Tel: 03-4270 4122 / 7876 / 7625 Fax: 03-4270 4155 H/P: 016-260 4155
PROSPECTUS
Center of Education Excellent Towards Career Achievement
CONTENTS
WELCOME
1
THE ACADEMY
2
THE COURSES
3 ~ 10
TOURISM COURSES
4~6
HOSPITALITY COURSE
BUSINESS & COMPUTER COURSES
7
8~9
LANGUAGE COURSES
10
STUDENT CLUB AND STUDENT ACTIVITIES
11
INTERNATIONAL STUDENTS AND ACCOMMODATION
12
GENERAL INFORMATIONS
13
(MOE No Perakuan: B3K 4372) Ministry of Home Affairs, Malaysia: (KHEDN (S) 100/855/1/Klt 38(48))
15C, JALAN WAWASAN 4/1, BANDAR BARU AMPANG,
68000 AMPANG SELANGOR, MALAYSIA.
www.world-point.net
Welcome
M alaysia is one of the leading economies in
the South East Asia (SEA) region with a total
population of 25 millions. It is a country almost
entirely surrounded by waters and it is strategically located at the heart of SEA. Its largest
foreign earning derived from the tourism and its
related industries. The Government has not
spared its least effort in the upgrading of tourism infrastructures, human capitals and tourism
related resources with the aim to further drive its
economic growth on the dependency of its tourism and travel industry. Against such backdrop,
it is not difficult to envision that demand for suitably qualified and trained human resources are
great and will continue to be in demand, these
knowledgeable and trained professionals will
collectively represent the greatest asset in the
churning in of foreign exchange for their country. Our institution, World-Point Academy was
incorporated in the year 2003 with the objective
to
compliment
the
Government’s
effort
in the development of such contributing human
resources. Recognizing the need for internationally recognized program for the local as well
as the foreign students, the academy has successfully
lined
up
with
IATA/UFTAA
(International Air Transport Association and
United Federation of Travel Agents’ Associations), CANADA, CITY & GUILDS, UK and CTH
(Confederation of Tourism & Hospitality), UK.
The most prestigious and coveted travel organization in the world, jointly offer the IATA/UFTAA
courses and a host of other travel related
courses for both local and oversea students.
Having stated this, we like to be known that this
academy is serious in the business of tourism
and travel and nothing else, and we like you to
be so, too. It is therefore our greatest honor to
welcome you to join us in the academy to
discover the many facets of tour and travel studies. We promise you that it will be fun, exciting
and fascinating and at the same time, rewarding.
We lc om e o
n bo ar d.
www.world-point.net 1
The Academy
The academy is housed within a 4-storey commercial building located at the heart of Kuala
Lumpur, the capital of Malaysia. Founded in 2004,
the academy was established and registered with
the Ministry Of Education (MOE) and Ministry Of
Tourism (MOT). Started small and deliberately
wanted to be relatively small but focus on the
sector we know best. Strategically to be competitive in the fiercely fought market. The strategy
worked well and we constantly maintained a
good student count since the early 2004. The
local market seems a little too small for this highly
competitive sector and it was concluded that
foreign students can be attracted into Malaysia
to strengthen the position of the academy and
efforts were channeled into this new territory.
Nevertheless, permits from the Internal Affairs Ministry is difficult to obtained and to obtain one, the
permit recipient must accept and adhere to stringent conditions laid down by the immigration
office. It was a mile stone for the academy at the
end of 2005 where the permit to recruit foreign
students was finally obtained from the Internal
Affairs Ministry (KHEDN (S) 100/855/1/Klt 38(48))
This marks a new era for the centre for it will trust
itself towards a greater challenge in the much
larger world in the international education arena.
The academy premises is located 5 km away from
the primary landmark of the country; the Petronas
Twin Tower (KLCC). Accessibility is excellent, from
Monorail to LRT, these public transportation are all
within short walking distance anywhere within the
city while taxis and buses are all within arms
length. All lectures and courses are conducted in
English and students are expected to have a fair
understanding of spoken and written English. For
students whose English is not their native or first
language, a special course will be compulsory,
i.e., English Improvement Programmes. It is a
course designed for those seeking a recognized
Diploma in the Travel studies but lacks the basics
use of English. Students are required to attend this
course before embarking into the travel & tour
WORLD-POINT
courses. MoreACADEMYinformation on the English
Programmes is found in the Courses Section in the
pages that follow.
www.world-point.net 2
15C, JALAN WAWASAN 4/1,
BANDAR BARU AMPANG,
68000 AMPANG
SELANGOR, MALAYSIA.
The Courses
World-Point Academy has set out and determined to be the premier learning centre for Tourism and Tourism related courses
in Malaysia. However, it does not claim to be the expert in every field but will be one in travel and tour. This is the sole reason
for the school to remain small but nonetheless fully equip with every facilities needed to make your learning complete and
fulfilling. We welcome you, both local and international student to begin the exploration in the world fun and leisure with us
in the courses offered.
TOURISM COURSES
IATA-UFTAA INTERNATIONAL TRAVEL & TOURISM FOUNDATION COURSE, CANADA
INBOUND TOUR OPERATION
OUTBOUND TOUR OPERATION
TOUR LEADER
TOURISM MANAGEMENT
TOURISM CONSULTANT COURSE
HOTEL COURSE
CONFEDERATION OF TOURISM & HOSPITALITY PROGRAMMES (CTH), UK
BUSINESS & COMPUTER COURSES
OFFICE ADMINISTRATIVE (BUSINESS PRACTICE) (C&G), UK
SALES & MARKETING MANAGEMENT
COMPUTER ART
LANGUAGE COURSES
ENGLISH LANGUAGE (LEVEL 1)
ENGLISH LANGUAGE (LEVEL 2)
TOURISM ENGLISH
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TourISM CourseS
IATA-UFTAA INTERNATIONAL
TRAVEL & TOURISM FOUNDATION COURSE
This course is designed for students wishing to pursue a career in the travel and tourism
industry and for those wishing to familiarize themselves with industry basics, this course
contains the following modules:
 The Travel & Tourism Industry And The
Travel Professional
 Geography in Travel Planning 1
 Travel Formalities
 Land Transport – Rail 1
 Land Transport – Car and Camper
 Hotels
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Water Transport – Ferry & Cruise
Tours Packages 1
Air Transport Essentials
Customer Service
Technology in the Travel Industry 1
Air Fares and Ticketing 1
Electronic Booking Tools (EBT)
These thirteen modules in the Foundation level provides you with an understanding of the travel and tourism
industry, the practicalities of the travel professional's role in this industry, the importance of exceeding
customer expectations, and the role of technology in the travel industry. In addition, you will become familiar
with related subjects such as industry regulations, codes, world geography, air fares and ticketing, visa and
health requirements, as well as tour programmes.
BENEFITS
►
►
►
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A professional course that is recognized world-wide.
Able to use the title of "DTTF" after the name if successful pass the external examination.
Qualify to apply the Travel Agent ID card, which entitled to reasonable discount when travelling.
* (Additional Term & Condition apply)
Successfully passing the external examination will be awarded with Diplomas from IATA-UFTAA (CANADA).
CAREER PROSPECT

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Travel agency
Tour desk staff in hotel
Ticketing staff
Tour operator
Ground staff in airport
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

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Tour coordinator
Staff in cruise
Customer service
Tour leader
Operate own travel agency
INBOUND TOUR OPERATION
This course is designed for students who intend to be on his or her own, runs a travel company that offers tour packages for foreign tourists coming
into the country or simply being employed in a travel agency that runs such an operation. In this course, various aspects of the inbound operations will
be covered and at the end of this course, the student will be able to design, conduct and manage the inbound tour operations.
COURSE CONTENTS :
►Concept of Inbound Tour Operation
►Operation of Inbound Travel Service
On completion of the program, he/she will be able to:
1. make reservation for the inbound travel components.
2. arrange the schedule for the itinerary.
3. calculate the cost for the packages.
4. negotiate with suppliers and wholesalers.
5. prepare the necessary documentation.
6. execute the whole inbound tour operation.
CAREER PROSPECT

Inbound tour coordinator
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
Inbound tour operator

Tour reservation staff

Travel agency counter staff
OUTBOUND TOUR OPERATION
Like the Inbound Tour, this course is also designed for the students who intend to be on his or her own, runs a travel company that
offers tour packages for local tourists going to overseas for excursion or tour or simply being employed in a travel agency that runs
such an operation. In this course, various aspects of the outbound operations will be covered and at the end of this course, the
student will be able to design, conduct and manage the outbound tour operations.
COURSE CONTENTS :
► Introduction of Outbound Tour Operation
► Operation of Outbound Travel Service
► Administration of Outbound Tour
On completion of the program, he/she will be able to :
1. negotiate with the suppliers and wholesaler.
2. calculate the cost for the packages.
3. execute the outbound tour operation.
4. prepare all the necessary documentation for traveling oversea.
5. analysis the satisfaction of the customer.
CAREER PROSPECT
 Outbound tour coordinator
 Outbound tour operator
 Tour reservation staff



Tour leader
Tour consultant
Customer service
TOUR LEADER
A Tour Leader's job is to lead tourist(s) to visit any destination for the purpose of sightseeing excursion,
business, education, social and recreation activities. For this course, participants will be trained to manage
and deliver the services required by its customers.
COURSE CONTENTS :
►
►
►
►
►
Safety/Security/Hygiene Control
Pre-Tour Functions
On-Tour Functions
Post-Tour Functions
Contingency Planing
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TOURISM MANAGEMENT (L1 &L2)
This course is designed for those who wish to manage the tourism business and become supervisor or manager in the travel agency or
travel related companies. The necessary business skills in tourism industry obtained from this course will enable the participant with
competitive advantage over rivals.
COURSE CONTENTS :
Level 1
►
►
►
►
►
Structure of Tourism Industry
World Destinations
Travel Agency Operations
Hotel Industry
Statistics
Level 2
►
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Basic Accounting
Administration & Business Management
Tourism Operation Studies
Tour Operations
Strategic Marketing
On completion of the program, he/she will be able to :
1. do strategic planning.
2. increase the quality of operation in the tourism business.
3. handle documents and administrative procedures.
4. execute strategic marketing plan and pricing.
5. calculate & control business operation cost.
6. gather all the tourism components into tour packages.
7. better communicate between departments in tourism business.
CAREER PROSPECT
Operate own travel agency
Travel agency counter staff
Tour desk coordinator
Customer service
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 Management staff in travel agency
 Marketing staff in travel industry
 Supervisor in travel agency
TOURISM CONSULTANT
This course is designed for working adults who wish to understand the complexity of the operation in tourism industry and those who wish
to upgrade their knowledge and skills in the tourism industry.
COURSE CONTENTS :
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►
►
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World Geography
World Rail Transport
Tourist Road Transport – Coach
World Accommodation
Cruises
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►
►
Tour Production
International Travel Law
Selling Technique
Fare Calculation & Ticketing
On completion of the program, he/she will be able to :
1. run the travel agency business & operation smoothly.
2. understand various international laws governing the tourism business.
3. understand the world major attraction.
4. coordinate the tour arrangement.
5. learn effective skill of selling and negotiating.
CAREER PROSPECT
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Travel agency
Tour manager
Tour coordinator
Supervisor in travel industry
Ticketing staff
Counter staff in travel agency
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Tour consultant
Customer service
Staff in cruise
Tour operator
Ground staff in airport
Operate own travel agency
HOSPITALITY Course
CTH (Confederation of Tourism & Hospitality Programmes, UK - CTH management
programmes are designed to offer broad equivalency to the first and second year of British
University degree. As such the scope of training is essentially supervisory and strategic rather
than routine skills based. Graduates of CTH management programmes typically aspire to
trainee management roles or direct entry to the final stages of a university bachelor’s degree.
HOTEL MANAGEMENT (CTH)
The Hotel Management aims to provide students with a broad understanding of the
operational aspects of the international hotel industry, and a knowledge of the
underlying management principles involved.
COURSE CONTENTS:
*
*
*
*
*
Food & Beverage Operations
Front Office Operations
Hospitality Finance
Marketing
Business Computing
*
*
*
*
*
Food Hygiene, Health & Safety
Facilities & Accommodation Operations
Introduction to Business Operations
The Tourism Industry
The Hospitality Industry
On completion of this program, he / she will:
1. be able to manage the overall hotel operations.
2. be able to communicate effectively with hotel’s guests and staff.
3. be able to handle various task including front office, food & beverage, housekeeping and etc.
4. further studies to the higher level.
COURSE PATHWAY:
CTH Diploma in Hotel
Management
CTH Advanced Diploma
OR entry 2 nd year of
Degree
Entry to final year of
Degree
University access for student who has achieved a CTH Diploma or Advanced Diploma
*
*
*
*
*
Bournemouth University, UK
Thames Valley University, London, UK
London Metropolitan University, UK
University of Sunderland, UK
Glion and Les Roches Hospitality
Management Schools, Switzerland
* Birmingham College of Food,
Tourism and Creative Studies, UK
* University of Northampton, UK
* Heriott University, UK
* Middlesex University –
Dubai Campus, UAE
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Business &
CompuTEr CourseS
OFFICE ADMINISTRATION (BUSINESS PRACTICE)
This course is specially designed for those who wish to commence their careers as clerical or general office staff but who wish eventually
to become Supervisor of Office Manager. This course will enable him/her to have a better understanding of office procedures, system and
office technology. With the knowledge obtained from this course, it can be applied to other industries.
► Basic Accounting
► Administration and Business Management
► Computer Applications
► Business Communication
City
Guilds
► Office Procedures
COURSE CONTENTS :
On completion of the program, he/she will be able to :
1. manage the overall office operations.
2. communicate effectively between individuals, departments and customers.
3. prepare basic sets of accounts.
4. use computer to reduce paperwork in office.
5. design various types of forms & documents.
CAREER PROSPECT
 Business executive
 Personal assistant
 Customer service
 Office supervisor
 Secretary
 Shipping clerk
 Office administrator
 General clerk in various fields
BENEFIT
Successfully passing the external examination will be awarded with Pitman Diplomas from City & Guilds, UK.
www.world-point.net 8
SALES AND MARKETING MANAGEMENT
This Course is design for those with little or no working experience seeking to engage themselves in the business and marketing management
studies prior to employment. It will actively involve the students in a reasonable demanding process of personal, interpersonal managerial
development, to involve in the study of real world market behaviours and the concepts it employ behind the strategies. Students will also be
asked to do research and assignment to assimilate the demanding business world; looking into the principles and the method employed to
generate sales and revenue in a very competitive environment, marketing strategies and techniques to gain market visibility and namebranding in a market saturated with big brand names.
It is a very important course for students seeking for employment in the middle level management and subsequent career advancement in
the sales and marketing companies as practical and important sales and marketing principles are taught and practiced during study times.
City
Guilds
COMPUTER ART
Computer art is a course designed for those students that interested in computer application and simple designing.
COURSE CONTENTS :
► E-Qual
► Graphic Presentation
City
Guilds
► Information Technology
► Desktop Publishing
In particular, he/she will be trained to:
1. design various graphics , texts for billboard, poster, calendar, etc.
2. understand information technology industry.
3. developed simple webpage.
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Language CourseS
ENGLISH
English is an important tool for business communication. Whether it is local or international communication, one
needs the skill of mastering grammar, delivering information and usage of right terms and vocabulary in their office
and business dealings. This course will emphasize its theory and practical exercises. The aim of this course is to
prepare the learners to be a marketable human capital in line with the country’s aspiration to be a center of education excellence.
ENGLISH (LEVEL 1)
ENGLISH (LEVEL 2)
COURSE CONTENTS :
COURSE CONTENTS :
► Daily English usage
► English enrichment
► Further English study
► Advance English
BENEFIT
Student able to sit for the external examination (ESOL Examination)
City
Guilds
TOURISM ENGLISH
For students who are not coming from the English education system, English is certainly a formidable hurdle to cross, let alone the
tourism course proper itself which must be conducted in English. Realizing this pressing issue confronting the students, we have
developed a course aimed at those who find English their weakest point: The Tourism English. The teaching approach for this course
is base upon the interest shown by the students in travel and tour, where a tour must encompasses conversation with multiple parties
who are involved in the entire process of a successful tour; from the point of the idea of having a tour to the point of coming home
from a tour, it involves talking to many peoples in the process: from a friend who share the same idea of having a tour to a booking
clerk in a travel agency to tour leader to air hostess to tour guild to another tourist, all must be involved in the subject of tour. This
will present many interesting scenarios and the English course will take these scenarios to induce the English-based conversation.
Naturally, in this preliminary English course, we expect the learners to make mistakes and this is the main idea; to allow the mistakes
or errors to teach us. To pick up more useful vocabularies from a tour experience. Every conversation invokes the subject of leisure
travel and this will drive away the monotony of learning the basics, such as what is a nouns, pronouns, verbs, adverbs and so on,
which makes English such a hard language to learn. In the nutshell, making English more palatable and fun to learn through the use
of travel and tourism centered topics.
The following topics will be used in the Tourism English Course.
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►
The Development and History of Tourism
Tourism Marketing
Tourist Information
The Organisation and Structure of Tourism
Travel Agent
Travel Operator
Travel by Air
Travel by Sea, River Cruses and Ferries
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Student Club and Student Activities
Students studying tourism are fun loving alots and quite
naturally, some students mooted the idea of a student club as
they will be together for some time studying under one roof.
The objective of such a club, amongst others is to get
together as a team to organize tours on their own and have
fun during semester breaks and public holidays. The school
welcomes the idea and event allotted some fund for the club
for their operating needs.
It has been operating since 2004 and some old students still
remained active. Since the setting up of the club, the clubmembers have visited many countries and organized many festive
functions. It is a very good social club particularly for the
foreign students who wants to integrate themselves with the
local students and build connections with the local students, for
future co-operations. It is also a place to find immediate help for
some domestic problems. International students are encourage
to join the club.
WORLD-POINT
ACADEMY
www.world-point.net 11
International Students
We welcome international students coming from Asia, South Asia, South Pacific, Middle East and South
East Asia. Students from other areas will be admitted as soon as regulations and due permits are
obtained.
Malaysia, being a multi-racial, multi-cultural and multi-religion society, is well suited to host students
coming from anywhere around the world. Although Bahasa Malaysia is the official language, English is
widely used both in the business community and every day conversation among its people. International
students who speak English should find themselves very comfortable in every aspect of communication
with the locals.
Since travel and tour is about meeting and understanding people from all kinds and all walks of life, we
encourage the integration of international students into every aspect of student life while they are in
Malaysia. This includes the participation in the student club, activities and functions organized by the
club or the school. Specialized staffs are charged with duty to ensure foreign students can meet with
every challenge in their new student life in Malaysia.
If you intend to come to Malaysia for studies, ensure that you have the minimum required qualifications
for the courses applied for, make contact with our representatives or agents in your country to check your
eligibility with them. Through the representative, you will also be given an application form, fill it up care fully and have it sent to us together with the photocopy of your certificate(s) which merits you for the
courses applied through the agent. Upon receiving your document, we will process them and will inform
you within 4 weeks the result of your application through e-mail. An offer letter will soon follow stating
the required procedures for entry into Malaysia, courses offered, course fees, the initial payment required
and the dos and don’ts.
In the event that you are successful, the next thing you should do is to observe the procedures by obtain ing the necessary travel document, which include VISA, passport and any other travel papers which your
country may require you to obtain from your immigration office and having secured that, inform us through
the agent stating the expected date, time of your arrival in Malaysia. Our staff will be at the air port (KLIA)
to receive you.
Liu Hai Feng
People’s Republic of China
Khalid Hamid Abdelaal Ahmed
The Republic of the Sudan
Yu TingGhong
Republic of Korea
Rashid Ahmed Khan
Islamic Republic of Pakistan
Accommodation
Both local and foreign students can book a place in the hostels which the academy has arranged for.They are inexpensive
and well maintained. All hostels are within short walking distance from the academy.
www.world-point.net 12
GENERAL INFORMATIONS
Living in Malaysia
Malaysia is a beautiful country with a total population of 25
millions with a diverse mix of ethnic or people group. The biggest
ethnic group being Malay or the local called “Bumiputera”, which
made up of more than 55% of the total population and followed
by Chinese with approximately 26%, Indian descendents
accounts for 15% and the balance accounts for the other people
groups. Much like its weather, the people are warm-hearted and
friendly.
Climate
Malaysia is a typical tropical country with its temperature hovering
between 25 C to 32 C in low lands and 16 C to 20 C in high lands
in most times. Its wet atmosphere produces high rain fall reading
between 2000mm and 2500mm annually, sustaining the large and
lush vegetations beneath its tropical rain forest.
Banking
The national currency is Ringgit Malaysia (RM) It comes in denominations of RM1, RM2, RM5, RM10 and RM100. Coins, on the
other hand, comes in 1sen, 5sen, 20sen and 50sen. Local and
foreign banks are plentiful and all are equip with ATM machines
and ATM can also be found within most shopping complexes.
Banks operate from Monday to Friday.
Getting Around
The public transportation system in the city of Kuala Lumpur serves
the city folks very well. This largely due to the traffic congestion and
the ever lacking parking lots and as a result, getting around the city
using public transport systems is more convenient than private cars
as there is no need to hunt for car park. The public transportations
will include buses, Monorial, LRT(Light rail transit) and taxis. The
cost of using these public transportation systems is one of the lowest
in the world.
Food
Food is never a problem in Malaysia, in fact, over eating is the
diverse ethic groups in Malaysia bring about all kinds of food, any
food, Chinese, Korean, Japanese, Indian, Malay or Western,
seafood or exotic, just name them and they are always not too far
away and they are also among the cheapest in South East Asia.
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廉價酒店