CB Richard Ellis | Landlord Solution Profile
case study | landlord solution
electronic arts
CHALLENGE
Electronic arts, a successful international gaming
company, was looking at moving their Bountiful,
Utah branch into a more creative metropolitan
office space of 25,000 square feet. Across the
world, EA and EA Sports have some of the most
cutting edge Class A office space ever built. It
is common for EA to publicly showcase both
their advanced computer games and their
contemporary corporate office space. The Salt
Lake Central Business District has a lot of new
and recently renovated contemporary office
space. Therefore, making a choice for EA
became difficult. The Broadway Building on
324 South and State Street was included in their
preliminary tour. However, EA was not impressed
with the Broadway Building’s dated lobby or the
exterior of the building and it did not make their
short list.
SOLUTION
Vic Galanis was able to focus on the strengths
of the listing and capture EA’s vivid imagination
and attention with the Broadway Building. This
was not an easy task considering some of the
newer and nicer buildings that were competing
for this requirement. He achieved this by going
beyond what other agents would normally do.
Vic sought out architects, space planners, and
interior designers to provide a fresh and modern
rendering to the common areas and exterior of
the building. After capturing EA’s attention, they
calculated and presented the costs to both the
Landlord and the prospective tenant. Choosing
to amortize the cost for the updates into the
rent, Vic presented a very affordable way to
incorporate the proposed changes. Vic was
able to compete and best the other buildings by
comprehensively knowing his listing inside and
out, being creative, and having an incredible
depth of experience to draw from.
Case Study
RESULT
The Owners of the Broadway Building can now
add a fortune 1,000 banner global tenant to
their rent roll. Electronic Arts now has a long
desired downtown presence. In fact, EA was so
excited about their new space that they brought
all of their Utah employees to the building and
celebrated the day the lease was signed.
Vic has used this same strategy before. Last
year he leased 30,000 square feet to Spectrum
Engineers, a renowned regional technical
engineering firm. This tenant has turned their
new floor in the Broadway Building into a LEED
Platinum certified office space. The Broadway
Building was a Class B competing against the
newest Class A office space in downtown Salt
Lake City. Vic used his years of commercial real
estate experience to win the deal and bring an
international tenant to the Landlord and his
building.
Vic Galanis
Office Properties
801.869.8021
vic.galanis@cbre.com