Study Plan JJ 2016
Marketing
Martin Sviatko, PhD
G - Wednesday 11:00 - 12:30 Friday 9:15-10:45
CLASS
DATE
TOPIC
1
Wednesday, January 13, 2016
2
Friday, 15 January 2016
Chapter 1 Review, Marketing and the Organizations
Objectives:
1. Definition of 5 P’s of Marketing
2. Reading: Chapter 1&2
3. Marketing Preview Video
4. Steve Jobs iPod introduction video
3
Wednesday, January 20, 2016
Chapter 1, Managing profitable customer relationship
Introduction to Marketing
Objectives:
1. Brief introduction into Marketing
2. Reading: Chapter 1
Key objectives: 1. Definition of Strategy, Vision, Mission, SWOT
matrix 2. Reading: Chapter 1, 2, 3. Adidas Advertising Video 4.
Chevron CSR video 5. Quiz 1 – Introduction
4
Friday 22/January/2016
5
Wednesday, January 27, 2016
6
Friday, January 29, 2016
7
8
9
Quiz 1: Introduction & Chapter 1 Review
Group Assignment topic discussion and grading, Q&A time, Review
of Introduction and Chapter 1
Chapter 2 Review, Marketing Research and Environmental
Scanning
Goal objectives:
1. Definition of Organizations
2. Reading: Chapter 2&3
3. Nike Advertising Video
4. Samsung CSR video
Group Assignment Presentation
Group Assignment topic discussion and grading, Q&A time, Review
of Introduction and Chapter 2 Review
Wednesday, February 3, 2016 Chapter 2: Company and Marketing Strategy
Key objectives: 1. Departmentalization & Role of Marketing in the
Organizational life 2. Reading: Chapter 2, 3 3. PepsiCo Advertising
Video 4. Coca-Cola CSR video
Friday, February 5, 2016
Quiz 2 – Chapter 1 & Chapter 1 Review
Business Ethics&Marketing Discussion, CSR videos
Wednesday, February 10, 2016 Chapter 3: The Marketing Environment
Key objectives: 1. Marketing Functions, Macro and
Microenvironment 2. Reading: Chapter 3, 4 3. Coca-Cola
Advertising Video 4. Raising Awareness: Don’t Drink & Drive video
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
Quiz 3 – Chapter 2 & Chapter 2 Review
Group Assignment topic discussion and grading, Q&A time
Wednesday, February 17, 2016 Chapter 4: Managing Marketing Information
Key objectives: 1. Building effective CRM Ethics and Data
Collection 2. Reading: Chapter 4, 5 3. Coca-Cola Advertising
Video 4. Raising Awareness Anti-Smoking video 5. Green
Marketing – WWF campaign case study
Friday, February 12, 2016
Friday, February 19, 2016
Chapter 5: Consumer Markets and Consumer Buying Behavior
Key objectives: 1. Understanding Needs and Wants 2. Reading:
Chapter 5, 6 3. Perception filters 4. Foundation of Behavioral
Economics
Wednesday, February 24, 2016 Chapter 6: Business Markets and Business Buying Behavior
Key objectives: 1. B2C markets 2. B2B markets 3. Alibaba story –
CNBC video
Friday, February 26, 2016
Quiz 4 – Chapter 3 & Chapter 5
Group Assignment topic discussion and grading, Q&A time
Wednesday, March 2, 2016
Review of the course for Midterm Exam
Group Assignment topic discussion and grading, Q&A time
Friday, March 4, 2016
Review of the course for Midterm Exam
Review of the course for Midterm Exam
Wednesday, March 9, 2016
Review of the course for Midterm Exam
Review of the course for Midterm Exam
Friday, March 11, 2016
Review of the course for Midterm Exam
Review of the course for Midterm Exam
Midterms: March 14, 2016 -- March 19, 2016
Wednesday, March 23, 2016 Chapter 7: Customer-Driven Marketing Strategy
Key objectives: 1. Market segmentation 2. Target marketing 3.
Apple iPod introduction video
Friday, March 25, 2016
Chapter 7: Customer-Driven Marketing Strategy
Key objectives: 1. Market segmentation 2. Target marketing 3.
Apple iPod introduction video
Wednesday, March 30, 2016 Chapter 8: Product, Services, Branding Strategy
Key objectives: 1. Product categorization 2. Product launching
strategy 3. Product line stretching 4. Air Asia video
Friday, April 1, 2016
Quiz 5 – Chapter 6 & Chapter 7
Group Assignment topic discussion and grading, Q&A time
Wednesday, April 6, 2016
Chapter 11: Pricing Products. Pricing Strategies
Key objectives: 1. Costs based pricing 2. Value based pricing 3.
Marketing Pricing video 4. Price charts
Friday, April 8, 2016
Quiz 6 – Chapter 8 & 11
Group Assignment topic discussion and grading, Q&A time
Wednesday, April 20, 2016
Chapter 14: Communicating Customer Value
26
Friday, April 22, 2016
27
Wednesday, April 27, 2016
28
Friday, April 29, 2016
29
Wednesday, May 4, 2016
30
Friday, May 6, 2016
Review Class
Wednesday, May 11, 2016
Review Class
Friday,27 May
Final
Exam
Monday, June 6, 2016 -Saturday, June 11, 2016
Key objectives: 1. Stages in communication process 2. Generation
Y Communication
Group Assignment topic discussion and grading, Q&A time
Group Assignment topic discussion and grading, Q&A time
Chapter 17: Direct Online Marketing
Key objectives: 1. Online marketing 2. Crowdsourcing
Review of Chapter 14&17, Q&A time
Insight analysis of the key marketing models
Group Assignment topic discussion and grading, Q&A time
Group Assignment topic discussion and grading, Q&A time
Group Assignment topic discussion and grading, Q&A time
Insight analysis of the key marketing models
Review classes for final exam start on 11 May 2016 onwards
Review for final exam classes finishes on 27 May 2016
Note: The dates and topics in this syllabus are conditional and subject to change based on the lecturer's decisions.
Holidays
22-Feb
08-Mar
2016-04-13
14-Apr
15-Apr
13-May
2016-05-14
20-May
24-May
2016-06-01
Monday
Tuesday
Wednesday
Thursday
Friday
Friday
Saturday
Friday
Tuesday
Wednesday
Midterms
Midterm Exam: March 14, 2016 -- March 19, 2016
Finals
June 6, 2016 -- June 11, 2016