Air France-KLM strengthens
its presence in Japan
March 2014
1
VOYAGEZ VERS LE MONDE ENTIER DEPUIS L’EUROPE
Grâce aux réseaux combinés d’AIR FRANCE et KLM et de leurs partenaires SkyTeam, profitez d’un large choix
de vols vers plus de 1000 destinations.
With its growing network and tailor-made services to meet the expectations of
its customers, Air France-KLM is confirming its strong ambition to continue its
development in Japan.
Leader between Europe and Japan*, the Group currently offers up to 57 weekly
flights to this country, some with its partner Japan Airlines.
As from 30 March 2014, Air France is offering a new service to Tokyo-Haneda,
in addition to its flights to Tokyo-Narita. The Company offers up to two daily
frequencies - a daytime flight and a night flight - to Tokyo-Haneda and is maintaining a daily flight to Tokyo-Narita airport, offering its customers more flight
departure times to better organize their trip.
Air France is the only European airline to offer night flights from Tokyo-Haneda
airport to Paris-Charles de Gaulle, making it easier for passengers to rest prior
to arrival at destination. Close to the city centre and very popular with business
travellers, Tokyo-Haneda also makes connections easier for passengers to the
Japanese domestic network.
Moreover, in summer 2014, KLM will be adding a fourth weekly frequency to
Fukuoka. Thanks to its codeshare network with Korean Air, KLM offers additional connecting opportunities to Europe via Seoul from Fukuoka, Sapporo and
Nagoya.
3
Air France
- Tokyo: up to 4 daily flights (2 Air France flights to Tokyo-Haneda;
1 Air France flight to Tokyo-Narita;
1 Air France flight on a code-share basis with Japan Airlines to Tokyo-Narita)
-Osaka: 1 daily flight
KLM
- Tokyo: between 7 and 11 weekly flights
- Osaka: 1 daily flight
- Fukuoka: 4 weekly flights as from 31 March 2014
Japan Airlines
- Twelve additional destinations in Japan
on departure from Tokyo and Osaka
Sapporo
Komatsu
Nagoya
Okayama
Hiroshima
Osaka
Fukuoka
Mastuyama
Nagasaki
Kumamoto
Miyazaki
Kagoshima
Okinawa
Tokyo
The AFKL network in Japan
Even more destinations in Japan
thanks to a partnership
agreement with Japan Airlines
The Air France-KLM Group today offers 3 destinations in Japan.
Thanks to its code-share agreement with Japan Airlines, the Group offers more
flight frequencies between Europe and Japan and is expanding its network with
12 destinations on departure from Tokyo and Osaka:
- Sapporo
- Komatsu
- Nagoya
- Okayama
- Hiroshima
- Mastuyama
- Nagasaki
- Kumamoto
- Miyazaki
- Kagoshima
- Fukuoka
- Okinawa
5
3 questions for Patrick Alexandre,
EVP Commercial Sales and Marketing Air France–KLM
Air France will land at
Tokyo-Haneda. What will be
the benefits for customers?
By offering its passengers flights from Tokyo-Haneda, near the city centre,
Air France is expanding its offer in response to strong demand from its
customers. Well appreciated by business travellers, Haneda airport makes
connections easier for passengers to the Japanese domestic network.
From 30 March, Air France will operate up to 2 daily flights to Haneda from
Paris-Charles de Gaulle (day flight by B777- 200 and night flight by B777- 300),
in addition to the daily daytime flight to Tokyo-Narita.
Air France is the only airline to offer night flights from Haneda airport to ParisCharles de Gaulle, making it easier for passengers to rest prior to arrival at
destination.
In this way, we offer our customers more options for their travel arrangements.
Air France-KLM offers up to 39 weekly flights (including 7 flights operated by our
partner Japan Airlines) from the hubs at Paris-Charles de Gaulle and Amsterdam-Schiphol to Tokyo.
Air France-KLM has been present
in Japan for over 60 years. What
are the Group’s assets in the face
of competition?
Our two airlines go back a long way in Japan. Air France and KLM have been
present in Japan since 1951. Today, with 57 weekly flights to Tokyo, Osaka and
Fukuoka, the Group is leader between Europe and Japan.
To provide their customers with the best products and services, Air France and
KLM have invested 700 million euros in the renewal of their long-haul cabins.
The Group intends to become a global reference in terms of comfort, service
and catering.
From 31 March 2014, KLM will be adding a fourth weekly frequency between
Amsterdam and Fukuoka.
Air France and Japan Airlines, our historical and privileged partner for over fifty
years, operate one of their daily frequencies on a codeshare basis. This agreement also enables Air France to offer twelve additional Japanese destinations
from Tokyo or Osaka. Conversely, Japan Airlines can offer many European
destinations to its passengers thanks to agreements with Air France.
France is the leading tourist
destination for the Japanese.
How can we ensure Japanese
customers choose Air France?
Air France seeks to ensure that, throughout their trip, Japanese passengers
enjoy the best «French» service, while also feeling at home in a familiar universe.
To do this, the company was the first in Europe to hire cabin crew members of
Japanese nationality on its routes from and to Japan.
Today, more than 160 flight attendants are Japanese and offer together with
other crew members a real personalized service. For example, customers can
read newspapers in Japanese, or select a movie in its original Japanese version.
The service on board is also specially adapted to the Japanese culture, from the
aperitif to the hot dish on offer.
In addition, our exclusive «AF and KLM Connect» service, that enables customers to be informed in real time of any information concerning their flight, is also
available in Japanese. On social media, customers can contact our customer
service 24/7. This strong presence on social media is a valuable asset in maintaining a close relationship with our customers.
7
La Première, fully-personalized exceptional service
The best of Air France in Japan
La Première, fully-personalized
exceptional service
With its La Première class, Air France has laid down the codes of an outstanding
service to meet the needs of customers sensitive to the slightest detail, designed
around the three watchwords of consideration, discretion, and awareness.
From the time the passenger arrives at the airport, to the welcome they receive
on board and the monitoring of their baggage, everything possible is done to
facilitate their journey and encourage them to relax and take it easy.
The La Première cabin is now available on long-haul flights to Tokyo.
• At the airport: exclusive, personalized service
At Paris-Charles de Gaulle airport, customers are totally looked after from their
arrival, when a porter takes charge of their baggage, to check-in formalities, and
then in the luxurious La Première lounge. This exclusive itinerary saves precious
time, allowing passengers to take advantage of the La Première lounge at ParisCharles de Gaulle.
Designed by interior architect Didier Lefort, the La Première lounge at ParisCharles de Gaulle provides passengers with over 1,000sq.m. of space where
they can dine, relax in the Palace bar or the Spa operated by the Biologique
Recherche brand, work, or simply take the weight off their feet.
The restaurant features menus designed by Alain Ducasse and a selection of the
finest wines from the Air France cellar. To ensure stress-free, discreet boarding,
passengers are informed by lounge staff when their flight is ready to depart,
and they are then personally accompanied by car to the aircraft, boarding a few
minutes before the doors are shut.
Passengers transferring to an onward flight at Paris-Charles de Gaulle are systematically welcomed as soon as the aircraft doors are opened, and accompanied
to the La Première lounge. Air France is the only airline to offer this service.
• Inflight service combining comfort and prestige
On board, the passenger’s seat transforms into a real 2-metre long bed, with a
duvet. The seat’s positioning offers direct aisle access. The personalized service
enjoyed by La Première passengers helps to make inflight meals a genuine
interlude of relaxed pleasure. Passengers freely choose the dishes they wish
to savour, in their own time. Air France designs its menus in the manner of a
gourmet restaurant, using Servair’s Culinary Studio overseen by Joël Robuchon,
the chef with the most Michelin stars worldwide in 2009, accompanied by Guy
Martin, the executive chef of the starred Grand Véfour restaurant in Paris, and
Jacques Le Divellec*.
At each stage, passengers are constantly pampered by Company personnel.
Consideration, discretion and awareness are the three essential qualities of
our ground staff and of the 1,500 pursers, hostesses and stewards specially
selected from Air France’s 15,000-strong flight crews to satisfy the expectations
of La Première passengers.
* On flights departing from Paris-Charles de Gaulle
9
Business, the best of French lifestyle
Business,
the best of French lifestyle
Air France’s Business class offering is constantly evolving to match the Company’s exacting standards and all-round attentiveness, as it seeks to provide
its customers with the best of the unique French lifestyle, or art de vivre à la
Française. From cabin fittings to inflight meals, the Company provides a service
that combines comfort and modernity. In Business Class, on most flights Air
France provides a “Full Sleep” seat for maximum comfort. At over 2 metres long
and 61cm wide, the seat transforms into one of the most comfortable seats on
the market. Equipped with easier-to-use electronic controls and new storage
solutions, the seat also boasts a new 16/9 video screen.
• Régis Marcon, a new chef in the Business cabin
From 1 April 2014, the triple Michelin-starred Chef Régis Marcon will be signing
five new dishes in the Business cabin. For several months, Air France customers
will be able to enjoy new flavours on board the Company’s long-haul flights.
The culinary delights of this great Chef are renewed twice a month for the
pleasure of frequent travellers. In this way, Air France continues to surprise its
customers and highlight its role as an ambassador for the finest French cuisine.
• A new 3,000 sq. m. lounge at Paris-Charles de Gaulle
Around the world, passengers travelling in Business Class can enjoy access to
over 500 private lounges, including close to 50 Air France lounges, which offer a
wide range of services in discreet, peaceful surroundings, away from the hustle
and bustle of the airport. At Paris-Charles de Gaulle, Air France’s Business class
customers can enjoy the services of six lounges before flight departure (Terminal
2E, 2F and 2G) and an arrivals lounge (Terminal 2C).
At Paris-Charles de Gaulle, Air France welcomes customers in the largest
Business Class lounge on its network, in Hall M at Terminal 2E. Covering an area
of over 3,000 sq.m. and entirely given over to passenger well-being, the new
lounge, designed by Noé Duchaufour-Lawrance, allows passengers to make
the best of their time prior to take-off or between flights. In these discreet surroundings, an offer of hot food supplements the snacks andbeverages already
provided in other Air France lounges. A Clarins beautycare and massage service
tempts passengers to relax before boarding, while Wi-Fi access, touch screens,
and self-service computers allow them to work in peace.
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The Premium Economy cabin creates
a new, more comfortable way of travelling
Enhanced comfort
in Premium Economy
The Premium Economy cabin creates a new, more comfortable way of travelling
for business or pleasure at affordable prices in a separate cabin. The seat offers
40% more space than in the Economy cabin and has already won over close to
2.5 million customers since its launch.
Air France provides a seat which reclines to 123° within a rigid shell to protect
passenger space and privacy. The 48cm-wide seat has 10cm-wide leather
armrests enabling each passenger to rest their elbows without intruding on
their neighbours. Seats are also equipped with a large, 10.4-inch in-seat video
screen giving access to the 600 hours of on-demand entertainment provided on
Air France long-haul services.
Economy, your essential
Air France
In the Economy cabin, passengers can enjoy the essentials of Air France service
at attractive prices.
The 44cm-wide seats recline to 119°, with a sliding seatpan, adjustable headrest and footrest, a tray with rounded corners, and storagefor spectacles and
drinking glasses. The armrests fold back completely, even when the seat is in
the reclining position, making life easier for families travelling together. Seats are
also equipped with a 6.4 inch in-seat video screen so that passengers can enjoy
Air France’s inflight entertainment programme to the full.
Each month, Air France adds new material to its long-haul inflight entertainment
programme comprising films, cult TV series, news, themed channels and music.
A gourmet dining service
Since 1st September 2013, Air France has been offering a new dining service in
Economy and Premium Economy: meals adapted to each customer and newly
designed tableware, amongst other features, contributes to a privileged travel
experience.
A second hot meal is now available on flights lasting longer than 8 and a half
hours. On flights lasting more than 10 and a half hours, ice cream is also available
for all customers, providing a new gourmet experience during the flight.
Eugeni Quitllet’s designer
creations on board
Eugeni Quitllet has designed a new range of aesthetic and practical tableware
for Air France’s Economy and Premium Economy cabin classes. A student
of Philippe Starck, the Catalan designer has designed a contemporary range
where the tableware on the meal tray contains touches of red, illustrating the
colours of the Company.
In Premium Economy, the glass, cutlery and fabric napkin (a mixture of fabric and
paper) provide an elegant and refined table service. In the Premium Economy
cabin, Eugeni Quitllet has designed a cone, with the Air France logo, containing
candies and oshibori. Offered at the end of the meal, it constitutes a unique
souvenir of the flight which you can take home.
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Confort, espace, intimité. Dans le nouveau fauteuil
Business, le client profite de sa bulle privée.
Over 1,000 hours of programmes available on demand
“Best & Beyond”, Air France’s long-haul ambition
Within the framework of its Transform 2015 plan, Air France is currently involved
in a vast project to upgrade its products and services called Best &Beyond.
In September 2013, Air France unveiled its new Economy and Premium Economy offer. At the beginning of February, it unveiled its new Business class seat.
In May, it will unveil its new La Première cabin.
Economy and Premium
Economy; more comfort for all
In Economy class, there is a new fully-revised seat, with more legroom, a new
seat cushion, more comfortable headrests and a wider tray table. The seat has
been ergonomically-redesigned to guarantee optimum comfort. The seat also
features new functionalities including an electric socket, headphones holder, etc.
In Premium Economy, more comfortable seat cushions and a multi-position
footrest further enhance this travel class launched in 2009, and already praised
by our customers.
As for entertainment, choosing a programme has never been as quick and easy.
Wide touch screens with High Definition images are now available, offering over
1,000 hours of music, movies, TV series and many other programmes available
on demand.
Business, a cocoon in the sky
In Business, Air France has created a real cocoon in the sky: comfort, space and
privacy at the heart of a curved seat structure.
This new seat was designed around the concept of the 3 “F”:
FULL FLAT – the seat converts to a horizontal bed (180°) for crossing time zones
without fatigue;
FULL ACCESS - direct aisle access, regardless of the seat’s location in the cabin;
FULL PRIVACY – a preserved space thanks to the seat’s enveloping curves,
providing a true bubble of privacy in the sky.
To work, relax, eat or sleep, the seat adapts to everyone throughout the flight.
As from summer 2014, Air France will gradually equip 44 Boeing 777, the heart
of its long-haul fleet, with these new seats and inflight entertainment systems.
15
World Business Class: Comfort, fine details
and personal attention
Seats are fit with a privacy canopy
KLM’s long-haul cabins
On its long-haul network, KLM offers three travel classes on its long-haul flights
– the new World Business Class, progressively being added to the Company’s
fleet, Economy Comfort and Economy cabin. Since December 2013, the new
World Business Class has been available on the Amsterdam-Schiphol - TokyoNarita route.
World Business Class
• Comfort , fine details and personal attention
Designed by Dutch designer Hella Jongerius, KLM’s new World Business Class
combines comfort, fine details and personal attention. It features comfortable
180° reclining seats that are 207-cm long. They are fit with a privacy canopy,
in-seat power and a 17-inch screen.
Economy Comfort
On all KLM flights*, customers can reserve Economy Comfort seats, which offer
up to 10cm more legroom and more recline. These seats are located at the
front of the Economy class cabin so passengers can leave the plane faster upon
arrival.
Economy Class
KLM offers upscale services in Economy Class on intercontinental flights as well
as seat and meal options.
• Before departure
- Passengers can check in online on www.klm.com, using a mobile phone, at a
self-service kiosk or at the counter.
- Baggage can be left with an agent at the counter or directly dropped off a
self-service drop-off point.
*not available on KLM Cityhopper flights
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Over 200 Japanese nationality flight attendants
offer an exclusive service
Personalized services for Japanese customers
Air France provides customers travelling on its Japanese routes the excellence
of its service à la Française combined with a wide range of products specially
designed for its flights to and from Japan.
At the airport
• Dedicated reception staff
At Paris-Charles de Gaulle airport and Amsterdam-Schiphol, Air France and KLM
Japanese-speaking staff are available to assist customers with their departure,
arrival, and transit formalities.
On board
• Crew training in Japanese cultural specifics
Air France’s 15,000 hostesses and stewards are trained to take the cultural
specifics of customers into account, including those of its Japanese customers.
Over 200 Japanese nationality flight attendants offer an exclusive service on
board flights to and from Japan. KLM crews also have Japanese members.
• Tailoring in-flight services to our customers
On both airlines, in-flight announcements are made in Japanese.
Air France offers its customers the possibility of reading a selection of newspapers and magazines in Japanese, as well as a Japanese version of the
Air France and KLM in-flight magazines, called “Bon Voyage”. In each Air France
cabin, a personal, in-seat video can screen up to 125 films in nine languages,
including some films in the original Japanese version or with subtitles. In all,
some 600 hours of programming are available. A choice of 200 to 300 CDs
with an extensive range of music types is also on offer, allowing passengers to
compile their own personal programme of music.
The Company also provides a range of personalized services for its Japanese
customers. The flight attendants offer all passengers menus translated in
Japanese, enabling them to choose a hot Japanese dish, along with oshiboris
(hot or cold towels) once they are comfortably settled in their seat in the cabin.
Air France and KLM provide dishes from around the world thanks to listening
attentively to customer wishes with respect to their taste in food.
In Air France Première and Business class, “otsumamis” Japanese biscuits
are served with the appetizer. Flight attendants also offer passengers a choice
of Japanese green tea, cold saké, Misoshiru Japanese soup, soy sauce and
chopsticks.
In World Business Class, KLM also offers Japanese green tea and cold saké.
On flights from Japan to Paris-Charles de Gaulle, Air France offers La Première
and Business customers “Origiri”, rice balls with a prune and salmon filling,
wrapped in seaweed, available in the self-service buffet. Cold, smoked Oolong
tea is available for all passengers throughout the flight.
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SkyPriority: exclusive benefits
from check-in to baggage delivery
SkyPriority: exclusive benefits
from check-in to baggage
delivery
At SkyTeam level, SkyPriority delivers the most exclusive benefits offered by
the Alliance’s 20 member airlines to ensure the smoothest possible experience
for passengers travelling in First Class / Business / Premium Economy and for
SkyTeam Elite Plus members.
SkyPriority is operational at the international airports of Narita and Haneda in
Tokyo and Kansai in Osaka. The instantly-recognizable SkyPriority logo is printed
on boarding cards and features on all airport signage.
The free service offers eligible passengers priority at check-in, faster, privileged
access to security checks and customs formalities, plus priority boarding,
disembarkation and baggage delivery on arrival.
SkyTeam is the first airline alliance to offer Premium passengers a series of priority
ground services. This service is now available at over 1,000 airports worldwide.
Flying Blue, the leading
frequent flyer programme
Flying Blue, Europe’s leading frequent flyer programme, has 21 million members
and is offered by 35 airlines and over 100 non-airline partners.
The more its members travel, the more their loyalty is rewarded. With the Flying
Blue card, customers can access a whole raft of services specially designed to
make travelling more enjoyable.
On the www.airfrance.fr and www.klm.com websites, members are free to
consult their accounts at all times, directly order their award tickets, request
updates and access Web@wards, the special reward ticket promotions that
are available only online. To find all these programme offers, a full-fledged
“web boutique”, the Flying Blue Store, is accessible to Flying Blue members at
www.flyingblue.com
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Stay connected with
mobile websites and apps
The latest technologies serving our customers
Before and after your trip,
find Air France and KLM
on Facebook and Twitter
On Facebook and Twitter, Air France and KLM answer their customers’ travel
questions seven days a week. KLM answers users in seven languages, 24/7.
Air France provides service in nine languages and answers customers’ questions
in French and English 24/7. These services are available 24/7 in Japanese on
Air France’s Facebook and on the Twitter account @AirFranceJP.
Do you have a doubt about your departure time or the maximum baggage
weight? Air France and KLM teams are at your service before, during and after
your trip and will give you a prompt answer. The airlines have also developed
their own booking tool where customers can book their tickets on Facebook.
The Air France and KLM Facebook pages currently have close to 9 million fans
and offer product and service information in addition to contests and special
offers. The airlines are also active on Twitter, boasting over a million followers.
Mobile sites and apps
Air France and KLM customers equipped with a smartphone can benefit from
a number of free apps and mobile websites (http://mobile.airfrance.com and
http://mobile.klm.com) allowing them to purchase a ticket and manage their
booking directly on their mobile phone.
A “my space” section gives customers the option to enter and save their personal information for purposes of booking flights, checking in or modifying tickets
in a few simple clicks. This service is available in Japanese.
To round out its presence on iPhone and Android, the airline is offering two
new apps for download free of charge: « Best offers by Air France » on iPhone,
and the new « Air France » app on iPad. With large visuals to inspire a desire to
escape to faraway places, easy browsing, and direct access to the best fares to
help prepare their journey, customers can jet off at the best possible price and
make optimum use of travel guides to Air France destinations.
AF Connect and KLM Connect,
an exclusive, free service
When booking their flight, customers benefit from AF Connect and KLM Connect,
an exclusive, free service, with no registration or subscription, which proactively
informs customers of any changes and irregularities during their trip. With the cell
phone number and e-mail address provided by the customer when purchasing
their trip, Air France or KLM will inform and propose an alternative, from 14 days
before departure, either by telephone, text message or e-mail, of any delay or
flight cancellation, a change in gate or after take-off, delayed baggage delivery.
Air France and KLM are the first airlines to offer their passengers a proactive
information service on such a wide scale throughout their network.
To be personally notified, each customer must ensure that Air France or KLM
has a sure way of contacting them by providing contact details (phone, mobile
or email) that they will be using during their trip. This information can be provided
at the time of booking, either via a call centre, an Air France ticket office, a travel
agency, on a website or via the «Manage your reservations» section on the
Air France and KLM websites.
23
2014 APRIL MAY JUNE
【ボン ヴォヤージュ】
ヘミングウェイの
パリ左岸。
風車の国の
ガストロノミー最前線をゆく。
オランダ
知られざる
美食天国。
この機内誌はご自由にお持ち帰りください
62 years of Air France presence in Japan
• 26 November 1952: First scheduled Paris-Tokyo service by Lockheed Super
Constellation L748. The Air France flight time was 50 hours with 4 intermediate
stopovers.
• 1955: The Company recruited its first Japanese air hostesses.
• 1958: Air France inaugurated the polar route serving Japan with a stopover in
Anchorage, with a total flight time of 28 hours. The service was operated by the
Super Starliner L1649.
• 1960: the Boeing 707 was brought into service on the polar route via Hamburg
and Anchorage – two weekly flights, with a flight time of 17 hours excluding
stopovers.
• 1970: Flights to Osaka launched as a continuation of the Tokyo service.
• 1972: Boeing 747 brought into service on the polar route.
• 1985: Paris-Tokyo-Osaka service became daily.
• 1986: first non-stop Paris-Tokyo flight christened «the Rising Sun», with
approximately 12 hours flight time by Boeing 747.
• 2004: Boeing 777-300 began serving Japan.
• 2010: the A380 was brought into service on the Tokyo-Paris route, making
Japan the first Asian destination served by the Company’s super jumbo.
• 2012: Air France offers 35 weekly flights to Japan, including 14 flights on a
code-share basis with Japan Airlines.
• 2014: Air France serves Haneda airport, close to Tokyo city centre, in addition
to Narita.
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Le ciel passionnément
The sky, our passion
Air France and KLM,
a rich history for an ambitious future
KLM and Air France both came into being on 7 October, the former in 1919,
bearing the name of Koninklijke Luchtvaartmaatschappij, Royal Dutch Airlines for
the Netherlands and its colonies, and the latter in 1933, formed from a merger of
five French airlines: Air Union, Air Orient, Société Générale de Transport Aérien
(SGTA), the CIDNA and Aéropostale.
They were both among the few existing airlines to have been founded before the
Second World War. Both have been pioneering players in civil aviation.
KLM is celebrating its 94th anniversary this year. As for Air France, this year is the
occasion to retrace 80 years of creativity and the art of receiving passengers, as
well as 80 years of fashion, film, design and innovations.
Events and accessories
to celebrate Air France’s 80th
anniversary
In partnership with Airbus, an Airbus A380 with an 80th anniversary logo can
currently be seen criss-crossing the skies. An Airbus A320 sports the same logo
on the Company’s medium-haul routes. Both aircraft will keep this special livery
for one year.
Throughout the year, 80th anniversary customized products are also being
offered to customers – paper menus, oshibori, amenity kits, cups, a special film
cycle in the in-flight entertainment programme, etc.
80 years of passion on the internet
- A website devoted to Air France’s 80th anniversary tells the story of Air France
based on four passions: network, professions, design and customers, illustrated
by many photos and videos.
80ans.airfrance.com - 80years.airfrance.com.
- A range of 80th anniversary-branded products are available on the AF Shopping website and on board. These include watches, Moleskine notebooks and
baggage tags etc.
shopping.airfrance.com
27
Air France-KLM Press Office - March 2014
http://www.airfranceklm.com/en