spring
2014
Product
U p d at e
Marketing
Advertising & Promotion
Advertising Principles
Advertising and Promotion:
An Integrated Marketing
Communications
Perspective, 10e
M: Advertising, 2e
George Belch and Michael Belch
Publishing: 1/17/2014
ISBN: 978-0-07-802897-7
In this 10th edition, Belch/Belch
introduces students to the fast-changing
field of advertising and promotion. While
advertising is its primary focus, it is more
than just an introductory advertising text
because there is more to most organizations’
promotional programs than just advertising.
The changes happening in the world of
advertising are leading marketers and
their agencies to approach advertising and
promotion from an integrated marketing
communications (IMC) perspective,
which calls for a “big picture” approach
to planning marketing and promotion
programs and coordinating the various
communication functions. To understand
the role of advertising and promotion in
today’s business world, one must recognize
how a firm can use all the promotional tools
to communicate with its customers. This
10th edition, with its integrated marketing
communica tions perspective (the theme
of the text), catapults the reader into the
business practices of the 21st century.
www.mhhe.com/belch10e
Resources:
Connect ISBN: 978-0-07-751254-5
Connect Plus ISBN: 978-0-07-751256-9
LearnSmart ISBN: 978-1-25-919915-8
SmartBook ISBN: 978-1-25-920752-5
William Arens, Christian Arens,
Michael Weigold, and David Schaefer
Publishing: 2/28/2014
ISBN: 978-0-07-802896-0
M: Advertising 2e was created with students’
and professors’ needs in mind. It explores
the core principles that drive advertising,
using a lively voice that goes beyond
academic theory. The authors’ goal was to
present advertising as it is actually practiced
and make the fundamentals accessible and
relevant to the student’s “real life.” This
approach truly transcends the conceptual
and propels students into an exciting and
practical dimension.
• Students receive a cost-effective, easy to
read, focused text complete with study
resources to help them review for tests
and apply chapter concepts.
• Professors receive a text that contains all
the pertinent information - yet in a more
condensed format that is easier to cover
by students. • McGraw-Hill Connect assignments
are provided to utilize the power of the
web, providing application of concepts
for students and automatically grade
materials to support instructors.
www.mhhe.com/arensM2e
Resources:
Connect ISBN: 978-0-07-750802-9
Connect Plus ISBN: 978-0-07-750804-3
LearnSmart ISBN: 978-1-25-919911-0
SmartBook ISBN: 978-1-25-919913-4
Contemporary Advertising,
14e
William Arens, Michael Weigold,
and Christian Arens
Published: 11/30/2012
ISBN: 978-0-07-802895-3
Presenting Advertising as it is actually
Practiced. Known for its current examples,
the author’s ability to pull from real-world
experiences, and clear writing style, the 14th
edition of Contemporary Advertising is a
popular favorite among Advertising faculty
and students. Taking a comprehensive
view of the industry, this text presents
advertising from the creative stand-point,
and the authors draw from their industry
experience to lend life to the examples. This
text continues to address the importance
of Integrated Marketing Communications
(IMC) in the field of Advertising and how
it impacts advertising strategy through
featured examples of IMC campaigns.
Resources:
Connect
ConnectPlus
Consumer Behavior
Consumer Behavior: Building
Marketing Strategy, 12e
Delbert Hawkins, David Mothersbaugh,
and Roger Best
Published: 2/03/2012
ISBN: 978-0-07-353004-8
Consumer Behavior: Building Marketing
Strategy provides students with a usable,
strategic understanding of consumer
behavior. The authors believe that
knowledge of the factors that influence
consumer behavior can, with practice, be
used to develop sound marketing strategy.
As a consequence, the text integrates theory,
strategy-based examples, and application.
www.mhhe.com/hawkins12e
Resources:
DDB Data Disk ISBN: 978-0-07-764555-7
For more information or to request an examination copy contact your local sales representative
or email us at mghasia.sg@mheducation.com
1
Marketing
Customer Relationship
Management
Customer Service Skills for
Success, 6e
Robert W Lucas
Publishing: 2/07/2014
ISBN: 978-0-07-354546-2
Resources:
Connect ISBN: 978-1-25-921839-2
Connect Plus ISBN: 978-1-25-921840-8
LearnSmart ISBN: 978-1-25-921843-9
SmartBook ISBN: 978-1-25-919842-7
International Marketing
International Marketing, 16e
Philip Cateora and John Graham
Published: 10/05/2012
ISBN: 978-0-07-352997-4
International Marketing by Cateora, Gilly,
and Graham has been a pioneer in the field
of international marketing. The authors
continue to set the standard in this edition
with new and expanded topics that reflect
the swift changes of the competitive global
market, as well as increased coverage of
technology’s impact on the international
market arena. Now with over 100 new
academic articles and their findings
integrated into this 16th edition!
Providing a well-rounded perspective of
international markets that encompasses
history, geography, language, and religion as
well as economics, International Marketing
helps students to see the cultural and
environmental uniqueness of any nation
or region. The 16th edition reflects all the
important events and innovations to affect
global business within recent years, while
including several new and updated learning
tools and teaching resources.
Resources:
Connect
ConnectPlus
Global Marketing, 1e
Marketing Management, 11e
llan Alon and Eugene Jaffe
J. Paul Peter and James Donnelly, Jr
Published: 2/07/2012
ISBN: 978-0-07-802927-1
Hailing from America, Europe and
the Middle East, the authors of Global
Marketing provide a truly international
and comparative perspective to the study
of marketing. Examples are provided
from across the continents encompassing
small and medium enterprises (SMEs). In
addition, well-researched multinational
companies are explored and give justice
to the breadth and depth of this field.
Cases on well-known companies, such
as Disney, Starbucks, Wal-Mart, Archer
Daniels Midland (ADM), and Corona are
supplemented by cases on lesser-known
and smaller companies from emerging
markets, such as Proton Car from Malaysia
and San Lu from China. In addition to
short, end of chapter cases that can be
used in classroom discussion, the book
also boasts longer, end of book cases which
require integration of multiple chapters and
synthesis of knowledge to identify and solve
international marketing problems.
Marketing Management
Marketing Management, 2e
Greg Marshall and Mark Johnston
Publishing: 2/28/2014
ISBN: 978-0-07-802886-1
Resources:
Connect ISBN: 978-0-07-743702-2
Connect Plus ISBN: 978-0-07-743704-6
LearnSmart ISBN: 978-1-25-920720-4
SmartBook ISBN: 978-1-25-920719-8
Published: 10/19/2012
ISBN: 978-0-07-786105-6
Marketing Management, 11e, is a text and
casebook written by Peter and Donnelly. It
is praised in the market for its organization,
format, clarity, brevity and flexibility. The
goal of this text is to enhance students’
knowledge of marketing management
and to advance their skills in developing
successful marketing strategies. The six stage
learning approach is the focus text. Each
section has as its objective either knowledge
enhancement or skill development, or both.
The framework and structure of the book
is integrated throughout the sections of
the new edition. The basic structure of the
text continues to evolve and expand with
numerous updates and revisions throughout.
Preface to Marketing
Management, 14e
J. Paul Peter and James Donnelly, Jr
Publishing: 2/07/2014
ISBN: 978-0-07-786106-3
Preface to Marketing Management, 14e, by
Peter and Donnelly, is praised in the market
for its clear and concise presentation of the
basic principles of marketing in such a way
that the core concepts and ideas are covered
in sufficient depth to ensure understanding.
By offering an engaging, clear, and
conceptually sound text, this book has been
able to maintain its position as a leading
marketing management text.
The fourteenth edition serves as an overview
for critical issues in marketing management.
Its brief, inexpensive, paperback format
makes it a perfect fit for instructors who
assign cases, readings, simulations or offer
modules on marketing management for
MBA students. The text also works in
courses that implement a cross-functional
curriculum where the students are required
to purchase several texts.
For more information or to request an examination copy contact your local sales representative
or email us at mghasia.sg@mheducation.com
2
Marketing
Marketing Management: A
Strategic Decision-Making
Approach, 8e
Marketing Principles
John Mullins and Orville Walker
Dhruv Grewal and Michael Levy
Published: 1/31/2012
ISBN: 978-0-07-802879-3
Publishing: 3/07/2014
ISBN: 978-0-07-786102-5
The eighth edition of Marketing
Management: A Strategic Decision-Making
Approach, concentrates on marketing
decision-making, rather than mere
description of marketing phenomena.
By providing specific tools and decision
frameworks, it prepares its readers to hit the
ground running and contribute tangibly
to the marketing efforts of firms large and
small.
Adding Value to your Marketing Course
- Marketers understand that even the best
products and services will go unsold if
they cannot communicate the value to
the customer. Understanding this valuebased approach is critical for marketing
students today, and is at the forefront of
this text, setting it apart. This approach
is emphasized throughout the text, and
demonstrated through the use of the Adding
Value boxes found in each chapter.
In their 4th edition of M: Marketing,
Grewal and Levy present a concise,
impactful, and easy to read approach to
Principles of Marketing. The text delivers
value to both instructor and student
through the engaging style and online
assignment and assessment options. With
monthly updates provided in a newsletter
and the dynamic video program, the
instructor support provided will bring
marketing to life in any class setting. With a new chapter on Social and
Mobile Marketing, Grewal and Levy’s M:
Marketing continues to be among the most
contemporary products for studying the
principles of marketing today.
www.mhhe.com/grewalm4e and grewalM4e
Resources:
Drawing on its authors’ wealth of
entrepreneurial and executive experience,
along with their thought-leading research,
the book provides an abundance of real-life
examples of marketing decisions – both
good and not-so-good – from around
the world in companies ranging from
entrepreneurial start-ups to multi-national
giants.
This edition continues to be the most
current and internet-savvy book available,
injecting the latest developments in
internet-based communication and
distribution technology into every chapter.
www.mhhe.com/mullins8e
M: Marketing, 4e
Connect ISBN: 978-0-07-763561-9 Connect Plus ISBN: 978-0-07-763563-3
LearnSmart ISBN: 978-1-25-918849-7
SmartBook
Essentials of Marketing, 14e
William Perreault, Jr., Joseph Cannon,
and E. Jerome McCarthy
Publishing: 2/28/2014
ISBN: 978-0-07-786104-9
Essentials of Marketing: A Marketing Strategy
Planning Approach is about marketing and
marketing strategy planning. At its essence,
marketing strategy planning is about
figuring out how to do a superior job of
satisfying customers. This author team takes
that point of view seriously and believes in
practicing what they preach. Instructors
and students can trust that this new edition
of Essentials of Marketing 14e– and all of
the teaching and learning materials that
accompany it – will satisfy every instructor
and students’ needs.
Building on Pioneering Strengths.
This author team pioneered an innovative
structure— using the “four Ps” with a
managerial approach—for the introductory
marketing course. It has become one of the
most widely used business textbooks ever
published because it organizes the best ideas
about marketing so that readers can both
understand and apply them. The unifying
focus of these ideas is on how to make
marketing decisions that a manager must
make in deciding what customers to target
and how best to meet their needs.
Over many editions of Essentials of
Marketing, there have been constant
changes in marketing management and
the marketing environment. Some of the
changes have been dramatic, and others have
been subtle. As a result, the authors have
made ongoing updates to the text to reflect
marketing’s best practices and ideas.
www.mhhe.com/fourps
Resources:
Connect ISBN: 978-0-07-763665-4
Connect Plus ISBN: 978-0-07-763667-8
LearnSmart ISBN: 978-1-25-911291-1
SmartBook
For more information or to request an examination copy contact your local sales representative
or email us at mghasia.sg@mheducation.com
3
Marketing
Marketing, 1e
Shane Hunt and John Mello
Publishing: 1/10/2014
ISBN: 978-0-07-786109-4
Marketing by C. Shane Hunt and John
E. Mello was designed to demonstrate to
students the connection between marketing
and their future careers, whether students
choose to pursue a major in marketing or
another field. With a number of features
to support this effort, including career
tips in every chapter and a comprehensive
marketing plan exercise that focuses on
marketing the most important product
in students’ lives: themselves, Marketing
is the most practical content available
for the Principles of Marketing course.
Supported by results-driven technology in
McGraw-Hill’s Connect Marketing and
a focused table of contents covering all of
the foundational topics in fourteen concise
chapters, Marketing is the smart choice for
instructors and students to adopt for the
Principles of Marketing course.
www.mhhe.com/hunt1e
Resources:
Connect ISBN: 978-0-07-763661-6
Connect Plus ISBN: 978-0-07-763655-5 LearnSmart ISBN: 978-1-25-912251-4
SmartBook ISBN: 978-1-25-919845-8
Marketing, 4e
Dhruv Grewal and Michael Levy
Published: 1/03/2013
ISBN: 978-0-07-802900-4
Grewal/Levy was designed for today’s
changing student population. It has a strong
emphasis on experiential learning and
focuses on the value that marketers create
for the firm. This textbook also provides
students with hands-on learning tools
through Connect Marketing, and provides
professors with updated tools every month
through the monthly newsletter.
With Connect Plus, students examine how
firms analyze, create, deliver, communicate,
and capture value by exploring both the
fundamentals in marketing and new
influencers, such as social media, all in a
format that allows for instructor assessment
of learning outcomes, and provides students
with a tight integration of topics.
Personalized Marketing
Vivid and accurate description of
businesses, marketing professionals, and
entrepreneurs—through cases, exercises,
and testimonials—that allows students to
personalize marketing and identify possible
career interests
Marketing, 12e
The goal of the 12th edition of Marketing
is to create an exceptional experience
for today’s students and instructors of
marketing. The development of Marketing
was based on a rigorous process of
assessment, and the outcome of the process
is a text and package of learning tools that
are based on engagement, leadership, and
innovation in marketing education.
www.mhhe.com/kerin12e
Resources:
Roger Kerin, Steven Hartley,
and William Rudelius
Publishing: 1/10/2014
ISBN: 978-0-07-786103-2
Marketing 12e utilizes a unique, innovative,
and effective pedagogical approach. The
elements of this approach have been the
foundation for each edition of Marketing
and serve as the core of the text and its
supplements as they evolve and adapt to
changes in student learning styles, the
growth of the marketing discipline, and
the development of new instructional
technologies. The distinctive features of the
approach are illustrated below:
High Engagement Style
Easy-to-read, high-involvement, interactive
writing style that engages students through
active learning techniques
Rigorous Framework
Pedagogy based on the use of Learning
Objectives, Learning Reviews, Learning
Objectives Reviews, and supportive student
supplements
Traditional and Contemporary Coverage
Comprehensive and integrated coverage of
traditional and contemporary marketing
concepts
Integrated Technology
The use of powerful technical resources
and learning solutions, such as Connect,
LearnSmart, www.kerin.tv, www.
kerinmarketing.com, and QR codes
Marketing Decision Making
The use of extended examples, cases, and
videos involving people making marketing
decisions
Connect ISBN: 978-0-07-763571-8
Connect Plus ISBN: 978-0-07-763573-2
LearnSmart
SmartBook
Basic Marketing, 19e
William Perreault, Jr., Joseph Cannon,
and E. Jerome McCarthy
Published: 3/01/2013
ISBN: 978-0-07-802898-4
Built on a strong foundation, Basic
Marketing 18e with ConnectPlus and
LearnSmart provides an integrated teaching
and learning solution for presenting the four
Ps framework and managerial orientation
with a strategy planning focus. The Perreault
franchise was the pioneer of the “four Ps”
in the introductory marketing course. The
unifying focus of Basic Marketing has always
been on how to make marketing decisions
in deciding what customers to focus on and
how best to meet their needs. Consistent
with our belief in continuous quality
improvement, this edition has been critically
revised, updated, and rewritten to reflect
new concepts, new examples, recent “best
practices,” and to tightly integrate the best
digital tools in the industry for ensuring that
students are prepared to engage in classroom
lectures and pursue future business and
marketing careers.
For more information or to request an examination copy contact your local sales representative
or email us at mghasia.sg@mheducation.com
4
Marketing
Marketing: The Core, 5e
Roger Kerin, Steven Hartley, William
Rudelius, and Erin Steffes
Published: 10/19/2012
ISBN: 978-0-07-802892-2
Marketing: The Core 5e by Kerin, Hartley
and Rudelius continues a tradition of
leading the market with contemporary,
cutting-edge content presented in a
conversational student-oriented style,
supported by the most comprehensive,
innovative, and useful supplement package
available. This text and package is designed
to meet the needs of a wide spectrum of
faculty—from the professor who just wants
a good textbook and a few key supplements,
to the professor who wants a top-notch fully
integrated multimedia program. Marketing:
The Core utilizes a unique, innovative, and
effective pedagogical approach developed
by the authors through the integration of
their combined classroom, college, and
university experiences. The elements of this
approach have been the foundation for each
edition of Marketing: The Core and serve as
the core of the text and its supplements as
they evolve and adapt to changes in student
learning styles, the growth of the marketing
discipline, and the development of new
instructional technologies. The distinctive
features of the approach are illustrated
below:
• High Engagement Style—Easy-toread, interactive, writing style that
engages students through active learning
techniques.
• Personalized Marketing—A vivid and
accurate description of businesses,
marketing professionals, and
entrepreneurs—through cases, exercises,
and testimonials—that allows students
to personalize marketing and identify
possible career interests.
• Marketing Decision Making – The use
of extended examples, cases, and videos
involving people making marketing
decisions.
• Integrated Technology—The use
of powerful technical resources and
learning solutions.
• Traditional and Contemporary
Coverage—Comprehensive and
integrated coverage of traditional and
contemporary concepts.
• Rigorous Framework—A pedagogy
based on the use of Learning Objectives,
Learning Reviews, Learning Objectives
Reviews, and supportive student
supplements.
Resources:
Connect with LearnSmart
ConnectPlus with LearnSmart
Annual Editions: Marketing
12/13, 35e
Dushkin, John Richardson, and Nisreen
Bahnan
Published: 3/16/2012
ISBN: 978-0-07-352870-0
The Annual Editions series is designed to
provide convenient, inexpensive access
to a wide range of current articles from
some of the most respected magazines,
newspapers, and journals published today.
Annual Editions are updated on a regular
basis through a continuous monitoring of
over 300 periodical sources. The articles
selected are authored by prominent scholars,
researchers, and commentators writing for
a general audience. The Annual Editions
volumes have a number of common
organizational features designed to make
them particularly useful in the classroom: a
general introduction; an annotated table of
contents; a topic guide; an annotated listing
of selected World Wide Web sites; and a
brief overview for each section. Each volume
also offers an online Instructor’s Resource
Guide with testing materials. Using Annual
Editions in the Classroom is a general guide
that provides a number of interesting and
functional ideas for using Annual Editions
readers in the classroom.
www.mhhe.com/annualeditions
Practice Marketing
Simulation 1 Semester Access
Card, 1e
Dave McCool
Published: 3/02/2012
ISBN: 978-0-07-802903-5
Practice Marketing is an online, interactive
learning environment that simulates the
full marketing mix including market
segmentation, product, pricing, promotion,
and place. Using knowledge built in the
Principles of Marketing course, students
become a marketing manager in a company
entering the backpack market. By making
decisions and seeing the results, players
get feedback on their actions, and learn by
doing. Players then review and can amend
their decisions to react to their competitors’
decisions. Powerful assessment, reporting,
and debriefing tools complement this
educational process.
Essentials of Marketing
with Practice Marketing and
Connect+ Access Cards, 13e
William Perreault, Jr., Joseph Cannon,
and E. Jerome McCarthy
ISBN: 978-0-07-792981-7
Marketing Research
Essentials of Marketing
Research, 3e
Joseph Hair, Jr, Mary Wolfinbarger,
Robert Bush, and David Ortinau
Published: 9/07/2012
ISBN: 978-0-07-802881-6
Essentials of Marketing Research concisely
delivers an up-to-date review of a broad
variety of marketing research topics. It
takes an application-oriented approach,
providing students with the tools and
skills necessary to solve business problems
and exploit business opportunities. The
For more information or to request an examination copy contact your local sales representative
or email us at mghasia.sg@mheducation.com
5
Marketing
authors’ years of experience in real-world
marketing research is evident throughout,
from their thorough treatment of qualitative
research (given short shrift in many other
books) to their knowledgeable coverage of
sample size rules-of-thumb, conducting
a background literature review, and the
importance of new market research tools
and techniques. Essentials of Marketing
Research gives students a strong command of
market research principles, while being short
enough to use alongside cases or projects.
and development issues as identifying
customer needs, design for manufacturing,
prototyping, and industrial design, Product
Design and Development by Ulrich and
Eppinger presents in a clear and detailed
way a set of product development
techniques aimed at bringing together the
marketing, design, and manufacturing
functions of the enterprise. The integrative
methods in the book facilitate problem
solving and decision making among people
with different disciplinary perspectives,
reflecting the current industry toward
designing and developing products in crossfunctional teams.
New Product Management
New Products
Management, 11e
Retail Management
C. Merle Crawford
and C. Anthony Di Benedetto
Retailing Management, 9e
Publishing: 4/11/2014
ISBN: 978-0-07-802904-2
Written with a managerial focus, New
Products Management 11e by Crawford and
Di Benedetto is useful to the practicing
new products manager. Along with the
management approach, the perspective of
marketing is presented throughout which
enables the text to have a balanced view. The
authors aim to make the book increasingly
relevant to its users as this revision is
considered to be a “new product.” Many
new examples, cases, and research along
with the most current topics highlight the
new edition of New Products Management.
Product Design
Product Design and
Development, 5e
Karl Ulrich and Steven Eppinger
Published: 5/05/2011
ISBN: 978-0-07-340477-6
Treating such contemporary design
Michael Levy, Barton Weitz
and Dhruv Grewal
Published: 11/22/2013
ISBN: 978-0-07-802899-1
The primary objective in the ninth
edition of Retailing Management is to
inform students about the exciting new
developments in the retail industry.
Retailing has evolved into a high tech,
global, growth industry. Retailers like WalMart, Home Depot, Amazon, Starbucks,
and Kroger are some of the most admired
and sophisticated businesses in the world.
The developments in the industry are
providing challenging and rewarding
opportunities for students interested in
retailing careers and companies supporting
the retail industry such as IBM, Procter &
Gamble, and Google.
In preparing this edition, the authors
focused on five important developments:
(1) the use of big data and analytical
methods for decision making, (2) the
application of social media and smart
phones for communicating with customers
and enhancing their shopping experience,
(3) the issues involved in utilizing a
mobile channel and providing a seamless
multichannel experience for customers,
(4) the engagement in corporate social
responsibility activities - the consideration of
society when making business decisions, and
(5) the impact of globalization on the retail
industry.
We are pleased to announce the addition of
Professor Dhruv Grewal, The Toyota Chair
of Commerce and Electronic Business, and
Professor of Marketing at Babson College
to the Retailing Management author team.
Dhruv brings years of academic experience
to the project, as evidenced by dozens of
retailing-related articles that he has coauthored. He also co-edited the Journal of
Retailing from 2001 to 2007 with Michael
Levy, a close colleague and collaborator for
over 20 years.
Resources:
Connect Plus Marketing with LearnSmart
ISBN: 978-0-07-751240-8
Connect Marketing with LearnSmart
ISBN: 978-0-07-751238-5
Selling
Selling: Building
Partnerships, 9e
Stephen Castleberry and John Tanner
Publishing: 10/25/2013
ISBN: 978-0-07-786100-1
Selling: Building Partnerships, 9e remains
the most innovative textbook in the Selling
course area today with its unique role plays
and partnering skills which are critical
skills for all business people. The authors
emphasize throughout the text the need
for salespeople to be flexible--to adapt their
strategies to customer needs, buyer social
styles, and relationship needs and strategies.
This is followed by a complete discussion of
how effective selling and career growth are
achieved through planning and continual
learning. This market-leading text has been
updated to continue its relevance in the
Selling market today just as it was twenty
years ago.
www.mhhe.com/castleberry9e
For more information or to request an examination copy contact your local sales representative
or email us at mghasia.sg@mheducation.com
6
Marketing
Fundamentals of Selling, 13e
Charles Futrell
Published: 3/11/2013
ISBN: 978-0-07-786101-8
Fundamentals of Selling, 13e trains readers
on a detailed, yet broad, step-by-step
selling process that is universal in nature.
Numerous sales personnel in the industry
today have commented on how this marketleading textbook reflects what they do on
sales calls with prospects and customers. The
goal of Fundamentals of Selling has always
been to demonstrate to students the order
of steps within the selling process; provide
numerous examples of what should be in
each step; and show how the steps within
the selling process interact with one another.
Combined with up-to-date content and
a strong ethical focus, the 13th edition of
Fundamentals of Selling teaches sales the
way a mentor would: with a strong, practical
focus that puts the customer first.
ABCs of Relationship Selling,
12e
Charles Futrell
Published: 10/19/2012
ISBN: 978-0-07-802893-9
ABC’s of Relationship Selling 12e trains
readers on a specific, yet generic, stepby-step selling process that is universal in
nature. This edition presents a sales process
or system in a logical sequence, more than
any other text in the market: from planning
and the approach, to closing and follow-up
for exceptional customer service. The goal
of this text has always been to demonstrate
to students the order of steps within the
selling process; provide numerous examples
of what should be in each step; and how the
steps within the selling process interact with
one another. This market leader text brings
a comfortable and familiar approach to the
Selling discipline.
Services Marketing
Services Marketing, 6e
Valarie Zeithaml, Mary Jo Bitner,
and Dwayne Gremler
Published: 3/12/2012
ISBN: 978-0-07-811205-8
Services Marketing, 6e, is written for
students and businesspeople who recognize
the vital role that services play in the
economy and its future. The advanced
economies of the world are now dominated
by services, and virtually all companies
view service as critical to retaining their
customers today and in the future. This
edition focuses on knowledge needed to
implement service strategies for competitive
advantage across industries.
In addition to standard marketing topics
(such as pricing), this text introduces
students to entirely new topics that include
management and measurement of service
quality, service recovery, the linking of
customer measurement to performance
measurement, service blueprinting,
customer cocreation, and cross-functional
treatment of issues through integration
of marketing with disciplines such as
operations and human resources. Each
of these topics represents pivotal content
for tomorrow’s businesses as they attempt
to build strong relationships with their
customers.
Strategic Marketing
Marketing Strategy: A
Decision Focused Approach,
8e
It covers the concepts and theories of
creating and implementing a marketing
strategy and offers a focus on the strategic
planning process and marketing’s cross/
inter-functional relationships. This text
distinguishes itself from competitors by
maintaining a strong approach to strategic
decision making. The eighth edition helps
students integrate what they have learned
about analytical tools and the 4P’s of
marketing within a broader framework of
competitive strategy. Four key and relevant
trends that are sweeping the world of
marketing theory and practice are integrated
throughout this new edition.
Strategic Marketing, 10e
David Cravens and Nigel Piercy
Published: 6/21/2012
ISBN: 978-0-07-802890-8
Designed around the marketing strategy
process with a clear emphasis on analysis,
planning, and implementation, this text
and casebook discusses the concepts
and processes for gaining a competitive
advantage in the marketplace. The new
edition of Strategic Marketing uses a
decision-making process to examine
the key concepts and issues involved in
analyzing and selecting strategies. Marketing
strategy is considered from a total business
perspective, examining marketing strategy
beyond the traditional emphasis on
marketing functions. The length and design
of the book offer flexibility in the use of the
text material and cases. New features and
updated cases have made this text the most
relevant text in the market today.
www.mhhe.com/cravens10e
Orville Walker and John Mullins
Published: 1/25/2013
ISBN: 978-0-07-802894-6
Marketing Strategy, 8e is a focused,
succinct text which can be used on its
own or packaged with a case book.
For more information or to request an examination copy contact your local sales representative
or email us at mghasia.sg@mheducation.com
7
Marketing
Digital
Solutions
McGraw-­Hill Connect provides online
presentation, assignment, and assessment
solutions. It connects your students with the
tools and resources they’ll need to achieve
success. Additionally, Connect/Connect
Plus content (text, tools, and homework)
can be fully integrated with your Blackboard
course! McGraw-­Hill ConnectPlus™
includes the full textbook as an integrated,
dynamic ebook. Media, animation and
assessments are merged with the text’s
narrative to engage students and improve
learning and learning retention.
See all Connect Products for Marketing at:
http://connect.customer.mcgraw-hill.com/
subjects/business/marketing
LearnSmart maximizes learning
productivity and efficiency by identifying
the most important learning objectives for
each student to master at a given point in
time. It knows when students are likely
to forget specific information and revisits
that content to advance knowledge from
their short-term to long-term memory. Data driven reports highlight the concepts
individual students - or the entire class
are struggling. LearnSmart is proven to
improve academic performance – including
higher retention rates and better grades. With Create™ you can easily rearrange
chapters, combine material from other
content sources, and quickly upload
content you have written such as your
course syllabus or teaching notes. Find the
content you need in Create by searching
through thousands of leading McGraw-Hill
textbooks and arrange your book to fit your
teaching style. Explore Create at
http://create.mcgraw-hill.com/asia
Whether you are searching for customized
textbooks and supplements, a new
curriculum, or online courses for an entire
discipline or institution, McGraw-Hill
Learning Solutions collaborates with you to
deliver students-centered experiences that
result in learning. To learn more, visit:
learningsolutions.mhhe.com
Make your lectures available to your
students 24/7 without changing anything
about the way you teach! You speak 120
words per minute, while your students write
only 20. This forces them to decide between
listening or taking notes. With Tegrity
Campus they no longer have to make
that decision. Your students can engage
in class discussion, listen more intently
and retain more-- resulting in improved
course performance. A simple one-click
start/stop process automatically captures
audio, PowerPoint’s, all computer screens,
videos and more. Students can access their
instructors’ lectures anytime or anywhere.
They can search the lectures using keywords;
students can also use it to review a missed
class, for an exam, or to complete their
lecture notes. For more information, visit:
tegritycampus.mhhe.com
For more information or to request an examination copy contact your local sales representative
or email us at mghasia.sg@mheducation.com
8