PRESS INFORMATION
Made with SWAROVSKI® ELEMENTS in neon light
SHE-3503D-8AER — A metallic must-have
SHE – 3503D-8AER
Norderstedt, February 14, 2014 — There was no missing the trend for 2014 on international catwalks
and at award ceremonies such as the Grammys: the metallic look is set to become the most exciting
trend this season. Whether as a complete look or a statement accessory, metallic is an essential
part of any fashionista's outfit for 2014.
This trend unsurprisingly also applies to watches. No longer a mere timepiece, watches have now
also become a fashion item. Shimmering in elegant grey silver, the SHEEN SHE-3503D-8AER is
the perfect everyday companion, transforming itself into a conspicuous, glamorous accessory as
night falls.
The watch is MADE WITH SWAROVSKI® ELEMENTS, which light up the dial in sapphire blue with
the help of the neon illuminator, true to the SHEEN slogan “Make every moment shine.”
Launched in Europe in 2013, SHEEN is the new ladies' watch brand from Casio. Selected, exclusive
materials such as high-quality titanium ceramic, luxurious steel and highly resistant sapphire glass
unite in this elegant product line with a stylish design and fashionable highlights. Precision
workmanship is an essential aspect of SHEEN and reveals the brand's focus on the self-assured,
modern woman. Despite their sophisticated design and elegant appearance, SHEEN watches are
extremely resistant. The sapphire glass also ensures that the model is highly scratch-resistant.
ABOUT SHEEN
SHEEN, the new lady's watch brand from CASIO, presents unique, yet varied product lines of purely
analogue timepieces for the modern, self-confident woman. Titanium ceramic, sapphire glass,
leather and SWAROVSKI® ELEMENTS are a few of the high-quality materials which make their
mark when combined with a stylish design, trendy highlights and precision workmanship.
Representing assured, feminine understatement in an everyday accessory twenty-four hours a day,
the six different series reveal the wide diversity of the brand.
Further information about SHEEN at www.sheen-watches.eu und www.casio-europe.com.
And about the company at www.casio-europe.com/euro/corporate/casioeurope.