COME TO OUR
Promotions Guide
Free Promotional Books
To support your efforts in promoting an exciting and
successful Book Fair event!
60 in FREE BOOKS*
$
50 in FREE BOOKS
Up to
Plus
$
for the Family Event Draw**
To be taken directly from current Book Fair selection.
* Use for classroom promotional contests, book talks, raffles, and volunteer incentives
** One draw per school per Book Fair
Spread the News
Get the word out early so everyone is aware of the
Book Fair and Family Event.
Advertise
Book Talkin-a-Box
Bulletin Board
Parent Focus
Place an article in the school newsletter and on
the school website with details about your Book
Fair and Family Event. Display Book Fair dates on
the school marquee.
Talk up your Book Fair with Book Talks! Ask your
Book Fair Consultant for details about our popular
Book Talk-in-a-Box program.
Select
students to
record Book Talks
of themselves at the
Book Fair to air on
your morning
announcements.
Ask students to design and decorate a themed bulletin
board, located near the school entrance or main office.
Send Parent Letters and Highlights flyers home with
students one (1) week before the Fair (see Printable
Resources section of our website for a sample letter).
Promotional
Materials
Classroom
Wishlist
Display the Entrance Poster found in your Planning Kit at
the main entrance to help promote your Fair. Directional
Arrows and other Promotional Posters have also been
provided to display throughout your school.
Download the Teachers’ Sneak Peek Poster, and post
it in the teachers’ lounge, along with copies of the
Highlights flyers.
P.A. Skit
Use your morning announcements to promote your Book Fair and Family Event.
Ask student volunteers to read this skit over the PA system to get everyone excited.
Pre-Fair Script
Hello fellow ocean explorers!
Grab your scuba gear and discover the wonders of the deep when the Scholastic Book Fair Under the Sea
comes to our school. This exciting reading event takes place [INSERT DATES] and everyone is invited!
There will be fun activities, awesome contests, and a special Family Event on [INSERT DATE]. Plus, if you bring
your whole family to the Book Fair Under the Sea, you’ll have the chance to win FREE BOOKS! Hope to sea you
at our fin-tastic Fair!
During the Fair Script
Did you explore the ocean of books at the Scholastic Book Fair Under the Sea? Reel in the best books of the
season in the [BOOK FAIR LOCATION]. There are only [INSERT NUMBER] days left before they’re sunk forever,
so don’t miss it!
Build Excitement!
Generate plenty of fun and anticipation
among students and staff with some
themed contests!*
Decorative Doors
Challenge teachers to decorate their classrooms using the Under
the Sea theme. Ask students to vote on their favourite.
Guessing Games
Fill a large fishbowl with fishshaped crackers in a busy Fair.
Have students guess how many
there are to win a prize!
Sea Creatures
Encourage students and volunteers to
dress as their favourite sea creature. Hold
a contest the week of your Book Fair for
the most original costume and announce
the winners at the Family event.
Tales From the Deep
Ask students to write a brief story starting with the line, “In
a lost city Under the Sea...” Post the entries near your Book
Fair entrance and select a panel to determine the winners.
Under the Sea Scavenger Hunt
Organize a Book Fair scavenger hunt, encouraging families
to work together for the
prize! For an extra
challenge, have students
create clues that will
lead their parents to
the books they want
to read.
*Contests: Ask local sponsors for prize
contributions and use your sample display
posters as prize giveaways. Use Contest Ballots
and Winner Certificates reproducibles provided.
Make it a Family Event!
Hold a special Family Event so parents and students can shop
together. Try some of these fun and easy suggestions:
Activity Corner — Set up a special area for younger children to read or
colour while parents shop. Ask a volunteer or some older students to supervise.
Ballot Box — Make a themed box to collect Family
Event Door Prize ballots – place it near the cashier table.
Classroom Wish List —
Encourage teachers
and families to grant book wishes. Invite local businesses
to take part with donations to purchase Wish List books.
Under the Sea Photo Op — Create a great
white entrance out of insulation foam sheets. It doubles as a
fun photo op for Family Events! Have one or two volunteers
in costume greet visitors as they arrive for your Family
Event.
Student Showcase — Display contest entries,
artwork, poems, stories and other theme-related items
created by students.
Volunteers* — Have your volunteers wear name
badges to be easily recognized at the Fair. They can also wear t-shirts
decorated with the Under the Sea logo.
* See Volunteer Recruitment Poster and Volunteer Name Badges
provided. You can also download artwork from the Printable Resources
section of our website onto printer transfer sheets (available at craft
stores) and then iron onto t-shirts or other items.
If teachers miss
IDEA! the Teacher Preview,
fill-in the Book Wish
reproducible, listing good
elementary school
choices for classroom
libraries.
Under the Sea Craft Ideas:
Have younger students create these crafts before the Book Fair. They can
display their finished work at the Family Event.
Ocean Coral
Shape ocean coral
out of colourful
pool noodles.
Sea Creatures
Cut sea creatures out
of foam sheets and
add details with paint.
Did You Know?
Set up students’ under-the-sea art
project featuring “did you know?”
facts throughout your Fair.
Jelly Fish
Make jellyfish out
of paper lanterns,
ribbon, tissue
paper, and plastic
table covers.
Create a Fun Atmosphere!
Try some of these fun ideas to create an atmosphere that’s full of
excitement! Ask volunteers and creative students to lend their talents.
FISH TALES –
For some entertaining fun,
invite students’, parents and
grandparents to share their
best fish stories, a.k.a.
exaggerated tales, during
your Family Event.
Create a
great entrance out
of insulation foam. It
doubles as a fun photo
op for Family Events!
Create a
Catch of the Day sign
and place it next to your
Book Fair entrance.
Change out the book
you promote
each day.
Reach Your Book Fair Goals!
Make your Book Fair a blast and encourage your
school and community to reach those literacy
goals. Try these fun ideas:
FUN!
COOL!
Catch
everyone’s attention
with a giant fish
Book Fair goal chart.
Track your school’s Fair
progress by colouring
in its stripes.
Make under-the-sea
picket signs with fun Fair
phrases. Schedule
Student Crew members to
parade by the school’s
pickup/drop-off area
during the day.
NEW!
SWIM THIS WAY –
Strategically place
a dolphin and school of fish
on a hallway wall, directing
kids to the Book Fair. Let
kids write titles of
recently read books
on the fish.
In a Lost City
Under the Sea...
Scholastic Book Fairs
Under the Sea
Scholastic Book Fairs
Under the Sea
Contest Ballot
Contest Ballot
Name:
Name:
Teacher/Grade:
Teacher/Grade:
Scholastic Book Fairs
Under the Sea
Scholastic Book Fairs
Under the Sea
Contest Ballot
Contest Ballot
Name:
Name:
Teacher/Grade:
Teacher/Grade:
Scholastic Book Fairs
Under the Sea
Scholastic Book Fairs
Under the Sea
Contest Ballot
Contest Ballot
Name:
Name:
Teacher/Grade:
Teacher/Grade:
Scholastic Book Fairs
Under the Sea
Scholastic Book Fairs
Under the Sea
Contest Ballot
Contest Ballot
Name:
Name:
Teacher/Grade:
Teacher/Grade:
Scholastic Book Fairs
Under the Sea
Scholastic Book Fairs
Under the Sea
Contest Ballot
Contest Ballot
Name:
Name:
Teacher/Grade:
Teacher/Grade:
Under the Sea
Contest Winner Certificate*
This certificate entitles
(Student’s Name and Grade)
the winner of the
to
contest
!
(Prize*)
Congratulations!
* No cash value – certificate must be redeemed at current Book Fair – do not return with your payment
Under the Sea
Contest Winner Certificate*
This certificate entitles
(Student’s Name and Grade)
the winner of the
to
contest
!
(Prize*)
Congratulations!
* No cash value – certificate must be redeemed at current Book Fair – do not return with your payment
Under the Sea
Contest Winner Certificate*
This certificate entitles
(Student’s Name and Grade)
the winner of the
to
contest
(Prize*)
Congratulations!
* No cash value – certificate must be redeemed at current Book Fair – do not return with your payment
!
Volunteers needed!
Book Fair: _______________________________________________
(Dates and Times)
Family Event: ___________________________________________
(Dates and Times)
#
Please sign up today!
YES, I want to help at our Scholastic Book Fair!
Name: _______________________________________________________________________________________________________
Daytime Phone: __________________________________________________________________________________________
Evening Phone: ___________________________________________________________________________________________
Dates & Times I Can Volunteer: _____________________________________________________________________
_______________________________________________________________________
Under the Sea
Volunteer
Name: ________________________________________
Under the Sea
Volunteer
Name: ________________________________________
Under the Sea
Volunteer
Name: ________________________________________
Under the Sea
Volunteer
Name: ________________________________________
Under the Sea
Volunteer
Name: ________________________________________
Under the Sea
Volunteer
Name: ________________________________________
Under the Sea
Volunteer
Name: ________________________________________
Under the Sea
Volunteer
Name: ________________________________________
Ask volunteers to wear these name badges to be easily recognized during the Fair and Family Event.
Welcome To Our
Family Event!
Dates/Time: ________________________________________________
Place: ________________________________________________________
At participating schools
Permission to reproduce this item is
granted by Scholastic Book Fairs®.
© 2015 Scholastic Inc. 11908 • 151222
Explore the A-MAZE-ing Ocean
Can you make your way through
the depths of the sea?
En
t er
He
re
Finish
Fair Dates: ________________________________________
Name: _____________________________________________
Photocopy this page and hand out to younger students to do the activity and colour.
Display in hallways and on classroom doors to help promote your Fair.
Answers are on page 28
Under the Sea Word Search
cean?
s of the o
h
t
p
e
Wha
ed
t can you find in th
P
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A
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CORAL
CRAB
EEL
FISH
H
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V
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N
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B
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A
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B
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S
H
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L
B
U
Q
W
V
E
H
R
T
A
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C
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JELLYFISH
MERMAID
OCTOPUS
PEARL
T
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J
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S
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P
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O
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A
J
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I
V
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C
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F
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I
H
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A
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I
V
A
A
Y
D
O
D
S
I
A
X
H
L
Q
PIRATE SHIP
SCUBA DIVER
SEAHORSE
SEASHELL
P
N
E
L
A
K
P
C
E
I
X
A
A
Z
P
O
R
L
B
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W
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F
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S
Z
N
J
C
H
D
M
T
S
A
M
R
P
A
A
Q
F
SEAWEED
SHARK
STARFISH
SUBMARINE
S
S
W
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J
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S
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L
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T
N
D
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S
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TREASURE
TURTLE
VOLCANO
WHALE
Fair Dates: ________________________________________
Name: _____________________________________________
Photocopy this page and hand out to younger students to do the activity and colour.
Display in hallways and on classroom doors to help promote your Fair.
Answers are on page 28
Under Sea Discoveries
The ocean is full of wonders and secrets.
Can you unlock these mysteries? Use the internet or
books from the library to help you out.
1. What is the deepest part of the ocean?
2. Which of the oceans is the warmest?
3. Why can people float in the Dead Sea?
4.When measured from its under-sea
base to its summit, which mountain is
even taller than Everest?
5.An octopus has eight tentacles. But
how many hearts does it have?
6. How loud is a blue whale’s call?
7. How many bones does a shark have?
8.A group of fish is called a school. What
is a group of jellyfish called?
1.
2.
3.
4.
5.
6.
7.
8.
Fair Dates: ________________________________________
Name: _____________________________________________
Answers are on page 28
Sea Creature Trivia
Read the clues on the right and write the matching letter
beside the sea creature on the left. Use the internet or books from
the library to help you out.
Dolphin____________
Sea Turtle
____________
Crab____________
Jellyfish____________
Sponge____________
Starfish____________
Stingray____________
Octopus____________
a) These spiny fish can have 5 or more legs.
b) These snakelike fish can be electric.
c)Kratt’s Creatures describes these stinging fish as
“the flying carpets of the sea”.
d)Get out of the water when you see the large dorsal
fin of this dangerous fish approaching.
e) Some of these mammals are recognized by their
“bottle nose”.
f) The giant version of this species is the largest
aquatic invertebrate in the world.
g) These crustaceans can only walk or run sideways.
h) These gelatinous invertebrates can have up to 60
tentacles.
i) This giant mammal has something to spout about.
Seahorse____________
j) These creatures can change colour and their skin
texture to match their surroundings.
Shark____________
k) The males of these endangered fish give birth to
their young and are known as “animal superdads”.
Squid____________
l) The cup-shaped bodies of these unique creatures
are made up of hard, spherical shell plates with
moveable spines.
Whale____________
Eel____________
Sea Urchin ____________
m) Unlike their cousins, these reptiles cannot retract
into their own shell when in danger.
n) You wouldn’t want to mistake these
toxic invertebrates for the man-made
version in the bathtub.
Fair Dates: ________________________________________
Name: _____________________________________________
Answers are on page 28
!
Dive Into A
Great Story!
Photocopy and distribute to students to cut out and colour their own fun bookmarks.
!
COME TO OUR
Pattern Suggestions!
Enlarge these images using your school photocopier to create templates.
COME TO OUR
Use of Artwork and Logos
All artwork, logos, skits, articles, letters, designs, and ideas downloaded from the www.scholastic.ca/bookfairs website, including this Promotion
Guide, are unrestricted for use to promote your Scholastic Book Fair event. Permission to reproduce is granted by Scholastic, Inc.
Pattern Suggestions!
Enlarge these images using your school photocopier to create templates.
Use of Artwork and Logos
All artwork, logos, skits, articles, letters, designs, and ideas downloaded from the www.scholastic.ca/bookfairs website, including this Promotion
Guide, are unrestricted for use to promote your Scholastic Book Fair event. Permission to reproduce is granted by Scholastic, Inc.
Pattern Suggestions!
Enlarge these images using your school photocopier to create templates.
Use of Artwork and Logos
All artwork, logos, skits, articles, letters, designs, and ideas downloaded from the www.scholastic.ca/bookfairs website, including this Promotion
Guide, are unrestricted for use to promote your Scholastic Book Fair event. Permission to reproduce is granted by Scholastic, Inc.
Pattern Suggestions!
Enlarge these images using your school photocopier to create templates.
Use of Artwork and Logos
All artwork, logos, skits, articles, letters, designs, and ideas downloaded from the www.scholastic.ca/bookfairs website, including this Promotion
Guide, are unrestricted for use to promote your Scholastic Book Fair event. Permission to reproduce is granted by Scholastic, Inc.
Pattern Suggestions!
Enlarge these images using your school photocopier to create templates.
Use of Artwork and Logos
All artwork, logos, skits, articles, letters, designs, and ideas downloaded from the www.scholastic.ca/bookfairs website, including this Promotion
Guide, are unrestricted for use to promote your Scholastic Book Fair event. Permission to reproduce is granted by Scholastic, Inc.
Answer Key
Explore the A-MAZE-ing Ocean
(Reproducible activity from page 18)
En
Under the Sea Word Search
(Reproducible activity from page 19)
Finish
te
r H
e
re
P
T
O
C
P
I
E
B
L
U
A
H
K
D
L
I
U
P
K
A
O
A
E
O
Y
E
A
A
W
L
H
R
T
K
M
R
O
V
L
M
N
E
X
B
E
S
T
M
C
C
E
N
I
R
A
M
B
U
S
H
E
L
B
U
Q
W
V
E
H
R
T
A
E
C
S
T
E
T
J
K
O
R
S
E
P
J
C
S
O
A
A
J
O
R
L
U
I
V
F
G
U
O
R
R
E
R
R
S
C
S
F
I
H
X
I
H
Y
O
A
S
Under Sea Discoveries
(Reproducible activity from page 20)
Sea Creature Trivia
(Reproducible activity from page 21)
1.The deepest part of the ocean is the
Mariana Trench. It is about 11km deep!
2. The Indian Ocean is the warmest ocean.
3.The Dead Sea has a very high salt and
mineral content which makes it so
buoyant that people can float!
4.When you measure from the its base on
the ocean floor all the way to its peak,
Mauna Kea in Hawaii is more than 10 km
tall, making it the tallest mountain on
Earth.
5. An octopus has three hearts!
6.The blue whale’s call can reach up to 188
decibels, making blue whales the loudest
animals alive.
7.Trick question! Sharks have NO bones.
Their skeleton is made of cartilage.
8.A group of jellyfish is called a swarm or a
bloom.
Dolphin
I
V
A
A
Y
D
O
D
S
I
A
X
H
L
Q
P
N
E
L
A
K
P
C
E
I
X
A
A
Z
P
O
R
L
B
R
W
G
E
T
E
F
I
E
O
D
T
E
U
A
N
H
H
C
A
O
W
R
S
Z
N
J
C
H
D
M
T
S
A
M
R
P
A
A
Q
F
S
S
W
F
J
R
S
I
L
O
L
U
E
T
N
e)Some of these mammals are recognized by their “bottle
nose”.
Sea Turtle m)Unlike their cousins, these reptiles cannot retract into
their own shell when in danger.
Crab g) These crustaceans can only walk or run sideways.
Jellyfish
h)These gelatinous invertebrates can have up to 60
tentacles.
Sponge
n)You wouldn’t want to mistake these toxic invertebrates
for the man-made version in the bathtub.
Starfish a) These spiny fish can have 5 or more legs.
Stingray c)Kratt’s Creatures describes these stinging fish as “the
flying carpets of the sea”.
Octopus j)These creatures can change colour and their skin
texture to match their surroundings.
Seahorse k)The males of these endangered fish give birth to their
young and are known as “animal superdads”.
Shark d)Get out of the water when you see the large dorsal fin of
this dangerous fish approaching.
Squid f)The giant version of this species is the largest aquatic
invertebrate in the world.
Whale i) This giant mammal has something to spout about.
Eel b) These snakelike fish can be electric.
Sea Urchin l)The cup-shaped bodies of these unique creatures are
made up of hard, spherical shell plates with moveable
spines.
Use of Artwork and Logos
All artwork, logos, skits, articles, letters, designs, and ideas downloaded from the www.scholastic.ca/bookfairs website, including this
Promotions Guide, are unrestricted for use to promote your Scholastic Book Fair events. Permission to reproduce is granted by Scholastic, Inc.
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