WEEK OF
NOVEMBER 22, 2015
W E E K LY
G LO B A L R E TA I L
PR O M O
U PDAT E
B L AC K F R I DAY
DEBORAH WEINSWIG
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Sears will open its doors to crowds at 6 pm on Thanksgiving evening, the same time that
it opened last year.
•
This year, Macy’s will open its doors on Thursday at 6 pm and continue its Black Friday
promotions until Saturday, as it did last year.
•
UK Health and beauty retailer Boots kicked off its Pre-Black Friday promotion on Friday,
November 20, a week before the main event.
•
Amazon is promising its biggest Black Friday week ever. The retailer is running Lightning
Deals on products in limited quantities for a short period of time.
EXECUTIVE DIRECTOR - HEAD OF GLOBAL RETAIL & TECHNOLOGY
FUNG BUSINESS INTELLIGENCE CENTRE
DEBORAHWEINSWIG@FUNG1937.COM
NEW YORK: 646.839.7017 | CHINA: 86.186.1420.3016
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WEEK OF NOVEMBER 22, 2015
US PROMO YOY HIGHLIGHTS
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2015
2014
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The Macy’s 2015 Thanksgiving promo is almost visually identical to the retailer’s promo from the
same week last year.
This year, Macy’s is offering an extra 20%, 15% or 10% off home and other selected departments,
and 20%–50% off selected clothing styles. Last year, the retailer offered an extra 15% or 10% off
selected departments.
Target’s Pre-Black Friday ad for this week focuses on the same products as its 2014 Black Friday
promo did.
It seems that Beats headphones and LED televisions are still best sellers for a second year in a row.
Last year’s ad featured kitchen appliances, while this year’s highlights electronic gadgets.
Walmart is offering an online preview of its Black Friday weekly ad ahead of time, as it did last year.
This year, however, the retailer released the ad early through its app.
Walmart is allowing customers to enjoy Black Friday deals online during Thanksgiving Day, just as
it did last year.
FBIC GLOBAL PUBLICATION: US RETAIL PROMOS UPDATE, WEEK OF NOVEMBER 22, 2015
Copyright © 2015 The Fung Group, All rights reserved
WEEK OF NOVEMBER 22, 2015
US PROMO YOY HIGHLIGHTS
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Retailer
2015
2014
BLACK FRIDAY DEALS
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•
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JCPenney has released its Black Friday
promo, featuring discounts that will be
valid online all day both November 26
and 27.
This year, store doors will open at 3 pm
on Thanksgiving Thursday compared to
5 pm last year.
Early shoppers will receive instant-savings
coupons with purchase and be eligible to
win one of 10 $10,000 cash grand prizes.
The retailer is offering major discounts
that are similar to last year’s sales on
apparel, kitchen appliances, bedding and
holiday decor.
72 pages
72 pages
BLACK FRIDAY DOORBUSTER
•
Sears will open its doors to crowds at
6 pm on Thanksgiving evening, the same
time that it opened last year.
•
The retailer is promoting Doorbusters
deals that focus mostly on fall apparel
and electronic kitchen appliances,
similar to other recent weekly promos.
•
Sears is offering a 30% off coupon with
a purchase of $50 or more on clothing,
accessories, sleepwear and lingerie instore and online.
64 pages
64 pages
BLACK FRIDAY PREVIEW
•
Target’s Black Friday sale also starts on
Thanksgiving Day, when store doors will
open at 6 pm (last year, the retailer’s Black
Friday discounts started at 1 am on Friday).
•
This year’s promos are similar to last year’s
in terms of both visuals and content, as
Target is promoting mostly the same items,
but in newer versions.
•
This year, the promo’s focus is mainly
on electronic gadgets such as HD video
drones, Beats headphones, Apple
products, GoPro cameras and Fitbits.
•
Target says it is offering its lowest prices
ever on all televisions.
36 pages
FBIC GLOBAL PUBLICATION: US RETAIL PROMOS UPDATE, WEEK OF NOVEMBER 22, 2015
Copyright © 2015 The Fung Group, All rights reserved
36 pages
WEEK OF NOVEMBER 22, 2015
US PROMO YOY HIGHLIGHTS
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Retailer
2015
2014
MACY’S BLACK FRIDAY
•
This year, Macy’s will open its doors on
Thursday at 6 pm and continue its Black
Friday promotions until Saturday, as it did
last year.
•
Shoppers will be able to enjoy discounts
on everything from apparel and shoes to
jewelry and handbags, while supplies last.
•
Customers who spend more than $50 can
receive a $20 off coupon.
•
Fall apparel and shoes for the family are
featured in this year’s promotion, as they
were last year.
56 pages
N/A
THE BEST BLACK FRIDAY EVER
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Similar to many other retailers, Kohl’s will
open its doors at 6 pm on Thanksgiving
evening, as it did last year.
•
The retailer will offer different deals online
every day beginning Monday, November
23, and running through Black Friday.
•
Online deals will vary, and include
everything from scooters to HD televisions
to drones.
•
Kohl’s is also offering two free tickets to
Star Wars: The Force Awakens to the
first 100 customers who shop in-store
on Thursday.
66 pages
64 pages
BLACK FRIDAY SAVINGS
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Walmart Stores will be open at 6 pm on
Thanksgiving Thursday, and Black Friday
deals will be available online throughout
the whole day.
•
This year, Walmart is focusing on
electronic devices and kids’ toys, similar
to last year.
•
Customers can also enjoy discounts on
clothing for the family, bedding, kitchen
appliances and prelit Christmas trees.
32 pages
FBIC GLOBAL PUBLICATION: US RETAIL PROMOS UPDATE, WEEK OF NOVEMBER 22, 2015
Copyright © 2015 The Fung Group, All rights reserved
40 pages
WEEK OF NOVEMBER 22, 2015
PRE-BLACK FRIDAY
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Health and beauty retailer Boots kicked off
its Pre-Black Friday promotion on Friday,
November 20, a week before the main event.
•
Top deals include 62% off an Oral-B electric
toothbrush (£33.99, US$55.22), Juicy Couture
perfume at 60% off (£26.80, US$43.54) and
half price on selected Philosophy fresh cream
products.
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FOUND IT AT THE BIG GIFT EVENT
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On Monday, November 23, Debenhams kicked off a seven-day Big Gift
Event, with savings of up to 30% across all departments.
•
During the week of Black Friday, the retailer is offering themed promotions
each day.
•
On the first day of the promotion, deals included 40% off selected dining
and glassware and women’s designer clothing, and an additional 20% off
selected furniture that was already part of an up-to-half-off promotion.
UK PROMO HIGHLIGHTS
BLACK FRIDAY DEALS WEEK
FBIC GLOBAL PUBLICATION: US RETAIL PROMOS UPDATE, WEEK OF NOVEMBER 22, 2015
Copyright © 2015 The Fung Group, All rights reserved
•
Amazon is promising its biggest Black Friday
week ever.
•
The retailer is running Lightning Deals on products
in limited quantities for a short period of time.
•
Top deals during the week before Black Friday
included 72% off a Philips Shaver and Trimmer
(£55.99, US$90.97), an ASUS 10.1” convertible
laptop at 51% off (£149.99, US$243.69) and up to
75% off selected Carissima gold jewelry.
•
This year, the shopping event is sponsored by
Doddle, a click-and-collect service with stores
located in railway stations across the UK.
WEEK OF NOVEMBER 22, 2015
“WE ALWAYS CHECK AND MATCH
COMPETITORS’ PRICES”
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John Lewis, the retailer that claims to be
“Never Knowingly Undersold,” is taking part
in Black Friday after a hugely successful event
in 2014, when it pulled in its biggest weekly
sales in its 150-year history.
•
This year, the retailer has not announced details
of its offerings at the time of this writing, but it
is promising even bigger deals than last year.
•
Prior to Black Friday, on Tuesday, November
24, the retailer ran a Price Match event, where
it promised to match a competitor’s promotion.
BLACK FRIDAY WEEK
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Online retailer Very, which is part of Shop Direct, is also running promotions
the week before Black Friday, with themed deals.
•
On Monday, November 23, the retailer offered deals for the kids, with 20%
off all toys, 30% off selected furniture and 10% off selected video games.
•
On Tuesday, November 24, Very offered deals for the home, including at
least 20% off all living room collections and 30% off all bedframes.
UK PROMO HIGHLIGHTS
12 DAYS OF AMAZING DEALS
FBIC GLOBAL PUBLICATION: US RETAIL PROMOS UPDATE, WEEK OF NOVEMBER 22, 2015
Copyright © 2015 The Fung Group, All rights reserved
•
From November 20 through December 1,
Argos is running a Black Friday Event with
daily deals.
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Top offers include a Nikon Coolpix camera
at 55% off (£89.99, US$146.21), a Nescafe
Dolce Gusto coffee machine at 56% off
(£38.99, US$63.35) and half price on a Revell
drone (£49.99, US$81.22).
WEEK OF NOVEMBER 22, 2015
BLACK FRIDAY WEEKEND
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Tesco will launch its four-day Black Friday sale
on Friday, November 27, at midnight online
and in stores at 5 am. The retailer had not yet
announced its deals at the time of writing, a
few days before Black Friday.
•
In the week leading up to the event, Tesco
ran a Toys Flash Sale through Wednesday,
November 25. Participating brands included
Disney Frozen, Playmobil, Fisher-Price and
Hello Kitty, with offers up to 50% off.
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Additionally, the retailer is running a Clubcard
Boost event, which allows customers to
double the value of their Clubcard loyalty
points when shopping in selected Tesco
departments.
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BLACK TAG EVENT
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British electrical retailer Currys started its 10-day Black Tag shopping event
on Monday, November 23.
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Top deals include £30 (US$49) off a Nutribullet (£69.99, US$113.71), 39%
off Beats By Dre headphones (£169, US$275) and half price on a Canon
printer (£49.99, US$81.22).
UK PROMO HIGHLIGHTS
BLACK FRIDAY
FBIC GLOBAL PUBLICATION: US RETAIL PROMOS UPDATE, WEEK OF NOVEMBER 22, 2015
Copyright © 2015 The Fung Group, All rights reserved
•
This year, Marks & Spencer is running a
Black Friday event for the second time.
•
Last year, the retailer offered up to 30% off
across homeware and clothing lines, and up
to 20% off food. As noted earlier, our wrapup of promotions was prepared a few days
before Black Friday, and M&S had not yet
launched its offers.
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Additionally, the retailer is offering three-fortwo on toys and books, and a 20% off mixand-match promotion on furniture.
WEEK OF NOVEMBER 22, 2015
WEEKLY PROMO AT A GLANCE
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Retailer
Event Dates
Name of Promotion
Pages
Promotion Details
11/20-11/25
The Big Brown Bag Sale
Online
Take $25 off almost every $200 you spend on a
selection of merchandise
Ends 1/1
Save Up To 50%
Online
Save up to 50% on select items in-store and online
Ends 11/24
One-Day Deals
Online
50% off select coats, hats, gloves and scarves
for kids
Ends 11/24
One-Day Deals
Online
40%-50% off select girls’ boots
Ends 11/25
Black Friday Doorbusters
Online
$499.99 (regular $999.99 ) Ovivo Ares 55-Inch
4K 120Hz LED TV with Roku Streaming Stick
ONU55MA67-SH
Ends 11/25
Black Friday Doorbusters
Online
$389.99 (regular $629.99) iRobot Roomba 761
Vacuum Robot with Replenishment Kit
Ends 11/24
Thanksgiving Sale
Online
20%-50% off select styles
11/25-11/28
Black Friday Web Busters
Online
60% off select men’s coats and jackets
11/22-11/23
Members Private Event
Online
Members get Black Friday prices first
N/A
Sears Doorbusters
Online
Up to 60% off mattresses
11/22-11/25
Four-Day Sale
1
Children’s toys - buy 2 at $6.99 ea. get 2 free
with card
11/22-11/25
Four-Day Sale
4
Holiday Snacks or Cookies - $1.99 with card
11/22-11/25
Four-Day Sale
9
Disney Junior Toys - 2/$10 or $5.99 ea. with card
11/22-11/25
Weekly Ad
1
Scott Choose-A-Sheet paper towels - $2 off
with coupon
11/22-11/25
Weekly Ad
2
$0.88 Family Dollar Cleaners
11/22-11/25
Weekly Ad
3
$1 Coca-Cola Products
11/26-11/28
Black Friday Preview
1
$394.99 Parrot Bebop drone captures HD
1080p video and 14MP photos
11/26-11/28
Black Friday Preview
3
$99.99 Nikon CoolPix L340 20MP digital camera
with 28X zoom and HD video
11/26-11/28
Black Friday Preview
1
50% off all holiday string lights
11/26-11/28
Black Friday Preview
2
$49.99 Horizon video drone
11/26-11/28
Black Friday Preview
3
$19.99 Disney Frozen Snow Glow Elsa
11/26-11/27
Black Friday
1
$59 Fitbit Flex Wristband
11/26-11/27
Black Friday
5
$199 HP 15.6” laptop
FBIC GLOBAL PUBLICATION: US RETAIL PROMOS UPDATE, WEEK OF NOVEMBER 22, 2015
Copyright © 2015 The Fung Group, All rights reserved
WEEK OF NOVEMBER 22, 2015
UK WEEKLY PROMO AT A GLANCE
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Retailer
Channel
Promotion Details
In-store and Online
Two for £10 (US$16) on selected women’s nightwear
In-store and Online
Selected toys: three for £20 (US$32)
In-store and Online
20% off selected baby items
In-store and Online
Men’s tops: two for £8 (US$13)
In-store and Online
Up to 50% off furniture
In-store and Online
Selected Floral Collection beauty products at half price
In-store and Online
Buy one, get one free on kids’ socks
In-store and Online
Buy two for £60 (US$97) or three for £90 (US$146) on men’s
luxury shirts
In-store
Car first aid kit: £4.99 (US$8.11)
In-store
Cartronic remote-controlled sports car: £19.99 (US$32.48)
In-store
Esmara ladies’ boots: £11.99 (US$19.48)
In-store and Online
Up to half off selected Philips shavers
In-store and Online
25% off selected toys
In-store and Online
Three for two on boxed Christmas cards
In-store and Online
Picture frames: three for two
In-store and Online
Up to 50% off selected branded clothing
In-store and Online
Selected John Lewis lamps: half price
In-store and Online
30% off Molton Brown hand lotion
In-store and Online
Two years’ extra warranty with a purchase of a Smeg mixer
In-store
Bluetooth headphones: £14.99 (US$24.35)
In-store
Telescope: £69.99 (US$113.71)
In-store
Ladies’ parka: £24.99 (US$40.60)
In-store and Online
40% off selected remote control toys
In-store and Online
Selected Christmas wrapping paper and crackers: up to half off
In-store and Online
Breville crepe maker: 31% off (£22, US$36)
In-store and Online
Debenhams “Brooklyn” bar stool: 80% off (£44, US$71)
FBIC GLOBAL PUBLICATION: US RETAIL PROMOS UPDATE, WEEK OF NOVEMBER 22, 2015
Copyright © 2015 The Fung Group, All rights reserved
WEEK OF NOVEMBER 22, 2015
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Deborah Weinswig, CPA
Executive Director - Head of Global Retail & Technology
Fung Business Intelligence Centre
New York: 917.655.6790 | Hong Kong: +852.6119.1779
deborahweinswig@fung1937.com
Filippo Battaini
filippobattaini@fung1937.com
Marie Driscoll, CFA
mariedriscoll@fung1937.com
Swarooprani Muralidhar
swaroopmuralidhar@fung1937.com
Jing Wang
jingwang@fung1937.com
Cam Bolden
cambolden@fung1937.com
Janne Eho
JanneEho@fung1937.com
Shoshana Pollack
ShoshanaPollack@fung1937.com
Steven Winnick
stevenwinnick@fung1937.com
Amanda Byrne
amandabyrne@fung1937.com
John Harmon, CFA
johnharmon@fung1937.com
Charlie Poon
charliepoon@fung1937.com
Tal Dor
taldor@fung1937.com
Aragorn Ho
aragornho@Fung1937.com
Kiril Popov
kirilpopov@fung1937.com
Gil Dror
gildror@fung1937.com
John Mercer
johnmercer@fung1937.com
Lan Rosengard
lanrosengard@fung1937.com
FBIC GLOBAL PUBLICATION: US RETAIL PROMOS UPDATE, WEEK OF NOVEMBER 22, 2015
Copyright © 2015 The Fung Group, All rights reserved