Business : Case Studies in Consumer Behaviour, 1/e Case Studies in Consumer Behaviour, 1/e This case collection on consumer behaviour has been ed based on the rich contextual and conceptual experience of the editor and the insights provided by Professor Paul Beamish of Ivey Business School, who has worked extensively on cases that relate to the Asian context. The cases provide an opportunity for students to blend theory with practice and understand how consumer behaviour concepts contribute to marketing strategies of brands. The Indian cases added to the collection provide an ethnic touch to the repertoire of issues pertinent to consumer behaviour. The digital era characterized by the social media and smart tablets require a basic understanding of the core concepts that influence consumers and this collection of cases provides the anchor on which several layers of thinking associated with consumer behaviour can be envisaged Rating: Not Rated Yet Price: 390,00 ? Ask a question about this product Description Contents Case 1 Romantic Rides or Fiery Thrills: Positioning a Motorcycle Brand in the Indian Context Case 2 Xylys: Exploring Consumer Perception about Premium Watches in the Indian Context Case 3 Super Shampoo Products and the Indian Mass Market Case 4 Himalaya Herbal Toothpaste: Category and Brand Involvement in An Emerging Market Case 5 www.dhonuk.com—Marketing Art in An Emerging Market Case 6 The Importance of Experiential Marketing in Marketing Communications Case 7 Ethnic Consumers Consulting Case 8 Kraft Foods: The Coffee Pod Launch (A) 1 / 2 Business : Case Studies in Consumer Behaviour, 1/e Case 9 Living Arts Centre of Mississauga: Condensed Version Case 10 Molson Canadian—The Rant Case 11 Logitech: Launching a Digital Pen Case 12 The Global Branding of Stella Artois Case 13 The Home Depot Canada: Renovating Strategy Case 14 Molson Canada: Social Media Marketing Case 15 jewellworld.com — Online Jewelry Shopping in China Case 16 Future Shop: Retail Customer Research Case 17 Exploring Category Benefits for Brand Building: Kaya and the Beauty Care Market Reviews There are yet no reviews for this product. 2 / 2 Powered by TCPDF (www.tcpdf.org)