Concourse | 258616: The Business of Entertainment Page 1 of 7 UCLA • UCLA EXTENSION • ARTS • ENTERTAINMENT STUDIES 258616: THE BUSINESS OF ENTERTAINMENTMGMNT-X 403.31 Fall 2015 Section 1 4 Credits 09/24/2015 to 12/17/2015 Modified 07/22/2015 MEETING TIMES Class Meetings: April 9 - June 18 Thursday, 7:00 PM to 10:00 PM, UCLA: 1102 Perloff Hall Class Meeting: May 2 Saturday, 10:00 AM to 1:00 PM, UCLA: 1102 Perloff Hall DESCRIPTION With the entertainment industry converging into a worldwide mass media, both business and operation models continue to rapidly evolve. This introductory course for producers, directors, development personnel, and aspiring media executives examines the business issues associated with the entertainment industry. Through lectures, discussions with industry guests, and case studies, instruction focuses on current business and production issues and introduces new business models to navigate content onto new technology platforms. Some history is highlighted to provide a context for current practice. The course also features opportunities to meet senior entertainment industry executives. Topics include financing, contracts, intellectual property issues, licensing, product placement, marketing and publicity, ratings, the impact of piracy, understanding and leveraging new technologies, and marketing and distribution. By the end of the course, students should have an understanding of the opportunities available in the business of entertainment. OBJECTIVES https://uclaextension.campusconcourse.com/view_syllabus?course_id=3947 8/26/2015 Concourse | 258616: The Business of Entertainment Page 2 of 7 For students to have the knowledge and the understanding of how entertainment projects are viewed as products and how those products are put through the multiple distribution channels around the world. MATERIALS Required Texts and Materials THE BIZ (Fourth Edition) by Schuyler M. Moore (ISBN 978-1935247043) - available at the UCLA Bookstore at LuValle Commons. Recommended Texts and Materials THE $11 BILLION YEAR – Anne Thompson THE BUSINESS OF MEDIA DISTRIBUTION – Jeff Ulin THE BIG PICTURE - Edward Jay Epstein DISNEY WAR - James B. Stewart BLOCKBUSTER: HOW HOLLYWOOD LEARNED TO STOP WORRYING AND LOVE THE SUMMER - Tom Shone THE WHOLE EQUATION: A HISTORY OF HOLLYWOOD - David Thomson AN EMPIRE OF THEIR OWN: HOW THE JEWS INVENTED HOLLYWOOD -Neil Gabler MONEY AND MOVIES - David Puttnam XTERNAL LINKS (more posted on Canvas – the list below is a subset): Wall Street Journal (www.wallstreetjournal.com (http://www.wallstreetjournal.com)) Forbes (www.forbes.com (http://www.forbes.com)) Fortune (http://money.cnn.com/magazines/fortune/ (http://money.cnn.com/magazines/fortune/)) CNN (www.cnn.com (http://www.cnn.com)) Business Week (www.businesweek.com (http://www.businesweek.com)) Variety (http://www.variety.com/ (http://www.variety.com/)) The Hollywood Reporter (http://www.hollywoodreporter.com (http://www.hollywoodreporter.com)) Motion Picture Association of America (www.mpaa.org (http://www.mpaa.org)) Academy of Television Arts and Sciences (www.emmys.tv (http://www.emmys.tv)) Academy of Motion Pictures Arts and Sciences (www.oscars.org (http://www.oscars.org)) Screen Daily (www.screendaily.com (http://www.screendaily.com)) Deadline (www.deadline.com (http://www.deadline.com)) TheWrap.com (www.thewrap.com (http://www.thewrap.com)) Digital Ramblings (www.digitalramblings.com (http://www.digitalramblings.com)) Kidscreen.com (www.kidscreen.com (http://www.kidscreen.com)) WorldScreen (www.worldscreen.com (http://www.worldscreen.com)) Other links as suggested https://uclaextension.campusconcourse.com/view_syllabus?course_id=3947 8/26/2015 Concourse | 258616: The Business of Entertainment Page 3 of 7 EVALUATION Student Expectations Students are expected to read the articles provided in Canvas every week, students are expected to participate positively, cohesively and collectively in the final group projects and the students are expected participate in class with enthusiasm and consistency every week. Breakdown Grading Criteria Percentage of Final Description Assignments/Quizzes 25% Midterm 25% Final/Presentation 30% Attendance/Punctuality 10% Participation 10% TOTALS: 100% Grading Scheme Grade Percentage Letter Grade Pass/Fail 90-100% A Pass 80-89% B Pass 70-79% C Pass 60-69% D Fail >59% F Fail A grade of ‘C’ or better is considered a passing grade. Certificate students must take 400 level courses for a grade. Please note that ALL COURSE GRADES ARE FINAL. https://uclaextension.campusconcourse.com/view_syllabus?course_id=3947 8/26/2015 Concourse | 258616: The Business of Entertainment Page 4 of 7 COURSE POLICIES Course Format: Web-Enhanced This course is primarily conducted through in-person course sessions, using Canvas (the learning management system at UCLA Extension) to access materials provided by the instructor. Course materials delivered through Canvas may include: ■ Course announcements and communications ■ Readings, links, videos, and other media ■ Assignment submission areas and grades Please note that no hard copies of course materials will be made available in class; please print any reference materials necessary in advance of your course session. It is your responsibility to be aware of all assignments, due dates and guidelines. Note the following points about online course components at UCLA Extension: ■ Students must have basic computer skills, including the use of word processing software, email, and the ability to use internet browsers such as Firefox, Safari, or Chrome in order to complete activities and assignments in Canvas. ■ Students should familiarize themselves with Canvas and are responsible for meeting the minimum technical requirements for using Canvas. ■ For more information about the Canvas learning management system, please visit: http://student.uclaextension.edu/our-platform/overview/ (http://student.uclaextension.edu/our-platform/overview/) ■ For information about the technical requirements for web-enhanced courses, please visit: http://student.uclaextension.edu/support/technical-requirements/ (http://student.uclaextension.edu/support/technical-requirements/) Planning Your Study Time To plan your study time, it is estimated that you will spend 3 hours per week "in class" with the instructor and approximately 7 additional hours per week outside of class studying for exams, reading, and completing assignments. Depending on the extent of your academic preparation and recent college-level coursework in this topic area, the amount of study time needed may vary considerably. INSTITUTIONAL POLICIES https://uclaextension.campusconcourse.com/view_syllabus?course_id=3947 8/26/2015 Concourse | 258616: The Business of Entertainment Page 5 of 7 Student Conduct Students are subject to disciplinary action for several types of misconduct or attempted misconduct, including but not limited to dishonesty, such as cheating, multiple submission, plagiarism, or knowingly furnishing false information to the University; or theft or misuse of the intellectual property of others or violation of others' copyrights. Students are encouraged to familiarize themselves with policy provisions which proscribe these and other forms of misconduct at: https://www.uclaextension.edu/Pages/str/StudentConduct.aspx (https://www.uclaextension.edu/Pages/str/StudentConduct.aspx) Services for Students with Disabilities In accordance with the Americans with Disabilities Act of 1990, UCLA Extension provides appropriate accommodations and support services to qualified applicants and students with disabilities. These include, but are not limited to, auxiliary aids/services such as sign language interpreters, assistivelistening devices for hearing-impaired individuals, extended time for and proctoring of exams, and registration assistance. Accommodations and types of support services vary and are specifically designed to meet the disability-related needs of each student based on current, verifiable medical documentation. Arrangements for auxiliary aids/services are available only through UCLA Extension’s Services for Students with Disabilities at (310) 825-7851 or by email at access@uclaextension.edu (mailto:access@uclaextension.edu). For complete information see: https://www.uclaextension.edu/Pages/str/StudentswithDisabilities.aspx (https://www.uclaextension.edu/Pages/str/StudentswithDisabilities.aspx) Incompletes Your instructor may post the interim grade Incomplete/I if at the end of the class your overall work is of passing quality but a portion could not be submitted for understandable reasons (e.g. illness). It is your responsibility to petition your instructor for permission to submit work late and to provide an explanation, and it is his or her sole decision whether to accept the explanation. If permitted, the Incomplete/I grade will be posted and a time frame defined for you to submit the missing work, ranging from one to twelve weeks. Incomplete/I grades that remain unchanged after twelve weeks will lapse to F, NP or U. Receiving an I grade entitles you to submit only the missing work your instructor has agreed to accept late, and does not allow other work to be retaken or oblige UCLA Extension to provide continuing access to course materials via Canvas. The Incomplete/I grade is not an option for courses that do not bear credit, such as 700, 800, or 900-level courses. For complete information, see: https://www.uclaextension.edu/pages/str/FormsCredit.aspx (https://www.uclaextension.edu/pages/str/FormsCredit.aspx) ADDITIONAL ITEMS https://uclaextension.campusconcourse.com/view_syllabus?course_id=3947 8/26/2015 Concourse | 258616: The Business of Entertainment Page 6 of 7 About Your Web-Enhanced Course Web-Enhanced courses meet in-person and make use of an online presence to varying degrees. You will access the learning management system, Canvas, for course documents such as your syllabus and course materials. Please note the following about online course components at UCLA Extension: ■ Students must have basic computer skills, including the use of word processing software, email, and the ability to use internet browsers, such as Safari, Firefox, or Chrome. ■ Students are responsible for meeting the technical requirements of Canvas and familiarizing themselves with the Canvas Learning Management System. ■ What are the basic computer specifications for Canvas? https://guides.instructure.com/m/4214/l/82542-what-are-the-basic-computerspecifications-for-canvas (https://guides.instructure.com/m/4214/l/82542-whatare-the-basic-computer-specifications-for-canvas) ■ Which browsers does Canvas support? http://guides.instructure.com/s/2204/m/4214/l/41056-which-browsers-doescanvas-support (http://guides.instructure.com/s/2204/m/4214/l/41056-whichbrowsers-does-canvas-support) ■ It is your responsibility to keep a copy of all assignments and work submitted, and to be aware of all assignments, due dates, and course guidelines. Campus Safety Escorts For students taking classes held on the UCLA campus and in and around Westwood Village, the UCLA Police Department provides a free walking escort service every day of the year from dusk until 1 a.m. Community Service Officers (CSOs) are available to walk students, faculty, staff members and visitors to and from anywhere on campus, in Westwood Village, and in the village apartments. CSOs are uniformed students who have received special training and are employed by the UCLA Police Department. To obtain an escort, please call (310) 794-9255 and allow 15 to 20 minutes for your escort to arrive. For complete information, see: https://www.ucpd.ucla.edu/services/communityservice-officers-csos/evening-escorts (https://www.ucpd.ucla.edu/services/community-serviceofficers-csos/evening-escorts) SCHEDULE When Topic Notes Week 1 INTRO ARTICLES INTRODUCTION TO THE BUSINESS OF ENTERTAINMENT: Overview Presentation and Class Structure (CONFIRMED - Randy Greenberg) https://uclaextension.campusconcourse.com/view_syllabus?course_id=3947 8/26/2015 Concourse | 258616: The Business of Entertainment Page 7 of 7 When Topic Notes Week 2 DEAL MAKING/AGENTS/ATTORNEYS (Guest Speaker: TBA) IP/CONTENT (CONFIRMED - Randy Greenberg Presentation) Required Book: Chap #1- 5 and IP & CONTENT ARTICLES Week 3 CONTENT & RIGHTS: What Every Producer Needs to Know to Survive & Thrive (Guest Speaker TBA) FINAL PRESENTATION GROUPS ANNOUNCED Required Book: Chapters 6–8 & 12 and PRODUCER/IP CONTENT ARTICLES Week 4 STUDIO STRATEGY & CONTENT (Guest Speaker TBA) STUDIO ARTICLES Week 5 FINANCING & STUDIO ACCOUNTING PRESENTATION (CONFIRMED - Randy Greenberg Presentation) FINANCING/INCENTIVE ARTICLES & STUDIO ACCOUNTING ARTICLES Week 6 THEATRICAL (Guest Speaker TBA) THEATRICAL ARTICLES Week 7 MID-TERM MID-TERM (50 Questions with Essays) Week 8 HOME ENTERTAINMENT (Guest Speaker TBA) HOME ENTERTAINMENT ARTICLES Week 9 LICENSING/MERCHANDISING (Guest Speaker TBA) LICENSING/MERCHANDISING ARTICLES Week 10 WW TV & DIGITAL MARKET (Guest Speaker TBA) TV & DIGITAL MARKET ARTICLES Week 11 GAMING / SOFTWARE / APP (Guest Speaker TBA) GAMING ARTICLES Week 12 DIGITAL ENTERTAINMENT DISTRIBUTION ( Guest Speaker TBA) DIGITAL DISTRIBUTION FINAL REVIEW ARTICLES FINAL PRESENTATIONS UPLOADED TO CANVAS MODULE 12 (on Sunday June 14th @ Midnight) https://uclaextension.campusconcourse.com/view_syllabus?course_id=3947 8/26/2015