity
and his ability to affect those
around him positively.” Way to
go, Arvee! SWP
You can buy Arvee’s design on the
special edition t-shirt by visiting
www.nodoubt.com
shell world philippines i 27
One of the many innovations we take pride in at Shell is our Tabangao Refinery. Situated in
Batangas, this Refinery has consistently met Filipinos’ energy needs for more than fifty years.
Known as one of the most energy-efficient refineries in the world, the Shell Tabangao Refinery
has continuously done its part in preserving the environment through lowered emissions and
continued efforts to keep neighboring Batangas Bay clean. Because of our Refinery, Filipinos
are given a constant and reliable supply of fuel that allows farmers to transport their produce
to markets, public utility vehicle drivers to make a living on the road and parents to bring their
kids to school, among many others. And in the years to come, our dedicated people behind
the Refinery remain deeply committed to providing precious energy for our beloved country.
The Shell Tabangao Refinery. One of our many projects to help bring the Philippines forward
on our 100th year.
i shell world philippines