Fair Trade Certified™
LABEL USE GUIDE
These guidelines provide direction on how to use the Fair Trade Certified label and the
term “Fair Trade Certified™” on your product labels, packaging and POS materials.
FAIR TRADE CERTIFIED LABEL OPTIONS
Label your Fair Trade products according to the total ingredient composition.
Products that contain Fair Trade Certified™ (FTC) Ingredients can be labeled in one of three ways:
1. 100% FTC Ingredients
Fair Trade Certified™ Label
This applies to all coffee products, as well as other singleingredient products like honey, mangos, and rose bunches.
(The product may contain up to 5% non-Fair Trade Certified ingredients,
for example flavorings or additives, as approved by Fair Trade USA)
2. More than 20% FTC Ingredients
Fair Trade Certified™ Ingredient, Ingredients,
Ingredient-Specific (e.g. Roses, Cocoa, Tea, Sugar) Label
Examples: Ice cream, beverages, cookies, mixed bouquets.
Additional Ingredient Specific labels are available upon request.
3. Less than 20% FTC Ingredients
Registered Products without Fair Trade Certified™ Label
1. No label on packaging
2. May use the words “Fair Trade Certified™ [Ingredient]” anywhere on the packaging
All products must comply with our Multiple Ingredients Product Policy, which can be found here:
http://www.fairtradeusa.org/certification/producers/ingredients
1500 Broadway, Suite 400, Oakland, CA 94612, +1 510 663 5260 www.FairTradeCertified.org
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Fair Trade Certified™
LABEL USE GUIDE
PACKAGING REQUIREMENTS
In addition to using the correct label, all Fair Trade Certified products with packaging must meet the following requirements:
All finished packaged products:
1. Placement of label on FRONT of packaging.
2. Indication of which ingredients are Fair Trade Certified™
in the ingredients panel (See options below)
A)
INGREDIENTS: CREAM, SKIM MILK, EGG YOLKS, FAIR TRADE CERTIFIED™ COCOA
LIQUOR, SOY LECITHIN, FAIR TRADE CERTIFIED™ SUGAR, NUTS, SALT, GUAR GUM.
Fair Trade Certified™ by Fair Trade USA
B)
INGREDIENTS: CREAM, SKIM MILK, EGG YOLKS, *COCOA LIQUOR, SOY LECITHIN,
*SUGAR, NUTS, SALT, GUAR GUM.
*Fair Trade Certified™ by Fair Trade USA
5. Products using the Fair Trade Certified Ingredient,
Ingredients or Ingredient-Specific label (excluding roses)
must indicate either the specific percentage of Fair Trade
ingredients or a minimum percentage on the packaging. For
extract or concentrate based products (e.g., bottled coffee),
the percentage can be based on the ingredients used in the
production of the product.
Either indicate the specific percentage or the
minimum percentage as follows:
3. Products that contain less than 100% FT Certified ingredients
may not use the terms “Fair Trade” or “Fair Trade Certified” in
the product name
A) SPECIFIC PERCENTAGE: “37% FAIR TRADE CERTIFIED™ INGREDIENTS”
4. Products with Fair Trade Certified Cocoa, Sugar, Tea (Camellia
Sinensis), or Juice may not use the statement “Made with Fair
Trade Certified™ Ingredients” or “Contains Fair Trade Certified™
Ingredients.”
*If you choose to disclose the percentage
of Fair Trade ingredients on the front of the
packaging, the recommended approach is
indicating the percentage below the label
as follows:
B) MINIMUM PERCENTAGE: “OVER 35% FAIR TRADE CERTIFIED™
INGREDIENTS”
37% of Product
Produce & Flowers:
• For packaged fresh produce and flowers the Fair Trade
Certified label should be on every consumer package and we
recommend a short impact statement. (see page 5)
• Each case of produce must have the Fair Trade USA label and
the Fair Trade ID of the producer, exporter and importer printed
directly onto the box or affixed with a sticker.
• For unpackaged fresh produce, the Fair Trade Certified label
should be on each piece of fruit or vegetable. It can be printed
with the PLU number and brand or separately.
Unfinished products:
• If using the Fair Trade Certified label on packaging or materials for unfinished
products, only Fair Trade Certified product should be identified, stored and
transported in this packaging. Example: bag of green coffee for export.
1500 Broadway, Suite 400, Oakland, CA 94612, +1 510 663 5260 www.FairTradeCertified.org
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Fair Trade Certified™
LABEL USE GUIDE
1.0”
The Fair Trade Certified label must be placed on the FRONT of the
package and can be no less than .75 inches by 1.0 inch or 5% of the
front panel.
1.0”
Label Placement: Location, Size and Tilt
.75”
.75”
Written Usage: Fair Trade Certified™
Fair Trade Certified™
The first instance of the term “Fair Trade Certified™” is
accompanied by the trademark indicator “™”.
Clear Space:
1/8”
1/8”
1/8”
1/8”
Provide a clear space of at least 1/8” of the height of the label.
1/8”
1/8”
1/8”
Correct Versions:
GLOBAL MARK
The certification mark used depends on the
geographic location where the product is sold. The
Global Mark may be used on all products globally.
The Prior Mark may only be used on products sold
in the United States. Fair Trade USA encourages
brands to transition to the Global Mark in 2013.
Apply the FTC label consistently. There are a
number of versions for various circumstances so
that the certification mark is always reproduced
accurately. A color version is always preferred.
1/8”
Process Color (CMYK)
c50 m0 y100 k0
c25 m0 y50 k0
c0 m0 y0 k100
2 color Black,
PMS 376 C
2 color Black,
PMS 375 U
PRIOR MARK
1 color Greyscale
1 color Greyscale
1500 Broadway, Suite 400, Oakland, CA 94612, +1 510 663 5260 www.FairTradeCertified.org
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Fair Trade Certified™
LABEL USE GUIDE
Color Breakdown:
The green globe behind the figure in the certification
mark is accurately produced as 1 color with 2 tints.
30% Black
c0, m0, y0, k30
100%
Pantone 376 C
Pantone 375 U
c50, m0, y100, k0
50%
Pantone 376 C
Pantone 375 U
c25, m0, y50, k0
0% Black
Solid white background
10% Black
c0, m0, y0, k10
100% Black
c0, m0, y0, k100
100% Black
c0, m0, y0, k100
Border: Rounded Corners
The new FTC label is represented with rounded corners.
The prior label has square corners.
Rounded Corners
Square Corners
Misuse of the label:
Do not alter the certification mark.
Alternate FTC Ingredients Logo
for use with dark backgrounds.
1500 Broadway, Suite 400, Oakland, CA 94612, +1 510 663 5260 www.FairTradeCertified.org
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Fair Trade Certified™
LABEL USE GUIDE
Fair Trade Impact Statements:
B) Business Skills
Impact statements help consumers understand why their purchase
matters. We recommend using these statements to describe the
impact of your commitment to Fair Trade.
C) Women
• Your purchase supports training for rural farmers.
• Your purchase helps women support their families.
A) Environment
• Your purchase helps women start businesses.
• Your purchase helps protect fragile ecosystems.
• Your purchase helps communities access clean drinking water.
D) Education
• Your purchase keeps harmful pesticides out
• Your purchase helps keep kids in school.
of the environment.
• Your purchase helps kids learn how to read.
Recommend Short Statement:
• Your everyday purchase of Fair Trade Certified™ [product or ingredients type] supports quality
products that improve lives and protect the environment.
Short Statement with Impact References:
• Your everyday purchase of Fair Trade Certified™ [product or ingredients type] gives
farmers better prices, helping to [Insert copy from impact statements].
Long Version:
Every [delicious] [cup] of [coffee] matters more than you think. Your everyday purchases, [like your daily cup of coffee], can
help farmers get better prices to help them [keep their kids in school and protect fragile ecosystems]. Look for the label.
Buy Fair Trade Certified™ [coffee]. To learn more, visit www.FairTradeCertified.org.
Every Purchase Matters Tag Line Alternatives:
A)
B)
The Every Purchase Matters lock-ups are available for download here: http://fairtradeusa.org/resources/general/graphics
1500 Broadway, Suite 400, Oakland, CA 94612, +1 510 663 5260 www.FairTradeCertified.org
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