G r a p h i c D e s i g n I , s u m m e r 2 0 0 9 Syllabus MDAR-235-81 school of continuing studies Graphic Design I, summer 2009 INSTRUCTOR INFORMATION: Robert Gassiot, ABS, BA, MPS Phone: Home: (504) 899-1804 Work: (504) 896-9582 E-mail: [email protected] [email protected] Campus mailbox: Elmwood campus Web site: www.mdar235.weebly.com Office hours: By appointment Course/University Information: Tulane University, School of Continuing Studies Media Arts Department Course: MDAR-235-81: Graphic Design I Time: Monday and Wednesday, 6 pm - 8:40 pm Location: Elmwood Campus, PC lab Blackboard: mytulane.blackboard.com Course Fees: Special course fees are $35. Course Description: This is an introductory course in the field of graphic design. An emphasis is placed on terminology, file types, design techniques, color (spot and four-color process), and software training. Software training primarily focuses on Adobe InDesign. File types, typography and layout are additional concentrations included in the class. Other software products/topics discussed, but formal training is not provided in this course, include Quark X-Press, Adobe Photoshop, Adobe Illustrator, Adobe Acrobat Professional, Adobe Flash and Adobe Fireworks. A series of projects and in-class assignments are assigned to assist the student with developing design skills utilizing software. Projects will be evaluated and critiqued by peers at end of the semester. Course is a prerequisite to MDAR-335. Course Objectives & Outcomes: To enhance, guide and train students in the graphic arts field. Students will incorporate software training with theories—color theory, typography, and utilize graphic design vocabulary to prepare visually appealing, artistic visual communication pieces on computer platforms. Students will be acquire introductory skills in Adobe InDesign. Course Requirements: n All class meetings should be attended. Failure to do so will jeopardize your training of design software. n Purchase necessary text and complete assignments on due dates. Late projects will be penalized. n Participate in class discussions. n Ask questions. n Prepare yourselves for critiques. n Bring acceptable printed items to class to discuss the design and layout (i.e., magazines, newspapers, packaging, CD covers, direct mail pieces, etc.). Attendance: Attendance is expected and is in accordance with Tulane University School of Continuing Studies regulations. Notify instructor prior to missing class. E-mails are acceptable. Assignments, Projects & Deadlines: All projects must be completed by yourself. Any prior coursework or published work will not be accepted. Projects will be submitted both in electronic (original source file) and as a final printed piece. At the end of the semester each student will make an electronic portfolio utilizing PDF technology. Grading/Assignments: 6 – 10 Projects................................................ 40% 2 Quizzes . ..................................................... 20% 1 Midterm...................................................... 20% 1 Final project/presentation/critique............... 20% Grading Scale: Grading scales follows Tulane University standards. A (+/-) Excellent B (+/-) Above average C (+/-) Average D (+/-) Below average F Failing Computer Lab: Students are expected to complete assigned projects by due dates. Any student who does not complete projects/ class assignments will automatically be dropped one letter grade. Students are expected to utilize Computer Lab. (Note: frequent use of computers/software enhances and improves both design and computer skills.) Computer Lab Hours: Monday – Friday: 8:30 a.m. - 5:00 p.m. Saturdays & Holidays: per monitor’s posted schedule Class Rules: n No cell phone use during class. n No IPOD use, unless for file storage. n No Internet surfing during class. n If requested, computer monitors must be turned OFF during class lectures. n Class absences must be submitted in writing. E-mail accepted. Required Course Text: Adobe InDesign CS3 How-Tos: 100 Essential Techniques. Anton and Cruise, 2007. Basics of Design: Layout & Typography for Beginners. Lisa Graham, 2005. Suggested text: InDesign Type. Nigel French, 2006. Required Course Materials: E-ruler and/or Ruler* Storage device: IPOD, jump drive, etc.** Color wheel* Calculator (helpful, but not required) *Art supply store **Computer or office supply store Code of Academic Conduct (Honor Code): Adhere to University’s honor code standards and procedures. All coursework should be original work from student. http://college.tulane.edu/code.htm Academic dishonesty in any form will not be tolerated. Students are expected to be familiar with the Code of Academic Conduct (Honor Code) and its provisions. Collaboration: Oral reports, writings and tests are to be prepared and completed by each student individually. Collaboration should be limited to discussions of subject matter, issues and case studies in and outside of class. Plagiarism: Plagiarism is taking someone else’s work and using it as your own without attribution. It is grammatical theft. Students sometimes use material in their research papers but mistakenly neglect to state the attribution. If you take a quote from a book, newspaper, magazine, website, television broadcast, etc., you must name the author, footnote it properly in your paper and list it in your bibliography. If you find information and rephrase it in your paper - even if it’s not a direct quote - you must attribute it by footnote. If in doubt, consult the Code of Academic Conduct and its insert titled, “Acknowledging Sources in Academic Work.” To find the Code of Academic Conduct, go to the SCS homepage and click on “Rules & Requirements.” Education Resource Center: http://erc.tulane.edu Resources: www.adobe.com www.ilovetypography.com www.veer.com www.quark.com www.aiga.com Note: Subject to change Projects MDAR-235-81 school of continuing studies Graphic Design I, summer 2009 Flier This exercise provides an introduction to layout design, Newsletter Design a newsletter, including color file types, importing and placing graphics, placing text and selection, typography selection and Masthead design, InDesign toolbars and panels. An emphasis is placed on and importing and formatting generic text files. This different color production techniques, including spot color exercise demonstrates the major difference of design/ (one-color), two-color and four-color process. The Pantone layout software vs. word processing software. Type control Matching System (PMS) system is also introduced. (Project is a critical issue with this project. Paragraph and character entails an 8.5” X 11” one-color, two-color, four-color layout.) formatting are new topics reviewed. (two-color) Brochure Instructor provides photography and text for Business Form Business is a part of everyday life, even layout placement to design a double-sided, six-panel, three- in the design field. This exercise will demonstrate the fold, two-color brochure. This exercise provides additional importance of tabs, tables, and the step and repeat function. practice with layout design, placing file types, importing and (two-color) placing graphics, formatting text and columns/grids. (twocolor) Magazine Cover Design a visually-appealing, Corporate Identity Package This intensive exercise is professional-looking magazine cover. Creativity is the goal. an introduction to identity design with the creation of a logo Target audience should be an influential factor in project. for a specific local small business. Project includes the usuage (four-color) of appropriate typography, the creation of an original iconic symbol and professional color selection. Project also includes Invitation/Promo piece Design an inspirational and creating a letterhead, envelope, business card and logo appropriate invitation or promo piece as instructed. This identity sheet. (two-color) project demonstrates “old school” techniques of cut and paste and proper presentations of finished product. Actual Poster Create an interesting, visual appealing 11” X envelope provided. (two-color) 17” poster, with an emphasis on scale, on a current topic provided. (four-color) Web Design Create a storyboard using InDesign for a proposed Web site based on your identity logo design. Advertisement Create an advertisement based on specific print guidelines provided. This creative exercise introduces the student to standards that are normally placed within an agency/company. Guidelines of the advertisement will come from a selected local magazine. (one-color) This listing does not include ongoing class exercises. Note: Due dates will be announced. Summary MDAR-235-81 sc h ool of contin u ing st u dies G raphic D esign I , su m m er 2 0 0 9 Introduction class; Lecture; Graphic design and computer exercises 2 Wed., July 1 Lecture; In-class exercises Lecture (File types), Project 1: FLYER/PDF (1-color, 2-color, 4-color) WEEK 2 3 Mon., July 6 Lecture; In-class exercises Lecture (Color); Project 2: BROCHURE /PDF 4 Wed., July 8 Lecture; In-class exercises Lecture; Project 3: BUSINESS form/PDF WEEK 3 5 Mon., July 13 Lecture; In-class exercises Project 4: POSTER/PDF 6 Wed., July 15 Lecture; QUIZ (File types, typography, etc) Project 5: CORPORATE IDENTITY/PDF AND PROJECT 6: WEB COMP 7 Mon., July 20 Lecture; In-class exercises Lab time; Projected project due date 8 Wed., July 22 MID-TERM Lecture; Project 7: ADVERTISEMENT/PDF 9 Mon, July 27 Lecture; In-class exercises Project 8: NEWSLETTER DESIGN/PDF WEEK 6 WEEK1 1 Mon., June 29 WEEK 4 OBJECTIVE/PROJECT WEEK 5 WEEK/CLASS NO. & DATE 10 Wed., July 29 QUIZ 2; In-class exercises Project 9: MAGAZINE COVER 11 Mon., August 3 Lecture; In-class exercises Project 10: INVITATION/PDF 12 Wed., August 5 Lecture; In-class exercises Lab time; Projected project due date 13 Mon., August 10 Final PRESENTATIONS/projects PROJECT DUE DATES: Due dates will be announced. TENTATIVE QUIZ DATES: Dates are subject to change with notification.