CampusTours Inc.
Salisbury University
Virtual Tour & Interactive Map Executive Summary
Prepared 11/22/2013
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Executive Summary
CampusTours is the worldwide leader in virtual college tours, working with dozens of institutions each year to craft
presentations that communicate their unique stories to prospective students. CampusTours develops cutting edge
virtual tours on a unique content management platform that puts schools in direct control of their presentations.
The CampusTours MultiMedia Engine allows institutions to continually update and even publish entirely new
presentations, publish mobile device versions of the presentation, track traffic within the presentation, and
maintain direct control over this critical new admissions component.
PLEASE NOTE: CampusTours is no longer offering Adobe Flash presentations, and all new
presentations are designed in HTML5. CampusTours presentations can be output from our content
management system as HTML5 presentations, mobile-optimized HTML presentations, device-specific “apps” for
iOS and Android, kiosk-optimized presentations, and even Section 508-compliant strict HTML for consumption with
screen-reader equipped computers.
CampusTours presentations include the ability to have tours (i.e. procedural “experiences” in guided, unguided,
thematic (topical) or other approaches – see http://www.walkingtour.com/truman/ or
http://www.villanovavirtualvisit.com or http://www.unomaha.edu/tour or http://tour.stmarys-ca.edu) and also
interactive maps (user controllable virtual maps – see http://nsu.campusmaps.com or
http://www.fitnyc.edu/virtualtour) that allow for a more “exploratory” user-driven experience. CampusTours even
allows for the direct interplay and coordination of the map and tour (see
http://virtual.bw.edu/#THME_2013080756114 ) which gives organizations real flexibility in how they implement
their presentations.
“I would like to extend my congratulations to you and your staff for the outstanding work on Suffolk’s Virtual Tour
and Interactive Campus Map.’”
- Marguerite J. Dennis - Vice President of Enrollment & International Programs, Suffolk University
Virtual Tour & Interactive Map Options
CampusTours has a variety of tour products to serve institutions of all shapes and sizes. From inexpensive
interactive maps and guided tours to comprehensive virtual tour systems with InteractiveVideo, Map/Video
Coordination and more, CampusTours can help you tell your story to the world.
PLEASE NOTE: The campus map and virtual tour systems below do NOT include the cost of creating campus map
artwork for your institution. Campus map artwork may be provided by the institution or CampusTours can be
hired to develop custom campus map artwork.
Campus map artwork cost varies by institution size, topography and campus complexity. To obtain a custom map
artwork quote for your campus, please contact CampusTours.
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1. AnyMap Service
AnyMap Overview:
BASE PRICE: $5,999 + $3,999/year. Some content entry is required of the institution. Map artwork not
included – see Map Artwork Quotes Page 8.
NOTE: additional options such as custom photorealistic map artwork, directions capability, panoramic
images or video can be added to this price.
AnyMap is a fully content-managed HTML5-based map platform that works natively on desktops, laptops,
netbooks, tablets, smartphones and most other browser-capable devices. The AnyMap Service is an
interactive map–oriented system, and many institutions now use this system as the primary interactive
campus map on their .edu Web site. Institutions may purchase AnyMap ($5,999 base + $3,999/year) and
insert their existing campus map artwork (see http://map.ucmo.edu or http://campusmap.wlu.edu for
examples where the institution inserted their own map artwork into AnyMap), or they may hire
CampusTours to draw new map artwork for their campus (see http://maps.nova.edu or
http://ctpprojects.com/demo/cmich as examples of Photorealistic Maps and http://map.philau.edu as an
example of “Cartoon Photorealism”). If you already have campus map artwork that you are happy with
that you use in print or online, we can easily digitize and import that map into AnyMap. If you do NOT
have campus map artwork, or you need to have your map artwork redone, you would need to check out
the prices on custom Map Artwork (Map Artwork Quotes are below).
AnyMap Samples:
 Nova Southeastern University
http://nsu.campusmaps.com
 The Universities at Shady Grove
http://usg.campusmaps.com
 Morehouse College
http://morehouse.campusmaps.com
 Washington & Lee University
http://wluva.campusmaps.com
 University of North Florida
http://unfmap.campusmaps.com
 Philadelphia University
http://map.philau.edu
 Central Michigan University
http://ctpprojects.com/demo/cmich/
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2. WalkingTour Service
WalkingTour Overview
BASE PRICE: $14,999 + $3,999/year + expenses.
NOTE: additional options such as custom map artwork, international tour guides, panoramic images or
student commentary video clips can be added to this price.
WalkingTour is designed differently from AnyMap in that the primary interface is not an interactive map,
but instead a guide video with a coordinated still image slideshow organized into a series of campus tour
stops. This makes WalkingTour very easy for students and parents to understand and, instead of forcing
prospective students to “hunt” for information through a map, it holds their hand and walks them through
campus. The WalkingTour product is also the only product we offer that INCLUDES the on-campus video
shoot (it can be added at additional expense to other products), so with WalkingTour, you get everything
for one low price.
WalkingTour is a fully content-managed HTML5-based tour platform that works natively on desktops,
laptops, netbooks, tablets, smartphones and most other browser-capable devices. WalkingTour is an
expandable platform, built to accommodate additional sub-tours, stops, media and student commentaries,
and is also capable of expansion into multiple languages for your increasingly international audience.
The base WalkingTour product includes conceptualization with CampusTours, determination of your initial
twenty (20) tour stops (more stops can be accommodated at an additional charge), script writing, proofing
and final script polishing, an on-campus video shoot (we can also add a panoramic image shoot during
this visit – see below) using a green-screen and teleprompter setup to record all twenty (20) tour stops
voiced by your choice of student tour guides, final production of the “guide videos”, integration of
institution-provided photographs timed to the guide videos, integration of institution-supplied campus map
graphic as interactive tour route map, integration of the WalkingTour Inquiry Form System and training on
integration of other institutional content (YouTube videos, additional photos, panoramas, videos, topics,
student testimonials etc.). PRICE INCLUDES 1 DAY HD GUIDE VIDEO PRODUCTION.
WalkingTour provides a complete virtual tour platform for your institution, allowing you to update and
manage your tour(s) in the future with new content, guides, languages, maps and other pertinent content.
CampusTours provides hosting for your AnyMap system and software, but the process is invisible to your
end users (see http://virtualtours.rutgers.edu) and the tour appears to sit on your .edu server.
WalkingTour Samples:
 Truman State University: [ENGLISH] [SPANISH]* [CHINESE]*
*additional fee applies
 Rutgers University: [ENGLISH]
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3. Template AnyTour Service
Template AnyTour Overview
BASE PRICE: $29,999 upfront & $4,999/year
VIDEO PRICE: $21,999 + expenses
TOTAL PRICE: $51,998 + expenses + $4,999/year
NOTE: additional options such as custom map artwork, panoramic images or additional student
commentary video clips can be added to this price.
Some institutions do not want to traverse the campus with a guide to tell the story of their institution, and
would rather divvy the presentation up into straightforward videos dealing with common topics like Academics,
Campus Life, and Athletics etc. These tours require more carefully produced videos, meaning that more time
has to be spent storyboarding and scripting these, and special attention needs to be paid to “b-roll” or
“cutaway” footage that supports what the on-screen speaker is describing. AnyTour also supports complex
technologies to help tell your story such as Interactive Video (see
http://virtual.bw.edu/#THME_2013080702706 ), Student Commentary In Context (see
http://tinyurl.com/villanova-map-commentary ) and Map/Video Coordination (see
http://ctpprojects.com/demo/nsula/nsula5.html#THME_2012040651945 ) and all of these can be created
within the Base pricing outlined above. AnyTour combines a cutting edge virtual tour platform with our cutting
edge AnyMap Interactive Map platform into one intuitive product.
Template AnyTour is a fully content-managed HTML5-based tour platform that works natively on desktops,
laptops, netbooks, tablets, smartphones and most other browser-capable devices. AnyTour is an expandable
platform, built to accommodate additional sub-tours, stops, media and student commentaries, and also
provides a complete interactive map platform. PRICE INCLUDES 2 DAY HD VIDEO PRODUCTION.
Template AnyTour offers a completely content-managed tour and interactive map system that can be
customized with institutional logos, colors, fonts, watermarks and content. Institutions looking to achieve a
specific design style not depicted in Template AnyTour should consider the CampusTours Custom AnyTour
Service.
Template AnyTour Samples:
 Baldwin-Wallace University
http://virtual.bw.edu
 Cazenovia College
http://map.cazenovia.edu
 Northwestern State University of Louisiana
http://ctpprojects.com/demo/nsula/nsula5.html
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4. Custom AnyTour Service
Custom AnyTour Overview
BASE PRICE: $64,999 upfront & $4,999/year
VIDEO PRICE: $21,999 + expenses
TOTAL PRICE: $86,998 + expenses + $4,999/year + EXTRAS
Note: Typical custom tours average just under $100,000, but several have exceeded $150,000 due to
custom video shoots, maps, and special requirements.
For institutions that simply must have the best virtual tour available, CampusTours has for years been known
as the leading developer of the Internet’s most customized tour experiences – the Custom AnyTour. A
CampusTours Custom AnyTour for the United States Capitol (see the tour: www.capitol.gov) won a Webby
Award, the Internet’s highest honor in 2010. Custom tours include rigorous conceptualization, design and
functional specifications phases during which CampusTours expert designers tailor the tour and map
experience to your institution. The client institution has review over and input into the design and feature set
of the tour.
These tours require more carefully produced videos, meaning that more time has to be spent storyboarding
and scripting these, and special attention needs to be paid to “b-roll” or “cutaway” footage that supports what
the on-screen speaker is describing. Custom AnyTours can also support any of CampusTours proprietary
complex technologies to help tell your story such as Interactive Video (see
http://virtual.bw.edu/#THME_2013080702706 ), Student Commentary In Context (see
http://tinyurl.com/villanova-map-commentary ) and Map/Video Coordination (see
http://ctpprojects.com/demo/nsula/nsula5.html#THME_2012040651945 ) and all of these can be created
within the Base pricing outlined above. PRICE INCLUDES 2 DAY HD VIDEO PRODUCTION.
Custom AnyTour is a fully content-managed HTML5-based tour platform that works natively on desktops,
laptops, netbooks, tablets, smartphones and most other browser-capable devices. AnyTour is an expandable
platform, built to accommodate additional sub-tours, stops, media and student commentaries, and also
provides a complete interactive map platform.
Custom AnyTour Samples:
 Villanova University [HTML5]
http://virtualvisit.villanova.edu
 The George Washington University [IN DEVELOPMENT]
http://ctpprojects.com/demo/gwu/
 Saint Mary’s College of California
http://tour.stmarys-ca.edu
 University of Nebraska at Omaha
http://uno.hostexp.com
 Fashion Institute of Technology – Interactive Tours & Interactive Maps
http://www.fitnyc.edu/virtualtour
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Custom Photorealistic Map Artwork
CampusTours produces the most stunning campus maps available today using three dimensional
architectural modeling software. The United States government recently selected CampusTours to build
the official photorealistic map and virtual tour of the United States Capitol (see it at www.capitol.gov)
Samples:
1.
Alcorn State University
http://alcorn.hostexp.com
2.
Sweet Briar College
http://www.sbc.edu/map/
3.
University of North Carolina at Charlotte
http://virtualtour.uncc.edu
4.
Pepperdine University
http://www.pepperdine.edu/map/
5.
Fashion Institute of Technology
http://fitnyc.hostexp.com
6.
University of Mary Hardin-Baylor
http://www.umhb.edu/tour
7.
United States Capitol Complex
http://www.capitol.gov
8.
Albion College
http://www.ctpprojects.com/~albion/
9.
MiraCosta Community College
http://www.miracosta.edu/virtualtour/
10.
Northwestern State University of Louisiana
http://nsula.hostexp.com
Custom Map Artwork: Please call CampusTours to have a custom map artwork quote prepared for
your campus.
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Your Virtual Tour
Today you have a lot of choices when it comes to delivering your tour experience. From YouTube to “hosted video
tour services”, to narrated photographic campus explorations everyone is offering you a way to create a “virtual
tour” or “video tour” experience. But often when you examine these solutions, they turn out to be little more than
“narrated photographs” or “video jukeboxes” modified with your institution’s colors and content. That’s fine if all
your visitors are “first look” students, who have never encountered your site or tour before, but CampusTours
research indicates that fully 2 out of every 3 visits to school tours is a REPEAT visit – a student or parent who is
returning to the tour for a second, third, fourth or tenth time as they seek to narrow their choices.
CampusTours spends a considerable amount of time during the initial tour concepts phase delving into what the
institution hopes to accomplish with the presentation. Desired Outcomes are identified for each constituency and
we are careful to identify various stages in the admissions process, and address how the tour will assist students
at that stage. This is important, because if all you have as a tour is a series of canned videos with no depth,
there’s very little reuse value for the repeat visitor. CampusTours presentations include InteractiveVideo which
allows visitors to jump out of the main video experience at various points to explore topics in greater detail, and
hundreds of student commentaries that give the granularity and specificity to your tour. CampusTours even
allows for “hidden tours” which can be emailed to students at various points in the admissions process (say upon
acceptance) to provide distinct messages to various constituencies.
Finally, the mobile experience is vital and recent studies
(https://www.noellevitz.com/documents/shared/Papers_and_Research/2012/2012MobileExpectations.pdf)
indicate that more than 50% of prospective students have viewed .edu sites on their mobile devices, and that
more than 70% do not download apps of each school, so having a mobile browser-based solution is critical.
CampusTours new HTML5-based presentations work right in your tablet visitors’ browsers, and our HTML5
smartphone-optimized modules also work right in the browser without the need for your visitors to leave your site
to download an app or install a plug-in.
What do prospective students and parents look for first and value most on the college Web site?
SOURCE: James Tower: Circling Over Enrollment: The E-Expectations of the Parents of College Bound Students
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Why CampusTours?
In considering a partner firm to construct your virtual tour or campus map, we strongly encourage you to visit the
Better Business Bureau and Dunn & Bradstreet to research your choices. CampusTours receives an A+ rating
from the US Better Business Bureau, and we have been in business since 1997, working with dozens of colleges
every year to produce high quality virtual tours and interactive maps. CampusTours was recently selected by the
United States government after an extensive review process to build the official tour of the United States Capitol:
www.capitol.gov. Before you enter into a relationship with a tour vendor, consider their ratings on the sites
below, and the fact that you may use this tour for three to five years; you want to choose a partner firm that will
be around for at least that period of time.
Better Business Bureau CampusTours Review:
http://www.bbb.org/boston/business-reviews/virtual-tours/campustours-inc-in-auburn-me-120713
Read Client Reviews of CampusTours:
http://www.bbb.org/boston/Business-Reviews/virtual-tours/campustours-inc-in-auburn-me-120713/customerreviews
Dunn & Bradstreet:
http://www.dandb.com
Conclusion
In the past twenty years the virtual tour has grown from a simple showcase of your facilities to arguably the most
important presentation on the college or high school Web site. A CampusTours survey of more than 14,000
prospective students finds that fully 86% now admit to using virtual tours to help them “winnow their school
choices.” Today’s students are immersed in multimedia from sites like Facebook and YouTube, and they expect a
compelling and articulate presentation when they reach your Web site that details your unique institutional
characteristics, academic programs and campus culture. CampusTours virtual tours feature a variety of different
tour styles from traditional facility-oriented stop-based presentations, to compelling guide-based, CoordinatedVideo
and even InteractiveVideo presentations. Whatever your unique story CampusTours can help you give it life and
find creative ways of imbuing your presentation with your style, culture and character. Because, at the end of the
day, shouldn’t your virtual tour help set you apart?
Finally, check your Web site statistics log – most institutions average between three and five minutes per Web site
visit. When the average session length in your tour is close to ten minutes, it means that students and parents
are investing twice the length of an average visit. To us, that’s the difference between a passing visit and a
lasting impression.
Suffolk Virtual Tour Statistics as of 9/1/2012
http://www.hostexp.com/bestandbrightest/
Distinct Sessions
217,656
Average Session Duration
14 minutes 49 seconds
A CampusTours ProspectArea has been created to allow Salisbury University to explore various example virtual
tours and evaluate your needs and preferences:
http://www.ctpprojects.com/prospects/salisbury/
Please contact us to set up a conference call to discuss your project.
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Samples & References from Similar Projects
CampusTours Productions is proud to have been associated with the following virtual tour projects. Our team is
dedicated to helping each high school, college or university communicate their distinct message. As these
contacts will attest, virtual college tours are our passion.
The following references will give you an idea of the close relationships and trust that the CampusTours team
fosters in our clients. CampusTours Productions understands that schools are fundamentally different cultures
than most corporate environments, and our experience in education gives us an edge in understanding and
adapting to the way institutions approach Web development. As you will find below, CampusTours Productions is
becoming the choice Web development partner for high schools, colleges and universities worldwide.
Jolene K. Adams
Enrollment Management & Marketing
University of Nebraska at Omaha
joleneadams@unomaha.edu
Office: 402-554-2416
Jim Fowler
Assistant Vice President of Enrollment
Dean of Admissions
Dean College
99 Main Street
Franklin, MA 02038-1994
jfowler@dean.edu
(508) 541-1547
Lisa Meckley
Assistant Director for Communications
UNC Charlotte
Undergraduate Admissions – Cato Hall
9201 University City Blvd.
Charlotte, NC 28223
(704) 687-5924
(704) 687-6483 facsimile
lmeckley@uncc.edu
University of Nebraska at Omaha
Virtual Tour
http://www.unomaha.edu/tour
Mobile Tour:
http://uno.hostexp.com/mobileindex.html
Dean College
Virtual Tour
http://www.dean.edu/online_tour/
Mobile Tour:
http://www.dean.edu/online_tour/mobileindex.html
University of North Carolina at Charlotte
Photorealistic Map Artwork & Interactive Map
http://virtualtour.uncc.edu
Mobile Tour:
http://virtualtour.uncc.edu/mobileindex.html
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CampusTours Sample Presentations –
2009 Samples
Suffolk University Interactive Video™ Tours http://www.campustours.com/prodfeatures/suffolk/
Suffolk University 2011 “Best & Brightest”  http://hostexp.com/bestandbrightest/
University of Miami Interactive Video™ Tours http://www.campustours.com/prodfeatures/miami/
Middle Tennessee State University Interactive Video™ Tours http://www.campustours.com/prodfeatures/mtsu/
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2010 Samples
United States Capitol Interactive Video™ Tours http://www.campustours.com/prodfeatures/aoc/
2012 HTML5 Capitol Tour  www.capitol.gov
Milwaukee School of Engineering Interactive Video™ Tours http://www.campustours.com/prodfeatures/msoe/
Austin College Interactive Video™ Tours http://www.campustours.com/prodfeatures/austincollege/
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2011 Samples
Fashion Institute of Technology Video Tours  http://www.fitnyc.edu/virtualtour
*Includes HTML5/JavaScript Mobile Module  http://fitnyc.hostexp.com/mobileindex.html
University of North Carolina at Charlotte Photorealistic Interactive Map*  http://virtualtour.uncc.edu
*Includes HTML5/JavaScript Mobile Module  http://virtualtour.uncc.edu/mobileindex.html
Alcorn State University Photorealistic Interactive Map & Video Tours*  http://tour.alcorn.edu
*Includes HTML5/JavaScript Mobile Module  http://tour.alcorn.edu/mobileindex.html
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2012 Samples
University of Nebraska at Omaha Video Tours*  http://www.unomaha.edu/tour
*Includes HTML5/JavaScript Mobile Module  http://uno.hostexp.com/mobileindex.html
Saint Mary’s College of California Interactive Maps & Video Tours*  http://tour.stmarys-ca.edu
*Includes HTML5 Tablet Module  http://tour.stmarys-ca.edu/tablet.html
*Includes HTML5 Smartphone Module  http://tour.stmarys-ca.edu/phone.html
Northwestern State University of Louisiana Photorealistic Interactive Map & Video Tours* 
http://www.ctpprojects.com/demo/nsula/
*Includes HTML5/JavaScript Mobile Module  http://www.ctpprojects.com/demo/nsula/mobileindex.html
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