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TECHNOLOGY
Course
Management
Guide on CD
Instructor
Support Slides
on CD
Instructor
Resource
on CD
Student CD
Interactive
Games on CD
DVD Series
Milady U Online
Licensing
Preparation
MindTap
*Contents may vary. Please refer to specific product page for complete details.
CourseMate
eBook
Instructor
Website
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Catalog Contents
Cosmetology 2-3
MindTap 4-5
Esthetics 6
Advanced Esthetics 7-8
Makeup 7
Nail Technology 9
Barbering 10
Salon & Spa Management 1 1
Business Training 12-13
Massage 14-15
Instructor Training 16
Featuring . . .
Co
Milady Standard on
Editi
smetology, 13th
Nail
Milady Standard
ition
Ed
h
Technology, 7t
Razor
Milady Standard
Cutting
Milady Standard
Updos
1
Milady Standard Cosmetology, 13th Ed.
Since 1938, Milady Standard Cosmetology has been the premier textbook for Cosmetology education. Each
subsequent edition has evolved with the changing styles of the era while maintaining a firm foundation in
the basic procedures and applications of beauty culture that have endured for generations.
1,129 pp., 8 ½” x 11”, ©2016
Hardcover ISBN-13: 9781285769417 • List Price: $117.95
Softcover ISBN-13: 9781285769431 • List Price: $112.95
eBook Printed Access Card ISBN-13: 9781305654730 • List Price: $117.95
FOR THE STUDENT
Theory Workbook
ISBN-13: 9781285769455 • List Price: $50.95
Practical Workbook
ISBN-13: 9781285769479 • List Price: $50.95
Exam Review
ISBN-13: 9781285769554 • List Price: $36.95
FOR THE INSTRUCTOR
Course Management Guide Binder
ISBN-13: 9781285769660 • List Price: $321.25
Course Management Guide on CD
ISBN-13: 9781285769677 • List Price: $510.00
Instructor Support Slides on CD
ISBN-13: 9781285769684 • List Price: $178.50
SPANISH
Milady Standard Cosmetology, 13th Ed.
ISBN-13: 9781285772622 • List Price: $137.95
Theory Workbook
ISBN-13: 9781285769462 • List Price: $60.95
Practical Workbook
ISBN-13: 9781285769486 • List Price: $60.95
Exam Review
ISBN-13: 9781285769585 • List Price: $46.95
Study Guide: The Essential Companion
Study Guide: The Essential Companion
ISBN-13: 9781285769639 • List Price: $59.95
ISBN-13: 9781285769646 • List Price: $69.95
Online Licensing Preparation
Situational Problems
Printed Access Card ISBN-13: 9781285769790
Length of Access: 1 year • List Price: $34.75
ISBN-13: 9781285769653 • List Price: $42.95
MindTap
Length of Access: 2 years
Printed Access Card ISBN-13: 9781305632028
List Price: $249.95
VIETNAMESE
Milady Standard Cosmetology, 13th Ed.
Online Licensing Preparation
ISBN-13: 9781285769448 • List Price: $137.95
Length of Access: 1 year
Printed Access Card ISBN-13: 9781285769790
List Price: $34.75
Online Haircutting Simulation
Length of Access: 2 years
Printed Access Card ISBN-13: 9781305498044
List Price: $49.95
Previous Edition ISBNs
Milady Standard Cosmetology, 12th Ed.
Hardcover ISBN-13: 9781439059302 • List Price: $117.95
Softcover ISBN-13: 9781439059296 • List Price: $112.95
eBook Printed Access Card
ISBN-13: 9781439058985 • List Price: $117.95
Theory Workbook
ISBN-13: 9781439059234 • List Price: $50.95
Practical Workbook
ISBN-13: 9781439059227 • List Price: $50.95
Exam Review
ISBN-13: 9781439059210 • List Price: $36.95
Study Guide: The Essential Companion
ISBN-13: 9781439059241 • List Price: $59.95
Situational Problems
ISBN-13: 9781439059203 • List Price: $42.95
Student CD
ISBN-13: 9781439059197 • List Price: $82.95
CourseMate
Printed Access Card
ISBN-13: 9781133281566 • List Price: $162.95
2
milady.com
Online Licensing Preparation
Length of Access: 1 year
Printed Access Card ISBN-13: 9781439058992
List Price: $34.75
Course Management Guide Binder
ISBN-13: 9781439059289 • List Price: $321.25
Course Management Guide on CD
ISBN-13: 9781439059272 • List Price: $510.00
DVD Series
ISBN-13: 9781439058978 • List Price: $995.95
Instructor Support Slides on CD
ISBN-13: 9781439059265 • List Price: $178.50
Interactive Games on CD
ISBN-13: 9781439058855 • List Price: $99.95
Student CD (School Version)
ISBN-13: 9781439059180 • List Price: $913.75
SPANISH
Milady Standard Cosmetology, 12th Ed.
ISBN-13: 9781439059029 • List Price: $137.95
Theory Workbook
ISBN-13: 9781439059104 • List Price: $60.95
Practical Workbook
ISBN-13: 9781439059128 • List Price: $60.95
Exam Review
ISBN-13: 9781439059074 • List Price: $46.95
Study Guide: The Essential Companion
ISBN-13: 9781439059135 • List Price: $69.95
Situational Problems
ISBN-13: 9781439059098 • List Price: $52.95
CourseMate
Printed Access Card
ISBN-13: 9781133936077 • List Price: $182.95
Online Licensing Preparation
Printed Access Card
ISBN-13: 9781439058992 • List Price: $34.75
Course Management Guide on CD
ISBN-13: 9781439059142 • List Price: $561.00
Instructor Support Slides on CD
ISBN-13: 9781439058862 • List Price: $188.75
* Pricing information subject to change
Cosmetology Titles
Milady Standard Razor Cutting
Natural Hair Care & Braiding
Nick Arrojo
Diane Carol Bailey with Diane DaCosta
Haircoloring and Chemical Texture
Services, 2nd Ed.
128 pp., 8 ½” x 11”, Softcover, ©2016
ISBN-13: 9781285778075 • List Price: $19.95
304 pp., 8 ½” x 11”, Softcover, ©2014
ISBN-13: 9781133693680 • List Price: $40.95
105 pp., 8 ½” x 11”, Spiral-bound, ©2012
ISBN-13: 9781439058947 • List Price: $35.95
Instructor Resource on CD
ISBN-13: 9781305627956 • List Price: $127.50
DVD Series
ISBN-13: 9781285778082 • List Price: $149.95
Student Workbook
ISBN-13: 9781133765653 • List Price: $25.95
Course Management Guide on CD
ISBN-13: 9781133765622 • List Price: $285.50
DVD Series
ISBN-13: 9781133765639 • List Price: $399.95
Haircutting, 2nd Ed.
Milady Standard Updos
140 pp., 8 ½“ x 11”, Spiral-bound, ©2012
ISBN-13: 9781439058961 • List Price: $35.95
Timothy Johnson
Spanish Edition
ISBN-13: 9781439058954 • List Price: $40.95
192 pp., 8 ½” x 11”, Spiral-bound, ©2015
ISBN: 9781285444499 • List Price: $30.95
Instructor Resource on CD
Spanish Edition
ISBN-13: 9781439058930 • List Price: $40.95
Instructor Resource on CD
ISBN-13: 9781439058848 • List Price: $127.50
DVD Series
ISBN-13: 9781439058831 • List Price: $399.95
Making it Count: Math for the Beauty &
Wellness Industry
Terry Clark & Cathy Frangie
186 pp., 8 ½” x 11”, Softcover, ©2013
ISBN-13: 9781111641443 • List Price: $25.95
Course Management Guide on CD
ISBN-13: 9781439058824 • List Price: $127.50
ISBN-13:9781111641467 • List Price: $285.50
DVD Series
ISBN-13: 9781439058817 • List Price: $399.95
Beauty & Wellness Dictionary, 3rd Ed.
360 pp., 5 ½” x 8 ½”, Softcover, ©2014
ISBN-13: 9781133686989 • List Price: $39.95
Anatomy & Physiology Reference for
Beauty and Wellness Professionals, 2nd Ed.
33 pp., 8 ½” x 11”, Spiral Bound, ©2012
ISBN-13: 9781111642112 • List Price: $28.95
Spanish Edition ISBN-13: 9781111642129
List Price: $35.95
Anatomy & Physiology Wall Charts, 2nd Ed.
8 Full-color, 26 ½” x 36” Posters
ISBN-13: 9781133277781 • List Price: $203.95
cengageasia.com
3
4
5
Milady Standard Esthetics Fundamentals, 1 1th Ed.
The rapidly expanding field of esthetics has taken a dramatic leap forward in the past decade, and this
up-to-date text plays a critical role in creating a strong foundation for the esthetics student. Focusing on
introductory topics, including history and opportunities in skin care, anatomy and physiology, and infection
control and disorders, it lays the groundwork for the future professional to build their knowledge.
758 pp., 8 ½” x 11”, Hardcover, ©2013
ISBN-13: 9781111306892 • List Price: $144.95
eBook Printed Access Card ISBN-13: 9781111307066 • List Price: $144.95
FOR THE STUDENT
Student Workbook
ISBN-13: 9781111306915 • List Price: $79.95
Exam Review
ISBN-13: 9781111306922 • List Price: $49.95
Step-By-Step Procedures
ISBN-13: 9781111307097 • List Price: $38.95
Student CD
ISBN-13: 9781111306946 • List Price: $82.95
Milady U Online Licensing Preparation
Length of Access: 1 year
Printed Access Card ISBN-13: 9781111307042
List Price: $34.75
CourseMate
FOR THE INSTRUCTOR
Course Management Guide Binder
ISBN-13: 9781111306908 • List Price: $223.75
Course Management Guide on CD
ISBN-13: 9781111306953 • List Price: $285.50
FOR PROGRAMS
RS
UP TO 600 HOU
SPANISH
Milady Standard Esthetics Fundamentals, 11th Ed.
ISBN-13: 9781111306991 • List Price: $154.95
Student Workbook
ISBN-13: 9781111306960 • List Price: $84.95
Exam Review
DVD Series
ISBN-13: 9781435402812 • List Price: $995.95
Instructor Support Slides on CD
ISBN-13: 9781111306984 • List Price: $178.50
ISBN-13: 9781111306939 • List Price: $54.95
Milady U Online Licensing Preparation
Printed Access Card
ISBN-13: 9781111307042 • List Price: $34.75
Spanish Translated Instructor Resource on CD
Student CD (School Version)
ISBN-13: 9781111307073 • List Price: $913.75
ISBN-13: 9781111307103 • List Price: $75.50
Interactive Games on CD
ISBN-13: 9781111307080 • List Price: $99.95
Length of Access: 2 years
Printed Access Card ISBN-13: 9781133686798
List Price: $190.95
CourseMate is an online resource that continues
classroom management with interactive student tools.
It provides you with all the reporting needed to track
student engagement, while they access interactive study
tools in a dynamic, online learning environment.
Component 1
Interactive eBook
Features highlighting, note taking,
book marking and in-text search.
6
milady.com
Component 2
Student Learning Pathway
Includes Chapter Preparation, Study
Notes, Audio Glossary, Flash Cards,
Quizzes, Videos, Crossword Puzzles
and Games.
Component 3
Engagement Tracker
A web-based reporting and tracking
tool that allows the instructor to see
each student’s progress across all of
the activities.
* Pricing information subject to change
Milady Standard Esthetics Advanced, 2nd Ed.
Milady Standard Esthetics: Advanced encompasses the broad areas of advanced skin sciences, including
skin disorders and the updated ABC’s of skin cancer; advanced esthetic techniques and devices; spa and
alternative therapies; and working in a medical setting, including plastic surgery procedures and pre- and
post-medical treatments.
980 pp., 8 ½” x 11”, Hardcover, ©2013
ISBN-13: 9781111139094 • List Price: $137.95
FOR PROGRAMS
RS
ABOVE 600 HOU
eBook Printed Access Card ISBN-13: 9781111139230 • List Price: $137.95
FOR THE STUDENT
Student Workbook
ISBN-13: 9781111139117 • List Price: $72.95
FOR THE INSTRUCTOR
Course Management Guide Binder
ISBN-13: 9781111139100 • List Price: $224.25
Course Management Guide on CD
Exam Review
ISBN-13: 9781111139124 • List Price: $49.95
Step-By-Step Procedures
ISBN-13: 9781133013495 • List Price: $38.95
ISBN-13: 9781111139131 • List Price: $285.50
DVD Series
ISBN-13: 9781435412880 • List Price: $995.95
Instructor Support Slides on CD
Student CD
ISBN-13: 9781111139216 • List Price: $82.95
M
ilady U Online Licensing Preparation
Length of Access: 1 year
Printed Access Card ISBN-13: 9781111139162
List Price: $34.75
ISBN-13: 9781111139148 • List Price: $178.50
Student CD (School Version)
ISBN-13: 9781111139223 • List Price: $913.75
Milady Standard Makeup
This cutting-edge addition to the Milady Standard offerings is aimed at anyone and everyone with a
passion and desire for becoming a makeup artist or working in the world of makeup. Milady Standard
Makeup is a full-color text, packed with more than 800 photos and illustrations, covering everything
from anatomy and physiology to color theory, product types and tools. Readers will also learn how to
create natural looks and deal with particular skin types such as mature and acne-prone skin.
530 pp., 8 ½” x 11”, Hardcover, ©2013
ISBN-13: 9781111539597 • List Price: $66.95
eBook Printed Access Card
ISBN-13: 9781285049298 • List Price: $66.95
FOR THE STUDENT
Student Workbook
ISBN-13: 9781111539610 • List Price: $29.95
FOR THE INSTRUCTOR
Course Management Guide on CD
ISBN-13: 9781111539627 • List Price: $285.50
Instructor Support Slides on CD
ISBN-13: 9781111539634 • List Price: $178.50
SPANISH
Milady Standard Makeup
ISBN-13: 9781111539658 • List Price: $72.95
Student Workbook
ISBN-13: 9781111539665 • List Price: $34.95
DVD Series
ISBN-13: 9781111539641 • List Price: $399.95
cengageasia.com
7
Esthetics Titles
Skin Care Practices and Clinical
Protocols: A Professional’s Guide to
Success in Any Environment
Esthetician’s Guide to Client Safety &
Wellness
Sallie Deitz
185 pp., 8 ½” x 11”, Spiral-bound, ©2013
ISBN-13: 9781439057452 • List Price: $42.95
Mark Lees
Skin Care Beyond the Basics, 4th Ed.
Clearing Concepts: A Guide to Acne
Treatment
Anatomy & Physiology Reference for
Beauty and Wellness Professionals, 2nd Ed.
Mark Lees
Mark Lees
514 pp., 8” X 9 ¼”, Softcover, ©2012
ISBN-13: 9781435487451 • List Price: $120.95
239 pp., 7 3/8“ x 9 ¼”, Softcover, ©2014
ISBN-13: 9781133280316 • List Price: $40.95
323 pp., 8” x 9 ¼”, Softcover, ©2013
ISBN-13: 9781111542399 • List Price: $41.95
Judith Culp & Toni Campbell
The Skin Care Answer Book: Real-World
Answers to 275 Most-Asked Skin Care
Questions
232 pp., 8” x 9 ¼”, Softcover, ©2011
ISBN-13: 9781435482258 • List Price: $38.95
33 pp., 8 ½” x 11”, Spiral Bound, ©2012
ISBN-13: 9781111642112 • List Price: $28.95
Spanish Edition
ISBN-13: 9781111642129 • List Price: $35.95
Workbook
ISBN-13: 9781435487444 • List Price: $59.95
Course Management Guide on CD
ISBN-13: 9781435487437 • List Price $285.50
Instructor Support Slides on CD
ISBN-13: 9781435487420 • List Price: $178.50
Milady’s Aesthetician Series:
Lasers and Light Therapy
Milady’s Aesthetician Series:
Peels and Chemical Exfoliation, 2nd Ed.
340 pp., 8” x 9 ¼”, Softcover, ©2010
ISBN-13: 9781428399631 • List Price: $49.95
332 pp., 8” x 9 ¼”, Softcover, ©2011
ISBN-13: 9781435438668 • List Price: $49.95
Milady’s Aesthetician Series:
Microdermabrasion, 2nd Ed.
Milady’s Aesthetician Series:
Treating Diverse Pigmentation
334 pp., 8” x 9 ¼”, Softcover, ©2010
ISBN-13: 9781435438651 • List Price: $49.95
321 pp., 8” x 9 ¼”, Softcover, © 2013
ISBN-13: 9781111318291 • List Price: $49.95
Skin Care and Cosmetic Ingredients
Dictionary, 4th Ed.
M. Varinia Michalun & Joseph C. Dinardo
339 pp., 5 ½” x 8 ½”, Softcover, ©2015
ISBN-13: 9781285060798 • List Price: $51.95
8
milady.com
* Pricing information subject to change
Milady Standard Nail Technology, 7th Ed.
Milady Standard Nail Technology, seventh edition, is packed with new and updated information
on several important topics including infection control, manicuring, pedicuring, chemistry, UV and
LED gels, and the salon business. Chapter objectives have also been revised to provide students and
instructors with measurable, outcomes-based goals that can later be assessed using the end-ofchapter
review questions. This latest edition gives the aspiring nail technician the tools they need to pass their
licensure exam and to launch themselves into a rewarding and successful career.
560 pp., 8 ½” x 11”, Softcover, ©2015
ISBN-13: 9781285080475 • List Price: $119.95
eBook Printed Access Card
ISBN-13: 9781305120648 • List Price: $119.95
FOR THE STUDENT
Student Workbook
ISBN-13: 9781285080512 • List Price: $62.95
Exam Review
ISBN-13: 9781285080543 • List Price: $43.95
Vietnamese Study Summary
ISBN-13: 9781285080567 • List Price: $68.95
Milady U Online Licensing Preparation
Length of Access: 1 year
Printed Access Card ISBN-13: 9781285080611
List Price: $34.75
CourseMate
Length of Access: 2 years
Printed Access Card ISBN-13: 9781285080734
List Price: $165.95
Previous Edition ISBNs
Milady Standard Nail Technology, 6th Ed.
ISBN-13: 9781435497689 • List Price: $119.95
eBook Printed Access Card
ISBN-13: 9781285437880 • List Price: $119.95
Spanish Edition
ISBN-13: 9781435497559 • List Price: $139.95
FOR THE INSTRUCTOR
Student Workbook
ISBN-13: 9781435497641 • List Price: $62.95
Course Management Guide on CD
ISBN-13: 9781285080482 • List Price: $285.50
DVD Series
ISBN-13: 9781285080703 • List Price: $995.95
Instructor Support Slides on CD
ISBN-13: 9781285080499 • List Price: $178.50
SPANISH
Milady Standard Nail Technology, 7th Ed.
ISBN-13: 9781285080598 • List Price: $139.95
Spanish Study Resource
ISBN-13: 9781285080581 • List Price: $74.95
Exam Review
ISBN-13: 9781435497634 • List Price: $43.95
Spanish Study Resource
ISBN-13: 9781435497580 • List Price: $74.95
Study Summary for Vietnamese
ISBN-13: 9781435497610 • List Price: $68.95
Student CD
ISBN-13: 9781435497603 • List Price: $82.95
Milady U Online Licensing Preparation
Printed Access Card
ISBN-13: 9781435497535 • List Price: $34.75
Course Management Guide Binder
ISBN-13: 9781435497672 • List Price: $223.75
Course Management Guide on CD
ISBN-13: 9781435497665 • List Price: $285.50
DVD Series
ISBN-13: 9781418054601 • List Price: $995.95
Milady U Online Licensing Preparation
Instructor Support Slides on CD
ISBN-13: 9781435497658 • List Price: $178.50
Printed Access Card
ISBN-13: 9781285080611 • List Price: $34.75
Interactive Games on CD
ISBN-13: 9781111317119 • List Price: $99.95
CourseMate is an online resource that continues
classroom management with interactive student tools.
It provides you with all the reporting needed to track
student engagement, while they access interactive study
tools in a dynamic, online learning environment.
Component 1
Interactive eBook
Features highlighting, note taking,
book marking and in-text search.
Component 2
Student Learning Pathway
Includes Chapter Preparation, Study
Notes, Audio Glossary, Flash Cards,
Quizzes, Videos, Crossword Puzzles
and Games.
Component 3
Engagement Tracker
A web-based reporting and tracking
tool that allows the instructor to see
each student’s progress across all of
the activities.
cengageasia.com
9
Milady’s Standard Professional Barbering, 5th Ed.
Milady’s Standard Professional Barbering is the primary resource for Barbering students preparing for
their state licensing exam and a successful career in the professional market. It is the only textbook
available that offers an integrated set of supplements to enhance the teaching and learning process.
810 pp., 8 ½” x 11”, Hardcover, ©2011
ISBN-13: 9781435497153 • List Price: $132.95
eBook Printed Access Card ISBN-13: 9781285437910 • List Price: $132.95
FOR THE STUDENT
Student Workbook
ISBN-13: 9781435497139 • List Price: $62.95
Exam Review
ISBN-13: 9781435497122 • List Price: $43.95
Student CD
ISBN-13: 9781435497092 • List Price: $82.95
Procedures DVD
ISBN-13: 9781418050856 • List Price: $63.95
Milady U Online Licensing Preparation
Length of Access: 1 year
Printed Access Card ISBN-13: 9781435497023
List Price: $34.75
FOR THE INSTRUCTOR
Course Management Guide Binder
ISBN-13: 9781435497146 • List Price: $223.75
Course Management Guide on CD
ISBN-13: 9781435497108 • List Price: $285.50
SPANISH
Milady’s Standard Professional Barbering, 5th Ed.
ISBN-13: 9781435497085 • List Price: $143.95
Student Workbook
ISBN-13: 9781435497078 • List Price: $70.95
Exam Review
DVD Series
ISBN-13: 9781401880156 • List Price: $995.95
Instructor Support Slides on CD
ISBN-13: 9781435497115 • List Price: $178.50
ISBN-13: 9781435497061 • List Price: $52.95
Milady U Online Licensing Preparation
Printed Access Card
ISBN-13: 9781435497023 • List Price: $34.75
Student Workbook Answer Key on CD
Interactive Games on CD
ISBN-13: 9781111313333 • List Price: $99.95
ISBN-13: 9781435497016 • List Price: $77.75
CourseMate
Length of Access: 2 years
Printed Access Card ISBN-13: 9781285175188
List Price: $177.95
CourseMate is an online resource that continues
classroom management with interactive student tools.
It provides you with all the reporting needed to track
student engagement, while they access interactive study
tools in a dynamic, online learning environment.
Component 1
Interactive eBook
Features highlighting, note taking,
book marking and in-text search.
10
milady.com
Component 2
Student Learning Pathway
Includes Chapter Preparation, Study
Notes, Audio Glossary, Flash Cards,
Quizzes, Videos, Crossword Puzzles
and Games.
Component 3
Engagement Tracker
A web-based reporting and tracking
tool that allows the instructor to see
each student’s progress across all of
the activities.
* Pricing information subject to change
Salon & Spa Management
Successful Salon and Spa Management, 6th Ed.
Spa Business Strategies: A Plan for Success, 2nd Ed.
Edward J. Tezak
Janet M. D’Angelo
192 pp., 8” x 9 ¼”, Softcover, ©2011
ISBN-13: 9781435482463 • List Price: $77.95
416 pp., 8” x 9 ¼”, Softcover, ©2010
ISBN-13: 9781435482098 • List Price: $90.95
Workbook
ISBN-13: 9781435482470 • List Price: $59.95
Milady U Online Licensing Preparation
Length of Access: 1 year
Printed Access Card ISBN-13: 9781435482494
List Price: $34.75
Instructor Resource on CD
Workbook
ISBN-13: 9781435482104 • List Price: $44.95
Course Management Guide on CD
ISBN-13: 9781435482111 • List Price: $285.50
Instructor Support Slides on CD
ISBN-13: 9781435488038 • List Price: $178.50
ISBN-13: 9781435482487 • List Price: $285.50
cengageasia.com
11
Milady Standard Business Fundamentals, 2nd Ed.
Milady Standard Business Fundamentals is the industry’s premier business training
program. Designed with ease of implementation in mind, Milady will assist your school
with adding “leading edge” business training to your existing curriculum.
3 Increase Enrollment
3 Equip your students with the business skills they need to succeed
3 Make your students more marketable and increase job placement rates
3 Provide your instructors with extensive training
3 Receive Milady’s assistance in implementing the program from beginning to end
New
What the Student Receives
STUDENT COURSE BOOK
GOAL TRACKER
12 LESSONS
• Extensive theory content, business forms,
and systems included
• Engaging, full-color text design
• All lessons compiled together in one,
organized binder
• Each chapter begins with profiles of
industry icons including Jan Arnold, Nick
Arrojo, Kevin James Bennett, Carlos
Cintron, Joanna Czech, The Doves, Ted
Gibson, Kimberly Kimble, Mark Lees,
Gordon Logan, Charlie Price, and Billy
Yamaguchi
• Spiral-bound appointment book created to
help drive organization and results.
• Students can keep track of daily
appointments, record successes and areas
for improvement and create action plans.
• Incorporates the use of the “Booking
Game”
• Enables students to set and track daily
and weekly goals including Service Ticket
Average, Retail Units Sold, Service Sales,
Up-Sells, Clients who Rebook, Referrals,
and Clients Served
Lesson 1: Success Habits
Lesson 2: Accountability
Lesson 3: Communication
Lesson 4: Exceeding Client Expectations:
Customer Service
Lesson 5: Managing Your Finances
Lesson 6: The Needs Assessment
Lesson 7: Getting Retail Results
Lesson 8: Double Your Day
Lesson 9: Building a Clientele: Attracting
the Ideal Client
Lesson 10: Marketing 101
Lesson 11: Planning for Your Future
Lesson 12: S.M.A.R.T. Goals
Student Course Book with Goal Tracker
English Version ISBN-13: 9781285095301
Spanish Version ISBN-13: 9781285095400
*Contact Account Manager for pricing
CourseMate
Length of Access: 2 Years
Printed Access Card ISBN-13: 9781305267091
*Contact Account Manager for pricing
12
milady.com
* Pricing information subject to change
Milady Standard Business Fundamentals, 2nd Ed.
HOW THE BUSINESS FUNDAMENTALS PROGRAM FITS INTO YOUR CURRICULUM:
This program delivers a lot of valuable content. You may be wondering how to fit all of these lessons into your curriculum. Let’s
look at the amount of classroom time actually required to deliver all 12 lessons.
Length of the Business Fundamentals Program = 2 Hours per lesson x 12 lessons=24 Hours
The Average Length of a Cosmetology Program = 1,500 Hours
Therefore, this program requires only 24 out of 1500 hours to deliver its theory content and systems to your students. This
content, once delivered, will then be applied by your students, daily, in the classroom and on the clinic floor. With the realworld application of these business concepts, you are giving your students the opportunity to essentially live as a professional
while in school.
What the School Receives
COURSE MANAGEMENT GUIDE BINDER
• Lesson Plans
• Learning Objectives
• Activities
• Evaluation Rubrics
• Multiple-Choice Tests
Course Management Guide
ISBN-13: 9781285095318 • List Price: $204.00
INSTRUCTOR RESOURCE WEBSITE
MATERIALS TO MARKET THE PROGRAM
• Course Management Guide (PDF)
• Instructor Support Slides
• Video Content
• Audio Clips
• Instructor Training Webinars
• Student Certificate Template
Offering Business Fundamentals is going
to set your school apart from the rest. To
assist you in marketing this program to
prospective students the following tools
have been created for you:
• Promotional Flyers
• Promotional Admissions Video
• Posters
• Website Banner Graphics
List Price: $462.50
[Includes access for all Instructors per site/location.]
INSTRUCTOR TRAINING
Web-based Instructor Training
• Instructors receive access to 14
in-depth webinars that will teach
them how to implement each
lesson effectively and get them
knowledgeable and excited to launch
the program.
• Accessible 24 hours a day, 7 days a week
• Upon completion of all 14 webinars,
instructors will also receive 2 credits
towards Milady’s Master Educator
Certification.
Optional In-Person Instructor Training
Schools will have the option for in-person
instructor training. Milady will bring the
following classes to your school:
• Implementing Business Fundamentals
Part I [2-Day Training]
• Implementing Business Fundamentals
Part II [1-Day Training]
• Retail Fundamentals [1-Day Training]
• Client Development Fundamentals
[1-Day Training]
*Additional fee required
Implementation Support
Schools receive the option of monthly
support calls with an experienced
Milady Academic Trainer.
cengageasia.com
13
Theory & Practice of Therapeutic Massage, 5th Ed.
Mark F. Beck
The Theory and Practice of Therapeutic Massage, fifth edition is the classic text in the massage
industry including the essential knowledge and skills needed to become a successful, professional
massage therapist. Essential topics to the industry such as ethics, hygiene, communication skills,
anatomy and physiology, and body mechanics are discussed.
980 pp., 8 ½” x 11”, ©2011
Hardcover
ISBN-13: 9781435485235 • List Price: $112.95
Softcover
ISBN-13: 9781435485242 • List Price: $101.95
FOR THE STUDENT
Workbook
ISBN-13: 9781435485259 • List Price: $50.95
Exam Review
ISBN-13: 9781435485280 • List Price: $37.95
Student CD
ISBN-13: 9781111125172 • List Price: $82.95
Milady U Online Licensing Preparation
Length of Access: 1 year
Printed Access Card ISBN-13: 9781435485310
List Price: $34.75
CourseMate
FOR THE INSTRUCTOR
SPANISH
Instructor’s Manual
ISBN-13: 9781435485266 • List Price: $119.50
Course Management Guide on CD
ISBN-13: 9781435485273 • List Price: $285.50
Instructor Support Slides on CD
ISBN-13: 9781111036942 • List Price: $178.50
Theory and Practice of Therapeutic Massage,
5th Ed.
ISBN-13: 9781111131456 • List Price: $111.95
Workbook
ISBN-13: 9781111314040 • List Price: $60.95
Exam Review
ISBN-13: 9781111131449 • List Price: $47.95
Student CD (School Version)
ISBN-13: 9781111131463 • List Price: $913.75
Interactive Games on CD
ISBN-13: 9781111313340 • List Price: $99.95
Length of Access: 2 years
Printed Access Card ISBN-13: 9781133673767
List Price: $112.95
CourseMate is an online resource that continues
classroom management with interactive student tools.
It provides you with all the reporting needed to track
student engagement, while they access interactive study
tools in a dynamic, online learning environment.
Component 1
Interactive eBook
Features highlighting, note taking,
book marking and in-text search.
14
milady.com
Component 2
Student Learning Pathway
Includes Chapter Preparation, Study
Notes, Audio Glossary, Flash Cards,
Quizzes, Videos, Crossword Puzzles
and Games.
Component 3
Engagement Tracker
A web-based reporting and tracking
tool that allows the instructor to see
each student’s progress across all of
the activities.
* Pricing information subject to change
Massage Therapy Titles
Touch and Movement: Palpation and Kinesiology for Massage
Therapists
Massage Therapy: What It Is and How It Works
Julie Goodwin
450 pp., 8” x 9 ¼”, Softcover, ©2010
ISBN-13: 9781418012335 • List Price: $32.95
507 pp., 8 ½” x 11”, Spiral-bound, ©2013
ISBN-13: 9781439056578 • List Price: $76.95
eBook Printed Access Card ISBN-13: 9781285049274 • List Price: $76.95
Steven Schenkman
Course Management Guide on CD
ISBN-13: 9781439056554 • List Price: $285.50
Instructor Support Slides on CD
ISBN-13: 9781439056547 • List Price: $178.50
CourseMate
Length of Access: 2 years
Printed Access Card ISBN-13: 9781133282594 • List Price: $76.95
The Visual Guide to Swedish Massage
Mark F. Beck
147 pp., 8 ½ “ x 11”, Spiral-bound, ©2014
ISBN-13: 9781133600954 • List Price: $25.95
The Complete Spa Book for Massage Therapists
Steve Capellini
685 pp., 8 ½” x 11”, Softcover, ©2010
ISBN-13: 9781418000141 • List Price: $59.95
Workbook
ISBN-13: 9781418000158 • List Price: $30.95
The Complete Guide to Lymph Drainage Massage, 2nd Ed.
Ramona Moody French
194 pp., 8 ½” x 11”, Softcover, © 2013
ISBN-13: 9781439056714 • List Price: $54.95
Course Management Guide on CD
ISBN-13: 9781418000172 • List Price: $285.50
Instructor Support Slides on CD
ISBN-13: 9781439060407 • List Price: $178.50
Anatomy & Physiology Reference for Massage Therapists
36 pp., 8 ½” x 11”, Spiral-bound, ©2013
ISBN 13: 9781133704126 • List Price: $28.95
The Massage Therapist’s Guide to Client Safety & Wellness
Deborah Ochsner
282 pp., 7” x 5”, Spiral Bound, ©2010
ISBN-13: 9781428319226 • List Price: $45.95
cengageasia.com
15
Student Instructor Program
Master Educator, 3rd Ed.
474 pp., 8 ½“ x 11”, Softcover, ©2014
ISBN-13: 9781133693697 • List Price: $161.95
Exam Review
ISBN: 9781133776598 • List Price: $49.95
Instructor Resource on CD
ISBN-13: 9781133777052 • List Price: $285.50
CourseMate
Length of Access: 2 years
Printed Access Card
ISBN-13: 9781133776895 • List Price: $206.95
Online Haircutting Simulation
16
milady.com
* Pricing information subject to change
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Request Form
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Cengage Learning Asia Pte. Ltd.
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Tel: (65) 6410 1200 • Fax (65) 6410 1208
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Engaged with you.
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Cengage Learning Asia Pte Ltd
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#02-08 New Tech Park
Singapore 556741
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Fax (65) 6410 1208
Emailasia.info@cengage.com
www.cengageasia.com
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www.cengage.tw
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133 Yanghwa-Ro Mapo-Gu
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Fax (82) 2 322 4927
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8th Floor, Phaholyothin Avenue
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Tel (66) 2 619 0433–5
Fax (66) 2 619 0436
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(Malaysia Branch)
Co. Reg No: 993622K
No. 4 Jalan PJS 11/18
Bandar Sunway
46150 Petaling Jaya, Selangor
Malaysia
Tel (60) 3 5636 8351/52
Fax (60) 3 5636 8302
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Cengage Learning Asia Pte Ltd
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Unit 2105-2106 Raffles Corporate Center
F. Ortigas Jr. Rd., Ortigas Center
Pasig City, Philippines 1605
Tel (63) 2 915 5290 to 93; (63) 2 4706740
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Emailasia.infophilippines@cengage.com
For territories not listed above, please contact Cengage Learning in Singapore
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Company Limited
Suite 1111, 11th Floor, Zen Plaza Building
54–56 Nguyen Trai Street, District 1
Ho Chi Minh City
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Tel (848) 3925 7880
Fax (848) 3925 7881
Emailasia.infovietnam@cengage.com
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How can we help you?
Cengage Learning Asia Pte Ltd
151 Lorong Chuan, #02-08, New Tech Park, Singapore 556741
Tel (65) 6410 1200 Fax (65) 6410 1208
Email asia.info@cengage.com Website cengageasia.com