CASE STUDY
cOLuMBus, Ga
BuRGeR KING
BURGER KING | case study
BURGER KING
firm :
Innerworks
photography :
John Clemmer Photography
location :
Columbus, GA
solution :
Ready-to-Go Chroma Lightboxes with custom etching
3 form value :
A unique design that provides mass appeal
the background
In an effort to create brand consistency, many large restaurant
chains strive for conformity of design among their various
franchisees. However, in some cases, a franchise may have
the opportunity to expand upon the corporate standards. This
was the case of Burger King #6446 in Columbus, GA, where
the owner wanted to add extra style while remaining true to the
brand.
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the challenge
QSR restaurants such as Burger King take an enormous amount
of abuse. The architectural materials need to be durable while
maintaining strong aesthetics and being scalable to many
locations. The design paradigm must remain fresh and relevant to
the younger, tech-savvy clientele while being balanced against the
relatively short five-to-seven year life cycle of QSR designs.
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“ Creating a story is key – 3form allows a designer
the opportunity to move between multiple concepts
seamlessly with a diverse set of products that all
blend well together and help lay the foundation for
that story to take shape.” – John Lay, Innerworks
the solution
QSR spaces are generally quite small – usually about 2,500
square feet or less – and often include wall-to-wall windows. This
means using a lot of light, such as the backlit Chroma used in
this installation, along with partitions that draw the eye, and large
patterns that create an impact. Innerworks used backlit Chroma
with CNC cut shapes on the front side to create subtle branding.
The designers were also able to reinforce the brand by using
flame shape cut chroma panels inset into partition walls that
separate the customer service and dining areas. “Pretty much
every project I’ve done in the last six to eight years has included
3form…it’s a great product to be able to add a really nice upscale
punch,” said John Lay, of Innerworks. “We employ design
concepts that we feel give our clients flexibility while casting the
largest net for customer appeal.”
3form doesn’t just make panels – we are involved in the whole
process, as a partner to the architects and designers. “It’s so
important to understand the manufacturing side of the design,
to ensure follow-through from design concept to the reality of
installation,” said Lay.
With 3form, you really can have it your way.
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JANUARY 2012 | marcom - CASE STUDY #6446, BURGER KING | rev 001
U.S. Patents Pending.
© 2012 3form, Inc. All rights reserved.