Parenting Media Association 2014 Design and Editorial Awards Program EDITORIAL E1 - Cover Lines 25,000 and fewer No awards 25,001-44,999 No bronze or silver awards Gold: Pittsburgh Parent; Karen Newpol, design, Patricia Poshard, editor These cover lines are straightforward and easy to understand, quickly relaying the subject matter to draw readers to the stories within. They accurately represent the articles. 45,000 or more No bronze award Silver: Atlanta Parent; Sheri Taylor-Emery and Liz White These cover lines use direct, active and engaging language, and address topics, including birthday parties and summer activities, that are right on the mark for this audience of parents. The lines also include a few surprises in the mix (like tree houses and Montessori), giving readers a lot of reasons to want to read the articles within. Gold: Dallas Child; Editorial staff These winning cover lines are playful and creative, and still accomplish the goal of getting a reader to look for the stories inside. The cover lines display a good mix of reader service stories and lighter fare (like play dates and chardonnay) and make good use of numbers. They also aren’t overselling the interior content, and are accurate representations of the material. E2 - Headlines 25,000 and fewer No awards 25,001-44,999 No awards 45,000 or more No bronze or silver awards Gold: Dallas Child; staff The headline writers at Dallas Child (June and October) certainly work to keep eyeballs on their pages. “Sunscreen smokescreen” tells of the seldom talked about problems with sunscreens for children. “Tipsy Texan” offers up recipes for Lone Star state imbibers. And “Will Fish for Food” puts a twist – with a bit of an upbeat promise – on a woeful situation. And that’s just June. For October, a couple of outstanding headlines are: “Cool to be Kind” (how local moms are raising inclusive, compassionate kids) and “The politics of kindergarten” with the subhead “How children win friends and influence their classmates”. 2014 PMA Awards Program Page 1 E3 – Column: Publisher’s/Editor’s Note 25,000 and fewer Bronze: Parenting New Hampshire; Melanie Hitchcock, writer These columns demonstrate more of an opinion aspect of the category than most of the entries. The writer is clear about the stance she takes on a local issue, with an emphasis on relevance and timeliness. Each carries a specific and well-defined theme. Readers are left eager to know what topic the writer will explore in the next issue. Silver: nola baby & family magazine; Ann Herren, writer The From the Publisher column has a fresh appeal with its nontraditional structures and light-hearted humor. The use of subheads and chunked out information make these stand out from the seas of gray so often seen in columns. Finally, the story concepts feel contemporary. Gold: Kids VT; Megan James, writer Megan James manages to weave in her own tales with seamless references to content in that month’s issue without it feeling forced. These columns demonstrate a perfect marriage of theme while promoting other articles in the magazine. With content that is universal but a personal tone that clearly belongs to the writer, these columns are a fun read. 25,001-44,999 No bronze award Silver: Nashville Parent; Susan Day, editor Susan presents readers with her perspective on controversial topics such as the common core curriculum one issue and balances that with a lighter look at what it is to have a happy life in another. She uses a conversational tone with some personal anecdotes to lead readers through the columns. Gold: Memphis Parent; Jane Scneider, editor The Editor’s Notes in Memphis Parent have a little bit of everything – memoir and personal essay style or flair with current events and reported information as well as a little sell to point the readers to particular stories in the issue. Jane writes with a sense of authority, which allows her to connect with readers and parents. 45,000 or more No bronze award Silver: MetroKids; Cheryl Krementz, editor The MK Memo provides a personal opener to the magazine. Editor Cheryl Krementz’s columns provide fun anecdotes from her own family life without forcing a here’s-what-you-should-learn-from-this line to the readers. They are engaging reads. Gold: Brooklyn Parent; Dawn Roode, editorial director Dawn Roode manages to tell her own parenting stories in a way that touches others and includes them. These are personal yet humble without an overload of “I” statements. Her columns explore refreshing topics and then gently transition to specific articles within the issue. E4 - Briefs/Short Stuff 25,000 and fewer No awards 25,001-44,999 No bronze award 2014 PMA Awards Program Page 2 Silver: Fairfield Parent; “New Places, New Programs”; Dawn Roode, Katelin Walling, Shara Beitch, Kaitlyn Healy, Courtney Brodie This department presents readers with the latest from area businesses and programs. With every single blurb, the writers contacted sources and provided insightful quotes. Overall, there’s a depth to the information provided; these offerings go far beyond standard press-release fare. Gold: Piedmont Parent; Family FYI; Myra Writer, Publisher/Editor; Eleanor-Scott Davis, Associate Editor Variety and usefulness: Those are the two trademarks of Family FYI from Piedmont Parent. Each issue readers get a Q & A with stat sidebar, health content (often based on recent research), Craft Corner, Top 5, Parenting Toolbox, Green Tip, books coverage, feedback from Facebook, must-have items and a few events. There’s something here from everyone with a wonderful pacing as you work through the pages, and you learn something new (not just what’s coming to town) with earn turn. 45,000 or more Bronze: Big Apple Parent; Dawn Roode, Katelin Walling The editor of this page (Quotables) must cull through hundreds of websites and spend hours on social media to pluck these selections for the readers. Great variety in content, fun tone and humor throughout and a wonderful way to connect with area parents and get them in the publication in an unusual way. Silver: Sydney’s Child; Karen Miles, Penny Webb, Sabine Mueller Some of the best writing in the section Make My Life More … Meaningful, Simple, Fun is in the titles and display type. Overall the writer presents helpful information from expert sources information in an easy-to-digest way. It’s service journalism with a smile. Gold: Dallas Child; Nicole Jordan, managing editor, Lauren Niebes, creative director With Real Moms/Dads, readers feel as if they really get to know other parents. From longer profiles of notable locals to a timeline diary (each with its own texture), the entire section provides a window into parents’ worlds. The Obsessions page feels a bit frivolous and encourages “me time or things” for the busy and overworked moms and dads of Dallas. E5 – Calendar of Events 25,000 and fewer No bronze award Silver: TulsaKids Magazine; Abby Rodgers, events editor This easy-to-navigate “Out and About” section makes it easy to find things day by day, or by theme. And of course, it’s simple to find thing that are free, or actual prices for those pricey events. Gold: Little Rock Family; Alison Karrh, events editor This Family Fun calendar even includes those that would be great “Parents Night Out” events, as well as fun for the entire family. The calendar is concise and packs a lot of events into a small news hole. 25,001-44,999 Bronze: Nashville Parent; Chad Young, managing editor; Susan Day, editor-in-chief Design integration makes this calendar pop. Beyond the day-to-day listings there are seasonal themes, such as farms and corn mazes in the fall and scary haunts for Halloween. Silver: Fairfield Parent; Dawn Roode, editorial director; Kaitlin Ahern, Karen Demeter, Katelin Walling, Adriana Burgi This calendar obviously is a priority for the publication, providing a wide selection of curated content including long-running activities as well as one-time events. It’s easy to tell if the event is free or low cost. Photos 2014 PMA Awards Program Page 3 and illustrations make it engaging, as well. Gold: Kansas City Parent; Michael Gimotty, publisher; Margaret Sarver, editor A KC Parent could never say they have nothing to do with their kids. This publication boasts more than 1,000 things for kids to do each month. Of note is the wide scope of ideas, including celebrating a polar bear’s birthday at the zoo, to shopping for kids’ books at the library’s annual sale to enjoying a movie under the stars with the entire family. This calendar is one to emulate! 45,000 or more Bronze: Westchester Parent; Ellen Pocost, Westchester Calendar and Directory Editor Besides the usual attention to detail, this calendar allows parents a “sneak peek” to the month ahead, for planning purposes. Overall, this calendar exemplifies a wide variety of daily and permanent ideas for an active family. Silver: Metro Parent (Detroit); Kim Kovelle, managing editor; Dolly Moiseeff, Stacey Winconek, Julia Elliott The “Out and About” section is a visual delight. It’s carefully (and lovingly) curated with liberal use of art and illustration. The greatest thing is adding a detail for registration deadlines, so parents won’t miss out! Gold: Chicago Parent; Elizabeth Diffin, senior editor Want to see The Nutcracker? Chicago Parent’s calendar tells you five ways to do that – including a production on horseback! You could also learn how to ring in the New Year by walking on bubble wrap! This calendar is inventive and fun – even if you wind up not going. E6 - Column: Reviews 25,000 and fewer No awards 25,001-44,999 No bronze or silver awards Gold: Memphis Parent; Jane Schneider, Natalie Yasinsky and Meena Viswanatha The writing of these reviews is clear and informative, and provides useful guidance about the reviewed books. The Black History Month collection of books is especially helpful and interesting. 45,000 or more Bronze: Metroparent (Milwaukee); Amanda Robison, Mary Raebel, Scott Rieser and Amy Butterfield These testimonials from parents (and kids!) offer opinions and information in quick, brightly written bites. The collections of reviewed items are eclectic, useful and unexpected, and the writing fits the description of “review” by offering clear direction based on experience. Silver: MetroKids; Kathy O'Connell and Frank Lipsius These collections of short CD and book reviews are engaging, deftly written and bring context to the items reviewed. The writers carry authority and each selection represents a good variety of items that fit the audience well. Gold: Brooklyn Family; Allison Plitt, contributing writer These reviews are reported in-depth, and they succeed in providing a lot of information about the books in question. The writer uses extensive background details and solid reporting to build up to an authoritative and supported opinion and gives readers good perspective on the books in question. The voice is clear and the reviews are enjoyable and informative. 2014 PMA Awards Program Page 4 E7 - Column: Child Development & Parenting Issues 25,000 and fewer Bronze: Dayton Parent; Molly Blake Kudos for devoting a column specifically to military families. The pieces offer ideas and insights based on the writer’s experiences and likely will encourage greater empathy and appreciation among all readers. Silver: nola baby & family magazine; Pat Blackwell, Ann Herren, Leslie Penkunas Although parents might want to shy away from touchy subjects such as death and depression, New Orleans is lucky to have a developmental psychologist willing and able to clearly explain what children do and do not need to be told by family members. “The Learning Years” column is provocative, eye opening and immensely helpful. Gold: TulsaKids Magazine; Kiley Roberson The writer engages readers with a delightful mix of personal anecdotes, expert sourcing and smooth prose. Her fluid style will entertain parents even as she informs them about topics they may have never considered. 25,001-44,999 No bronze or silver awards Gold: Memphis Parent; Matthew Timberlake Each column tackles a key issue in a young child’s development with concrete clarity, deftly explaining how parents can better navigate the challenges. Parents will trust this well-written, authoritative resource. 45,000 or more Bronze: Queens Family; Danielle Sullivan, contributing columnist “Just Write Mom” offers a nice mix of common-sense advice and encouragement mothers will appreciate. The writing is clear and thoughtful, and provides a welcome glimpse into a real mother’s experiences. Silver: Big Apple Parent; Lucy Bayly, Jennifer Kelly Geddes, Kaitlin Ahern, Katelin Walling, Dawn Roode The creators of NYMP Q&A do a great job of finding experts and engaging them in meaningful conversations. Whether a parent is perplexed by social media or how to talk to children about money, the Q&A column offers readable insight. Gold: Washington Parent; Robyn Des Roches, writer, Robbye Fox, writer, Margaret Hut, editor, Katherine Nolen, assistant editor The Ages & Stages column beautifully weaves together clear, practical tips parents can put into action with expert explanations of why children do what they do. The smart, crisp writing will engage readers no matter what the age of their children or grandchildren. E8: Column: Family Matters 25,000 and fewer No bronze or silver awards Gold: Hamilton County Family; Steffy McCourt, Emma Hostetter Sleep is vital part of a healthy lifestyle at any age, but getting your young ones to go to bed at a set time can be next to impossible. This story helps parents deal with that situation. The author does a good job of providing stories from parents and important information from local experts. 25,001-44,999 Bronze: Cincinnati Parent; Sarah Painer 2014 PMA Awards Program Page 5 The topic of gender identity has received significant attention the past several years. It is good to see a magazine that caters to parents’ take on such a difficult subject in a meaningful way. The writer did a good job of providing expert opinions on the gender variance and transgender in a way that informs and does not stereotype. Silver: Chesapeake Family; Betsy Stein, Christina Van Bloem These columns provide a lot of good information about nutrition, especially as it relates to children on special diets or who have adopted non-traditional eating habits. The mixture of expert opinions and parent experiences, make this a good read. Gold: Cincinnati Family Magazine; Sherry Hang, Kiera Ashford, Susan Day The author does a good job of explaining the importance of reading at a young age. The use of experts explaining the problems caused by the overuse of electronics adds a different and much needed context to the story. The story is also well written. 45,000 or more No bronze award Silver: L.A. Parent; Christina Elston, Elena Epstein, Jen Gentile, Ron Epstein This story provides a different perspective on foster care and the problems faced by individuals and the system. You learn a lot about how one woman has worked to change the lives of needy children and the support she has received from her family. The story is clear and easy to read. Gold: Brooklyn Family; Alison Arden Besunder This is a very informative story about parents preparing their wills in case something happens before their children become adults. It is usually something many parents do not think about until their children are near adulthood or have moved out. The writer did a wonderful job of providing expert opinion and useful information to help parents navigate what can be a difficult process. E9 - Column: Family Fun 25,000 and fewer No bronze award Silver: Kids VT, Alison Novak A column feature on toy hacking and do-it-yourself Halloween costumes are sure to be a hit with readers. The writing uses strong verbs and a good description to keep readers interested from beginning to end. Gold: Mendo-Lake Family-Life; Donna Bogener, Melissa Chianta, Sharon Gowan, John Corippo This entry starts out by making connections with the reader and keeps them interested until the end. Good human-interest material — cooking recipes suitable for kids — and a strong voice make this pleasurable read. 25,001-44,999 Bronze: Chesapeake Family; “Family Fun”, Betsy Stein, Katie Riley, Karen Stysley This feature offers families a look at some great trips they might consider in the area, and beyond. You hear the voices of real people and the real tips they’d offer before setting out. Silver: Nashville Parent; Susan Day, Kiera Ashford A great how-to feature for readers to file away for the holidays. This regular feature looks do-able for even those parents who aren’t into the arts and crafts scene. 2014 PMA Awards Program Page 6 Gold: MetroFamily Magazine; Jennifer Sharpe, Brooke Barnett, Hannah Schmitt, Sarah Taylor There’s great voice and readability in this “Local Family Fun” column with tips and good information readers can use. This seems like a feature you might clip and save to use when planning your next family outing or trip. 45,000 or more Bronze: MetroKids; Allison Ebner, Cheryl Krementz, Darlene Weinmann A family-friendly restaurant rating, complete with details about menu offerings and attractions at the listed locations makes this an invaluable resource for parents who want more from dinner than chicken bites and fries. Silver: Westchester Parent; Dawn Roode, Katelin Ahern, Katelin Walling, Kaitlyn Healy, Shara Beitch A feature on family-friend outings within a day’s drive is a fantastic feature. The selections, information and tips offered make this feature something readers will want to clip and save for future trips. Gold: Manhattan Family; Lyss Stern, staff columnist This column is filled with the writer’s voice and a connection to her readers. It’s got good tips for finding fun, family outings and locations around the city. The examples and stories from the writer make this a fun read for parents. E10 - Column: Humor 25,000 and fewer Bronze: TulsaKids Magazine; Jill VanTrease, columnist These columns employ a mix of information and humor as they address the big worry subject of moms – how to look and feel good while balancing the struggles of parenthood. This approach gives flexibility to writing about more serious subjects while making it light and easy to read. Silver: Parenting New Hampshire; Bill Burke, columnist Bill Burke’s “Dad on Board” columns are a welcome treat, delivering a father’s view of growing daughters. His observations humor is keen, and columns are a brisk read. Gold: Augusta Family Magazine; Jennie Montgomery, columnist This is classic family humor – a mom who often misses the mark despite her best intentions. Montgomery writes about older kids, but her topics are universal, it keeps us all engaged. 25,001-44,999 No bronze award Silver: Cincinnati Parent; Pete Gilbert, columnist Opening lines are key, and Pete Gilbert grabs you by the neck and keeps going! This columnist talks about toddlers, but we can all relate. Gold: MetroFamily Magazine; Heather Davis, columnist A lot goes on in the mind of Heather Davis – funny stuff, that is. And we’re glad she shares her thoughts and neuroses on motherhood with a broader audience. 45,000 or more Bronze: Dallas Child; Rudy Klancnik, columnist Rudy Klancnik takes a jaundiced view of parenthood and all the silly rules and ideas that make up today’s world. In this collection, Klacnik took on the Holiday Letter, and the notion of Class Academic Rank when everyone is above average. 2014 PMA Awards Program Page 7 Silver: Bay Area Parent-Silicon Valley; Graham Charles, columnist This stay-at-home dad adds a wry touch to the daunting task of raising daughters. He meets the challenge head on, whether it be “spying” on his kids, or mourning the passing of toddler-hood. Gold: Chicago Parent; Marianne Walsh, columnist No one tops Marianne for her fresh approach to parent humor. In one column, she admits to napping with “Javier,” when her three boys are in school. And who is Javier? Why her mattress of course! She can even make buying an organization white board into a laughing matter. E11 - Travel Feature 25,000 and fewer Bronze: Hamilton County Family; Rebecca Wood A great idea to help readers find quick day trips of interest in Indiana parks. The author did an excellent job of finding hidden nuggets in her interviews with park officers. Easy to read and well presented. Silver: TulsaKids Magazine; Diane Tritt Eaton The author recounts a warm family memory of long fall drives to see autumn’s magic inn forests along the East coast. With those thoughts, she sets out to see what is available in her new home state, Oklahoma, and introduces us to new discoveries. Well written and nice storytelling. Gold: Today’s Family; Staff, Louisville, KY A creative and engaging way to tell readers about nearby vacation opportunities. By using reader experiences, the staff of Today’s Family was able to provide tips on everything from places to go to saving money. Nicely written and graphics are helpful and easy to read. Well conceived and executed. 25,001-44,999 Bronze: Sonoma Family-Life; Melissa Chianta, Donna Bogener, Sharon Gowan Nothing like a great guide to beaches for a California family. The team of journalists identified great places for parents to take children and provided important details like the availability of flush toilets and fresh water. A very practical guide. Silver: Memphis Parent, Jane Schneider Fun destinations within 300 miles of Memphis with a personalized take on everything from a tow truck museum to an outdoor animal park. The possibilities are fascinating, engaging and written in an inviting way. The writer’s ability to select engaging topics is what made this feature standout. Gold: Pittsburgh Parent; MJ Callaway - Author, Karen Newpol - Design, Patricia Poshard - Editor A well laid-out and written set of tips on places to go on a “stay-cation.” Each of the destinations is written with lots of details about things to see, how to get there and phone numbers and websites. Great ideas for young parents. Lots of utility. 45,000 or more No silver or bronze awards Gold: Dallas Child; Elizabeth Smith, writer; Lauren Niebes, creative director An inviting and easy to digest overview of over a dozen nearby places to visit. Illustrated creatively and written engagingly. This is a model for others to follow when putting lists together. It’s not easy to write captivating blurbs. Well done! 2014 PMA Awards Program Page 8 E12 – Personal Essay 25,000 and fewer No bronze or silver awards Gold: Kids VT; “Rebirth Plan: A ‘natural’ mom comes to terms with her C-section,” by Meredith Coeyman An expected turn in delivery plans altered a mother’s perspective on her body, and herself. By coming to terms with a cesarean section instead of a natural birth, the writer learns a great lesson: “Make great plans — and be ready to revise.” Her journey toward self-awareness has universal appeal, and she tells her personal story with clarity, honesty and insight. 25,001-44,999 Bronze: Fairfield Parent; “The Garden Party,” by Marcelle Sorviero; Dawn Roode and Katelin Walling, editors This essay has the emotional edge and descriptive power of a novel. A mother arranges a birthday party for her daughter, the first after a divorce. The sweet recollection of the party illustrates the difference between memories — hers, sad and painful; her daughter’s, happy and hopeful. Silver: baystateparent; “What Makes Joey Tic,” by MaryJo Kurtz A mother’s journey toward understanding her son's unusual behaviors demonstrates how trust, dedication and hope can unearth the answers. Although not every journey has a happy ending, this one does, and the beautifully crafted details that carry us through her journey are memorable. Gold: Memphis Parent; “A Salute to the Other Dad,” by David Thornton Essentially a letter from father to stepfather, this is a thoughtful, openhearted tribute to the new man in his son’s life. The struggle to overcome jealousy, and to understand that a devoted stepfather can be a cherished part of the boy’s life, is enriching and refreshing. A generous spirit inspired and informed this unconventional, honest narrative. 45,000 or more No bronze award Silver: Sydney’s Child; “I’m 10, and I have cancer,” Levi Bockman; Natalie Ritchie and Karen Miles, editors A brave 10-year-old boy with brain cancer wrote this remarkable essay. He charts the course of his lifethreatening disease with considerable medical detail, but also with humor and hope. It’s clear that he sees the best and worst in his sickness, fully endearing himself to the reader. Gold: Westchester Parent; “Exceptional, Defined,” by Jerry Mahoney; Dawn Roode and Katelin Walling, editors The anxieties and uncertainties of parenthood are magnified when a gay dad is raising a young daughter. In a whimsical piece, this writer confronts and processes the various dimensions of being a father in a new kind of environment. Beneath the playfulness lies fierce self-doubt, which he measures against his little girl’s complete acceptance. This is a successful meeting of candor and humility. E13 - Profile 25,000 and fewer Bronze: TulsaKids Magazine; Karen Moult A fun story about a teacher who loves what he does. The story could be written in many places about many teachers, but the writer finds the inner strengths and lessons learned from a lifetime of lifting up others. Nicely done. 2014 PMA Awards Program Page 9 Silver: Parenting New Hampshire; Pamme Boutselis, Melanie Hitchcock What can a parent do when their child gets sick without the hope of recovery? This story is tragic and captivating. It also answers many questions about how to raise such a child and how to react to the unexpected. Well written, tender and hopeful. Gold: nola baby & family magazine; Ann Herren, Sarah Herndon, Leslie Penkunas The subject choice is what makes a story. In this case, the author and the magazine bravely picked a samesex family to portray the struggles of parenthood. The pushback was enormous, but the story creates an understanding of the struggles that are faced by both parents and children. While controversial, the story was a constructive lesson for the community about the importance of inclusiveness. 25,001-44,999 Bronze: baystateparent; MaryJo Kurtz Many stories have been written about the pain of having a child with Down Syndrome. What makes this story unusual is the realistic hope that there is for this child. On a deeper level, it is the story of parents who love their child unconditionally and have encouraged him to forge a life for himself. Their success and their son’s optimism leave a warm and hopeful feeling. Silver: Indy’s Child; Carrie Bishop A frank discussion by mother and daughter about autism. Instead of a long and rambling interview, the writer has selected the best quotes and uses them to poignantly tell what it’s like to raise an autistic child and to be one. The story telling provokes sympathy, empathy and understanding. This approach ought to be tried more often. Gold: Sonoma Family- Life; Donna Bogener, Melissa Chianta, Sharon Gowan, Bob Padecky A well-told story of a young woman who grew up loving animals, and now passes that love forward to children. This could have been an ordinary story, but the writer did a superb job of finding interesting and surprising detail that made the story engaging and fun. This is the kind of story that gets passed around a lot. 45,000 or more Bronze: Chicago Parent; Jerry Davich It is tough to battle Lou Gehrig’s Disease with humor, grace and wisdom. The reader learns lessons on how to die and how to live from a sensitive writer and an open family. We tag along and engage with a mother, father and their children as they try to make the best of one of life’s most difficult diseases. Inspiring and heart breaking. Silver: Bay Area Parent-Silicon Valley; Teresa Mills-Faraudo, Jill Wolfson Surprising subject and compelling story. This story is about a 92-year-old woman who is still a leader in early childhood education. Set in the woman’s storybook home, the writer paints a picture of an educator who is loved by former students and still teaching. This is engagement of the first degree and packed full of anecdotes. Gold: Dallas Child; Carrie Steingruber, writer; Shelley Hawes Pate, editor Great choice of subject. How many reporters would have missed the potential of a young man who regularly attends government meetings and has something to say? Story captures the subject and answers questions about the quixotic journey of this soft-spoken 12-year-old. Great story subject. Well done. E14 - Interview 25,000 and fewer Bronze: Baton Rouge Parents Magazine; “A Voice of Leadership,” R.T. Ripley, writer; Amy Foreman-Plaisance, editor Sharp interviewing offers insight into what makes Melanie Verges tick as superintendent of the Diocese of Baton Rouge Catholic Schools. A succinct Q&A explores her goals, motivations, achievements and personal life. 2014 PMA Awards Program Page 10 Silver: TulsaKids Magazine; “KMOD’s Lynn Hernandez: Rock ‘n’ Roll DJ and Dad,” Brandon Schmitz, writer Too often we forget that the public figures in our communities have personal lives as well. This piece lifts the veil on a popular rock ‘n’ roll radio personality whose primary goal is just to be a really good dad. Gold: Little Rock Family; “The Park Wife,” Heather Bennett, writer How many of us get to claim a state park as our own back yard? This interview explores the dream that Stephanie Buckley lives with her husband and her home-schooled children in Arkansas’ Petit Jean State Park, and how she shares the adventure through an inspirational blog. 25,001-44,999 Bronze: Austin Family; “Focus on the Positives,” Sherida Mock, writer; Mary Sauceda, editor This inspiring piece gives Jodi Sorensen the chance to share her experience battling the travails of breast cancer treatment with the challenges of pregnancy — and her words of wisdoms for mothers everywhere. Silver: Indy’s Child; “Superpower Smile,” Maggie Loiselle, writer This delightful interview captures the charming character of Mickey Deputy, a young cancer survivor with Down syndrome who has stolen the hearts of Indianapolis. Very nicely done. Gold: Indy’s Child; “Three Generations of Indy’s Child,” Susan Bryant, editor It’s not often we get to peer behind the pages of the magazine to learn about the lives of the people who work so hard to put it together. The 30th anniversary of Indy’s Child gives us the opportunity to do just that with three members of the Wynne family. 45,000 or more Bronze: Chicago Parent; “From First Downs to First Smiles,” Jackie McGoey, writer It’s hard to imagine the Chicago Bears bruising tight end Martellus Bennett cuddling his baby daughter and lounging on the sofa surrounded by giant teddy bears — until you read this playful piece. What a fun read! Silver: Big Apple Parent; “The Parenthood Paradox,” Lucy Bayly, Dawn Roode, Katelin Walling This sophisticated Q&A with author and parent Jennifer Senior tells us it’s OK to acknowledge that being a parent isn’t always a barrel of laughs. Provocative questions allow Senior to help us understand the difference between fun and joy in our lives. Gold: Atlanta Parent; “The Art of Reading,” Amanda Miller Allen, writer; Laura Powell, editor R. Gregory Christie is an intriguing character. An illustrator of award-winning children’s books and founder of the bookstore, art school and gallery Gas-Art Gifts, he comes to life in a fast-paced but nuanced interview that makes you want to send your child to meet him right away. E15 - News Feature 25,000 and fewer Bronze: Baton Rouge Parents Magazine; “The Emerge Center for Communication, Behavior and Development,” R.T. Ripley, writer; Amy Foreman-Plaisance, editor The need for education services for children diagnosed with autism and other developmental disabilities is skyrocketing. Here’s an intriguing and well-written look at what Louisiana State University and its community partners are doing to address the problem at a new, state-of-the-art facility. Silver: TulsaKids Magazine; “Oklahoma Third Grade Reading Sufficiency Act Impacts Local Schools,” Karen Moult, writer Illustrating how state education mandates play out in the classroom can be a difficult job for a journalist. This story takes a look at Oklahoma’s new and stringent reading standards and the creative methods teachers are employing to meet them. 2014 PMA Awards Program Page 11 Gold: Coulee Parenting Connection; “Compassion in Action,” Kim Seidel, writer; Lissa Carlson, editor This is a heart-warming focus on an effort by Wisconsin’s Lacrosse Public School District and its partners to teach students the meaning of compassion and how they can use art to understand the concept. Nice recognition that emphasizes good news. 25,001-44,999 Bronze: Sonoma Family-Life; “Pertussis Protection,” Donna Bogener, Melissa Chianta, Sharon Gowan A dangerous epidemic of whooping cough can certainly be frightening for parents, but this comprehensive look at the situation fights the fear with facts and with sound advice for parents. Silver: baystateparent; “Just Don’t Hit Send,” MaryJo Kurtz, writer The proliferation of cell phones among the nation’s young people presents a set of challenges parents have never before had to deal with. “Sexting” is among the more serious and vexing of those problems but one we must discuss with our children. This article shows us how to do it. Gold: Central Penn Parent; “Dealing with Depression and Suicide,” Kurt Bopp, Andrea Ciccocioppo A series of teen suicides prompted this exploration of the factors that make teenagers most vulnerable and the symptoms parents should watch for to ensure their children don’t become the next victims. This is important and riveting work. 45,000 or more Bronze: Big Apple Parent; “The Personal Touch,” Melanie Baker, Kaitlin Ahern, Dawn Roode, Katelin Walling Amid the national debate over Common Core Standards, this article shines a light on schools that recognize education must be tailored to individual students and offers tips for parents on how to ensure their children get appropriate instruction. Silver: Dallas Child; “State of Care,” Nicole Jordan, writer; Shelley Hawes Pate, editor A poignant and personal look at how insufficiencies in the Texas foster care system have real and longlasting impacts on the children it attempts to serve. The real-life examples drive home the tragic results of an overwhelmed government bureaucracy. Gold: Chicago Parent; “Dangerous to Drink,” Megan Cottrell, writer This is a thorough, well-reported and compelling examination of the public health challenge of lead in drinking water. Public officials appear to be in a state of denial over the critical nature of the situation. The article not only alerts families to the problem but also gives them important advice for how to combat it. This is journalism at its best. E16 - Service Feature 25,000 and fewer Bronze: Dayton Parent; Jennifer Garcia The author does a good job of providing information to help parents start their children off right in terms of recycling and caring about the environment. The story was very well researched and written. Silver: Augusta Family Magazine; Lucy Adams, Kate Metts, Karin Calloway, Michael Rushbrook This was a very interesting story that dealt with a topic that gets very little attention. The author did a good job of providing stories that get right to the issue and provides useful information to deal with potential problems. Well done. 2014 PMA Awards Program Page 12 Gold: Mendo-Lake Family-Life; Donna Bogener, Melissa Chianta, Sharon Gowan Parents who frequently take their children to the beach or are visiting for the first time should read this story. It is very informative. The author did a good job of providing information on what to do and not do when caught in a rip tide. It was very well written. 25,001-44,999 Bronze: Pittsburgh Parent; Kristi Wees, Karen Newpol, Patricia Poshard This is a very fun story to read. The author did a good job of telling her story in a way that helps the reader understand her transition to being a parent and better understanding her children. Good job. Silver: MetroFamily Magazine; Heidi Brandes, Hannah Schmitt, Sarah Taylor In today’s high tech environment that provides instant entertainment it’s good to know that there are ways for children to get up close and personal with the arts. This story does a good job of providing that information and is very user friendly. Gold: baystateparent; Mary Jo Kurtz The reader gets an inside look into a complex issue. The author does a good job of providing expert opinion and first hand experiences of parents currently dealing with the issue. The story is also well written and easy to follow. 45,000 or more Bronze: Metro Parent (Detroit); Jacquie Goetz Bluethmann, Julia Elliott and Kim Kovelle This story deals with an issue that sneaks up on many parents. It provides useful information on what parents can do to help their younger child cope with an older sibling moving out. The personal stories are interesting and the overall story is well written. Silver: Charlotte Parent; Michele Huggins, Marty Minchin, Eve White This is a very important story that does not get enough attention. The author does a good job of providing expert opinion on how parents should introduce firearms into the home. The information comes from parents, which give this story authenticity. This is a good example of service journalism. Gold: Bay Area Parent-Silicon Valley; Janine DeFao, Jill Wolfson The writer did an excellent job of stressing the importance of writing and how the emphasis on math and science has hurt the ability of students to write effectively. The comments from education experts and parents help in framing the issue. They also provide solutions to help parents strengthen their children’s writing skills. Very well done. E17 - General Feature Writing 25,000 and fewer Bronze: Baton Rouge Parents Magazine; “Surviving Childhood Cancer,” by R.T. Ripley; Amy Foreman-Plaisance, editor This piece provides comprehensive, informative and sensitive treatment of a dreaded subject, cancer in children. It starts by witnessing one family's ordeal and ends with a wide spectrum of resources. What sets the piece apart is the level of detail about expectations and procedures that can be useful to parents facing this unsettling situation, as well as others whose lives are affected by a cancer diagnosis. Silver: Augusta Family Magazine; “From Freshman Year to Future,” by Lucy Adams; Kate Metts, publisher, Karin Calloway, editor, Michael Rushbrook, illustrator/art director Thoroughly helpful and original, this story addresses the challenge of guiding — shopping in a mall — the writer provides a helpful breakdown for sorting through the bewildering choices new high school students face and offers valuable solutions to keep them on the track to academic success. 2014 PMA Awards Program Page 13 Gold: Kids VT; “The Cabot Family Makes the Case for ‘Unschooling’ ,” by Kathryn Flagg One family’s decision to let the curiosity of their two boys direct their education in an abundant natural environment is the subject of a fascinating story about alternative ways to learn. The writer does the story justice by exploring the history and context of home-based education, as well as the particular strategies this family has adopted to create wholesome, well-rounded schooling for their sons. 25,001-44,999 Bronze: baystateparent; “Frightening Thoughts That Should Have Every Mother Talking,” by Amanda Roberge; This is an eye-opening look at a topic that understandably concealed by parents out of fear or shame. A young mother confesses to thoughts of harming her baby, then, through self-discovery, comes to a recognition that her disturbing thoughts are common. By shedding light on perinatal emotional complications, the woman bravely gives hope to others. Silver: Chesapeake Family; “Eli’s Super Senses,” by Allison Eatough; Betsy Stein, editor “Eli’s Super Senses” is a perceptive look at synesthesia, a somewhat mysterious condition that has been described for centuries but only recently examined by scientific research. A young boy sees numbers as colors and associates taste with objects or words. The writer charts the family’s discovery of the boy’s sensory gift with such precision that the reader not only learns about the phenomenon, but also how parents handled it. Gold: Central Penn Parent; “When a Baby is Perfect in Every Way — Except for the Hole in his Heart,” by Kurt Bopp; Andrea Ciccocioppo, editor This beautifully paced piece has sufficient dramatic tension to hold the reader’s attention until the unexpected conclusion. The narrative reads almost like a novel, with parents struggling to manage a child’s lifethreatening illness and surgery. Happily, the child survives and thrives, yet the ending is still a surprise. This is truly deft storytelling. 45,000 or more Bronze: Dallas Child ; “Mommy’s Juice,” by Nicole Jordan; Shelley Hawes Pate, editor The candor of several mothers about their post-bedtime drinking behavior gives this story immediate credibility and supports the frank discussion about acceptable happy-hour activities that may, in fact, be dangerous. Documenting the problem with statistics and medical wisdom, this is a persuasive cautionary tale, presented without moral judgment and well worth reading. Silver: Metro Parent (Detroit); “Unplug Challenge,” by Wensdy Von Buskirk; Julia Elliott and Kim Kovelle, editors This well-designed, smartly packaged compilation of families who voluntarily withdrew from their digital connections is a winner. The article is compact, yet covers a number of issues; it is tightly written, yet full of common sense. The inventive presentation illustrates how planning and collaboration can produce satisfying results in a fun, efficient format. Gold: Chicago Parent; “Finding Connor,” Jerry Davich Discovering the cause of a child’s erratic, unacceptable behavior leads to collaborative medical treatment — and a remarkable story. It turns out that the child was chronically sleep deprived, the result of breathing and dental problems. What became a breakthrough for one family may inform countless others, an example of public service that bolsters the value of this kind of journalism. E18 - Special Series 25,000 and fewer No awards 2014 PMA Awards Program Page 14 25,001-44,999 No bronze award Silver: Carolina Parent; “Fit Family Challenge;” Brenda Larson, Beth Shugg, Cheri Vigna The Family Challenge is a challenge to shape up. The aim is high, the results inspirational. Sound advice is provided by authoritative sources. The writing is clean and clear. Gold: Indy’s Child; “Private Education for Kids with Autism;” Carrie Bishop, Carrie Loiselle This ambitious project appears to be a comprehensive survey of the resources – not only private education – available to parents of children with special needs, particularly but not exclusively autism. The guidance seems solidly based; the writing is clear; the importance is high. 45,000 or more No bronze award Silver: Atlanta Parent; “Neighborhood Gems;” Dalia Faupel, Amanda Miller Allen Solid, basic, useful material here. It’s a neighborhood-by-neighborhood guide to the often-hidden delights of many of Atlanta’s sections. Readers receive tips on activities, sources of snacks and other valuable tidbits that might otherwise remain unknown and unused. Gold: Big Apple Parent; “Parents’ Guide to Math and Science;” Clara Hemphill, Lydia Raschka, Dawn Roode, Katelin Walling This series provides both information and encouragement. These subjects can be intimidating to parents as well as to children. Here are helpful hints that suggest both how and why they can be and should be mastered. Complex content is conveyed clearly but not simplistically. E19 - Special Section within a Publication 25,000 and fewer No bronze award Silver: Augusta Family Magazine; “2014 Nursing Special Section — Decades of Nursing,” Kate Metts, publisher, Karin Calloway, editor, Michael Rushbrook, art director, Lucy Adams, writer, John Harpring, photographer This special section puts the appropriate emphasis on the work and service of individual nurses. Historical perspective adds a level of interest and pairs well with stories on medical advances. Gold: Baton Rouge Parents Magazine; “The 2014 Private and Parochial School Guide,” R.T. Ripley, Amanda Miller, Amy Foreman-Plaisance Superb packaging of text, photos and tables provides a comprehensive look at private and parochial school choices. The section seems to have identified all of the relevant information needed to help parents make informed decisions. 25,001-44,999 No bronze award Silver: baystateparent ; “Think Big” (January), MaryJo Kurtz This section covers a lot of ground with stories that emphasize real parents juggling college and other challenges, as well as practical guides to educational resources. Articles are easy to scan, and information seems well suited to a wide, diverse audience. 2014 PMA Awards Program Page 15 Gold: baystateparent; “Special Needs,” MaryJo Kurtz Topics covered here have currency for parents and others whose lives intersect special-needs children. A good example is the relocation of Asperger’s syndrome on the autism spectrum; another is a new effort to train caregivers as education advocates for foster children. 45,000 or more Bronze: Long Island/Nassau Parent; “A Year’s Worth of Fun” (July), staff What family wouldn’t look forward to this spirited, delightful collection of activities and events to take them forward for an entire year? There is bound to be something for everyone, and the sheer number of details included is truly stunning. Silver: Metro Parent (Detroit); “Education 2014;” Julia Elliott, Kim Kovelle, Megan Krueger, Kerri Jansen, Kristen J. Gough This education section adopts a broad scope with application for children at a range of levels, from preschool to college. A particularly strong piece sheds more light on a “flipped” education model where lessons are delivered at home and homework is accomplished at school. Every story seems fresh and enlightening. Gold: Atlanta Parent; “A+ Education Guide” (January), Dalia Faupel, Amanda Miller Allen An impressive mix of content brings parents up to date on today’s ever-evolving educational landscape. The audience is served well by reports on changes in teaching models, technology, classroom instruction and more. Resourceful ideas are found in reading and study tips, test strategies and child-assessment tools. Overall, the section seems refreshing and extremely useful. E20 - Overall Writing 25,000 and fewer Bronze: nola baby & family magazine; Leslie Penkunas, Ann Herren Lots of lists in this publication. That’s a good thing when they’re clearly and concisely written, as they are here. A clever publisher’s note sets the tone that tells you this is going to be a good read. And it is. Silver: SW Florida Parent & Child; Pamela Hayford, freelance staff The book-end essays “A mother’s view” and “A father’s view” set the tone. They’re people you might know talking directly to you, the reader. That’s a good model to follow. That, and writing that’s clear and clean. Gold: Kids VT; staff When the main feature section of a publication is called “Eat. Learn. Play.” You expect the writing to be equally lively. From the highly personal editor’s note to the regular “Go Ask Dad” segment, these writers set an excellent example for the kids who are learning to, as the title of the closing essay suggests, “Use your words.” 25,001-44,999 Bronze: baystateparent; MaryJo Kurtz The writing doesn’t dazzle, but it satisfies. Content of this sort lends itself to first-person storytelling, and baystateparent readers are treated to excellent examples of the genre. Silver: Nashville Parent; Susan Day, Chad Young, Kiera Ashford From a cautionary report on prescription drugs to extensive lists of camps and other seasonal activities, these writers understand that clarity and simplicity are primary characteristics of effective communication. Their work is easy to read. 2014 PMA Awards Program Page 16 Gold: Pittsburgh Parent; Patricia Poshard Whether it’s suggesting how to handle teen-aged angst or celebrating the parenting prowess of a major league baseball player, the writing fits the content. It is consistently conversational. A reader feels connected to the writer and, even better, to the subject. 45,000 or more Bronze: Chicago Parent; Tamara O’Shaughnessy, Liz DeCarlo, Elizabeth Diffin, Jackie McGoey The writing is based solidly on detailed reporting. Lots of facts, lots of observed details. The briefs and lists are clear and clean. Silver: Minnesota Parent; Sarah Dorison Whether it’s trying out the best new toys for Christmas or explaining the schools’ new rules aimed at bullying, the writing is clear, correct and often lively. That holds true front to back. Gold: Metro Parent (Detroit); Julia Elliott, Kim Kovelle, Stacey Winconek, Megan Krueger There’s a lot to like here. From the warmly human features to the clearly explained recipes, the writing is consistently a pleasure to read. In a strong category, it was difficult to single out a winner. Metro Parent gets the gold because of its consistent excellence, front to back. DESIGN D1 - Front Cover: Original Photo 25,000 and fewer Bronze: TulsaKids Magazine; “You Can Be a Super Hero,” Rachel Coward, Chuck Foshee The superhero child pops off the cover, and there is no doubt what the story is about. The shades of blue and red fit the theme. The teases are nicely designed to balance the page. Silver: nola baby & family magazine; “October – Halloween,” Jennifer Zdon, Ann Herren This little Marie Leveau beckons us into the cover and into the story. The shallow depth of field puts the emphasis on the child and photo-bombing cat. The colors imitate the feel of a cemetery and Halloween. Gold: North Texas Child; “March 2014,” Steven Visneau, Shane Monden, Lauren Niebes This cover hits the mark in every area. The subdued colors work together, the typographic treatment is sophisticated and extraordinary, and the photograph perfectly illustrates the story. Even the dripping batter and flour on the child’s face add content and interest. 25,001-44,999 Bronze: Cincinnati Parent; “December 2013,” Katie Clark The colors work with the lead story and nameplate and help draw attention to the girl. Even her fingernails match the colors. The teases encircle her, drawing attention to the face and snowball. The soft focus background adds to the impact. Silver: baystateparent; “June 2014 Cover,” Paula Ethier, Stephanie Piscitelli The girl - with her glasses, pose and curly hair – grabs and holds attention. Her pose and expression are delightful. The color work perfectly, and the lead tease supports the story and photograph. Gold: Fort Worth Child; “August 2014,” Nick Prendergast, Lauren Niebes The exquisite typography encircles the child, drawing attention to his expression. His eyes lead back to the tease for the lead story. Teaching a child to communicate is a difficult story to illustrate, but Forth Worth Child has succeeded. Beautiful cover! 2014 PMA Awards Program Page 17 45,000 or more Bronze: Sydney’s Child; “February 2014 Cover,” Karen Miles, James Love, Sue Stubbs, Bree Oliver This cover is unusual and captivating. The subtle pop of color keeps all attention on the child. His glasses, expression and bowtie are charming. The photograph fits the lead tease, “School is Back.” The unique typographic treatment is fun and new. Silver: Metro Parent (Detroit); “May 2014,” Jose Zamudio, Lauren Jeziorski, Kelly Buren The lighting and colors are perfect for a story about screen addiction. The photograph is frightening and will surely attract attention. The child’s eyes and expression are creepy, which should scare parents enough to pick up and read the story. Good job! Gold: Chicago Parent, “February 2014 Cover, Black Hawks Baby Boom!” Claire Innes, Thomas Kubik Tamara O’Shaughnessy, Liz DeCarlo, Elizabeth Diffin, Sky Hatter This wraparound cover is a risk that paid off. It can’t be easy handling six mothers with children. The idea is creative, the art direction superb, and the technical quality high. Most importantly, it is fun and informative. D2 - Front Cover: Use of Stock Photo 25,000 and fewer Bronze: Parenting New Hampshire; “October 2014: Feeding New Hampshire’s Hungry,” Melanie Hitchcock, Nancy Tichanuk How could readers ignore a plate with cucumber eyes, seed freckles and green slivers for a nose and mouth? While the idea is humorous, the sad expression supports the seriousness of the article. The eye’s lead to the well placed lead tease. Silver: Growing up in the Valley; “August 2014 Back to School Cover,” Tracy Fisher, Josh Eagan The high key lighting, white background and bright red shirt complement the subtle use of blue. The child’s outfit supports the lead story, which is obvious by the size and color of the lead tease. Simplicity is the key to this cover’s success. Gold: Mendo-Lake Family-Life; “ML Stock Cover,” Donna Bogener, Melissa Chianta, Sharon Gowan The thoughtful placement of typographic elements leads back to the screaming, wet face. His joyous expression sums up and supports the lead story. The complementary colors work together, as the yellow type pops off the water. 25,001-44,999 Bronze: Bronx/Riverdale Family; “October 2014,” Leah Mitch, Susan Weiss The simple background and sweet expression immediately catch attention. The colors are harmonious, and the cover is balanced. The minimal orange draws readers to the lead tease, which is placed next to the girl’s face. Silver: Staten Island Parent; “September 2014,” Michelle Yannaco This quirky, delightful cover sums up the morning family rush. Technically, this cover is difficult to create, but it is done wonderfully. From the flying toast and broken pearls to the loose shoe and crashing computer, there is always something to look at in this cover. Gold: Nashville Parent; “March 2014,” Susan Day, Chad Young, Kiera Ashford This surprising cover will make viewers look twice. The child is upside down. The shirt becomes the background for the nameplate, with the green grass at the bottom echoing the green nameplate. The typography is slick and balanced, and all elements surround the child, leading back to the eyes and mouth. 2014 PMA Awards Program Page 18 45,000 or more Bronze: Washington Parent; “October 2014,” Jane MacNealy This sweet photograph and the color palette fit the topic of fall festivals, as well as Halloween arts and crafts. The type is easy to read. Silver: Atlanta Parent; “March 2014,” Sheri Taylor-Emery The typographic control and overall design are stellar. The teases are placed well, and the soft colors fit the topic. The slight angle of the treats and the child’s head add energy. Gold: Charlotte Parent; “November Issue: People Who Care,” Melissa Stutts, Michele Huggins, Eve White This is a creative way to illustrate a difficult topic about caring. The heart, with the red spot color, draws viewers to the lead and clearly explains the cover photograph. The striped shirt and selective focus guide our eyes. Nicely done! D3 - Front Cover: Illustration 25,000 and fewer No bronze or silver awards Gold: Kids VT; Matt Mignanelli Butterflies, flowers and a princess at tea time echoes the symbolism that should contradict the average American father. But we know what good dads have to do, and this illustration does a fun job of showing the silliness. Bright colors go nicely with the caricature style. Nice use of layers of brightness of the colors to show shape and depth. 25,001-44,999 Bronze: Staten Island Parent; Michelle Yannaco You chose an intriguing color selection. The pink italic type seems to contradict the excitement of this being the 300th issue. The quotes in the background are a great idea. No silver award Gold: Chesapeake Family; Jenny Cardoza, Yunju Yang Using the chase for the almighty badges required to become an Eagle Scout is a good idea. The layering of the badges flying around is a good way to show the blizzard of excitement toward earning badges. There are many options for earning badges and thinking of the boy flying though them on an eagle is a creative use of the scouting imagery. 45,000 or more No bronze award Silver: Atlanta Parent; R. Gregory Christie, Sheri Taylor-Emery This illustration is a clever twist for the November issue. You use a perfect palette of seasonal colors. This illustration would fit perfectly in a children's book, further making it a good fit for the audience. You do a good job of directing the viewer’s attention to the title of the issue. Gold: ParentMap; Emily Johnson, Alayne Sulkin, Natalie Singer-Velush This is smart, serious illustration. Smart photo, too. As a viewer, you aren't sure of the sex of the child. Good idea to divide the child between the colors. Then you take the extra twist on the headline by changing the colors of the words ‘pink’ and ‘blue’. This feels like you are taking a researched look at the topic in the vein of a news magazine. 2014 PMA Awards Program Page 19 D4 - Interior Illustration (Original) 25,000 and fewer Bronze: Little Rock Family; Hannah Alexander, illustrator, Waynette Traub, art director Interesting textures and colors add a pleasing element of artistry to this symbolic image. Silver: Baton Rouge Parents Magazine; Naomi Rodger, Amy Foreman-Plaisance The vivid color combination and amusing facial expressions are eye-catching. The horizontal arrangement is unusual and pairs well with the text below. Gold: Augusta Family Magazine; Michael Rushbrook, illustrator, Kate Metts, publisher, Karin Calloway, editor, Lucy Adams, writer The artwork integrates well into the overall design of the page. Separate elements on left and right combine to communicate the idea clearly and draw attention to the story in the middle. 25,001-44,999 No bronze award Silver: Memphis Parent; Jeanne Seagle, illustrator This artwork provides an animated approach for a central theme that is difficult to illustrate. The bold colors and soft textures work well. Gold: Chesapeake Family; Jenny Cardoza, Yunju Yang The tone and concept of the story are presented clearly in the illustration. The composition of the artwork provides a clear focal point and works well with the headline placement. Colors and imagery also have a nice overall aesthetic. 45,000 or more No bronze award Silver: Dallas Child; John J. Custer, illustrator, Lauren Niebes, designer and creative director The stark, dramatic imagery of the main illustration complements the material and conveys the story’s serious tone. It also works well as part of the overall layout to draw attention to the headline. The small secondary illustration on the follow-up spread also offers an effective blending of relevant symbols. Gold: Dallas Child; John J. Custer, illustrator, Lauren Niebes, designer and creative director This simple-yet-effective illustration packs a strong emotional punch by letting go of the conventions of a traditional editorial illustration. It’s a solid concept, executed well without going overboard. D5 - Interior Photography (Original) 25,000 and fewer Bronze: Little Rock Family; Karen E. Segrave, Dean Wheeler, Waynette Traub The photography supports the story and covers the bases. Very nice lighting for the father and son at the table. Silver: TulsaKids Magazine; Sheeba Atiqui A paint-smeared artist in this context usually means a youngster, preschool or early elementary school. It’s a pleasant and unexpected surprise to see an older-but-still-young artist get the treatment here. It’s playful, fun, attention getting and inviting. 2014 PMA Awards Program Page 20 Gold: Baton Rouge Parents Magazine; Alyssa Wallace, Amy Foreman-Plaisance Unexpected and delightful surprises make this a standout effort. The black and white photos force attention to the content, not the surroundings. And the informal treatment is a nice departure from typically posed or arranged family portraits. Mom and dad are not looking into the camera, and there’s an interesting dynamic, layering with the children. Unusual, unexpected and surprising: terrific keys to successful visual storytelling. 25,001-44,999 Bronze: baystateparent; Paula Ethier, Stephanie Piscitelli Wonderful lighting and reproduction. Pastels and white backgrounds can be difficult to manage, but this is handled well here. There is openness to the shoot. This approach creates a sense of spring without being outdoors. Silver: baystateparent; Paula Ethier, Steven King, Tucker Collins These nice informal portraits of Tucker allow his personality to come through. Gold: MetroFamily Magazine; Shevaun Williams, Hannah Schmitt, Sarah Taylor Superbly lit, this photo gives readers a high quality view of the shop and its owner. Composition and cropping provide depth and context for the story. Readers get a sense of the place, its owner and the community they create. 45,000 or more Bronze: Dallas Child; Chris Plavidal, Meredith Mosshart, Lauren Niebes A set piece, no people, but expertly put together with attention to detail: Composition, color and lighting. The bold simplicity is impossible to ignore. Eye-grabbing. Silver: Dallas Child; Steven Visneau, Lauren Niebes Pretty much a single picture, but what a picture. Black and white draws the eye to the faces. Layered messaging here from the beaming smile from the sister on his back to more detached faces from sisters who might have more complex relationships with their brother. A fun image to linger over. Gold: Chicago Parent; Claire Innes, Thomas Kubik, Jackey McGoey, Tamara O’Shaughnessy, Elizabeth Diffen This is a fine example of superb people-family photography. The lighting is spot on as the photographer is able to coax out good, uplifting moments from the subjects. The subject may be a tough guy on the ball field, but the family side is evident here in relaxed settings. D6 - Table of Contents 25,000 and fewer No bronze or silver awards Gold: Baton Rouge Parents Magazine This entry offers a good use of color and typography and blends the text listing with well-thought out organization for readers trying to seek stories and articles to read. 25,001-44,999 Bronze: Nashville Parent; February; Susan Day, Chad Young, Kiera Ashford The use of photography in this Table of Contents feature is fabulous. It makes the page shine; readers are easily made aware through the use of type and color of the magazine’s content. Silver: Cincinnati Parent; July issue, Katie Clark Clean lines make this Table of Contents distinct. It’s use of color and photography is visually appealing for readers, but also offers an easy way for them to navigate through content. 2014 PMA Awards Program Page 21 Gold: baystateparent; Paula Ethier and Stephanie Mallard This TOC features the cool stuff inside the magazine in a way that grabs reader’s attention from the start. Use of color and photography are both visually appealing. 45,000 or more Bronze: Big Apple Parent; November; Mayra Aguilar, Katelin Walling, Dawn Roode This layout is organized well and makes good use of typography and display text to guide readers to the content inside. Silver: Dallas Child; Katie Galasso, designer; Lauren Niebes, creative director This TOC is organized well and offers some good use of typography with its map to the magazine. A creative use of color, as well, is offered here. Gold: Atlanta Parent; Sheri-Taylor-Emery The blend of art and typography in this Table of Contents layout is one of the best. It’s a clean design that draws readers to the various points of entry and guides them through the page. Nicely done. D7 - Briefs/Short Stuff 25,000 and fewer Bronze: TulsaKids Magazine, Chuck Foshee TulsaKids Magazine “News & Notes” continues to be a strong contender in this category with its strong mix of content. It certainly is a useful feature for its readers. Silver: Hamilton County Family; Katie Clark On the Radar has a clean and easy to follow layout. The selection of art is appropriate for the topics, and the designer has wisely restrained from over-decorating the content. Gold: Today’s Family; Anita Oldham and April Allman Age Pages’ strong mix of content raises it to the No. 1 spot. It’s lively and inviting with informative headlines. 25,001-44,999 Bronze: Memphis Parent, Melissa Ellis Our Favorite Moments is an inviting idea to garner reader submissions. The strength of this entry is its use of an individual cutline for each photo of these adorable children. Silver: baystateparent; Stephanie Mallard and Paula Ethier Favorites, Facts, Finds and Freebies is jam-packed with brief items, clearly labeled as to each one’s content. Readers can easily move from item to item, picking and choosing as they go. It’s a colorful layout that is under control and inviting. Gold: Cincinnati Family Magazine; Sherry Hang, Kiera Ashford and Susan Day Local News shines in many ways – it’s a well-organized page with relevant art and its cutouts are spot on. It’s easy to suppose that readers of this magazine might stop here first to read it in full. 45,000 or more Bronze: Dallas Child; Katie Galasso and Lauren Niebes Noted / Minor Details pays attention to all the details with this inviting layout. Generous white space adds to its appeal. 2014 PMA Awards Program Page 22 Silver: Dallas Child; Katie Galasso and Lauren Niebes Real Moms / Obsessions with its strong mix of content and its crisp layout is sure to appeal to its readers. Each of three topics – food, beauty products and fashion – is treated to an individualized layout within the larger page and it coordinates into a winning whole. Gold: Atlanta Parent; Sheri Taylor-Emery Free & Cheap jumps to the head of the line with its clean and uber-inviting design. It’s organized to perfection, but it still conveys a sense of fun and adventure in its content. D8 - Calendar of Events 25,000 and fewer No bronze award Silver: Little Rock Family; Waynette Traub Calendar of Events (January and October) is a controlled and usable presentation of activities for its readers. It has a “have fun” message. Gold: TulsaKids Magazine; Abby Rodgers Out & About (November and December), with its multiple breakout pages, is easy to follow through its multiple pages. It’s an inviting package with strong use of color and appropriate typography. 25,001-44,999 Bronze: baystateparent; Stephanie Mallard and Paula Ethier Out & About (March and September) abounds with well-chosen photos in this inviting section. The content is well organized and varied in topics. Silver: Nashville Parent; Chad Young and Susan Day Things to Do (October and November) demonstrates that in Nashville, there apparently just about anything you want your family to enjoy. The designers show off their skills in their photo selections and how they are displayed throughout the layout. This section has great organization of its content. Gold: Cincinnati Family Magazine; Sherry Hang, Kiera Ashford and Susan Day Things to Do (March and April) continues its strong work in presenting myriad activities in a tightly organized package. The editors excel at picking artwork that will draw readers into the content of this multi-page section. Its layout is crisp but still conveys a sense of fun. 45,000 or more Bronze: Dallas Child; Katie Galasso, designer; Lauren Niebes, creative director Kid Culture (February and June) is another strong contender in this category with its well-organized and designed presentation. It readily invites readers into the content. The color palette is dignified and appropriate. Silver: Big Apple Parent; Mayra Aguilar, Tony Diaz, Dawn Roode, Kaitlin Ahern, Katelin Walling Calendar of Events (August and December) shines. Breakout boxes abound. Photos have strong content and are match the content/context of the text. It’s a strong presentation. Gold: Atlanta Parent; Sheri Taylor-Emery Family Fun Guide (September and October) is a massive section that is amazingly well organized and inviting. The breakout boxes with text and photos (not clipped or canned) offer readers so much information. There’s also a diversity of people in the photos – making it strong reflection of the community. Photo cutouts are uber-precise. It’s a beautiful package. 2014 PMA Awards Program Page 23 D9 - Feature Layout 25,000 and fewer Bronze: TulsaKids Magazine; Leslie Hoyt, Chuck Foshee A blast of color hits the reader for this story about teaching kids art, and the blast of color is repeated in the photography. It appears again as a page background for the sidebar, which ties this several-page spread together nicely. The design overall is playful and creative. Silver: Dayton Parent; Maria Tancredi For this story about “Babymoons,” the designer used lovely, simple icons to illustrate what parents could find to do in several vacation destinations. The color scheme, distinctive typography and illustrations carry the story beautifully and add a layer of information to the story. Gold: Baton Rouge Parents Magazine; Benjamin Theriot, Amy Foreman-Plaisance This design for a story about kids’ headaches uses a fresh approach to draw readers. The color palette and illustration are creative and well blended, and the execution is detailed. 25,001-44,999 Bronze: Cincinnati Parent; Katie Clark This design is anchored by an effective, well-executed photo illustration. The dominant visual ties nicely with the chunks of text, and the reader’s eye is guided nicely through the spread. The sidebar is set apart visually but still feels like a part of the story. Silver: Nashville Parent; Susan Day, Chad Young, Kiera Ashford A clever illustration and layers of information combine to make this an engaging and useful design. Clean typography, nice use of white space and clear pacing make this spread a pleasure to read. Gold: Carolina Parent; Cheri Vigna, Brenda Larson, Beth Shugg Thanks to its dynamic design, this story begs to be read. The dominant photo illustration is visually tied to the key words of the compelling headline. The white space and use of lines tell readers where to start, and the intro, quotes and subheads guide readers through the pages. This design is sophisticated and effective. 45,000 or more Bronze: Metro Parent (Detroit); “Holiday ‘It’ List 2013,” Kelly Buren A fun story about holiday toys is chock full of interesting text, photos and illustrations. It provides families with a road map through the maze of gift options, and the design is eye catching and creative. Silver: Atlanta Parent; Sheri Taylor-Emery The lead photo and headline for this story about getting muddy set the tone in a way that perfectly matches the content. The designer showed admirable restraint in bringing the mud into the second page just once, as an anchor for the sidebar, and the rest of the text is clean and simple. Very nicely done. Gold: Dallas Child; Katie Galasso, illustrator and designer; Lauren Niebes, creative director The planning and cooperation that went into this design are evident in the big-picture organization and also in the details. The illustrations are charming. The typography is well layered and clean. And the color scheme is used to good effect to help readers navigate. Stellar job. D10 - Special Section 25,000 and fewer No bronze award 2014 PMA Awards Program Page 24 Silver: Parenting New Hampshire; Melanie Hitchcock, Nancy Tichanuk This Healthy Families section demonstrates a cohesive sense of identity, clear organization and creative use of visuals. The layered typography and graphic elements offer visual surprises and help with pacing. Overall, the section is easy to navigate and diverse in content. Gold: Today’s Family; Anita Oldham, April Allman, Melissa Donald The “Search for Family Wisdom” section establishes a design style and sticks to it beautifully, even with different visual and text elements. The various text elements manage to each contribute to the stories without fighting with each other for attention, and the section overall is easy to follow and a pleasure to consume. 25,001-44,999 No bronze or silver awards Gold: Kansas City Parent; Michael Gimotty, Margaret Sarver, Kim Tappan This back-to-school section is a pleasure to read. The content is useful, and the design makes it especially accessible. The visual elements add fun without being distracting, and the layers of information invite readers to consume as much as they have time for. The typography and color palette are sophisticated and contentappropriate. Very nicely done. 45,000 or more Bronze: Metroparent (Milwaukee); Amy Butterfield This Birthday Bash section is full of practical, accessible tips. The layers of typography make it easy to scan, and the colors are playful. Silver: Atlanta Parent; Sheri Taylor-Emery The Summer Fun section is lively, colorful and full of variety — just how families would want their summer to be. Each story has its own design, but the whole thing holds together as a cohesive unit. The pacing is strong. The content is both readable and scanable. The visual elements add interest and information. Gold: Metro Parent (Detroit); Jose Zamudio, Kelly Buren This Education section is absolutely top notch. It starts with a solid, well-planned foundation — the organization and pacing of the section is stellar. The typography and color palette are sophisticated. The graphic elements and layers of type are informative and fun. This section would hold its own against magazines anywhere. Stellar job. D11 - Overall Design 25,000 and fewer Bronze: Kids VT; staff Covers are vibrant and planned to grab attention. Visuals are given ample space throughout inside pages. Typographic choices feel contemporary and inviting. Information is presented in a variety of ways that offer many points of entry. Gift guide layout is well done. Silver: Little Rock Family; Waynette Traub, art director An abundance of visuals enlivens nearly every page. Color and typography are used well to guide readers around the material. Each month’s calendar grid effectively combines form and function. Layouts incorporate a wide range of approaches yet the overall look stays unified. Gold: SW Florida Parent & Child; Lindi Daywalt-Feazel, art director, Amanda Inscore, photographer, Sarah Coward, Pamela Hayford, editor This publication features an effective balance of words and visuals, including a good variety of illustration styles. Opening pages do a good job of visually organizing many small pieces. Designs make the most of strong 2014 PMA Awards Program Page 25 photographs that support story content and include a lot of local faces. Effective typographic choices contribute to good legibility, especially on the calendar listings. 25,001-44,999 Bronze: Memphis Parent; Melissa Ellis, art director This publication demonstrates a clear effort to make every page visually interesting. Sections are effectively labeled and color-coded. Typographic hierarchy guides the reader into each story. Silver: Central Penn Parent; Ann Marie Irvine, senior graphic designer Covers feature strong photography and well-positioned text. White space is used effectively throughout the inside pages. Subheads, lists and pull quotes are well integrated to provide multiple points of entry. Gold: Nashville Parent; Susan Day, publisher, Chad Young, managing editor/entertainment editor, Kiera Ashford, associate editor Large visuals effectively grab attention and pull readers into feature layouts. Page elements are well structured and organized to facilitate reading. Photos are nicely positioned to enliven calendar pages. 45,000 or more Bronze: Atlanta Parent; Sheri Taylor-Emery, editorial art director Good use of illustrations throughout. Well-sized headlines and display type bring readers into the material. Nearly all the stories are clearly planned with the visual presentation in mind. Typography is clean, consistent and optimized for maximum legibility. Silver: Metro Parent (Detroit); Jose Zamudio, creative director, Kelly Buren, graphic designer, Lauren Jeziorski, junior graphic designer The overall design framework and typography project a unique and fun visual personality. Covers are well executed to grab attention. Individual page designs offer additional spark and some fun surprises like the quirky Summer Camp opening page. Excellent calendar design with nice opening pages and color-coded icons. Gold: Dallas Child; Katie Galasso, designer, Lauren Niebes, creative director There is a high level of sophistication to every aspect of this publication’s design. Different sections within each issue are delineated not just by labels but with clear visual transitions that still fit together to form a unified whole. A variety of creative approaches and finely tuned visual details reflect the tone of each feature story and showcase considerable design skill. ANCILLARY PUBLICATIONS AP1 - Ancillary Cover 25,000 and fewer No bronze award Silver: “TulsaKids Baby Guide,” TulsaKids Magazine; Leslie Hoyt, Chuck Foshee This is so clean. The white background and san-serif font is minimalist. This certainly points the viewer to the child's great expression. Nice photo. Good typographical color selection. Gold: “Little Rock Special Family,” Little Rock Family; Waynette Traub, Dean Wheeler, Karen E. Segrave Great choice of color on the type. It plays off the shirt in a happy and bright portrait. The inset photo is a sweet complement that continues the fun and joy. The positive nature of the photo plays right into the lead headline. 2014 PMA Awards Program Page 26 25,001-44,999 No bronze award Silver: “Baby Guide,” Nashville Parent; Susan Day, Chad Young, Kiera Ashford, Jason Davis The white headlines with dominance are excellent. There is texture in the photo, which shows the peacefulness of the child. Gold: “Summer Camp Guide,” Central Penn Parent; Ann Marie Irvine This is a nicely layered graphic over the photo. Great blend of modern and nostalgia. This presentation brings out the warm, muted tone and the glowing skin and hair. The title graphic, with the hand-sketched fun and child-like whimsy, fits the message perfectly. 45,000 or more Bronze: “Hey Baby 2014,” Chicago Parent; Claire Innes, Thomas Kubik, Tamara O’Shaughnessy, Lindsay Pinchuk Nice choreography of the babies in pose and in dress. Nice choice of background for the babies keeping the mood and feel light, fun and clean. Silver: “Dallas Child Baby Fall/Winter 2014-15,”Dallas Child; Nick Prendergast, photographer, Lauren Niebes, stylist, art director and designer You use an excellent color palette and implementation between the photo and the headlines. You also show great restraint by using a low number of type colors and intensities. The alternating headline colors on the bottom left work well. Gold: “Going Places Holiday 2014,” Chicago Parent; Claire Innes, Katie Driscoll, Liz Decarlo Great photo choice. Nice job toning this photo. The subtle vignette is poetic, as is the subject’s pose and look. This photography really made the cover. The designer did a great job complementing the photograph with the necessary headline colors. AP2 - Ancillary Feature Writing 25,000 and fewer No awards 25,001-44,999 No bronze or silver awards Gold: Central Penn Parent; Andrea Ciccocioppo “Growing Beyond a Brain Trauma” tells the compelling and heartbreaking tale of a young boy with a brain injury and the foster parents who have created a safe and supportive home for him. It is reported and written well. The many details about the boy’s life and the challenges the parents’ face that make it successful feature story. 45,000 or more Bronze: L.A. Parent; Ron Epstein, Elena Epstein, Christina Elston and Jen Gentile This story, “A Club That Welcomes an Extra Chromosome,” starts with an attention-grabbing lead and continues to engage the reader throughout. The piece uses personal anecdotes to tell the story of an organization for families of children with Down syndrome, while also including concrete and helpful information. Silver: Metro Parent (Detroit); Aaron Foley, Julia Elliott and Kim Kovelle “Mentoring Young Black Men” deftly balances personal stories with general information about mentorship opportunities in Detroit. The writer presents it in a compelling and relatable way, and provides context, details and human interest stories to make for a solid feature piece. 2014 PMA Awards Program Page 27 Gold: NYMetro Parents; Christina Vercelletto, Dawn Roode, Kaitlin Ahern and Katelin Walling “Destination Inspiration” is a well-written and engaging story on a specialized topic that no doubt found an interested audience with NY Special Parent. The story is packed with details about different destinations for parents of children with special needs, and it provides truly useful information that is unique and targeted. The story is clear and actionable, and is written in a way that makes for an enjoyable read as well—all the aspects of successfully crafted feature story. The sidebar about wheelchair travel tips nicely complements the piece. AP3 - Ancillary Feature Design 25,000 and fewer No awards 25,001-44,999 No bronze or silver awards Gold: Nashville Parent; “Nesting: Hello, 3rd Trimester (Baby Guide),” Susan Day The nesting feature uses ideal art as a background for the story with the sidebar perfectly placed in the stork’s bundle. The color palette fits the theme. The organization of the story, using color, numbers and bold type, makes for an enjoyable read. The balanced white space is welcome and helps guide the readers. 45,000 or more Bronze: Chicago Parent; “Full Moon Lights up Chicago Lakefront,” Claire Innes, Liz DeCarlo The brilliant orange flames pop off the black background, and the type echoes the colors. Each photograph adds additional information and interest. The varied font size increases readability. Silver: Dallas Child; “The Seeds of Friendship,” Lauren Niebes The designer chose a creative way to illustrate a difficult topic, using a multitude of facial illustrations to say “friendship.” The typographic treatment is slick, guiding us easily through the story. The sidebar provides parents with useful information. The details make this feature design successful. Gold: Dallas Child; “Help Yourself,” Lauren Niebes Readers will surely stop at this beautiful illustration and accompanying headline that wraps around the body. The colors fit the topic of self-help. The subheads facilitate reading, and the sidebar gives easy resources for parents. AP4 - Ancillary Overall Writing 25,000 and fewer No awards 25,001-44,999 Bronze: “2014 Around and About Pittsburgh,” Pittsburgh Parent; Patricia Poshard, editor This is a magazine you’ll want to keep on the coffee table. Packed with hundreds of ideas for how to keep the family having fun all year long, it also includes important information on educational, medical and child-care resources. Silver: “Exceptional Child 2014,” Piedmont Parent; Myra Wright, publisher/editor; Eleanor-Scott Davis, associate editor The compelling, real-life stories of children with special needs and their parents give this magazine a personal touch and offer inspiration for those in similar circumstances. 2014 PMA Awards Program Page 28 Gold: “Big Book of Health 2014-15,” Chesapeake Family; Laura Barnhardt Cech, Betsy Stein, Kristy MacKaben, Kimberly Marselas, Karen Stysely Authoritative reporting, lively writing and an impressive diversity of health-related topics make this important magazine an easy but rewarding read. 45,000 or more Bronze: “Thrive Summer 2014,”Dallas Child; Nicole Jordan, managing editor; Carrie Steingruber, web editor; Shelley Hawes Pate, editor; Lauren Niebes, creative director; Joylyn Niebes, publisher/editor in chief Well-reported features interspersed with insightful tips and news you can use create a solid publication for parents of kids with special needs. Silver: “NYMetro Special Parent Spring/Summer 2014,” NYMetro Parents; Dawn Roode, Kaitlin Ahern, Katelin Walling, Lynn Berman Original reporting, thoughtful columns and unique features combine to make this an outstanding product. The writers tackle complex subjects and add a human flair with stirring profiles of local “heroes” who refused to let their disabilities get in the way of their dreams. Gold: “Pink + Blue,” Metro Parent (Detroit); Julia Elliott, Kim Kovelle, Stacey Winconek, Megan Krueger “Pink + Blue” offers simple, direct advice with a reassuring voice for new and expectant mothers. Profiles of Detroit-area moms are a fun addition to the more serious features and comprehensive directories that any young family would find extraordinarily useful. AP5 - Ancillary Overall Design 25,000 and fewer No bronze or silver awards Gold: “TulsaKids Baby Guide,” TulsaKids Magazine; Chuck Foshee “Tulsa’s Baby Guide” is full of useful information but doesn’t look packed. The labeling and display type are easy to read, making the section a snap to navigate. The typography is clean overall, and the topics addressed in the section are communicated quickly. 25,001-44,999 No bronze or silver awards Gold: “The Family Manual,” Nashville Parent; Susan Day, Chad Young, Kiera Ashford “The Family Manual’s” 88 pages are well organized, well labeled and easy to read. There’s a design consistency throughout. Appropriate design choices were made for listings pages so they would fit with the overall section yet make sense as a separate type of content. Story pages enjoy smart color choices, clean typography and good use of white space. 45,000 or more Bronze: “Holiday Guide,” Metroparent (Milwaukee); Amy Butterfield The designers of the “Holiday Guide” made the most of a bright color palette, good section labeling and solid type hierarchy to provide visual interest throughout the section. The result is an easy-to-scan section that will leave parents satisfied. Silver: “Dallas Child Baby,” Dallas Child; Katie Galasso, designer; Lauren Niebes, creative director “Dallas Child Baby” section is elegant, simple and lovely. The overall style is implemented with consistency and precision, without a hint of messiness. Sweet colors, well chosen typography and nice photography make this section a pleasure to read. 2014 PMA Awards Program Page 29 Gold: “Hey Baby,” Chicago Parent; Claire Innes, Thomas Kubik, Tamara O’Shaughnessy, Lindsay Pinchuk The “Hey Baby” section is a pleasure to read. The design is lively, playful and clean, and the section is well organized and well paced. The typefaces work well together, and the type hierarchy keeps the starting points clear and the eyes moving. The section is full of visual interest, and the designers were unafraid to create visual interest when photos weren’t available. Overall, a stellar section. DIGITAL MEDIA DG1 - Best Blog/Bloggers 25,000 and fewer Bronze: Today’s Family; Miranda Popp, editor, Anita Oldham, editor in chief Carries the weight of being the web publication of record for its print counterpart. The blog does a great job of running contests, soliciting reader input, and rounding up events to help plan weekends and trips out. Great roster of outside contributors. Silver: TulsaKids Magazine; Abby Rodgers A fun and personal blog written in an engaging and informal style. Does a great job of linking back to previous coverage or stories to be able to provide more information on posts. Gold: TulsaKids Magazine; Betty Casey, Editor-in-Chief Great advice from someone with many years of experience parenting multiples. Blog posts are thorough and thoughtful while still being easy to read. Some posts relate very personal news that is difficult to share but will be extremely valuable to parents. 25,001-44,999 Bronze: Cincinnati Parent; Pete Gilbert Humorous without being snarky, this stay-at-home dad’s blog chronicles the good, bad and ugly of living with three kids. Written with great compassion for the children, it’s also a great look at the trials of being a parent. Silver: Indy’s Child; Trisha Shepherd Features consistently engaging writing and a good command of a vast variety of topics. The blog is personal and develops relationships with readers. Gold: MetroFamily Magazine; Callie Collins, Hannah Schmitt, Sarah Taylor The Weekend Warrior blog is all about helping parents plan outings and find events in and around Oklahoma City. The blog consistently engages input from parents, links to previous coverage, invites readers to sign up for newsletters and drives them to their calendar of events and other picks, all while still being a great and engaging read. 45,000 or more Bronze: Chicago Parent; Matt Rocco A personal blog told from a unique point of view. Reading this helps us see that parenting can be taken seriously even as we revel in the less serious side of it. Silver: Metroparent (Milwaukee); Mom Logic Blog, Alexandra Rosas Tackles weighty topics with a thoughtful voice. The blog doesn’t shy away from giving advice, but it is always non-judgmental and couched in experience. An excellent read. 2014 PMA Awards Program Page 30 Gold: MetroKids, “MomSpeak,” Cheryl Krementz This blog combines the efforts of two dozen mom bloggers in the area. Not only is this an impressive feat of coordination, the blog is very carefully and thoughtfully organized to present rotating topics of particular interest to parents of all kinds. DG2 - Best Use of Multimedia 25,000 and fewer No bronze award Silver: TulsaKids Magazine; “March Summer Camp Preview;” Abby Rodgers, Betty Casey, Chuck Foshee Bright, cheerful photos of the dozens of camps featured in this package welcome parents looking to make the right choice for their child. A click through provides a trove of vital information, including detailed descriptions, additional photos, maps and contact information. Gold: Mendo-Lake Family-Life; “7 Lake County Hikes;” Sharon Gowna, Jordan Lewis, Donna Bogener Safety is top of mind for most parents – and nothing eases a nervous parent’s mind like seeing how safe something is (or isn’t) first-hand. Family Life’s effective use of augmented reality technology puts prospective visitors on the featured beaches without leaving home. 25,001-44,999 No bronze or silver awards Gold: Sonoma Family- Life; “Best Beaches;” Sharon Gowan Nothing quite measures up the experiencing the sites and sounds of a beach – and this creative and innovative use of augmented reality elevates this text feature into a truly immersive multimedia experience. 45,000 or more No bronze award Silver: Chicago Parent: “Chicago Blackhawks Baby Boom;” Jackie McGoey Here come the Hawks, the mighty Blackhawks… babies! This video feature gives readers behind-the-scenes access to their favorite hockey players’ wives and babies in a way that’s guaranteed to bring a smile. Gold: Charlotte Parent; GPS App for iPad; Melissa Stutts, Eve White This free iPad app offers an engaging resource offering an all-encompassing experience, complete with text, video, slideshows, directories with links and phone numbers, maps and more. Its design is clean and visually pleasing. Its navigation is simple and intuitive. Its convenience is unparalleled. Parents (and children) will find themselves launching this app and making use of its trove of information year-round. DG3 - Best E-Newsletter 25,000 and fewer Bronze: Little Rock Family; “Little Rock Family E-Newsletter”; Jonathan Peoples, Blair Neel, Allison Karrh, Tona Jolly, Heather Bennett Editors demonstrate a clear understanding of subscribers’ needs, providing access to an array of content tailored to parents’ specific needs. This well-designed product fulfills its promise made through compelling headlines and engaging photos. Silver: SW Florida Parent & Child; “Time Out With SW Florida Parent & Child;” Jason Thompson, Pamela Hayford The fantastic use of text, photos and interactivity combine to give subscribers an easily digestible look at what treats await them on the magazine’s main website. Editors succeed in not overwhelming the reader by striking a solid balance throughout. Users won’t find themselves overwhelmed by long lists of links or thick blocks of text. 2014 PMA Awards Program Page 31 Gold: TulsaKids Magazine; “TulsaKids E-Newsletter;” Abby Rodgers, Betty Casey, Chuck Foshee A fresh, clean newsletter delivers exclusive web content, highlighted by lively photography, compelling headlines and story teases written creatively enough to guarantee the reader clicks. Looking to connect with TulsaKids Magazine? This newsletter couldn’t possibly make it easier for subscribers. The clever editing makes it them the ability to reach the magazine’s website, its social media channels and its other readers – truly creating a sense of community in your inbox. 25,001-44,999 Bronze: MetroFamily Magazine; “Weekend Picks,” MetroFamily E-Newsletter; Callie Collins, Hannah Schmitt, Sarah Taylor This newsletter contains a comprehensive look at the weekend happenings. The long scroll is especially effective for subscribers accessing via mobile device. Silver: Carolina Parent; “Healthy Families E-Newsletter;” Brenda Larson, Beth Shugg, Lauren Isaacs A clean design and intuitive user experience make this newsletter a judges’ favorite. Topic headings effectively break up content to make it easy for subscribers to digest quickly on computers or mobile devices alike. Photos are used effectively to break up long blocks, keeping from overwhelming the reader. Gold: Cincinnati Parent; “Cincinnati Parent E-Newsletter;” Wendy Cox This beautifully designed newsletter helps busy parents consider weekend activities at a glance. Color, photos and illustrations are used creatively to create a calming experience in an otherwise overwhelming space. Editors do a masterful job describing the events around town, including details every parent wants and needs to know before packing up the family for an adventure. 45,000 or more Bronze: Metroparent (Milwaukee); E-Newsletter; Liz Paulsen Subscribers of this newsletter will be treated each week to a comprehensive look at wide range of resources and happenings in southeast Wisconsin in a format that is easily scannable. The judges made note of how the photos selected in these samples reflected the diverse community the publication serves. Silver: Dallas Child; “5 Things to Do This Weekend;” Elizabeth Smith, Susan Horn A subdued design and “Dear Reader” feature combine to create a warm, inviting experience for subscribers. Even the busiest and most crazed Dallas Child reader will feel the calm wash over them as they’re called offered options to EAT or SWIM or RIDE. Those calls to action are coupled with enticing descriptions of events that make readers want to learn more. Gold: L.A. Parent; “L.A. Parent Your Child With Special Needs Monthly E-Newsletter;” Christina Elson, Elena Epstein, Jen Gentile, Ron Epstein The newsletter superbly curates the magazine’s best content to serve a slice of its audience – supplying resources, tips, lists of events, services, care providers, etc. The judges made note of the “forward to a friend” button at the bottom of the newsletter. Parents of special needs children want to feel a sense of community. Subscribers to this newsletter will get that and more each month. GENERAL EXCELLENCE GE1 - Best Redesigned Publication 25,000 and fewer No bronze or silver awards 2014 PMA Awards Program Page 32 Gold: Growing up in the Valley; Josh Eagan, Tracy Fisher, Andrea Eagan There are several notable improvements in the new book, not least among them a smaller, easier-to-handle format. A change from newsprint to coated stock really improves the reproduction of photographs and artwork, both of which have improved with better play and color-content relationships. Communication is bolder and clearer. The front of the book has a lively and upscale voice. The Family Fun section and Back to School Guide show marked improvement. 25,001-44,999 No bronze award Silver: Cincinnati Parent; Katie Clark The typography is updated nicely throughout, from more consistency on the cover, larger and bolder type in the table of contents, to lead story treatment and breakout/resources boxes. Structure is more consistent and works best in vertical display, such as Footnotes. The typography in listings, including calendar and preschool list, is cleaner, more efficient. Gold: Central Penn Parent; Ann Marie Irvine, Andrea Ciccocioppo Content grouping and structure is much improved, starting with the color-coded table of contents. That color device is used throughout the book for a visual reference/reminder/ease of discover tool. Bits and Bytes has a lighter touch, typography and layout, which makes it brighter and more accessible. News and Notes is also cleaner, easier to get into. The department name changes add clarity and consistency. The pull-quote in the editor’s letter adds layering and depth. Family Profile and Thrifty Mom are updated nicely. 45,000 or more No bronze award Silver: Sydney’s Child; Karen Miles, James Love Changing to more upscale photography and typography makes the new book more trendy and artful. Headlines and images work better together in the updated book. The cover is improved with a more engaging portrait and the calendar is better organized. No gold award GE2 - Ancillary General Excellence 25,000 and fewer No bronze award Silver: “TulsaKids Baby Guide,” TulsaKids Magazine; staff A good variety and quantity of helpful articles in this guide, which you can keep and refer back to. Distinguished by very thorough directories, great typography throughout and a striking cover. Gold: “Little Rock Special Family,” Little Rock Family; Tona Jolly, Heather Bennett, Waynette Traub, Blair Neel First-person accounts from families of special-needs kids were particularly strong. Photography with each article was thoughtful and well done. Typography and design were ambitious and contributed to the success of the publication. 25,001-44,999 No bronze award 2014 PMA Awards Program Page 33 Silver: “Big Book of Health 2014-15,” Chesapeake Family; Betsy Stein, Jenny Cardoza Great mix of stories in a very informative health guide. Covered a great range of health issues and had very useful list and directory content. Did a nice job of finding locally expert parents to interview on specific topics. Strong reporting throughout. Gold: “The Family Manual,” Nashville Parent; Susan Day, Chad Young, Kiera Ashford A resource to keep at home and pull out when you need it, this publication is an insider’s guide for everything to do in Nashville for parents. Excellent directory content aimed at parents who know the city and are looking to do something other than hit the obvious events and places. Highlighted by a strong sense of place. 45,000 or more Bronze: “L.A. Parent’s Your Child with Special Needs,” L.A. Parent; Ron Epstein, Elena Epstein, Christina Elston, Jen Gentile Excellent job of finding local celebrities to personalize stories of kids with special needs. Strong writing throughout, and editing reflected a goal of sensitively handling difficult topics. Silver: “Pink + Blue,” Metro Parent (Detroit); Julia Elliott, Jose Zamudio, staff This beautiful publication features excellent typography and design with a strong use of art and white space. “Pink + Blue” shows the diversity of the area with a very strong sense of place. Editorial content features both real parents and local experts. Gold: “Thrive Summer 2014,” Dallas Child; Lauren Niebes, Joylyn Niebes Very well designed publication with an excellent mix of content. The “opinionated events guide” allows the magazine to have an authoritative voice about local events in an informative and fun way. Great use of illustrations throughout. The magazine showed a commitment to featuring local families. GE3 - Website General Excellence 25,000 and fewer Bronze: TulsaKids Magazine; Abby Rodgers, Betty Casey & Chuck Foshee Parents can rely on TulsaKids Magazine to keep them up to date with endless resources in the areas of health, education, entertainment, etc. The site is intuitive to navigate. Visitors can easily find the wealth of information contained in the numerous directories and guides. No parent’s day should be complete with a visit to check out the calendar’s day planner with hour-by-hour activities and happenings. Silver: Little Rock Family; Jonathan Peoples, Blair Neel, Alison Karrh, Heather Bennett, Tona Jolly Visitors to the Little Rock Family’s online edition will be treated to a well-organized site that’s inviting, easy to navigate, visually appealing and consistently makes a strong use of art. Editorial content provides excellent utility for the reader. Almost everyone on the page offers some practical takeaway for parents. The directories are extensive. The judges were quick to notice the Field Trips category, one appears unique from all other entrants. Gold: Doha Mums; Rachel Henriquez, Pauline Bay, Gemma Swan, Roxanne Davis Doha Mums is an excellent resource for ex-pats (or soon-to-be ex-pats). The site provides visitors with information on everything they need while making the transition to life in Doha – from housing to beaches, schools to doctors – this site has it all. The articles are clear, concise, conversational and constructed to create a sense of community. Deep inside the site, visitors will find the Doha Mums Meetup page listing events for readers to connect at social events, yet another sign of how this publication is using the web to connect its readers to one another. 25,001-44,999 Bronze: Nashville Parent; Susan Day, Stewart Day, Chad Young, Kiera Ashford & Diana Carpenter Visitors to Nashville Parent can quickly find everything they’re looking for. There is an extensive list of directories connecting readers with practitioners in everything from medicine to photography and much more. 2014 PMA Awards Program Page 34 Silver: Kansas City Parent; Michael Gimotty, Kristina Light Kansas City Parent is a regional hub for busy parents. Its editorial content is truly local, each article ad and feature local to the community. Kansas City Parent also recognizes the needs of a family on a budget, offering an expansive coupon selection. Gold: MetroFamily Magazine; Hannah Schmitt, Callie Collins & Sarah Taylor Metro Family provides visitors with a highly interactive experience while putting endless information at their fingertips. Editorial content is rich in its sourcing and diversity. And, the site features a lot of communitygenerated content through the use of reader photos. These are not only fun to click through, but create a sense of connection and brand loyalty among readers who see their own photos published on the site. This also works to achieve a publication that is truly reflective of the community. 45,000 or more Bronze: Chicago Parent; Jackie McGoey, Mike Risher Chicago Parent understands the need to continuously provide readers with fresh content. The collection of blogs shows a deep diversity in perspectives. And, the combination of a robust coupon section combined with a list of free museum days, activities, etc., helps provide quick resources for families on a budget. Silver: Metroparent (Milwaukee); Liz Paulsen Visitors are greeted by a clean, intuitive interface with a color scheme and typography designed to calm. The content is thoughtfully programmed, designed to attract and encourage community involvement. This is most evident in unique features such as “Kid-Tested, Mom & Add Approved” and directories sections, which include guides on giving and volunteering. Gold: ParentMap; Alayne Sulkin, Natalie Singer-Velush, Julian Haight, Rory Graves & Elisa Murray In a word, a visitor’s experience on ParentMap’s website is phenomenal. The typography, visuals and use of color are stunning. The redesign demonstrates a clear understanding of how web user’s tastes and habits have evolved. While responsive in its design, the site is still attractive and well laid out well on a computer’s web browser. Navigation is intuitive and content is easy to find. It should be noted that the editors strive to represent the diversity of their city in the production of their content and its placement on their site. GE4 - General Excellence 25,000 and fewer Bronze: Today’s Family; Cathy Zion, publisher, Anita Oldman, editor Well-paced publication with strong regional events coverage, and a great airy feel. Writing is a real strength here, with good mix of tips and longer articles. Cover art is a standout. Silver: TulsaKids Magazine; Charles Foshee, publisher, Betty Casey, editor This publication thinks of things that others do not – such as giving parents of LGBT a list of resources, and advising parents how “legends” and internet folklore, play a part in the life of ‘tweens. Overall, it’s smartlooking publication that’s easy to read and navigate. Gold: SW Florida Parent & Child; Pamela Smith Hayford, editor This publication, which uses a lot of cross-promotion with its sister newspaper, is a visual stunner. Some great story ideas, such as dealing with the “Tyranny of the Urgent,” and how a champion speller hones his craft. This publication can serve as a model for separating ad and editorial content. 25,001-44,999 Bronze: Indy’s Child; Mary Wynne Cox, publisher; Susan Bryant, editor The covers are very engaging, and inside there is strong use of white space to make editorial copy pop. 2014 PMA Awards Program Page 35 Overall, a good mix of think pieces and tips, such as finding common ground in co-parenting to a well-edited and concise “Ask the Teacher” feature. Silver: Carolina Parent; Brenda Larson, publisher; Beth Shugg, editor This publication knows how to write strong “teases” on its cover, and strong editing continues inside with every feature. A very good mix of features, like Birthday Party ideas by age and craft ideas like tie-dye coffee filters. Overall, a light and bright feel. Gold: Central Penn Parent; Rick Cochran, associate publisher; Andrea Ciccocioppo, editor The local kids on the cover are a strong introduction to this publication. Inside you find appetizing local recipes, easy-to-do crafts, and a wide selection of stories. Good examples were useful tips for families dealing with depression, how to teach your kids not to fear immunizations or shots, and how to mourn a family pet. 45,000 or more Bronze: Melbourne’s Child; Karen Miles, editor; James Love, creative director This publication doesn’t pull punches. First, its design is clean, clever and otherwise, very well done. And stories? How about one on taboo subjects, such as wanting a boy instead of a girl, or what to do if you don’t enjoy being a mom. And a great think piece on how the West vs. the rest of the world on how to raise babies. Features are unique too, such as “Make my life more…” a collection of short items on setting goals, organization and clearing the mind. And this publication knows how to have fun – a great idea was a story on how to put on a “sock puppet” show. Silver: Metro Parent (Detroit); Alyssa R. Martina, president and publisher; Julia Elliott, editor Well-organized consistent design, emphasis on tips. Love the simple science tips, strong calendars. Parent profiles are not your average articles. Gold: Chicago Parent; Dan Haley, publisher; Tamara L. O’Shaughnessy, editor This is a striking and meaty publication with strong photographic content. “Lunch without waste” was a great article on how to make lunch while being green. Feature stories are very newsy, and not typical, such as how to deal with “sexting’ in middle school. The “Voice” feature is particularly strong. 2014 PMA Awards Program Page 36 Judges of Parenting Media Association 2014 Design and Editorial Awards Program All from University of Missouri School of Journalism Jeanne Abbott is a managing editor of the Columbia Missourian. She came to the Missourian from the Des Moines Register, where she was assistant managing editor for features. Before that, she was on the features copy desk at the Sacramento Bee. Her first job was at the Anchorage Daily News in Alaska, working in news and features. Jackie Bell joined the Photojournalism faculty in 2001 after two years of teaching at the University of Montana. She has 15 years of experience as a staff photographer at The Tennessean, The Fort Lauderdale Sun-Sentinel and The Arizona Daily Star and a chain of Israeli magazines. Beverly Horvit worked for several Texas newspapers, including The Houston Post, before earning her master's and doctoral degrees from the Missouri School of Journalism, where she was a faculty news editor at the Columbia Missourian. Her research on international news coverage and foreign policy has been published in Newspaper Research Journal, International Communication Gazette and the International Journal of Press/Politics. Laura Johnston is a copy-editing instructor and editor at the Columbia Missourian. She previously worked as the assistant managing editor-features for the Southeast Missourian newspaper in Cape Girardeau, Mo., where she produced award-winning daily feature sections and niche publications for Rust Communications. She has worked as a reporter and copy editor during her career. She is a graduate of the Missouri School of Journalism. George Kennedy came to the School of Journalism from the Miami Herald. He has served as managing editor of the Columbia Missourian and associate dean of the School. He is the co-author of three journalism textbooks and is a frequent judge of several national contests, including the Investigative Reporters and Editors competition. Brian Kratzer is director of photography for the Columbia Missourian. He has 18 years of professional experience as a photographer, photo editor and newsroom manager at The Columbia Tribune, the Moscow-Pullman Daily News and the Gainesville Sun. Heather Lamb is an assistant professor with 17 years of professional writing, editing and management experience at national magazines as well as regional newspapers. She works with students on Vox Magazine, VoxMagazine.com and all its digital and mobile extensions. Previously, Lamb was the executive editor of the Reader’s Digest Home & Garden magazine group, overseeing editorial direction and growth for five national consumer magazines with a combined circulation of more than 5 million. Joy Mayer is the Community Outreach Editor for the Columbia Missourian. She formerly taught design in both print and digital formats. Before joining the Missourian staff in 2003, Joy was a designer, section editor and copy editor for the Sarasota Herald-Tribune and the Wichita Eagle. Daryl Moen, professor, is the former editor of three daily newspapers. He is author or co-author of four books on design and writing and conducts seminars and consults with publications internationally. He coordinates the PMA contest judging. Earnest L. Perry is an associate professor. A veteran reporter and editor, he teaches cross cultural journalism and journalism history. Jennifer Rowe, an assistant professor, teaches magazine classes including editing, design and writing. She is the former Editorial Director of Vox, an award-winning weekly city magazine that appears in the Columbia Missourian. 2014 PMA Awards Program Page 37 She is a contributing editor for Italian Cooking and Living magazine as well as the Magazine of Cucina Italiana. Recent freelance writing projects have appeared in Elle, Real Simple and Missouri Life magazines Brian Steffens, the former Senior Vice President and Editor of the Editor & Publisher Co., is Executive Director of the National Newspaper Association and Adjunct Associate Professor at the Missouri School of Journalism. He has also been Editor of Quill magazine and held newsroom leadership positions at several newspapers including the Los Angeles Times, San Diego Union, Orange County Register, St. Paul Pioneer Press, Miami Herald and Detroit News. Marty Steffens holds an endowed chair in business reporting. She is a former department head or editor at several newspapers, including the Orange County Register, Los Angeles Times and San Francisco Examiner. Amy Simons joined the convergence journalism faculty in August 2010. Previously she worked as the digital news editor for the Chicago Tribune, where she helped develop and execute the editorial programming strategy for chicagotribune.com. While at the Tribune, Simons worked closely with the newsrooms of WGN-TV, CLTV News and WGN-AM to coordinate the coverage of daily and planned news events. Before joining the Chicago Tribune, she spent seven years at CLTV News, the Tribune's 24-hour news channel covering Chicago and the suburbs. Randall Smith joined the Missouri School of Journalism in August 2009 as the first Donald W. Reynolds Endowed Chair in Business Journalism. His 30-year career at The Kansas City Star began in 1979, and he has worked on both the news and business sides. Smith is a former president of the Society of American Business Writers and Editors and a recipient of the organization's Distinguished Achievement Award. Reuben Stern was the design editor for the Los Angeles Daily News before joining the University of Missouri faculty in August 2002. He has worked as a designer, editor and graphic artist at several newspapers over the past 10 years and has overseen a number of newspaper redesign projects. Scott Swafford joined the faculty 2003 as an assistant professor and a city editor at the Columbia Missourian. He has 20 years of experience reporting and editing at various Missouri newspapers. Margaret Walter, an assistant professor, is news editor at the Columbia Missourian. Previously, she had been features editor at the Portland Press Herald/Maine Sunday Telegram and Sunday editor at The Telegraph/The Sunday Telegraph in Nashua, N.H. as well as a reporter at daily newspapers and editor of weekly newspapers in Indiana. Rob Weir is the systems editor at the Columbia Missourian. Previously, he was assistant features editor and a copy editor at the Star-News in Wilmington, N.C. 2014 PMA Awards Program Page 38