Unique Moringa liquid concentrate
as a nutritional
and herbal supplement
Luke Chimuka
Customer need
y Many people are turning to organic supplements, to receive
essential nutrients their bodies require to function optimally
y This health consciousness has increased the consumption of
organic nutrient and herbal supplements
y Health supplements provide nutrients that are not sufficiently
consumed in required quantities through meals
y Consumers most times buy supplements individually in local
stores
Solution – Moringa liquid extract
extracts a liquid Moringa concentrate with high
nutritional value promoting a healthier diet using a water-based
extraction system
y We provide an organic extract as a supplement that can be
added in various products.
y Our extract contains all the nutrients in one concentrate
y Extra-Green
Water
Minerals
Proteins
Vitamins
Low cost
No organic
solvent
What is Moringa?
y 14 species of the
genus Moringa
y Moringa oleifera is
the most cultivated
and researched
y Grows in tropical
and sub-tropical
regions
Various uses of Moringa
Leaves:
Nutrition
Herbal
Roots:
Herbal
Trees:
Erosion
Control
Seeds:
Water Purification
Herbal, Oil
Flowers:
Herbal
Pods:
Nutrition
Herbal
Gum:
Herbal
Bark:
Herbal
The Patented Technology – Pressurised Hot Water
Extraction
Back
pressure
regulator
Pump
Preheating coil
Extraction cell
Oven
Water
Minerals
Moringa
extract
Antioxidants
Vitamins
No organic
solvent
Whole value chain
Community based Moringa
farms (Limpopo)
(Pretoria)
Moringa liquid extract
Job
creation
B2B model
Manufacturers of nutritional
and health supplements &
large scale users in food
products.
B2C model
Produce and sell Moringa
yoghurt & vitamin water –
later cosmetic products
Quality
control
Opportunities in the market
Herbal extracts on the market
Opportunities in the market
y Current products in the market
Moringa juice
Moringa powder
Moringa capsules
y Competitors
o
o
Moringa Source®
Africa Moringa™
◦ Garuda Naturals (Pty) Ltd
◦ Moringa Mavens
Advantages of the Moringa liquid extract
Superior
Product
y Neutral taste without the bitterness of Moringa
y Flexibility allows it easily added to various food as value
additions.
y Uses water which is cheap and readily available and no toxic
organic solvents are used.
y Our patented green technology will help to keep potential
competitors away.
SWOT analysis
STRENGTHS
• Our technology is patented
• No toxins in our liquid extract,
therefore, making it a green extract
• Our knowledge and experience of the
technology will assist us in
approaching manufacturers
•
•
•
•
WEAKNESS
• The company has limited experience
in the manufacturing and running a
company.
• The company is a starter and does not
have experience in running a business
of this nature.
THREATS
OPPORTUNITY
• Direct competitors who sell Moringa in
Expanding the market by selling to
the dry powder form
other manufacturers
• Manufacturers introducing similar
Incorporating the extract to other
products with the same ingredients like
products like sauces, porridges and
Moringa
other herbal products
• Manufacturers with financial resources
Danone has shown interest in adding
our extract into their yoghurt products
Exporting our extract to other countries
Team
Prof Luke Chimuka
Analytical/Environmental
Chemist
(Advisory board)
Dr Yvonne Saini
Business analyst and
marketing strategist
(Advisory board)
Ms Charlene Makita
Chemist
(Managing director)
Dr David Ming
Chemical Engineer
(Advisory board)
Ms Maletsatsi Kgatitsoe
Chemist
(Operations manager)
Ms Tondani
Rampfumedzi
Food formulation
scientist
Mr Sammy Botolo
Moringa sales experience
(Supply Chain manager)
Thank You for
Listening