ARIZONA
HEALTH
SCIENCES
CENTER
STYLE GUIDE
AHSC • STYLE GUIDE
June 2012
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6.1.12
Preface
Because of the size and diversity of the Arizona Health Sciences Center (AHSC) at the
University of Arizona, preparing publications, documents and other media for both internal
and external audiences often raises questions for writers and designers: When is a person’s title
capitalized? What is the correct name of an AHSC affiliate? How is it abbreviated? What logo
should be used in what kind of application?
To answer questions like these and to help promote clarity and consistency throughout
AHSC’s written communications, the AHSC Identification Committee has created this edition of
the Arizona Health Sciences Center Style Guide.
The AHSC Style Guide is designed with a larger purpose in mind as well: to uphold the
University’s image as we communicate about AHSC. The University of Arizona has utilized an
identification guide for many years to ensure a standard image for the University. This assists
in continuing the UA’s visibility and recognition by general audiences, including friends of
the University, donors, legislators, alumni, students, faculty and staff. Those of us associated
with AHSC share in the responsibility of upholding the University’s image as we represent our
endeavors and pursue our mission of serving the Southwest as a center for education, patient
care, research and community service.
AHSC • STYLE GUIDE
The AHSC Style Guide is intended as a “living” document, a resource that reflects the
dynamic nature of AHSC. As changes occur throughout the organization, we will take
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The AHSC Identification Committee consists of individuals from many AHSC entities. Members
advantage of the Internet to update the guide accordingly. The guide is posted online at
http://opa.ahsc.arizona.edu/sites/opa.ahsc.arizona.edu/files/AHSCstyleguide.pdf
If you need further assistance when writing or designing publications, slide presentations,
videos, posters, badges, Web pages, exhibits or any other AHSC-related material, please contact
the AHSC Identification Committee member related to your area (see contacts listed, page 1).
can suggest options for presenting your message to its best advantage.
6.1.12
Al Bravo
AHSC Office of Public Affairs – Phoenix
bravoal@email.arizona.edu
Kayla Coe
The University of Arizona Cancer Center
kmcoe@azcc.arizona.edu
AHSC BioCommunications:
Web Development & Graphics
ritae@email.arizona.edu
Ginny Geib
UA College of Pharmacy
geib@pharmacy.arizona.edu
Jo Gellerman
UA College of Medicine,
Department of Surgery
jgellerm@u.arizona.edu
George Humphrey
AHSC Office of Public Affairs
ghumphre@u.arizona.edu
Phyllis Kabins
UA College of Nursing
pkabins@nursing.arizona.edu
Gerri Kelly
UA Mel and Enid Zuckerman
College of Public Health
gkelly@email.arizona.edu
Darla Keneston
AHSC BioCommunications:
Web Development & Graphics
dkenesto@email.arizona.edu
Katie Maass
UA Sarver Heart Center
kmaass@shc.arizona.edu
Katie Riley
The University of Arizona Health Network
riley@u.arizona.edu
Janet Stark
AHSC Office of Public Affairs
janets@email.arizona.edu
Kim Winker
The University of Arizona Health Network
Kimberly.Winker@uahealth.com
Rita Ellsworth
AHSC • STYLE GUIDE
AHSC Identification Committee
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6.1.12
Table of Contents
AHSC STYLE AND USAGE GUIDE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Arizona Health Sciences Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
The University of Arizona. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
UA College of Medicine. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
The UA College of Medicine – Tucson. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
The UA College of Medicine – Phoenix. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
UA College of Nursing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
UA College of Pharmacy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
UA Mel and Enid Zuckerman College of Public Health. . . . . . . . . . . . . . . . . . . . . 6
The University of Arizona Health Network. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
The University of Arizona Medical Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Trauma Centers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
AHSC Centers and Institutes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
The University of Arizona Foundation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Arizona Board of Regents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
AHSC • STYLE GUIDE
Arizona Legislature. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
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FREQUENTLY REFERRED-TO ENTITIES. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
TITLES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Courtesy Titles and Use of Abbreviated Titles. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Affiliations and Titles. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Arizona Board of Regents Titles. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Legislative Titles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
CAPITALIZATION OF COLLEGES, DIVISIONS, DEPARTMENTS,
SECTIONS AND CENTERS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
PREFERRED SPELLINGS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
MISCELLANEOUS USAGE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
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UA AND AHSC-RELATED LOGOS AND ICONS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
UA Logos. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
UA-Endorsed Logos for Colleges. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Custom Horizontal Logo for AHSC and AHSC-Related Entities. . . . . . . . . . . . . . 14
UA Print Banners. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
AHSC Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Logo Use Rules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Use of Icons. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Collaborative Branding. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Use of Color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
PUBLICATION REQUIREMENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Copyright Statement. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
AHSC Statement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Non-Discrimination and Affirmative Action Statements . . . . . . . . . . . . . . . . . . . 17
Disability-Related Accommodation Statement . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Photo Consent Forms. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
REFERENCES. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
AHSC • STYLE GUIDE
Continuing Medical Education Publication Criteria. . . . . . . . . . . . . . . . . . . . . . . 19
MEDIA CREATION AND SERVICES. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
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Business Cards, Stationery, Envelopes and Note Cards. . . . . . . . . . . . . . . . . . . . . 19
Print Communication Checklist. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
NEWSPAPER AD GUIDELINES. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
AHSC BioCommunications. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
AHSC Office of Public Affairs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
6.1.12
AHSC Style and Usage Guide
Arizona Health Sciences Center
The Arizona Health Sciences Center (AHSC) at the University of Arizona in Tucson is a network of
health-related organizations and activities unique in the state and region. It includes the University
of Arizona Colleges of Medicine (Tucson and Phoenix campuses), Nursing and Pharmacy; the UA
Mel and Enid Zuckerman College of Public Health, The University of Arizona Cancer Center; and
The University of Arizona Medical Center. Arizona’s only academic health sciences center, AHSC
is based on the campus of the University of Arizona in Tucson and maintains a growing presence
on the Phoenix Biomedical Campus in downtown Phoenix. From these locations, AHSC reaches
across the state of Arizona and well beyond its borders to provide health-care education, research,
patient care and service for Arizonans and their neighbors in the Southwest and beyond.
In subsequent references, “AHSC” is acceptable for both internal and external audiences.
For internal publications, “AHSC” may be used on first reference.
The University of Arizona
The University of Arizona is the institution’s legal name and proper title. In all materials intended
for off-campus distribution, the preferred first reference is “the University of Arizona in Tucson.”
For on-campus publications, the University of Arizona (omitting “in Tucson”) is sufficient.
When referring to the University of Arizona in official logos and return addresses, it is correct to
capitalize “The.”
When referring to the University of Arizona in body text, it is correct to lowercase “the.”
Example: I received a great education at the University of Arizona.
On second and subsequent references to the University of Arizona, terms such as “the UA” and
“the University” are acceptable.
AHSC • STYLE GUIDE
Note: The correct abbreviation for the University of Arizona is “UA,” not “U of A.”
“UA” and “the UA” are acceptable on second and subsequent references.
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The University of Arizona College of Medicine
The University of Arizona College of Medicine has two full, four-year medical student programs.
One is in Tucson, at the Arizona Health Sciences Center on the University of Arizona campus; the
other is in downtown Phoenix, at the Phoenix Biomedical Campus. Marketing materials, electronic media and other communications that refer to the UA College of Medicine as a whole – or
that communicate information of a general or overview nature – should use the name, University
of Arizona College of Medicine, and the University of Arizona College of Medicine logo.
Example:
Example:
The University of Arizona College of Medicine is the only allopathic
medical college in Arizona.
Medical students at the University of Arizona College of Medicine have
opportunities to serve in rural communities.
On first reference in text, in titles, signage, news releases and other formal uses, the University of
Arizona is spelled out. On subsequent text references, it is acceptable to shorten the name to
the “UA College of Medicine” or the “UA medical college.” The College should not be abbreviated
“COM” or “C of M.” Although it sometimes is referred to as a “school” of medicine or a “medical
school,” the preferred term is “college.” For the sake of brevity, “COM” is allowed for internal
publications and in headlines and second references on the UA College of Medicine website.
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On second or subsequent references, “College” (capitalized) may be used in internal and promotional materials produced by that specific college. In other instances (news releases and other material for external audiences), “college” should be lowercase on second or subsequent references.
Example: The College of Medicine has graduated more than 3,000 physicians.
Example (on second reference in College of Medicine publications):
The college offers many opportunities, or The College offers many opportunities.
Example (on second reference in material for external audiences):
The college has excellent staff.
The University of Arizona College of Medicine – Tucson
The University of Arizona College of Medicine has campuses in Tucson and Phoenix. When preparing materials that are specific to the University of Arizona College of Medicine in Tucson, on first
reference the name should read, “the University of Arizona College of Medicine – Tucson.”
(NOTE: The name includes an “en dash” between Medicine and Tucson.) On subsequent text references, it is acceptable to shorten the name to “the UA College of Medicine – Tucson.” Acceptable
second references also include: “the College” and “the medical college.” On second or subsequent
references, “College” (capitalized) may be used in internal and promotional materials produced by
that specific college. In other instances (news releases and other material for external audiences),
“college” should be lowercase on second or subsequent references.
For the sake of brevity, “COM – Tucson” is allowed for internal publications ONLY and in headlines
and second references on the UA College of Medicine website.
Example:
The University of Arizona College of Medicine – Tucson admitted its first class
of medical students in 1967.
On first reference in text, in titles, signage, news releases and other formal uses, the University of
Arizona is spelled out. On subsequent text references, it is acceptable to shorten the name to “the
UA College of Medicine – Phoenix.” Acceptable second references also include: “the College,” and
“the medical college.” On second or subsequent references, “College” (capitalized) may be used
in internal and promotional materials produced by that specific college. In other instances (news
releases and other material for external audiences), “college” should be lowercase on second or
subsequent references.
For the sake of brevity, “COM – Phoenix” is allowed for internal publications ONLY and in headlines and second references on the UA College of Medicine website.
The University of Arizona College of Nursing
The University of Arizona College of Nursing or the “UA College of Nursing” or the
“UA nursing college” are the accepted names. The College should not be abbreviated “CON” or
“C of N,” and generally is not referred to as a “school” of nursing or a “nursing school”; “college”
is the preferred term. For the sake of brevity, “CON” is allowed for internal publications and in
headlines and second references on the UA College of Nursing website.
AHSC • STYLE GUIDE
The University of Arizona College of Medicine – Phoenix
The formal name of the College of Medicine program in Phoenix is: the University of Arizona College of Medicine – Phoenix. (NOTE: The name includes an “en dash” between Medicine and Phoenix.)
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On second or subsequent references, “College” (capitalized) may be used in internal and promotional materials produced by that specific college. In other instances (news releases and other material for external audiences), “college” should be lowercase on second or subsequent references.
6.1.12
Example: The College of Nursing is in Tucson.
Example (on second reference in College of Nursing publications):
The college offers many opportunities, or The College offers many opportunities.
Example (on second reference in material for external audiences):
The college has excellent staff.
The University of Arizona College of Pharmacy
The University of Arizona College of Pharmacy or the “UA College of Pharmacy” or the “UA pharmacy college” are the accepted names. The College should not be abbreviated “COP” or “C of P,”
and generally is not referred to as a “school” of pharmacy or a “pharmacy school”; “college” is the
preferred term. For the sake of brevity, “COP” is allowed for internal publications and in headlines
and second references on the UA College of Pharmacy website.
On second or subsequent references, “College” (capitalized) may be used in internal and promotional materials produced by that specific college. In other instances (news releases and other
material for external audiences), “college” should be lowercase on second or subsequent references.
Example: The College of Pharmacy is in Tucson.
Example (on second reference in College of Pharmacy publications):
The college offers many opportunities, or The College offers many opportunities.
Example (on second reference in material for external audiences):
The college has excellent staff.
AHSC • STYLE GUIDE
The University of Arizona Mel and Enid Zuckerman College of Public Health
The University of Arizona Mel and Enid Zuckerman College of Public Health is the official name of
the College. “UA Zuckerman College of Public Health” can be used on second reference. It generally
is not referred to as a “school” of public health or a “public health school”; “college” is the preferred
term. For the sake of brevity, “MEZCOPH” is allowed for internal publications and in headlines and
second references on the UA Zuckerman College of Public Health website.
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On second or subsequent references, “College” (capitalized) may be used in internal and promotional materials produced by that specific college. In other instances (news releases and other material for external audiences), “college” (lowercase) should be used on second or subsequent references.
Example: The University of Arizona Mel and Enid Zuckerman College of Public Health
is in Tucson.
Example (on second reference in UA Zuckerman College of Public Health publications):
1. MEZCOPH offers many opportunities.
2. The college offers many opportunities, or The College offers many opportunities.
Example (on second reference in material for all audiences):
1. The UA Zuckerman College of Public Health has excellent staff.
2. The college has excellent staff.
The University of Arizona Health Network
The University of Arizona Health Network is the official name for the clinical enterprise that was
formed in 2010 by the integration of the two primary hospitals associated with the University of
Arizona. When referring to The University of Arizona Health Network in body text, it is correct to
capitalize “The.” On second reference in internal written communications only, “the Health Network” is acceptable.
The abbreviation, UAHN, is acceptable in internal communications only.
The University of Arizona Medical Center
When referring to the physical hospital locations, the name, “The University of Arizona Medical
Center,” is used in place of “The University of Arizona Health Network.” When referring to
6.1.12
The University of Arizona Medical Center in body text, it is correct to capitalize “The.” On second
reference, in internal, written communications only, “the Medical Center” is acceptable.
The abbreviation, UAMC, is acceptable in internal communications only.
The University of Arizona Medical Center – South Campus
To identify a specific location at The University of Arizona Medical Center, a locator is
used. “The University of Arizona Medical Center – South Campus” refers to the hospital
and clinics at 2800 E. Ajo Way in Tucson, formerly UPH Hospital. When referring to The
University of Arizona Medical Center – South Campus in body text, it is correct to capitalize “The.” On second reference, in written communications, “South Campus” is acceptable.
The University of Arizona Medical Center – University Campus
“The University of Arizona Medical Center – University Campus” refers to the hospital
adjacent to the University of Arizona College of Medicine at 1501 N. Campbell Ave. in
Tucson, formerly University Medical Center. When referring to The University of Arizona
Medical Center – University Campus in body text, it is correct to capitalize “The.” On
second reference, in written communications, “University Campus” is acceptable.
Trauma Centers
Trauma centers provide comprehensive emergency medical services to patients experiencing traumatic injuries. The Arizona Department of Health Services, Bureau of Emergency Medical Services
and Trauma System has established criteria and standards for designating trauma centers at varying levels based on a hospital’s resources and capabilities.
When referring to a designated trauma center, the word “Level” is capitalized, and the designated
level is written as a Roman numeral; the phrase “trauma center” remains lower-case.
In 2012, the ADHS granted provisional status to The University of Arizona
Medical Center – South Campus as a Level III trauma center.
The University of Arizona Medical Center – University Campus is Southern
Arizona’s only Level I trauma center.
AHSC Centers and Institutes
AHSC is home to many centers that are dedicated to specific areas of research, clinical care, teaching and community service.
On second or subsequent references, “Center” (capitalized) is appropriate in internal and promotional materials produced by that specific center. In other instances (news releases and other material for external audiences), “center” should be lowercase on second or subsequent references.
Example: The Arizona Respiratory Center is in Tucson.
Example (in Center publications): The Center offers the latest treatments.
Example (on second reference in materials for external audiences):
The center has excellent staff.
For a partial list of frequently referred-to centers, see page 9.
AHSC • STYLE GUIDE
Example:
Example:
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The University of Arizona Foundation
Incorporated in 1958, the University of Arizona Foundation provides assistance to the University
of Arizona in four areas: fundraising, asset management, facilitation and the transfer of intellectual
property.
On second reference, “the UA Foundation” is correct, but never “the Arizona Foundation.”
6.1.12
Arizona Board of Regents
Arizona Board of Regents is the correct name of the governing body for Arizona’s public university
system. Accepted second references are “the Regents” and “ABOR,” never “BOR.”
Arizona Legislature
The Arizona Legislature is the state’s official governing body. On second reference, capitalize “Legislature” when specifically referring to that body; lowercase “legislature” when it is used generically.
Example (when referring to the Arizona Legislature):
Both houses of the Legislature adjourned today.
Example: No legislature ever has approved such an amendment.
Capitalize “House” and “Senate” when “Arizona” is dropped, but the reference is to Arizona’s
governmental bodies specifically.
Example: The (Arizona) House adjourned today.
AHSC • STYLE GUIDE
Frequently Referred-to Entities
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Arizona Area Health Education Centers (AzAHEC) Program
Arizona Biomedical Collaborative (ABC 1, ABC 2)
Arizona Healthcare Cost Containment System (AHCCCS)
Banner Health
Barrow Neurological Institute
BIO5 Institute or BIO5 (all caps)
Carondelet St. Joseph’s Hospital
Carondelet St. Mary’s Hospital
Good Samaritan Regional Medical Center
Health Resources Services Administration (HRSA)
Health Sciences Education Building (HSEB)
Indian Health Service (IHS)
Institute for Advanced Telemedicine and Telehealth (T-Health)
International Genomics Consortium (IGC)
Joint Commission on Accreditation of Healthcare Organizations (JCAHO)
Maricopa Medical Center
Medical Research Building (MRB)
National Cancer Institute (NCI)
National Institutes of Health (NIH)
Phoenix Biomedical Campus
Roy P. Drachman Hall
Southern Arizona VA Health Care System (SAVAHCS)
The Behavioral Health Pavilion and Crisis Response Center
The Critical Path Institute (C-Path)
The University of Arizona Health Network
The University of Arizona Medical Center
The University of Arizona Medical Center – South Campus
The University of Arizona Medical Center – University Campus
Thomas W. Keating Bioresearch Building
Translational Genomics Research Institute (TGen)
UA Campus Emergency Response Team (UACERT)
U.S. Centers for Disease Control and Prevention (CDC)
U.S. Food and Drug Administration (FDA)
Listed below are the names of several prominent centers and institutes at AHSC:
UA College of Medicine
• Arizona Center for Integrative Medicine (AzCIM)
• Arizona Center on Aging (ACOA)
• Arizona Emergency Medicine Research Center (AEMRC)
• Arizona Hispanic Center of Excellence (AHCOE)
• Arizona Respiratory Center (ARC)
• Arizona Simulation Technology and Education Center (ASTEC)
• Arizona Telemedicine Program (ATP)
• Steele Children’s Research Center
• The University of Arizona Arthritis Center (UAAC)
• The University of Arizona Cancer Center (AZCC)
• UA Sarver Heart Center (SHC)
• Valley Fever Center for Excellence (VFCE)
• Venom Immunochemistry, Pharmacology and Emergency Response Institute (VIPER)
UA Mel and Enid Zuckerman College of Public Health
• Arizona Prevention Research Center
• Arizona Public Health Training Center
• Arizona Smokers’ Helpline (ASHLine)
• Asthma Clinical Research Center in partnership with the Arizona Respiratory Center
• Canyon Ranch Center for Prevention & Health Promotion
• Center for Rural Health
• Center of Excellence in Women’s Health (WCOE)
• Global Health Institute
• Mountain West Preparedness and Emergency Response Learning Center
Other health-related centers at AHSC include:
• Arizona Telemedicine and Telehealth Center (ATTC)
• Clinical and Translational Science Research Center (CATS)
• UA Center for Education and Research on Therapeutics (ArizonaCERT)
AHSC • STYLE GUIDE
UA College of Pharmacy
• Arizona Poison and Drug Information Center (APDIC)
• Center for Health Outcomes and PharmacoEconomic Research (HOPE)
• Center for Toxicology
 Southwest Environmental Health Sciences Center (SWEHSC)
 The University of Arizona Superfund Research Program
 Dean Carter Binational Center for Environmental Health Sciences
• Medication Management Center
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6.1.12
Titles
Courtesy Titles and the Use of Abbreviated Titles
Because doctors’ degree titles more accurately describe an individual’s expertise, it is preferable to
include degree designations after an individual’s name, rather than to precede the name with Dr.,
in all internal and external publications. For example, “John Smith, MD,” clearly indicates that
individual’s academic background, while “Dr. John Smith” fails to indicate whether he is a medical
doctor (MD), a doctor of philosophy (PhD), a doctor of pharmacy (PharmD), a doctor of education (EdD) or a doctor of osteopathy (DO), etc.
In a reference following a person’s name, use only the highest academic degree earned. If all
earned degrees must be used, list the highest first. Equal-level degrees (such as PhD and MD)
should be listed in the order they were earned.
Note: Periods are not needed when using degree abbreviations.
Example: John Smith, PhD, CCRN, FAAN
However, a comma should come before and after initials.
Example: John Smith, PhD, CCRN, FAAN, stated that the new grant would help in
finding a cure for diabetes.
In internal and external publications, it is acceptable to use “Dr.,” “Mr.” and “Ms.” in second and
subsequent references. When writing headlines for internal publications, use of the title “Dr.” is
acceptable.
AHSC • STYLE GUIDE
Affiliations and Titles
For UA College of Medicine faculty members who also are members of The University of Arizona
Physicians and have clinical privileges at The University of Arizona Medical Center – University
Campus or South Campus, the definitive affiliation generally is with the College of Medicine.
Therefore, use academic titles for primary identification. Affiliation with other entities also may be
used, as appropriate, in context.
10
6.1.12
There are exceptions. For example, individuals who are directors of centers at AHSC generally are
identified by that title.
Example: The speaker was Fernando D. Martinez, MD, director of the
BIO5 Institute.
Proper titles are lowercase when they follow an individual’s name, uppercase when they precede
the name.
Correct:
The lecturer was Professor John Smith, PhD.
Preferred: John Smith, PhD, professor of anatomy, lectured.
The title of an administrator of a department or division is “director” or “head,” depending on the
entity. The title of an administrator of a section within a department is “chief.”
Arizona Board of Regents Titles
To specify a member of the Arizona Board of Regents, capitalize proper titles before the name, but
use lowercase for titles following a name.
Correct:
One committee member, Regent Sue Black, disagreed.
Correct:
Robert Williams, a regent, provided his opinion.
Incorrect: Peter Thompson, an Arizona Regent, spoke out.
Legislative Titles
On first reference in regular text, use “Rep.,” “Reps.,” “Sen.” and/or “Sens.” as formal titles before
one or more names. In a direct quotation, spell out and capitalize these titles before one or more
names. In other uses, spell out and lowercase “representative” and “senator.”
Example: Sen. John Smith was scheduled to speak.
Example: “Senator Smith graduated from the UA,” he said.
Example: They were among the nine senators and representatives on the committee.
On second reference, use legislative titles before a name only if they are part of a direct quotation.
Example: “Senator Smith graduated from the UA,” he said.
Example: He said that Smith is a UA graduate.
Capitalizations of Colleges, Divisions,
Departments, Sections and Centers
Full proper names of colleges, divisions, departments, sections and centers always are capitalized.
But informal or generic references to a college, division, department, section or center (when the
“of” in the title is dropped) are not capitalized.
Example: The Department of Medicine, the College of Pharmacy, the Section of Infectious Diseases and the Arizona Arthritis Center provide funding.
Example: The medicine department, the pharmacy college, the infectious diseases
section and the arthritis center provide funding.
Computer Terms
Correct: cellphone
email (no hyphen)
home page
Internet
listserv
online
smartphone
Web
website
AHSC/Health-care Terms
DuVal Auditorium (one word, capital V)
Kiewit Auditorium
inpatient, outpatient (no hyphen)
health-related (when used as a modifier)
health-care (when used as a modifier)
health care (when used as a noun)
orthopaedics
AHSC • STYLE GUIDE
Preferred Spellings
11
6.1.12
Miscellaneous Usage
In making style determinations for print publications, our primary reference is
The Associated Press Stylebook and Briefing on Media Law.
academic degrees
Lowercase degrees: Holly is working on her master of science degree.
Use an apostrophe: She will be awarded a master’s degree in May.
ampersand
In general, spell out the word “and.” Use an ampersand (&) only if it is part of an organization’s
name.
area code
Use hyphen after area code. Do not use parentheses around area code. Example: 520-626-7301.
comma, in a series
Do not use a comma before the last item in a series.
fundraising, fundraiser
Write as one word, no hyphen, in all cases.
The development officers are engaged in fundraising.
The development officer is a fundraiser.
AHSC • STYLE GUIDE
more than/over
Use “over” when referring to spatial relationships: A police helicopter flew over the hospital.
Use “more than” when referring to numerals: Last summer’s helicopter rescues cost more than
$100,000.
12
numbers
Spell out one through nine. Use figures for 10 and greater.
Exceptions: When referring to age, money or percentages, use figures.
Regents’ Professor
Use an apostrophe: Regents’ Professor Stanley Livingston is visiting Africa.
toll-free numbers
Do not include 1 before toll-free numbers (800, 888, 877, 866). Example: 800-555-1212.
T-shirt
Capitalize and hyphenate.
URLs
When a URL includes www., do not include http:// in front of it.
6.1.12
UA and AHSC-Related Logos and Icons
UA Logos
One of the logos below, a UA-endorsed logo or a print banner must appear on the front of all
UA-related printed materials. (Note: separate guidelines for UA stationery and business cards are
available at redbar.web.arizona.edu)
Minimum Size
(BLOCK ‘A’ ARIZONA LOGO)
(HORIZONTAL LOGO)
(VERTICAL LOGO)
.75”
1.25”
1.5”
UA-Endorsed Logo for Colleges
Endorsed logos also are available for use on print materials. An endorsed logo is a University of
Arizona logo that includes the name of the college or college-related entity. It can be customized
to include the name of a department, division, center, institute or program. See examples below.
Contact AHSC BioCommunications for the creation of an approved customized logo.
(UA-ENDORSED COLLEGE LOGO)
(CUSTOMIZED UA-ENDORSED LOGO)
(UA-ENDORSED INSTITUTE LOGO)
Control space
A control space always must surround
a UA logo to ensure it is presented with
maximum clarity and visual impact. The
size of the control space around a logo
must be the width of the top blue bar
of the block “A.” The space below the
college name must remain void of text
or graphics unless it conforms to the
customized endorsed logo standards.
AHSC • STYLE GUIDE
.75”
Minimum
size
13
6.1.12
Custom Horizontal Logo for AHSC and AHSC-Related Centers
The Arizona Health Sciences Center and AHSC-related centers may use a customized horizontal
logo configuration. For a list of centers, see page 9. Since this logo configuration does not spell out
“the University of Arizona,” it is important for you to include this information early in the text of
your print material.
Minimum Size and Control Space
The logo must display at a minimum height of .375 inches
and observance of the control space is required. The size of
the control space around the logo must be the width of the
top blue bar of the block “A.”
.375”
/8”
3
UA Print Banners
You also may choose to use a UA print banner. The banner serves to unify publications by using
the institutional logo in a consistent way at the top of your printed materials. The banner may
be customized to include your college name and/or department, center or program name. The
lettering should be proportional to the example shown below. Align the lettering from the top.
Please use the font Helvetica Neue, available for download from redbar.web.arizona.edu. The
banners are .75 inches deep. The logo measures 1.75 inches wide. The banners are available in
UA red and blue, black, light and dark grey and white. You may download banners and usage
guidelines from redbar.web.arizona.edu.
x
AHSC • STYLE GUIDE
x
14
6.1.12
x
College of Medicine
Department of Orthopaedic Surgery
AHSC Logo
The AHSC logo is reserved for use by entities that serve AHSC as a whole (AHSC Office of Public
Affairs, AHSC Development Office, AHSC BioCommunications, AHS Library, AHSC Human
Resources) and for projects that are collaborative in nature. The preference is to use one logo
rather than a collection of logos. Entities not listed above that want to use the AHSC logo should
contact AHSC BioCommunications, 520-626-7343.
Logo-use rules for ALL logos
• Use only one UA logo per visual surface (i.e., publication page, brochure panel, Web page).
• Avoid using any logo-like graphic that competes with the UA logo.
• Use the UA logo independently of any other logo or graphic symbol.
• Use the UA logo as it is designed: not altered or distorted in any way, not enclosed in a shape,
not embellished with a drop shadow or other graphic element, not re-created from type.
• Apply logos on backgrounds that contribute to maximum visibility.
• Do not use logos in headline or text.
• Do not grant permission to non-UA entities to use the UA logo without approval from the
UA ID Program. Contact AHSC BioCommunications, 520-626-7343.
Use of Icons
If a center, department or program wants to use its unique icon instead of the UA-endorsed logo
on its printed materials, an official UA logo or UA print banner also must be used on the front
cover and all guidelines followed. Prior approval of any new AHSC-related icon must be obtained
in writing from the co-director of ID Management for AHSC, Rita Ellsworth, 520-626-7343, or
e-mail ritae@biocom.arizona.edu
(ICON)
must be used in conjunction
with a UA logo or UA print banner
Icon with UA logo
Icon with UA print banner
AHSC • STYLE GUIDE
(NOT TO SCALE. SHOWN FOR EXPLANATION PURPOSES ONLY.)
15
6.1.12
Minimum Size and Control Space
The sub-brand logo must display at
a minimum width of 1.5 inches and
the icon must not exceed the width
of the UA line logo. The size of the
control space around the icon must
be equal to the width of the word
“THE” in the line logo.
x
Collaborative Branding
When your communication piece calls for
x
collaborative branding, and you wish to use a
2x
unique UA icon in conjunction with other logos, it
is important to affiliate the icon with the University.
Please contact AHSC BioCommunications for
creation of a UA sub-brand logo configuration.
This configuration will have the UA line logo and
a rule above the unique icon.
(UA SUB-BRAND LOGO)
1.5” Minimum size
(NOT TO SCALE.
SHOWN FOR
EXPLANATION
PURPOSES ONLY.)
Diamond Children’s
Collaborative branding with
UA sub-brand logo
16
(UA LOGO WITH ICON)
x
Some pieces may benefit from a
side-by-side configuration. You can
create this look by separating the
UA logo from an icon with the use
of a vertical rule that is the height
of the UA logo. Please be sure to
observe the minimum size and
control space requirements.
x
6.1.12
Customized UA print banner
with icon
x
AHSC • STYLE GUIDE
Another option is to use the UA
print banner or customized print
banner for the UA affiliation.
Use of Color
The approved colors for UA logos are red and blue. Depending on the use, it may be appropriate
to specify the colors as follows:
Red
Printing
Web Applications
PMS
Process Color
RGB
HEXCODE
200
100M / 65Y / 15K
204, 0, 51
CC0033
Blue
281
100C / 72M / 38K
0, 51, 102
003366
Publication Requirements
Copyright Statement
All major publications should include the following copyright symbol (with the publication year)
and text:
All contents © (insert year, no parentheses) Arizona Board of Regents. All rights reserved.
For an exact reprint, the copyright year remains the same. For an entire re-write, use the current
year. For a reprint with changes, keep original year and add the new year.
Example:
All contents © 2008, 2012 Arizona Board of Regents. All rights reserved.
Non-Discrimination and Affirmative Action Statements
The University is required to include a statement of nondiscriminatory policy in any bulletins,
announcements, publications, catalogs, application forms or other recruitment materials that are
made available to participants, students, applicants, or employees.
For magazines, books, and other more lengthy publications and productions:
The University of Arizona is an equal-opportunity, affirmative-action institution.
The University prohibits discrimination in its programs and activities on the basis of race,
color, religion, sex, national origin, age, disability, veteran status, sexual orientation or gender identity and is committed to maintaining an environment free from sexual
harassment and retaliation.
AHSC • STYLE GUIDE
AHSC Statement
For major publications, such as annual reports, it is appropriate to include a statement that
describes AHSC. For example, “The University of Arizona Medical Center is part of the Arizona
Health Sciences Center at the University of Arizona, which also includes the University of Arizona
Colleges of Medicine (Tucson and Phoenix campuses), Nursing and Pharmacy, and the University of Arizona Mel and Enid Zuckerman College of Public Health. AHSC’s mission is to serve the
Southwest as a center for education, patient care, research and community service.
17
For shorter publications, such as advertisements, one-page announcements, etc.:
The University of Arizona is an EEO/AA - M/W/D/V Employer.
(M/W/D/V stands for Minority/Women/Disabled/Veteran)
For handbooks, catalogs and personnel-policy manuals:
6.1.12
The University must publish brief descriptions of its discrimination complaint procedures and its sexual harassment policy in student handbooks, catalogues and personnel-policy manuals. Therefore, the minimum language that can be used is indicated below. To inquire about modifying this language, contact the Office of Institutional Equity.
The University of Arizona is an equal-opportunity, affirmative-action institution. The
University does not discriminate on the basis of race, color, religion, sex, national origin,
age, disability, veteran status, sexual orientation or gender identity in its programs and
activities. The following persons have been designated to handle inquiries regarding the
nondiscrimination policies:
ADA/504 Compliance Officer
Title IX Officer
Sue Kroeger
Mary Beth Tucker
Director, Disability Resource Center
Director, Office of Institutional Equity
Campus Health Center, Room 104
University Services Building, Room 217
Phone: 520-621-7674; TTY 520-621-3268
Phone: 520-621-7806
Editor’s note: TTY stands for teletypewriter
and is interchangeable with Telecommunication
Device for the Deaf (TDD)
Individuals who believes they have experienced sexual harassment or discrimination
should call the Office of Institutional Equity (OIE). They will be transferred to an individual with expertise in these areas for advice on handling the situation and information on
filing a complaint. The University’s nondiscrimination policies, including sexual harassment, are available on the OIE website (http://equity.arizona.edu).
AHSC • STYLE GUIDE
Office of Institutional Equity
The University of Arizona
University Services Building, Room 217
P.O. Box 210158
Tucson, Arizona 85721-0158
Phone: 520-621-9449
18
Disability-Related Accommodation Statement
Per a 1997 University directive related to the Americans with Disabilities Act, and at the request of
the UA Disability Resource Center, UA colleges, departments, programs and student organizations
are encouraged to include statements about the availability of disability-related accommodations
on their materials.
Statements about the availability of accommodations help create a welcoming environment.
By encouraging advance inquiries, any needed accommodations can be identified early so that
they can be implemented in a seamless fashion.
For assistance in responding to questions about accessibility or accommodations, contact
Sue Kroeger at Disability Resources, 520-626-7674 or suek@email.arizona.edu.
Below are four model statements related to disability accommodations.
MODEL STATEMENTS
Publications (To appear on catalogs, brochures and other University publications)
For information in an alternate format (Braille, digital, tape or large print), please
contact {insert name and contact information including an email or TTY number}.
6.1.12
Events (To appear on calendars, posters, flyers and other announcements or advertising for the event.)
For questions concerning access, or to request a sign language interpreter or disabilityrelated accommodations, please contact {insert name and contact information including
an e-mail or TTY number}.
Web Pages (To appear as text on pages if you are not sure of usability)
If you have difficulty accessing any portions of this page with adaptive technology, please
contact {insert page owner/Web master name, e-mail, phone, and TTY if available}.
To learn why websites need to be accessible and how to create an accessible website, please visit: http://www.arizona.edu/uaweb/accessible/index.php
Syllabi (To appear on all syllabi)
If you anticipate issues related to the format or requirements of this course, please meet
with me. I would like to discuss ways to ensure your full participation in the course. If
you determine that formal, disability-related accommodations are necessary, it is very
important that you register with Disability Resources (520-621-3268; drc.arizona.edu)
and notify me of your eligibility for reasonable accommodations. We can plan then how
best to coordinate your accommodations.
Photo Consent Forms
Photo or video subjects must sign consent forms before they are photographed or videotaped.
Rules vary on where you can use photographs after a consent form is signed. Generally, news publications, such as newspapers and newsletters, do not require consent if the photograph is taken in
a public area. However, if the photograph is to be used in a publication for marketing purposes, a
signed consent is required, and the subject MUST be informed of the locations where the
photograph will appear (brochure, website, etc.).
The AHSC Office of Public Affairs uses an approved form for patient-related photography and
videography at UMC and other clinical facilities. For more information, please call the AHSC Office
of Public Affairs, 520-626-7301.
Continuing Medical Education Publication Criteria
The Office of Continuing Medical Education at the Arizona Health Sciences Center has
established a specific set of criteria for CME-related brochures and promotional materials.
The CME office has several forms available to help you plan, implement and evaluate your CME
offering. Formal approval from the CME office is required for all CME-related brochures and
promotional material. Such material must follow the specific criteria established by that office.
Note: Advance planning is critical when preparing such documents.
For more information, visit the Office of Continuing Medical Education website at
www.ocme.arizona.edu or call 520-626-7832.
Business Cards, Stationery, Envelopes and Note Cards
As indicated in the UA Identification Guide for Graphic Standards, all printing of official University
business cards, stationery, envelopes and note cards – including those for AHSC colleges, departments, divisions, centers, programs or any AHSC entity – must conform to the approved format
and be printed by the designated print vendor. To place your order via Arizona Buyways, the UA’s
e-procurement system, visit https://financials.uaccess.arizona.edu/kfs-prd/portal.jsp. To place your
order, click on “Shop Catalogs” and then click on “West Press”. If you do not have access to Arizona
Buyways or have problems/questions, contact Karen Campasano in UA Printing Services,
520-621-9514 / Fax: 621-6478, ksc1@email.arizona.edu.
AHSC • STYLE GUIDE
AHSC BioCommunications uses its own consent and waiver form for all of its production, including
photography and audio and video recording. For information, please call 520-626-7343.
19
6.1.12
See http://pe.usps.com/text/
dmm300/707.htm#wp1209826
Guidelines in section 4.12
Use ID statement, per USPS
guidelines
for mailed periodical
publications
Include photo or illustration
credit
IF paper containing recycled content has been
used, have the recycled symbol
and a recycled statement been
included?
*See AHSC Style Guide
http://medicine.arizona.edu/id
/guides/AHSCstyleguide.pdf
Include disability-related
accommodation statement*
Include copyright statement*
See http://medicine.arizona.edu/ID/
or redbar.web.arizona.edu
Use official UA logo on the
front
Run spell check
PRSRT STD
US POSTAGE
PAID
TUCSON AZ
PERMIT NO.
190
**See http://pe.usps.com/
text/dmm100/what.htm
Has mail piece been designed
to reduce postage, keeping in
mind tabbing requirements?
(i.e., to meet the letter size
specifications** of USPS)
Has USPS reviewed/
approved mail piece before
going to print?
ContaCt: Mary Carr
marylene.carr@usps.gov
520-388-5197
If using permit:
Is “The University of
Arizona” the first line of the
return address? (required)
For details on the use of nonprofit
vs. presort standard see
www.ahsc.arizona.edu/uapsc/
bulkmail.html#indicia
UA mail permit No. 190
(optional)
MAILING
T ORG
NONPROFI
E PAID
G
A
ST
US PO
Z
N
TUCSO A
. 190
O
N
IT
M
PER
Use
courtesy reply
artwork***
(FIM and
Barcode)
(required)
Use campus PO Box and
ZIP+4
Do not use punctuation
except for hyphen
in ZIP+4
Set address flush left
If using a mix of upper and lower
case, 12 point font required.
condensed, or italic)
Typeset address in ALL
CAPS, (10 or 12 pt sans serif
preferred by USPS; no script, bold,
pre-prINted repLy
eNveLopes / postCArds
See http://pe.usps.com/cpim/ftp/
manuals/dmm300/507.pdf
ADDRESS SERVICE REQUESTED
RETURN SERVICE REQUESTED
CHANGE SERVICE REQUESTED
FORWARDING SERVICE REQUESTED
Use of ancillary service
endorsements such as
courtesy
reply
YOUR RETURN ADDRE
SS
HealtH
Print CommuniCation CheCklist
***Send artwork requests to:
Mary Valdez
[mary.a.valdez@usps.gov]
Intelligent Mail Barcode
Here
Stamp
Place
Rev. 8/2011
Allow five to eight days for artwork.
FIM
10 printed samples and a
completed QBRM Form 6805
(download from www.usps.
com) must be submitted to
USPS station on Cherrybell.
Approval form must be
forwarded to Karen Campasano
in UA Printing Services.
Preliminary approval by USPS?
PO Box address only. No street
address permitted.
“The University of Arizona”
must be line above PO Box
Use business reply mail
permit No. 413 artwork*** as
provided by USPS
bUsINess repLy
eNveLopes / postCArds
kerMan
Checklist provided courtesy of AHSC BioCommunications
Mel and enid Zuc
AHSC • STYLE GUIDE
college of Public
ities. Preventing cau
ses and spread of
disease.
Protecting you and
your environment.
6.1.12
Promoting healthy
commun
20
Newspaper Ad Guidelines
Directions for AHSC Newspaper Ad Placement
To place an ad in the Arizona Daily Star, Desert Leaf, Northwest Explorer, Tucson Weekly,
Dandy Dime or any other area newspaper, or in The Arizona Republic, contact the newspaper’s
advertising department for size, rate and deadline criteria.
Ad rates are determined by the column width and depth of the ad and the frequency of placement
or, in the case of fliers, the number inserted. Rates for online advertising are determined by the
number of impressions.
Tucson Newspapers
520-573-4400
www.mediakit.tucson.com
The Desert Leaf
520-881-5188
www.desertleaf.com
Northwest Explorer
520-797-4384, ext.103
www.explorernews.com
Tucson Weekly
520-294-1200
www.tucsonweekly.com
Dandy Dime
520-327-3344
www.dandydime.com
The Arizona Republic
602-444-8000
800-331-9303
www.azcentral.com/arizonarepublic
References
The Associated Press Stylebook and Briefing on Media Law. Cambridge, Mass.: Perseus Books Group;
2010.
Designed for print and broadcast media, this source is extremely useful for its approach
to a wide range of public relations materials.
The Chicago Manual of Style. 16th ed. Chicago, Ill: University of Chicago Press; 2010.
A standard reference tool for book and journal publishers, this source covers a range of
scholarly disciplines, professions and organizations.
American Medical Association Manual of Style. 10th ed. New York: Oxford University Press; 2007.
This reference is intended for authors and editors of medical communications, where clarity is of the utmost importance.
AHSC • STYLE GUIDE
The following sources may be helpful for style and usage matters not addressed in this guide.
Some also provide helpful bibliographies.
21
6.1.12
Media Creation and Services
AHSC BioCommunications
AHSC BioCommunications offers a comprehensive range of media-development services,
including, publication design and production, print coordination, computer-generated graphics
and animation, illustration, maps, website design, poster presentation, PowerPoint presentation
imaging, photography, scanning, large-format poster printing, color slide processing and blackand-white printing, interactive media development, instructional technology, videoconference
and conference planning and support, television program development, AHSC webcasting,
video systems consultation and equipment repair and audiovisual equipment distribution.
Contact 520-626-7343 or visit www.biocom.arizona.edu for more information.
AHSC Office of Public Affairs
The AHSC Office of Public Affairs provides media relations and internal communications for the
Arizona Health Sciences Center, striving for local and national media coverage. The office also is
responsible for community outreach, crisis communications and enhancement of publications and
Web activities.
For more information, go to www.opa.ahsc.arizona.edu or call 520-626-7301.
AHSC • STYLE GUIDE
To stay informed about the latest news and events at AHSC, join “HealthNet,” the AHSC listserv,
indicated at the bottom of the office’s home page (www.ahsc.arizona.edu/opa).
22
6.1.12