9 October 2008
Burger Veteran joins BurgerFuel Worldwide
With the appointment of its new director, Alan Dunn, BurgerFuel Worldwide will access his 30 plus
years of international and Australasian business experience with the global food giant, McDonalds.
Starting at age 25 his career spanned every facet of the business until his retirement from
McDonalds in March last year. He helped found the company’s New Zealand operations and held
the role of McDonald’s Chairman and Chief Executive Officer here from 1993 to 2004.
Following this he transferred overseas as Vice President Operations at the company’s head office
in Chicago and subsequently held the position of Regional Vice President and Managing Director,
Nordic Region, with responsibility for around 500 McDonalds restaurants across Sweden, Finland,
Iceland, Denmark and Norway.
Alan Dunn says he is excited by the potential he sees in BurgerFuel and the opportunities and
challenges it faces in the global gourmet burger market.
“This is about the opportunity to help internationalise a successful kiwi hamburger brand, which in
my view has the potential to be a global success. I’m looking forward to making a contribution from
my many years of hands-on experience with the practical and strategic demands of growing an
international fast-food brand.”
Chairman of the NZAX-listed gourmet burger chain, Peter Brook, says that Alan Dunn will bring
a wide range of international skills to the business at a time when the company is beginning its
international expansion programme, with the first BurgerFuel outlet planned for Dubai and further
expansion anticipated in the GCC region.
“It is particularly exciting when a person of his experience identifies the global potential and
uniqueness of BurgerFuel and endorses it by committing to the challenges required for us to scaleup our operations and take our concept to the world.”
Peter Brook says that in addition
to his strategic and governance
skills, Alan Dunn will work
closely with BurgerFuel’s CEO
Chris Mason and executive
director Josef Roberts, in
areas such as international
franchising, operating systems,
supply chain management and
the refining of store formats for
international roll-out.
Alan Dunn
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9/10/08 12:04:41 PM
Chris Mason, Burger Fuel’s CEO says: “After 13 years at the coal face of this challenging industry it
is amazing to have a man like Al on board. He knows what it takes to build a global company and
has an eye for the details like consistency, robust systems, and the foresight to meet ever changing
customer needs and expectations. Al believes in BurgerFuel and what it stands for, along with
our ability to be a leader in the industry both nationally and internationally, which is a significant
statement from a man with such enormous knowledge in this business.”
Josef Roberts says that he is enjoying working with Al: “He’s a great guy with a personality that
fits our brand, our board and our team which are essential criteria. We are really delighted to
have him join us.”
BurgerFuel now has 25 stores operating in New Zealand, as well as two in Sydney. It recently
launched its new flagship store on the lakefront in Taupo and has also just opened in Johnsonville.
More stores are due to open in the coming months, including Windsor Park in Auckland.
For further information:
Josef Roberts
Executive Director
Burger Fuel Limited
P O Box 14 7320
Ponsonby
Auckland
New Zealand
T: +64 9 376 6007
F: +64 9 376 6026
M: +64 21 444 786
www.burgerfuel.com
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9/10/08 12:04:42 PM