Walmart Supersession
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Walmart Supersession Walmart’s Swing Forward—Responding to the Turns Ahead November 13-15 | Rogers, AR With four quarters of positive comps strengthening Walmart’s confidence, the retailer is working to advance its position through near-term wins and longer-term positioning: Targeting shoppers through more granular assortments and price, and a host of new analytics Elevating the experience to emphasize simplicity and intensity throughout the box Advancing its small format, urban market presence with the rollout of Neighborhood Market Evolving continuous-channel selling efforts to reach shoppers "anywhere, anytime" Increasing assertion of Walmart’s brand, with private label coming back to the forefront We will examine initiatives the retailer is advancing, given the shopper, economic, and competitive forces at play, and discuss timely and actionable recommendations to align with Walmart’s shifting direction. SCHEDULE AT A GLANCE LOGISTICS November 13 Embassy Suites Northwest Arkansas Hotel & Spa Understanding the Walmart Shopper (8a–3p) 3303 Pinnacle Hills Parkway The Walmart Shopper Today (8a–12p) Rogers, AR 72758 Deep Dive—Shopping the Small Box (1p–3p) (P): 479.254.8400 or Deep Dive—Digital Shoppers at Walmart (1p–3p) Room rate: $154 Cut-off date: 10/15 November 13 MORE INFORMATION & REGISTRATION Walmart International—Sustainable Growth (1p–5p) Call+1.617.588.4100 November 14 Email CustomerService@kantarretailiq.com Walmart’s Approach for Growth Today (8a–12p) Walmart’s New Selling Formats—Online and Small Box (1p–5p) WebKantarRetailiQ.com/Events Half Day RateUSD 895 November 15 Full Day RateUSD 1650 Sam’s Club: The Race for Relevance (8a–5p) Multi-day/multi-seat rates available. Please contact Kantar Retail for details. Kantar Retail accepts Visa, MasterCard, Value Discounters: Under the Radar, but Not for Long (8a–12p) and American Express. Amazon for Walmart Suppliers (1p–5p) © 2012 Kantar Retail © 2012 Kantar Retail / May 12 Specific, Relevant, Actionable Insight / Worldclass Speakers / Kantar Retail / Thought Leadership Grounded In Fact Walmart Supersession Walmart’s Swing Forward—Responding to the Turns Ahead November 13-15 | Rogers, AR Agenda November 13th / Understanding the Walmart Shopper (8a–3p) Overview of the Walmart Shopper Today In this pre-lunch session we will provide unique insights into understanding the evolving Shopper landscape at Walmart leveraging our proprietary ShopperScape® survey. Some of the key questions we will discuss include: How do the underline changes in the macro landscape impact shopper behavior at Walmart? How are the shopping behaviors and attitudes of Walmart shoppers shifting? Do they differ by key demographic segments? How does that impact Walmart’s strategic initiatives? How are trips to Walmart changing? How are department cross-shopping patterns within the store changing? Which departments are seeing higher penetration, and which are seeing higher conversion? Choose from one of two afternoon seminars: Shopping the Small Box As Walmart continues to roll out more of its small-box stores (even as it refines the concept), how will that fit into the overall Walmart offer from a shopper perspective? This seminar takes a detailed look at Walmart’s Neighborhood Market shoppers and shopping behavior, as well as how Walmart’s small stores fit into the small-box competitive landscape: Who is the Walmart Neighborhood Market shopper, and how do they differ from the average Walmart shopper? Does the Neighborhood Market concept resonate with any particular groups of shoppers? What does the typical trip to a Neighborhood Market look like? Where else do Neighborhood Market shoppers shop? What do Walmart’s small-box stores need to do in order to compete with dollar and drug store retailers? or Digital Shoppers at Walmart This seminar focuses on how Walmart shoppers are using online shopping (including via mobile phones) to augment their regular shopping routines: Who shops Walmart.com, and how do they differ from in-store Walmart shoppers? What categories are shoppers shopping and purchasing on Walmart.com? How much do they spend? How are shoppers engaging with the Walmart brand online? How are Walmart shoppers using mobile devices as part of the shopping process? How are Walmart shoppers using Amazon.com? How often do they shop there, and how many are members of one of the Amazon loyalty programs? What does this mean for Walmart? November 13 / Walmart International—Sustainable Growth (1p to 5p) The overall sales and store growth of Walmart International has continued to be impressive as they push further into the markets of Africa, Canada, and Latin America. The key theme emerging is sustainable growth that can be mutually supportive across the whole of the company. New country expansion is no longer a driver (though not entirely off the table) with more focus on organic and format growth. Join Kantar Retail as we discuss: Walmart International’s role within Walmart Corporate to driver growth Review an analysis of key market developments and changes in the competitive landscape Format and banner changes to attain synergies across the company The varied roles of eCommerce in expanding existing markets and perhaps opening new ones © 2012 Kantar Retail Walmart Supersession Walmart’s Swing Forward—Responding to the Turns Ahead November 13-15 | Rogers, AR November 14 / Walmart’s Approach for Growth Today (8a–12p) Walmart is driving sales by expanding its market presence, emphasizing stronger price and brand assertions, and appealing to wider audience targets. However, its approach today is more nuanced than ever. Building on its dense assortment and low prices, the retailer is framing new, more granular approaches to hone appeals, emphasizing “intensity” and “simplicity” across the store. Join us to build perspective on Walmart’s sophisticated marketing and merchandising plan: What does it meant to drive excitement in the store, particularly as Walmart’s brand assertions rise? What are the pricing and assortment implications, as Walmart hones in market by market? As message intensity continues to rise, what are the implications for your trade marketing plans? November 14 / Walmart’s New Selling Formats—Online and Small Box (1p–5p) Walmart is starting to accelerate its position in social, mobile, and multi-channel retail through its @WalmartLabs division. At the same time, the retailer is advancing small box pilots as Neighborhood Market rolls coast to coast. Combined, these investments will completely upend Walmart’s traditional ‘mass’ selling approaches, and suppliers’ alignment with the retailer. Join Kantar Retail in this new session to examine: What direction is @WalmartLabs taking Walmart and what is the impact on supplier planning? Which multi-channel selling and new format tests are better positioned to bet against? How is Walmart positioning its smaller stores to complement its online reach – how are these the format of the future? November 15 / Sam’s Club: The Race for Relevance (8a–5p) Amid leadership changes and lingering economic uncertainty, Sam’s Club has continued to perform while growing its role in Walmart. Yet, more than ever before, success hinges on expanding and retaining its member base as the next generation takes shape. Join us as we discuss the dynamics impacting Sam’s Club’s race for relevance, challenges to the club model, and implications for strategy. The Retail Environment: In the face of growth in online and dollar stores, Walmart’s slowing growth rate and Costco’s continued leadership, what role will Sam’s Club play over the next five years? The Underlying Economy: Amid ongoing inflation, unemployment, healthcare concerns, and the growing bifurcation of the "haves" and "have nots" what shifts will pose the greatest challenges and opportunities? The Competitive Landscape: With its own unique set of national and regional competitors, what retailers will most threaten Sam’s Club’s success and what are the keys to its differentiation? The Sam’s Club Shopper: How is Sam’s Club’s shopper base evolving and what is driving their acquisition, retention, and trips? The Sam’s Club Experience: How is Sam’s Club re-envisioning its experience to account for health & wellness solutions and to secure digital leadership? The Internal Sell: Given club projections and better practices, how can you support the case for Sam’s Club back at home? © 2012 Kantar Retail Walmart Supersession Walmart’s Swing Forward—Responding to the Turns Ahead November 13-15 | Rogers, AR November 15 / Value Discounters: Under the Radar, but Not for Long (8a–12p) The last few years have seen tremendous growth for the dollar stores, now one of the fastest growing channels of retail. At the same time, retailers such as Family Dollar and Dollar General have radically transformed – nicer stores, newer formats, a more grocery oriented assortment, and significant expansion across the country. The result has been consistent trip and wallet share loss from other retailer channels alongside a growing attraction from an expanding shopper base. As these trends play out, the discounters are having an increasingly disruptive impact on the rest of the retail landscape. Who are the major players? What are they doing to steal shoppers and trips? What are the macroeconomic drivers that discounters are leveraging? How have the discounters revamped their image and value About Kantar Retail Kantar Retail (www.kantarretail.com) is the world’s leading shopper and retail insights and consulting business and is part of the Kantar group of WPP. The company works with leading branded manufacturers and retailers to help them transform the purchase behaviour of consumers, shoppers and retailers through the use of retail insights, consulting, analytics and organizational development services. Kantar Retail tracks and forecasts over 1000 retailers globally, has purchase data on over 200m shoppers and among its market-leading reports are the annual PoweRanking survey (USA and China), and Industry Shopper Study Across Retailers. Kantar Retail works with over 400 clients and has 20 offices in 15 markets around the globe. proposition over the last several years? What are the latest growth forecasts for the channel and its key players? November 15 / Amazon for Walmart Suppliers (1p–5p) Amazon.com has completely changed the way shoppers interact with retail on the web—and what they need from a brick-and-mortar store. As online shopping moves from experimentation to habit, it fundamentally alters the expectations of the offline trip. Suppliers and brick-and-mortar retailers can no longer ignore Amazon, and Kantar Retail provides a fresh, forward-thinking framework to help lay out your plan of action: Understanding the economics of Amazon.com is key to creating a joint conversation with decision makers. How are the financial levers different than in traditional channels? Amazon.com is already disrupting trip dynamics at “traditional” retail. If your business depends on trip-drivers, what is your plan if that trip goes away? How will the evolving category role impact the economics of your product? Subscription-based Online Replenishment has the potential to take the shopper out of her path-to-purchase entirely. Is your business ready for a shopper that does not need to physically shop for product fulfillment? Who is the Amazon shopper and how does that overlap with the Walmart and Sam’s Club shopper? © 2012 Kantar Retail Session fee includes continental breakfast and lunch each day and hard copies of relevant Kantar Retail training outlines. Cancellations received in writing 10 days before the program will qualify for a credit on a future Kantar Retail program. Substitutions must be communicated and are allowed at any time. Kantar Retail is unable to issue refunds for cancellations. If, due to travel restrictions, security issues or other business reasons, Kantar Retail determines that it is not preferable to deliver its traditional classroom programs (such as Workshops and Forums), Kantar Retail reserves the right to substitute comparable, alternative learning systems (such as interactive Webcasts) in their place. Content Speakers and topics subject to change. Kantar Retail specifically disclaims any liability for the editorial content of the presentations made by non-Kantar Retail speakers, which wholly originates with the speakers. The analysis and conclusions presented by Kantar Retail represent the opinions of the company. The views expressed do not necessarily reflect those of the retailers under discussion, nor are they endorsed or otherwise supported by the management of those retailers. Sessions may be taped by Kantar Retail for internal training purposes.
