Case Study for Information Management
資訊管理個案
Information Systems in Global Business:
UPS (Chap. 1)
1021CSIM4B02
TLMXB4B (M1824)
Tue 2, 3, 4 (9:10-12:00) B502
Min-Yuh Day
戴敏育
Assistant Professor
專任助理教授
Dept. of Information Management, Tamkang University
淡江大學 資訊管理學系
http://mail. tku.edu.tw/myday/
2013-09-24
1
課程大綱 (Syllabus)
週次 日期
1 102/09/17
2 102/09/24
3 102/10/01
內容（Subject/Topics）
Introduction to Case Study for Information Management
Information Systems in Global Business: UPS (Chap. 1)
Global E-Business and Collaboration: NTUC Income
(Chap. 2)
4 102/10/08 Information Systems, Organization, and Strategy:
iPad and Apple (Chap. 3)
5 102/10/15 IT Infrastructure and Emerging Technologies:
Salesforce.com (Chap. 5)
6 102/10/22 Foundations of Business Intelligence:
Lego (Chap. 6)
2
課程大綱 (Syllabus)
週次 日期 內容（Subject/Topics）
7 102/10/29 Telecommunications, the Internet, and Wireless
Technology: Google, Apple, and Microsoft (Chap. 7)
8 102/11/05 Securing Information System: Facebook (Chap. 8)
9 102/11/12 Midterm Report (期中報告)
10 102/11/19 期中考試週
11 102/11/26 Enterprise Application: Border States Industries Inc.
(BSE) (Chap. 9)
12 102/12/03 E-commerce: Amazon vs. Walmart (Chap. 10)
3
課程大綱 (Syllabus)
週次 日期
內容（Subject/Topics）
13 102/12/10 Knowledge Management: Tata Consulting Services
(Chap. 11)
14 102/12/17 Enhancing Decision Making: CompStat
(Chap. 12)
15 102/12/24 Building Information Systems: Electronic Medical
Records (Chap. 13)
16 102/12/31 Managing Projects: JetBlue and WestJet
(Chap. 14)
17 103/01/07 Final Report (期末報告)
18 103/01/14 期末考試週
4
Chap. 1
Information Systems in
Global Business:
UPS
5
Information Systems Are More
Than Computers
Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.
6
Overview of
fundamental MIS Concepts
Business
Challenges
Management
Organization
Information
System
Business
Solutions
Technology
Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.
7
Overview of fundamental MIS Concepts
using an Integrated framework for
describing and analyzing information systems
Business
Challenges
•
•
•
•
•
•
•
•
Monitor games and
ticket sales
Revise business
strategy
Redesign Yankee Stadium
Redesign work flow and
job functions
Expand sales channels
Implement HDTV
Implement touch screen
technology
Implement interactive
Web site
Management
•
•
•
Information
System
Organization
•
Technology
New sources of competition
Declining customer base
Increasing costs
•
•
Business
Solutions
Display game
• Increase
coverage over new
revenue
media
Provide new interactive
services
Provide online
information to fans
Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.
8
The Interdependence Between
Organizations and Information Technology
Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.
9
Strategic Business Objectives of
Information System
•
•
•
•
•
•
Operational Excellence
New Products, Services, and Business Models
Customer and Supplier Intimacy
Improved Decision Making
Competitive Advantage
Survival
Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.
10
Perspectives on Information Systems:
Data and Information
Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.
11
Functions of an Information System
Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.
12
Dimensions of
Information Systems
Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.
13
Dimensions of Information Systems
• Organizations
– People, structure, business processes, politics, and
culture.
• Management
– Make sense out of the many situations faced by
organizations, make decisions, and formulate action
plans to solve organizational problems.
• Information Technology
– Computer hardware, software, data management
technology, networking and telecommunications
technology
Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.
14
Levels in a Firm
Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.
15
MAJOR BUSINESS FUNCTIONS
FUNCTION
PURPOSE
Sales and marketing
Selling the organization’s products and services
Producing and delivering products and services
Manufacturing and
production
Finance and accounting Managing the organization’s financial assets and
maintaining the organization’s financial records
Human resources
Attracting, developing, and maintaining the
organization’s labor force; maintaining employee
records
Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.
16
IT ISN’T JUST TECHNOLOGY:
A BUSINESS PERSPECTIVE ON
INFORMATION SYSTEMS
Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.
17
The Business Information Value Chain
Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.
18
The Business Information Value Chain
• From a business perspective,
information systems are part of a series of
value-adding activities
for acquiring, transforming, and distributing
information
that managers can use to
improve decision making,
enhance organizational performance, and,
ultimately, increase firm profitability.
Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.
19
COMPLEMENTARY SOCIAL,
MANAGERIAL, AND
ORGANIZATIONAL ASSETS
REQUIRED TO OPTIMIZE RETURNS
FROM INFORMATION
TECHNOLOGY INVESTMENTS
Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.
20
Organizational assets
• Supportive organizational culture that values
efficiency and effectiveness
• Appropriate business model
• Efficient business processes
• Decentralized authority
• Distributed decision-making rights
• Strong IS development team
Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.
21
Managerial assets
• Strong senior management support for
technology investment and change
• Incentives for management innovation
• Teamwork and collaborative work
environments
• Training programs to enhance management
decision skills
• Management culture that values flexibility and
knowledge-based decision making.
Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.
22
Social assets
• The Internet and telecommunications
infrastructure
• IT-enriched educational programs raising labor
force computer literacy
• Standards (both government and private sector)
• Laws and regulations creating fair, stable market
environments
• Technology and service firms in adjacent
markets to assist implementation
Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.
23
Contemporary Approaches to
Information Systems
• Technical Approach
• Behavioral Approach
• Sociotechnical Systems
Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.
24
Contemporary Approaches to
Information Systems
Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.
25
A Sociotechnical Perspective on
Information Systems
In a sociotechnical perspective, the performance of a system is optimized when both the
technology and the organization mutually adjust to one another until a satisfactory fit is
obtained.
Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.
26
Case Study: UPS (Chap 1.)(pp.54-55)
UPS Competes Globally with
Information Technology
1. What are the inputs, processing, and outputs of UPS’s
package tracking system?
2. What technologies are used by UPS? How are these
technologies related to UPS’s business strategy?
3. What strategic business objectives do UPS’s
information systems address?
4. What would happen if UPS’s information systems were
not available?
Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.
27
資訊管理個案
(Case Study for Information Management)
1. 請同學於資訊管理個案討論前
應詳細研讀個案，並思考個案研究問題。
2. 請同學於上課前複習相關資訊管理相關
理論，以作為個案分析及擬定管理對策的
依據。
3. 請同學於上課前
先繳交個案研究問題書面報告。
28
References
– Kenneth C. Laudon & Jane P. Laudon (2012),
Management Information Systems: Managing the
Digital Firm, Twelfth Edition, Pearson.
– 周宣光 譯 (2011)，
資訊管理系統－管理數位化公司，
第12版，東華書局
29