RESTAURANTS Dean T. Haskell 212-218-3856 DHaskell@morganjoseph.com Julia A. Heckman 212-218-3772 jheckman@morganjoseph.com Company Update / Price Target Change / Estimates Change August 31, 2007 Key Metrics $17.90 08/30/2007 $23.00 $25.11-$15.66 17.0 $304.3 100,413 86% 9.0% 8.9% $9.86 1.8x NA 12.90% BNHNA - NASDAQ Pricing Date Price Target 52-Week Range Shares Outstanding (mm) Market Capitalization ($mm) 3-Mo Average Daily Volume Institutional Ownership Debt/Total Capital ROE Book Value/Share Price/Book Dividend Yield LTM EBITDA Margin Benihana, Inc. Rating: Buy F1Q08 EPS Disappoints on G&A Investments; Lowering Estimates; PT to $23; BUY Investment Highlights: ■ G&A investment impacts EPS results. Benihana announced F1Q08 EPS of $0.25 vs. $0.26 Y/Y, down 4%, as management made substantial investments in G&A. Consensus EPS were $0.28. Revenues and SSS, which had been pre-released in early August, had given us confidence in our below-consensus estimate. Management spent $1.7mm more in G&A than we expected; a $0.06 EPS impact. SSS continue to exceed our estimate, as well as the company's casual dining competitors. ■ Flat margins not enough; Down margins were expected. Operating margins of 17.6% were flat. Actual margins were well above our 16.2% margin estimate. Food costs were 23.5%, well below our 24.4% estimate on the positive impact of a 7% price increase at the Benihana concept and favorable pricing in chicken (fresh, no longer frozen). Labor costs of 33.4% were in line with our estimate. Other operating expenses and occupancy costs were in line with estimates, but D&A was substantially lower than our previously upwardly revised cost estimate. D&A jumped $700,000 from last year, and included $1.1mm of accelerated D&A due to the ongoing remodel program ($1.0mm in F1Q07). ■ Unit growth remains on track. We continue to expect the company to open two Benihanas in FY08. One opened last month and we expect the other to open in the F2Q08. We expect the company to open two Harus; both by the end of Calendar 2007. We also expect six RA Sushi's to open in FY08. One opened in F1Q08 and others are under construction. ■ Reducing estimates for G&A investments. Our FY08 EPS estimate falls from $0.88 to $0.80, as a result of $3.2mm increase in G&A costs. Management continues to invest in personnel in the following areas: technology, training and operational supervisory, real estate and construction personnel. We believe these investments (though difficult to swallow in what was expected to be a pivotal year in earnings growth), are essential to the long-term successful deployment of capital into aggressive new unit development. ■ Valuation remains attractive. Shares got beaten up in the recent market down draft and continue to trade at a discount to the peer group EV/EBITDA of 7.5x. The recent 3:2 split took the first step in resolving the liquidity issue that has hampered share prices. Shares currently trade 7.1x our expected EBITDA of $42.8mm. Our revised price target of $23, down from $27, reflects a lower target EV/EBITDA multiple, moving from 10x to 9x. EPS($) FY: March 1Q-Jun 2Q-Sep 3Q-Dec 4Q-Mar FY P/E Prior Curr. Prior Curr. 2007A 2008E 2008E 2009E 2009E 0.26 0.27E 0.25A --0.15 0.15E 0.14E --0.19 0.22E 0.17E --0.23 0.25E 0.24E --0.84 0.88E 0.80E -0.95E 21.3x 22.4x 18.8x Revenue($mm) 1Q-Jun 2Q-Sep 3Q-Dec 4Q-Mar FY Prior Curr. Prior Curr. 2007A 2008E 2008E 2009E 2009E 79.9 90.0E 89.9A --58.9 65.6E 66.6E --62.2 69.1E 70.1E --71.6 85.1E 77.1E --272.6 309.8E 303.8E -346.8E 1 Year Price History for BNHNA 24 21 18 15 Q3 Q1 Q2 12 9 2007 Created by BlueMatrix Company Description: Benihana, Inc. (www.benihana.com) is the largest operator of teppanyaki-style Japanese restaurants in the US. The company currently owns and operates 59 Benihana restaurants around the country and franchises 22 others. The company also operates seven Haru and 14 RA Sushi restaurants. The Disclosure section may be found on pages 6 - 7 of this report. The Valuation section may be found on page 6 of this report. Benihana, Inc. August 31, 2007 G&A investment impacts EPS results. Benihana announced 1Q08 EPS of $0.25 vs. $0.26 last year, down 4%, as management made substantial investments in G&A. Consensus EPS was $0.28. Revenues and SSS, which had been pre-released in early August, had given us confidence in our below-consensus estimate. Management spent $1.7mm more in G&A than we expected; a $0.06 EPS impact. SSS continue to exceed our estimates, as well as the company's casual dining competitors. F2Q08 trends remain in line with F1Q08 SSS of 6.2% at Benihana, 10.3% at Haru and 4.4% at RA Sushi. Last year's comparables were very difficult at 7.7%, 10.6%,and 18.6%, respectively. SSS get the most difficult in F2Q08 and remain difficult through the end of the year. SSS in FY09 should be against a normalized single-digit comp in all brands. Of note, management expects to take a 3%-4% price increase at the Haru and RA Sushi brands at the beginning of F3Q08. Flat margins not enough; down margins were expected. Operating margins of 17.6% were essentially flat with last year's F1Q07. Given the impact that remodeled stores have had on the P&L over the last few quarters (as management maintains skilled labor at closed stores), we are impressed with the flat margins. Actual margins were well above our 16.2% margin estimate. Food costs were 23.5%, well below our 24.4% estimate on the positive impact of a 7% price increase at the Benihana concept and favorable pricing in chicken (fresh, no longer frozen). We had anticipated that beef costs (the company's largest single food cost item) would net no gain in food costs. Labor costs of 33.4% were in line with our estimate and were not leveraged by the higher menu pricing. Other operating expenses and Occupancy costs were in line with our estimates, but D&A were substantially lower than our previously upwardly revised cost estimate. D&A jumped $700,000 from last year, and included $1.1mm of accelerated D&A due to the ongoing remodel program ($1.0mm in F1Q07). Unit growth remains on track. We continue to expect the company to open two Benihanas in FY08. One opened last month and we expect the other to open in the 2Q08. We expect the company to open two Harus; both by the end of Calendar 2007. We also expect six RA Sushi's to open in FY08. One opened in the 1Q08 and others are under construction. In FY09, we expect the company to open two Benihanas, two Harus, and nine RA Sushis for a development rate of 15% annually. Reducing estimates for G&A investments; operating margin expectations rise. Our FY08 (March) EPS estimate falls from $0.88 to $0.80, as a result of a $3.2mm increase in G&A costs. CY08 EPS falls from $1.09 to $0.94, resulting from the combined impacts of lower revenue, higher D&A and higher G&A. Management continues to invest in personnel in the following areas; technology, training and operational supervisory, real estate and construction personnel. We believe that these investments, though difficult to swallow in what was expected to be a pivotal year in earnings growth, are essential to the long-term successful deployment of capital into aggressive new unit development. Our estimated unit level operating margins have improved from 16.1% to 16.6% on the strength of the F1Q08 operating results. However, FY08 operating margins are still expected to fall, down approximately 20bps to 16.6% from last year's 16.8% actual results. Valuation remains attractive. Shares got beaten up in the recent market down draft and continue to trade at a discount to the peer group of 7.5x EV/EBITDA. The recent 3:2 split has taken the first step, of many, in resolving the lack of trading liquidity issue that has hampered share prices. Shares currently trade at 19.0x on our revised CY08 EPS estimate of $0.94 and 7.1x our expected EBITDA of $42.8mm. Our revised price target of $23, down from $27, reflects an EV/EBITDA multiple reduction from 10x to 9x, to better reflect the recent disappointment in EPS and market reductions in overall valuations. 2 MORGAN JOSEPH & CO. INC. Benihana, Inc. August 31, 2007 Benihana Inc. Income Statement March 52-53 week fiscal year ($s in 000s, except per share data) 30-Mar-03 FY2003 52 weeks 28-Mar-04 FY2004 52 weeks 27-Mar-05 FY2005 52 weeks $187,913 1,331 189,244 $201,335 1,628 202,963 $216,756 1,574 $218,330 $244,032 1,521 245,553 $79,396 497 79,893 $58,583 346 58,929 $61,867 335 62,202 $71,234 391 71,625 $271,080 1,569 272,649 $89,369 566 89,935 $66,250 350 66,600 $69,750 380 70,130 $76,781 354 77,135 $302,150 1,650 303,800 $345,000 1,750 346,750 $382,000 1,750 383,750 $420,000 1,750 421,750 46,182 70,262 14,929 19,782 7,077 51,437 71,812 16,764 21,294 8,313 53,371 76,027 18,068 23,122 9,607 59,014 81,398 20,288 26,280 11,467 19,129 26,324 6,639 9,026 4,225 14,336 20,231 5,270 6,947 2,939 15,153 20,962 5,359 6,739 3,135 17,433 24,386 6,172 8,032 3,070 66,051 91,903 23,440 30,744 13,369 21,035 29,865 7,708 10,123 4,901 16,231 22,393 5,830 7,685 3,900 17,089 23,576 5,929 7,603 4,150 18,765 25,992 6,518 8,430 4,249 73,120 101,825 25,985 33,841 17,200 85,819 116,610 28,290 37,950 18,000 95,500 128,352 30,942 41,256 19,750 105,000 141,120 34,440 45,360 21,750 29,681 31,715 36,561 45,585 14,053 8,860 10,519 12,141 45,573 15,737 10,211 11,404 12,827 50,179 58,331 66,200 72,330 (501) (15,512) (528) (477) - (2,088) (16,362) (457) (643) - (1,304) (20,940) (298) (585) (2,668) - (1,270) (22,693) 88 (178) - (481) (7,249) 127 - (230) (5,057) 125 - (363) (5,322) (33) - (461) (6,183) 246 - (1,535) (23,811) 465 - (709) (9,026) 25 - (650) (6,200) (50) - (600) (6,500) (50) - (41) (6,724) (75) - (2,000) (28,450) (150) - (2,350) (31,500) (600) - (2,150) (33,500) (1,100) - (2,000) (35,000) (800) - 13,994 (4,725) 9,269 13,793 (4,821) 8,972 12,340 (4,520) 7,820 23,053 (8,491) 14,562 6,947 (2,426) 4,521 4,044 (1,488) 2,556 5,136 (1,923) 3,213 6,134 (1,929) 4,205 22,261 (7,766) 14,495 6,593 (2,387) 4,206 3,661 (1,281) 2,380 4,634 (1,622) 3,012 6,341 (2,140) 4,201 21,229 (7,430) 13,799 25,631 (8,971) 16,660 31,200 (10,920) 20,280 36,280 (12,698) 23,582 $264 $1,430 334 250 272 248 $1,104 334 250 250 316 $1,150 $1,150 $1,150 $1,150 $0.66 $0.65 $0.93 $0.26 $0.15 $0.19 $0.23 $0.84 $0.25 $0.14 $0.17 $0.24 $0.80 $0.95 $1.10 $1.25 14,114 13,733 $0.59 $0.75 15,221 16,007 17,166 17,228 17,333 17,387 17,277 17,010 17,200 17,400 17,470 17,250 17,650 18,100 18,700 $0.64 $0.58 $0.91 $0.84 $0.94 $1.07 $1.23 $1.43 Growth (YoY): Restaurant revenue Total revenue Restaurant operating profit Marketing, general & administrative Pre-tax income Net income EPS 10.5% 10.3% 7.6% 16.0% 8.3% 5.0% -11.3% 7.1% 7.2% 6.9% 5.5% -1.4% -3.2% -0.5% 7.7% 7.6% 15.3% 28.0% -10.5% -12.8% -9.0% 12.6% 12.5% 24.7% 8.4% 86.8% 86.2% 55.8% 7.9% 7.9% 5.0% 15.9% -0.7% 0.5% -12.1% 7.9% 7.9% -7.5% 0.7% -12.2% -10.2% -15.0% 11.8% 11.8% 1.9% 6.9% -5.0% -2.6% -10.8% 17.2% 17.0% -1.2% -3.9% 1.5% 7.3% -2.1% 11.1% 11.0% 0.0% 4.9% -3.4% -0.5% -9.4% 12.6% 12.6% 12.0% 24.5% -5.1% -7.0% -6.3% 13.1% 13.0% 15.3% 22.6% -9.5% -6.9% -10.1% 12.7% 12.7% 8.4% 22.1% -9.8% -6.2% -6.6% 7.8% 7.7% 5.6% 8.7% 3.4% -0.1% 3.7% 11.5% 11.4% 10.1% 19.5% -4.6% -4.8% -4.7% 14.2% 14.1% 16.2% 10.7% 20.7% 20.7% 18.9% 10.7% 10.7% 13.5% 6.3% 21.7% 21.7% 15.4% 9.9% 9.9% 9.3% 4.5% 16.3% 16.3% 13.7% Expense Ratios: Food & beverage Labor & related costs Utilities & occupancy costs Other operating expenses Depreciation and amortization Restaurant opening costs Marketing, general & administrative Interest income/(expense) Minority Interest Income taxes 24.6% 37.4% 7.9% 10.5% 3.8% -0.3% 8.2% -0.3% -0.3% 33.8% 25.5% 35.7% 8.3% 10.6% 4.1% -1.0% 8.1% -0.2% -0.3% 35.0% 24.6% 35.1% 8.3% 10.7% 4.4% -0.6% 9.6% -0.1% -0.3% 36.6% 24.2% 33.4% 8.3% 10.8% 4.7% -0.5% 9.2% 0.0% -0.1% 36.8% 24.1% 33.2% 8.4% 11.4% 5.3% -0.6% 9.1% 0.2% 0.0% 34.9% 24.5% 34.5% 9.0% 11.9% 5.0% -0.4% 8.6% 0.2% 0.0% 36.8% 24.5% 33.9% 8.7% 10.9% 5.1% -0.6% 8.6% -0.1% 0.0% 37.4% 24.5% 34.2% 8.7% 11.3% 4.3% -0.6% 8.6% 0.3% 0.0% 31.4% 24.4% 33.9% 8.6% 11.3% 4.9% -0.6% 8.7% 0.2% 0.0% 34.9% 23.5% 33.4% 8.6% 11.3% 5.5% -0.8% 10.0% 0.0% 0.0% 36.2% 24.5% 33.8% 8.8% 11.6% 5.9% -1.0% 9.3% -0.1% 0.0% 35.0% 24.5% 33.8% 8.5% 10.9% 5.9% -0.9% 9.3% -0.1% 0.0% 35.0% 24.4% 33.9% 8.5% 11.0% 5.5% -0.1% 8.7% -0.1% 0.0% 33.7% 24.2% 33.7% 8.6% 11.2% 5.7% -0.7% 9.4% 0.0% 0.0% 35.0% 24.9% 33.8% 8.2% 11.0% 5.2% -0.7% 9.1% -0.2% 0.0% 35.0% 25.0% 33.6% 8.1% 10.8% 5.2% -0.6% 8.7% -0.3% 0.0% 35.0% 25.0% 33.6% 8.2% 10.8% 5.2% -0.5% 8.3% -0.2% 0.0% 35.0% 15.8% 11.0% 7.7% 7.7% 7.4% 4.9% 15.8% 11.3% 7.0% 7.0% 6.8% 4.4% 16.9% 11.3% 5.8% 5.8% 5.7% 3.6% 18.7% 13.9% 9.4% 9.4% 9.4% 5.9% 17.7% 13.8% 8.5% 9.0% 8.7% 5.7% 15.1% 11.4% 6.7% 8.6% 6.9% 4.3% 17.0% 13.4% 8.3% 8.3% 8.3% 5.2% 17.0% 12.6% 8.2% 8.0% 8.6% 5.9% 16.8% 12.9% 8.0% 8.0% 8.2% 5.3% 17.6% 12.9% 7.3% 7.6% 7.3% 4.7% 15.4% 11.9% 5.6% 7.3% 5.5% 3.6% 16.4% 12.9% 6.7% 7.0% 6.6% 4.3% 16.7% 13.4% 8.3% 7.0% 8.2% 5.4% 16.6% 12.8% 7.0% 7.0% 7.0% 4.5% 16.9% 12.9% 7.6% 7.6% 7.4% 4.8% 17.3% 13.7% 8.4% 8.4% 8.1% 5.3% 17.2% 14.0% 8.8% 8.8% 8.6% 5.6% Revenues: Restaurant sales Franchise fees & royalties Total Revenues Expenses: Cost of food & beverage sales Labor & related costs Utilities & occupancy costs Other operating expenses Depreciation and amortization Restaurant operating profit Restaurant opening costs Marketing, general & administrative Interest income/(expense) Minority interest Impairment Charge Other income/(expense) Pre-tax income Taxes Net income Preferred Stock Accr. & Div. Common Share EPS - Diluted EPS - Before Extraordinary Diluted shares outstanding Calendar EPS Margins: Restaurant operating profit Company EBITDA Company EBIT margin Company EBIT margin (ttm) Pretax Net Source: Company reports & Morgan Joseph estimates. 3 26-Mar-06 FY2006 52 weeks 16-Jul-06 1Q07 16 weeks 8-Oct-06 2Q07 12 weeks 31-Dec-06 3Q07 12 weeks 1-Apr-07 4Q07 13 weeks $0.84 MORGAN JOSEPH & CO. INC. 1-Apr-07 FY2007 53 weeks 22-Jul-07 1Q08 16 weeks 14-Oct-07 2Q08E 12 weeks $0.79 6-Jan-08 3Q08E 12 weeks 30-Mar-08 4Q08E 12 weeks $0.79 30-Mar-08 FY2008E 52 weeks 29-Mar-09 FY2009E 52 weeks 28-Mar-10 FY2010E 52 weeks 27-Mar-11 FY2011E 52 weeks Benihana, Inc. August 31, 2007 Benihana Inc. Unit Analysis Period Ending: March 52-53 week fiscal year 30-Mar-03 FY2003 52 weeks Owned Units: Benihana Haru RA Sushi Sushi Doraku Total % change 54 5 4 1 64 8.5% Franchised Benihana Units: 22 Unit Growth Rate by Concept Co Benihana Haru RA Sushi Fran. Benihana 3.8% 0.0% N.A. 37.5% Total Sales by Concept Benihana Haru RA Sushi Sushi Doraku Total Sales $162,741 20,181 3,226 1,765 $187,913 28-Mar-04 FY2004 52 weeks 3-Apr-05 FY2005 52 weeks 26-Mar-06 FY2006 52 weeks 16-Jul-06 1Q07 16 weeks 8-Oct-06 31-Dec-06 2Q07 3Q07 12 weeks 12 weeks 1-Apr-07 4Q07 13 weeks 1-Apr-07 FY2007 53 weeks 22-Jul-07 1Q08 16 weeks 14-Oct-07 2Q08E 12 weeks 6-Jan-08 3Q08E 12 weeks 30-Mar-08 4Q08E 13 weeks 30-Mar-08 FY2008E 52 weeks 29-Mar-09 FY2009E 52 weeks 28-Mar-10 FY2010E 52 weeks 27-Mar-11 FY2011E 52 weeks 56 5 7 1 69 7.8% 56 6 8 1 71 2.9% 56 7 9 1 73 2.8% 56 7 11 74 2.8% 58 7 11 76 4.1% 59 7 13 79 9.7% 59 7 13 79 8.2% 59 7 13 79 8.2% 59 7 14 80 8.1% 60 7 16 83 9.2% 60 8 18 86 8.9% 61 9 19 89 12.7% 61 9 19 89 12.7% 63 11 28 102 14.6% 65 13 37 115 12.7% 67 15 46 128 11.3% 23 24 21 21 22 22 22 22 22 23 23 23 23 24 25 26 3.7% 0.0% 75.0% 4.5% 0.0% 20.0% 14.3% 4.3% 0.0% 16.7% 12.5% -12.5% 0.0% 0.0% 37.5% 0.0% 1.8% 0.0% 37.5% 4.8% 5.4% 0.0% 62.5% 4.8% 5.4% 0.0% 44.4% 4.8% 5.4% 0.0% 44.4% 4.8% 5.4% 0.0% 27.3% 4.8% 3.4% 0.0% 45.5% 4.5% 1.7% 14.3% 38.5% 4.5% 3.4% 28.6% 46.2% 4.5% 3.4% 28.6% 46.2% 4.5% 3.3% 22.2% 47.4% 4.3% 3.2% 18.2% 32.1% 4.2% 3.1% 15.4% 24.3% 4.0% $43,205 7,168 8,210 N.A $58,583 $46,061 7,178 8,628 N.A $61,867 $52,492 7,883 10,859 N.A $71,234 $65,514 10,405 13,450 N.A $89,369 $46,000 8,000 12,250 N.A $66,250 $48,000 8,500 13,250 N.A $69,750 $50,486 10,245 16,050 N.A $76,781 $210,000 37,150 55,000 N.A. $302,150 $220,000 45,000 80,000 N.A. $345,000 $230,000 52,000 100,000 N.A. $382,000 $240,000 60,000 120,000 N.A. $420,000 $166,452 21,871 11,574 1,438 $201,335 $175,045 22,785 17,334 1,592 $216,756 $189,797 27,662 24,619 1,954 $244,032 $58,490 9,432 11,289 185 $79,396 $200,248 31,661 38,986 185 $271,080 % of Revenue by Concept Benihana Haru RA Sushi Sushi Doraku 86.6% 10.7% 1.7% 0.9% 82.7% 10.9% 5.7% 0.7% 80.8% 10.5% 8.0% 0.7% 77.8% 11.3% 10.1% 0.8% 73.7% 11.9% 14.2% 0.2% 73.8% 12.2% 14.0% N.A 74.5% 11.6% 13.9% N.A 73.7% 11.1% 15.2% N.A 73.9% 11.7% 14.4% 0.1% 73.3% 11.6% 15.0% N.A 69.4% 12.1% 18.5% N.A 68.8% 12.2% 19.0% N.A 65.8% 13.3% 20.9% N.A 69.5% 12.3% 18.2% NA 63.8% 13.0% 23.2% NA 60.2% 13.6% 26.2% NA 57.1% 14.3% 28.6% NA Restaurant Revenue Growth by Concept Benihana Haru RA Sushi Sushi Doraku Total Change in Sales 5.8% 40.7% N.A. -6.8% 10.5% 2.3% 8.4% N.A. -18.5% 7.1% 5.2% 4.2% 49.8% 10.7% 7.7% 8.4% 21.4% 42.0% 22.7% 12.6% 1.2% 14.5% 60.4% NA 7.9% 7.3% -3.6% 23.5% NA 7.0% 6.6% 14.5% 59.9% NA 11.8% 8.2% 37.7% 96.2% NA 18.1% 5.5% 14.5% 58.4% NA 11.1% 12.0% 10.3% 19.1% NA 6.5% 11.6% 49.2% NA 4.2% 18.4% 53.6% NA -3.8% 30.0% 47.8% NA 4.9% 17.3% 41.1% NA 11.5% 4.8% 21.1% 45.5% NA 14.2% 4.5% 15.6% 25.0% NA 10.7% 4.3% 15.4% 20.0% NA 9.9% $7,777 2,294 2,381 N.A $12,452 $8,291 2,297 2,502 N.A $13,090 $9,449 2,523 3,149 N.A $15,120 $11,793 3,330 3,901 NA $19,023 $8,280 2,560 3,553 NA $14,393 $8,640 2,720 3,843 NA $15,203 $9,087 3,278 4,655 NA $17,020 $37,800 11,888 15,950 N.A. $65,638 $39,600 14,400 23,200 N.A. $77,200 $41,400 16,640 29,000 N.A. $87,040 $43,200 19,200 34,800 N.A. $97,200 Estimated Concept Op. EBITDA Benihana @ 18% Haru @32% RA Sushi @29% Sushi Doraku %25% Total Operating EBITDA % of Total Restaurant Profits Benihana Haru RA Sushi Sushi Doraku Restaurant Profit Growth by Concept Benihana Haru RA Sushi Sushi Doraku Total Operating EBITDA Avg. Unit Volume by Concept Benihana Haru RA Sushi Sushi Doraku Total $29,293 6,458 936 441 $37,128 % Change Comp sales by Concept: Benihana Haru RA Sushi Sushi Doraku Average Comp Unit Weekly Sales Benihana Haru RA Sushi Sushi Doraku $31,508 7,291 5,027 398 $44,224 $34,163 8,852 7,140 489 $50,643 $10,528 3,018 3,274 46 $16,867 74% 17% 8% 1% 71% 16% 11% 1% 67% 17% 14% 1% 62% 18% 19% 0% 62% 18% 19% N.A 63% 18% 19% N.A 62% 17% 21% N.A 63% 18% 20% 0% 62% 18% 21% N.A 58% 18% 25% N.A 57% 18% 25% N.A 53% 19% 27% N.A 58% 18% 24% NA 51% 19% 30% NA 48% 19% 33% NA 44% 20% 36% NA 5.8% 40.7% N.A. -6.8% 13.4% 2.3% 8.4% N.A. -18.5% 9.6% 5.2% 4.2% 49.8% 10.7% 8.7% 8.4% 21.4% 42.0% 22.7% 14.5% 1.2% 14.5% 60.4% -66.8% 10.8% 7.3% -3.6% 23.5% N.A 6.8% 6.6% 14.5% 59.9% N.A 14.2% 8.2% 37.7% 96.2% N.A 22.9% 5.5% 14.5% 58.4% N.A. 13.6% 12.0% 10.3% 19.1% N.A 12.8% 6.5% 11.6% 49.2% N.A 15.6% 4.2% 18.4% 53.6% N.A 16.1% -3.8% 30.0% 47.8% N.A 12.6% 4.9% 17.3% 41.1% N.A. 14.1% 4.8% 21.1% 45.5% N.A. 17.6% 4.5% 15.6% 25.0% N.A. 12.7% 4.3% 15.4% 20.0% N.A. 11.7% $1,044 1,347 1,129 N.A $1,080 $758 1,024 746 N.A $781 $787 1,025 719 N.A $798 $890 1,126 835 N.A $902 $773 1,143 817 N.A 813 $ $800 1,133 779 N.A 825 $ $834 1,205 868 N.A 877 $3,500 4,644 3,438 N.A. $3,597 $3,548 4,500 3,404 N.A. $3,613 $3,594 4,333 3,077 N.A. $3,521 $3,636 4,286 2,892 N.A. $3,457 $57,574 $42,900 $44,000 $ 10,405 10,300 10,500 11,785 6,800 6,300 N.A N.A N.A 79,764 $ 60,000 $ 60,800 $ 6.4% 10.5% 10.1% 47,526 11,295 6,615 N.A 65,436 11.5% $192,000 42,500 31,500 N.A. $266,000 9.4% $199,000 41,250 50,500 N.A. $290,750 9.3% $208,000 48,000 79,000 N.A. $335,000 15.2% $220,000 59,500 104,000 N.A. $383,500 14.5% $3,026 4,374 2,104 1,438 $3,028 $3,126 4,143 2,311 1,592 $3,097 $3,325 4,175 2,842 1,917 $3,325 $3,483 4,523 3,544 370 $3,567 $1,110 1,486 996 N.A $ 1,124 $ $156,160 14,628 1,625 1,564 $173,977 5.4% $158,905 21,871 6,723 1,439 $188,938 8.6% $165,500 22,420 12,750 1,592 $202,262 7.1% $181,399 23,428 22,529 1,954 $229,310 13.4% $57,516 9,104 8,350 185 $75,155 14.1% $41,036 7,168 6,096 N.A $54,300 14.6% $41,984 7,178 6,040 N.A $55,202 7.3% $43,995 7,266 7,406 N.A $58,667 5.7% 2.8% 21.1% 41.7% 1.8% 49.5% 313.7% -8.0% 4.2% 2.5% 12.8% 10.6% 7.2% 4.5% 40.2% 22.7% 7.7% 10.6% 18.6% 5.7% 2.9% 35.0% 15.1% N.A 8.1% 14.5% 11.9% N.A 4.7% 9.1% 9.2% N.A 7.4% 11.0% 13.3% N.A. 6.2% 10.3% 4.4% N.A 4.5% 2.6% 4.6% N.A 2.9% 4.5% 4.3% N.A 7.1% 22.1% -15.9% N.A 5.2% 9.9% -0.7% N.A. 1.1% -4.9% 19.1% N.A. 0.8% 9.7% 13.4% N.A. 2.3% -4.4% -0.9% N.A. $63.6 113.8 74.6 11.6 $60.5 119.5 67.7 N.A $63.0 119.6 62.9 N.A $66.1 110.1 77.1 N.A $3,295.2 5,119.3 3,718.9 N.A. $64.3 100.0 92.1 N.A $63.3 122.6 70.8 N.A $64.9 125.0 65.6 N.A $70.7 134.5 64.9 N.A $3,428.6 6,071.4 3,705.9 N.A. $3,372.9 5,892.9 4,590.9 N.A. $3,409.8 5,333.3 4,937.5 N.A. $3,492.1 5,409.1 4,425.5 N.A. $2,946.4 2,925.6 812.5 1,042.7 $3,055.9 4,374.2 3,361.5 1,439.0 $3,064.8 4,484.0 2,550.0 1,592.0 $3,239.3 4,685.6 3,574.2 1,954.0 Source: Company reports & Morgan Joseph estimates. 4 $36,045 10,132 11,306 46 $57,528 79% 17% 3% 1% $3,071 4,036 1,613 1,177 $3,055 Comp Sales by Concept: Benihana Haru RA Sushi Sushi Doraku Total % change $29,961 6,999 3,356 360 $40,676 MORGAN JOSEPH & CO. INC. $184,531 30,716 27,892 N.A. $243,139 $ 8.5% Benihana, Inc. August 31, 2007 Casual Dining Comparable Valuation Analysis August 30, 2007 8/30/07 52-Wk 52-Wk 3 Mo. Avg. Fully Diluted Price High Low Volume Shares (MM) Enterprise Cap Value (MM) Symbol Rating Benihana National Class A Ord Shs BNHNA Buy $17.90 $33.82 $16.09 91,905 17.0 (1.7) $304.5 $302.8 EAT NR $28.30 $35.74 $25.48 1,685,850 105.1 743.4 $2,975.7 $3,719.2 $6,454.9 Brinker International Inc Darden Restaurants Inc McCormick & Schmick's Seafood Restaurants Inc Mortons Restaurant Group Inc Net Debt Market Company DRI NR $40.55 $47.60 $35.18 1,504,700 141.7 709.8 $5,745.1 MSSR Buy $27.04 $30.98 $19.10 100,318 14.7 (10.6) $397.5 $387.0 MRT NR $17.83 $20.82 $14.45 149,341 17.4 50.5 $309.9 $360.4 P.F. Chang's China Bistro, Inc PFCB NR $33.65 $47.10 $31.63 658,000 25.8 11.7 $868.4 $880.1 Cheesecake Factory Inc CAKE NR $24.96 $29.78 $24.05 1,528,510 72.2 87.7 $1,800.9 $1,888.6 Symbol C2006 C2007E C2008E C2006 C2007E C2008E C2006 C2007E Brinker International Inc EAT $4,423.2 $4,423.2 $4,494.8 9.6% 0.0% 1.6% 12.4% 12.0% 12.1% Darden Restaurants Inc DRI $5,827.6 $5,860.0 $6,468.9 5.9% 0.6% 10.4% 13.1% 13.6% 13.3% REVENUE Revenue Company McCormick & Schmick's Seafood Restaurants Inc Revenue Growth EBITDA/REV C2008E MSSR $308.3 $368.0 $425.0 10.6% 19.4% 15.5% 9.7% 10.2% 10.8% Mortons Restaurant Group Inc MRT $322.0 $356.5 $397.1 7.1% 10.7% 11.4% NM 12.4% 12.5% P.F. Chang's China Bistro, Inc PFCB $937.6 $1,096.1 $1,276.2 15.9% 16.9% 16.4% 10.5% 9.9% 10.0% Cheesecake Factory Inc CAKE $1,315.3 $1,535.0 $1,794.4 11.7% 16.7% 16.9% 12.2% 12.7% 12.8% 10.1% 10.7% 12.0% 11.5% 11.8% 11.9% $329.8 9.7% 13.7% 10.5% 13.6% 12.4% 13.0% AVERAGE Benihana National Class A Ord Shs BNHNA $262.2 $298.3 Symbol C2006 C2007E C2008E C2006 C2007E C2008E C2006 C2007E Brinker International Inc EAT $546.3 $530.2 $545.6 10.3% -2.9% 2.9% 6.8x 7.0x 6.8x Darden Restaurants Inc DRI $761.8 $794.8 $859.0 5.4% 4.3% 8.1% 8.5x 8.1x 7.5x 8.4x EBITDA EBITDA Company McCormick & Schmick's Seafood Restaurants Inc EBITDA Growth EV/EBITDA C2008E MSSR $29.8 $37.5 $45.9 14.0% 25.9% 22.5% 13.0x 10.3x Mortons Restaurant Group Inc MRT NM $44.0 $49.5 NM NM 12.3% NM 8.2x 7.3x P.F. Chang's China Bistro, Inc PFCB $98.1 $108.6 $127.2 0.0% 10.7% 17.1% 9.0x 8.1x 6.9x Cheesecake Factory Inc CAKE $159.9 $195.4 $229.1 -8.3% 22.2% 17.3% 11.8x 9.7x 8.2x 4.3% 12.0% 13.4% 9.8x 8.6x 7.5x $42.8 9.1% 3.7% 16.1% 8.5x 8.2x 7.1x AVERAGE Benihana National Class A Ord Shs BNHNA $35.6 $36.9 Symbol C2006 C2007E C2008E C2006 C2007E C2008E C2006 C2007E Brinker International Inc EAT $1.66 $1.87 $2.03 11.4% 12.7% 8.6% 17.0x 15.1x 13.9x Darden Restaurants Inc DRI $2.27 $2.59 $2.96 15.8% 14.1% 14.3% 17.9x 15.7x 13.7x EPS EPS Company McCormick & Schmick's Seafood Restaurants Inc EPS Growth P/E C2008E MSSR $0.92 $1.15 $1.33 17.9% 25.0% 15.7% 29.4x 23.5x 20.3x Mortons Restaurant Group Inc MRT $0.82 $0.91 $1.08 NM 11.0% 18.7% 21.7x 19.6x 16.5x P.F. Chang's China Bistro, Inc PFCB $1.24 $1.34 $1.56 -11.4% 8.1% 16.4% 27.1x 25.1x 21.6x Cheesecake Factory Inc CAKE $1.02 $1.13 $1.33 -6.4% 10.8% 17.7% 24.5x 22.1x 18.8x 5.5% 13.6% 15.2% 22.9x 20.2x 17.5x -8.2% -5.9% 19.1% 21.3x 22.6x 19.0x AVERAGE Benihana National Class A Ord Shs BNHNA $0.84 $0.79 $0.94 Source: Company reports and Morgan Joseph & Co. Inc. estimates Note: Estimates for NR Companies are based on First Call Consensus estimates. 5 MORGAN JOSEPH & CO. INC. Benihana, Inc. August 31, 2007 Required Disclosures Rating and Price Target History for: Benihana, Inc. (BNHNA) as of 08-30-2007 12/12/05 Buy:$26 02/03/06 Buy:$28 05/18/06 Hold:NA 05/31/06 Buy:$40 08/24/06 Buy:$30 10/17/06 Buy:$32 11/03/06 Buy:$38 11/20/06 Buy:$33 01/09/07 Buy:$36 06/14/07 Buy:$24 06/18/07 Buy:$27 25 20 15 10 5 Q3 Q1 Q2 2005 Q3 Q1 Q2 2006 Q3 Q1 Q2 0 2007 Created by BlueMatrix Price Target Our price target is $23. Valuation Methodology Our revised price target of $23 reflects an EV/EBITDA multiple reduction from 10x to 9x, to better reflect the recent disappointment in EPS and market reductions in overall valuations. Risk Factors Benihana is influenced by the general environmental, economic, and competitive conditions in its markets. ■ ■ Benihana depends on special holidays, such as Mother's Day, Valentine's Day, and New Year's for incremental business. ■ The company operates in the intensely competitive restaurant industry against significantly larger and better financed competition. ■ Benihana is subject to licensing and regulation at the State and local levels in order to operate its business. ■ The company is subject to "dram shop" statutes in most states and may be held liable for wrongly serving alcoholic beverages. ■ Benihana is subject to liability for the food served and the risks associated with mad cow disease and the Avian flu. ■ Swings in commodity costs can impact Benihana's cost, menu prices, and customer traffic. I, Dean Haskell, the author of this research report, certify that the views expressed in this report accurately reflect my personal views about the subject securities and issuers, and no part of my compensation was, is, or will be directly or indirectly tied to the specific recommendations or views contained in this research report. I, Julia Heckman, the author of this research report, certify that the views expressed in this report accurately reflect my personal views about the subject securities and issuers, and no part of my compensation was, is, or will be directly or indirectly tied to the specific recommendations or views contained in this research report. Research analyst compensation is dependent, in part, upon investment banking revenues received by Morgan Joseph & Co. Inc. Morgan Joseph & Co. Inc. intends to seek or expects to receive compensation for investment banking services from the subject company within the next three months. Morgan Joseph & Co. Inc. makes a market in the shares of BNHNA. 6 MORGAN JOSEPH & CO. INC. Benihana, Inc. August 31, 2007 Investment Banking Services/Past 12 Mos. Rating Percent Percent BUY [B] 67.33 32.35 HOLD [H] 30.69 9.68 SELL [S] 1.98 0.00 Meaning of Ratings A) Buy means reasonable outperformance relative to the market over 12-18 months. B) Hold means market-type risk adjusted performance; potential source of funds. C) Sell means expected to underperform the market. Other Disclosures The information contained herein is based upon sources believed to be reliable but is not guaranteed by us and is not considered to be all inclusive. It is not to be construed as an offer or the solicitation of an offer to sell or buy the securities mentioned herein. Morgan Joseph & Co. Inc., its affiliates, shareholders, officers, staff, and/or members of their families, may have a position in the securities mentioned herein, and, before or after your receipt of this report, may make or recommend purchases and/or sales for their own accounts or for the accounts of other customers of the Firm from time to time in the open market or otherwise. Opinions expressed are our present opinions only and are subject to change without notice. Morgan Joseph & Co. Inc. is under no obligation to provide updates to the opinions or information provided herein. Additional information is available upon request. © Copyright 2007 by Morgan Joseph & Co. Inc. Morgan Joseph & Co. Inc. 600 Fifth Avenue, 19th Fl New York, NY 10020 Tel. 212.218.3700 Fax. 212.218.3789 Sales and Trading New York Tel. 212.218.3767 Fax. 212.218.3705 Pittsford Tel. 877.237.6542 Fax. 585.899.6029 7 MORGAN JOSEPH & CO. INC.