EXPERIENCE
Factory PR
October 2011 – November 2012
Public Relations Account Manager
New York, NY
Serve as lead client contact for Women’s RTW and accessory brands such as Foley + Corinna, KARL by Karl Lagerfeld, Hurley and
Macy’s; contribute to agency’s accounts including Betsey Johnson, Black Halo, Mango, MCM, Ruthie Davis, Steve Madden
Secure top-tier features and product placements across all major media outlets – print, broadcast and online
Implement brand strategy, media planning along with celebrity partnerships and seeding efforts
Plan and execute product launches, fashion shows and presentations, retail openings, media junkets and press conferences
Build and manage budgets upwards of $300K; handle all logistical aspects of large scale press events while securing celebrity and
influencer attendance along with key press interviews
Further develop current media relationships while building new contacts with writers, editors, bloggers, stylists and influencers
Analyze press value of media coverage and compose detailed weekly, monthly and annual client reports
Nike Communications
July 2009 – October 2011
Public Relations Account Executive
New York, NY
Primary contact for Luxottica’s Eyewear Portfolio which includes Prada, Chanel, Dolce & Gabbana, Burberry, Persol, Stella
McCartney, Miu Miu, Versace, Tiffany & Co., Tory Burch and Ray Ban eyewear collections
Orchestrated planning and press coverage for co-branded events in conjunction with Luxottica’s luxury eyewear boutique, ILORI,
including the Jason Wu eyewear launch, Fashion’s Night Out events and ILORI boutique openings in premiere markets across the US
Managed red carpet for celebrity, designer and retail events; secured pre/post event press
Cultivated strong relationships with key accessory, fashion, and lifestyle editors along with stylists and producers to secure
prominent coverage ranging from in-book feature stories to national TV segments
Produced and managed seasonal press previews and trend presentations; handled all product pulls for top books and opportunities
Supervised Assistant Account Executive and numerous interns at the agency
Luxury in America Corporation - Designer Anne Bowen
January 2009 – July 2009
In-House Public Relations & Events Associate
New York, NY
Oversaw fashion show preparation and execution for the brand's bridal launch at The Plaza hotel as well as a separate RTW show
Facilitated model castings, supervised numerous interns, researched opportunities for brand expansion
Styled and dressed models, coordinated buyer appointments in showroom, organized sample sales
Monitored and generated media coverage, maintained designer’s schedule
Polly Ryerson PR
August 2008 – March 2009
Public Relations Assistant
New York, NY
Pitched a variety of lifestyle brands such as DANNIJO jewelry, Bonobos menswear and Kenzie Kate Invitations to editors at national
magazines as well as prominent stylists
Developed relationships with editors and stylists, researched and created media lists using Cision
Collaborated with team on press releases; updated clients’ online look books
Coordinated sample trafficking; compiled press clips
Constellation Energy
June 2008 – August 2008
Marketing, Communications & Research Intern
Baltimore, MD
Supported activities of Corporate Marketing Communications department of Fortune 125 company
Researched advertising/sponsorship opportunities, summarized market research findings and prepared presentations
Engaged in corporate community service initiatives including mentorship programs and Habitat for Humanity
Discovery Communications
September 2007 – June 2008
Communications and Corporate Affairs Intern
Washington, D.C.
Collaborated with events team on the Discovery Young Scientist Challenge: contributed to day-flow organization, managed
coordination of prize acquisition, supported internal communications plan execution, tracked executive RSVPs for Awards Ceremony
Executed outreach, promotion and publicity efforts, both internal and external
Coordinated global communications workshop/international media day: provided logistical planning, supported the creation and
assembly of meeting materials, managed on site check-in and assistance
Susan Davis International
May 2007 – September 2007
Public Relations, Media Intern
Washington, D.C.
Developed media lists; created new media reports; authored press releases; contributed to staff meetings
Conducted media pitch calls; supported events; organized press clippings' reports for clients
EDUCATION
Bachelor of Arts in Communication Studies
University of Maryland, College Park, Maryland
Completed May 2008