BS (4 Years) for Affiliated Colleges Course Contents for Subjects with Code: BBA This document only contains details of courses having code BBA. Center for Undergraduate Studies, University of the Punjab 1 BS (4 Years) for Affiliated Colleges Code Subject Title Cr. Hrs Semester BBA‐101 Introduction to Business 3 I Year Discipline 1 Business Administration, Commerce Business: Meaning, Nature, Scope and Importance. Problems, Functions and Qualities of a
Businessman, Types of Businesses.
Sole Proprietorship: Features, Importance, Merits and Demerits.
Partnership: Features, Merits and Demerits, Co-ownership Vs. Partnership; Classification of
Partners; Rights, Duties and Liabilities of Partners, Dissolution of Partnership.
Joint Stock Company: Features, Merits and Demerits, Formation, Memorandum of
Association; Articles of Association, Prospectus, Capital, Management, Meetings, Winding
up.
Cooperative Society: Features, Kinds, Merits and Demerits.
Combination: Meaning, Causes and Purposes, Advantages and Disadvantages. Types of
Combination. Forms of Combination.
Trade: Wholesales, Retail, Import and Export. Export Promotion Bureau and its role.
Marketing Operation: Definition, Functions, Scope Advantage and Disadvantage,
Marketing Versus Selling.
Channels of Distribution: Meaning, Functions, Kinds, Selection of Channels, Advantages.
Sales Promotion: Meaning, Objects and Methods.
Advertising: Meaning, Objects, Types, Merits and Demerits Advertising Media.
Warehousing: Definition, Functions, Kinds.
Business Risk: Definition, Types, Methods of Handling Risk.
Insurance: Meaning, Principles, Kinds (Life, Fire, Marine) Importance.
Recommended Books:
1.
Asakari Zaidi S A, Fundamentals of Business, Orient Publishers, Karachi.
2.
Nisar-ud-Din, Business Organization, Aziz Publishers, Urdu Bazar, Lahore.
3.
Muhammad Irshad, Introduction to Business, Naveed Publications Lahore.
4.
Khalid Mehmood Cheema, Introduction to Business, Syed Mobin Mahmood &
company, Lahore.
5.
Theodore J Sielaff and John W Aberle, Introduction to Business, Belmont,
California Wardsworth Publishing Company, Inc.
6.
Glass & Baker, Introduction to Business.
7.
Ali M H, Introduction to Business.
8.
Koontz & Weirick, Management.
Note: Latest Editions of the recommended books may be included.
Center for Undergraduate Studies, University of the Punjab 2 BS (4 Years) for Affiliated Colleges Code BBA‐102 Year 1 1.
2.
a.
b.
3.
a.
b.
c.
4.
a.
b.
c.
d.
5.
a.
b.
c.
d.
6.
a.
b.
7.
Subject Title Principles of Management Discipline Business Administration Cr. Hrs 3 Semester II Introduction to Management
Theory versus Practice
Evolution
Decision Making
Theory in Decision Making
Decision Making in Practice
Planning
An Overview of Planning
Strategy Formation
Management
Organizing
Organizing Structure
Authority
Staffing the Organization
Organizing for Maximum Performance
Leading
Motivation
Leadership and Supervision
Management Change
Communication and Conflict
Controlling
An Overview of Control
Control Techniques
Conclusions
A Look Back and a Look Ahead
Center for Undergraduate Studies, University of the Punjab 3 BS (4 Years) for Affiliated Colleges Code BBA‐103 Year 1 Subject Title Financial Accounting (Basic) Discipline Business Administration Cr. Hrs 3 Semester II Role and importance of accounting business; Financial statements; Accounting equation;
Business transactions and accounting equation; Debit and credit rules; General journal;
Ledger and ledger account; Trial balance; Concepts of revenue and capital expenditure; Debit
and credit rules for revenue and expenses transaction; Adjusting entries; Closing entries;
Adjusted trial balance preparation; Income statement preparation; Balance sheet; Scope of a
work sheet; Preparation of work sheet; Accounting system for measuring costs; Inventory
control; Cash flow statements; Financial statements; ratio analysis
Center for Undergraduate Studies, University of the Punjab 4 BS (4 Years) for Affiliated Colleges Code BBA‐104 Year 1 Subject Title Introduction to Psychology (BBA) Discipline Business Administration Cr. Hrs 3 Semester II •
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Man studies himself
The biological basis of behavior
The development of behavior
Clinical approaches to a personality
Psychometric approaches to personality
Defining and measuring learning and retention
The management of learning and retention
Knowing the world
Observation and action
Thinking and deciding
Motivation and drive
Emotion
Reactions to frustration
Mental health and therapy
The individual and the group
Communication and persuasion
Center for Undergraduate Studies, University of the Punjab 5 BS (4 Years) for Affiliated Colleges Code BBA‐201 Year 2 Subject Title Principles of Marketing Discipline Business Administration Cr. Hrs 3 Semester III 1.
Understanding Marketing and the Marketing Process:
Marketing Management and Marketing Philosophies. The goals of the marketing system.
Strategic planning and the marketing process. The marketing management process and the
marketing environment.
2.
Analyzing Marketing Opportunities:
Market research and infonnation systems; Consumer market and influences on consumer
behavior.
3.
Marketing Strategy
Market segmentation, targeting and positioning for competitive advantage.
4.
Developing the Marketing Mix:
Designing products life cycle strategy; Pricing products; Pricing strategies. Placing product;
Distribution channels retailing and wholesaling. Promoting products: marketing
communication strategy, advertising sales promotion and publicity.
Center for Undergraduate Studies, University of the Punjab 6 BS (4 Years) for Affiliated Colleges Code BBA‐202 Year 2 Subject Title Financial Management (Basic) Discipline Business Administration Cr. Hrs 3 Semester III Introduction to Financial Management; Understanding financial management; Taxes; and
cash flows; Evaluating a firm's financial performance; Financial forecasting planning; and
budgeting; The time value of money; Risk and rates of return; Valuation and characteristics
of bond; Stock Valuation ; Capital-Budgeting decision criteria; Cash flows and other topics
in capital budgeting; Capital budgeting and risk analysis; Cost of capital; Managing for
shareholder value; raising capital in the financial markets; Analysis and impact of leverage;
Planning the Firm's Financial mix; Accounting receivable and inventory management; Risk
management; International business finance; Corporate restructuring; Combinations and
Divestitures; Term loans and leases.
Center for Undergraduate Studies, University of the Punjab 7 BS (4 Years) for Affiliated Colleges Code BBA‐203 Year 2 Subject Title Cost Accounting Discipline Business Administration Cr. Hrs 3 Semester III Cost accounting delves into advance treatment of costs with particular emphasis on cost
records and their maintenance. It deals with the treatment of material, labor and overhead
allocation and development; installation of standard costing and budgetary control system
in an organization. Application of cost accounting in manufacturing and nonmanufacturing concepts is explored.
Course Contents:
1. Concepts and objectives
2. Cost Accumulation procedure
3. Planning and control of the elements of cost
4. Budgeting and standard costing
5. Analysis of costs and profits
Center for Undergraduate Studies, University of the Punjab 8 BS (4 Years) for Affiliated Colleges Code BBA‐204 Year 2 Subject Title Data Base Management System Discipline Business Administration Cr. Hrs 3 Semester III ESSENTIAL TOPICS TO BE COVERED:
a. Basic Database concepts
b. Relational Database System: understanding, query and report
c. Various problems in Database management and their solutions
COURSE DESCRIPTION:
Basic database concepts; Entity Relationship modeling, Relational data model and
algebra, Structured Query language; RDBMS; Database design, functional dependencies and
normal forms; Transaction processing and optimization concepts; concurrency control and
recovery techniques; Database recovery techniques; Database security and authorization.
Introduction to data mining, object oriented, distributed and multi dimensional databases.
Small Group Project implementing a database
Recommended Books:
1. Database Systems: A Practical Approach to Design, Implementation and
Management by R.Connolly and P.Begg, 4th Edition, Addison-Wesley Pub.
Co (2003)
2. Database Systems by C.J.Date, 8th Edition, Addison Wesley Pub. Co.
Center for Undergraduate Studies, University of the Punjab 9 BS (4 Years) for Affiliated Colleges Code BBA‐205 Year 2 Subject Title Financial Accounting (Advanced) Discipline Business Administration Cr. Hrs 3 Semester IV This course is designed to give the students an introduction to the concepts, methods &
procedures of accounting. The subject matter includes the nature of accounts; recording
changes in financial position; measuring business income & completion of accounting
cycle. Accounting for merchandising concerns, financial assets, inventories & plant assets;
preparation of classified & incorporated income statements are included in this basic
course.
Center for Undergraduate Studies, University of the Punjab 10 BS (4 Years) for Affiliated Colleges Code BBA‐206 Year 2 Subject Title Mercantile Law Discipline Business Administration Cr. Hrs 3 Semester IV 1.
Law of Contract:
Definitions, Formation of Contracts. Essentials of a Valid Contract. Performance of Contract.
Discharge of Contract. Breach of Contract, Law governing indemnity, Guarantee, Bailment
and agency.
2.
Sales of Goods:
Types of Contract of Sales. Conditions and Warranties. Effects of the Contract of Sales.
Performance of the Contract. Right of Unpaid Seller.
3.
Partnership:
Essential Elements of Partnership. Registration of Finns. Kinds of Partners. Right and
Obligations of Partners. Dissolution of Partnership.
4.
Negotiable Instruments:
Definitions, Characteristics and Types of Negotiable Instruments. Negotiation,
Endorsements. Liabilities of Parties. Discharge from Liability. Miscellaneous.
5.
Carriage of Goods:
Common Carrier. Essentials of a Common Can-ier. Right, Duties and Liabilities of a
Common Carrier. Restricted Liability of Railway. Carriage by Sea Elementary Treatment.
Center for Undergraduate Studies, University of the Punjab 11 BS (4 Years) for Affiliated Colleges Code BBA‐207 Year 2 Subject Title Money and Banking Discipline Business Administration Cr. Hrs 3 Semester IV EVOLUTION OF MONEY, FORMS &FUNCTIONS
1.
Value of Money:
Quantity Theory of Money, Cash Balance theory of Money, Measurement of valued of
Money
2.
Trade Cycle:
Phases, Causes, Remedies, Theory of Trade Cycle
3.
Inflation:
Kinds, Causes, Remedies, Deflation, reflection Disinflation, Stagflation
4.
International Monitoring Systems:
IMF, IBRD, Asian Development Bank, Islamic Development Bank
BANKING
1.
Introduction:
Definition, Evolution, Kinds of Banks
2.
Commercial Bank
Principles, Function, Importance, Role of
Banks
3.
Bank Account
Current, PLS, Tenn Deposit, Foreign Currency
Accounts
4.
Bank Customers
Different Types of Customers, Bankers Customers Relationship
5.
Letter of Credit
Kinds, Operations, Advantages
6.
Central Bank
Principles, Functions, Role, Monitoring Policies, Method of Note Issues, State Bank
of Pakistan, Functions and Role.
7.
Banking in Pakistan
Brief History, Nationalization, Privatization, ADBP, IDBP, Small Business Finance
Corporation.
8.
Islamic Banking
Principles Functions, Islamic Modes of Finance
Center for Undergraduate Studies, University of the Punjab 12 BS (4 Years) for Affiliated Colleges Code BBA‐208 Year 2 Subject Title Visual Programming Concept Discipline Business Administration Cr. Hrs 3 Semester IV The course aim is to introduce visual environment and concepts applicable in windows
operating systems. Students will be able to develop fundamental programming skills using
the object oriented approach.
Course Contents:
1. Key words, identifiers, variable, constants.
2. Functions, procedures
3. Arrays strings
4. Abstractions, inheritance, polymorphism Program semantics
5. Templates
Center for Undergraduate Studies, University of the Punjab 13 BS (4 Years) for Affiliated Colleges Code BBA‐211 Year 2 Subject Title Entrepreneurship Discipline English Cr. Hrs 3 Semester III Course Contents:
Introduction: The concept of entrepreneurship, The economist view of entrepreneurship, The
sociologist view, Behavioural approach, Entrepreneurship and Management
The Practice of Entrepreneurship: The process of entrepreneurship, Entrepreneurial
Management, The entrepreneurial business, Entrepreneurship in service institutions, The new
venture
Entrepreneurship and Innovation: The innovation concepts, Importance of innovation for
entrepreneurship, Sources of innovative opportunities, The innovation process, Risks
involved in innovation
Developing Entrepreneur: Entrepreneurial profile, Trait approach to understanding
entrepreneurship, Factors influencing entrepreneurship, The environment, Socio cultural
factors, Support systems
Entrepreneurship Organization: Team work, Networking organization, Motivation and
compensation, Value system
Entrepreneurship and SMES: Defining SMEs, Scope of SMEs, Entrepreneurial, managers of
SME, Financial and marketing problems of SMEs
Entrepreneurial Marketing: Framework for developing entrepreneurial marketing,
Devising entrepreneurial marketing plan, Entrepreneurial marketing strategies, Product
quality and design
Entrepreneurship and Economic Development: Role of entrepreneur in the economic
development generation of services, Employment creation and training, Ideas, knowledge and
skill development, The Japanese experience
Case Studies of Successful Entrepreneurs
Recommended Books
• Paul Burns and Jim Dew Hurst: Small Business and Entrepreneurship
• P.N. Singh: Entrepreneurship for Economic Growth
• Peter F. Drucker: Innovation and Entrepreneurship Peter F. Drucker
• John B. Miner: Entrepreneurial Success
Center for Undergraduate Studies, University of the Punjab 14 BS (4 Years) for Affiliated Colleges Code BBA‐301 Year 3 Subject Title Credit Management Discipline Business Administration Cr. Hrs 3 Semester V CREDIT MANAGEMENT
¾ Introduction to Credit Function.
¾ Commercial Credit - History, Components, Type and sources.
¾ Role of Credit Department.
¾ Credit Policy formulation & discrimination.
¾ Collection Policy appraisal
¾ Working Capital Management
¾ Capital Budgeting
¾ Bank Credit - types and sources
¾ Appraisal of Credit proposals and preparation of CLP, Assessment by risk factor.
¾ Analysis of Credit Information - financial and non-financial factors, Financial
Statement analysis.
¾ Determination of Collateral securities
¾ Models off creating changes on securities Commercial Vs Bank Credit
Center for Undergraduate Studies, University of the Punjab 15 BS (4 Years) for Affiliated Colleges Code BBA‐302 Year 3 Subject Title Business Research Methods Discipline Business Administration Cr. Hrs 3 Semester V This course deals with the tools & techniques of scientific research methods & their
application to business administration. Topics covered are formation of the problem &
related hypotheses; development of research design; measurement of variables; data
collection methods; sampling techniques; construction of questionnaires; interviewing
techniques, analysis of data & its interpretation & writing of the research report
Center for Undergraduate Studies, University of the Punjab 16 BS (4 Years) for Affiliated Colleges Code BBA‐303 Year 3 Subject Title Company Law Discipline Business Administration Cr. Hrs 3 Semester V The course is designed to familiarize students with the basic legal framework governing a
company as outlines in the companies' ordinance of 1984. The topic covered are kinds of
companies; corporate law authority; formation of a company; memorandum & articles of
association; prospectus; shareholders & capital, winding-up; fundamentals of Contract Act &
Negotiable Instrument Act. Islamic ethics emphasizes on sources of Islamic teachings &
basic ingredients of Islamic belief. It focuses on the directive regarding zakat, taxes on nonissues in the prohibition of Riba
Center for Undergraduate Studies, University of the Punjab 17 BS (4 Years) for Affiliated Colleges Code BBA‐304 Year 3 Subject Title Web Engineering Discipline Business Administration Cr. Hrs 3 Semester V Course Objectives :
The course intends to introduce students with the knowledge and skills necessary to develop
web applications by using Web development tools and technologies.
Course Contents :
History of world wide web; Internet protocols; Internet service; Web browsers; Markup
languages; Building static pages using HTML; Introduction to DHTML; Including filters;
Building static pages using HTML. How to make a serviette, deploy a serviette access a
serviette. Sending the request from HTML page. Use of ASP to implement dynamic web site
development. Introduction of XML, valid and well formed XML file. About web descriptor
and directory structure. War file and how to deploy web application after making own
directory structure
Center for Undergraduate Studies, University of the Punjab 18 BS (4 Years) for Affiliated Colleges Code BBA‐305 Year 3 Subject Title Human Resource Management Discipline Business Administration Cr. Hrs 3 Semester V Course Objectives :
This course will introduce the students with the concepts of Human Resource Management
and their implementation in technological and business environments.
Course Contents :
Overview of Human Resource Management; Perspectives on human resource management;
The contemporary legal environment; The labor market and the changing workforce; Human
resources planning and staffing; Performance evaluation and management; Compensation
and reward system; Human resources development. Labor relations in contemporary work
environments; Rights; Responsibilities; Values; and ethics; Organization culture and change;
Work environments stressors; Support safety and health; Employee attitudes; Organizational
exit; performance and effectiveness
Center for Undergraduate Studies, University of the Punjab 19 BS (4 Years) for Affiliated Colleges Code BBA‐306 Year 3 Subject Title Auditing Discipline Business Administration Cr. Hrs 3 Semester VI Definition, scope and objectives of Audit. Audit programme, Audit working papers,
standards and procedure. Types of Audit, internal control & internal Audit, Audit of
journals, subsidiary Books Trial Balance, Profit and loss Account and Balance Sheet
vouchers, Verification of Balance sheet items. Audit of Textiles, Sugar, Audit of Hotel,
insurance and Banking and Newspaper Companies, Investigation of Accounts and Detection
of fraud. Conclusion of Audit, Audit Reports. Rights, powers Duties and Liabilities of
Auditor. Audit of computerized Accounting records
Center for Undergraduate Studies, University of the Punjab 20 BS (4 Years) for Affiliated Colleges Code BBA‐307 Year 3 Subject Title Taxation Management (Basic) Discipline Business Administration Cr. Hrs 3 Semester VI Taxation structure and Administration Pakistan Income Tax Law. Income Tax problems of
Individuals, Partnership and Joint Stock Companies.
¾ Capital and revenue, income exempt from tax, income tax authorities, salaries etc.
¾ depreciation, capital gains etc
¾ Assessment procedure, wealth tax etc
Center for Undergraduate Studies, University of the Punjab 21 BS (4 Years) for Affiliated Colleges Code BBA‐308 Year 3 Subject Title Management Information System Discipline Business Administration Cr. Hrs 3 Semester VI Managing the digital firm; Information systems in the enterprise; Information systems
organizations, management and strategy; The digital firm: Electronic commerce and
electronic business; Ethical and social issues in the digital firm. Managing hardware and
software assets; Managing data resources; Telecommunications and networks; The internet
and the new information technology infrastructure; Managing knowledge for the digital firm;
Enhancing management decision making for the digital firm; Redesigning the organization
with information systems; Understanding the business value of systems and managing
change; Information systems security and control; Managing international systems
Center for Undergraduate Studies, University of the Punjab 22 BS (4 Years) for Affiliated Colleges Code BBA‐309 Year 3 Subject Title Development Economics Discipline Business Administration Cr. Hrs 3 Semester VI ¾ Introduction to Development Economics
¾ Historic Growth to Development Economics
¾ Contemporary Development
Policies & Issues
• Poverty
• Unemployment
• Population
• Education
• Environment
• Globalization
• Balance of Trade & Balance of Payment
Center for Undergraduate Studies, University of the Punjab 23 BS (4 Years) for Affiliated Colleges Code BBA‐310 Year 3 ¾
¾
¾
¾
¾
¾
¾
¾
Subject Title Current Business Affairs Discipline Business Administration Cr. Hrs 3 Semester VI International affairs
International Organization (World Bank, IMF, United Nations, WTO)
G - 8, D - 8, ASEAN
International Economic Associations
Environmental Governance
Political Issues (Kashmir, Nuclear Proliferation)
International Treaties
Globalization and its Impact
Center for Undergraduate Studies, University of the Punjab 24 BS (4 Years) for Affiliated Colleges Code BBA‐311 Year 3 ¾
¾
¾
¾
¾
¾
¾
Subject Title Corporate Governance Discipline Business Administration Cr. Hrs 3 Semester VI Comparison of CG practices across countries in South Asia
Implications of small vs. large shareholders on performance of boards
Corporate governance after privatization
Disclosure rules and accounting standards
Merger, takeovers and self serving management practices
Cross shareholding and pyramiding
SECP's code of corporate governance and effects
Center for Undergraduate Studies, University of the Punjab 25 BS (4 Ye
ears) for A
Affiliated Co
olleges
Codee
BBA-401
Year
4
Subjeect Title
Sm
mall Business Managem
ment
Cr. Hrs
C
3
Discip
pline
Busin
ness Adminiistration
Objecti ves:
This courrse will intro
oduce studennts to small and
a medium
m business orrganizations..
¾ Smalll business an
nd ownershiip.
¾ Smalll business fiirm and francchising.
¾ Estab
blishing the firm
f
manageement controol.
¾ Mark
keting the pro
oduct or servvice.
¾ Goveernment and small business.
mended Book
ks:
Recomm
Sem
mester
V
VII
BS (4 Years) forr Affiliated Colleges
Code
BBA- 4002
Year
4
Subject Title
Pakistan Economy
E
Cr. Hrs
3
Sem
mester
V
VII
Disciplin
ne
Business Administraation
Objecti ves:
1.
Econnomic Development andd its requisitees Factors off Economic Developmennt.
•
E
Economic
Faactors Capitaal, Labour, Power, Transport and Com
mmunicationn.
•
A
Administrativ
ve Factors
•
E
Education
and
d Training
•
Social Factorrs
•
Political Facttors
2.
Agriiculture Dev
velopment: Average yiield and main
m
productts Food prooblems, pricce of
Agriiculture Prod
ducts and Goovernment Policies,
P
Agrricultural Finnance and Marketing.
M
Export
of Agricultural
A
Products annd Problemss related theereto. Agricuultural Planning and Poolicy,
Landd Reforms.
3.
Induustrial Development: Caauses of Inddustrial Bacckwardness, Present possition and future
f
prosspects. Indusstrial Finance and Finanncial Institutiions, Large and
a Small Scale
S
and Coottage
Induustrial. Foreeign Capital and Foreiggn Assistannce. State and
a
Industriaal Developm
ment;
Induustrial Plann
ning and Pollicy, Nationaalization of Industries and
a Public Sector
S
Indusstries.
Expoort of Industtrial Productts. Labor Prooblems, Tradde Unions; Industrial Disputes and Labor
L
Legiislation.
4.
Foreeign Trade: Main items of exports and importss Volume, value
v
and Trends
T
in Fooreign
Tradde. Balance of Payments. Exchangee Rate, Trade agreementts; State Traading and Prrivate
Tradding.
5.
Trannsport & Co
ommunicatioons: Develoopment of means
m
of Traansport and Communiccation
theree role, effectt and problem
ms.
6.
Bankking and Fin
nance: Development andd problems in Pakistan. Role of Bannks and Finaancial
Instiitution in thee Economic Developmen
D
nt of Pakistaan.
7.
Hum
man Capital: Population growth, eduucation and role of sociial sectors inn developmeent of
Pakiistan.
Recommeended Bookss:
BS (4 Ye
ears) for A
Affiliated Co
olleges
Code
BBA-4033
Year
4
Subject Title
Mathematics (Advanced)
M
(
Cr. Hrs
3
Sem
mester
V
VII
Disciplin
ne
Business Administraation
Objectivves:
The prim
mary goal of this course is to teach thhe techniquees of integraal calculus thhat is likely to be
encounteered in busiiness and economics
e
c
courses
in college
c
and in subsequuent professsional
activitiess. The coursse is designned to provvide a sound, intuitive understandiing of the basic
concepts without saccrificing maathematical accuracy.
a
Sttudent perforrmance willl be evaluateed on
group proojects handeed out in classs, pop quizzzes and term
m exams.
Course Contents:
C
Introducction to Antt- differentiaation:
The indeefinite integrral integratioon by substittution area and
a the definnite integrall. Applicatioons to
business and econom
mics, Integrattion by partss; integral tabbles. Review
w on integrattion.
Further Topics in In
ntegration:
The defiinite integraal as the lim
mit of a sum
m improper integrals. Probability
P
d
density
funcctions
numericaal integration
n review on further topiccs on integraation.
Function
ns of Two Variables:
V
Functionns of two variables
v
suurfaces and level curvves. Partial derivatives the chain rule;
Approxim
mation by th
he total diffeerential relattive maximaa and minim
ma. Lagrangee multipliers. The
method of
o least squarres. Double integrals revview on funcctions of twoo variables.
The Triggonometric Functions:
Introducttion to trig
gonometric functions; Differentiattion and inntegration of
o trigonom
metric
functionss; Additionall applicationns involving trigonometrric functions.
Differen
ntial Equatio
ons:
Differenttial equation
ns an introduuction; Seconnd order diffferential equuations; Diffeerence equattions;
Reviewinng differential & differennce equationns.
Recomm
mended Book
ks:
BS (4 Ye
ears) for A
Affiliated Co
olleges
Code
BBA-4044
Year
4
Subject Title
Managerial Accounting
M
A
Disciplin
ne
Business Administraation
Objectivve:
Backgroound
Managem
ment Accoun
nting - An Overview.
O
Financiall Accounting
g, Cost Accoounting, Mannagement Accounting
Contents of Managem
ment Accounnting
havior & Co
ost Volume Relationshiip
Cost Beh
Variable & Fixed Co
ost
Determinning Elemen
nt of Fixed Cost
C in Semi Variable Coost
Cost Vollume Profit Analysis
A
Break-evven analysis
Costing Methods
Absorption costing & marginal costing
c
Absorption cost activ
vity Based coosting
Responsibility Acco
ounting
Standardd Costing
Basic Vaariance Analy
ysis
Further Variance
V
Analysis
Managem
ment Controll System Annd Responsibbility Accounnting
Relevantt Informatio
on & Decisiion Making
Relevantt Costing & Decision
D
Maaking
Decisionn Making witth Uncertainnly
Linear Prrogramming
g
Accountting for Plan
nning & Control
Budgetinng: Profits, Sales,
S
Cost, Expenses
E
& Human Resoources
Budgetinng Expenditu
ures & Cost
Budgetinng Flexible Budgets
B
Recomm
mended Book
ks:
Cr. Hrs
3
Sem
mester
V
VII
BS (4 Ye
ears) for A
Affiliated Co
olleges Code
BBA- 4005
Year
4
Subject Title
Financial Analysis
A
Cr. Hrs
3
Sem
mester
V
VII
Disciplin
ne
Business Administraation
Objectivves:
To enable the studen
nts understannd the financial statemennts, interpret the results analytically
a
a
and
use such analysis as a tool in makking practicaal decisions..
Contentss
¾ Financial
F
Staatements
¾ Radio
R
Analy
ysis
¾ Horizontal
H
Analysis
A
¾ Vertical
V
Anaalysis
¾ Forecasting
F
Techniques
¾ Impact
I
of Market
M
Condiition on Finaancial Analysis
¾ Project
P
on Financial Anaalysis of an Organization
O
n
mended Book
ks:
Recomm
BS (4 Ye
ears) for A
Affiliated Co
olleges Codee
BBA-4006
Year
4
Subjecct Title
Sales Man
nagement
Cr. Hrs
3
Sem
mester
V
VII
Discip
pline
Business Administtration
Objectivves:
As the naame indicatees this coursee is taught too make the sttudent underrstand in dettail the meanning,
requirem
ments and esssentials of saales managem
ment. The quualities needded by good sales managger
and the different
d
esseential compoonents relateed to sales.
¾
¾
¾
¾
¾
¾
Behaavioral forcess in selling.
Prom
motional mix of firm.
Backkground of seelling.
Sellinng process.
Indusstrial and rettail selling.
Saless managemen
nt.
Recomm
mended Book
ks:
BS (4 Ye
ears) for A
Affiliated Co
olleges Code
BBA-4007
Year
4
Subject Title
T
Marketing Research
R
Cr. Hrs
H
3
Sem
mester
V
VII
Disciplline
Politica
al Science
Objectivve:
This couurse introducces the studeent to the fuundamental modes
m
of marketing.
m
Thhe areas of study
s
include analysis
a
of the marketiing environm
ment; Markketing researrch & Inforrmation systtems;
Behaviorr of consumeer & businesss marketingg; Market seegmentation;; Targeting & positioninng for
competitive advantag
ge, Product designing,
d
prricing ,Plannning & Prom
motion
C
Course Contents:
¾ The
T nature an
nd scope of marketing
m
¾ Data
D collectio
on
¾ Descriptive
D
reesearch
¾ Data
D analysiss
¾ Special topicss in data anaalysis
mended Book
ks:
Recomm
BS (4 Ye
ears) for A
Affiliated Co
olleges Code
BBA-4408
Yeaar
4
Subbject Title
Strateegic Human Resource Management
M
Cr. Hrs
3
Semester
VII
Disccipline
Business Admin
nistration
Objectivve:
This couurse deals wiith the wayss in which sttrategic thinkking can be applied to Human
H
Resoource
Managem
ment. It aim
ms to providee students with
w opportuunities to synnthesize maanagerial straategy
issues wiith HRM prrocesses, in a consideredd and reflecctive mannerr. The coursse focuses on the
way straategies can be
b formed and
a enacted in organizaations, and on the interrnal and extternal
environm
mental contex
xts from whhich human resource
r
straategies emerrge. It also deals
d
with a range
r
of contem
mporary issu
ues in humann resource management
m
against a baackdrop of new
n and channging
people management
m
practices. Inn this course how can peeople managee and enhance organizattional
performaance? How can we inteegrate stakeeholder conccerns into organization
o
nal decisionss and
strategiess? How can
n strategic thinking unnderpin HRM
M activitiess? What aree the barrieers to
strategic thinking in organizatioons? What does
d
it meann to be a HR
R professionnal? Studentts are
given the opportunity to enhannce their skills in team
mwork, organnizational analysis,
a
prooblem
solving and
a strategic thinking thrrough fieldw
work, case stuudies and seeminars.
mended Book
ks:
Recomm
BS (4 Ye
ears) for A
Affiliated Co
olleges Code
BBA-4409
Yeaar
4
Subbject Title
Organizatioonal Development
Cr. Hrs
3
Semester
VII
Disccipline
Business Admin
nistration
Objecti ves:
This couurse examinees the philossophy & praactice of orgganizational developmennt as it relattes to
employeee involvemeent. We consider numerrous strategies and persppectives on how to aliggn the
interests of employeees with thosse of the orrganization. The course covers broaad issues rannging
from corre ideology (mission, viision, valuess), to conceepts of leadeership and empowermen
e
nt, to
infrastruccture consid
derations succh as structture and cullture, and too the appliccation of chhange
initiativees related to continuous
c
i
improvemen
nt. The instruuctor attemptts to relate thhe material to
t the
current experiences
e
of the studeents while crreating a foundation forr future careeer developm
ment.
This is a very practtical course that draws on current readings annd on the exxperiences of
o the
instructorr and the stu
udents to gennerate a dialoogue aroundd these and reelated issuess.
Recomm
mended Bo
ooks:
BS (4 Ye
ears) for A
Affiliated Co
olleges Code
BBA-4410
Yeaar
4
Subbject Title
Statisticcs (Advanced
d)
Cr. Hrs
3
Semester
VIII
Disccipline
Business Admin
nistration
Objectivves:
Course Objective:
O
This couurse is a co
ontinuation of
o statistics--l. Statisticaal techniques and their applicationns are
studied inn greater deetail in this part.
p
The maain objectivee is to workk with real liife exampless and
exercisess drawn from
m a range of business areea.
Course Contents:
C
Interval Estimation
n:
Estimatioon and interrpretation off a confidence interval. CI for popuulation meann and popullation
proportioon. Boots traap method.
Hypotheesis Testing::
Classified theory. Hy
ypothesis tessting using confidence
c
i
interval.
Claassical hypotthesis testingg and
its difficuulties. Type 1 and type II errors.
Analysiss of Variancce:
Anova ass a useful to
ool. Simultanneous interval, distributiion and f- teest. One wayy Anova twoo way
Anova.
quare:
Least Sq
Methodoology and tecchnicalities of
o fitting a sttraight line to
t a scatter plot.
p
Simple Regression:
R
Simple reegression mo
ode. Use of confidence interval
i
and justifying use
u of straighht line underr least
square. Sampling
S
varriability.
Correlattion:
Simple correlation an
nd regressionn. Correlatioon in multiplle regressionn and multi -co linearity.
Goodnesss of Fit:
Use of confidence interval inn "Chi-squarre tests andd null hypoothesis chi--square testss for
mial and indeependence.
multinom
Recomm
mended Book
ks:
BS (4 Ye
ears) for A
Affiliated Co
olleges Codde
BBA-4411
Yeaar
4
Subbject Title
Cr. Hrs
S
Semester
E-C
Commerce
3
VIII
Disccipline
Bussiness Admiinistration
Objectivves:
Course contents
s
ns of E-Bussiness
¾ Foundation
¾ E-Marketplaces
hnologies (HTML & AS
SP) intro
¾ Networks & Web Tech
B
¾ Launching a Successful online Business
ecurity (Stan
ndards Cryp
ptography & Authenticcations)
¾ Internet se
Governmentt, E-Learnin
ng
¾ B2B & E-G
vertising
¾ Online Adv
¾ Retailing in
n E-Comme
erce
ce Environm
ment International, Legal
L
& Etthics, electtronic Paym
ment
¾ Ecommerc
System
agement & Business
B
co
ontinuity
¾ Risk Mana
mended Book
ks:
Recomm
BS (4 Years)
Y
for Affiliated
d Colleges
Codde
BBA-4412
Yeaar
4
Subbject Title
Cr. Hrs
S
Semester
F
Financial
Insttitutions & Services
S
3
VIII
Disccipline
Bussiness Admiinistration
Objectivves:
The broaad aim of the
t course is
i to introduuce the studdents with the
t core funnctional areas of
Financiall Institutionss and detaileed review of the servicees offered. As
A a part reequirement of
o the
course eaach student shall be assigned a Finnancial Instiitution for analysis
a
of its
i services. This
would bee followed by
b a presentaation and suubmission off research reeport on the related Finaancial
Institutioon.
Course Contents:
C
Introducction to Fina
ancial Instittutions and Financial System:
S
A globaal review, evolution,
e
d
development
t of Financcial Institutiions in Pakkistan, needd and
importannce of Financcial Institutioons.
Financiaal Institution
ns:
Commercial banks special maanagement concerns foor commerccial banks, saving & loan
associatioons, internaational bankiing, third innstitution, life insurancee Co's, penssion funds, other
financial institutions,, investmentt banks, Finaance Co's andd Investmennt oriented inntermediariess.
nancial Servvices Industrry:
Structurral Changess In The Fin
Financiall trends into the 1990s. Financial
F
staatements of financial
f
insttitution1"
Planningg for Financcial Institutiion:
Strategicc planning process, Opperating andd Financial planning, financial innnovations (new
products)).
:
An Overrview of Creedit Risk Management
M
Evaluatioon of loan & Investmentts, managingg problems looans, measurring interestt rate risk..
Major Financial
F
In
nstitutions in
n Pakistan:
State bank, Commercial banks, DFI's, mutual funds stock exchange, in Mudaraba Co's.
Investment banks, Islamic system of banking in Pakistan.
Recommended Books:
BS (4 Ye
ears) for A
Affiliated Co
olleges Codde
Subbject Title
Cr. Hrs
S
Semester
BBA-4413
Fin
nancial Management (Ad
dvanced)
3
VIII
Yeaar
4
Disccipline
Bussiness Admiinistration
Objectivves:
This couurse is the continuation
c
of Financiaal Managem
ment-l. It aiims at coverring those topics
t
which weere not dealtt with in the first part theereby givingg students fuurther exposuure in the fieeld of
Financiall Managemeent.
Course Contents
C
:
¾ Capital
C
structture and leveerage
¾ Dividend
D
poliicy
¾ Common
C
stocck and the innvestment baanking proceess
¾ Long
L
term deebt
¾ Hybrid
H
financcing preferreed stock, leasing and opttions
¾ Working
W
capiital policy annd short term
m credit
¾ Cash
C
and marrketable secuurities
¾ Accounts
A
receeivable and inventory management
m
¾ Mergers,
M
Div
vestitures, Hoolding comppanies and LB
BO'S
mended Book
ks:
Recomm
BS (4 Ye
ears) for A
Affiliated Co
olleges Codde
Subbject Title
Cr. Hrs
S
Semester
BBA-4414
Taaxation Manaagement (Ad
dvanced)
3
VIII
Yeaar
4
Disccipline
Bussiness Admiinistration
Objectivves:
Taxationn Managemen
nt includes a comprehennsive coveragge and treatm
ment of taxees as related to
t
business profits, allow
wance and education,
e
caapital gains depreciation
d
problems annd reserves. A
thoroughh study of Inccome Tax Act,
A Sales Taxx Act, Wealth Tax etc, from
f
the coree of this couurse.
Recomm
mended Book
ks:
BS (4 Ye
ears) for A
Affiliated Co
olleges Codde
Subbject Title
Cr. Hrs
S
Semester
BBA-4415
Advertising
3
VIII
Yeaar
4
Disccipline
Bussiness Admiinistration
Objectivves:
To makee students realize
r
the forces
f
of huuman psychology in the conditioniing of conssumer
behavior. Also to give an unnderstandingg of how advertising
a
works and its importtance.
Advertisiing is comm
munication orr telling peoople about yoour product,, its price, avvailability annd its
differentiiating qualitty. The connsumers actiion will determine sales. Thereforee both conssumer
behavior & advertisin
ng will influuence the deccision makinng process off the consum
mers.
C
Course Contents:
¾ In
ntroduction to
t consumerr behavior
¾ Consumer
C
mo
otivation
¾ Decision
D
mak
king process of the consuumers
¾ Role
R of adverrtising in inffluencing connsumer perceptions
¾ Advertising
A
agency
a
¾ Campaign
C
plaanning
¾ Setting adverrtising objecttives
¾ Developing
D
message
m
strattegy
¾ Electronic
E
meessage tacticcs
¾ Message
M
prod
duction
¾ Media,
M
Newsspaper, Saless promotion, Magazines,, Public realiigning, Televvision, Radio,
D
Direct
mail, out
o of home
Recoommended Books:
B
BS (4 Ye
ears) for A
Affiliated Co
olleges Codde
Subbject Title
Cr. Hrs
S
Semester
BBA-4416
Consum
mer Behavou
ur
3
VIII
Yeaar
4
Disccipline
Bussiness Admiinistration
Objectivves:
Course Contents:
C
¾ A perspectivee on consum
mer behavior
¾ Affect
A
and Co
ognition of marketing
m
strrategy
¾ Behavior
B
and
d marketing strategy
s
¾ The
T environm
mental and marketing
m
strrategy
¾ Consumer
C
an
nalysis and marketing
m
strrategy
Recomm
mended Book
ks:
BS (4 Ye
ears) for A
Affiliated Co
olleges Codde
Subbject Title
Cr. Hrs
S
Semester
BBA-4417
Labour Laws in Pakisstan
3
VIII
Yeaar
4
Disccipline
Bussiness Admiinistration
Objectivves:
The couurse focusess on Labor Relations, Overview of Labor Laws
L
in Paakistan, Rigghts Employeee, Union, and
a
Manageement, Mainntaining a Union
U
Free Environmeent, State of the
"Union", Identifying
g Employee Dissatisfies,
D
Stages and Signs of Unnion Organizzing, Develooping
Positive Employee
E
Relations
R
andd Living withh a Contract.
Recomm
mended Book
ks:
BS (4 Ye
ears) for A
Affiliated Co
olleges Codde
BBA-4418
Yeaar
4
Subbject Title
Cr. Hrs
S
Semester
H
Human
Resoource Develop
pment
3
VIII
Disccipline
Bussiness Admiinistration
Objectivves:
This couurse examinees the role of
o training annd developm
ment in enhaancing the competencies
c
s and
learning opportunitiees for indivvidual growth and deveelopment. The
T class will
w also exaamine
organizattional structu
ures such ass performancce evaluationn systems, career
c
develoopment and other
systems aimed
a
at increasing orgaanizational capabilities and
a productivvity.
Recomm
mended Book
ks: