NESTLE JUICES
Executive Summary:
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Nestle foods was established in 1866. Since then it has
continued to provide quality products to its customers
with products and packaging innovations. Nestle juices
is Pakistan’s number one and fastest growing food
company. The company is trying their level best to
differentiate themselves from other local companies
and trying to win the competition in juice industry by
adopting the modern trends and technologies in both
operational fields as well as in marketing of their
products.
INTRODUCTION AND HISTORY OF
COMPANY:
 1860’s
 1905
- 1918
 1918 - 1938
 1938 - 1944
Nestle Today:
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The Nest continues to be the identity of nestle
5th Largest company in the world
Annual turn over of 70 billion Swiss Franc
522 Factories in 81 countries
200 operating companies
1 basic research center
20 Technological development groups
More than 231,000 employees over the world
Nestle Juices:
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Encouraged by the consumer response to NESTLE
ORANGE JUICE that was launched in 1996, the
category of NESTLE juices was expanded with the
introduction of Mango-Orange and Mango flavors
in the year 2000. This has further strengthened the
position of Nestle as leader in the value
added/premium
drinks
market.
Consumer
response to these new flavors has been very
upbeat and is expected to gain further.
Types of Nestle Juices:
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NESTLÉ Pure Orange Juice
NESTLÉ Clear Apple Nectar
NESTLÉ Red Grape Nectar
NESTLÉ Pineapple Nectar
NESTLÉ Mango Orange
NESTLÉ Chaunsa Nectar
NESTLÉ Guava Nectar
NESTLÉ Mango
NESTLÉ Berrylicious Nectar
Mission Statement:
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“Good food good life”
Build Branded food business to improve quality of
life by offering tasty, affordable and highly
nutritional products to our consumers while
maximizing stake holders' value”
Vision:
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Explore all over the worlds-from baker to babies,
parents to pet owners single servings to catering:
providing for all their needs always with the
assurance of outstanding quality.
Primary Activities:
Inbound Logistics:
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Major raw materials of nestle orange juices are different
pulps of orange such from Germany and France. Nestle
company is being getting there raw material from local
market in the Pakistan. Nestle juices included their
ingredient such as fresh fruit nectar of mango, apple,
pineapple, orange, included their fresh juices.
Nestle imported all machinery and formulas who is the
advantage of nestle company.
Operation:
 Production
Process
 Fruit Juice - Production Process Flow
 Packaging & Labeling Then Storage
Outbound Logistics:
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In Nestle Company the activities that include in
outbound logistics are, they establish their sale and
distributive offices in big cities like Karachi, Lahore,
Islamabad, Faisal bad, Gujranwala etc. and also hire
suitable distributors on agreed profit margins. Who
bought from nestle office of the city and try to distribute
to the each retailers and shop keeper in the city.
Advertisement Strategy:
 Bill
Boards
 On the Shop Counters Of Stores
 News Papers
 On Television Channels
Market Management:
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Strong customer relationship
Identify need of customer like new taste new fruit
item
Maintain market leadership by maintaining the
pure quality
Provide juices which are fit for human body
Stop brand selling don’t reduce quality
Quality is our grantee
Company Structure:
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Nestlé also has a head-office in Pakistan in Lahore
Nestlé has divided the whole Pakistan in to three
zones:
Northern Zone
Central Zone
Southern Zone
Plant & Equipment:
 Plant
Capacity
 Plant Equipment
Political Or Legal Forces:
 Taxation
Laws
 Labor Laws
 Laws on Hiring and promotion
 Environmental Protection Laws
 Foreign Trade Regulation
 Attitude Towards Foreign Countries
 Political Instability
 Economic
Forces
 Social Factors
 Key Indicators
 Technological Factors
 Productivity improvement through
automation
Market Analysis:
Product Life Cycle:
Competitors Analysis:
Competitors of Nestle in Market
 Shezan
 Haleeb
 Country
SWOT Analysis Of Nestle:
Strengths:
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Company Image
Quality Conscious
Well-Developed Strategy
Market Share
Good Marketing Skills & Services
Brand Strength
Research & Development
Product Innovation
HR Department
Weakness:
 Storage
Ability
Opportunities:
 Support
Foreign Investors
 Scientifically Gas
 Changing Social Trend
 Health Conscious
 Global Hub
 Market Growth
 Limited Option In Real Fruit Juices
Threats:
 Government
Regulation
 Increase In Competition
 Entry Barrier
 Labor Cost
 Inflation Rate
Porter Five Forces Model:
Porter Five Forces Model:
 Threats
Of New Entry
 Bargaining Power Of Supplier
Analyze Buyer Behavior:
 Initiate
Buyer Behavior
 Customer External & Internal Stimuli
 Distributors & Retailers role In Buying
Process
Factors Stimuli To Purchase:
 Thirst
 Taste
& Flavor
 Fit For Body
Who Takes Final Decision:
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Usually family main members take the final
decision to purchase juices. But a single person
also can take that decision according to his or her
desire.
They also implement the purchase transaction. In
a family if the main family member implement the
purchase transaction and whole family drinks the
juices. Juices are disposable means after drinks
mostly packing of the juices are disposed.
Market Segmentation:
 For
Travelling & Occasion
 For Domestic Tours
 Identifying New Segments
Positioning:
 Point
Of Parity
 Point Of Difference
 Brand Element
Product Strategy:
 Core
Benefit
 Basic Product
 Expected Product
 Augmented Product
 Potential Product
Price Strategy:
 Nestle
juice are available six flavored and
two size in the market. One is 200ml and
second is 1000ml. The packing of 200ml
target of individual customer and 1000ml
packing target the whole family.
Pricing Objective:
 Maximum
Profit Margin
 Quality Leadership
 Long Relationship With Customers
Price Structure:
Consumer price
Mango and orange mix flavored
200ml
20 Rs.
1000 ml
130 Rs.
Pineapple and red grapes
1000ml
145 Rs.
Price Demand Curve:
Estimating Cost:
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Nestle company do accumulated production
because if they produced mass production so it
reduced their labored cost and other cost for
production process. Its a big advantages of the
nestle company who produce large quantity of
units. With the help accumulated production
Nestle company have a low cost of production
and high profit margin.
Going Rate Pricing:
 Nestle
company selecting a price method
of going rate price. Because their pricing
near the competitor pricing. Shezan juices
price is same of our nestle juices . Nestle
juices has a market leader in beverage
industry.
Final Price:
 Nestle
set the final pricing related to their
market competitors so nestle price do not
have impact on the company policy ,and
other marketing activities.