Experiential Retail
Environments
Group 7
Objective:
To implement experiential elements
from Build-A-Bear, Rainforest Cafe,
Disney Store and The Magic Time
Machine into the new Student Union at
The University of North Texas
Experiential Retailers
Build A Bear
Atmospheric Qualities
Exterior:
Giant Bears guarding the entrance
Interior:
Factory themed
Oversized decorations
Bear costumes cater to all walks of life:
armed services, biker, college sports,
medical, graduation, marriage etc
Build A Bear
Experiential Features
Customization
– Every aspect of the stuffed creature is
chosen by the creator
Symbolic Consumption
– Allows customers to metamorphose an
ordinary stuffed animal into a character
with an individual personality and style
– Add humorous or sentimental meaning
with voice boxes
Build A Bear
UNT Union Implementation
 Build-a-Bear provides the ultimate customization
experience
 Customers have the power to customize their furry friend
to their liking
 UNT students cannot control what services and programs
they pay for
Give UNT students the ability to customize through Mean
Green Card
– Updated student ID card
– Keeps track of the services and programs students
use
– Electronic receipt program/data mining program
 Used in Union with Purchases
Appeal: Customers pay for what they use and nothing else
Disney STORE
Atmospheric Qualities
Exterior
3-Dimensional Goofy ushers visitors in with his charm
and his paintbrush
 Interior
Large Princess Castle
Disney characters running across the walls
Stations
Separated by boys and girls
Disney Store
Experiential Features
Appeals to Disney fans of all ages:
-Children: princesses, original Disney
characters and new characters from films
such as Cars
-Teens: Nightmare Before Christmas
-Adults: old footage of Disney characters
and original Disney products
Disney Store
Unt Implementation
Bring Current and Previous UNT students together with a
UNT history hallway
 Visual timeline on the hallway, with images of alumni,
UNT sports and news articles and artwork from the
UNT's beginnings until now
 Provide nostalgia for previous students and allow for
them to connect to the university
 Appeal: Educate students on the history of the
university and how much the university has grown
Rainforest Cafe
Atmospheric Qualities
Exterior:
Intimidating Alligator glances above in the “wishing
pool” and entices customers
Interior
Gift Shop at entrance
Orange reptilian footprints lead customers from gift
shop to restaurant
Foliage along walls and ceiling
Jungle Creatures rest in trees
Animal legs as bar chairs
Rainforest Cafe
Experiential Features
 Sensory Consumption:
– Animatronic jungle creatures growl and roar as
lighting flashes and thunder strikes
– Sounds and sights transport customer into the
Rainforest
Jungle Menu creates Jungle’s Story
 Jungle themed menu items
 Sparkling volcano:
Interior ice cream, Exterior brownies
Fudge and caramel “lava,” topped with a
sparkler
Rainforest Cafe
UNT Union Implementation
 “Mean Green” Restaurant
– Earthy decorations and Clean atmosphere
– Feature “Green” Menu items
• Organic
• Local Produce
• Sustainable products
• Vegan and Vegetarian items
 Appeal: attract environmentally conscious students and
builds UNT’s reputation
Magic Time Machine
Atmospheric Qualities
Exterior
“Magic Time Machine” in bright lights and vibrant
colors
Large bell hangs below
Interior
Whimsical décor
Themed Eating Areas
Tiki hut, fiesta room, space hut, Christmas room,
bus, crayon box, Easter room
Magic Time Machine
Experiential Aspects
Entertainment Retailer
- Entire restaurant separated by themes
- Waiters dress and act like Disney characters
- Caricature artist at entrance
- Balloon animal artist
- Photographers
- Psychic upstairs
- Live music on weekends
Magic Time Machine
UNT Implementation
Entire restaurant separated by themes
Amazing decor
Live music and constant entertainment
Plan:
Themed Cafes to showcase UNT's diversity and talent
- Jazz Café
- Provide live music like from One O'Clock Lounge and/or jazz
students daily
- Appeal: Advertise for best Jazz Department in the country
- International Café
- Offer international foods and drinks to include international
students and expand all student's horizons
- Decorate with international artifacts showcase international
students talent with their artwork, photography and written
work on the walls
- Appeal: Inform students about various cultures in new and
exciting ways, while dining
Updates to Union…
Customize every student’s experience
Bring current and previous students
together
Provide new and exciting dining
options that showcase UNT’s
environmental values, talent and
diversity