Venture Development Corporation
Automatic Identification and
Data Collection Practice
Market Research Proposal
TOUCH SCREENS AND TOUCH
SCREEN SENSORS:
GLOBAL MARKET DEMAND ANALYSIS
MULTI-CLIENT RESEARCH REPORT
OCTOBER 2006
Touch Screens and Touch Screen Sensors:
Global Market Demand Analysis
The program will include the following analyses:
RESEARCH SUMMARY
♦
In-depth analysis of global market demand for touch screens and touch screen sensors,
including detailed market definition and segmentation;
♦
Conservative, granular market estimates and forecasts for touch screens and touch screen
sensors;
♦
End-use device screening model, analyzing short and moderate term deployment
opportunities for touch screens and sensors;
♦
Detailed OEM and VAR/systems integrator requirements analysis, including component and
sub-system vendor selection criteria, component performance and feature requirements;
♦
Industry structure and analysis of touch screen and touch screen sensor suppliers, including
market share, position and profiles;
♦
Key success requirements for touch screen suppliers, touch screen sensor suppliers, and
touch screen integrators.
VERTICAL MARKET AND END-USE DEVICE COVERAGE
Vertical Market Segments
Retail
Industrial
Medical/Health Care
Consumer Products Goods (CPG)
Finance/Enterprise
Government/Institutional (including Military,
Local/State/Fed Administrations, Education, etc.)
Transportation
Other (including Commercial Services, Entertainment,
etc.)
End-Use Device Segments
Stationary Devices:
– Kiosks/POI
– POS
– Instrumentation/Diagnostics
– Operator Interface Terminals/Monitors
– Other (including gaming terminals, etc.)
Mobile Devices:
– Handheld
– Vehicle
– PDA/Smart Phones
– Laptop/Mobile Computing
– Instrumentation/Diagnostics
– Operator Interface Terminals/Monitors
– Other
METHODOLOGY – These analyses will be based on rigorous primary and secondary research
processes. The primary research process will be based on structured, in-depth telephone
interviews and Web surveys with the following market participants:
♦
Customer groups: OEMS/integrators all vertical market segments outlined above;
♦
Suppliers of touch screens and sensors;
♦
Other market influencers: industry associations, standards bodies, government agencies, etc.
SCHEDULE – Preliminary findings: November 2006. Interim findings: December 2006. Final
report: January 2007.
QUALIFICATIONS – Since 1985, VDC has been the leading source of market research and
consulting services for a host of retail automation equipment; AIDC/RFID hardware, software, and
systems solutions; as well as other mobile computing and wireless communications systems.
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SCOPE
PRODUCT COVERAGE
END-USE DEVICE COVERAGE
TOUCH SCREENS
STATIONARY DEVICES
♦
CRT
♦
Kiosks/POI
♦
LCD
♦
POS
TOUCH SCREEN SENSORS
♦
Instrumentation/Diagnostics
♦
Resistive sensors
♦
Operator Interface Terminals/Monitors
4-wire
♦
Other (including gaming terminals)
5-wire
MOBILE DEVICES
6-wire
♦
Handheld
8-wire
♦
Vehicle
Capacitive
♦
PDA/Smart Phones
Surface
♦
Laptop/Mobile Computing
♦
Instrumentation/Diagnostics
♦
Operator Interface Terminals/Monitors
♦
Other
♦
Projected
3D
♦
SAW
♦
Scanning infrared
REGIONAL COVERAGE
VERTICAL MARKET COVERAGE
AMERICAS (NORTH AND SOUTH AMERICA)
RETAIL
EUROPE, MIDDLE EAST, AFRICA (EMEA)
INDUSTRIAL
ASIA-PACIFIC
MEDICAL/HEALTH CARE
CONSUMER PRODUCTS GOODS (CPG)
FINANCE/ENTERPRISE
GOVERNMENT/INSTITUTIONAL
TRANSPORTATION
OTHER
2
PROCESS AND METHODOLOGY
RESEARCH METHODOLOGY
With 35 years of technology market research experience, VDC has a well-demonstrated ability to
design and execute rigorous methodologies. We rely heavily on our own primary research, which
we reinforce with information from secondary sources where appropriate. For this research
report, VDC will use the following methodology:
PLANNING
Š Finalize scope with founding sponsors. Before beginning our research, we will contact
sponsors to ensure that the scope of the research is consistent with their specific
requirements.
♦
Access to the analyst team. Sponsors will have direct access to the analyst team prior to
the launch of the study. Sponsors are encouraged to discuss any number of topics with the
analyst team, including product/technology & market segment coverage, key trends and
developments, etc.
♦
Questionnaire feedback. In an effort to mold and shape the scope of the report, sponsors
will have the opportunity to review and edit all user, supplier and channel questionnaires prior
to distribution. Sponsor feedback concerning the accuracy and specificity of survey questions
will ensure the most robust, comprehensive study possible.
INFRASTRUCTURE AND TOOLS
♦
Market segmentation. VDC will model the touch screen and touch screen sensor market
through detailed accounts of the products/technologies, vertical markets, regional markets,
customer class communities, and channels that comprise the touch screen industry. Where
applicable, VDC will provide installed base shipments and trending analysis for touch screens
and touch screen sensors for each of the segments above.
♦
Technical/solution value chain. The value chain will include definitions of the components
and systems that constitute the touch screen hierarchy, including sensors, touch screens and
integrated systems.
♦
Stakeholder map. The stakeholder map will identify the major stakeholder groups and
provide insight into their touch screen objectives and current involvement in the community.
VDC will provide analysis for, and within, each of the following stakeholder groups:
technology suppliers, OEMs/systems integrators, end users and industry and standards
groups.
♦
Survey tools and target databases. VDC will design detailed questionnaires that address
critical issues surrounding the touch screen and touch screen sensor market (product
shipments, purchasing trends, sales drivers and obstacles, product requirements and
selection criteria, etc.), and will be sent to sponsors for comment on accuracy and relevance.
These questionnaires will be delivered/administered to each of the target communities listed
in the chart on the following page through the following communication methods:
B In-depth telephone interviews - For suppliers, OEMs, and systems integrators of touch
screens and touch screen sensors.
B Supplemental Web-based surveys - For OEMs and systems integrators of touch screens
and touch screen sensors.
Survey target databases will be secured through VDC proprietary sources, research program
sponsors, and industry-specific third parties (trade publications, Web sites, conferences,
etc.).
3
PRIMARY RESEARCH
♦
Conduct a comprehensive primary research program. The following programs will
constitute the core of our primary data collection efforts:
Suppliers. Structured in-depth interviews will be conducted on-site and by telephone with
Presidents, Vice Presidents of Marketing, Business Development Managers and Senior
Product Managers of touch screen system and component suppliers.
Customer groups. Structured, in-depth Web/E-Mail surveys will be conducted with customer
groups of pressure switches in order to obtain current and future customer requirements.
VDC will supplement the telephone interviews with a Web survey from hundreds of
customers. Customer groups across all regional and vertical markets under study include:
B OEMs
B Systems integrators
B Distributors
Standards organizations/industry associations. VDC will survey standards organizations
and industry associations in order to learn about current developments impacting the
pressure switch space.
The following is a summary of the primary research methodology:
Target
Communities
Phone or OnSite Interviews
Web/E-mail
Surveys
Suppliers of Touch
Screens & Touch
Screen Sensors
OEMs/Systems
Integrators
OEMs/Systems
Integrators
Examples of
Companies/Organizations
3M, Berquist, Cirque, EELY,
eTurboTouch, Elo TouchSystems,
Fujitsu, Gunze, Intech, Maistek,
RCL, Sensitive Object, SMK, etc.
From every vertical market
segment
From every vertical market
segment
Target Sample Size
Approx. 50
Approx. 60
Target sample N > 200
SECONDARY RESEARCH
♦
Conduct a focused secondary research program. In addition to the extensive primary
research efforts described above, VDC will also incorporate targeted secondary research
wherever it is needed to further develop and substantiate our findings.
Analysis of financial reports – For all the suppliers of touch screens and touch screen
sensors whose stock is publicly traded, VDC will obtain and examine 10Ks, 10Qs, annual
reports, financial analysts’ reports and rating agency reports to further supplement revenue
data. In the case of privately held corporations, VDC will obtain and examine operational and
financial information from a number of third-party sources, including Dunn & Bradstreet,
CorpTech, etc.
Internet searches – VDC will comb the corporate Web sites of virtually every supplier of
touch screen and sensors to obtain all relevant information including product offerings,
specifications, press releases, channel structure, and other corporate information. Some of
the material that will be gathered includes product offerings, detailed specifications, press
releases, corporate backgrounds and channel infrastructure.
4
Trade press search and analysis – VDC will conduct a detailed search and analysis of the
relevant trade press to supplement our research and findings for product developments and
market trends. Examples of trade press include: Business Solutions Magazine, Electronic
Business, eurokiosks.org, Frontline Solutions, Integrated Solutions, kioskcom.com, Mobile
Computing & Communications, Mobile Enterprise Magazine, PC Magazine, Retail Systems
Reseller, Smart Phone and Pocket PC Magazine, Tablet PC Magazine, Transaction World,
Wireless Design and Development, etc.
Other sources – Industry associations standards bodies, independent consultancies,
academic institutions, government agencies, public forums and consortia.
ANALYSIS METHODS
The rigor of VDC’s research methodology yields a considerable amount of raw data and
information that creates significant value when VDC analysis methods are applied. Data gathered
for analysis is obtained via the data acquisition methods listed below. Targeted information (i.e.
revenues, shipments, growth) is listed within the interview guides for each community. VDC does
not consider an interview complete unless at least 75% of the entire questionnaire is completed
with valid answers. All interviews deemed incomplete are subsequently followed-up with the
contact or other contacts at the same firm.
This market research report will include a number of unique analysis methods, including:
♦
Market Segmentation and Definition. One of the most challenging and important aspects of
touch screen market development is market definition and segmentation. How potential
market opportunities, target customers and competing solutions are defined is critical to
building:
B Accurate market estimates
B Realistic technology penetration forecasts
B Meaningful supplier position and share
B Detailed customer requirements and preferences profiles
♦
Market Estimates and Forecasts. VDC market penetration scenarios, estimates and
forecasts are built using two methods simultaneously: (1) top-down based on supplier
shipments; and (2) a qualitative, bottom-up approach based on customer current spending
agendas, recent installations, and future purchasing plans. Key inputs to these models
include:
User penetration forecasts and market adoption analysis, including data from the total
potential user population. Future market penetration data may include current/planned usage,
spending plans, price elasticity and product problems/deficiencies.
User forecast data, including spending forecasts, expected unit purchases, driving forces,
requirements and preferences.
Channel forecasts, including revenues, units, prices and driving forces.
Supplier forecasts of future growth rates, influenced by historical data, supplier sales
expectations, channel sales expectations, end-user spending expectations, and other
influential trends.
Supplier forecasts of revenues, units and prices for their own companies and for the total
industry.
Historical data, including shipment revenues, units and pricing.
5
Economic outlook data, such as GDP, employment statistics, capital spending, regional
forecasts, etc.
♦
Data Verification. VDC puts forth its best effort to verify all data used in forecasting. Data is
verified via primary and secondary research within the same target communities and
companies. VDC verifies primary and secondary data by:
B Conducting supplemental interviews with additional personnel at the target firm
B Crosschecking with target firm channels, partners, key accounts, etc.
B Requesting estimates from competing firms, industry analysts, consultants, etc.
B Crosschecking via direct contact with secondary information creators or referred/quoted
sources
B Reviewing historical performance
♦
Supplier Share and Position. VDC supplier share and position analyses will be derived
directly from our team’s structured, in-depth on-site and telephone interviews of leading and
emerging suppliers of touch screens and sensors under study. Our analysts will use clientapproved questionnaires to interview suppliers on a broad range of topics, including specific
emphasis on recent historical, current year and projected near-term shipments.
♦
Customer Requirements and Preferences. VDC analysis of customer requirements and
preferences focuses on two primary topics: (1) product selection criteria and (2) supplier
selection criteria. Our analysts deploy client-approved questionnaires to poll current and
prospective buyers of touch screens to understand recent historical, current and future
preferences for various technologies, feature sets, vendors, and sources of supply. This data
assists in the development of technology penetration scenarios, supplier position and
direction, and channel effectiveness.
♦
Market Opportunity Screening Framework. Developed by VDC analysts and consultants,
the screening framework model identifies and defines 3-5 year market development
opportunities. Key characteristics that the framework screens include:
B Consuming markets
B Core and advanced operating characteristics
♦
Industry Development and Supplier Influence Scenarios. VDC also defines and weighs
issues, forces and trends that are shaping the current competitive landscape. Such analysis
will yield scenarios of how the future competitive landscape is likely to evolve.
CONTENTS OF THE REPORT
EXECUTIVE SUMMARY
MARKET OVERVIEW AND INDUSTRY STRUCTURE
SCOPE AND METHODOLOGY
INFRASTRUCTURE AND TOOLS
PRODUCT TECHNOLOGIES AND TRENDS
ANALYSIS METHODS
MARKET ESTIMATES AND FORECASTS
PRIMARY RESEARCH
USER REQUIREMENTS AND PREFERENCES
ANALYSIS: OEMS AND SYSTEMS
SECONDARY RESEARCH
INTEGRATORS
COMPETITIVE ANALYSIS AND POSITION
MARKET OVERVIEW AND INDUSTRY
STRUCTURE
TOUCH SCREEN VALUE-CHAIN
SALES AND SUPPORT CHANNELS
CUSTOMER GROUPS
INDUSTRY ASSOCIATIONS
6
PRODUCT TECHNOLOGIES AND
DEFINITIONS
REGIONAL ESTIMATED AND FORECASTED
SHIPMENTS FOR TOUCH SCREENS AND
SENSORS BY VERTICAL MARKET SEGMENT
TOUCH SCREENS
♦
CRT
♦
Retail
♦
LCD
♦
Industrial
TOUCH SCREEN SENSORS
♦
Medical/Health Care
♦
Resistive sensors
♦
Consumer Products Goods (CPG)
4-wire
♦
Finance/Enterprise
5-wire
♦
Government/Institutional
6-wire
♦
Transportation
8-wire
♦
Other (Commercial Services,
Entertainment, etc.)
♦
Capacitive
Surface
REGIONAL ESTIMATED AND FORECASTED
SHIPMENTS FOR TOUCH SCREENS AND TOUCH
SCREEN SENSORS BY CHANNEL
Projected
3D
♦
Field sales personnel
♦
SAW
♦
Inside sales personnel
♦
Scanning infrared
♦
Manufacturers’ representatives
MARKET ESTIMATES AND FORECASTS
♦
Internet
SUPPLIER SHIPMENT REVENUES AND UNITS FOR
THE FOLLOWING YEARS:
♦
2005 Actuals
USER REQUIREMENTS AND
PREFERENCES ANALYSIS: OEMS
AND SYSTEMS INTEGRATORS
♦
2006 Estimates
PRODUCT SELECTION CRITERIA
♦
2007-2010 Forecasts
♦
For touch screens
♦
For touch screen components
REGIONAL ESTIMATED AND FORECASTED
SHIPMENTS FOR TOUCH SCREENS BY TYPE
VENDOR SELECTION CRITERIA
♦
CRT
♦
Brand name recognition
♦
LCD
♦
Reputation
♦
Price
♦
Availability/delivery
Resistive sensors
♦
Maintenance support
4-wire
♦
Technical support
5-wire
♦
Other
6-wire
PROFILES OF NEAR- AND MID-TERM OEMADOPTERS, BY:
REGIONAL ESTIMATED AND FORECASTED
SHIPMENTS FOR TOUCH SCREEN SENSORS BY
TYPE
♦
8-wire
♦
Capacitive
Surface
Projected
3D
♦
Solutions
♦
Vertical markets/end-use device
segments
♦
Results
♦
SAW
RATINGS OF COMPONENT SUPPLIERS BY
OEMS/SYSTEMS INTEGRATORS
♦
Scanning infrared
♦
Offerings
♦
Quality of offerings
♦
Cost of offerings
7
♦
Breadth of offerings
CHANGES IN COMPETITION
♦
Market expertise/experience
♦
Alliances/partnerships
♦
Other factors
♦
Consolidation
SOURCE FOR TOUCH SCREEN INFORMATION
♦
Internet
♦
Touch screen supplier
♦
Component supplier
♦
Publication/association
SUPPLIER PROFILES (INCLUDING NEAR-TERM
PRIORITIES AND STRATEGIC DIRECTION)
♦
Corporate overview
♦
Primary offerings
Product offerings and shipments
Vertical markets/end-use device
segments served
TOUCH SCREEN END-USE DEVICE
SCREENING MODEL
The end-use device screening model will identify
current and future opportunities for touch screen
solutions. For current and future devices, VDC will
identify:
VALUE PROPOSITIONS
Geographic markets served
♦
Channels of distribution
Sales organizations
Customer classes
♦
Product developments
MARKET POTENTIAL
♦
Strategies and outlook
♦
Present and near-term large potential
opportunities
KEY SUCCESS REQUIREMENTS
♦
Future mid-potential touch screen
opportunities
♦
Laggard low-potential devices
TECHNICAL REQUIREMENTS
KEY PRODUCT CHARACTERISTICS AND
TECHNICAL FEATURES
MARKET OPPORTUNITIES
INDUSTRY DEVELOPMENT REQUIREMENTS
COMPETITIVE ANALYSIS AND POSITION
ALLIANCES/PARTNERSHIPS
REGIONAL SUPPLIER SHARE ANALYSIS
OTHER REQUIREMENTS TO MAXIMIZE BOOKINGS
♦
Touch screens
♦
Touch screen sensors
GROWTH
CONTRACTUAL PROVISIONS
Venture Development Corporation will execute the multi-client study as described in this proposal,
“Touch Screens and Touch Screen Sensors: Global Market Demand Analysis.”
PROGRAM SCHEDULE
Preliminary update (questionnaires, discussion with sponsors, etc.).......................November 2006
Interim findings (including market size & share estimates) ......................................December 2006
Shipment of final report ................................................................................................January 2007
Executive presentation ................................................................ At client’s discretion and schedule
FEES
Standard publication fee (post publication fee) .......................................................................$7,450
8
FURTHER INFORMATION
♦
To order, complete the form on the last page and fax or mail it to VDC.
♦
For additional information, contact Tim Callahan (508-653-9000x113, timc@vdc-corp.com) or
Tim Shea (508-653-9000x119, tims@vdc-corp.com)
♦
To review highlights from other studies in VDC’s Automatic Identification and Data Collection
(AIDC) practice, please visit the following site:
http://www.vdc-corp.com/aidc/Default.asp
PROPRIETARY HANDLING
All data contained in these studies are proprietary to Venture Development Corporation, and it is
understood that each sponsor will use the reports in a manner consistent with the best interests
of all sponsors. All findings are issued for the sole and confidential use of the subscriber and their
majority-owned subsidiaries. Each sponsor will take reasonable precautions to protect the
confidential nature of the documents supplied to them under this program.
GENERAL PROVISIONS
VDC enters into this contract on the condition if, in its judgment, the number of founding sponsors
is insufficient, VDC may elect not to proceed with all or part of the program. If VDC elects not to
proceed with any portion of the program, VDC will inform the sponsors and refund any payments
that have been received for the cancelled portion, thereby discharging VDC’s obligations related
to the cancelled part of this agreement.
STATEMENT OF QUALIFICATIONS
For 35 years VDC has been providing blue-chip clients in technology intensive industries with
world-class strategic research. On a continuing basis, VDC has published multi-client studies and
has provided consulting services for a number of areas closely associated with touch screens.
The most relevant previous and ongoing research is as follows:
PREVIOUS AND ONGOING RELEVANT RESEARCH
♦
The U.S. Market for Interactive Kiosks: New Horizons for Advanced Computing Technology,
1995, 1998, 2006
♦
Retail Automation Equipment: A Vertical Market Analysis of Usage and Plans for Wireless,
Emerging, and Traditional Technologies, 2002, 2004, 2006
♦
Mobile Payment Terminals: Global Market Demand Analysis, ongoing
♦
The Global AIDC Industry Business Planning Service, ongoing since 1985
♦
Global Markets and Applications for 2D Symbology Reading Equipment and Systems, 1998
♦
Global Markets for AIDC Application Software, 2003
♦
Global Markets and Applications for Radio Frequency Identification Equipment and Systems,
1999, 2002, 2004, 2006
♦
Radio Frequency Identification (RFID) Middleware Solutions: Global Market Opportunity
9
♦
Mobile Transaction Printers: Global Market Demand Analysis, 2005, 2006
♦
North American Market and Applications for Specialty Bar Code Printers and Consumables,
1997
♦
Keyboards and Keypads: North American OEM and Aftermarket Demand Analysis, ongoing
since 1983
♦
Enterprise Mobility Solutions: Mobile Devices, WLAN Infrastructure, Software, and Services,
2004
♦
Total Cost of Ownership Models for Mobile Computing and Communications Platforms, 2003
♦
Global Markets for Rugged Mobile Computers, Application Software, and Systems Integration
Services, 2002, 2003
♦
Global Markets and Applications for Wireless LAN Systems, 2000-2001
♦
The North American Market for Warehouse Management Systems (WMS) Software and
Systems Integration Services, 1999Consulting team
♦
Andrew Nathanson
Drew is Practice Director of the AIDC/RFID Practice.
Drew has more than 15 years experience in industrial enterprise program and general
management, strategy consulting and business development.
As a consultant and senior management advisor, Drew has worked with a broad range of
companies in a number of basic and advanced industries, including: AIDC/RFID,
datacom/telecom, embedded software and hardware, power conversion and control, and
electronic components and advanced materials.
Drew works closely with VDC’s AIDC/RFID team of analysts to design, execute and deliver
challenging proprietary research and consulting engagements for some of the largest
companies in the AIDC/RFID and mobile computing space, including Symbol, Zebra,
Motorola, Psion Teklogix, Research In Motion, PSC, and others.
In 2005, Drew completed proprietary engagements with VDC clients on the global market for
touch screen sensors. Analysis on this market included estimated and forecasted global
market demand for touch screen sensors, distribution channel analysis, competitive analysis
and OEM/systems integrator requirements and preferences analysis.
Prior to joining VDC, Drew launched and served as Principal of BlueFlame, a management
consulting firm focusing on the advanced materials and sciences industry and their related
tech markets. Drew began his career with Integrated Separation Systems as a production
manager for high-volume automated PAGE Gel manufacturing and analysis. At Boston
Optical Fiber, Drew managed all product design, development, production, PR and marketing
activities for the Plastic Optical Fiber and associated product lines.
Drew is a graduate of Clark University (BS, biology and chemistry) and Northeastern
University (MBA, concentration in high-tech).
10
♦
Shan Shan Chu
Shan Shan Chu is an analyst in VDC’s AIDC/RFID Practice.
Within VDC’s Automatic Identification and Data Collection (AIDC) practice, Shan’s research
efforts primarily concentrate on RFID technology, including the 2005-2006 RFID Business
Planning Service. Shan has also recently supported the Electronic Components & Advanced
Materials practice on the tenth edition of the North American Market for Keyboards &
Keypads.
Prior to joining VDC as a full-time analyst, Shan executed various proprietary research and
consulting assignments in the areas of RFID and Enterprise Mobility as a VDC intern. She
has also held marketing and business development positions at Prudential Financial and
Massachusetts Medical Society.
Shan graduated from Brandeis University (MA, USA) with a major in Economics and minors
in Computer Science and International Business. She also holds an MA in International
Economics and Finance from Brandeis International Business School, where her studies
focused on international marketing, consulting, and management. Her Masters program also
included a few months at the University of International Business and Economics in Beijing,
China.
♦
David Krebs
David is Director of VDC’s Mobile and Wireless Practice.
David has more than six years experience in mobile computing systems, wireless data
communication and automated data capture research and consulting. David’s experience in
consulting includes: end-user segmentation and adoption analyses for next generation mobile
platforms and communication networks, automatic data capture technology migration mobile
software middleware and interfaces; development of proprietary forecast methodologies;
comparative product performance evaluation; missionary sales and market expansion
requirements analysis; and merger and acquisition due diligence advisory support.
Recent research reports authored or co-authored by David include Enterprise Mobility
Solutions (2004, 2005, 2006), Total Cost of Ownership Models for Mobile Computing and
Communications Platforms: Industrial and Harsh Commercial Environments (2003, ongoing)
and Global Markets for Rugged Mobile Computing (2003).
David is a regularly featured speaker on mobile computing and wireless data communication
markets at a number of industry conferences, including: COMDEX, Frontline Solutions,
Information Management Institute Workshops, and AIM Executive Forums. David consistently
contributes to a number of business and trade publications, including: Business Week, The
New York Times, Information Week, EE Times, Supply Chain Solutions, Frontline Solutions,
SCAN The Data Capture Report, Modern Materials Handling, Pen Computing and Integrated
Business Solutions. David is a member of Frontline Solutions’ Editorial Advisory Board.
Prior to joining VDC, David was employed at Softbank Comdex as a Market Research
Analyst, where he was responsible for managing all aspects of domestic and international IT
market research projects. David’s additional related experience includes: market research for
Sony in Switzerland, and marketing communications for AT&T in London, UK.
David studied Business Administration, Marketing and Market Research at Boston University.
11
♦
Christopher J. Rezendes
Chris is a Vice President at VDC.
Chris has 15 years experience in industrial technology market research and consulting. He
has more than 9 years experience in senior management and leadership positions at a
number of IT systems and professional services organizations.
Throughout his career, Chris has worked with some of the largest and most respected
companies in the industrial and information technology industries, including more than 60% of
the Electronics Business Top 100 OEMs, and most of the Information Week 100.
Chris has worked with many of the most successful private equity and venture capital firms in
North America, including: Advent International, Clayton Dubilier and Rice, Odyssey
Investments, The Carlyle Group, The Blackstone Group, Gores Technology, Ampersand
Ventures, Polaris Ventures, American Capital Advisors, and many others. His work with the
financial services community includes proprietary engagements with most of the leading
investment banking firms in the world.
Chris also has experience in VDC ‘client environments’ managing business development,
new product introduction, product management, channels, marketing communications,
strategic sales, and corporate development functions for suppliers of a number of embedded
hardware and software solutions.
Prior to joining VDC, Chris served as Vice President and General Manager for Acterna
Corporation/ ICS Advent Division. Chris began his career in various project/ program
management and consulting positions with Harbor Research and Deloitte and Touche.
Chris is a graduate of Harvard University.
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TOUCH SCREENS AND TOUCH SCREEN SENSORS:
GLOBAL MARKET DEMAND ANALYSIS
STANDARD
PUBLICATION FEE
TOTAL
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