AIM is the pioneer graduate school of management in Asia, offering world class graduate education that has modelled Asia's business, development and entrepreneurial leaders and managers for more than 40 years. Established in 1968 in partnership with Harvard Business
School, the Ford Foundation and visionaries of the Asian academic and business communities,
AIM has consistently made it to the best of the best lists for the exceptional quality of its full time MBA, Executive Education and Executive MBA.
AIM is the acknowledged authority on Asian management systems, which it infuses with a global perspective. The institute has provided excellent management education to more than
30,000 graduates from 60 countries. In 2002, the World Bank selected AIM as the first private institution, as its strategic partner in Asia, with the establishment of AIM-World Bank
Global Distance Learning Centre.
Unprecedented growth and fundamental shifts in the structure of our domestic and global economy have created an unparalleled array of opportunities for individuals, companies and our country. However, whether these opportunities are seized depends on how we evolve in our approach to human resource management. At Edvance, our vision is to catalyse this advancement by identifying gaps across the education landscape and build institutions that provide cutting edge, transformational development experiences, across age groups and geographies. The Group currently has interests in early childhood and professional development. Edvance aspires to broaden horizons, giving the Indian education scenario a global dimension.
To contribute to India's growth aspirations by spearheading a movement that professionalises the education and training landscape through transformational learning experiences across age groups.
Edvance will meet its vision by:
• Identifying gaps in the education system and develop turnkey models to address them.
• Delivering quality and consistency in educational experiences.
• Bringing together passionate, exceptional people, committed to the power of knowledge.
• Building vibrant, relevant and well-respected learning brands to become 'the' education
group in India.

The AIM EDBM is an international Business Management program designed:
• To prepare your organisation's future generation of leaders and managers to lead business units and regional offices to support company expansions.
• To hone amongst your competent employees, the business leadership skills and competencies needed to thrive in today's business environment.
• To provide a simulated environment with critical situations thrown in, to facilitate quick analysis and good decision-making.
• To provide your employees with strategic perspectives, taking into consideration the goals and strategies of your company.
• To create an environment of continuous learning by providing the participants a venue for applying the learning from the classroom to the workplace.
This program is designed to empower your managers to bring a positive, beneficial change to your company. Being a world leader in executive education companies whose employees are trained from AIM will give their managers an international outlook to business and expose them to international faculty and teaching methods.
Considered to be amongst the top 50 business programs in the world, AIM's EDBM is ideal for your employees if your company's vision is to be amongst the best.
The AIM EDBM is designed keeping in mind the specific needs of every individual with unique backgrounds and different levels of experience. Participants are encouraged to explore how they can apply the concepts they learn in their early professional careers and in their social interactions in the business world.
Participants are given a strong foundation and are encouraged to actively participate in activities and simulations so as to reinforce the concepts and utilise the skills that they learn. Most of the classes are conducted using case studies ensuring the learning is current and relevant.
Participants will have their Action Learning Projects (ALP) at the end of the program. The ALP is a major management undertaking that requires participants to demonstrate their ability to apply the concepts, practices, and skills acquired from the program to improve the profitability and competitive advantage of their respective organisations.
Even though the teaching hours are 16 weeks, the program is specifically spread over a year for participants to return to their organisation at intervals, to put into practice what they learn. The AIM EDBM is a distinctive program and its effectiveness is unquestioned.

We understand that everyone learns differently. We do not believe in lectures, but we do believe in very interactive learning with a lot of practical application. When one enjoys what one is learning, he/she actually remembers it, forms better habits and applies them practically.
The AIM EDBM uses:
• Case Studies
• Structured Learning Exercises: Group Discussions |
Class Discussions | Lectures
• Real Life Applications: Industry Visits
• Implementation Essays
Organisations should send competent, promising employees who have potential and bright future in the company.
The Aim EDBM is for managers and senior managers who are being groomed to take over key responsibilities.
Individuals seeking success in their careers and who would like to upgrade their current skills and develop themselves.
Eligibility
• Bachelor's Degree with 6-8 years of full time work experience with at least 3-4 years in supervisory or managerial level.
• At least 35 years of age.
The faculty for this program is specially brought down from Manila. Keeping in mind their schedules and the exclusivity of this program we have one batch at a time.
Total Duration: 16 weeks, spread over a year
Part I:
Building Managerial and Business Competence
Module 1 (4 weeks)
Environmental Analysis
Developing People Skills and HRM
Financial Accounting
Marketing Management
Cross Functional Management
Module 2 (3 weeks)
Environmental Analysis
Marketing Management
Operations and Quantitative Management
Part II:
Managing Strategically and Leading Organisations
Module 3 (3 weeks)
Financial Management
Cross Functional Management
Operations and Quantitative Management
Strategic Formulation and Implementation
Module 4 (4 weeks)
Strategic Finance
Strategic Human Resource Management
Management Control Systems
Strategic Operations Management
Leadership
Management of Change
Negotiation

• Environmental Analysis
• Economic Indicators
• Market Forces of Supply and Demand
• Basics of Macroeconomics
• Developing People Skills and HRM
• Personal Style Inventory
• Giving and Receiving Feedback
• Group Roles
• Group Decision Making
• Financial Accounting
• Balance Sheet
• Income Statement
• Revenue and Monetary Assets
• Debt and Equity
• Marketing Management
• Strategic Marketing Management
• The Concept of Business to
Business Marketing
• Market Analysis and the Buying Behavior
of Organisations
• Segmentation, Targeting and Positioning
• Creating Delivery and Reinforcing the
Value Proposition
• Marketing Planning
• Strategic Account Management
• Cross Functional Management
• Strategic Point of View
• Systems Thinking: From Linear Thinking
to Circular Thinking
• Environmental Analysis
• Environmental Analysis and
Scenario Planning
• Country Analysis
• Industry Analysis
• Market Management
• Marketing Segmentation
• Brand and Product Positioning
• Market Research
• Brand Strategy
• Sales Promotion
• Delivering Customer Value
• Service as a Differentiating Element
• Designing Pricing Strategies
and Programs
• Designing Communication
and Promotion
• Operations and Quantitative Management
• Decision Making Under Uncertainty
• Simulation in Complex Decisions
• 5S Towards World Class Management
• Just-In-Time: An Asian View
• Service Operations Characteristics

• Financial Management
• Management Cost and Profit
• Working Capital Management
• Financial Forecasting
• Capital Investment Decision
• Managing Growth
• Cross Functional Management
• Building Blocks of Dynamics Systems
• Multiple Criteria Decision Making
• Analytic Hierarchy Process Applications
• Operations and Quantitative Management
• Managing for Quality
• Total Quality Management
• Listening to the Voice of the Customer
• Realising Breakthrough Services
• Quality Deployment Function
• Strategic Formulation and Implementation
• Competitive Strategy
• Structural Analysis of Industries
• Generic Competitive Strategies
• Value Chain and Competitive Strategy
• Industry Revolution
• Cost Advantage
• Differentiation
• Industry Segmentation and Competitive
Advantage
• Leadership: • Vision and Mission • Transformational Leadership • Implementing the Vision and Corporate
Culture • The Educator as Leader • Leadership Styles • Leadout
• Management of Change
• MOC Frameworks, Models and
Tools Paradigm Principles
• Organisational Transformation
• Leadership and Organisational
Transformation: The Role of
Top Management
• Negotiation and Conflict Resolution
• Elements of Negotiation
• Structures of Negotiation
• Negotiation Preparation Framework
• Making Agreements Implementable
• Difficult Tactics, Difficult People
• Strategic Synthesis
• Strategic Finance
• Capital Structure Strategy and
Cost of Capital
• Distribution Policies and Strategies
• Financing Strategy: Equity, Convertibles
and Bond
• Strategic Human Resource Management
• Overview of HR in the 21st Century
• Conceptual Overview of HRM
• Linking Business and HR Strategies
• Competence-based and Values Driven HR
• Management Control Systems
• Measuring Departmental Performance
• Managing Profit Centers
• Control of Investment Centers
• Management Control Structures
• Management Control Processes
• Framework for Management Control
• Strategic Operations Management
• Developing a Manufacturing Strategy
• Competitive Advantage through
Manufacturing Strategy
• Beyond World Class
• Production Systems
• Framework for Manufacturing
Framework Strategy
• Strategic Sourcing

Environmental Analysis
The module is designed to develop the learner’s capacity for identifying, analysing and coping with the major external forces, both foreign and domestic, that act on and affect business enterprises in a developing economy. It aims to help the learner develop an internally consistent framework for thinking about and solving business problems that arise from the interplay of forces between the business enterprise and the major economic, social and political institutions in the business environment.
Developing People Skills and Human Resource
Management
Human behaviour in organisations develop a learner’s ability to analyse and deal effectively with human situations.
It examines issues involving the dynamics of individual and group behaviour, styles of supervision and the problem of change within organisations. Managers and executives need to be effective in communication and motivation in an organisation.
Developing people skills provides the managers with skills in working with a variety of people and teams by knowing one’s potentials and limitations and the dynamics involved in interpersonal and group activities.
Marketing Management
Marketing Management is the study of the web of activities and relationships between producers and consumers. It seeks to impart a working knowledge of the functions, institutions, processes and practices involved in the flow of goods from producer to consumer. The elements of marketing – the consumer, channels of distribution, pricing, research, advertising, sales promotion, pricing, etc. – are analysed and synthesised in the process of formulating effective marketing strategies.
Financial Accounting
This module deals with fundamental financial accounting concepts and processes leading to the construction and analysis of financial statements. LOB serves as a foundation course for management accounting and financial management especially for non-accountants.
Financial Management
This module deals with the basic financial concepts, such as ratio analysis, cash and funds flow, working capital management, investment in fixed assets, capital structure, capital costs, dividend policy, investment in securities, mergers and acquisitions, and the like.
Operations and Quantitative Management
Operations Management stresses the role of planning, supervision, execution and control of the activities involved in service and manufacturing. This module includes as topics the measurement and simplification of work, the work capabilities of men and their inter-relationship, the nature of different types of processes, planning and scheduling, and inventory management. This program is designed to develop the analytical skill of the learners through application of the most recent scientific, model-building approaches to managerial problems. The major topics for discussion are decision-making under uncertainty; conflict models; optimisation models; simulation techniques; and computer applications.
Managing Costs and Profits
The module aims to develop the participants' skills in using cost information for managerial planning, decision making, and control. This includes understanding basic cost accounting and the nature of costs and cost information, budgeting and profit planning, using relevant costs in decision making, as well as controlling costs in an organisation. The participant learns to analyse product costs and product line profitability; make decisions involving pricing/bidding situations, product mix alternatives, make-or-buy problems, capital investments, etc.; as well as manage costs for the firm's strategic advantage.
Cross Functional Management
Cross Functional Management provides participants with a view of the inter-relationships of the different functions in the business. It also builds the competence of managers in creating customer and shareholder value through an understanding of all the functions of the business.
Strategic Formulation and Implementation
Strategic Management aims to provide participants with skills in developing and implementing corporate strategy while matching its resources with market opportunities. It also gives participants a clearer understanding of the inter-relationships of the different business functions and how it shapes corporate strategy and implementation.
Management Control Systems
This module deals with the evaluation and design of management structures and processes which will ensure attainment of the organisation's strategy and objectives and those of its business units. One of the most important challenges in the design of a control system is how to ensure that it is aligned with the company's strategy, organisation, and people - across business units and throughout different levels of the firm. The program further deals with the critical role of performance measures, responsibility centers, budgets, information systems, incentives and human behavior patterns in organisations.

Leadership and Organisational Transformation
Leadership and Organisational Transformation provides participants with skills needed in leading a variety of people and teams to accomplish the vision of the organisation. It builds the competence of managers in dealing with the factors that affect organisational transformation, such as managing organisational change; understanding management control systems; and creation of learning organisations.
Management of Change
This module provides participants with an overview of structured approaches to transitioning individuals, teams, and organisations from a current state to a desired future state.
It equips the participants with tools on organisational change management processes and individual change management models, which together are used to manage the people side of change.
Strategic Negotiations
Negotiations will equip the participants with the skills and values needed to become a more effective negotiator. The module starts by examining the activities involved in negotiations and shows how the participant can break new ground and move from competition to collaboration. The participant will also learn how to deal with the obstacles posed by difficult tactics, emotions and attitudes, his/her own biases and power difference. The “game” is no longer about scoring “baskets” or tipping in “hole-in-one” but rather value creation that brings about a deep capacity to envision, bring about, sustain and modify agreements among many parties and across interlocking issues.

Prof. Tony Perez is the Program Director of schools, under the EEC-ASEAN Scholarship program.
the Management Development Program He took up a graduate course in Project Appraisal and
(MDP) and core faculty EXCELL – AIM’s Management at HIID, Harvard University, under a study
Executive Education Programs. He teaches grant of USAID Faculty Development Program. Then, he
Systems Thinking, Balanced Scorecard, completed a course in Systems Dynamics: Modeling for
Quantitative Analysis and Operations Organizational Learning at the Massachusetts Institute of
Management. Prior to joining AIM, he was a regular Technology. Prof. Perez obtained his MBA degree from the lecturer for five years in Operations Management and University of California Los Angeles (UCLA) with major in
Decision Analysis in the MBA program of the Malaysian Management Information Systems. For academic
Institute of Management in Kuala Lumpur. Prof. Perez excellence, he was elected member to the Beta Gamma underwent a teacher training program in Manufacturing Sigma, the national honor society for students in Business
Management at INSEAD, one of Europe’s leading business Administration in the USA.
Prof. Buenaventura F. Canto is the Citi Bank, Johnson & Johnson, Pfizer, Reynolds, Caltex,
Professor of Business Management. He Shell, Asian Development Bank, USAID, etc. Prof. Canto specialises in strategic management and is Managing Partner of LearnTech International, a innovation, leadership development, as Management consulting and training firm. He earned his well as designing strategic, results-based MBM degree (with Honors) at the Ateneo de Manila executive programs. He has been University and completed the International Teachers consultant and trainer to major private and public firms in Program at the Harvard Graduate School of Business
Indonesia, Malaysia, China, Philippines, Taiwan and Administration.
Thailand, as well as to multinationals in Asia, such as
Prof. Ma. Nieves R. Confesor was the Dean conditions and productivity, workers’ welfare programs, of the Institute from 2002 to 2004. human resources development, general management, and
Her areas of specialisation include: public conflict resolution and negotiations. Prof. Confesor holds a policy development and analysis, public Master in Public Policy and Administration from Harvard administration, women in development, University(1990) as an Edward S. Mason Fellow and employment planning and ser vice a Master in Business Administration from the Graduate administration, labour-management relations, skills School of Business of the Ateneo de Manila University.
development, planning and administration, working
Prof. Rene. T. Domingo teaches Operations Engineering from the Nagoya Institute of Technology,
Management, Total Quality Management Japan. He has served as consultant to major local and
(TQM), Six Sigma, Lean Manufacturing, Asian firms on productivity and quality improvement. He is
Business Process Re-engineering and the author of "Quality Means Survival", a guide on TQM,
Management of Service Operations. published internationally by Prentice-Hall; "It's the
He holds a B.S. degree in Industrial Customer", a guide on world class banking services; and
Engineering (magna cum laude) from the University of the “Turnaround Management - Best Practices from the
Philippines, and an M.S. degree in Management Indonesian Experience”. His website is www.rtdonline.com.

Prof. Jesus. G. Gallegos. Jr.
is the marketing Management, human behavior in organisations,
San Miguel Corporation Professor in agribusiness management, and systematic managerial
International Enterprise Development and analysis in both local and overseas programs. He holds the former Dean and Chief Operating Officer a Doctorate in Business Management (with High of the Institute. His teaching focus is Distinction) from the Graduate School of Business of strategy formulation and implementation De La Salle University and Master in Business and management ethics. He has also handled courses on Management from the Asian Institute of Management. total quality management, operations management,
Prof. Gloria. M de Guzman, Ph. D.
is the of the Myers-Briggs Type Indicator (MBIT) Step I and
Program Director of the Human Capital Step II. She is also a certified Master Trainer and a certified
Management Program. Her areas of expertise administrator in Targeted Selection. She holds a Master include leadership and organisational in Public Administration (1969) and a Doctor of change, corporate culture and strategic Philosophy in Sociology (1990) from the University of the human resource management. She Philippines. Under a Ford Foundation scholarship, received full qualification and accreditation (APT she completed her Master of Science in Development
Qualifying Training Program, April 2002) as administrator Sociology from Cornell University (1971).
Prof. Ma. Elena B. Herrera is the Program training and consulting field since 1989. She provides
Director of the Institute’s Strategic Finance, both technical advice in the areas of finance, strategy and
Finance for Senior Executives and Enterprisehuman resources as well as on-the-ground facilitation, wide Risk Management Programs. She training and executive coaching services. She is a certified teaches finance, risk management, Actuary and holds a Master’s degree in Actuarial corporate valuation, strategy and human Mathematics from the University of Michigan.
resources management. Prof. Herrera has been in the
Prof. Victoria S. Licuanan is the Citibank in development, and small and medium businesses.
Professor of Business Management and is Prof. Licuanan obtained her undergraduate degree in the current Dean of the Institute. Her areas Business Management, magna cum laude, from Maryknoll of specialisation are monetary economics, College. She went to Harvard University, Cambridge, USA, financial markets and international finance. under various scholarship grants. She is a Ph.D. candidate
Her other areas of expertise include in economics, specialising in monetary in international leadership and team building, women managers, women economics.
Prof. Federico M. Macaranas is a most Department of Foreign Affairs, which included the creation sought after international lecturer and of Science and Technology Advisory Councils in Filipino speaker on globalisation, the Asia Pacific expatriate communities around the world and the economies and Philippine affairs. revitalisation of the UN project of the Transfer of
His professional career spans the business, Knowledge through Expatriate Nationals (TOKTEN) in the academic, and government sectors. Philippines. Prof. Macaranas holds a Master of Science in
He served as Undersecretary for Economic Affairs at the Economics and a Ph.D. in Economics from Purdue University.
Prof. Grace S. Ugut, Ph.D.
is the Associate risk management, corporate finance, and fixed income
Dean of the AIM Executive Education securities. She holds a doctorate degree in International and Lifelong Learning Center. Her fields Finance from Vienna University in Austria.
of expertise include the following areas in banking and finance: treasury management,

For the Organisation
• It enables them to retain the services of their key people, while increasing their value as members of the management team.
• There is a continuous inflow of new ideas and skills leading to a build up of intellectual capital and organisational capacity.
• The EDBM represents a major management development program that fits the goals and strategy of the company.
For the Managers
• They do not have to interrupt their careers while attending the program.
• Learning in the classroom has immediate application in the workplace which has a positive impact on their careers.
• Participants interact with a wide range of fellow managers from various functions and industries, thus broadening their learning experience.
Since the EDBM seeks to create meaningful corporate change, organisations ideally should send three or more managers to the program. By sending several of their most promising managers to the EDBM, the company ensures a high return on its investment through a broader synergistic impact on their change program.
The following are the requirements for nominees to the program:
1. They should have university degree, or its equivalent.
2. They should take the AIM Admission Test (AIMAT) or the GMAT. The validity of either test is 3 years.
3. They should have at least 6 years work experience, with 3 years in a supervisory or managerial position.
4. They should be fluent in oral and written English.
The organisation should submit for each nominee:
1. Completed application form.
2. Two recommendations from the applicant's immediate Supervisor and the Head of HRD or Top Management.
3. Sponsoring Organisation Agreement.

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