Agenda
#D2L2015
May 22 | 2015
6 - 9 p.m.
Welcome Reception
Congress
nd
215 2 Ave S
May 23 | 2015
8:15 - 9 a.m.
Breakfast
9 - 9:45 a.m.
Opening Remarks
IABC 101
Concurrent Sessions
--Beg, Borrow and Steal
--Members are your Bread and
Butter
--Gifts that Keep On Giving
Break
Concurrent Sessions
--Chapter Strategic Planning
--Portfolio Leadership
--Managing Volunteers
How a Little Unknown Agency
in the Middle of Nowhere
Re-Designed the
IABC Global Brand Identity
Portfolio Sessions
Photo Walk
Dine Around Saskatoon
9:45 - 10:45 a.m.
10:45 - 11 a.m.
11 a.m. - 12 p.m.
12 - 1 p.m.
1:10 - 2:30 p.m.
3 - 4:30 p.m.
6 p.m.
Saskatoon Club
st
417 21 St E
See session
descriptions
See session
descriptions
See keynote
descriptions
Meet in hotel lobby
Meet in hotel lobby
May 24 | 2015
8:30 - 9 a.m.
Breakfast
9 - 9:45 a.m.
Mindfulness of Leaders
9:45 - 10 a.m.
10 - 10:45 a.m.
10:45 - 11 a.m.
11 a.m. - 12 p.m.
12 - 12:50 p.m.
12:50 - 1 p.m.
Break
Concurrent Sessions
--Social Media
--Awards
--Money Talks
Break
Chapter Roundtables
Communicating through the
Rollout of Significant Change
Closing Remarks
Saskatoon Club
st
417 21 St E
See keynote
descriptions
See session
descriptions
See keynote
descriptions
#D2L2015
Session
Descriptions
#D2L2015
Session Descriptions
#D2L2015
Concurrent Sessions | May 23 | 9:45 - 10:45 a.m.
Concurrent Sessions | May 24 | 10 - 10:45 a.m.
Beg, Borrow and Steal: Turning Events into Programming
Session is for PD and sponsorship leaders, but is suitable for chapter
leaders at all levels.
Steal your next idea from this session to bring value to your members. Learn
to think big picture when it comes to programming. Learn what other
chapters are doing on the programming front and how those ideas might
work for your members.
Social Media: How to Run a Successful Social Media Campaign
Session is for marketing, membership communications and PD leaders, but
is suitable for chapter leaders at all levels.
The social media bandwagon has left the station. Is your chapter on it? If
yes, is it just more work or are you getting real, tangible benefits from it?
How do you know? Learn how to incorporate a social media strategy into
your overall chapter communications/marketing plans. And find out just how
much work it really is to sustain a successful program.
Members are your Bread and Butter
Session is for membership, student and career development leaders, but is
suitable for chapter leaders at all levels.
All chapter directors play a role in membership recruitment and retention, but
who owns what part? How do you divide up the responsibilities? How can
you keep each other accountable? Recruit and retain more members by
following systemized plans with an effective membership services team.
Gifts that Keep on Giving
Session is for sponsorship and executive leaders, but is suitable for chapter
leaders at all levels.
Stumped by what your chapter could be doing for community involvement?
Explore what other chapters are doing to make a difference in their world.
Concurrent Sessions | May 23 | 11 a.m. - 12 p.m.
Chapter Strategic Planning: Start at the Beginning
Session is for Presidents, Incoming Presidents, Past Presidents, and Vice
Presidents.
Get a refresher in Strategic Planning 101 and apply it to the strategic
planning session for your upcoming chapter board. Get the tools, knowledge
and information to assess where your board sits. Learn how to engage all
board members in the process and how to measure your successes.
Portfolio Leadership: Tricks of the Trade
Session is for new chapter directors or a refresher for returning directors.
Congratulations! You’re now a chapter director. Now what? Where do you
start? Learn about the various hats you now need to wear, delegating vs.
doing, time management rules to live by, and not reinventing the proverbial
wheel. Being a director is rewarding, but it takes work.
Managing Volunteers: A Cat Herder’s Guide
Session is for chapter leaders at all levels.
Volunteers make our chapters hum, but managing them can be like herding
cats. Learn about recruitment, leading by example, instilling ownership and
pride, motivating your team, how to start, and much more.
Awards: Build Your Chapter through the CMAs
Session is for senior chapter leaders and executive board members.
Chapter Management Awards are a ton of work. Are they worth it? Learn
why Calgary and Regina went for it. Explore how to prepare for the CMA
process, what to focus on when writing the award and how to get it done.
And learn how to turn the CMA process into your strategic plan for the
following year.
Money Talks: Financial Planning for Portfolios
Session is for chapter leaders at all levels.
Most IABCers belong to the ‘words’ tribe; numbers just ain’t our thing. But
knowing how to develop, manage and stick to a budget will make both your
portfolio and the chapter successful. Learn the basics of developing a
portfolio budget that fits into the chapter budget and where sponsorship fits
in at the portfolio level.
Keynote Descriptions
#D2L2015
How a Little Uknown Agency in the Middle of Nowhere Re-Designed
the IABC Global Brand Identity
Mike Woroniak of Arcas Advertising speaks on branding – specifically, the
IABC re-brand that his agency was selected to develop.
Mindfulness of Leaders
Marielle Gauthier of Redworks Communications uses her experience with
professional coaching to lead a session on mindfulness of leaders. Learn
what it means, as well as the power and benefits of mindfulness.
Communicating through the Rollout of Significant Change
Leah Andrew of Federated Co-operatives Ltd, Vince Bruni-Bossio of Open
Circle Strategies and the Edwards School of Business, and Jason Aebig of
Creative Fire, have diverse experience in the areas of change management,
communication, and leadership. Together, they will provide a scenario for
discussion.