What Job Seekers Want in 2014
1,275 job seekers tell us how they found work
Sponsored by:
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About Today’s Speaker
•
•
•
•
Jeff Dickey-Chasins
Joined job board industry in 1997
Has consulted with 300+ sites
Conducted industry surveys since 2010
Job Board Doctor
www.jobboarddoctor.com
4
What Job Seekers Want in 2014
1,275 job seekers tell us how they found work
Sponsored by:
Goals of This Survey
1
3
2
Determine what tools
and techniques job
seekers use
Job Board Doctor
Identify how seekers use
different technology
platforms
www.jobboarddoctor.com
Delineate difference
between active seekers
and random respondents
6
Background
eHarmony
1001 responses from a random sample of US residents
ages 20 – 60 (labeled ‘Random’)
275 responses from Job-Hunt.org’s and Job Board
Doctor’s audience (labeled ‘Active Seeker’)
Job Board
Doctor
Job Board Doctor
Job-Hunt.org
www.jobboarddoctor.com
7
Employed?
2M
No
Random
Active seekers
Yes
0%
Job Board Doctor
50%
100%
www.jobboarddoctor.com
8
Age?
Over 65
51-65
2M
36-50
Random
Active Skr
23-35
15-22
0%
Job Board Doctor
10%
20%
30%
40%
www.jobboarddoctor.com
50%
9
Gender?
Prefer not to say
2M
Female
Random
Active Skr
Male
0%
Job Board Doctor
20%
40%
60%
www.jobboarddoctor.com
80%
10
Tools
What are job seekers really using?
What tools used?
•
Random respondents relied more heavily on newspapers, search engines and
general job boards:



•
General job boards – 59%
Search engines – 51%
Newspapers – 45%
Active seekers used more varied methods, at a higher usage level




Job Board Doctor
Job search engines – 74%
Company career sites – 70%
General job boards, Professional networks – 67%
Social media – 65%
www.jobboarddoctor.com
12
When you last looked for a job, what types of
platforms, tools, or sites did you typically use?
Job search engines (i.e., Indeed, Simply Hired)
Company career sites
General job boards (i.e., Monster,…
Professional networks (online/offline)
Social media (i.e., LinkedIn, Facebook)
Random
Referrals from friends/colleagues
Active Skrs
Niche job boards (i.e., Dice, SalesJobs)
Local/regional/national govt. workforce sites
Search engines (i.e., Google, Yahoo!)
Newspaper ads
0%
Job Board Doctor
20%
www.jobboarddoctor.com
40%
60%
80%
Which tools are most important?
Job Board Doctor
•
Referrals
•
Professional networks
•
Social media
•
Job search engines
•
Career sites
www.jobboarddoctor.com
14
Please rate the following platforms, tools, or sites
in terms of how important they were to you in
your job search.
Referrals from friends/colleages
Professional networks (online/offline)
Company career sites
Search engines (i.e., Google, Yahoo!)
Local/regional/national govt. workforce sites
Random
Newspaper ads
Active skrs
Job search engines (i.e., Indeed, Simply Hired)
Social media (i.e., LinkedIn, Facebook)
Niche job boards (i.e., Dice, SalesJobs)
General job boards (i.e., Monster, CareerBuilder)
0.0
Job Board Doctor
2.0
www.jobboarddoctor.com
4.0
15
Platforms
How are seekers using different
technology platforms?
Platform Use
•
Active seekers show higher usage of
cell phones and tablets
•
Both groups still rely on desktops and
laptops
Job Board Doctor
www.jobboarddoctor.com
How often were platforms used?
(active seekers)
Rarely or never use
Use infrequently
Cell phone
Tablet (iPad, etc.)
Laptop/netbook
Use frequently
Desktop computer
Use all the time
0%
Job Board Doctor
10%
20%
30%
40%
www.jobboarddoctor.com
50%
60%
70%
How often were platforms used?
(random)
Rarely or never use
Use infrequently
Cell phone
Tablet (iPad, etc.)
Laptop/netbook
Use frequently
Desktop computer
Use all the time
0%
Job Board Doctor
10%
20%
30%
40%
50%
www.jobboarddoctor.com
60%
70%
Platform Use
•
Mobile devices used for job
search and employer research
•
Desktop/laptops used for creating
resumes and applying for jobs
Job Board Doctor
www.jobboarddoctor.com
20
How did you use the following platforms
during your job search? (Active seekers)
Apply for jobs
Search for jobs
Cell phone
Tablet (iPad, etc.)
Laptop/netbook
Create resume/profile
Desktop computer
Research employers
0%
Job Board Doctor
10%
20%
30%
40%
50%
www.jobboarddoctor.com
60%
70%
80%
Have you ever found a job via one
of these tools?
• 65% via referrals
• 50% via recruiting/staffing firm
• 42% via company career site
And…almost as many have found work via
newspapers as LinkedIn!
Job Board Doctor
www.jobboarddoctor.com
Referral from a friend or colleague
65%
Recruiting or staffing firm
50%
Company website
42%
LinkedIn
34%
Newspaper ad
32%
General job board (Monster, etc.)
31%
Job aggregator (Indeed, SimplyHired, etc.)
25%
Job fair
15%
Niche job board
15%
Other (please specify)
7%
Twitter
7%
Other social media not otherwise specified
4%
Facebook
4%
0%
Job Board Doctor
10%
20%
www.jobboarddoctor.com
30%
40%
50%
60%
70%
What do seekers want from job boards?
Job Board Doctor
www.jobboarddoctor.com
24
What really matters?
Job Board Doctor
•
Quality of jobs
•
Control of resume access
•
Ease of use
•
Site focus
•
Reputation
www.jobboarddoctor.com
25
Thinking about the job board(s) you used, how important were the
following factors in choosing to use a particular job board?
Quality of jobs listed
Ability to control access to my resume
Ease of use
Reputation
Profession or industry focus
Ability for any employer to view my resume
Geographic focus
Random
Friend's/colleague's recommendation
Active Skrs
Number of jobs listed
Privacy policy
Site contact information
Ability for any employer to view my resume but…
Site design
How long job board has been in business
Advertising
0.0
Job Board Doctor
0.5
1.0
1.5
www.jobboarddoctor.com
2.0
2.5
3.0
3.5
How do candidates use job boards?
• Research employers and jobs
• Apply to jobs – either on the board or employer
site
Job Board Doctor
www.jobboarddoctor.com
What were the primary ways you have used job boards in your career
hunt?
Locate jobs - then apply directly on employer site
Research types of jobs available
Identify employers in my industry/profession
Locate jobs - then apply via job board
Research salary information
Random
Find career resources
Active Skr
Research jobs available in other geographic areas
Network with potential employers
Network with other job seekers
Other
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Job Board Doctor
www.jobboarddoctor.com
What’s useful?
• Job search
• Job alerts
• Resume posting
• Communicating with
hiring managers
Job Board Doctor
www.jobboarddoctor.com
What frustrates you about job boards?
•
Lack of response from employers (71%)
•
Fake job postings (64%)
•
Requiring registration to see jobs (58%)
•
Requiring payment to see jobs (55%)
Job Board Doctor
www.jobboarddoctor.com
30
So what about social media?
Job Board Doctor
www.jobboarddoctor.com
A Few Surprises
Job Board Doctor
•
Google+ matters: roughly 1/3 of both
groups use it for career/job activities
•
Facebook more important than LinkedIn
to Random respondent
•
LinkedIn clear leader with Active Seekers
www.jobboarddoctor.com
32
Which of the following social media tools or platforms have you used
in some way to aid your career OR search for a job?
LinkedIn
Twitter
Facebook
Google+
Pinterest
StartWire
Doostang
Quora
Random
StumbleUpon
Active Skrs
Xing
Ning
FourSquare
GovLoop
Zing
Orkut
MySpace
0%
Job Board Doctor
10%
20%
30%
40%
50%
60%
www.jobboarddoctor.com
70%
80%
90%
100%
Attitudes Toward Online Recruiting
Go ahead – tell me what you
really think.
Job Board Doctor
www.jobboarddoctor.com
Top words to describe a ‘generalist’ job
board like Monster, etc.:
Active Seekers:
#1 ‘untargeted’
#2 ‘valuable’ & ‘worthless’ (tie)
Random:
#1 ‘valuable’
#2 ‘overwhelming’
Job Board Doctor
www.jobboarddoctor.com
Top words to describe a ‘niche’ job board like
Dice, YourHoustonJobs.com, LogJobs, etc.:
Active Seekers:
#1 ‘targeted’
#2 ‘valuable’
Random:
#1 ‘valuable’
#2 ‘targeted’
Job Board Doctor
www.jobboarddoctor.com
Top words to describe a ‘social recruiting’
site like LinkedIn, etc.:
Active Seekers:
#1 ‘professional’
#2 ‘essential’
Random:
#1 ‘professional’
#2 ‘valuable’
Job Board Doctor
www.jobboarddoctor.com
Top words to describe a ‘job aggregator’
site like Indeed, etc.:
Active Seekers:
#1 ‘valuable’
#2 ‘efficient’
Random:
#1 ‘valuable’
#2 ‘efficient’
Job Board Doctor
www.jobboarddoctor.com
Recap
Job Board Doctor
•
Awareness = action: Active seekers use all career tools
at a much higher level than the population at large
•
Old habits die hard: Almost half of random respondents
use newspapers to find work
•
Mobile has its place: Used for job search and research –
but desktops/laptops rule everything else
www.jobboarddoctor.com
39
Recap
Job Board Doctor
•
Referrals really work: Over 2/3rds of respondents have
found jobs via a referral
•
Blame game: Lack of employer response to a job app
bounces back on job board
www.jobboarddoctor.com
40
Takeaways
•
Google+ actually matters: incorporate it into your marketing
•
Understand attitudes toward your service: are you ‘targeted’ – or
‘worthless’?
•
Educate your candidates: help them use your service
•
Deal with candidate frustration: generate auto-response after each
successful application
•
Don’t assume: candidates can surprise you with how little – or how
much – they know
Job Board Doctor
www.jobboarddoctor.com
Q&A
Questions?
What Job Seekers Want in 2014
Jeff Dickey-Chasins
E: thedoctor@jobboarddoctor.com
W: www.jobboarddoctor.com
T: @JobBoardDoctor
E: info@realmatch.com
W: www.realmatch.com
T: @RealMatch
Job Board Doctor
www.jobboarddoctor.com