ABOUT US
Nobody brings you closer to the New York business community. Crain’s New York Business has unique access to city and
state officials, business leaders and senior-level executives across all industries in all five boroughs. Crain’s is constantly
innovating to provide content and resources that meet the needs of this community. Our integrated approach in print, digital,
in-person events and custom opportunities, aligns powerful content with a powerful audience.
Where business intersections with life & politics.
Crain’s New York Business is the trusted
voice of the New York business
community—connecting large, mid-sized
and small businesses across the five
boroughs by providing insights, analysis
and opinion on how to navigate New
York’s complex business and political
landscape. Crain’s features reports on
emerging trends, interviews with thought
leaders and industry experts, and
coverage of commercial opportunities,
economic changes, politics and more.
THE FINAL WORD ON BUSINESS.
AWARD-WINNING JOURNALISM: AWARDS
2014 BEST IN BUSINESS AWARDS Winner, General Excellence, Weeklies
(Society of American Business Editors and Writers)
2014 BEST IN BUSINESS AWARDS
Finalist, Weeklies, for Investigative, Explanatory Journalism and Feature categories
(Society of American Business Editors and Writers)
2014 BEST IN SHOW BEST WEBSITE (Association of Area Business Publications)
2014 BEST MULTIMEDIA STORY, BEST FEATURE, BEST PERSONALITY PROFILE
(Association of Area Business Publications)
2015 BEST CROSS-PLATFORM PACKAGE
(Jesse H. Neal National Business Journalism Awards)
2015 BEST MEDIA BRAND
(Jesse H. Neal National Business Journalism Awards)
2015 BEST USE OF MOBILE
(Jesse H. Neal National Business Journalism Awards)
Informative, well presented, easy to
read, and pertinent to the needs of
business owners and operators.
READER TESTINOMI AL
2014 SIGNET READERSHIP STUDY
OUR AUDIENCE
REACH AND ENGAGEMENT
REACH
W E E K LY P R I N T
140,000
AV E R A G E M O N T H LY
U N I Q U E V I S I TO R S TO W E B
580,000
ENGAGEMENT
o
94% of Crain’s readers subscribe personally
or at their offices to the print edition
o
Crain’s print readership is 140k, with close
to a 3 person pass along rate
o
Readers spend over 26 minutes on average
with a print edition of Crain’s
o
Crainsnewyork.com is accessed an average
of 6+ times per week, and over 8+ times per
week for those subscribing to our
newsletters
MANAGERIAL/
PROFESSIONAL
REACH
o
Over 70% of newsletter subscribers say
‘Crain’s New York Business is an important
business resource’
o
Over 60% of subscribers say ‘I regularly find
information in Crain’s New York Business
relevant to my business that I cannot get
anywhere else’
o
70% of Crain’s subscribers ‘took some
action’ based on seeing ads in Crain’s
New York Business
87%
91%
COLLEGE
G R A D U AT E S
SOURCE: 2014 SIGNET READERSHIP STUDY, DECEMBER AAM STATEMENT, GOOGLE ANALYTICS
PRINT AND DIGITAL COMBINED STATS
I N C O M E & N E T W O R TH
Average income
of subscribers
Average home value
of subscribers
Crain’s subscribers
have on average
Average household net
worth of subscribers
$509k
$1.33 million
$1.86 million
$2.53 million
in investments/investable assets
P R O F E S S I O N AL
Crain’s Subscribers as identifying
Top Management / C-suite
OVER
65%
G E O G R AP H Y
Live in Tri-State Area
Work in Tri-State Area
OVER
1/3
Crain’s subscribers currently serving
on one or more boards
GENDER
94.9%
94.3%
Male
Female
60%
40%
SOURCE: 2014 SIGNET READERSHIP STUDY
PURCHASING BEHAVIOR
76%
OVER
36%
89%
of subscribers are
‘involved in purchase or
lease decision making of
products and services’
of Crain’s subscribers
are considering
expansion plans over
the next three years
of Crain’s subscribers
have flown at least
once in the past year
91%
of Crain’s subscribers
have stayed in a
domestic hotel in the
past year
93%
of Crain’s subscribers
dine out at least once
per week
89%
of subscribers attended
a cultural event in the
past year
69%
of subscribers attended a
gym (or related activity) in
the past year
83%
of subscribers purchased
wine/liquor/ spirits in the
past year
82%
of subscribers have
had a fine dining
experience in the
past year
79%
of subscribers took
a vacation in the
past year
SOURCE: 2014 SIGNET READERSHIP STUDY
In-depth coverage of New York’s top
industries, delivered on multiple
platforms. Content is developed both
from our newsroom and our Custom
Content Studio to round out a versatile
profile of a particular topic.
360° REACH
BUSINESS SECTORS: REAL ESTATE
Opportunities
include:
FEATURED EDITORIAL REPORTS
Dedicated real estate reports and coverage in every issue
REAL ESTATE DAILY EMAIL ALERT
A summary of the day's top NYC real estate industry headlines
and deals
REAL ESTATE DAILY BLOG/RED WRAP
A round up of the day's real estate coverage from around the city
THE VIEW ON REAL ESTATE WITH DAN GEIGER
A popular video series where Crain’s Dan Geiger interviews
leading real estate industry professionals
CONFERENCES
Keynotes by top execs, panel discussions & networking
LISTS
Top Property Sales, Top Office Leases, Top Property Managers
and more
FEATURED ADVERTISING SECTIONS
On the Market and REBNY Gala feature
Delivered weekly, Crain’s brings readers awardwinning coverage, opinion and in-depth reporting.
Covering all aspects of business and life, Crain’s
reaches influential and affluent executives in all
five boroughs.
PRINT
o
Unparalleled coverage of New York City
o
Weekly in-depth reports on politics, real estate,
small business, technology, culture, the economy
and more
o
Features, highlighting people and organizations
making a difference in NYC like Most Connected
New Yorkers, Top Entrepreneurs and Hall of Fame
o
Weekly research and lists, including Fastest
Growing Companies, Top Accounting Firms and Top
Privately Held Companies
o
Featured advertising sections
o
Unique ad opportunities including gatefolds,
polybags, belly bands, inserts and high impact units
o
Opinions and blogs
HALF PAGE SPREAD
COVER UNITS
INSIDE GATEFOLD
UNIQUE AD UNITS
Ren @thertweet - 1h
@CrainsNewYork Morning 10 always
knows exactly what news I wanted to
read - every single morning. #smitten
by #crainsnewyork
DIGITAL
Crainsnewyork.com is the ultimate destination for New York City
business news online. Crain’s offers breaking news, information and
tools to help business leaders and executives run their companies.
Users turn to crainsnewyork.com to stay ahead of the curve and upto-date throughout the day. At Crain’s, a unique synergy exists
between editorial and advertising where both play a role in serving up
solutions for business leaders.
HIGHLIGHTS
o
70% of our web content is
exclusive to web, continuously
updated throughout the day
o
We send 10 weekly and daily
email newsletters and alerts
o
We have 9 Twitter accounts for
segmented communication and
round the clock updates
o
Thousands of breathtaking
photographs, unique to Crain's
o
Fully responsive email
newsletters and responsive
website
o
2015 Jesse H. Neal Award
Winner for Best Use of Mobile
DIGITAL ADVERTISING OPPORTUNITIES
Crain’s offer incredible targeting, reaching a
highly-engaged and responsive audience via
multiple digital platforms: website, daily and
weekly email newsletters, iPad app, social
media and multimedia.
o
o
Seamlessly
integrated advertiser
content opportunities:
sponsored blogs,
natives ads,
webinars, video,
microsites and more
High impact, rich
media and unique ad
units available
o
Category targeting,
including Real
Estate, Health Care,
Small Business and
Tech
o
Highly-engaged
email audience with
open rates above the
industry standard
DIGITAL STATISTICS
Website
Social Media
July Monthly Unique Visitors
595,034
Twitter followers
40,562
22,674
July Monthly Page Views
1,660,812
Facebook likes
July Monthly Visits
1,043,541
(Also on Linkedin, Instagram and Pinterest)
iPad
crainsnewyork.com
Mobile
April iPad App Screen Views
10,724
Accessing site from mobile devices
Choosing the mobile-friendly site
27%
16%
(phone only)
Email
Total Subscribers 301,818
AVERAGE EMAIL OPEN RATES
BUSINESS LISTS
29%
MORNING 10
39%
DAILY ALERT
30%
MORNING INSIDER
41%
DIGITAL NY
28%
REAL ESTATE DAILY
41%
EVENTS CALENDAR
21%
SMALL BUSINESS
21%
HEALTH PULSE/EXTRA
51%
ALL STATS AS OF JULY 2015
Born out of the awardwinning newsroom, our
events bring together the
city’s top business leaders,
political figures and rising
stars for immersive, intense
and stimulating experiences.
Unquestionably the best
opportunities for networking
and learning.
The contacts I made from
the event last year in terms
of partner organizations
and sponsorship have
been very fruitful for us.
We forged relationships
with a few banks who have
sponsored our events and
referred us to other
potential partners.
LAUREN SWARTZ
FOOD EXPORT USA
DEPUTY DIRECTOR
SIGNATURE EVENTS
BREAKFAST FORUMS
INDUSTRY EVENTS
6-8 times a year, Crain’s brings an audience of 200-300
business leaders and executives together with relevant
political figures from the city and state to meet over
pressing topics and hold a discussion or presentation.
These events provide a deep dive into a particular industry or topic relevant to the
New York business community by bringing together key industry figures for panel
discussions and keynotes in an open forum.
FIRST LOOK Covers hot button current issues through
rapid-fire discussions. Past topics covered Superstorm
Sandy and Midtown East Rezoning
Typical attendance is 300-400, however the Fall 2014 Health Care Summit saw
over 800 attendees.
CATEGORIES
INCLUDE
o
Real Estate
o
Arts & Culture
o
Health Care
BUSINESS OF SERIES Past topics include Restaurants, Taxis, Life Sciences, Medical Marijuana
PAST SPEAKERS INCLUDE
PAST SPEAKERS INCLUDE
o
First Deputy Mayor, Tony Shorris
Attorney General, Eric Schneiderman
o
Police Commissioner, Bill Bratton
o
MTA Chairman ,Tom Prendergast
o
NY State Senators, Jeff Klein and Dean Skelos
o
o
Alicia Glen, Deputy Mayor, City of
New York
o
Tom Finklepearl, Commissioner of
Cultural Affairs, City of New York
o
Dennis Friedrich, CEO,
Brookfield Office Properties
o
Ann Huston, Chief Strategy
Officer, Cleveland Clinic
o
Laurie Tisch, Founder,
Laurie Tisch Illumination Fund
o
Isaac Zion, Co-Chief Investment
Officer, SL Green Realty Corp.
o
Stephen Berger, Chairman,
Odyssey Investment Partners
o
Marty Burger, CEO,
Silverstein Properties
o
Thomas Elghanayan, Chairman,
TF Cornerstone
SIGNATURE EVENTS
HALLMARK EVENTS
Our tent pole Features in print and online come together for
these celebratory events that honor our reward recipients.
EVENTS INCLUDE
40 UNDER 40
|
BEST PLACES TO WORK | FAST 50
MOST POWERFUL WOMEN | HALL OF FAME
PAST HONOREES & SPEAKERS
o
Diane von Furstenberg
o
Andrew Kimball
o
Christine Quinn
o
Jon Oringer
o
Jamie Dimon
o
Jonathan Tisch
o
Hon. Michael Bloomberg
o
Jeff Barker
o
Anna Wintor
o
Danny Meyer
2015 CALENDAR AT A GLANCE
JAN
Crain’s Business Breakfast Forum:
Cyrus R. Vance, Manhattan District Attorney
APR
Crain’s 40 Under 40 Reception
APR
Crain’s Business of Series: Life Sciences
MAR
Crain’s Arts & Culture Breakfast
MAY
Crain’s Health Care Summit
MAR
Crain’s Real Estate Conference
MAY
MAR
Crain’s Business Breakfast Forum:
NYC City Council Members
Crain's Business Breakfast Forum:
Merryl H. Tisch, Chancellor NY Board of Regents
JUN
Crain’s Business Breakfast Forum:
Howard Zemsky, Empire State Development
SEPT
Crain’s Most Powerful Women Luncheon
OCT
Crain’s Fast 50 Reception
SEPT
Crain’s Arts & Culture Breakfast
OCT
Crain’s Made in New York Trade Show
SEPT
Crain’s Business Breakfast Forum:
NOV
Crain’s Hall of Fame
NOV
Crain’s Health Care Summit
DEC
Crain’s Best Places to Work Awards
Senator John J. Flanagan, Temporary
President and Majority Leader, NYS Senate
SPONSORSHIP OPPORTUNITIES
At Crain's New York Business, sponsoring companies
have direct access to NYC’s business leaders and
decision-makers.
Sponsorship packages are typically tiered into three levels
(Platinum, Gold and Silver) with a variety of benefits
including but not limited to:
o
Category exclusivity
o
High-level networking with
industry leaders and
executive decision-makers
o
Literature distribution,
sampling, product demo or
exhibition
o
On-site branding
o
Thought leadership
positioning by aligning your
brand with New York’s
industry leaders and
innovators
o
Business development
through face-to-face
interaction with potential
customers and clientele
o
Tickets to attend the event
We are a content company, delivering all
types on multiple platforms. Our Custom
Studio brings our expertise together with a
client’s vision to produce everything from
annual reports to video series.
CUSTOM STUDIO
With the same prestigious acumen as our News department, our Custom Studio can develop a variety of content
and programs. We work closely with clients to find the right mix of content solutions that fit their unique business
and promotional needs and then work hand-in-hand to execute the initiatives. Spearheaded by professionals such
as Elaine Pofeldt, former Senior Editor at Fortune Small Business and a frequent contributor to Money Magazine,
the Custom Studio can produce virtually any form of content and engagement.
CAPABILITIES
SAMPLE CLIENTS
INCLUDE
o
Annual Reports
o
Sponsored Blogs
o
Targeted Email Marketing
o
Curated Roundtables
o
o
Events
o
Advertorials
Featured Advertising
Sections
o
Research
o
Thought Leadership
o
Videos
o
White Papers
o
Infographics
o
Microsites
o
Directories
o
Social Media Programs
FEATURED ADVERTISING SECTIONS AND MICROSITES
Each month, Crain’s Custom Studio produces content around a relevant topic not typically covered by the Crain’s newsroom. These standalone sections
are published within the pages of the print magazine as well as online. Our featured advertising sections offer the opportunity to advertise against
content that is relevant and completely focused to your industry while also unique to your business and promotional needs.
2 0 1 5 F E AT U R E D AD V E R T I S I N G S E C T I O N S
o
Corporate Events & Holiday Parties Guide
o
Real Estate: On the Market
o
Corporate Profiles in Accounting
o
Executive Health
o
Giving Guide
o
Meeting Planner's Guide
o
REBNY Gala
o
Off-Site Success
o
Wealth Management
o
Corporate Relocation Guide
o
Small Business Guide
o
Concierge Travel
CASE STUDIES
I S R AE L D I S C O U N T B AN K
Israel Discount Bank
wanted to alert the New York market
that it is a strong partner for the New
York nonprofit sector.
OBJECTIVE:
Created an ad that has
the look and feel of a news story.
We interviewed the executives at
IDB and created a compelling story
that was transformed into an ad.
Once the ad ran, the client sent
press releases to various news
outlets stating that there was
breaking news in Crain’s New York
Business.
SOLUTION:
F E I N S T E I N I N S T I TU T E AN N U AL R E P O R T
Create a report for the Feinstein Institute to keep its
supporters apprised of its important work.
OBJECTIVE:
Crain’s Custom Studio worked with the Communications
Group at the Feinstein Institute to produce a 40-page print annual
report to be sent to its supporters. The editorial expertise and design
capabilities came together in creating this visually striking project,
which tells the story of the organization’s achievements staying true
to their design sensibilities and edit standards.
SOLUTION:
5BOROS
5boros is a lifestyle and entertainment brand
that taps into the excitement and vibrancy of all
of New York City’s five boroughs. 5boros
reaches a highly engaged, affluent audience
through a quarterly print publication, online at
5boros.com, the 5boros weekly newsletter, inperson events and custom executions.
M AD E I N N E W Y O R K T R AD E S H O W
N E W Y O R K S TO R I E S T V S H O W
Made in New York is a day of education and
networking designed to benefit New York state
business owners/operators in the food and
beverage industries. Crain’s brings together
buyers and sellers in this business to business
environment aimed to stimulate revenue
opportunities, educate and inspire.
New York Stories is an inspirational and
educational television series featuring
stories of entrepreneurs throughout the five
boroughs of NYC, airing on NYC Life
channel. In each episode, Crain’s Publisher
Jill Kaplan introduces viewers to
hardworking entrepreneurs and business
owners who represent a myriad of
neighborhoods, industries and
backgrounds across the five boroughs.
CRAIN’S MADE IN NEW YORK TRADE SHOW
PANELS INCLUDED
Making Finance
Work for You
Today’s Specialty
Food Consumer
Pitching for Press
Food and Ecommerce:
Challenges and
Opportunities
2014 EXHIBITORS
Exporting Your Product:
A Company Perspective
and Available Resource
Amy's Bread
Brooklyn Brewery
Granola Lab
Pleasant Valley Wine
Anarchy in a Jar
Brooklyn Cupcakes
Great Performances
Port Morris Distillery
Aunt Butchie’s
City Saucery
Hella Bitters
Prohibition Distillery
How to get New York
State Products into New
York City Restaurants,
Hotels and Bars
Beecher's Cheese
Dutch's Spirits
Kossar's Bialys
Salt of the Earth
Blue Hill Yogurt
Early Girl Farm
Liddabit Sweet
Southern Tier Brew
Bobbysue's Nuts
Empire Brewing
Michael's of Brooklyn
TMI Foods
Brad's Organic
Gillies Coffee
Paumonok Vineyards
Widow Jane
PARTNERS
CONTACT
Irene Bar-Am
Advertising Director
CRAIN'S NEW YORK BUSINESS
685 Third Avenue
New York, NY 10017
Office: (212) 210-0133
ibaram@crainsnewyork.com
crainsnewyork.com