www.fisherubc.com l Issue 8 l May 1, 2006 For the students l By the students From Fame to Flop The Harsh World of Business Failures May 1, 2006 Fisher, Ink. Business Mistakes: Fisher citizens speak out Laurie Lengen, Transportation & Logistics What have you learned from a mistake you’ve made in college? I’ve learned to take advantage of opportunities when I can, because they might not come around again. I didn’t take advantage of the John Glenn internship in D.C. during the only quarter I had the opportunity to do it. Pete Manuselis, Finance What’s the biggest mistake you’ve made while job hunting? I visited someone at Goldman Sachs , and I wasn’t prepared because I didn’t fully understand what the position was. You should always go into an interview knowing everything you can about the company. Ryan Szule, Accounting What’s the most difficult question you’ve been asked during an interview? At an interview with JP Morgan Chase, they gave me the description of a company-wide problem and asked what I would do to solve it. I did my best to try to understand the magnitude of it, and I survived the interview. Contents 6 Fisher Pride BY DOUG KONDRATH Mason Hall unveiled: You may live there during finals week, but learn the legacy behind the name. 4 Invention Profiles BY JUSTIN MOLINA 8 Foul Shot BY DAN ASAMOTO 12 Is there potential in these wild inventions or are these truly business flops? Judge for yourself. In a world where fame lasts for 15 minutes and celebrities are god, these stars learn the costs of screwing up. Feature BY JULIE BARNES Ford, Coke and others see the sour side of doing business abroad. 15 Fisher Picks BY NICK ENGEL Are you Inno? New gadget redefines the boundaries of XM radio. May 1, 2006 Fisher, Ink. PROMOTIONSINC PROMOTIONSINC PROMOTIONSINC FS FS FS 1.888.457.6978 WEAR WEAR WEAR Jostens the Local Advantage, has been producing award winning yearbooks and publications since 1976. 1.888.457.6978 1.888.457.6978 1.888.457.6978 robin.fritts@jostens.com 614.571.3400 Jostens Advantage, Jostens the Advantage, the Localthe Advantage, RFSJostens WearLocal has been specializing in Local wearables and promotions for has corporate events since 1978. award been producing has been producing award has been producing award winning and winningwinning yearbooks and yearbooks rfswear@columbus.rr.com yearbooks and 614.571.3550 publications since 1976. publications since 1976. publications since 1976. CS-0206-Fisher 5x7_125 4C 2/9/06 3:50 PM Sorry, you did not win this time. Please try again. Page 1 robin.fritts@jostens.com robin.fritts@jostens.com robin.fritts@jostens.com 614.571.3400 614.571.3400 614.571.3400 RFS Wear been specializing RFS Wear has been specializing RFS Wear has beenhas specializing in wearables and promotions for in wearables and promotions for in wearables and promotions for events since 1978. corporate events corporate since 1978. corporate events since 1978. A Columbus State start put Tricia’s retail career in the express lane. rfswear@columbus.rr.com rfswear@columbus.rr.com rfswear@columbus.rr.com 614.571.3550 614.571.3550 614.571.3550 Tricia Snider District Manager, Aldi Incorporated Associate of Arts, Columbus State, 2001 Columbus State offers: • Weekday, Evening and Saturday Classes • More than 375 online courses • The first two years of a bachelor’s degree — at half the cost of most state universities She got off to a roaring start at Columbus State, where she played varsity hoops as she earned an Associate of Arts Degree. She also built the confidence to make her next move–a seamless transfer to the Fisher College of Business at The Ohio State University. Today, Tracia’s career is in the express lane as a District Manager with Aldi grocery stores, an international retailer. For more information, call 614-287-5353 or visit our website at cscc.edu Education that WORKS. 2005-2006 Staff Chief Executive Officer Hana Niki Chief Operations Officer Doug Kondrath Co-Editors in Chief O. Susan Baba Christina Li Managing Editor Brandon Lowe Human Resources Kylie Opelt Writers Julie Barnes Lesley Brown 2005-2006 Staff Maria Caicco Chief ExecutiveSameem Officer Lufti Chief OperationsNick Officer Engel Chief Co-Editors in Graphics Team Natalie Salazar Managing EditorJessica Bell Writers Lauren Peterson Niki Prete Photographer Michael Starr Photographer Chief Financial Officer Graphics TeamDeonna Scott Marketing Manager Justin Molina Advertising and Group Sales Chief FinancialAshley Officer Marin MarketingAdvertisement Manager Design Advertising and Group Sales Lindsey Kugler Advertisement Designand Purchasing Cost Analysis Cost Analysis and Purchasing Tim Topicz Finance Team Finance Team Chad Kolde Faculty Advisor Rao Unnava Special Thanks Faculty Advisor Special Thanks Jay Yutzey Arleen Robinson Gail Dickson Founders Mark Wilson Founders Doug Kondrath *This newsmagazine is a product of the Fisher Ink Hana Niki reflect the opinstaff, material does not necessarily ionsUndergraduate or policies of Fisher College of Business officials. Business Council *This newsmagazine is a product of the Fisher Ink staff, material does not necessarily reflect the opinions or policies of Fisher College of Business officials. R&K R&KR&K Fritts FrittsFritts Convenient suburban centers: Columbus, Delaware, Dublin, Gahanna, Groveport, Grove City, Plain City, Marysville and Westerville May 1, 2006 Fisher, Ink. Making the Right First Impression Fabiola Gonzalez Toyota Human Resources B eing a corporate recruiter is one of the most fulfilling roles I have assumed to date. The ability to have an impact on the future leadership of a world-renowned company and to help students clarify their career goals motivates me tremendously. Although the idea of job searching can be an intimidating one for students, my experience shows they are for the most part, energetic, well prepared, and excited about their first job out of college. Energy and enthusiasm are great assets in job searching, however, there are a couple more things that can go a long way in helping you land the job you want. The following are some examples of candidate approaches that have impressed me. I’ve also included some tips of what to avoid in your quest for an excellent job: Totally Absurd? Did these inventions really serve a purpose of making our life easy, or were they just a big mistake? Butt Cleavage Pants: You always see pictures of celebrities showing too much skin. “Butt,” this new invention could possibly make it stylish…if it would ever fly. Designer butt cleavage, the pants with cute shapes cut out in the back can make you look stylish without showing too much skin. There is nothing more to be said besides that this should never ever catch on. May 1, 2006 Fisher, Ink. Top 5 Things That Impress Me: 1 Creativity: In addition to applying on-line and mailing 2 Inquisitiveness: Candidates that want to know exactly what they would be doing if they got the job impress me. That tells me they take their work seriously and want to ensure they will be successful. 3 Personality: Students who are able express their personal- 4 5 Positivity: I am always impressed with candidates who consistently explain how they have been solution-oriented and relay that during their interactions with me. a physical resume directly to my attention, an intern candidate created an advertising piece, explaining why she was the best candidate for the job. The piece was made out of a shoebox, finely crafted with pictures, drawings, and art. Another student sent a picture of himself in front of our product and explained why our brand meant so much to him. ity above and beyond demonstrating capabilities provides higher credibility to their candidacy. What do they care about that is in alignment with our company and job? If they can make that connection, I feel more assured they regard the opportunity seriously. Learners: Students who look at situations with the approach of “what can I learn from this?” www.flicker.com www.j o -que rview b-inte stions. com Shoe Fitting X-ray: Brook Stevens is not a bad inventor; he did make the Miller Brewing logo, the Harley Davidson Hydra-Glide, and the Oscar Mayer Wienermobile. However, he did come up with the Shoe Fitting X-ray machine. To figure out the proper shoe size, you would insert your foot into the way to large machine and get a read out of the best shoe size and fit. Regrettably this device did not last long in the market once it was discovered that prolonged exposure to radiation was harmful. Energy and enthusiasm are great assets in job searching, but is it enough to land you that ultimate job? Top 1 2 3 3 Things To Avoid: Make sure to follow through on commitments. Although unexpected events can play an impact on our schedule, make every attempt to keep interviews or phone appointments with company representatives in tact. Car Bib: It is normal to see drivers multi-tasking while maneuvering through traffic; they talk on the phone, play with the radio, and eat their togo meals. Although, sometimes we miss our mouths, drop food on our lap, and stain our dress shirt. Don’t fret, the car bib has arrived…or has it? This invention was patented in 1980 and has yet to see the inside of any vehicle. I bet you can see the reason why. Life Expectancy Watch: After answering a series of questions, such as whether you smoke, consume large amounts of alcohol, or exercise regularly, you can be given a watch that counts backwards toward your pending doom. Patented in 2002 this sporty looking watch is equipped with a start/stop button to push during times of healthy activity, and an alarm notifying you of your last hours on Earth, I doubt this trend will catch on. Take responsibility for your actions. Avoid blaming or criticizing others for group failures, especially in an interview setting. When asking a question either about a job or company, preface it by what you already know to show you have taken initiative in wanting to know more. Focus more on asking about the job or a representative’s experience, rather than product questions that developed for you based on a company’s website. Counting down to your ee orc def death? May 1, 2006 Fisher, Ink. m s.co rise rp nte Fisher Pride Mason Motivation: The encouraging story of how Mason Hall library got its name Doug Kondrath Chief Operating Officer T he thought of studying for hours in the Mason Hall library is daunting for many business students. But before your motivation runs out and you pack up your accounting and marketing books to head for those heavy library doors, you could look for inspiration in the man the building was named after. Major General Raymond E. Mason Jr. is one of the best examples of discipline and drive that a Fisher student can look to during moments of lagging enthusiasm for school work. After all, not every alumnus had the challenge of serving under General Patton during the Second World War. General Mason graduated from Ohio State in 1941 with a Bachelor of Science in Business Administration. After graduation, he continued his military career as a member of the active reserves for 35 years, ultimately being promoted to Major General in the Army of the United States in 1969. While General Mason built a successful career in the military over the years following his graduation, he also put the skills he developed at Ohio State to work through purchasing the Columbus Truck and Equipment Company in 1949. To this day he serves as chairman of the company. Like many generous alumni, Gen May 1, 2006 Fisher, Ink. eral Mason felt his success over the years should benefit the community at Ohio State. In October of 1999, the Fisher College of Business library and computing center was dedicated in his honor. His gifts to Ohio State have totaled more than four million dollars, benefiting not only Fisher, but also the ROTC program and an Endowed Professorship in Military History. Today General Mason is enjoying life as a Florida rancher while still staying active in the Ohio State community. In September of 2005 he took a research trip to Argentina with Professor Douglas Lambert, Raymond E. Mason Chair of Transportation and Logistics, to study supply chain management systems in the country. To find out more about General Mason and his life, visit the displays in the rotunda of Mason Hall I believe community service should be a job perk. In researching my first job after college I’m looking for what’s best for me. But I’m also looking for a company I respect. A company committed to giving back and changing people’s lives for the better. I talked to some Enterprise employees and was glad to learn that it’s not just about work; they’re encouraged to get out in the ©2006 Enterprise Rent-A-Car Company. 1392.04/06 community, volunteer their time and make a real difference. And the best part is that all their good work is backed by a company that’s committed to being a positive force in people’s lives and the communities it serves. What company will I start my management career with? We are an equal opportunity employer. M/F/D/V. I believe this one. Serve the Customer • Be Honest • Have Fun • Be a Good Neighbor • Open Doors • Always Listen • Reward Hard Work • Own Our Brand Discover challenging career opportunities today! Please apply online @ www.enterprise.com/careers. Or contact: Lori Whitmore, Regional Recruiting Manager • phone: (614) 921-2417 • e-mail: lori.whitmore@erac.com May 1, 2006 Fisher, Ink. S ports are merely an extension of the business world that we as Fisher students have grown so accustomed to. Sports franchises and entire leagues are established for the same goal as any other corporation - to make money. Sometimes, the desire to find the next big thing or to gain that monster paycheck can lead to some awful decisions. Here’s a list of some of the biggest sports disasters since the start of the new millennium. enquirer.com 1 Maurice Clarett – Superstar? Considered by many as the top high school player in the country before attending Ohio State in 2002, Clarett went on to lead the Buckeyes to a national championship as a freshman. Maurice had a chance to be included in discussions with the likes of Eddie George, Archie Griffin and Howard Cassidy. Unfortunately, it seems as though the dreaded Sports Illustrated cover jinx has struck again. Since his appearance on the cover of this prominent publication, he was suspended for his sophomore season, racked up over $1 million in legal debts, busted out of his audition with the Denver Broncos, and has just recently been charged for two counts of armed robbery. Clearly, it’s in one’s best interest to avoid the photographers of Sports Illustrated at all costs. Foul Shot: Top 4 Biggest Sports Mistakes Dan Asamato 2 Staff Writer NHL takes a year off and nobody notices: In reality, the ramifications of the NHL lockout were felt throughout the entire hockey nation. If you look past the jobless players and the owners generating zero revenue, the effects of the lockout become much more profound. Thousands of arena workers lost their jobs, and NHL linesmen, referees, and other on-ice officials were granted an involuntary year-long vacation without pay. In addition, there is always a sentiment of resentment and bitterness from fans that accompanies a work stoppage in professional sports. Often, it’s very difficult to recapture the interest of these former-paying customers. NHL executive vice president Bill Daly speaks with the sensibility of a man who is aware of how many jobs are at stake. “We’re a $2.1-billion US business,” he says. “Shame on all of us if we can’t find a sensible way to share that $2.1 billion among the players, the owners and everyone else involved in the game.” twinsbytim.blogspot.com May 1, 2006 Fisher, Ink. People Skills? What People Skills? The world of communication drives face to face conversations into the dark. Maria Caicco Staff Writer “Good Afternoon. Thank you for calling Smith Barney. This is Maria, how can I help you?” That seems like the appropriate way in which to answer a phone call while at work, right? Nowadays, it’s as though the general population, typically the younger generations, have forgotten how to communicate. Things have become standardized when it comes to the communication between individuals, and a traditional conversation is no longer a phone call or a faceto-face meeting. Communication has become mechanical to say the least. Whether it is email, instant messaging, or wall postings and messages on Facebook and MySpace, most conversations are the result of new technologies. Text messaging has replaced the phone call, and overall, this lack of personal communication has made us forget the proper ways to communicate. Because of this rise in informality, many of us feel the need to prepare for the “formal” conversations that will occur during interviews, job fairs, conferences, and business meetings. With the constant pressure to give the proper responses to even the toughest interview questions, one particular question comes to mind: if speech is a natural 3 www.lsj.com 4 human instinct, then why have conversations become so unnatural? Lauren Danek, a third year Finance student said, “I think that people that are our age have grown up using informal slang, which makes it harder to use a professional tone when necessary. I think this is mostly due to the laid-back tone that society has taken in the last couple decades.” With the importance of communication being so prevalent in the business world, the “formal” conversation needs to make a comeback. Employers want to hire applicants who can seamlessly hold a conversation in the most pleasant and professional manner without it being forced. Today, it seems like conversations that are not held through electronic means are much more difficult to carry out. The lack of communication can be very detrimental to any relationship, but business relationships must maintain proper communication so profits will not suffer. Whether you are trying to sell a product to a consumer or are attempting to persuade someone to invest in your company, the art of communication is your most important asset. That is exactly why Ginamaria Capogreco, a third-year Strategic Communication major is happy with the field of study she chose. “I feel comfortable in a formal setting because my courses are preparing me for those situations. My communication skills will be my most favorable asset, which will be very helpful in my pursuit of a successful career,” said Capogreco. The job of a public relations expert can be associated with any role in any company because its importance covers every part of any operation. Even though the saying is that “talk is cheap,” it is now, more than ever, the biggest money maker for any individual. New General Manager Isiah Thomas steps in and ruins a classic – Although the New York Knickerbockers are one of the most storied franchises in NBA history, their recent efforts have been less than stellar. Unfortunately, the trigger-happy finger of their General Manager off the court has done nothing to help them on it. Over the past three seasons, Thomas has managed to come out on the short end of his business transactions with remarkable consistency. Entering the current NBA season, his Knicks were already $65 million over the salary cap, and to prove that Thomas hasn’t lost his touch, he went out and traded for the most expensive back court in the history of the NBA. Although the regular NBA season has already eneded, Thomas and his crew of unwarranted millionaires are racing – towards the worst record in the league. As if things could get any worse, Thomas has already given away his, presumably high, lottery pick for the next two seasons. Although hope may spring eternal, don’t tell that to a Knicks fan. As much as Thomas hurt them as a hall of fame point guard for the Detroit Pistons, he may be hurting them even more now. The world is graced with the launch of the XFL: The XFL was a joint venture between NBC and The World Wrestling Federation that intended to draw the interest of both wrestling and football fans alike. Although they expected to compete with the NFL, their shoddy skills and outrageous tactics apparently were not what the viewing public was looking for. In fact, they currently hold the record for the lowest-ever rating for a major network Saturday night prime time football game. The two companies lost a combined 140 million for their inaugural season and, not surprisingly, they were shut down within the year. May 1, 2006 Fisher, Ink. Ashley Marin Talbots Delivers on Advertising Coordinator A ppearance and etiquette are the quintessential elements of making a good first impression. Since you only get one chance to make a first impression, why not make it stunning? Getting dressed in something other than a T-shirt and jeans is a dilemma that many college students face. Instead of throwing together an outfit that could be a mistake, Talbots clothing store and Fisher, Ink. have teamed up to bring you the essentials in spring business-wear. With our savvy models we demonstrate these prize winning steps to looking professional while still keeping a youthful edge. Inter view coming up? Getting dressed is the easy part. Take a quick break from practicing four part answers to behavioral based questions, and evaluate your closet. Do you own a suit? If so, you’re half way there. If you do not own a suit, get yourself to the nearest retailer (preferably one with in-house alterations). For both men and women, a well tailored navy blue suit never goes out of style and can speak volumes without you ever saying a word. Once you have a basic building block, the ensemble simply falls into place. Helpful Hint! While suiting up, make sure your shoes and your belt match. Black and brown cause a frown. Seeing green? And I don’t mean your bank account. For men, find a shirt and tie combination that flatters one of your features. If you have sparkling green eyes, don’t hesitate to reach for that emerald hue tie. Casual Fridays! It is still essential to look professional at the end of the week. Jeans and T-shirts should stay at the bottom of the laundry bin. A flowy skirt and tailored top are much more appropriate for the office. 10 May 1, 2006 Fisher, Ink. All clothing provided by Talbots Clothing Store, Located at 143 Worthington Mall, Worthington, Ohio 43085. To reach them by phone, call 614-436-2067. S P R I N G Fashion Be versatile! Guys, once you’re ready to leave the office, neatly hang your jacket, take off the tie, and unbutton the shirt a bit (you may or may not want to lose the undershirt here). Classy but sassy! If you happen to wearing a button down, wear a camisole underneath. Once you’re workday is over, loose the button down and go with the cami paired with bold jewelry. Accessor y Alert! Ladies, accessories are the accents that will take you from the office to happy hour. Ditch the pearls and go for a chunky necklace or some long beads. Photography provided by Justin Luna Details matter! Men must wear appropriate socks with their suit. Black suits call for black socks, Tan suits call for tan socks, and so on. White is an overall unacceptable color. On the subject of feet, make sure your shoes are well maintained. Polished and shined dress shoes are sure the give the impression that you pay attention to detail. FYI! If you’re veritcally challenged, try on a suit with pinstripes to elongate your figure. Attention gentlemen! A light weight sweater can provide endless options. Loose the jacket and replace it with a sweater to keep your look formal but low key. May 1, 2006 Fisher, Ink. 11 Delta Left Singing a Whole Lesley Brown m .co gs n wi d oo lw w Y .al ww Staff Writer ou may have heard the term “anti-brand.” Anti-branding occurs when a corporation branches away from their original product or service and creates a brand that is categorically opposite from the original in terms of audience, price, and style. Toward the end of the nineties, companies began to notice a decreasing loyalty amongst consumers for brand names. In an attempt to remedy the problem, many started forming anti-brands. These offshoots became a way for corporations to not only widen their customer base, but to prove to existing customers that it is not about a brand name. It is about understanding the consumer and adapting to their evolving needs. In order for an anti-brand to be successful, the corporation must be financially stable. The marketers must also have a deep understanding of their current consumers, and of the consumer base they are branching out to. Lastly, the company must be willing to discuss the differences between the parent and daughter product without highlighting the weaknesses of the original. Delta Airlines launched their anti-brand, Song Airlines, in April of 2003. It was intended to be a low-cost carrier between the Northeast United States and America’s ideal vacation destinations. Song was marketed as a lifestyle for the college and twenty-something “spring break” crowd. However, after just two years, Delta was forced to file for chapter nine bankruptcy. Delta was already struggling financially because they were losing business to Jetblue, an already existing low-cost Julie Barnes Staff Writer richmason.com Learning the Hard Way W hat would you do if you saw a billboard that read, “Bite the wax tadpole”? According to Business Solutions Magazine, when Coca Cola was expanding into China it initially translate its name into Ke-Kou-Ke-La. It was only after printing thousands of signs that the company discovered the translation’s true meaning and had to change everything. The issue related to this humorous and yet costly mistake is a lack of knowledge of the culture and characteristics of the consumer. 12 May 1, 2006 Fisher, Ink. New Song carrier. Delta attempted such a different marketing approach with Song that there was confusion as to what Song even was. Marketing VP for Song, Tim Mapes, stated that the problem began during the launch because he “focused on how the airline was different from all major U.S. air carriers, saying the original concept behind Song was a breath of fresh air in an otherwise stale market.” By making this the center of their marketing campaign, people believed Delta to be stale since it is one of the largest commercial aircraft carriers in the nation. Delta lost business, and Song had a hard time attracting business because they were the creation of an outdated conglomerate. Song will fade back into regular Delta operations after May 2006. There are many similar stories. Ford noticed that the Pinto wasn’t selling very well in Brazil. The company spent thousands of dollars replacing nameplates after discovering that Pinto is Brazilian slang for “tiny male genitals.” Likewise, Scandinavian vacuum manufacturer Electrolux first began advertising in America using the slogan, “Nothing sucks like an Electrolux.” When Puffs tissues tried to expand internationally, it met with resistance in both Germany and images.google.com England. In Germany, “puff ” is a colloquial term for a whorehouse, and in England, it is a derogatory term for homosexuals. “In marketing, everything needs to be from the customer’s point of view,” says Fisher College Senior Marketing lecturer Terry Paul. One company that has taken that message to heart is Dove, a personal care brand from Unilever. According to the company’s web site, it has been progressively launching its “Campaign for Real Beauty” internationally over the last two years, and has seen marked sales increases during that time in both Western Europe and the United States. The ads feature women with bodies less thin and flat than the typical fashion model. The company implemented the campaign after its female customers indicated that current ads for beauty products made them feel inadequate and unattractive. “It’s so refreshing to look at the ads and see real people. Frankly, I buy Dove simply to support the principle,” says Sarah Filus, a student at University of Southern California. The lesson to be learned: know your customer and do a little research on local slang before you translate your slogan. www.flickr.com May 1, 2006 Fisher, Ink. 13 Sudoku #1 Sudoku 2 4 3 8 6 7 5 8 4 4 1 7 5 2 8 1 6 7 3 5 4 9 2 1 K IMBALL M IDWEST Family-owned national distributor of maintanance and repair supplies SEARCHING FOR TALENTED CANDIDATES TO WORK AND GROW WITH US! SALES RECRUITING TRAINEE The trainee will be part of the recruiting staff, who will assist managers located throughout the U.S. This is a wonderful ground floor opportunity for a person with the ability to acheive goals. MANAGER IN TRAINING © 2005 KrazyDad.com Rules: Fill in each blank with a number from 1 to 9. Don’t repeat numbers in columns, rows, or 3 x 3 box. Answers are below. This is a 2 year intensive program focusing on all aspects of business, including sales, operations, adminstration, and marketing. This cross training will be critical in developing well rounded managers. Kimball Midwest is growing quickly, as we have been doubling our sales every 5 years. Our annual revenue was over $75 million in 2005,and by 2020 we anticipate exceeding $536 million. We believe successful growth as a company is directly related to the quality of our employees. Fill in the blank squares so that each row, each column and each 3-by-3 block contain all of the digits 1 thru 9. If you use logic you can solve the puzzle without guesswork. Need a little help? The hints page shows a logical order to solve the puzzle. Use it to identify the next square you should solve. Or use the answers page if you really get stuck. For more puzzles, visit www.krazydad.com If you are interested in either opportunity, please contact Chris Luthy at (614) 951-2980 or send your resume to chris.luthy@kimballmidwest.com Sudoku Answers: Answers 14 May 1, 2006 Fisher, Ink. Sudoku #1 6 2 4 3 1 3 9 4 7 5 8 1 4 9 6 8 2 8 3 7 5 1 7 9 9 4 1 2 3 6 2 5 8 7 5 6 Sudoku #3 3 7 7 5 6 8 2 4 3 7 5 1 4 3 8 6 1 9 4 9 8 5 9 1 6 2 2 9 2 3 5 4 6 1 7 6 2 9 8 5 8 4 1 3 7 Fisher Picks Favorite staff resources outside the classroom Nick Engel Staff Writer Product Specs: Weight: 4.5 oz. (slightly less than 30 GB ipod) The Pioneer Inno is XM Radio’s second-generation portable Satellite radio that gives users the ability to listen and record live satellite radio anywhere. Can’t find anything you like on XM? Just click over to Napster and download those tracks that you just have to hear. With 1GB of memory, the Inno can be used to either store 50 hours of XM content or between 7 and 8 hours of MP3 files with 25 hours of XM content. Those on the run now have the ability to personalize which stocks or teams scroll across the 1.7” LCD screen. Pioneer has made the Inno the only satellite radio users will ever need by packaging in a home docking station and an internal FM transmitter. XM Radio Specs: Channels: 170 digital channels Dimensions: 3.7”H x 2.2”W x 0.6” D Talk: Opie & Anthony, Oprah & Friends Display: 1.7” LCD display Sports: MLB, NASCAR, NHL, College Sports (Big Ten, ACC, PAC-10 & Big East) Memory: 1GB Power: Rechargeable Li-ion battery (15 hours playback / 5 hours live) Cost: $12.95 per month Price: $399 Fierce Conversations can help you change your life... ...one conversation at a time Hana Niki Chief Executive Officer One of the rules of engagement for companies, couples, and individuals who are practicing the principles of fierce conversations is that while no one has to change, everyone has to have the conversation. -63 Recognizing that if you or someone else feels a conversation is needed, it is. If a sensitive or significant topic comes up unbidden, seize the moment. -99 The conversation is not about the relationship. The conversation is the relationship. All of the idols and ideas we use to defend ourselves have been talked into life. Our work, our relationships, and our lives succeed or fail, one conversation at a time. -206 No matter how much sugar someone sprinkles throughout a loaded message, we read the underlaying intent to do harm loud and clear. Consequently, we do not trust that person, we do not look forward to our next conversation, and we withhold ourselves from him or her in countless invisible ways. -199 Grab your own copy of Fierce Conversations for $14.00 at Barnes and Noble, The Ohio State University Bookstore, 1598 North High Street at the corner of 11th and High street. Barnes and Nobles also offers 10% discounts off general reading books with a reader’s advantage card. For book information, call 614-247-2239 or visit www.ohiostate.bkstore.com. May 1, 2006 Fisher, Ink. 15 THE OHIO STATER 2060 North High Street (1 block south of Lane Avenue) Fresh, remodeled, completely private, newly furnished efficiencies. Flexible Leases Available Safe Secure Building FREE WIRELESS INTERNET with a 10 or 12 month lease! www.ohio-stater.com 294-5381 -High Speed internet $20/month or FREE with 10 or 12 month lease -Full size refrigerator & microwave -New cabinets/kitchenettes -furnished or unfurnished -Parking garage available -Utilities & cable paid -Trotter Fitness Center -Handicap accessible -On-site laundry -New carpeting -Full size beds -Short & long term leasing Live at your own right on WOODRUFF & HIGH! “ To me, working at Westfield means To me, working at Westfield means unlimited “unlimited opportunities for success. ” opportunities for success. ” Westfield offers careers in insurance, banking, Westfield offers careers in insurance, financial services, marketing, hospitality, human banking, financial services, marketing, resources and more. hospitality, human resources and more. What could Westfield mean to you? Find out at www.westfieldinsurance.com 16 May 1, 2006 Fisher, Ink.