Press Release
Shaadi.com Launches TV Commercial Exclusively on Social Media
Mumbai, May 16, 2013: Shaadi.com, the World’s Largest Matrimonial Service launched its new Television
Commercial (TVC) exclusively for its Social Media audience. With this, Shaadi.com becomes the first
eCommerce to launch a TVC on Facebook before it goes live on television. The ‘Love Arranged by
Shaadi.com’ campaign has been created by advertising agency JWT and will be aired on TV on the 17 May,
a day after its exclusive Facebook launch.
Shaadi.com consistently engages its audience through real issues people face in Life, Love, Relationship,
Marriage etc. The Shaadi.com Facebook page, much like a forum helps like-minded people interact &
discuss their views on various current issues. As a result of Shaadi.com’s consistent focus on audience
engagement, it was recently recognized as the ‘The World’s Most Engaging Brand on Facebook’. Through
Facebook, Shaadi.com directly connects with over 8,000,000 unique people each week. The Facebook
brand page of Shaadi.com, currently hosts strong fan-base with over one million people talking about its
content on a weekly basis.
Gourav Rakshit, Chief Operating Officer (COO), Shaadi.com said “At Shaadi.com we always believe in
innovation and uniqueness, be it our service, products or social media. We are the world’s most engaging
brand, so it’s only fair that millions of our members and Facebook fans are first to watch our new TVC.”
Shaadi.com also uses this page to consistently create awareness on social issues like dowry, child
marriage, women empowerment & save the girl child. Shaadi.com’s popular anti-dowry Facebook
campaign ‘Angry Brides’ was very well received by over 600,000 people & leading media in over 35
countries. It also received The Internationalist Award for Most Innovative Digital Marketing (New York)
and The Indian Digital Award for Best Use of Internet for Social & Economic Development.
To
view
Shaadi.com’s
new
television
commercial,
click
on:
http://www.youtube.com/watch?v=zQno6_1T3zs
About Shaadi.com
Shaadi.com, part of Anupam Mittal promoted People Group, is one of India’s best known Internet brands &
the world’s largest matrimonial service. It was founded with one simple objective – to provide a superior
matchmaking experience to Indians all over the world. The company pioneered online matrimonials when
it launched in 1996 and continues to lead the exciting matrimony category after more than 16 years. The
service has touched the lives of 20 million people globally and helped over 2 million people find their
matches. Amongst many other awards, Shaadi.com has been recognized as the Most Trusted Matrimonial
site and is amongst the world’s 50 Most Innovative Companies, alongside companies such as Apple, Google,
Facebook and Amazon. Shaadi.com is also considered one of the leading Indian brands in Social Media
engagement.
Connect on Twitter @ShaadiDotCom
&
Join us on Facebook www.facebook.com/shaadicom
For further information:
Debalina Ghosh
Corporate Communications
Shaadi.com
M: +91 9920362369
Email: media@shaadi.com