FOR IMMEDIATE RELEASE Contact: Mike Duff (703) 647-6214 [email protected] Life is good’s Bert Jacobs to Speak at ALDA’s Fall CEO Meeting Alexandria, VA (July 14, 2014) — Bert Jacobs, co-founder and Chief Executive Optimist of “Life is good”, will give a keynote presentation at ALDA’s Fall Senior Management Conference. Founded in 1994, the Boston-based lifestyle brand spreads the power of optimism and helps kids in need by donating 10 percent of its net profits to the Life is good Kids Foundation. Life is good products are sold in over 4500 retailers nationwide and the company has a social following of 1.8 million. Fusing the interests of children facing life-threatening challenges with the interest of business, Life is good presents a powerful and inspiring model for seamlessly integrating for-profit and not-for-profit activities. Their experiences provide innovative lessons on branding, leadership and corporate social responsibility that can be applied to organizations of all sizes. Mr. Jacobs has been awarded honorary degrees from several universities for entrepreneurship, business innovation and philanthropy. He and his company have been featured on NBC’s Today show, ABC News’ Nightline and in the Wall Street Journal and The New York Times. For more information regarding ALDA, contact Mike Duff, President, at 703-647-6214. More information regarding ALDA, its purposes, objectives and programs, and links to its members’ websites can be found at www.thealda.org Based on the Washington DC suburb of Alexandria, VA, ALDA is an industry trade association for companies that develop and supply life science, analytical and diagnostic products and services used to conduct research, drug discovery, QA/QC testing and diagnostics in a wide range of industries and applications. Major customer segments including pharmaceuticals, biotech, academic and government research, food safety and environmental testing, personalized medicine and diagnostics. ALDA's Mission is to be an advocate for our industry and a valuable aid to our members' global business success and to their customers' advancement of healthcare, science and industrial innovation by providing meetings with strategic content, networking, global market and business intelligence, and insights on emerging technologies, markets and business strategies.