Universal Studios Hollywood #SOS Summer of Survival Sweepstakes Official Rules June 21, 2013 – July 22, 2013 PRELIMINARY INFORMATION: No purchase necessary. The “#SOS Summer of Survival Sweepstakes” (“Sweepstakes”) begins on 12:00 p.m. PT on June 21, 2013 and ends on 12:00 p.m. PT on July 22, 2013 (“Sweepstakes Period”). All times in the Sweepstakes refer to Pacific Time. Sweepstakes is open only to legal residents of the U.S. and D.C. (excluding Alaska, Hawaii, and Puerto Rico) who are eighteen (18) years of age or older at the time of entry. TO ENTER: During the Sweepstakes Period, participant may enter the Sweepstakes either a) through the Universal Studios Hollywood (“USH”) SOS Sweepstakes application on Facebook (the “Application”) or b) on the Twitter microsite located at http://www.UniversalStudiosHollywood.com/SOSSweeps, as follows: Facebook: You may access the Application via the USH page on Facebook at www.facebook.com/UniversalStudiosHollywood. To enter on Facebook, “Like” the USH Facebook page. You must then complete the entry form with all required information, which will include your full name, date of birth and email address, country and state on the entry submission page, and agree to the Official Rules. Limit: One (1) entry per person/email address per day. Twitter/Microsite: You may access the microsite at http://www.UniversalStudiosHollywood.com/SOSSweeps. To enter on Twitter/microsite, “Follow” the Universal Studios Hollywood Twitter page (@UniStudios). You must then Tweet the name of your favorite attraction using #SOS. Limit: One (1) entry per person/per Tweet per day. Your Entry Form and Tweet will constitute your entry into the Sweepstakes (“Entry”). All Entries become the property of Universal City Studios LLC dba Universal Studios Hollywood (“Sponsor”), and will not be acknowledged or returned. You may enter once per day per platform (Facebook & Twitter/Microsite) during the Sweepstakes Period. Entries generated by a script, macro, or other automated means will be disqualified. Entries that are incomplete, garbled, corrupted, or unintelligible for any reason, including, but not limited to, computer or network malfunction or congestion, are void and will not be accepted. In case of a dispute over the identity of an entrant who made a potentially winning Entry, Sponsor reserves the right to deem that the Entry was made by the registered subscriber of the email address submitted at the time of entry. Entry constitutes permission (except where prohibited by law) to use entrant's name, city, state, likeness, image, and/or voice for purposes of advertising, promotion, and publicity without additional compensation. All required Entry Information must be completed in full. Administrator, Facebook, Inc., Twitter, Inc., and the Sweepstakes Entities are not responsible for failed, partial or garbled computer transmissions, or for technical failures of any kind, including but not limited to electronic malfunction or damage of any network, hardware or software. If for any reason the sweepstakes is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or other causes that corrupt or affect the administration, security, fairness, integrity or proper conduct of the sweepstakes, Administrator reserves the right, in its sole discretion, to disqualify any individual who tampers with the entry process, and to cancel, terminate, modify or suspend the sweepstakes. No responsibility is assumed for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries; or any problems or technical malfunctions of any telephone network or lines, computer online systems, servers, or providers, computer equipment, software, failure of any e-mail or electronic entry to be received on account of technical problems or traffic congestion on the Internet or at any Web-site, or any combination thereof, including any injury or damage to entrant’s or any other person’s computer related to or resulting from participation in or downloading any materials from this sweepstakes. In the event of a dispute over an electronic entry, prize will be awarded to the owner of the e-mail account, not the name on the entry form. All entries submitted are the property of the Administrator and will not be returned or acknowledged. Participants must provide a valid e-mail and/or mailing address. It is the sole responsibility of the entrant to notify the Sweepstakes Administrator in writing if the entrant changes his/her e-mail and or mailing address. (To do so write to: "Universal Studios Hollywood," 100 Universal City Plaza Universal City, CA 91608, Attn: Promotions – #SOS Summer Sweepstakes.) In case of dispute as to identity of a winner who entered online, winner will be deemed to be the person who is the registered user of the e-mail address submitted in the winning entry. ELIGIBILITY: Open only to permanent, legal U.S. and D.C. (excluding Alaska, Hawaii, and Puerto Rico) residents who are eighteen (18) years of age or older at the time of entry. Officers, directors, and employees of Sweepstakes Entities, members of these persons’ immediate families (spouses and/or parents, children, and siblings, and their spouses), and/or persons living in the same households as such persons (whether related or not) are ineligible to enter the Sweepstakes. Sweepstakes Entities, as referenced herein, shall include Sponsor and their respective parent, subsidiary, and affiliate companies and administrative, advertising, and promotion agencies and any other entity involved in the development, administration, promotion, or implementation of the Sweepstakes. WINNER SELECTION AND NOTIFICATION: One (1) Grand Prize Winner will be selected in a random drawing by representatives of Sponsor from all eligible entries on or about July 25, 2013. Sponsor will make two (2) attempts within a three (3) day period to notify the winner at the phone number submitted and/or Direct Message via Twitter at the time of entry. Winner will be required to execute and return an Affidavit of Eligibility, Liability Release, Publicity Release (where legal), copy of his/her government-issued photo identification, and any other documentation that Sweepstakes Entities may require (collectively, “Sweepstakes Documents”) within two (2) days after receipt of these documents by winner or winner may be disqualified and an alternate winner may be selected from the remaining eligible entries. By returning the completed Sweepstakes Documents, each winner attests to the authenticity of his/her Entry. Faxed Sweepstakes Documents will have the same force and effect as the originals. If a winner cannot be reached, if he/she is found to be ineligible, if he/she cannot or does not comply with these Official Rules, and/or if his/her prize or prize notification is returned as undeliverable, that winner will be disqualified and an alternate winner may be selected from the remaining eligible entries. Limit one (1) winner per family or household for the entire Sweepstakes period. GRAND PRIZES: One (1) GRAND PRIZE: Grand Prize includes a trip for four (4) to Universal Studios Hollywood. Trip package includes one (1) round-trip coach-class air transportation for winner and three (3) guest from an airport near winner's home (determined by Sponsor in its sole discretion) to Los Angeles, CA; two (2) nights' accommodations at a hotel determined by Sponsor in its sole discretion (single room, double occupancy); and four (4) General Admission tickets and four (4) Front of Line passes to Universal Studios Hollywood. Winner must travel within one (1) year of the drawing date or prize will be forfeited. Trip must be booked at least four (4) weeks prior to departure. Trip is subject to availability and blackout dates. Travel must be round-trip. Sponsor will determine airline and flight itinerary in its sole discretion. No refund or compensation will be made in the event of the cancellation or delay of any flight. Travel and accommodations are subject to availability. Travel must be completed no later than July 25, 2014. Travel is subject to the terms and conditions set forth in this Sweepstakes, and those set forth by the Sponsor’s airline carrier of choice as detailed in the passenger ticket contract. All expenses and incidental travel costs not expressly stated in the package description above, including but not limited to, ground transportation, meals, incidentals, passenger tariffs or duties, surcharges, airport 2 fees, service charges or facility charges, personal charges at lodging, security fees, taxes or other expenses are the responsibility solely of winner. Unless child of winner, each travel companion must be eighteen (18) years of age or older as of the date of departure and must travel on same itinerary and at the same time as the winner. If winner is a minor in his/her state of residence, at least one (1) travel companion must be winner’s parent/legal guardian. Travel companions must execute liability/publicity releases prior to issuance of travel documents. Travel restrictions, conditions and limitations may apply. If in the judgment of Sponsor air travel is not required due to winner’s proximity to prize location, ground transportation will be substituted for roundtrip air travel at Sponsor's sole discretion. Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers or certificates. Prizes are non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize for one of equal or greater value if the designated prize should become unavailable for any reason. Winners are responsible for all taxes and fees associated with prize receipt and/or use. Odds of winning a prize depend on the number of eligible entries received during the Promotion Period. Approximate Retail Value: $3,500.00. Actual value may vary based on airfare fluctuations and distance between departure and destination. Winner will not receive difference between actual and approximate retail value. CONDITIONS: By entering the Sweepstakes, each entrant agrees for entrant and for entrant’s heirs, executors, and administrators: (a) to release and hold harmless Sweepstakes Entities and their respective officers, directors, and employees (collectively, “Released Parties”) from any liability, illness, injury, death, loss, litigation, or damage that may occur, directly or indirectly, whether caused by negligence or not, from such entrant’s participation in the Sweepstakes and/or his/her acceptance, possession, use, or misuse of Prize or any portion thereof; (b) to indemnify Released Parties from any and all liability resulting or arising from the Sweepstakes and to hereby acknowledge that Released Parties have neither made nor are in any manner responsible or liable for any warranty, representation, or guarantee, express or implied, in fact or in law, relative to Prize, including express warranties provided exclusively by Prize supplier that are sent along with Prize; (c) if selected as a Winner, to the posting of such entrant’s name on www.Facebook.com/UniversalStudiosHollywood and the use by Released Parties of such name, voice, image, and/or likeness for publicity, promotional, and advertising purposes without additional compensation, and, upon request, to the giving of consent, in writing, to such use; and (d) to be bound by these Official Rules and to waive any right to claim any ambiguity or error therein or in the Sweepstakes itself, and to be bound by all actions of the Sponsors, whose decisions are binding and final. Failure to comply with these conditions may result in disqualification from the Sweepstakes. ADDITIONAL TERMS: Sponsors reserve the right to permanently disqualify from any promotion any person they believe has intentionally violated these Official Rules. Any attempt to deliberately damage the Sweepstakes or the operation thereof is unlawful and subject to legal action by Sponsors, who may seek damages to the fullest extent permitted by law. The failure of Sponsors to comply with any provision of these Official Rules due to an act of God, hurricane, war, fire, riot, earthquake, terrorism, act of public enemies, actions of governmental authorities outside of the control of Sponsors (excepting compliance with applicable codes and regulations), or other “force majeure” event will not be considered a breach of these Official Rules. Released Parties assume no responsibility for any injury or damage to entrants’ or to any other person’s computer relating to or resulting from entering or downloading materials or software in connection with the Sweepstakes. Released Parties are not responsible for telecommunications, network, electronic, technical, or computer failures of any kind; for inaccurate transcription of entry information; for errors in any promotional or marketing materials or in these Official Rules; for any human or electronic error; or for entries that are stolen, misdirected, garbled, delayed, lost, late, damaged, or returned. Sponsors reserve the right to cancel, modify, or suspend the Sweepstakes or any element thereof (including, without limitation, these Official Rules) without notice in any manner and for any reason (including, without limitation, in the event of any unanticipated occurrence that is not fully addressed in these Official Rules). In the event of cancellation, modification, or suspension, Sponsors 3 reserve the right to select Winners in a random drawing from among all eligible, non-suspect entries received at the time of the event warranting such cancellation, modification, or suspension. Notice of such cancellation, modification, or suspension will be posted at www.UniversalStudiosHollywood.com/SOSSweeps . Sponsors may prohibit any entrant or potential entrant from participating in the Sweepstakes, if such entrant or potential entrant shows a disregard for these Official Rules or acts 1) with an intent to annoy, abuse, threaten, or harass any other entrant, Sponsors, or Sponsors’ agents or representatives; or 2) in any other disruptive manner (as determined by Sponsors in their sole discretion). DISPUTES: THE SWEEPSTAKES IS GOVERNED BY, AND WILL BE CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF CALIFORNIA, AND THE FORUM AND VENUE FOR ANY DISPUTE SHALL BE IN LOS ANGELES, CALIFORNIA. IF THE CONTROVERSY OR CLAIM IS NOT OTHERWISE RESOLVED THROUGH DIRECT DISCUSSIONS OR MEDIATION, IT SHALL THEN BE RESOLVED BY FINAL AND BINDING ARBITRATION ADMINISTERED BY JAMS IN ACCORDANCE WITH ITS STREAMLINED ARBITRATION RULES AND PROCEDURES OR SUBSEQUENT VERSIONS THEREOF (“JAMS RULES”). THE JAMS RULES FOR SELECTION OF AN ARBITRATOR SHALL BE FOLLOWED, EXCEPT THAT THE ARBITRATOR SHALL BE EXPERIENCED AND LICENSED TO PRACTICE LAW IN LOS ANGELES. ALL PROCEEDINGS BROUGHT PURSUANT TO THIS PARAGRAPH WILL BE CONDUCTED IN THE COUNTY OF ORANGE. THE REMEDY FOR ANY CLAIM SHALL BE LIMITED TO ACTUAL DAMAGES, AND IN NO EVENT SHALL ANY PARTY BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY, CONSEQUENTIAL, OR INCIDENTAL DAMAGES, INCLUDING ATTORNEY’S FEES OR OTHER SUCH RELATED COSTS OF BRINGING A CLAIM, OR TO RESCIND THIS AGREEMENT OR SEEK INJUNCTIVE OR ANY OTHER EQUITABLE RELIEF. RULES/WINNER’S LIST: For the names of the Winners, available after July 25, 2013, or for an additional copy of these Official Rules, send a self-addressed, stamped envelope to be received no later than July 25, 2013, to: Promotions – #SOS Summer Sweepstakes, “RULES” or “WINNERS LIST” (specify which), 100 Universal City Plaza, Bldg 5511, Studio City, CA 91608. Official rules may be copied for personal use only and not for any commercial purposes whatsoever. TRANSFORMERS and all related characters are trademarks of Hasbro and are used with permission. ©2013 Hasbro. ©2013 DreamWorks, LLC and Paramount Pictures Corporation. All rights reserved. ©2013 Universal Studios. All Rights Reserved.©2013 The Coca-Cola Company. All Rights Reserved. 4