Erin Mathe
1926 Deer Hill Court • Wayzata, MN 55391
952-261-8148 (c) • erin.mathe@gmail.com
WHAT I CAN DO FOR YOU:
With a combined 11 years of TV news and public relations agency experience, I can tell you what’s
newsworthy, develop a solid pitch and train your spokesperson to deliver key messages with confidence,
ultimately getting the media attention you want. To visually reinforce your message, I can create, write
and direct a professional corporate video for meeting, Web or sales force use.
EXPERIENCE
Media Relations Manager, Minneapolis, MN June/02 – August/07
Carmichael Lynch Spong Public Relations
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Served as proactive and crisis media counsel to consumer, financial, pet-care and philanthropic
clients.
Created and executed media campaigns designed to garner national media attention averaging
100 million impressions or more.
Coached spokespersons for national and local TV, radio and print interviews.
Cultivated and maintained media contacts with key consumer media, including top
reporters/producers at national broadcast media.
Represented media group in new business presentations specializing in broadcast outreach.
Scripted, produced and directed corporate, Web and product launch videos.
Career Snapshots:
Hasbro’s Rubik’s Cube – Co-executed media relations strategy for the Rubik’s Cube in
conjunction with the movie The Pursuit of Happyness, resulting in more than 250 million media
impressions including the Today Show, Fox News, The Martha Stewart Show, and USA Today.
Media relations drove Rubik’s Cube sales up 80 percent during the 2006 holiday season.
Maytag – Supported media relations to announce the new Maytag Repairman, including
coaching him prior to national media interviews. Secured media coverage in each of the three
audition cities and national media exposure during winner announcement including Associated
Press, New York Times, USA Today, and CBS Early Show.
American Standard – Led media relations efforts to launch and gain coverage for “Champion”
toilet to include retaining and training spokesperson Ty Pennington of TLC’s “Trading Spaces”
and leveraging a chapter on plumbing in his new book “Ty’s Tricks.” Also prepared CEO Fred
Poses for interviews on CNBC and other business media.
Additional Clients – A.G. Edwards, American Humane Association, Dunkin’ Brands, Harley
Davidson, Jack Links, Lutron, Martek Biosciences, Master Brand Cabinets, Select Comfort,
Sherwin Williams and TRANE.
Reporter/Anchor 1996 – 2002
KWGN TV (Denver, CO); KOAA TV (Colorado Springs, CO) and KRTV (Great Falls, MT)
• Daily story generation, interviewing, writing and solid live, on-air delivery.
PROFESSIONAL AWARDS
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Silver Anvil, Public Relations Society of America, A.G. Edwards’ Nest Egg campaign, 2006
Bronze Anvil, PRSA, PETCO’s On Your Bark, Get Set, Go! Chihuahua Races campaign, 2006
PR Week finalist, American Standard’s “Ty Gets a New Toilet” video, 2005
EDUCATION
University of St. Thomas, St. Paul, Minnesota
Bachelor of Arts in Journalism