1-1/16”
praise
for
Wikinomics
“Not only a superb book, but an essential one for anyone who wants to understand the
major forces that will revolutionize the way organizations perform and the way they
—Warren Bennis, distinguished professor of management,
are led.” An important look into the future, Wikinomics will be
your road map for doing business in the twenty-first
century.
University of Southern California and author of On Becoming a Leader
© Martin Usborne
“Wikinomics illuminates the truth we are seeing in markets around the globe: the
more you share, the more you win. Wikinomics sheds light on the many faces of
business collaboration and presents a powerful new strategy for business leaders in
a world where customers, employees, and low-cost producers are seizing control.”
Visit www.wikinomics.com
Jacket photo © George Diebold Photography / Iconica
Jacket design by Jae Song
Anthony D. Williams is a research director at New
Paradigm. He holds a master’s of research from the
London School of Economics where he has been teaching over the last year. He leads New Paradigm’s work
in the areas of innovation and intellectual property.
chief information officer, The Walt Disney Company
“Knowledge creation happens in social networks where people learn and teach each
other. Wikinomics shows where this phenomenon is headed when turbocharged to
engage the ideas and energy of customers, suppliers, and producers in mass collaboration. It’s a must-read for those who want a map of where the world is headed.”
—Noel Tichy, professor, University of Michigan and
author of Cycle of Leadership
“A deeply profound and hopeful book. Wikinomics provides compelling evidence that
the emerging ‘creative commons’ can be a boon, not a threat to business. Every CEO
should read this book and heed its wise counsel if they want to succeed in emerging
—Klaus Schwab, founder and executive chairman,
global economy.”
World Economic Forum
“Wikinomics captures and explains the essential nature of the next generation of the
Internet—how collaboration and communication technologies are democratizing the
creation of value. An insightful and engaging book.”
wikinomics
Don Tapscott (left) is chief executive of New
Paradigm, a think tank and strategy consulting company he founded in 1992. He is the author of ten books,
including the bestsellers Paradigm Shift, The Digital
Economy, Growing Up Digital, The Naked Corporation,
and Digital Capital. He teaches at the Rotman School
of Management at the University of Toronto.
“A MapQuest–like guide to the emerging business-to-consumer relationship. This book
should be invaluable to any manager—helping us chart our way in an increasingly digi—Tony Scott, senior vice president and
tal world.” “No company today, no matter how large or how global, can innovate fast enough or big enough
by itself…Wikinomics reveals the next historic step—the art and science of mass collaboration where
companies open up to the world. It is an important book.”—A. G. Lafley, CEO, Procter & Gamble
MySpace
Wikipedia
Printed in U.S.A.
Second Life
Linux
Human Genome
Project
InnoCentive
wikinomics
How Mass Collaboration
Changes Everything
U.S. $25.95
Canada $32.50
A complex revolution is quickly transforming
our world. The practical art of collaboration—
in a meeting room, a conference call, even a
convention center—has been superseded in the
space of a few short years by collaborations on
an astronomical scale.
T
oday, encyclopedias, jetliners, operating systems, mutual funds, and many other items are
being created by teams numbering in the thousands or even millions. While some leaders fear the
heaving growth of these massive online communities,
Wikinomics proves this fear is folly. Smart firms can
harness collective capability and genius to spur innovation, growth, and success. A brilliant primer on one
of the most profound changes of our time, Wikinomics
challenges our most deeply-rooted assumptions about
business and will prove indispensable to anyone who
wants to understand the key forces driving competitiveness in the twenty-first century.
This groundbreaking work is inspired by a nine million dollar research project led by bestselling author
Don Tapscott and sponsored by some of the world’s
largest companies. Wikinomics builds on this research
elucidating a new age where thanks to the Web 2.0
masses of people can participate in the economy like
never before—creating a TV news story, sequencing
the human genome, remixing their favorite music,
designing software, funding a cure for disease, editing
a school text, inventing a new cosmetic, or even building
a motorcycle. You’ll read about:
•Rob McEwen, the Goldcorp, Inc. CEO, former investment banker, and gold mining newbie, who used open
source tactics and an online competition to breathe new
life into a struggling business cobbled by the rules of an
old-fashioned industry.
Don Tapscott
—John Chambers, president and CEO, Cisco Systems
A member of Penguin Group (USA) Inc.
375 Hudson Street
New York, N.Y. 10014
www.penguin.com
Flickr
YouTube
How Mass Collaboration Changes Everything
—Brian Fetherstonhaugh, chairman and CEO, OgilvyOne Worldwide
Don Tapscott
Anthony D. Williams
“Wikinomics heralds the biggest change in collaboration to date. Thanks to the Internet,
masses of people outside the boundaries of traditional hierarchies can innovate to produce content, goods and services. In order to understand the opportunities this presents
—Eric Schmidt, CEO, Google
for companies, read this book.”
•Smart, multibillion dollar companies like Procter &
Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant
business ecosystems that create value more effectively
than hierarchically organized businesses.
and
Advance
(continued from front flap)
Author of The Digital Economy
and
Anthony D. Williams
•F lickr, Second Life, YouTube, and other thriving
online communities that transcend social networking
to pioneer a new form of collaborative production that
will revolutionize markets and firms.
(continued on back flap)
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