STUDY CASE
The Da Vinci Code
PhD. Jordi Oller i Nogués
The Facts (or pseudofacts)
Kings from Judea and maybe the real kings of France.
The first one Meroveo (V century). The legend said it was conceived by a fish (the symbol of Jesus Christ)
Other, Teodorico Chief of a jew “Principal” in The septimania region. It was known as a king of Jews and direct descendant form David
Jesus
Maria Magdalena
Merovigian
Bérenger Saunière A priest who found a treasure in 1891 in their church. It also Alternative to found old papers with church
secrets code saying:
“This treasure One thousand years old (1099) belongs to Dagoleto brotherhood in charge of protect this II” (merovigian king dynasty.
threatened of death They have their own army: The Templars
and hidden in this Some of the members:
church)
Isaac Newton, Victor Hugo, Leonardo Da Vinci. Pierre Plantard was the last one.
The Scenario
The Scenario
The effects in the tourism sector
By the way, now is available “The Da vinci Code Traveler Journal”, a kind of diary with pictures of the famous scenarios of the book and Fodor’s Guide to The Da Vinci Code”.
And it is not the only one!
Book Description
This fully illustrated guide to the best­selling novel gives you fresh insight into the Da Vinci Code phenomenon. Following the path of the novel's characters, Fodor's Guide to The Da Vinci Code delves into the locations, people, historic events, and symbols involved in the story.
The effects in the tourism sector
And, of course, many organized travels!
• Several tour operators have joined Rail Europe to offer "Da Vinci Code" packages that include first­class rail travel between Paris and London. Among them: United Vacations, whose "Eurostar Adventure" deals include round­trip airfare into or out of London or Paris, three nights' lodging and breakfast in both London and Paris, Eurostar transportation, free walking tour in London and 2,500 Mileage Plus bonus miles. Packages start at $1,469 from New York. unitedvacations.com or 888­328­6877.
• Globus' escorted, eight­day "Breaking the Code" tour visits Paris, London and Edinburgh; land­
only price is $1,699 a person. 866­755­8581 or escortedglobustours.com/europe/breakingcode.htm.
• Gutsy Women Travel's nine­day "On the Trail of The Da Vinci Code" tours, managed by Andrea Mikana­Pinkham, a Lady Templar Knight of the Order of Scottish Knights Templar and co­director of the International Order of Gnostic Templars, include airfare from New York to Paris, with a return from Edinburgh; three nights in Paris, two nights in London, two nights in Edinburgh, and many meals. Cost from $3,599 a person. 866­464­8879 or gutsywomentravel.com.
• Cross­Culture Journey's "Europe by the Book: Deciphering The Da Vinci Code and Chasing Angels and Demons" is a 14­day trip that encompasses Paris, Rome, London and Edinburgh, with visits to six UNESCO World Heritage Sites. Costs start at $8,795 a person, including round­
trip airfare from New York, luxury hotels (including The Ritz in Paris), overnight first­class sleeper accommodations from Paris to Rome and all meals. 800­491­1148or europebythebook.com. • VisitBritain, VisitScotland and Maison de France, along with Sony Pictures and Eurostar, have launched a website (visitdavincicode.com) that includes a downloadable movie map and visitor information.
The effects in the tourism sector
The effects in the tourism sector
The Plot
In 1960 Pierre Plantard went to the hotel. He died in February 3, 2000. He was always creating secret societies. In 1956 he creates Priory of Sion. In 1946 Noel Corbu purchased the former estate of the Abbey Berenger Sauniere, the former priest of Rennes­
le­Chateau between 1885­1909, and during Easter 1955 he opened a restaurant in the Villa Bethania, later also turned into a Hotel. The hotel itself faced some difficulties due to its fairly isolated location.
Between 12th and 14th January 1956, the local newspaper, La Depeche du Midi serialised an interview with Mr. Corbu in which he claimed that Father Saunière had discovered the treasure of Blanche of Castile the wife of Louis VIII and the regent of the future Saint Louis.
Pierre Plantard meet in the hotel with Gerard De Sede. Author of the seminal book!
Pierre Plantard also meet with Philippe de Chérisey a surrealist artist. As a matter of fact he was a follower of Alfred Jarry, the founder of the Surrealist College de Pataphysique. You can create a parallel reality stronger than real reality!
Dossiers secrets? Secret Code?
The Facts (or pseudofacts)
Kings from Judea and maybe the real kings of France.
The first one Meroveo (V century). The legend said it was conceived by a fish (the symbol of Jesus Christ)
Other, Teodorico Chief of a jew “Principal” in The septimania region. It was known as a king of Jews and direct descendant form David
Jesus
Maria Magdalena
Merovigian
Bérenger Saunière A priest who found a treasure in 1891 in their church. It also Alternative to found old papers with church
secrets code saying:
“This treasure One thousand years old (1099) belongs to Dagoleto brotherhood in charge of protect this II” (merovigian king dynasty.
threatened of death They have their own army: The Templars
and hidden in this Some of the members:
church)
Isaac Newton, Victor Hugo, Leonardo Da Vinci. Pierre Plantard was the last one.
And what does that mean?
A place to sell
A Touristologist!
A result!!!
A promotion tool
A team
And what does that mean?
•It doesn’t mean that everything is false. It means that reality can be changed for powerful (intellectually, politically, economically…) men or women in order to achieve their own interest.
•We must be prepared to avoid manipulation
•We must be prepared to use manipulation to achieve our goals
•At the end of the day a few skillful men (beginning with a hotel Director!) were able to create a chain of value! •The tip of this chain (until now) is Dan Brown which win the battle against videogames, internet and Television. People around the world are reading again or have read for the first time in their lives (more than 25 million)!
•Why do they success while other fail? Difficult to explain but I thing part of the solution is in The Tipping Point!
www.gladwell.com/index.html
One writer and a place to find it: http://leighbureau.com/