Building and developing brand name in Vietnam
Datacommunication Company (VDC)
Vo Thi Minh Tam
Major: Business Administration
Publishing year: 2014
Supervisor: Assoc.Prof.Dr. Nguyen Manh Tuan
Research purposes:
 Research purposes:
The purpose of the thesis is focused to bring out the basic theory of building and
developing brand name, at the same time describing and recording the actual building
process of VDC brand name, thence advancing directions and solutions to enhance the
image of VDC brand name based on the evaluating results about the image of VDC brand
name.
 The mission of the research topic:
- Systematizing arguments regarding building and developing brand name, in there
specifying brand name concept, the role of brand name in market economy and
measures to develop brand name.
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Assessing the current situation of VDC brand name’s development from customer’s
point of view and subjective elements influencing the company’s brand name.
Measures in order to develop the brand name of company in the market.
New contributions:
With the assumption that the study is based on stabile conditions of the Company as
environmental factors inside and outside the company and there will not be significant
changes before and after the study.
Expected contributions of the thesis:
-
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Analysing the brand name, images of VDC in the market and the objective and
subjective reasons affecting VDC brand name.
Suggesting some brand name developing solutions and the proposals for VDC to
have better brand name, at once maintaining the leading position of VDC in the
Internet and IT field on the market.
The proposals for Vietnam Posts and Telecommunication Corporation (VNPT).