Recognition for Unit of Competency
Unit Number:
Teaching Section:
BSBMKG517A
Unit Name:
Analyse consumer behaviour for specific international markets
Marketing and Financial Services
Step 1: Read the unit competency requirements (If you have the skills/knowledge to meet these elements, go to step 2)
Unit Descriptor:
This unit describes the performance outcomes, skills and knowledge required to analyse consumer behaviour for specific international
markets. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
ELEMENTS
1. Confirm the target market
PERFORMANCE CRITERIA
Identify the market or market segment for a product or service in accordance with the marketing plan
Identify aspects of culture that may have an impact on international marketing of products or services
within target market
Identify consumer attributes for the market or market segment from the market profile
Identify features of the products or services in accordance with the marketing plan
2. Assess current level of consumer interest
Investigate consumer need for the products or services through analysis of trends and past performance
of products and services both within Australia and within relevant international settings
Review past marketing, including plans, strategies and campaigns or positioning of products or services
in relation to the effectiveness of its focus of appeal both within Australia and within relevant international
settings
Assess individual, social and cultural influences on consumer behaviour and estimate their impact for
products or services
Assess lifestyle influences on consumer behaviour and estimate their impact for products or services
Assess organisational behaviour in relation to products or services in accordance with the marketing plan
3. Recommend marketing strategies
Unit Number: BSBMKG517A
Unit Name:
Analyse consumer behaviour for specific international markets
Ensure marketing strategies address innate and acquired needs of consumers and appeal to the motives
that influence decision making
Present a rationale for the focus of appeal and outline how influences on consumer behaviour and
cultural considerations will be used to target effective marketing strategies
Ensure the focus of appeal meets the legal and ethical obligations and the budgetary requirements of the
marketing plan, and check for cultural appropriateness
2012
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Step 1:
Read the unit competency requirements to determine if you meet the skills/knowledge required.
Step 2:
Complete your personal and unit details on the yellow Enrolment Adjustment – Credit – Recognition of Prior Learning (RPL)
form (PDF 204KB)
Step 3:
Sign the Student Declaration
Step 4:
Collect your evidence for recognition providing as much detail as possible.
Use the Recognition e-kit for Students (PDF 1, 683KB) to help you.
Note:
Recognition can only be granted for a full unit of competency. If you can meet most of these elements but not all, contact
the appropriate teaching section to discuss gap training.
Evidence may include:
Qualifications and/or formal statements
o List your qualifications and/or formal statements relevant for this unit.
o Copy of your testamur eg: Statement of Attainment, Certificate, Diploma and etc.
Professional Development and Training
o List any other training and development activities completed at work,
eg: Staff Development Activities, Training Sessions, One to one training by a qualified senior staff member.
Work Experience
o List your membership of organisations, voluntary work, and community work or self-employment/home business.
o Membership certificate/s
o Reference letter/s from clients.
Other Experience and Skills
o List what you do, or have done at work that meets the unit description. eg: activities, duties, projects, and etc.
o Letter of confirmation from your employer
o Duty statement
Return your application to: The Recognition Officer, 51 Wentworth Road, Strathfield 2135.
Version 5.1
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