Volume 6 n Issue 2
March/April 2011
HOLLYWOOD
PHOTOS BY MARLENE PANOYAN
CHA MBER OF COM MERCE
HOLLYWOOD CHAMBER OF COMMERCE
n
Since 1921... Promoting and enhancing the business, cultural and civic well-being of the greater Hollywood community.
PREMIERE INVESTORS CLUB
Hollywood Chamber of Commerce deeply appreciates
the support of our largest member investors,
the Premiere Investors Club for their help
in furthering the Chamber’s advocacy agenda.
GOLD LEVEL PREMIERE INVESTOR
SILVER LEVEL PREMIERE INVESTORS
CIM Group
CRA/LA
Millennium Partners/Argent Ventures
Paramount Contractors & Developers
Paramount Pictures
BRONZE LEVEL PREMIERE INVESTORS
Andrews International
Author Services
Briggs Law
Capitol Records
Iron Mountain Film & Sound Archives
Original Farmers Market
2011 Civic EX Sedan
2011 Accord EX-L V6 Coupe
Special Prices for Chamber Members!
Easy Financing!
Credit Unions Welcome
6511 Santa Monica Blvd.
(323) HONDA-4-U • (323) 466-3251
www.hondaofhollywood.com
DO THE MATH!
Take advantage of Hollywood Chamber’s
Office Depot Savings Program.
• Save on office supplies, furniture, and
technology, break room supplies.
• Get FREE delivery on purchases of $50
or more (when placed before 4 p.m.).
Chamber Membership
+
= Savings $$$$
To sign up visit www.hollywoodchamber.net
or call (323)469-8311
2 n hollywoodchamber.net
n
Creating a Strong Economy
n
Promoting Hollywood
n
Political & Legislative Action
n
Networking & Promoting Your Business n Assisting the Community
HOLLYWOOD BUSINESS ADVOCATE
COVER EXCLUSIVE
Hollywood Loses 6,000 Jobs.
Chamber Calls for CEQA Reforms
Continued on Page FIVE
Installation to Honor Tippi Hedren and
Install Marty Shelton and New Board
M
ovie legend Tippi Hedren will receive
a Lifetime Achievement Award from
the Hollywood Chamber of Commerce at
its 90th Annual Installation & Awards
Luncheon on Thursday, April 7th, at the
Hollywood Roosevelt Hotel.
On the same occasion, the Chamber
will install its officers and directors for
2010 to 2011. Marty Shelton, vice president of NAI Capital Commercial Real
Estate, will be installed
as the Chamber’s
Chairman of the Board.
The day will begin
with a reception at
11:30 a.m. at the
Roosevelt Hotel, 7000
Hollywood Blvd., followed by the luncheon
at noon. Admission is Marty Shelton
$75 for Chamber members, with reserved tables of ten at $800.
Reservations can be made at www.hollywoodchamber.net.
As of press time, Gold Level Sponsors
included The Hollywood Reporter and
Millennium Partners/Argent Ventures, with
Silver Level Sponsors including CRA/LA,
Iron Mountain Film & Sound Archives,
The Original Farmers Market and
Paramount Contracting. Anyone interested
in being a sponsor should contact Kaylee
Kiecker at the Hollywood Chamber.
Hedren is an American actress and former fashion model with a career spanning
more than six decades. She is primarily
known for her roles in two Alfred
Hitchcock films, The Birds and Marnie, and
her extensive efforts in animal rescue at
Shambala Preserve, at 80-acre wildlife
habitat which she founded.
She is the mother of
actress Melanie Griffith,
and they share credits
on several productions,
notably Pacific Heights.
She has appeared in
more than 40 films. In
2003, she was honored
with a star on the
Tippi Hedren
Hollywood Walk of
Fame.
She joins a stellar list of past Chamber
honorees, which have included: Steve Allen,
Ralph Edwards, Art Linkletter, Debbie
Reynolds, Rhonda Fleming, Melissa Gilbert,
Tab Hunter, Bob Barker, Esther Williams,
Cloris Leachman, and Tony Curtis.
Shelton is a commercial real estate broker specializing in the development, retail
leasing and sale of multi-family/mixed-use
projects in the L.A. area for more than 15
Volume 6 n Issue
2
March/April 2011
HOLLYWOOD
CHA MBER OF
COM MERCE
PANOYAN
when the lawsuits have no merit, the
lengthy court process can kill a project
because developers are unable to absorb
the carrying costs of the land while fighting
off the challenge.
Perhaps the most visible Hollywood
example of the problem is with the proposed Sunset-Gordon Project. In January,
the California State Supreme Court rejected the final appeal from appellants, handing the City and developers a hollow victory. Unfortunately, it had taken two-and-a
half years to complete the case, which was
originally filed in August 2008. The developers were unable to hold on and lost the
property late last year.
PHOTOS BY MARLENE
M
ore than 6,000 jobs have been lost in
Hollywood over the past two years –
not because of the Great Recession but
because of lawsuits or the threat of lawsuits. (See sidebar on next page) The staggering loss of jobs has led the Hollywood
Chamber of Commerce to call for reform
of CEQA laws.
“Virtually all major development in
Hollywood has ground to a halt,” said
Chamber President & CEO Leron Gubler.
“The sad thing is that thousands of people
could have been put to work if it had not
been for these lawsuits or threats to sue. And
now other developers are reconsidering
doing projects in the community because
they are fearful of frivolous lawsuits.”
Gubler said the problem is that even
Plans for Paseo Plaza, Sunset & Gordon,
Emerson College and Target projects are
some of Hollywood’s developments on hold.
years. He has been involved in a variety of
commercial transactions - from bank asset
sales to shopping center sales.
He has served on the Chamber Board of
Directors since 2006, has been Treasurer
and a Vice Chair, and has co-chaired the
Economic Development Committee and
the annual Hollywood Economic
Development Summit.
Joining Shelton as Chamber officers for
the 2011 to 2012 year will be: Chris Barton
of Sunset-Gower Studios, senior vice chair;
Randy Baumberger of Paramount Pictures,
vice chair; Cindy Chong of Hollywood &
Highland, vice chair; Heather Cochran of
the Motion Picture Academy, vice chair;
Bruce Gorelick of the Renaissance
Hollywood Hotel, secretary; and Scott Moe
of SDM Advisory Group, treasurer.
Sam Smith of Genesis Financial will
also be honored as the outgoing chair of the
board.
In addition, several new board members will be sworn in for the first time,
including: Donelle Dadigan of the
Hollywood Museum, Michael Gargano of
Argent Ventures, Howard Green of the
Walt Disney Co., Don Jacinto of the
Hollywood Roosevelt Hotel, Beth Marlis
of Musicians Institute, Michael Rembis of
Hollywood Presbyterian Medical Center,
Neal Saavedra of KFI and Stanley Savage
of The Original Farmers Market.
CHAMBER BUSINESS BENEFIT
providing networking opportunities
hollywoodchamber.net n 3
HollywoodBusiness
n
Since 1921... Promoting and enhancing the business, cultural and civic well-being of the greater Hollywood community.
ADVOCATE
Volume 6
n
Issue 2
n
March/April 2011
Bimonthly Published by
HOLLYWOOD
CHA MBER OF COM MERCE
The Chair’s Message ... by Sam Smith
Moving Hollywood
Hollywood Chamber of Commerce
7018 Hollywood Boulevard
Hollywood, California 90028
MAIN (323)469-8311 • FAX (323)469-2805
www.HollywoodChamber.net
Subscription available for $25/year
Considerable effort is made to ensure accuracy
and reliability of the information published, but the
Chamber does not guarantee accuracy nor does it
assume any liability for the use of any information
published. Official positions of the Hollywood
Chamber of Commerce are taken only as a vote of
record of the Board of Directors and clearly
referenced as such in Hollywood Business.
OFFICERS
MD Sam Smith, CFP
Marty Shelton
Chris Barton
Cindy Chong
Heather Cochran
Scott Moe
Tej Sundher
Bill Farrar, Jr.
Chair of the Board
Senior Vice Chair
Vice Chair
Vice Chair
Vice Chair
Treasurer
Secretary
Imm. Past Chair
DIRECTORS
George Abou-Daoud
Randall Baumberger
Michael Druyen
Brian Folb
Laurie Goldman
Howard Green
Don Jacinto
Lillian Kuo
Carol Massie
Don Mushin
Ahmad Ouri
Mark Panatier
Fred Rheinstein
Neil Saavedra
Michael Taylor
Jeff Anthony
Donelle Dadigan
Richard Falzone
Michael Gargano
Bruce Gorelick
Philip S. Hart
Fariba Kalantari
Anastasia Mann
T. Hutson Morris-Irvin
Todd McNulty
Sharon O’Rourke
Michael Rembis
Stanley Savage
Frank Stephan
HONORARY DIRECTORS
Oscar Arslanian
Neelura Bell
Carol Cassella
Beatrice Girmala
Kerry Morrison
Don Tillman
Chris Baumgart
Jeff Briggs
Karen Diehl
John Goodwin
Rochelle Silsbee
Christi Van Cleve
STAFF
Leron Gubler
President & CEO
Mick Barrett
VP of Administration
J.J. Connaughton
Membership Account Executive
Bette Jean French
VP of Membership
Kaylee Kiecker
VP of Marketing & Business Development
Vivian Kish
Executive Assistant
Ana Martinez-Holler
VP of Media Relations
Marléne Panoyan
Director of Communications
Nicole Shahenian
VP of Public Policy
Steven Shawver
Director of Information Technology
4 n hollywoodchamber.net
M
y father was a wise and plain spoken man. One of his favorite sayings was “If you’re
not moving ahead, you’re falling behind!” Those words are especially true for
Hollywood today.
Over the course of the past few years we have seen both the economy and “greenmail”
litigants lay waste to Hollywood’s future and most of its premier development projects. As
we struggle to resurrect the renaissance of Hollywood we are met with challenges that seem
at times insurmountable. But get past them we must. In order to do so we must unite the
community forces that drive our city and focus our attention on the issues that hold us back.
Facing us head-on this year, along with our ongoing need to maintain the luster of our
community, is the challenge of finding reasonable reforms to address the misuse of the
California Environmental Quality Act
that has evolved into a cottage industry
engaged by few but harming so many.
The Hollywood Chamber of Commerce
has begun the process of bringing together a coalition of business, labor and environmental interests to find a reasonable
way to address the abuse while at the
same time strengthening this important
statute. Effective CEQA reform is critical
to moving the economy of Hollywood
forward and essential to maintaining the
quality of our community.
Another impediment to moving
Hollywood forward are those that insist
on treating Hollywood’s parking facilities as a commodity and not as a critical
resource. Thanks to the strong and effective leadership of Council President Eric
Garcetti and a united front of community leaders, Hollywood fended off the
Mayor’s effort to sell off a 50 year lease
of our most valuable parking structures
for a short term fix. A bitter sweet victory, but a victory none-the-less. Now we are faced
with the challenge of better utilizing this resource to help address the serious budget issues
we continue to face and to further enhance the retail, tourism and entertainment environment that sustains us. The Hollywood Chamber has strongly supported the establishment
of a separate parking district for Hollywood that would allow us to more effectively manage our parking resources while increasing revenue for the city.
As the Hollywood Chamber assesses its priorities for the upcoming year, it is imperative that we evaluate the mission and priorities of our other community efforts as well.
From the Walk of Fame and the long awaited beginning of its repair, to the Hollywood
Sign, to the Hollywood Chamber Community Foundation and our newly formed
Hollywood Chamber of Commerce Political Action Committee, we need to keep a laser
like focus on our greatest needs and continue to use our best assets to keep moving
Hollywood forward!
The Hollywood Chamber
has strongly supported
the establishment of a
separate parking district
for Hollywood that would
allow us to more
effectively manage our
parking resources while
increasing revenue for
the city.
n
Creating a Strong Economy
n
Promoting Hollywood
n
Political & Legislative Action
n
Networking & Promoting Your Business n Assisting the Community
HOLLYWOOD BUSINESS ADVOCATE
COVER EXCLUSIVE
Hollywood Loses 6,000 Jobs.
Chamber Calls for CEQA Reforms
Continued from Page THREE
What had been proposed on the site of
the Old Spaghetti Factory was a 23-story
project with Los Angeles’ first work-force
housing for middle income residents with
305 units. In addition, there would have
been 40,000-sq.ft. of creative office space,
13,500-sq.ft. of retail space, and a ½ acre
park for the community.
“It would have been a beautiful project
at the gateway to Hollywood,” noted
Gubler. “Instead, we now have a boardedup building, often covered with graffiti and
surrounded by a chain link fence.” The
plaintiffs had challenged the 20 percent
reduction in parking approved by the city,
even though the project was close to mass
transit and the mixed-use nature of the
project would have allowed for better maximization of parking resources at all times
of the day.
Jobs
Project
Sunset & Gordon
1601 Vine Street
Emerson College
Target
Boulevard 6200
Paseo Plaza
Chamber leaders met with Senator Curren Price to ask him to introduce a bill that would reform
and strengthen CEQA, and which would give more certainty to the process of dealing with
development challenges based on CEQA.
“Can anyone seriously argue that we are
better off with the current abandoned building and blighted conditions?” he asked.
The Chamber has met with local legislators, who represent Hollywood, and
asked for their support to reform the CEQA
process. Currently, 13 bills have been
introduced in the legislature, that would
reform CEQA. The
Chamber has also
on Hold in Hollywood
been working on a
Construction Jobs
Permanent Jobs
draft bill that would
400
100
help to shorten the
347
483
timeline for CEQA
600
50–60
reviews.
125-150
400
“Almost every2,200
600
one supports the
300
750
aims of CEQA, but
there is a problem
that the judges do not stick to the timelines
outlined in the state law,” said Sheri
Bonstelle, of Jeffer Mangels Butler &
Mitchell LLP, who has been working with
the Chamber’s Economic Development
Committee to research and draft a bill.
“The judges interpret the law liberally
without realizing how devastating delays
can be for projects.”
“This is the Chamber’s number-one
priority for 2011,” said Gubler. “We are
interested in a reasonable approach that
protects the interests of all parties. We are
under no illusion that it will be easy to get
reforms passed, but it is something that
needs to be done.”
CHAMBER BUSINESS BENEFIT
representing the interests of business with government
Hollywood Chamber of Commerce PAC
Contributions to Hollywood Chamber of Commerce PAC are not tax deductible as
charitable contributions for federal income tax purposes. Hollywood Chamber of
Commerce PAC may accept unlimited contributions from individuals, businesses and
political committees. Hollywood Chamber of Commerce PAC (FPPC ID# 1326981)
777 S. Figueroa Street, Suite 4050, Los Angeles, CA 90017, Scott Moe, Treasurer.
Return completed fax to (323)469-2805.
Enclosed is my contribution, payable to Hollywood Chamber of Commerce PAC for:
q $5,000
q $1,000
q $500
q $100
q Other $________________
The following information is required by State Law:
CREDIT CARD INFORMATION (If paying by credit card)
Name: ____________________________________________________________________________________________________________________
Street Address (No P.O. Boxes): ____________________________________________________________________________
City/State/Zip: ______________________________________________________________________________________________________
Occupation: ___________________________________________________________________________________________________________
Employer: _______________________________________________________________________________________________________________
(If Self-Employed, Name of Company)
Home Phone: ( _____________ ) _____________________________________
Business Phone: ( _____________ ) _____________________________________
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q MasterCard
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Signature: ____________________________________________________________________________________________________________
This credit card is a
q Personal
q Business credit card
hollywoodchamber.net n 5
HOLLYWOOD CHAMBER OF COMMERCE
n
Since 1921... Promoting and enhancing the business, cultural and civic well-being of the greater Hollywood community.
PUBLIC POLICY
Plan to Lease Hollywood
Parking Garages Derailed
Three of the nine public parking garages proposed in the lease were in the heart of Hollywood:
Parking garages at 6370 Sunset Blvd. at the Cinerama Dome, 1718 N. Cherokee Ave., and 6801
Hollywood Blvd. at Hollywood & Highland.
T
hanks to strong opposition from the
Hollywood Chamber of Commerce,
the Hollywood Property Owners Alliance
and other business and residential groups
in Westwood, a proposal by the City of Los
Angeles to lease nine parking garages to
the private sector for 50 years has been
rejected.
The City Council, led by Council
President Eric Garcetti, voted 12 to 0 to
reject an appeal from Mayor Villaraigosa
to strip out protections for Hollywood and
to continue with the planned lease.
“When we first learned about the proposal in late October, the future looked
bleak,” said Chamber President & CEO
Leron Gubler. The proposal, which by that
time was moving fast, was needed to close
a $53-million gap in the City budget for the
current fiscal year. City officials said that
without the lease, the City would have to
lay off up to 1,000 employees.
“What they lost sight of in the headlong
rush to lease the garages was the impact it
would have on business community,”
noted Gubler. “If the original proposal had
been approved, we would have seen huge
price spikes that would have severely damaged our ability to build a retail district in
Hollywood. Local residents would have
voted with their feet and would have
shopped where parking was free or competitive.”
Maximum parking rates at Hollywood
& Highland could have risen to as much as
$4.80 an hour in the first year of the proposed lease.
The Chamber and HPOA met with City
officials and was able to convince them of
the need to include guarantees to protect
Hollywood businesses within the “Request
for Proposals” (RFP) that was to have been
issued to interested parties. The City sent
out the RFP and discovered that no one was
willing to submit a proposal if they had to
guarantee the retail parking rates.
“The fact that no one was willing to bid
with these stipulations confirms our fears
of what would have happened had the original proposal been approved,” commented
Gubler. “It would have set back the revitalization of Hollywood by decades.”
Gubler said that special appreciation
needs to go to Council President Garcetti
for protecting Hollywood’s interests.
Without his strong support, the victory
would not have been possible.
Garcetti suggested that the City explore
other options including:
1 the possibility of the CRA paying off
the debt on the garages and creating a
parking district;
2 involving the City’s own pension
funds in some manner;
3 selling individual garages to stakeholders such as the CIM Group that
owns Hollywood & Highland; or
4 modernizing the garages and adjusting
rates to bring in more revenue for the City.
The Chamber and HPOA both are
working with the City to determine how
the City can increase its return from the
garages and how the community can protect its interests.
“Obviously, if we do nothing, then
another proposal to lease the garages could
eventually arise,” noted Gubler. “It is in
everyone’s interest to use this incident as a
‘wake-up call’ and to develop a plan that
works for the City and for Hollywood.”
CHAMBER BUSINESS BENEFIT
representing the interests of business with government
Hollywood Chamber of Commerce Announces
its Support of the NBC Universal Evolution Plan
The
Hollywood
Chamber
of
Commerce Board of Directors recently
endorsed the highly anticipated NBC
Universal Evolution Project.
The
Evolution plan proposes to upgrade and
improve NBC Universal’s production and
post production facilities while providing a
revitalized entertainment destination, modern office space and a new residential
neighborhood with 35-acres of open space.
The Hollywood Chamber’s support came
after extensive review of the Evolution
Draft Environmental Impact Report
(DEIR).
More than a year ago, the Hollywood
Chamber’s Economic Development
Committee established a NBC/U subcommittee to ensure that Hollywood’s concerns
and issues were addressed. After careful
6 n hollywoodchamber.net
review of the DEIR, the Chamber’s subcommittee submitted several recommendations to the Evolution Plan to help best preserve the interests of the greater
Hollywood business community. The
Chamber’s recommendations included
several ideas to help reduce traffic; the
establishment of a major grocery store, dry
cleaner, and specialty restaurants amongst
the retail planned for the project; establishing an adequate mixture of home ownership and rental units within the project to
foster long-term commitment to the community; and encouraged the developers to
provide timely notification to businesses &
residents in Hollywood for pending lane &
road closures and alternate routes during
each phase of the construction.
The
Hollywood
Chamber
of
Hollywood Chamber reviewed and endorsed
the NBC/Universal Evolution Plan
Commerce will keep you informed as this
important project continues to make its
way through the City’s planning process.
For further information on the NBC
Universal Evolution Plan, please visit
http://nbcuniversalevolution.com.
CHAMBER BUSINESS BENEFIT
creating a strong economy
n
Creating a Strong Economy
n
Promoting Hollywood
n
Political & Legislative Action
n
Networking & Promoting Your Business n Assisting the Community
HOLLYWOOD BUSINESS ADVOCATE
PUBLIC POLICY
Hollywood Businesses
Optimistic for 2011
Hollywood Chamber
Positions on March 8,
Los Angeles City
Ballot Measures
A
O
benchmark survey of Hollywood
Chamber members shows that a slight
majority of businesses had an average or
below-average year in 2010, but that most
businesses are optimistic about 2011.
The survey, conducted in January,
showed that 51 percent of businesses rated
2010 as average or below. However, 70 percent said that they predicted 2011 would be
a better than average year for business.
A total of 41 percent said their business
was up in 2010, while 34 percent said business was down, and 23 percent said there
was no change. About 23 percent of companies said that they did layoffs in 2010,
while 36 percent said that they hired additional employees.
When asked to rank the City of Los
Angeles as to its business friendliness, 62
percent ranked the city as average or below.
As a follow up question, we asked how the
City could improve its business friendliness.
Members were not shy in their responses.
The most frequent suggestion was to
streamline the business tax procedure and to
reduce the gross receipts tax. One respon-
dent said, “City business taxes are capricious
and we are fearful that the business may be
taxed within an incorrect business type.”
Another said, “There is too much red
tape. The City doesn’t lend a helping hand to
resolve issues, and makes every encounter
with it so complicated and confusing that
even the brightest of minds and experts have
difficulty navigating their way through the
system, never mind the expense.”
Other suggestions included to provide
financial incentives for businesses to locate
in L.A., change the restrictions on parking
after 6 p.m., to reduce red tape, deal with
homeless issues, make it a simple procedure to open a business, to not privatize
city parking garages, to reduce fees and
expedite permits, to improve transparency,
to regulate street characters and vendors,
and to be more development friendly.
Thirteen percent of members responded to the survey, which the Chamber plans
to conduct on an annual basis.
CHAMBER BUSINESS BENEFIT
creating a strong economy
Hollywood Chamber DC Delegation
to Meet with Obama Administration
Officials and Local Members of Congress
to Advocate Hollywood Interests
A
delegation of representatives from the
Hollywood Chamber of Commerce will
visit Capitol Hill May 2 to 4, to advocate
issues of importance to Hollywood and the
greater Los Angeles region. Each year the
Chamber’s Legislative Action Committee
spearheads the annual advocacy trip to educate Members of Congress on issues including: transportation funding for Los Angeles,
housing and homelessness initiatives, education and work-force development, antipiracy legislation, and tourism.
This year, the Hollywood Chamber will
also be participating in the regional advocacy efforts of Los Angeles on the Hill, a
delegation of over 200 business and community leaders from throughout Los
Angeles County that will be convening in
Washington to meet with members of
Congress and Obama Administration officials on priorities important to the Southern
California economy. “Recognizing the
importance of regional cooperation in
order to get the LA economy moving
again, the Hollywood Chamber of
Commerce is excited to participate in the
Los Angeles on the Hill advocacy efforts”
stated Leron Gubler, the Hollywood
Chamber’s President & CEO. “With so
much at stake for Hollywood and communities throughout Southern California, it is
important that as a region, we can show
Congress that Southern California speaks
with a united voice on the major issues
concerning our economic recovery”.
If you are interested in participating in
this or future Chamber advocacy trips,
please contact the Chamber’s Vice
President of Public Policy, Nicole
Shahenian at 323-468-1373 or via e-mail at
Nicole@hollywoodchamber.net.
n March 8, 2011 Los Angeles residents voted on a number of key
issues. These were the positions of the
Hollywood Chamber:
SUPPORTED Measure G: Police and
Fire Pension Reform - Would raise retirement age for new police and fire officers
from 55 to 62 and require workers to contribute 2 percent of salary to cover health
costs.
OPPOSED Measure H: Campaign
Contributions - Would reform local campaign laws to ban political contributions
from those who have contracts with or are
bidding on city contracts exceeding
$100,000.
OPPPOSED
Measure
I:
DWP
Accountability - Would create an Office of
Public Accountability for DWP and serve
as a ratepayer advocate for consumers.
SUPPORTED Measure J: DWP Budget Would require DWP to submit its budget,
and estimate its annual transfer to the city’s
general fund earlier to coincide with the
council’s budget debate.
NO POSITION on Measure L: Library
Funding - Would increase allocation for
city libraries from .0175 to .03 percent of
property owners’ assessed valuation.
NO POSITION on Measure M:
Marijuana Tax - Would impose 5 percent
tax on medical marijuana sold at clinics
allowed to operate in LA.
SUPPORTED Measure N: Campaign
Matching Funds - Would reform local
campaign laws to increase public matching
funds for candidates and would bring the
City into compliance with the recent
Supreme Court decisions on campaign
finance laws.
OPPOSED Measure O: Oil Extraction
Fee - Would impose a quarterly tax of
$1.44 on each barrel of oil produced from
each oil well located within the City.
NO POSITION on Measure P: Reserve
Fund - Would establish contingency and
emergency reserve accounts.
SUPPORTED Measure Q: City
Employment Provisions - Would provide
for charter changes including expanding
automatic civil service exemptions to
include Deputy Chiefs of Fire, limiting
number of applicants testing for civil service positions.
CHAMBER BUSINESS BENEFIT
CHAMBER BUSINESS BENEFIT
representing the interests of business with government
representing the interests of business with government
hollywoodchamber.net n 7
HOLLYWOOD CHAMBER OF COMMERCE
n
Since 1921... Promoting and enhancing the business, cultural and civic well-being of the greater Hollywood community.
PROMOTING HOLLYWOOD
Chamber Promotes Hollywood to Local and Foreign
Press at the 8th Annual Awards Media Center
T
he Chamber’s 8th
Annual Awards Media
Center was a terrific success during Oscar® week!
Hollywood was showcased
to over 100 media outlets,
including CNN, KABC,
Reuters,
IMDB,
E!
Entertainment, and the
Associated Press. Media
guests from places like
New Zealand, India,
Austria, Russia, and the
UK, were pampered and
informed while they
learned more about the
Hollywood community. Around 140 media representatives from around the world visited the Chamber’s 8th Awards Media Center over two days.
The Chamber’s Award
Media Center was a central location for press
media a true feel of what is available in
Dadigan (Hollywood Historic Trust), Donald
to obtain information and interviews from a
Hollywood. The Da Vinci Exhibit offered
Haber (BAFTA), Gloria Pink (Pink’s Hot
variety of Chamber members and the press
complimentary tours, author Gaelyn Whitley
Dogs), Rosemary Lord (‘Hollywood Now &
raved about their experience. “It was great to
Keith gave autographed copies of her book
Then’ author), and Gaelyn Whitley Keith
be treated like a celebrity at the Media
and other sponsors such as LA Inc. and
(‘Father of Hollywood’ author.) The media
Center,” said a press agent from NBC.
Universal Studios ensured that the press was
left with satisfied appetites, a strong knowlAdding that “we look forward to this every
informed and engaged. Delicious menu samedge of our partners, and special goodie bags
year!” L’Oréal Paris was the presenting sponplings were available from Pink’s Hot Dogs,
to remind them of their visit to Hollywood!
sor and treated press and attendees to
The Happy Ending, Maui and Sons, Hard
Special thanks to Councilman Tom LaBonge
makeovers, consultations, and samples of
Rock Cafe, Hooters of Hollywood and
who offered the press a tour of the famous
their product. Hollywood & Highland generMcDonald's while Legacy Entertainment
Hollywood Sign up close and personal.
ously offered prime space just above the red
provided beverages from Victory H2O, Adult
To promote your business in the next
carpet for the Media Center, and ELS was
Chocolate Milk, Chadwick Bay, and
annual Awards Media Center, please contact
able to convert the empty retail space into an
Sharkwater Liqueur. Special interviews were
Kaylee Kiecker Vice President of Marketing
impressive ‘showroom.’ Cirque de Soleil pergiven by Leron Gubler (Hollywood
and Business Development for the Chamber
formers were on hand to entertain the media,
Chamber), Ana Martinez (Hollywood Walk
at kaylee@hollywoodchamber.net.
Indian Motorcycle brought in their 2011
of Fame), John Pavlik (Walk of Fame
CHAMBER BUSINESS BENEFIT
Indian Chief, and the Hollywood Museum
Nominating Committee), Christie Van Cleve
promoting your business
provided an elaborate display to give the
(Hollywood Historic Trust), Donelle
23rd Annual Hollywood Expo Returns to
Universal Hilton on Wednesday March 23
H
ollywood’s top businesses, restaurants, hotels,
and attractions will showcase
their goods and services to
hundreds of event planners,
celebrity assistants, travel
writers, concierges, and
chamber members who are specifically
looking for new and exciting services. The
Expo features menu samples from the
area’s best restaurants, a variety of complimentary cocktails, and excellent networking opportunities! With over 400 people
attending, the Annual Hollywood Expo is
an ideal setting to showcase your new product and to also remind the community of
8 n hollywoodchamber.net
what you have to offer. The
2011 Hollywood Expo is presented by Kaiser Permanente
and The Hollywood Reporter.
Gold Level sponsors include:
The Hollywood Museum,
The Universal Hilton Hotel,
and U.S. Bank. Silver Level sponsors
include: Author Services, Discover
Hollywood, Holiday Inn Express, LA Inc.
and Yellow Cab Company. Bronze Level
Sponsors include: Global Messaging,
Madame Tussauds, Paramount Contractors
& Developers, and Starline Tours. For more
information on the 23rd Annual Hollywood
Expo, please contact Kaylee Kiecker, Vice
President of Marketing and Business
Development for the Hollywood Chamber
at kaylee@hollywoodchamber.net
Exhibit space is limited and available on a
first come, first served basis. The annual
Hollywood Expo is one of the Chamber's
best-attended networking event. Admission is
$10 for members and $20 for future members.
When: Wednesday, March 23
from 5:00pm – 7:30pm
Where: Universal Hilton Hotel
Grand Ballroom
555 Universal Terrace Parkway
Universal City, CA 91608-1001
Sponsorship rates start at $500
Exhibitor rates start at $375
CHAMBER BUSINESS BENEFIT
promoting Hollywood
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Creating a Strong Economy
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Promoting Hollywood
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Political & Legislative Action
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Networking & Promoting Your Business n Assisting the Community
HOLLYWOOD BUSINESS ADVOCATE
WALK OF FAME
Hollywood Walk Of Fame Committee
Now Accepting Nominations for 2012
N
ominations for the Hollywood Walk of Fame are now being
accepted by the Hollywood Chamber of Commerce. Deadline
for submission is May 31, 2011 at 12 noon. All nominations will be
considered at the annual Walk of Fame Committee meeting to be
held in June. The committee will make selections for the year 2012.
Nomination applications can be obtained by downloading at
www.hollywoodchamber.net or by sending a self-addressed,
stamped envelope to:
Walk of Fame Committee
c/o Hollywood Chamber of Commerce
7018 Hollywood Boulevard, 2nd Floor
Hollywood, CA 90028
The Walk of Fame categories include motion pictures, television, radio, recording and live theatre. The committee will select
approximately 12-15 names for insertion into the Walk. When
nominating an individual or group, the sponsor must submit a
photo, a bio and the nominee’s qualifications as well as a list of
contributions to the community and civic-oriented participation. A
letter of agreement from the nominee or his/her management must
be included with the application.
The Hollywood Chamber has unveiled seven stars so far in 2011 on the
famous Hollywood Walk of Fame. From left: (top) Stan Lee, Colin Firth,
Donald Sutherland, (above) Adam Sandler, John Langley, Alec Baldwin
and (below) Zubin Mehta all received stars in the last two months.
Ceremonies are open to the public. Events begin at 11:30 a.m.
Early arrival is advised. Visit www.WalkOfFame.com
CHAMBER BUSINESS BENEFIT
promoting Hollywood
Heard on the World-famous
Hollywood Walk of Fame
“What would the world do
without music? Zubin has
entertained millions of
people all over the world.
We have been waiting for
you to get your star for
many years Zubin. This man
is always traveling the world.
This time we got you! Zubin
is more than a conductor, he
is a mensch and he speaks
Yiddish very well. Zubin is a
mensch because when I had
my stroke, I was very depressed and feeling sorry for
myself. Before a flight to England, he and his wife Nancy
came to visit me to cheer me up. That is why he is a
mensch.” -- Kirk Douglas on Maestro Zubin Mehta
Setting the standards for
world-wide communication
Your
communication
needs understood
with results
Stargirl Fun-facts on the Boulevard
Joanne Woodward was the first celebrity to be
photographed in front of her Walk of Fame star.
Follow Stargirl: Twitter at wofstargirl
Facebook at Hollywood Walk of Fame
877.246.8877 • www.wrightcolor.com
ask for Sandy Benson
hollywoodchamber.net n 9
n
HOLLYWOOD CHAMBER OF COMMERCE
Since 1921... Promoting and enhancing the business, cultural and civic well-being of the greater Hollywood community.
NETWORKING EVENTS
Chamber’s LOHO
Program Scheduled to
Re-launch in May 2011
Buca di Beppo Universal Citywalk
Hosts Chamber’s April Mixer
L
I
ast October, the Chamber’s Tourism
Committee launched a special promotion geared towards residents of Southern
California to entice them to re-discover
Hollywood. The promotion was named
“LOHO” (Locals Only Hollywood Offer)
and offered a savings of up to 50 percent off
on major attractions in Hollywood. Due to
the success of the first run and the significant media attention the program garnered,
the Committee decided to
make this an annual event,
and add a ‘buy-in’ opportunity so that an advertising
component could be added.
Kaylee
Kiecker,
the
Chamber’s VP of marketing and Business
Development, credits the hard work of the
Committee co-chairs, Tej Sundher and Jim
O’Callaghan, who have made tremendous
strides in securing marketing dollars and
negotiating advertising packages.
So far, the Committee co-chairs have a
commitment of $30,000 from partners,
which will get the program close to
$400,000 worth of advertising packages. In
order to make this program work with the
new components, the LOHO program will
have to wait to re-launch in May of 2011.
The month of May, like October, is a slower
month for tourism and for the attractions and
ample time to plan for promoting the new
LOHO. Committee co-chair Tej Sundher of
Hollywood Wax Museum said, “Enticing
local residents to experience Hollywood in
May would give a much-needed jump start
to the tourism season, when their friends and
families arrive. The extra time can also allow
for a stronger marketing campaign and
secure more advertising dollars.”
Co-chair Jim O’Callaghan of LA Inc,
has been successful in securing close to
$400,000 worth of advertising. With strong
campaigns through radio, billboards, bus
backs, and social media outlets, the cochairs are confident that LOHO will
become a familiar event for all locals in the
greater Los Angeles area. O’Callaghan is
looking forward to “working with the local
businesses and the Hollywood Chamber to
make this May’s LOHO a tremendous success and great way of showing off all the
hard work everyone has put into making
Hollywood a great place to visit.” For more
information, please contact Kaylee Kiecker
at Kaylee@hollywoodchamber.net.
CHAMBER BUSINESS BENEFIT
promoting Hollywood
10 n hollywoodchamber.net
t’s time to get Bucafied!”
Buca di Beppo, an authentic Italian restaurant offering
flavorful Italian cuisine, is
hosting the Chamber’s April
28th mixer. Guests will be
treated to samplings of
Buca’s dishes while enjoying an ambience true to the
spirit of Italian culture. The
mixer will be held from 5:30
p.m. to 7:30 p.m. Cost to
attend is $10 for members
and $20 for future members,
which includes delicious
appetizers and two beverages. Buca di Beppo is located in Universal Citywalk at
1000 Universal Studios
Boulevard. Self parking is
$10; with the Curious
George lot the most convenient to the restaurant location (exit from North 101 to
Universal Studios Drive or
use Cahuenga Boulevard).
RSVP to rsvp@hollywoodchamber.net, or visit www.hollywoodchamber.net.
The first Buca di Beppo opened its doors
in 1993 in the basement of a Minneapolis
apartment building. Since that time the com-
pany has expanded to 87
locations nationwide, and its
first location in Europe
recently opened just outside
of London.
Dishes enjoyed for generations in villages throughout Italy inspire the menu,
giving Buca its authentic
Italian fare. Innovative, new
recipes inspired by Northern
and Southern Italian cuisine
go beyond the traditional
style creating the unforgettable “Buca experience”.
Buca’s dishes are meant to
be shared making it a perfect
destination for group gatherings, special events and celebrations. Menu items
include unforgettable appetizers, salads, pastas, pizzas,
entrees, desserts, beer and
fine wine.
Go to www.bucadibeppo.com or call (818)5099463 for more information
and reservations. Join us for “mangia &
vino!” at Buca di Beppo!
CHAMBER BUSINESS BENEFIT
providing networking opportunities
Belmont Village Hosts Chamber’s May Mixer
B
elmont Village Senior
Living of the Hollywood
Hills will host the Chamber’s
May mixer The mixer will be
held from 5:30 p.m. to 7:30
p.m. on Thursday May 26th
on the lovely patio of
Belmont Village, located at
2051 N. Highland Avenue. Please note the
venue is on the west side of Highland.
Parking is no charge in the Belmont
Village garage. Admission is $10 for members and $20 for “future members”, which
includes appetizers and two beverages.
Belmont Village is a beautiful facility
offering independent and assisted living for
seniors. Director of Community Relations,
Dawneen Lorance, stated, “We are
renowned across the senior care industry
for distinctive design, high standards for
life safety, and a reputation for quality.
Residents enjoy chef-prepared meals,
housekeeping, transportation, social activi-
ties, and support from a well-trained staff.”
Belmont Village also serves the needs of
individuals with Alzheimer’s disease and
memory loss through its proprietary
Person-Centered Living™ and Circle of
Friends™ programs. For more information, please call (323)874-7711 or visit
www.belmontvillage.com.
Enjoy great food while making new
business connections! RSVP to rsvp@hollywoodchamber.net.or visit www.hollywoodchamber.net.
CHAMBER BUSINESS BENEFIT
providing networking opportunities
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Creating a Strong Economy
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Promoting Hollywood
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Political & Legislative Action
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Networking & Promoting Your Business n Assisting the Community
HOLLYWOOD BUSINESS ADVOCATE
MEMBER SPOTLIGHTS
THE FELIX IN HOLLYWOOD TOUR COMPANY
GARDEN OF EVA LANDSCAPE DESIGN GROUP INC.
At long last Hollywood history is at hand...on foot! Unlock the
secrets, glamour, anecdotes, and stories of “Old Hollywood” in a
specially designed 90-minute walking tour. Hollywood historian
Philip Mershon has incorporated years of research into
this fascinating, one-of-akind adventure. Philip stated,
“We’ll talk about how
Hollywood (the town) happened and why Hollywood
(the business) happened here.
We’ll discover the origins of
four major film companies,
three radio networks, three television networks, three record companies, and 3 world class recording studios. You’ll even see the
location of the neighborhood bootlegger who delivered to the studios! “Small-sized groups ensure a “VIP experience”. For more
info visit www.felixinhollywoodtours.com or call (323) 929-0302.
Garden of Eva Landscape Design Group is a full-service Los
Angeles residential and commercial landscape design, contracting
and maintenance company – insured, bonded and licensed (Lic.
853306) by the State of California. Known for eco-friendly and sustainable “green” gardens, featuring drought-tolerant local and
Mediterranean plant
species, owner Eva
Knoppel stated, “We
are equally at home
designing English-style perennial gardens, gardens featuring native
wildflowers, vegetables and herbs as well as contemporary, Zeninspired minimalist gardens. By covering all aspects of a garden’s
creation or expansion, we offer our clients a budget-conscious, timesensitive matrix that provides for better communication, accountability and feedback.” Garden of Eva offers clients a full range of services including conceptual design, hardscape, irrigation, installations,
water features, lighting and specialty maintenance. Chamber members will receive a 10 percent discount! To view many Eva
Knoppel’s landscape creations, please visit www.garden-of-eva.com,
or call (323) 461-6556 for an appointment.
FILM NOIR TOURS
Explore “Old Hollywood” with Film Noir Tours. Living history
guides dressed in 1940’s attire will escort guests on such unique
tours as “The Black Dahlia” walking tour. Travel the footsteps of
the infamous fem fatale and see where she lived, dined and danced
in 1946 “Noir Hollywood”. Walking tours are held on Saturdays
and Sundays from 11 a.m. to
2 p.m. and 3 p.m. to 5 p.m.
Film Noir Tours will also
be offering WWII jeep tours
of WWII Hollywood sites
with Willy’s jeeps. Once-amonth jeep rides take participants
through
WWII
Hollywood hangouts and the
resting places of celebrities
who served in WWII. Space
is limited and advanced
reservations are required.
Additional Film Noir Tours
include
walking
tours
through downtown Los
Angeles which explore old
“Film Noir” movie locations
and sites. President Charles
Morfin stated, “Film Noir Tours is committed to bringing back to
life the colorful history of the 1940’s era in Los Angeles and
Hollywood.” Please visit www.filmnoirtours.com for further
details and to make reservations.
BETA ISRAEL TEMPLE
Dr. Ernesto A. Moshe Montgomery, Chief Rabbi of The Beta Israel
Temple, is a “British Jamaican Jewish seer and kabalist.” The spiritual leader of Beta Israel African-American Jewish temple of Los
Angeles, Dr. Montgomery has appeared in local, national and international publications regarding his predictions and prophecies. Dr.
Montgomery is a retired Jamaican police commander and a graduate
of the University of Judaism / Department of Continuing Education
in Los Angeles. Dr. Montgomery states through his service to the
British Intelligence service MI-5 during World War II, his efforts
“have been credited to the Allied victory and have been of service to
humanity.” Please call (818) 705-4740 for more information.
THE HEMOPHILIA FOUNDATION
OF SOUTHERN CALIFORNIA
The mission of the Hemophilia Foundation of Southern California is
to improve the quality of life and build community for families and
individuals living with hemophilia or other bleeding disorders by
offering a variety of programs and services that educate, advocate and
support their needs. One of the many worthwhile programs the foundation provides is a
medically-staffed summer camp for children.
The camp provides kids with an opportunity to
have fun while learning how to manage
their illness and become productive adults.
Help support the Hemophilia Foundation of
Southern California, and the Send a Youth to
Camp by calling 323-525-0440 to make a
donation. Located at 6720 Melrose Avenue in
Hollywood, foundation office hours are 9 a.m.
to 5 p.m. Monday through Friday. For more information please visit
us at www.hemosocal.org, or call (323) 525-0440
HIGH ARTE INTERNET MARKETING, GRAPHIC,
MEDIA & WEB DESIGN
High Arte is an internet marketing, graphic, media and web design
firm that combines marketing expertise with an imaginative
approach to its creative services. High Arte works with start-ups,
professionals and corporations to develop or focus their marketing
strategy by providing the tools, web
design and on-line business development
to implement video and media production, email, and direct-mail marketing,
search engine optimization, social media
marketing, corporate branding and communications. CEO & Creative Director
Bolen High stated, “High Arte will do
whatever’s necessary to implement our
clients’ strategy and make their business visible, viable and most of
all profitable.” Chamber members will receive a 10 percent discount. For more information please call (323) 656-6517,
info@higharte.com or visit www.higharte.com. Office visits by
appointment only please.
hollywoodchamber.net n 11
HOLLYWOOD CHAMBER OF COMMERCE
n
Since 1921... Promoting and enhancing the business, cultural and civic well-being of the greater Hollywood community.
MEMBER SPOTLIGHTS
SENIOR WELLNESS PROGRAM OPENS AT ALSC
THE LEUKEMIA & LYMPHOMA SOCIETY
Los Angeles City officials and the Hollywood Chamber celebrated the opening of the Senior Wellness Program at Assistance
League of Southern California (ALSC) Hollywood Senior
Multipurpose Center in March. Pictured from left are Councilman
Tom LaBonge; Barbara Linski, Executive Director of Hollywood
Senior Multipurpose Center; Council President Eric Garcetti;
Wendy Overmire, President of
ALSC; and Laura Trejo, General
Manager, Dept. of Aging. The
center gears toward healthy
aging and fitness through evidenced based programs, preventative health screenings and
socially engaging activities.
These programs are provided
with the assistance of Partners in Care Foundation. The
Hollywood Senior Multipurpose Center is located at 1360 N. St.
Andrews Place in Hollywood. For more information call
(323)957-3900 or visit www.assistanceleague.net.
On October 1st Sunset Gower Studios in Hollywood welcomes the
2011 Light The Night Walk benefiting The Leukemia & Lymphoma
Society (LLS). That night, teams of LA businesses, families and
other groups will gather for an inspirational evening of hope for
survivors, in tribute to the lives of lost loved ones, and to raise
funds for life-saving cancer research and patient support. LLS is
the world’s largest health organization dedicated to funding blood
cancer research and providing education and
patient services. Its mission: Cure leukemia, lymphoma, Hodgkin’s disease and myeloma,
and improve the quality of life of patients and their families. Please
contact Tiffany Scott, Campaign Manager at (310) 846-4731,
tiffany.scott@lls.org or visit www.lls.org. For team registrations
please visit www.lightthenight.org/los.
HOLLYWOOD HAIR DESIGN CELEBRATES 45 YEARS
Tom LaBonge recently congratulated Anthony (Tony) Morales
(left) of Hollywood Hair Design for 45 years of service. Starting
his business in 1966, Morales boasts “I still have three of my original clients!” His workspace is
full of photos from over the years,
including photos of his family.
Tony is quite the humanitarian,
and
was
recognized
by
Councilman Woo in 1998. Tony
is a friendly, meticulous and
experienced barber and hair stylist who has given his business a
truly unique look. Known for his generosity, Tony gives clothing
and money for those who have none. For a unique haircut experience, support Tony’s business and receive a haircut of true quality
and detail. Hollywood Hair Designs is located at 5255 Hollywood
Blvd. in main Thai Town shopping center and has been in business
as Tony says, “before Thai Town was even here.”
ENJOY THE BEACH AT MAUI & SONS BAR & GRILL
Chamber officials celebrated the ribbon-cutting ceremony of Maui
& Sons in February. Patrons were greeted with hulu dancers and
invited to enjoy food, drinks, and
entertainment. Stemming from
the surf wear company, they offer
an authentic island escape at 6708
Hollywood Blvd. in the courtyard
of the Egyptian Theater. From the
largest outdoor patio on
Hollywood Blvd. surrounded by
palm trees and tiki umbrellas to
the hanging sharks and surfboards, this is one destination that
can’t be missed. Enjoy Hawaiian
BBQ style cuisine, large fresh
exotic cocktails. Sip on a Mai Tai
enjoy the Lava Wings that range
in heat from ‘moderate’ to
‘insane.’ For details, please visit
www.mauiandsonsbarandgrill.com.
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TAN MAN OF HOLLYWOOD
Tan Man, located at the corner of
Sunset and La Brea in Hollywood, is
a value-priced tanning salon offering
five levels of UV tanning, as well as
both air brush and magic spray tanning. Great package offers include
unlimited tanning from just $18.99 monthly, or only $99.99 unlimited yearly - that’s just $8 a month! Tan Man has been seen on and
featured on Fox, E network and on ABC’s “Best of LA” as “the
best tanning salon in Hollywood”. Call (323) 822-8269 or stop by
Tan Man at 7117 ½ Sunset Boulevard to visit. Convenient on line
sign up is available by visiting www.TanManTanning.com, and
hours of operation are 7 a.m. to 11 p.m.
TRU HOLLYWOOD
Located at 1600 Argyle in
Hollywood, Tru Hollywood offers
patrons the feel of a 1950’s
Hollywood supper club and live
entertainment venue. Located in a beautiful, classic, multi-level
building originally built in 1948, Tru Hollywood has a gorgeous
open-air patio overlooking the main room, elegant 1950’s decor with
hardwood flooring, European sparkling-diamond walls and lavish
furnishings. The main floor has two bars with crystal waterfalls, and
burlesque dancing. The basement is a cozy lounge area with dining
and warm furnishings. “Tru Hollywood is a “truly” unique venue
inspiring a lot of Hollywood buzz”, stated President George Younan.
For more information and reservations please visit www.truhollywood.com, or call (323) 461-1600.
ZIPCAR HOLLYWOOD – WHEELS
WHEN YOU WANT THEM
Zipcar is the world’s leading car-sharing service with more than 530,000
members and 8,000 vehicles. Zipcar is
located in major metropolitan areas (including Los Angeles) and
college campuses throughout the United States, plus offers services in Canada and the United Kingdom. With more than 30 makes
and models of self-service vehicles available by the hour or day,
Zipcar offers residents and businesses an alternative to the high
costs and hassles of owning a car. To join or get more information,
visit zipcar.com/la or, for information about how to sign up your
business, visit zipcar.com/business.
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Creating a Strong Economy
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Promoting Hollywood
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Political & Legislative Action
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Networking & Promoting Your Business n Assisting the Community
HOLLYWOOD BUSINESS ADVOCATE
MEMBER SPOTLIGHTS
Hollywood Arts
Council Presents
25th Annual
Charlie Awards
T
he Hollywood Arts Council
will present the 25th Annual
Charlie Awards
Luncheon
on
Friday, March
25th, starting at
11:30 a.m. in the
Blossom Room
at the historic
Hollywood Roosevelt Hotel at
7000 Hollywood Boulevard.
Emceed by ABC7’s George
Pennacchio, celebrity guests
will present awards to individuals and companies for significant contributions to the arts
and Hollywood. The 2011
Charlie Awards honorees
include: Larry King (Media
Arts); Sunset Gower Studios
(Hollywood Arts); Hollywood
Tower/Hollywood
Labelle
(Architectural Arts); Celebration
Theatre (Theatre Arts); L. Ron
Hubbard’s Writers of the Future
(Literary Arts – Inaugural
Presentation in this new award
category); Starline Tours
(Entertainment Arts); and Nine
O’Clock Players/Assistance
League (Community Arts).
The Annual Charlie Awards
help support Project S.O.A.R.
(Students Overcoming All Risks),
the Hollywood Arts Council’s
After School Art Workshops held
in eight Hollywood area elementary schools, and its Annual
Children’s Festival of the Arts
held each August at Paramount
Pictures.
An online auction for oneof-kind celebrity items, shows,
arts, etc. is being held at
www.biddingforgood.com/hollywoodartscouncil in advance
of the Charlie Awards. The 25th
Annual
Charlie
Awards
Luncheon is open to the general
public. Tickets are $100 each.
For reservations and information, please call 323-462-2355
and visit the website www.hollywoodartscouncil.org. Valet
Parking is available.
CHAMBER BUSINESS BENEFIT
providing networking opportunities
HOLLYWOOD CHAMBER WELCOMES THIRTY NEW MEMBERS
Ask about the many benefits of joining the Hollywood Chamber of Commerce...
AboutHollywood.com
Dave Ockum
PO Box 18521
Beverly Hills, CA 90209
(323) 825-4000
High Arte / Internet Marketing,
Graphic & Web Design
Bolen High
1341 N. Crescent Heights, #203
West Hollywood, CA 90046
(323) 656-6517
Patch.com
David Peck
331 N. Maple Drive
Beverly Hills, CA 90210
(310) 621-3814
Archer Classic Hollywood Tours,
Inc.
Kay S. Dougherty
24801 Riverchase Drive., #118
Valencia, CA 91355
(888) 502-8687
Jackie’s Hair A Go Go
Jackie Walls
838 Foothill Blvd.
LaCanada Flintridge, CA 91011
(818) 790-2652
PIP Printing and Marketing
Services
Darlene Michener
15826 Ventura Blvd.
Encino, CA 91436
(818) 986-9245
Atmosphere Creative
Alex Dena
4519 Sunset Blvd.
Los Angeles, CA 90027
(323) 664-1635
Jose O’Malley’s
Glenda Kelley
6057 Harold Way
Hollywood, CA 90028
(323) 337-2226
Roland Communications
Annet Peairs
11333 Moorpark St., #417
Studio City, CA 91602
(818) 509-3080
The Beta Israel Temple
Ernesto A. Moshe Montgomery
PO Box 1829
Hollywood, CA 90078
(818) 705-4740
L. Ron Hubbard Public Relations Office
Monica Sanzpolo
1308 L. Ron Hubbard Way
Los Angeles, CA 90027
(323) 953-3292
Tan Man of Hollywood
Adam Cox
7117 ½ Sunset Blvd.
Hollywood, CA 90046
(323) 882-8269
California Butcher Block
Stephen Kfoury
4172 Belvedere St.
Irvine, CA 92604
(949) 355-4887
Lexington
Jeremy Chin
1718 Vine St.
Hollywood, CA 90028
(323) 461-1700
Tim Overbeck
c/o 7018 Hollywood Blvd.
Hollywood, CA 90028
Café Entourage
Nazareth Abovian
1600 Vine St., Unit 3
Hollywood, CA 90028
The Leukemia & Lymphoma
Society
Tiffany Scott
6033 W. Century Blvd.
Los Angeles, CA 90045
(310) 846-4731
California Dance Inc.
Richard Heiman
PO Box 2009
Wrightwood, CA 92397
(714) 865-7509
Time Warner Cable
Business Class
Isreal Argueta
17777 Center Court Drive, Suite
800
Cerritos, CA 90703
(310) 925-0384
Maui and Sons
Sunset Entertainment Group
6708 Hollywood Blvd.
Hollywood, CA 90028
TJS Services, Inc.
Gigi St. Johns
20521 Quedo Drive
Woodland Hills, CA 91364
(877) 554-8577
Merrill Lynch
Michael Greer
350 S. Grand Ave., 27th Floor
Los Angeles, CA 90071
(213) 236-1072
Tru Hollywood
George Younan
1600 Argyle Ave.
Los Angeles, CA 90028
(323) 461-1600
Garden of Eva Landscape
Design Group
Eva Knoppel
743 N. Hudson Ave.
Los Angeles, CA 90038
(323) 461-6556
mygofer.com
Robb Murphy
6310 W. 3rd St.
Los Angeles, CA 90036
(310) 497-7834
World Wide Wadio
Richard Frank
6464 Sunset Blvd., Suite 1180
Hollywood, CA 90028
(323)957-3399
Film Noir Tours
Charles Morfin
PO Box 93661
Hollywood, CA 90093
(714) 583-2470
Partylite Gifts, Inc.
Betty Fox
c/o HCOC 7018 Hollywood Blvd.
Hollywood, CA 90028
(818) 562-1880
Zipcar
Richard Paisner
25 First Str., 4th Floor
Cambridge, MA 02141
(866) 494-7227
Cochran Creative Media
Vanessa Cochran
c/o 7018 Hollywood Blvd.
Hollywood, CA 90028
(917) 903-8199
hollywoodchamber.net n 13
HOLLYWOOD CHAMBER OF COMMERCE
n
Since 1921... Promoting and enhancing the business, cultural and civic well-being of the greater Hollywood community.
CHAMBER HIGHLIGHTS
Chamber’s Bootcamp
Introduces New SBA
Lending Programs
E
xciting news for small businesses: owners could get up to $250,000 in capital
under new loan initiatives from the federal
government. On Friday, March 25th Roberto
Barragan, President of the Valley Economic
Development Center (VEDC), will speak to
Chamber members about the new
Community Advantage loan and Small Loan
Advantage programs to be launched this
spring. Loans are made directly to smallbusinesses via nonprofit lenders including
the VEDC, and through larger, existing SBA
lenders such as banks. The new loan policies
are expected to be good news for small-business owners, particularly in low – to moderate – income communities, those less than
two years old, and those owned by veterans.
Don’t miss this important presentation
brought to you by the Chamber’s Small
Business Committee and the VEDC. The
Business Bootcamp will be held from 8:30
a.m. to 10:30 a.m. on Friday March 25th in
the Chamber offices, located at 7018
Hollywood Boulevard. Admission is $10, and
advanced reservations are required as space is
limited. Discounted (with validation) valet
parking at the Roosevelt Hotel is $3.30. Light
refreshments will be served. Please RSVP by
noon Thursday March 24 to ensure your
reservation! RSVP to rsvp@hollywoodchamber.net or visit www.hollywoodchamber.net.
CHAMBER BUSINESS BENEFIT
providing valuable information to help your business
Business Resource Books
were Mailed in February
Copies of the new
Hollywood Business
Resource Book 2011
were mailed to the
membership and to
other businesses in the
greater
Hollywood
area. This book is just
one of the many ways
your Hollywood Chamber is working to
benefit its members and their businesses
in Hollywood. The annual guide has a
distribution of some 10,000 copies and
offers a glimpse of Hollywood’s
entertainment industry, dining and
nightlife. We hope you find this a valuable
reference tool when you are looking for
help, entertainment, or old friends in
Hollywood–we know it will bring business
to those of you who advertise in its pages.
14 n hollywoodchamber.net
Hollywood Chamber Honors Two Local Heroes
The Hollywood Chamber honored Council
District 13 staffer Mitch O’Farrell and Captain
Beatrice Girmala of LAPD Hollywood Division
for their outstanding leadership in dealing with
the issues of characters, CD vendors and rogue
tour operators on Hollywood Boulevard.
Pictured from left are Los Angeles City Council
President Eric Garcetti, Mitch O’Farrell,
Chamber chair Sam Smith, and Cpt. Girmala.
Chamber Welcomes New Members in March
Hollywood Chamber’s March mixer was generously hosted by Public Kitchen & Bar at
the Roosevelt Hotel introducing an exciting new addition to the 1920’s landmark.
Guests also had a brief tour of the ‘Spare Room’ and ‘Beacher’s Madhouse.’ Chairman
Sam Smith welcomed these new members: Stephen and Loni Kfoury, California
Butcher Block; Rick Heiman, California Dance Inc.; Sara Shults, Williams Data
Management; Jackie Walls, Jackie’s Hair A Go Go; Tiffany Scott, Leukemia &
Lymphoma Society; Fred Maypark and Godfrey Harris, Da Vinci Exhibit; Betty and
Billy Fox, Partylite Gifts, Inc.; Darlene Michener, PIP Printing & Marketing Services;
Adam Cox, Tan Man Of Hollywood; Patrick Whalen, PRG.
Hollywood Chamber’s Community
Foundation Presented New Grant
During the March mixer at the Public Kitchen & Bar, the
Hollywood Chamber Community Foundation Chairman Bill
Farrar (left) presented Theatre West a grant for $1,250 at
the March mixer at Public Kitchen & Bar. The funds will help
transportation costs for children from LAUSD & Hollywood,
to go to schools directly and teach performing arts.
Chamber Welcomes New Members in January
Hollywood Chamber’s March mixer was generously hosted by Public Kitchen & Bar at
the historic Hollywood Roosevelt Hotel. Chairman Sam Smith welcomed new
members: Dave Ockun, Abouthollywood.Com; Whitney Rosensen, Art Dimensions
Inc.; Dena Alex, Atmosphere Creative; Ernesto Moshe Montgomery, Beta Israel
Temple; Vanessa Cochran, Cochran Creative Media; Charlie Morfin, Film Noir Tours;
Eva Knoppel, Garden Of Eva Landscape Design Group; Bolen High, High Arte; Brett
Hyman, Night Vision Entertainment; Anna Bakalis and Alec Tuckman, Patch.Com;
Yanick Godbout, Québec Government Office in L.A.; John Saffell, TJS Services, Inc.;
Richard Frank, World Wide Wadio; and Tim Overbeck.
n
Creating a Strong Economy
n
Promoting Hollywood
n
Political & Legislative Action
n
Networking & Promoting Your Business n Assisting the Community
HOLLYWOOD BUSINESS ADVOCATE
CHAMBER FUNDRAISING
Chamber’s Community Foundation Introduces
the 2011 Heroes of Hollywood Fundraiser!
F
ormerly known as the
‘Women
of
Distinction’ Fundraiser,
the new ‘Heroes of
Hollywood’ luncheon
will open the door for
new companies, organizations, and individuals
to be recognized as a hero
in Hollywood.
“Taking a distinguished event and updating it to create more
opportunities seemed like
the right thing to do,”
said event co-chair
Kathleen Cook, Director of Sales and
Marketing at the Hollywood Heights
Hotel. Kathleen was also co-chair of last
year’s
Women
of
Distinction event and
knows first-hand what the
fundraiser needed. “We
have this great pool of
companies and people in
Hollywood that are doing
incredible things. If we
can honor them and raise
more funds for our local
non-profits, it is our
responsibility to do just
that,” she said.
Also co-chairing the
event is Carole Sarian,
Senior Vice President of
the CrisCom Company. Having been
involved with the Hollywood Chamber for
years, and new to the Foundation
Committee, Carole applauded the years of
accomplishment
that
Women
of
Distinction afforded the Community
Foundation. “Through the Foundation, its
Board, and past event co-chairs, we have
given out more than $600,000 in grants
over the past decade. To transition ‘Women
of Distinction’ into ‘Heroes of Hollywood’
is an ideal fit.” Carole continued, “I feel
very privileged to be involved in helping
organize this special and unique event honoring the true “Heroes of Hollywood.”
For information on the event, how to
sponsor, and how to nominate your Hero of
Hollywood, please visit www.hollywoodchamber.net
CHAMBER BUSINESS BENEFIT
assisting the community
CHAMBER THANKS RENEWING MEMBERS
1601 Cahuenga Corp. / DBA: Spotlight Room
7950 West Sunset
Acey Decy Equipment Company
Air Parts International Sales Inc.
AmGraph
Amoeba Music
Angstrom Lighting
AT&T External Affairs – Los Angeles
bang. Comedy Theatre
Best Western Hollywood Hills
Best Western Hollywood Plaza Inn
Beverly Center
Broadreach Capital Partners
C B S Inc., Television City
Café La Boheme
California State University, Los Angeles
University
Campus Hollywood, Inc.
Catalina Bar & Grill
Chase
Children of the Night
Church of Scientology – Celebrity Centre Int’l.
CIM Group, Inc.
Comfort Inn & Suites
CoolRide
Cottage Industries Construction /
Lic#918881
Cushman & Wakefield
Deluxe Laboratories, Inc.
Dos Burritos
Ecclesia Hollywood @ The Hwd. Pacific
Theatre
EFILM Digital Laboratories
El Capitan Theatre
El Floridita Restaurant
Extra Space Storage #1012
First Entertainment Credit Union
First Presbyterian Church of Hollywood
Fortune Entertainment
GETTLOVE
Holiday Inn Express
Global Messaging Network
Go! Goldman Organization
Hard Rock Cafe Hollywood on Hollywood Blvd.
Hollywood Awards, Inc.
Hollywood Downtowner Inn
Hollywood Media Center
Hollywood Police Activities League
Hollywood Roosevelt Hotel
Hollywood Souvenir Outlet
Hollywood Tower
Hollywood-Los Feliz Kiwanis Club
Hollywood-Vine Dental Office
I.M. Chait Gallery / Auctioneers
Iguana Vintage Clothing
Jennie Cooks Catering
K T L A, Inc
Katsuya Hollywood
L.A. SHARES
LA Marathon LLC
LAS Engineering, Inc.
LegalZoom.com
Line 204 LLC
Linoleum City, Inc
Los Angeles Galaxy
Los Angeles Marriott Burbank Airport Hotel
Los Angeles Youth Network
Loteria Grill
Major Properties
Marilynn Bradbury / Ramsey Shilling
Associates
Mayfair Market
Mels Drive-In
Ms. Juliet Parr
New South / Central Parking Systems
NewFilmmakers LA
Ocean Way Recording Inc.
Paul A. Strabala CPA
Picky Print Production, Inc.
Pinnacle Designs
QueensCare Family Clinics
Renee Cohen
Rotary Club of Hollywood Foundation
SERVPRO
Silvers Investment Company
So Cal Storage-Hollywood
Sony Pictures Entertainment
Special Event Management, Inc.
Sperry Van Ness
Step-Up on Second
Sunset Bronson Studios
Sunset Gower Studios
Susan Grisanti, Guitarist
Sweet Love Hangover
Tanya Hart Communications, Inc.
Terri Gerger, Sotheby’s International Realty
The American Legion-Hollywood #43
The Bowery
The CW Network
The Gas Company
The Hanover Company
The Production Group Studios
The Saban Free Clinic
Tom LaBonge Councilmember District 4
Village Pizzeria Hollywood
West Hollywood Marketing & Visitors
Bureau
Winnie Cooper
HOLLYWOOD CHAMBER OF COMMERCE
n
Since 1921... Promoting and enhancing the business, cultural and civic well-being of the greater Hollywood community.
TESTIMONIAL
Why I’m A Chamber Member!
“I’ve been involved with the
Hollywood Chamber of
Commerce for nearly ten
years and can’t even
imagine a day when I would
not be. The Chamber
represents the interests of
not only those who do
business in or with Hollywood, but also
represents the business of Hollywood.
They are a Chamber that works hard for its
members, but they are also the world famous
Hollywood Sign and Walk of Fame. Few
chambers can boast this sort of visibility for
their community and businesses. Though the
Sportsmen’s Lodge Events Center is not in the
physical boundaries of Hollywood, we wouldn’t
dream of giving up the opportunity to invest in
membership with this iconic chamber!”
Elizabeth McDonald
Sales Manager, Sportsmen’s Lodge Events Center
12833 Ventura Blvd., Studio City. (818)755-5010
HOLLYWOOD
CHA MBER OF COMMERCE
Promoting Hollywood
Assisting the Community
Creating A Strong Economy
Political & Legislative Action
Networking & Promoting Your Business
PRESORTED
FIRST-CLASS MAIL
U.S. POSTAGE PAID
GLENDALE, CA
PERMIT NO. 1233
7018 Hollywood Boulevard • Hollywood, CA 90028
Main (323)469-8311 • www.HollywoodChamber.net
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www.hollywoodchamber.net
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