A magazine for Canada’s high school guidance counsellors
MADE IN CANADA
2015/16 MEDIA KIT
As a full-time high school guidance counsellor, I find the publication covers a wide range of topics which are
highly relevant and practical. There have been a few occasions when articles in the magazine offered insight into
a current situation with students, or heightened my awareness on a topic which later required my attention. The
career features are insightful, and can be shared easily with students. Reading the Canadian School Counsellor is
a quick and interesting way to participate in professional development!
Kim Apperley, Guidance Counsellor
Garden Valley Collegiate, Winkler, MB
I find the magazine very relevant … that is to say it speaks to many of the challenges we face on a daily basis. It
is informative and thought provoking. I like that it is a Canadian publication that features Canadian heroes / role
models.
Lorraine McKinnon Hodgson, Department Head Student Services
Byrne Creek Secondary School, Burnaby, BC
Canadian School Counsellor Magazine is a valuable resource in our student services department. Each issue
contains articles that focus on, and relate to, relevant issues for Alberta youth. The Fall 2011 issue cover story
Transitioning to High School proved to be beneficial in our school adjusting and developing our student transition
program. In addition, the publication contains advertisements and links to post-secondary programs and options
for students that our counselors promote with students. I look forward to reading each publication.
Heather Martin, Grade 10 Counsellor
Westwood Community High School, Fort McMurray, AB
Canadian School Counsellor is one of the best professional magazines I’ve read in a long time. I am most impressed
by the comprehensive selection of articles – there really is something for everyone from grief counselling to the
effects of noise pollution. It has the kind of articles that we always seek regarding how to care for our students and
then goes one or two steps further presenting us with thoughts about taking care of ourselves. Ideas are presented
with clarity and humour … who knew a tidy desk is so important! The magazine is also visually appealing while
offering a variety of useful resources for both counsellors and students.
Laura Leitch, Student Services and COOP Head
Bishop Tonnos Catholic Secondary School, Ancaster, ON
WHAT OUR READERS SAY
2015/16 MEDIA KIT
MADE IN CANADA
Advertising Contact: Donna Billey
1-888-634-5556 x 103
dbilley@marketzone.ca
H
igh school guidance counsellors are among the
most influential figures in our secondary school
system. Both advocate and advisor, today’s
counsellors not only assist students through a variety
of issues, they help them make informed choices about
their education and career goals that will ultimately
shape the course of their lives.
National Distribution: 3,400 print and 6000 electronic copies
Canadian School Counsellor is the only national magazine created specifically for high school guidance counsellors in Canada. The magazine
is nationally distributed to all 3,400 high schools across the country at key times during the school year: February, May, September and
November.
Bilingual Content
Spanning the nation, reaching an audience of both English and French readers, each issue of Canadian School Counsellor publishes bilingual
content which is reflected in its translation of the cover story and secondary editorial features..
Targeted Readership
Our readership is 100% qualified. Each issue of both our print and digital magazines are sent directly to the most current listing of school
guidance and career counsellors – our mailing list is internally monitored and regularly maintained to ensure its accuracy.
Newsstand Quality Design / Must-Read Content
Between the covers of Canadian School Counsellor you’ll find high quality editorial tailored to the reader’s professional needs – advising
students of post secondary requirements and how to gain access to the financial assistance available to make enrollment possible – two
of the most prominent concerns among today’s high school students, we’ve got it covered. From the latest developments in their field, to
one-on-one interviews with renowned experts, along with the most recent updates on today’s trending topics, all content is designed to
engage and inform today’s guidance counsellors.
Maximum Value Exposure
Canadian School Counsellor magazine maximizes your advertising dollars as it is the only publication of its type that specifically targets high
school and career counsellors in Canada. While other school counsellor magazines include in their circulation; elementary, middle and
junior high schools, our magazine will be received exclusively by those professionals who directly counsel young people that are making
decisions about career and post secondary education opportunities.
Environmentally Conscious
Canadian School Counsellor magazine is published using state of the art environmentally sound printing processes and prints on recycled
certified paper every issue.
CONTACT:
Donna Billey, Account Executive
Market Zone Productions Ltd.
177 McDermot Avenue, Suite 200
Winnipeg, Manitoba R3B 0S1
T: 1-888-634-5556 x103
F: 204-515-1185
E: dbilley@marketzone.ca
www.marketzone.ca
2015/16 MEDIA KIT
MADE IN CANADA
Net Full-Colour Rates Per Issue
1X
2X
3X
4X
Double Page Spread
Outside Back Cover
Inside Front Cover
Opposite Inside Front Cover (page 3)
Opposite Table of Contents
Inside Back Cover
$4600.00
$3800.00
$3400.00
$3400.00
$3400.00
$3150.00
$4450.00
$3650.00
$3250.00
$3250.00
$3250.00
$3000.00
$4300.00
$3500.00
$3100.00
$3100.00
$3100.00
$2850.00
$4000.00
$3200.00
$2800.00
$2800.00
$2800.00
$2550.00
PRIME POSITIONS ALLOTTED ON A FIRST-COME, FIRST-SERVED BASIS
Full Page
2/3 Page
1/2 Page Island
1/2 Page
1/3 Page
1/4 Page
1/6 Page
$2975.00$2900.00$2825.00
$2525.00
$2400.00$2325.00$2250.00
$2000.00
$2100.00
$2025.00
$1950.00
$1700.00
$1700.00$1625.00$1550.00
$1400.00
$1300.00$1225.00$1150.00
$1000.00
$975.00$925.00$875.00
$750.00
$800.00$750.00$700.00
$650.00
SPECIAL REQUEST AD PLACEMENTS ALLOTTED ON A FIRST-COME, FIRST-SERVED BASIS
Direct Mail / Outsert Opportunities
Distribute multi-page promotional materials or DVD’s that contain detailed information about your organization and what it has to offer to
Canada’s high school aged youth. This flexible advertising option allows you to target your message to the specific regions of the country
that you want reach!
2015/16 Production Schedule
Distribution Date
Materials Deadline
Back To School 2015
Winter 2015
Spring 2016
Summer 2016
August 27/15
November 21/15
February 26/16
May 27/16
August 14/15
November 4/15
February 10/16
May 11/16
The Digital Edition of Canadian School Counsellor
As a sustainable alternative to the print copy of Canadian School Counsellor magazine, each issue is available in a digital format.
This high end, fully interactive publication is delivered electronically to over 6,000 guidance and career resource professionals
across Canada. In today’s society, this eco-friendly publication is proving to be the preferred format for a growing number of
magazine readers.
Placing your advertisement in the print version of Canadian School Counsellor magazine will automatically ensure you’re a part of
the digital format in which all ads are hyperlinked, allowing readers direct access to your website.
Digital Advertising Options/Rates
Per Issue
Integration of Video Clips, exclusive
Sponsorship Positions Vertical Banner, rotating
Sponsorship Positions Horizontal Banner, rotating
Integration of Flash elements
$200 per minute – minimum charge of $600
(320 pixels w X 120 pixels h, FLV format)
$400 per spot (120 pixels w X 600 pixels h)
$400 per spot (468 pixels w X 60 pixels h)
$100 per element
Enhance your organization’s presence in the widely distributed digital format of Canadian School Counsellor magazine with highly visible
banner ads or videos! VIEW ISSUE ARCHIVES HERE: http://marketzone.ca/csc-issue-archive/
2015/16 MEDIA KIT
MADE IN CANADA
Advertising Contact: Donna Billey
1-888-634-5556 x 103
dbilley@marketzone.ca
Magazine Specifications
Size
WidthHeight
Canadian School Counsellor magazine is printed to superior
offset printing standards on quality certified recycled stock, saddle
stitched and trimmed to 8.5” x 11” dimensions.
Double Page Spread Bleed
17.25"
11.25"
Full Page No Bleed
7"
9.5"
Full Page Bleed
8.75"
11.25"
2/3 Page Horizontal
7"
6.33"
2/3 Page Vertical
4.639"
9.5"
1/2 Page Horizontal
7"
4.556"
1/2 Page Vertical
3.416"
9.5"
1/2 Page Vertical Island
4.583"
7"
Upload your press-ready material or your high-resolution
images and logos as well as desired text to:
1/3 Page Square
4.583"
4.583"
https://dropbox.hightail.com/file-and-document-upload
1/3 Page Horizontal
7"
3"
1/3 Page Vertical
2.21"
9.5"
1/4 Page Horizontal
4.556"
3.416"
1/4 Page Vertical
3.416"
4.556"
1/6 Page Horizontal
4.556"
2.21"
1/6 Page Vertical
2.21"
4.556"
1/8 Page Horizontal
3.416"
2.21"
1/8 Page Vertical
2.21"
3.416"
Artwork Requirements
For optimum reproduction all digital colour files should be
supplied in CMYK mode at 300 dpi resolution. Grayscale
artwork should be provided at 300 dpi, and line art should be
at 600 dpi.
Accepted file formats are high-resolution PDF, EPS, TIFF or JPEG.
All fonts should be embedded in the file.
Full bleed ads should have no less than a .5" or 3p0 interior
margin on all sides.
Upload Instructions
Design Services
The publisher offers a complimentary professional ad design
service available for magazine and direct mail advertisers.
Direct Mail / Outsert Opportunities
Showcase your organization by including a unique direct
mail or promotional piece within the protective poly bag
that Canadian School Counsellor magazine is distributed in.
By utilizing this medium, you’re ensuring your messaging
commands exceptional exposure and reaching the individuals
you look to target.
Magazine Ad Sizes (Magazine Trim Size: 8.5" x 11" Live Area: 8" x 10.5")
Double Page
Spread Bleed
1/3 Page
Square
Full Page
No Bleed
1/3 Page
Horizontal
1/3 Page
Vertical
Full Page
Bleed
1/4 Page
Horizontal
2/3 Page
Horizontal
1/4 Page
Vertical
2/3 Page
Vertical
1/2 Page
Vertical
1/2 Page
Vertical /
Island
1/8 Page
Horizontal
1/8 Page
Vertical
1/2 Page
Horizontal
1/6 Page
Horizontal
1/6 Page
Vertical
TECHNICAL SPECIFICATIONS
2015/16 MEDIA KIT
MADE IN CANADA
Advertising Contact: Donna Billey
1-888-634-5556 x 103
dbilley@marketzone.ca