College of
Liberal Arts &
Sciences
Bachelor’s Degree Program
Communications
Specialization: Business Communication
about this
degree program
general education
coursework
A bachelor’s degree in Communications
can prepare and empower you to
respond critically and creatively to realworld challenges. At DeVry University,
our curriculum is developed with input
from industry and education leaders
across the country. As a result, you can
have the specific skill sets employers
are seeking in areas, such as public
relations, journalism and technical
writing.
At DeVry University, we believe in the value
of a comprehensive education. This means
broadening your knowledge and skill sets
beyond the area of your degree program, to
prepare you to succeed in today’s diverse
and evolving workplace.
Upon graduation, you can be proficient
in communicating with confidence,
clarity and credibility. From information
analysis and understanding diversity
to collaboration and complex problem
solving, the skills you develop can help
prepare you for 21st century careers in
communications.
Specializations offered within the
Communications degree program:
•
•
•
Business Communication
Emerging Media Communication
Technical Communication
From day one, you can learn important
analytical and communication skills,
such as problem solving, reasoning and
analysis, academic and professional
writing, and mathematics and statistics
skills. These skills can better equip you
to work across cultures and understand a
wide range of concepts that influence your
area of study.
General Education Coursework:
•
•
•
•
•
•
•
Business
Communication Skills
Computing
Humanities
Natural Sciences
Personal and Professional Development
Social Sciences
General Education Coursework (credit hours)
Core-Degree Coursework (credit hours)
Career-Focused Coursework (credit hours)
Approximate Credit Hours Required for Graduation
(Eight Full-Time Semesters to Complete) core-degree
coursework
all
of these
courses
2
of these
courses
2
of these
courses
38
+ 53
+ 32
123
BUSN-319
ENGL-227
MATH-114
MATH-221
SOCS-315
Marketing
Professional Writing
Algebra for College Students
Statistics for Decision-Making
Marriage and Family
BIS-155
BIS-245
CIS-115
COMP-129
WGD-201
WGD-205
WGD-210
Data Analysis with Spreadsheets with Lab
Database Essentials for Business with Lab
Logic and Design
PC Hardware and Software with Lab
Visual Design Fundamentals
Advanced Design and Rapid Visualization
Digital Imaging Fundamentals
HUMN-405
HUMN-410
HUMN-412
HUMN-415
HUMN-417
HUMN-421
HUMN-422
HUMN-424
HUMN-427
HUMN-428
HUMN-445
HUMN-447
HUMN-448
HUMN-449
HUMN-450 United States History
Contemporary History
Post-1945 History
Vietnam and the 20th Century Experience
Emergence of the Modern Era
Studies in Literature
Film and Literature
Science Fiction
Studies in Poetry
Dramatic Literature
Principles of Ethics
Logic and Critical Thinking
Comparative Religions
Philosophy of Science
20th Century Fine Arts
2
of these
courses
2
of these
courses
1
course
with prefix
1
1
of these
courses
of these
courses
ECON-315
LAWS-310
LAWS-420
POLI-330
POLI-410
Microeconomics
The Legal Environment
Legal and Ethical Issues
Political Science
Social Movements
BIOS-105
Fundamentals of Human Anatomy and Physiology with Lab
Introduction to General Organic and Biological Chemistry with Lab
Foundations in Biology and Chemistry with Lab
Biology with Lab
Physics with Lab
Environmental Science with Lab
Astronomy with Lab
Nutrition, Health and Wellness with Lab
BIOS-120
BIOS-135
BIOS-140
PHYS-216
SCI-204
SCI-224
SCI-228
ACCT
BIS
BUSN
BSOP
ECOM
HMT
HRM
HSM
MGMT
MKTG
PROJ
SBE
SMT
ENGL-219
ENGL-230
SPCH-275
SPCH-279
Journalism
Professional Communication
Public Speaking
Debate and Critical Thinking
HUMN-232
HUMN-303
Ethical and Legal Issues in the Professions
Introduction to the Humanities
Note: DeVry’s academic catalog, available via www.devry.edu/uscatalog, contains the most current
and detailed program information, including graduation requirements.
Bachelor’s Degree Program
College of
Liberal Arts &
Sciences
Communications
Specialization:
Business Communication
about this
specialization
knowledge
and skills
Business Communication describes a variety of functions related to an organization’s
internal and external communications. As a graduate, you can be prepared for a diverse set
of roles and responsibilities.
Production2 — Study media types, delivery
Typical tasks include researching and conducting interviews for written pieces, developing
written and verbal communications, creating public presentations, providing management
support and engaging in creative collaboration. You can find opportunities within a variety
of industries, both in the public and private sectors, including professional services,
consulting, government and manufacturing.
Graduates of DeVry University’s Communications degree program with a specialization
in BusinessCommunicationmayconsidercareersincluding:
•
•
•
•
•
•
Advertising Copywriter
Crisis and Emergency Communications Specialist
Employee Relations Manager
Marketing Communications Specialist
Media Relations Coordinator
Training and Employee Development Manager
According to the Bureau of Labor Statistics, employment of public relations specialists is
expected to grow 24 percent between 2008 and 2018, much faster than the average for all
occupations. According to its Occupational Outlook Handbook, “the need for good public
relations in an increasingly competitive and global business environment should spur
demand for these workers, especially those with specialized knowledge or international
experience.”1
techniques and methods. This includes alternative
ways to inform and entertain via written, oral, and
visual media. .
Sales and Marketing2 — Gain knowledge of
principles and methods for showing, promoting, and
selling products or services. This includes marketing
strategy and tactics, product demonstration, sales
techniques, and sales control systems.
Active Learning2 — Understand the
implications of new information for both current and
future problem solving and decision-making.
Teaching2 — Select and use appropriate training
or instructional methods and procedures when
teaching others.
Complex Problem Solving2 — Identify
complex problems and review related information
to develop and evaluate options and implement
solutions.
Organization2 — Organize material and
complete writing assignments according to set
standards regarding order, clarity, conciseness,
style, and terminology.
career-focused
coursework
all
of these
courses
1
of these
courses
1
of these
courses
BUSN-412
ENGL-216
MGMT-303
SOCS-335
TC-220
TC-420
LS-491
LS-492
Business Policy
Technical Writing
Principles of Management
Workplace Culture and Communication
Rhetorical Strategies for Technical Communication
Marketing and Corporate Communications
Senior Project I
Senior Project II
SOCS-350
SOCS-410
Cultural Diversity in the Professions
Concepts of Diversity
PSYC-315
SPCH-277
SPCH-282
Social Psychology
Interpersonal Communication
Small Group Communication
Writing2 — Prepare effective and appropriate
written communication by audience.
Critical Thinking2 — Use logic and reasoning
Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2010-11 Edition,
Public Relations Specialists, on the Internet at www.bls.gov/oco/ocos086.htm (visited June 20, 2011).
2
O*NET OnLine, Public Relations Specialists, on the Internet at www.online.onetcenter.org/link/summary/27-3031.00|
(visited June 20, 2011).
1
to identify the strengths and weaknesses of
alternative solutions, conclusions or approaches to
problems.
In New York, DeVry University operates as DeVry College of New York.
Program and course requirements and availability vary by location. Some courses may be
available online only. Refer to the current academic catalog for more detailed information.
DeVry University operates as DeVry Institute of Technology in Calgary, Alberta. DeVry is certified
to operate by the State Council of Higher Education for Virginia. AC0060. DeVry University
is authorized for operation by the THEC, www.state.tn.us/thec Nashville Campus – 3343
Perimeter Hill Dr., Nashville, TN 37211. ©2011 DeVry Educational Development Corp. All rights
reserved. Version 7/1/11
For comprehensive consumer information visit devry.edu/bls
Visit DeVry.edu or call 888.DEVRY.04