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1. Anewchapter onoral presentations.
2. New examples dealing with Internet research, cloud computing,
Excel in data analysis and presentation, smart phone research,
and more.
3. New research stories that relate to such organizations or brands
liketheUS Army, Netflix, Snausages, Best Buy, BlackstoneWines,
Rypple, Twitter, Facebook, Ford, and Match.com, and more.
Contents
PARTI: IRNETSREO
ADRCUHCTIONTOBUSINESS
Ch1
Ch2
Ch3
Ch4
Ch5
Researchin Business
Ethics in Business Research
Thinking Like a Researcher
The ResearchProcess: An
Overview
Clarifying the Research
QuestionthroughSecondary
Dataand Exploration
PARTII: RTHESED
GNOFBUSINESS
EAERSCIH
Ch6
Ch7
Ch8
Ch9
Ch10
ResearchDesign: AnOverview
Qualitative Research
ObservationStudies
Experiments
Surveys
PARTII:TH
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NDATA
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LLEOCUTIROCNO
Ch11
Ch12
Ch13
Ch14
Measurement
Measurement Scales
Questionnaires and
Instruments
Sampling
PARTIV:APRNEASLY
ENSTISATAIN
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NOFDATA
Ch15
Ch16
Ch17
Ch18
Ch19
Ch20
Ch21
DataPreparation and
Description
Exploring, Displaying, and
ExaminingData
Hypothesis Testing
Measures of Association
Multivariate Analysis: An
Overview
Presenting Insights and
Findings: WrittenReports
Presenting Insights and
Findings: Oral Presentations
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PamelaS.Schindler,Wittenberg University
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ISBN-10 0071289224
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FORMANAGEMENT
1
1
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1. Provide the latest software: Excel 2010. Instructions and screen
captures are shownusing Excel 2010 throughout the text.
2. Focus on modeling: This edition includes an increased emphasis on modeling and a reduced emphasis on manual solution
methods.
3. Provide current, real-world examples: There are 11 new QA in
Action boxes, 4 newModeling in the Real World, and more than
40 newproblems.
Contents
Ch 1 IntroductiontoQuantitative
Analysis
Ch 2 Probability Concepts and
Applications
Ch 3 DecisionAnalysis
Ch 4 Regression Models
Ch 5 Forecasting
Ch 6 Inventory Control Models
Ch 7 Linear Programming Models:
Graphical andComputer Methods
Ch 8 Linear Programming Applications
Ch 9 Transportation andAssignment
Models
Ch10 Integer Programming, Goal
Programming, and
Nonlinear Programming
Ch11 NetworkModels
Ch12 Project Management
Ch13 Waiting Lines and Queuing
Theory Models
Ch14 Simulation Modeling
Ch15 Markov Analysis
Ch16 Statistical Quality Control
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MichaelE.Hanna,University of HoustonClear Lake
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