MASTERCLASS | D E U T S C H E B A N K Cash management and trade finance for financial institutions Financial institutions have certain needs that only global transaction banks can fully meet, as Michael Imeson explains Marcus Sehr, global head of cash management financial institutions product, GTB, Deutsche Bank Daniel Schmand, head of trade finance and cash management corporates, Europe, Middle East and Africa, GTB, Deutsche Bank Since the global financial crisis of 2008 there has been little let-up in the macroeconomic and financial market challenges facing banks and other financial institutions. One of those challenges is managing cash in times of low interest rates and continued market uncertainty. Another, for banks at least, is meeting the increasing demand for trade finance solutions. Financial institutions ought to be able to cope. After all, handling money is their core business. But in many instances, when things get complicated or involve developments in foreign markets, they need to call on the services of a global transaction bank. These specialist banks, of which are there are fewer than a dozen, have the necessary skills, experience and global footprint to meet most financial institutions’ complex cross-border cash management and trade finance needs. “There is still a lot of uncertainty in the global economy, and this is coupled with a marked shift in trade patterns,” says Marcus Sehr, global head of cash management financial institutions product, Global Transaction Banking (GTB), Deutsche Bank. “In the past, trade flows were dominated by the West, but emerging markets are gaining an ever-greater share of international trade. Latin America and Africa are of increasing economic importance, and Asia remains the driving force, continuing its advancement at a rapid pace.” As China and other export-driven Asian countries have built enormous purchasing power, the balance of trade in these economies has reached an inflection point. Previously heavy exporters, their development has seen them switch first to importing more raw materials, and now to importing consumer and luxury goods on a vast scale to meet the swelling consumer demand of their own populations. “All these factors are affecting trade and cash flows into and out of Asia. Our financial institution clients are having to adjust to these changes,” says Mr Sehr. “For example, supply chains have become more intricate. There are more links in the chain, with greater specialisation and granularity. This by definition increases the need for trade and cash management products.” His colleague, Daniel Schmand, head of trade finance and cash management corporates, Europe, Middle East and Africa, GTB, elaborates. “In trade finance we deal primarily with risk-mitigation, so clients active in – or dealing with – regions where there is increased risk are those in greatest need of our help.” By “clients” he means not only the bank’s corporate customers using trade finance instruments, but also the correspondent banks with which Deutsche Bank deals in the course of providing these instruments. HELPING BANKS PROVIDE TRADE FINANCE Banks in developed countries need to find more intelligent ways of financing and supporting their exporters and importers. It is all about mitigating risk – a corporate objective which lies at the core of trade finance. Deutsche Bank, with its extensive global footprint, is in a position to provide support to companies engaged in international trade, and by extension the banks that finance them. “This can be illustrated by a high speed rail link we helped finance in the Middle East,” says Mr Schmand. “For this large infrastructure project, we covered both the importer in the Middle Eastern country and the exporter – a Spanish-led consortium – by fronting a number of banks in a large guarantee facility. By leveraging the strength of our international network and our unique structuring capabilities, we were able to support both banks and corporate clients for this project.” For trade with developing countries, there is still a strong demand for trade finance products that focus on risk mitigation, such as letters of credit and bank guarantees. Long-dated export credit agency-backed finance and medium-term commodity trade finance are also in wide use. By contrast, for trade flows in more developed markets such as those in northern Europe or the Americas, or markets where a lack of familiarity with trading counterparties does not present a significant issue, the main demand is for open account trading. Even so, trading on open account can also benefit from enhanced risk mitigation – something that can be achieved through accounts receivable financing (in the form of invoice discounting and factoring), accounts payable financing (that is, supplier finance) and private risk insurance. “It is impossible to know just how much open account trade is secured through such risk-mitigating methods,” says Mr Schmand. DEUTSCHE BANK | MASTERCLASS “Although a Swift transfer might appear in the statistics as an MT 103 – an open account trade – there is no indication whether the underlying transfer has been financed or not.” As global trade grows and the size of the transaction banking pie gets bigger, transaction banks like Deutsche Bank will inevitably benefit, even if an individual bank’s share of the pie remains the same. Boston Consulting Group estimates that the value of global trade will grow by 440% between 2011 and 2020, and this in turn will increase the need for global transaction banking. CASH MANAGEMENT FOR FINANCIAL INSTITUTIONS But it is not just trade finance where the efforts of global transaction banks are needed. Services such as domestic and cross-border payments and clearing, foreign exchange, electronic banking and treasury management platforms are all vitally important, as enhanced cash management is the key to success in today’s economic climate. Indeed, institutions are constantly looking to control costs, become more efficient and invest cash overnight. In all these respects Deutsche Bank is well-placed to help. “When assessing the requirements of our clients, we look at two main things: the structure of the financial institution’s business, and the structure of its payment flows,” says Mr Sehr. “In terms of business structure, many institutions in the past had significant net interest income (NII)-driven revenues. But given the current interest rate environment, these business models are now under pressure – with such low interest rates they cannot make sufficient money on their account balances. So what we are seeing in the industry is a move away from interest-based products and a greater focus on fee-based products. “That said, you can’t build up that part of the business model quickly. So smaller institutions are revising their business models to concentrate on their core capabilities and finding other ways of providing value to their clients. This often means leveraging the products and research capabilities of a global provider, like us, and integrating them into the products and services they provide to their clients. In this way they can offer product depth without the need for independent development and the significant investment that entails.” As for financial institutions’ payment flows, the key requirement here is clearing, particularly in the two dominant currencies – the US dollar and euro – that account for over two thirds of commercial cross-border payment flows. That said, clients can also expect Deutsche Bank to support them in their growing demand for emerging and minor currencies. THE IMPACT OF FINANCIAL REGULATION Like all banks, Deutsche Bank is adjusting to the capital requirements directive (CRD) IV in Europe. The bank has looked at the new capital adequacy and liquidity regulations from all angles to assess the likely impact on its business model and product offering, and in particular the effect on the bank’s leverage ratio and riskweighted assets. “The asset-value correlation is an interesting element which affects trade finance lending between systemically relevant banks,” says Mr Schmand. “Having fully researched and modelled the type and scope of these impacts, we now have a robust model to better enable us to adapt to the changing environment. We have the right client base and the right composition of products, clients and countries and can demonstrate this to both our internal and external shareholders. Despite the challenges faced in the market, we will produce the right return.” Having a full understanding of the regulations that affect clients – in trade finance and cash management – is vital. This is illustrated through SEPA, the Single Euro Payments Area, which is being phased in and is nearing the February 2014 end-date for compliance. “SEPA is a prime example of how we have mastered a regulatory change and turned it into a business opportunity,” says Mr Schmand. “By proactively reaching out to our clients – corporates, banks and non-banking financial institutions – we have become the trusted SEPA bank.” By having a clearly defined strategy and the necessary scale to justify substantial investment, Deutsche Bank has been able to support its clients throughout the process from day one. “BY PROACTIVELY REACHING OUT TO OUR CLIENTS – CORPORATES, BANKS AND NON-BANKING FINANCIAL INSTITUTIONS – WE HAVE BECOME THE TRUSTED SEPA BANK” INTEGRATED SOLUTIONS Cash management and trade finance have traditionally been two different product sets, provided by two different parts of GTB to financial institution and corporate clients, respectively. Of course, as clients use both sets of products, this raises the question of how GTB ensures a fully-integrated offering. “Our products and clients do not sit in silos, and there is a great deal of collaboration and integration between my department and Daniel’s,” says Mr Sehr. “By pooling our internal skills and expertise, we are in a strong position to offer cohesive end-to-end solutions.” By taking this holistic approach and increasing the coordination between the two teams, Deutsche Bank’s cash management and trade finance business lines are better placed than ever to provide first class products for the entire value chain of their clients’ business. Watch Now Watch the debate or individual chapters – visit thebanker.com/media SPONSORED BY